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Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report

WBT Systems

Combine uncertainty about the economy with post-pandemic reflections on how we value and spend our time and money, and you have the conditions for membership recruitment and retention challenges. But one thing is…

Report 370
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New Report Reveals a Rebound in Membership Numbers

Associations Now

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

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How to successfully recruit and retain staff with innovative technology

Nimble AMS

So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . 81% of data satisfied employees report they’ll stay at their company for the next five years.

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Recruit, train, retain: Attracting young professionals to community management

Ungrated

According to the Foundation for Community Association Research ’s 2021 report, Attracting Talent to the Community Association Management Industry , more than 26% of the nation’s housing stock is part of a community association. The future of the industry depends on hiring young professionals —soon.

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Use Your Member-Referral Program to Drive Recruitment and Engagement

Associations Now

Members can be your best asset for recruiting other members. According to ISACA’s data, 2,000 members recruited nearly 2,900 new members in 2022. “The Swartz shared how referral programs not only attract new members but also encourage current ones to become active recruiters. She knows we’ll always be behind her.”

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Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool.

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Membership recruiting: It’s like spring rush, except it’s all year long

Ungrated

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.