3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Ask yourself - are you willing to implement the software as a service (SaaS) tools necessary to extract the most value from your member data and support your association’s future?

The Art of Discipline and Selling New Projects – Association Hustle Podcast Episode 253

Moery Company

This week JP shares insights gained from listening to his favorite podcasts and six steps to launching a new sales project. 21st century associations must move forward with a little bit of hustle and revenue development at their core. The first will cover insights learned from listening to podcasts and the second will cover the steps to selling a new project – maybe a new prospectus, maybe a new membership category – I’ve got some thoughts on how to do that.


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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips


To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . What are the necessary steps you need to take for this project to be successful? . How you will measure success or failure of this project? Leverage Systems to Grow Non-Dues Revenue . By Brian Smith, Communications Specialist .

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. If non-dues revenue isn’t where you want it to be, chances are your member engagement isn’t, either.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. If non-dues revenue isn’t where you want it to be, chances are your member engagement isn’t, either.

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Higher Logic

A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue. As you increase website traffic, you’ll increase donations and fundraising revenue. Here’s a great LSI keyword tool to help you get started. Tell stories about your nonprofit and its projects that draw people in and appeal to their emotions.

Third-Party Partners: An Essential Tool for Better Association Business

Association Adviser

Third-party partnerships are an especially valuable tool in the multifaceted world of association management. In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning. Beyond generating non-dues revenue, advertising can engage association members and supplement a publication’s content strategy.

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Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships. Print publications are quickly disappearing as associations go green, taking back the revenue spent on printing and mailing.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too. We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. Tamela Blalock, MBA, CAE, CMP, DES.

Social Media Roundup: Trello, a Tool Worth Trying

Associations Now

Managing a project can get confusing or even painful with the wrong tools. He says the board-based to-do tool “works flawlessly” on a number of platforms, and it can handle complexity without getting too complex. There’s never been a better time for organizations worldwide to leverage their data and technology to create meaningful and personalized interactions to fulfill their missions, add member value, and increase revenue.”.

How to Generate Association Revenue Through Grants – It’s Easier Than You Think


We need to do more fundraising and generate more revenue.”. A commonly overlooked solution to the challenge is to seek funds for specific programs and projects by applying for grants. Can we approach any of them to fund a project? Distribute a press release about your project and emphasize that you are seeking funding. Grant writing is not a one-afternoon project. Be prepared to provide a detailed budget for the project.

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How a successful association sets goals

Association Success

Project management tools like Gantt charts can help with this. Spence also recommends checking in on the health of the project by marking each milestone with the colors of a stoplight — red, yellow, and green.

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Best social media tools bringing conversions to your online store


If you’re not boosting revenue and figuring out ways to measure this in some way, what’s the point of spending your time on constructing a well-thought-out Facebook post in the first place? Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. The Buffer app is one of the more popular tools for scheduling social media posts on a wide variety of platforms.

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

It's a chance to grow your revenue. With all this valuable data, you could use marketing automation to send targeted emails and content to increase non-dues revenue (e.g. If a private platform sounds like a good fit for your organization, getting this project started now rather than later will give you significantly more data in the long run and more "land" to build on, so to speak. They say to "never build on rented land," but is that always true?

Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Your plan should include goals, objectives, and project plans with tactical methods. Do you want to have the largest trade show yet with increased attendance and sponsorship revenue? What tools do you need to succeed? For example: grow revenue by 25% percent by redefining your non-dues revenue mix and developing a program to engage young professionals. The biggest and most important tool that we have, outside of our amazing team , is Salesforce.

Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? After all, getting started is generally the greatest barrier to the implementation of most projects. And while a handful of industry tools already exist to support these planning and evaluation efforts, they are tedious. Financial performance – What are your revenue and expense targets?

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Is your association a global guru in the making?

Aaron Wolowiec

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. In the end, a series of whitepapers and other resources will equip association members with tools to “go global.”.

How-To: Simplify Your Approach To Brand

Association Success

Help association staff connect with and ultimately use the brand as a framework for decision-making around projects, initiatives and resourcing. . Here’s an interesting interactive tool you might also find helpful. . Invigorate RevenueEarly on, the first brands were used by ranchers to identify their cattle.

When the Going Gets Tough, Smart Advertisers Dig In

Association Adviser

Once the decision to continue pursuing advertising dollars was mutually agreed upon by Naylor and ACR, we spent time training our sales team to be compassionate and gentle in their approach to regional advertisers whose revenues may have been affected by natural disaster or the drop in natural resource prices. We have had associations suggest that they stop publishing for a period of time because they don’t want to ask their supplier members for advertising revenue.

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

His background in tech companies and startups has given him a for-profit mindset that he has successfully applied to AGC’s revenue activities, and he is quick to credit his AGC team for the growth in revenue, membership and awareness of the importance of construction AGC has enjoyed during his nine years with the association. The “Why Join” campaign is one of our most recent and uses digital tools such as website visitor tracking to generate potential member leads.

Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Smooth The Path

We pick the right tool for the job. But choosing the right tool becomes harder with intellectual jobs. Increase non-dues revenue. These are some of the goals we have but, what tool do we start with? When starting a member research project, there are two possible methodologies to select. Quantitative data can also point to weaknesses in revenue, or retention, or engagement. Hammers hit nails. Rakes pile fall leaves.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

What is their organization’s revenue? This information is also key to generating non-dues revenue because it is vital information for any advertiser, sponsor or strategic partner that wants to reach your members. There are several free and low-cost survey tools that can help you generate basic surveys online. For example, SurveyMonkey offers a free, easy-to-use, basic version of its survey tool.

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Forum FWD: AACSB and Protech to Share How BI & Analytics Help Navigate a Changing World


Ginger Ausloos and Protech’s VP of Project Services Terry Brown will share a virtual stage at 1:35 p.m. Terry Brown, VP of Project Services, Protech, said, “ Ginger and the AASCB team were ahead of the curve when it comes to business intelligence in the association space.

The Big Picture: A New ROI Calculator For Social Network Campaigns

The Big Picture

Care2 , which describes itself as “the largest online progressive network, bringing together socially and environmentally responsible nonprofits, businesses and its 7 million members,” has created a tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of staff in social networking sites (like Facebook and MySpace). Step 4 projects the results of the effort. The Big Picture.

Tips for Preserving Your eLearning Programs

Blue Sky eLearn

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. Some important reports that come to the top of my head include: Revenue reports. A list of software and tools used for marketing (included their websites and login information if your education department is expected to use them!). Revenue Share Agreements.

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Association Brain Food Weekly: 7.24.20

Reid All About it

She also said, shame is not a tool for social justice, but for oppression. Now that this task has come to the forefront again, learn how to manage a project like this. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions.

6 Ways Associations Can Improve Chapter Performance

Higher Logic

You just need to respect your chapters’ needs and empower chapter leaders – whether they’re volunteers or paid staff – to take initiative on projects that benefit both your association and chapters’ more localized members. Give Chapters the Tools They Need to Succeed. Asking chapters to engage members and get results without the proper tools isn’t productive. Provide chapters with the tools they need to win new members and motivate current members to participate.

Association Brain Food Weekly: 12.11.20

Reid All About it

Project management basics. I bet many of you once found yourself in a project manager role without the benefit of project management experience or training. Achurch Consulting removes some of the mystery by sharing project management basics for AMS implementation projects.

PODCAST | Association Hustle Podcast – Episode 215: Productivity Hacks for the New Year

Moery Company

Twenty-first century associations must move forward with a little bit of hustle and revenue development at their core. The first is the Power 5 List from Andy Frisella, who has the MFCEO Project Podcast that I learn a great deal from. I received this from Tim Ferriss from his Tools of Titan’s book. Frankly, some of the project work that I’ve been involved in needs to be secondary or not even be included at all.

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. This has caused non-dues revenue to become uncertain and reduced for associations. That gross revenue is clearly reduced because we’re currently using virtual formats.

Membership Marketing Blog: Yes Marketing Works

Membership Marketing

The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. For marketers, the challenge comes when you do not have a marketing history on which to build your projections. It is like a doctor doing a diagnosis without any of the tools of modern medicine. Non-Dues Revenue. (1).

Association Brain Food Weekly: 11.13.20

Reid All About it

Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts. Hear how to meet today’s member needs, actively engage new audiences, and uncover new revenue opportunities. Host: The Mentor Project.

Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Everyone knows getting buy-in for a new project can be frustrating. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. Being prepared for those concerns will help you address them and move your project forward. You can also recoup a lot of expenses by using your community to generate revenue. We Already Have Similar Tools.

Association Brain Food Weekly: 10.30.20

Reid All About it

Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. From Virtual Events to Real Revenue.

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Ten Top Tips from the Membership Marketing Benchmarking Report

Membership Marketing

One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. Non-Dues Revenue. (1). Membership Marketing Blog.

Association Brain Food Weekly: 7.17.20

Reid All About it

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Dues revenue is the lifeblood of most associations and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. What tools and platforms are they using? Tools to Enhance Your Speaker’s Engagement. Jordan McLean, LEED AP, Project Executive, HITT Contracting.

Association Brain Food Weekly: 11.29.19

Reid All About it

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. Tech That Translates: The Best Tools to Engage Your Audience. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors.

Association Brain Food Weekly: 5.22.20

Reid All About it

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. This project you’re working on, the new business or offering, what sort of value does it create? It’s what we do: we build organizations and projects that create value. No value, no project. Tommy Goodwin (moderator), Project Management Institute. The Association Revenue Recovery Plan.