Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. The pilot yielded a conversion rate of 11 percent, exceeding the 8 percent goal set early in the project.

Recruiting 88

Recruiting Recruitment Minnesota Georgia 88

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Content marketing.

Revenue 256

Revenue Certificate Tools Innovation 256

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Delcor

NOVEMBER 1, 2018

Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks.

Project 82

Project Tools Guidelines Team 82

Achieve

MAY 5, 2023

This fundraising strategy has gained momentum in recent years. We’ve provided five effective strategies to help you get started: Start Planning Early Combine Fundraising Events Recruit Mindfully Offer Incentives Equip Your Participants Let’s explore these strategies in more detail! Develop a recruiting strategy.

Strategy 52

Strategy Portland Recruiting Recruitment 52

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

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JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – Young member engagement. Member mobile app. Learn how to establish, administer, and evaluate an effective mentoring program. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

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OCTOBER 20, 2023

Sheri Budziak at orgSource writes about the benefits of offering a live chat (with a human) tool on your website. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Learn innovative engagement strategies for this digitally native generation. Live website chat.

Maryland 272

Maryland LMS Revenue Strategy 272

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

How To 130

How To Discount Social Media Software 130

Reid All About it

FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. Shrinking network. Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. Membership, again. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project. CAE credits.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

NOVEMBER 13, 2020

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Association Analytics

FEBRUARY 14, 2022

Tools – What tools do you have? What tools do you require? Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. You can identify which member acquisition strategies drive the highest LTV members, then double down on those.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Project management. But these meetings often occur only after things go wrong or big projects end, says Ethan Mollick.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JUNE 2, 2023

They also suggest what to do when you discover staff using tools that have flown under IT’s radar. Starkweather Association Services’ shares best practices for change readiness that will help you understand and minimize the complications people bring to technology or any other change project. Change readiness. Membership. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. Membership marketing. Coaching learners.

Education 195

Education Committee Recruiting Recruitment 195

Associations Now

FEBRUARY 6, 2020

The concept of digital onboarding, which involves using technology to both recruit and bring a worker onboard, has gained attention in areas such as retail, where the approach can help save time and build a more efficient workflow. Tools and Strategies. Horror of horrors, you might have had to use a fax machine.

Strategy 76

Strategy Process Recruiting Recruitment 76

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Data strategy. AMS implementation. They also suggest topics you should ask about during your discussions with vendors. Host: Fridays@4 Speakers: Diana L.

LMS 256

LMS Revenue Arlington Education 256

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Explore practical tips and strategies to initiate your data hygiene journey. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

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MARCH 12, 2021

WBT Systems introduces a new brainstorming and innovation tool: jootsing. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. This investment can produce great returns to retention and revenue.”. CAE credits.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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DECEMBER 11, 2020

Project management basics. I bet many of you once found yourself in a project manager role without the benefit of project management experience or training. Achurch Consulting removes some of the mystery by sharing project management basics for AMS implementation projects. Host: Remote Leader Project.

Project 370

Project Education Software Review 370

Reid All About it

JUNE 9, 2023

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Hear about tools to make multimedia publishing possible and affordable, how to determine what mediums to publish your content, and when to use all mediums. Event marketing.

Revenue 205

Revenue Content Chicago Leadership 205

Associations Now

MARCH 7, 2023

Creators Connect, launched February 17 , is a project of the National Association of Manufacturers (NAM) and its charitable offshoot, the Manufacturing Institute, in partnership with manufacturing jobs website FactoryFix.

Industry 105

Industry Press Release Certificate Recruiting 105

Reid All About it

AUGUST 4, 2023

Your association’s recruitment and retention success depend on your membership model pricing. Our topic this month is designing a high-impact learning strategy for associations and nonprofits. How can we design an executable learning strategy? Membership pricing. 1 CMP credit. More info/register. 1 CAE credit. 1 CAE credit.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

MAY 19, 2023

Hope, Inclusion, Support, & Strategies to Maximize Mental Health Learn about the resources and strategies available to boost our mental wellbeing and support our colleagues, friends, and family members, and mental health awareness month and how to participate. Fri 5/19 at 4 p.m. 1 CAE credit. More info/register. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. Presenters: Amanda Simons, Principal, Honeycomb Strategies. MeetingsNet ).

Montana 341

Montana Revenue Strategy Conference 341

Membersuite

OCTOBER 21, 2022

You don’t want to get too deep into your AMS project before learning you’ll have to budget for additional software and manage another vendor relationship. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you. The Difference Between a Data Warehouse and An AMS. Ensure Scalability.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Yikes, I can’t even imagine.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JUNE 11, 2021

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Loyalty strategies.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

APRIL 14, 2023

With all the hoopla surrounding ChatGPT, it’s easy to forget that many of our existing tools already automate routine (and not-so-routine) tasks. No need to ask in ASAE Collaborate, Brightfind shares an RFP template for CMS and website redesign projects. Marketing automation. CMS/website RFP. Digital badges. Somewhere in between?

Leadership 195

Leadership Education Revenue Strategy 195

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% I frequently encounter similar situations on digital transformation projects. Technology offers plenty of collaboration strategies that don’t require people to be physically present. Be creative with the available tools.”

Review 88

Review Recruiting Recruitment Project 88

Reid All About it

MARCH 25, 2022

MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. Presenter: Doug Maris, Vice President of Operations, Senior Consultant & Senior Trainer, LBL Strategies.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

millennials 150

millennials Recruiting Recruitment Revenue 150

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.

Committee 195

Committee Education Software Technology 195