Speaking Engagements

Just Released Webinar on Membership Recruitment

 




An effective membership recruitment program is the road to growth, financial health, and mission success for an association. But how do you get a dynamic program up and running?

To discover answers to establishing and maintaining a strong program we just released our interview highlighting recommendations from the new book, Membership Recruitment. In the webinar, we share practical guidance on:

  Making a case for supporting membership growth in your association

  Understanding the five stages of a member’s relationship journey with an association

  Getting a membership recruitment program launched

  Defining your target markets and reaching top prospects

  Building a compelling value proposition and marketing message

  Establishing testing for optimal membership results

Want to read the book? Sample a copy here. Here is the link to access the recording of the webinar.

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