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Association Brain Food: 4.5.24

Reid All About it

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Seems like a good place to start. Blue ocean strategy.

Revenue 256
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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. by Tony Rossell, Marketing General Inc.

Revenue 210
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. Suddenly, both teams see the mutual benefits of investing in analytics.

Analysis 169
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. All of this information can help inform your association on how to move the needle towards increasing member participation and revenue.

Review 169
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Association Brain Food: 10.20.23

Reid All About it

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. MCI released a benchmark survey report on AI adoption in associations. In 2016, China reported 17.86 AI adoption.

Maryland 272
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Association Brain Food: 1.12.24

Reid All About it

Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. Young member engagement.

LMS 266
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Association Brain Food: 9.1.23

Reid All About it

MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Your AMS should be the utility player on your membership team. Membership trends. Membership budget. Project management.

Revenue 227