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Marketing has evolved but the underlying strategies have mostly stayed the same. I often use building a house as an analogy to symbolize marketing strategy: you can build individual parts of the house at different times and you can outsource many different tasks, however, you can’t build a house without a plan. Your plan should include goals, objectives, and project plans with tactical methods. What tools do you need to succeed? MORE
Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands. MORE
Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Using it as a diagnostic to help networks of similar nonprofits learn best practices from each other. Here’s a guest post about the a group of organizations and projects working Global Health and Development are using it. MORE
I’d say mixed—the tool was mostly OK when it was just a matter of writing text in a box, but it had a lot of problems with Twitter embeds, and the company’s customer support seemed incapable of putting together a quick fix. Next time, I might test out another tool. Could the lean startup strategy for building out ideas be one way to shift the conversation in your association? This strategy, Engel says, highlights a point of common ground for associations. MORE
————— Amid the controlled chaos of a successful web launch are a handful of guiding principles that keep the vision on track, the content on point, and the project on time. To meet those needs, we developed a strategy to transform a highly regarded print product into a dynamic, multi-platform information source with the same high level of credibility among readers. Have you implemented a mobile strategy for your association magazine or blog (or both?). MORE
You’re the one chosen as the project’s manager, yet you’ve never implemented a new AMS. Your AMS vendor assigned a project manager to your implementation. Project management is a profession with its own set of credentials (you can see a few PMPs in our team bios ). Project Team. MORE
This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). This is despite the prominence of professional development in both the organization’s mission statement and annual budget projections. At right, you’ll find the results to two different poll questions on the topic of education strategy. The second question asked participants about “a separate online education strategy.” MORE
Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! With more than 20 years of combined experiences in community building and software development, our team will work with yours to help foster and implement a strategy, culture, and operational tactics that create the experience of online collaboration with a purpose. Breezio’s Newest Project. MORE
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? Instead, we’ve compiled the best components of the successful strategies we’ve seen at numerous companies and membership organizations. Communication Plan & Tools. MORE
When it comes to creating an outreach strategy for a virtual summit, the potential to build and expand the event community through promotions by our speakers and sponsors is incredible. The problem is, it’s actually very difficult to get people, no matter how committed and excited they are about a project, to follow through on this. Their strategy let us leverage the power of our influencers’ network and grow visibility for our event beyond our base audience. MORE
A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. Implement business intelligence and analytics tools . Provide revenue projections for executives . Implement marketing automation tools . Implement artificial intelligence (AI) , machine learning (ML) and robotic process automation (RPA) tools . By: The Protech Team . MORE
My Ocean , is a niche social network of more than 9000 divers and this guest post by Darren Barefoot describes some powerful outcomes for ocean conservation by bringing together several strategies: niche social network, crowdsourced data mapping, and deep engagement. Project AWARE Goes Deep on Engagement, Turning Scuba Divers into Citizen Scientists – guest post by Darren Barefoot. Project AWARE has always hosted beach and ocean cleanup events around the world. MORE
As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing. The brilliance of the free-product model is that it turned this same thought process into a marketing tool for another startup. And the effort was a good fit for the company, whose core business is connecting freelancers with design and development projects. MORE
Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy. With these technological advances, how can you design a targeted content strategy? We’ve devised a step-by-step field guide to help you navigate your way through the content jungle, providing you the latest tools and techniques directly from the content strategy trenches. An in-depth look at tools & techniques. Join us for this free ICF webinar! MORE
In the past year or so, I’ve seen a lot of noble experiments that aimed for a broad audience fall by the wayside—among them the mobile-first news app Circa ; “Project Thunderdome,” a news-syndication platform by Digital First Media; and AOL’s excellent tech-media offerings Joystiq and TUAW , which disappeared earlier this year as AOL merged with Verizon. But just because niche content still has value online doesn’t mean older niche strategies still apply. MORE
That’s why, through our own research and suggestions from association professionals, we’ve developed this list of content strategy tools to help you tackle your projects in a more seamless and effective way. . Know of any tools that should be on this list but aren’t? One of the most basic systems of keeping track of when and where projects are is through calendar tracking. but you’re able to see how your content strategy fits into and around it. . MORE
We launched our Workplace Genome Mapping project in early 2016 as a means for helping organizations begin their own transformation from the (oft overlooked) stating-point of deeply understanding who they really are, how they really work, and how their employees really experience it all. active member projects. is using their Workplace Genome as the launch-pad for a long-term cultural transformation project. Every quarter, I’ll post what we’re up to over at WorkXO. MORE
In a crisis, like the current pandemic, an integrated digital strategy can make the difference between business as usual and a meltdown. To grow, the association needed an innovative approach to business strategy and a stronger infrastructure anchored in technology. As our tools and work began to change, people became more enthusiastic and engaged. “In It’s a project that’s 90 percent mental and 10 percent work.”. MORE
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Ask yourself - are you willing to implement the software as a service (SaaS) tools necessary to extract the most value from your member data and support your association’s future? MORE
Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results. Whether your event is hybrid offline/online event or virtual, one way to think through a strategy for events is a simple: Before, During, and After. I queried nonprofit colleagues, asking for their best advice. ” Other amplifier tools include JustCoz and Gaggleamp. Strategy Tips Tools and Tactics MORE
We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their content and engagement strategies. There is no better tool for doing this than the LightBox Collaborative 5th Annual Editorial Calendar. In it you will find scores of interesting hooks to use to drive your social media planning or to interest traditional media in your projects. But it is no replacement for strategy! MORE
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Tools, technology, and coffee keep us running. What’s the latest in terms of email strategy ? MORE
Most of us are continually refining our objectives, strategies and technologies. Nothing goes away; every tool has value. Each of our tools can, and must, work together. I think marketers’ biggest mistakes occur when we apply the wrong tools to the wrong parts of the funnel. This project will make silos teeter, and encroach on long-existent turf. ASAE media relations public relations social media web strategy websites MORE
Years of breathless articles about how social media was going to change the world played a role in pushing SEO to the sidelines, but it also had real shortcomings: Breaking news is a tough battle to win on search engines, and content strategies take months to prove their weight. SEO is not a skunkworks project; it’s a long-term relationship, and you have to commit to make it work and see the benefits. MORE
From an employee perspective, onboarding involves a series of firsts: first day on the job, first time meeting a manager and coworkers, first work projects and tasks, and first opportunities to share their talents with the organization,” the research firm states. Tools and Strategies. The post Employee Onboarding Strategy: Why You Should Think Digitally appeared first on Associations Now MORE
Two keynote speakers at ASAE’s 2013 Technology Conference & Expo share how to implement an effective strategy to create, organize, and deliver valuable content. Part of content strategy is asking questions like ‘How are we going to define whether our content is any good or not?’ To help make the most of your resources and deliver the content your users want, Halverson and McGrane discussed four components of an effective content strategy: Substance. MORE
On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what most of us often struggle with. So let’s say you start feeling like this: That’s OK, because you can check out these search engine optimization strategies that you can (and SHOULD) do today to make your SEO implementation just that little bit less agonizing. Anyway, let’s talk about the strategies. Content Strategy MORE
One powerful tool is crowdsourcing, according to speakers in a number of #ASAE19 sessions. In a workshop on Monday, Torres and her co-presenter, Michael Feinson, president and founder of Engaged Strategies, offered up a new framework that hands idea generation and project control to members, giving them greater opportunity to engage. The post Crowdsource Members to Propel Ideas and Projects Forward appeared first on Associations Now MORE
A thoughtful content strategy ensures that the message you deliver will be one that makes people listen. A comprehensive content strategy positions your association as the voice that breaks through the noise. Content strategies don’t work in silos, but people often do. A collaborative approach to content strategy can give your association a voice that compels attention. Access to the financial and human resources identified in your content strategy plan. MORE
You’ve researched techniques, combed the internet for tools, and finally come up with a solution. A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. Look at other associations’ successful communities as a source of data that could inform your strategy. You’ve spent countless hours interviewing members and pouring over data. MORE
A learning strategy can help your team understand how to effectively deliver value. Every association deals with the “new”—new projects, initiatives, policies, and people are constantly filtering in and out of every workday. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog. For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. Associations are always changing. MORE
We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool. For example, the Irvine New Leadership Network project that has used network mapping for two purposes: 1) evaluation 2) direct network engagement. He started with a simple tool call Netviz that analyzed how his friends were connect. MORE
It makes sense that a generation raised on team projects would prefer collaboration to competition. Collaborative businesses focus on solutions instead of which department oversees which project. Just remember to use these tools sparingly so you don’t undermine your collaborative culture. A private employee community allows you to create closed groups where your team can have discussions and provide input into strategies and new ideas. MORE
Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. MORE
Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks. A backcountry camping trip is a project. But sometimes, a colleague without any project management experience is put in charge of the project. Tools. MORE
12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. One of the new projects I’m working on is a 1-day presentation for Realtor association leadership and staff: “J umpstart 2012 ” My goal for this program is to aim association leadership in the right direction to have a productive year—a year which concentrates on the priorities of each individual organization and strategizes on the highest and best use of that association’s resources. Off Stage. MORE
As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. How then do organizations harness the intuitive understanding of younger generations and the strong-work ethic and resourceful old generations to make a technology-based strategy the most effective? These programs aren’t static and can be always adjusted when project progress or team efficiency slows. MORE
After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. The Buffer app is one of the more popular tools for scheduling social media posts on a wide variety of platforms. MORE
Third-party partnerships are an especially valuable tool in the multifaceted world of association management. Beyond generating non-dues revenue, advertising can engage association members and supplement a publication’s content strategy. Amanda Glass is a project support specialist with Naylor Association Solutions. Such arrangements enable associations to focus their attention and efforts on doing what they do best: serving their members and advocating for their industries. MORE
This week JP shares insights gained from listening to his favorite podcasts and six steps to launching a new sales project. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Tim Ferriss’s two podcasts, The Tim Ferriss Show and Tool of Titans – in which he breaks down every chapter of his book by the same title. Action as a strategy. MORE
global association strategy, regional planning and local infrastructure to grow your business. « Geographic Diversification – Good Strategy for Business. Serious Strategy & Tools for Pursuing Sustainability. While it is not the only indicator that should be used, many companies already declare their greenhouse gas emissions, with over 3000 of the largest corporations registering them with the Carbon Disclosure Project. GrowGlobally.org. MORE
Achurch
DECEMBER 3, 2020
You’re the one chosen as the project’s manager, yet you’ve never implemented a new AMS. Your AMS vendor assigned a project manager to your implementation. Project management is a profession with its own set of credentials (you can see a few PMPs in our team bios ). Project Team.
Moery Company
OCTOBER 6, 2020
This week JP shares insights gained from listening to his favorite podcasts and six steps to launching a new sales project. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Tim Ferriss’s two podcasts, The Tim Ferriss Show and Tool of Titans – in which he breaks down every chapter of his book by the same title. Action as a strategy.
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Delcor
NOVEMBER 1, 2018
Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks. A backcountry camping trip is a project. But sometimes, a colleague without any project management experience is put in charge of the project. Tools.
Association Success
DECEMBER 5, 2019
That’s why, through our own research and suggestions from association professionals, we’ve developed this list of content strategy tools to help you tackle your projects in a more seamless and effective way. . Know of any tools that should be on this list but aren’t? One of the most basic systems of keeping track of when and where projects are is through calendar tracking. but you’re able to see how your content strategy fits into and around it. .
SocialFish
APRIL 27, 2016
We launched our Workplace Genome Mapping project in early 2016 as a means for helping organizations begin their own transformation from the (oft overlooked) stating-point of deeply understanding who they really are, how they really work, and how their employees really experience it all. active member projects. is using their Workplace Genome as the launch-pad for a long-term cultural transformation project. Every quarter, I’ll post what we’re up to over at WorkXO.
Higher Logic
OCTOBER 17, 2019
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Ask yourself - are you willing to implement the software as a service (SaaS) tools necessary to extract the most value from your member data and support your association’s future?
Higher Logic
JANUARY 29, 2019
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? Instead, we’ve compiled the best components of the successful strategies we’ve seen at numerous companies and membership organizations. Communication Plan & Tools.
Higher Logic
OCTOBER 4, 2018
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Tools, technology, and coffee keep us running. What’s the latest in terms of email strategy ?
Blue Sky eLearn
SEPTEMBER 5, 2018
Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.
SocialFish
JULY 11, 2016
Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! With more than 20 years of combined experiences in community building and software development, our team will work with yours to help foster and implement a strategy, culture, and operational tactics that create the experience of online collaboration with a purpose. Breezio’s Newest Project.
Higher Logic
OCTOBER 12, 2017
Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters.
Aaron Wolowiec
APRIL 1, 2013
This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). This is despite the prominence of professional development in both the organization’s mission statement and annual budget projections. At right, you’ll find the results to two different poll questions on the topic of education strategy. The second question asked participants about “a separate online education strategy.”
Protech
MARCH 16, 2020
A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. Implement business intelligence and analytics tools . Provide revenue projections for executives . Implement marketing automation tools . Implement artificial intelligence (AI) , machine learning (ML) and robotic process automation (RPA) tools . By: The Protech Team .
Associations Now
OCTOBER 24, 2018
A learning strategy can help your team understand how to effectively deliver value. Every association deals with the “new”—new projects, initiatives, policies, and people are constantly filtering in and out of every workday. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog. For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. Associations are always changing.
Associations Now
MARCH 8, 2016
As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing. The brilliance of the free-product model is that it turned this same thought process into a marketing tool for another startup. And the effort was a good fit for the company, whose core business is connecting freelancers with design and development projects.
Association Adviser
MARCH 27, 2018
Third-party partnerships are an especially valuable tool in the multifaceted world of association management. Beyond generating non-dues revenue, advertising can engage association members and supplement a publication’s content strategy. Amanda Glass is a project support specialist with Naylor Association Solutions. Such arrangements enable associations to focus their attention and efforts on doing what they do best: serving their members and advocating for their industries.
Beth Kanter
NOVEMBER 17, 2014
We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their content and engagement strategies. There is no better tool for doing this than the LightBox Collaborative 5th Annual Editorial Calendar. In it you will find scores of interesting hooks to use to drive your social media planning or to interest traditional media in your projects. But it is no replacement for strategy!
Association Success
APRIL 16, 2018
When it comes to creating an outreach strategy for a virtual summit, the potential to build and expand the event community through promotions by our speakers and sponsors is incredible. The problem is, it’s actually very difficult to get people, no matter how committed and excited they are about a project, to follow through on this. Their strategy let us leverage the power of our influencers’ network and grow visibility for our event beyond our base audience.
Beth Kanter
MARCH 28, 2013
Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results. Whether your event is hybrid offline/online event or virtual, one way to think through a strategy for events is a simple: Before, During, and After. I queried nonprofit colleagues, asking for their best advice. ” Other amplifier tools include JustCoz and Gaggleamp. Strategy Tips Tools and Tactics
Higher Logic
FEBRUARY 14, 2017
You’ve researched techniques, combed the internet for tools, and finally come up with a solution. A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. Look at other associations’ successful communities as a source of data that could inform your strategy. You’ve spent countless hours interviewing members and pouring over data.
Moery Company
JANUARY 15, 2020
Marketing has evolved but the underlying strategies have mostly stayed the same. I often use building a house as an analogy to symbolize marketing strategy: you can build individual parts of the house at different times and you can outsource many different tasks, however, you can’t build a house without a plan. Your plan should include goals, objectives, and project plans with tactical methods. What tools do you need to succeed?
GlowGlobally
MARCH 20, 2008
global association strategy, regional planning and local infrastructure to grow your business. « Geographic Diversification – Good Strategy for Business. Serious Strategy & Tools for Pursuing Sustainability. While it is not the only indicator that should be used, many companies already declare their greenhouse gas emissions, with over 3000 of the largest corporations registering them with the Carbon Disclosure Project. GrowGlobally.org.
Achurch
AUGUST 22, 2019
As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. How then do organizations harness the intuitive understanding of younger generations and the strong-work ethic and resourceful old generations to make a technology-based strategy the most effective? These programs aren’t static and can be always adjusted when project progress or team efficiency slows.
Associations Now
SEPTEMBER 10, 2018
Years of breathless articles about how social media was going to change the world played a role in pushing SEO to the sidelines, but it also had real shortcomings: Breaking news is a tough battle to win on search engines, and content strategies take months to prove their weight. SEO is not a skunkworks project; it’s a long-term relationship, and you have to commit to make it work and see the benefits.
.orgCommunity
MARCH 30, 2020
In a crisis, like the current pandemic, an integrated digital strategy can make the difference between business as usual and a meltdown. To grow, the association needed an innovative approach to business strategy and a stronger infrastructure anchored in technology. As our tools and work began to change, people became more enthusiastic and engaged. “In It’s a project that’s 90 percent mental and 10 percent work.”.
Beth Kanter
MAY 19, 2014
My Ocean , is a niche social network of more than 9000 divers and this guest post by Darren Barefoot describes some powerful outcomes for ocean conservation by bringing together several strategies: niche social network, crowdsourced data mapping, and deep engagement. Project AWARE Goes Deep on Engagement, Turning Scuba Divers into Citizen Scientists – guest post by Darren Barefoot. Project AWARE has always hosted beach and ocean cleanup events around the world.
Associations Now
FEBRUARY 6, 2020
From an employee perspective, onboarding involves a series of firsts: first day on the job, first time meeting a manager and coworkers, first work projects and tasks, and first opportunities to share their talents with the organization,” the research firm states. Tools and Strategies. The post Employee Onboarding Strategy: Why You Should Think Digitally appeared first on Associations Now
Beth Kanter
MARCH 4, 2013
Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Using it as a diagnostic to help networks of similar nonprofits learn best practices from each other. Here’s a guest post about the a group of organizations and projects working Global Health and Development are using it.
SocialFish
OCTOBER 2, 2012
————— Amid the controlled chaos of a successful web launch are a handful of guiding principles that keep the vision on track, the content on point, and the project on time. To meet those needs, we developed a strategy to transform a highly regarded print product into a dynamic, multi-platform information source with the same high level of credibility among readers. Have you implemented a mobile strategy for your association magazine or blog (or both?).
Beth Kanter
APRIL 25, 2014
We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool. For example, the Irvine New Leadership Network project that has used network mapping for two purposes: 1) evaluation 2) direct network engagement. He started with a simple tool call Netviz that analyzed how his friends were connect.
SocialFish
JUNE 10, 2014
Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy. With these technological advances, how can you design a targeted content strategy? We’ve devised a step-by-step field guide to help you navigate your way through the content jungle, providing you the latest tools and techniques directly from the content strategy trenches. An in-depth look at tools & techniques. Join us for this free ICF webinar!
Associations Now
DECEMBER 5, 2013
Two keynote speakers at ASAE’s 2013 Technology Conference & Expo share how to implement an effective strategy to create, organize, and deliver valuable content. Part of content strategy is asking questions like ‘How are we going to define whether our content is any good or not?’ To help make the most of your resources and deliver the content your users want, Halverson and McGrane discussed four components of an effective content strategy: Substance.
Off Stage
APRIL 12, 2011
12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. One of the new projects I’m working on is a 1-day presentation for Realtor association leadership and staff: “J umpstart 2012 ” My goal for this program is to aim association leadership in the right direction to have a productive year—a year which concentrates on the priorities of each individual organization and strategizes on the highest and best use of that association’s resources. Off Stage.
SocialFish
MARCH 5, 2015
On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what most of us often struggle with. So let’s say you start feeling like this: That’s OK, because you can check out these search engine optimization strategies that you can (and SHOULD) do today to make your SEO implementation just that little bit less agonizing. Anyway, let’s talk about the strategies. Content Strategy
Associations Now
AUGUST 4, 2015
In the past year or so, I’ve seen a lot of noble experiments that aimed for a broad audience fall by the wayside—among them the mobile-first news app Circa ; “Project Thunderdome,” a news-syndication platform by Digital First Media; and AOL’s excellent tech-media offerings Joystiq and TUAW , which disappeared earlier this year as AOL merged with Verizon. But just because niche content still has value online doesn’t mean older niche strategies still apply.
.orgCommunity
NOVEMBER 20, 2019
A thoughtful content strategy ensures that the message you deliver will be one that makes people listen. A comprehensive content strategy positions your association as the voice that breaks through the noise. Content strategies don’t work in silos, but people often do. A collaborative approach to content strategy can give your association a voice that compels attention. Access to the financial and human resources identified in your content strategy plan.
Associations Now
AUGUST 23, 2016
I’d say mixed—the tool was mostly OK when it was just a matter of writing text in a box, but it had a lot of problems with Twitter embeds, and the company’s customer support seemed incapable of putting together a quick fix. Next time, I might test out another tool. Could the lean startup strategy for building out ideas be one way to shift the conversation in your association? This strategy, Engel says, highlights a point of common ground for associations.
Higher Logic
MAY 11, 2017
It makes sense that a generation raised on team projects would prefer collaboration to competition. Collaborative businesses focus on solutions instead of which department oversees which project. Just remember to use these tools sparingly so you don’t undermine your collaborative culture. A private employee community allows you to create closed groups where your team can have discussions and provide input into strategies and new ideas.
Guilt by Association
AUGUST 17, 2010
Most of us are continually refining our objectives, strategies and technologies. Nothing goes away; every tool has value. Each of our tools can, and must, work together. I think marketers’ biggest mistakes occur when we apply the wrong tools to the wrong parts of the funnel. This project will make silos teeter, and encroach on long-existent turf. ASAE media relations public relations social media web strategy websites
SocialFish
MARCH 16, 2016
After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. The Buffer app is one of the more popular tools for scheduling social media posts on a wide variety of platforms.
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