Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. In the current tight job market, candidates face better odds than usual of finding a gig, the report notes.

8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

Many associations , that I speak with , are concern ed about their ability to recruit high-quality webinar speakers, or even forget high quality, recruiting anyone to teach a webinar! Here are some strategies you can consider when recruiting new webinar speakers to set yourself up for the best success rate possible. . H ave your committee members attend industry meetings (which they probably already do) and report back to the group when they see a showstopper. .

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8 Stephen D. Rappaport.

Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In

Study: Shoe Leather Moves the Advocacy Needle More Than Social Media

Associations Now

While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Other highlights from the report: The impact of burnout.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the like.

Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?

MembersClicks

What marketing channels does your association use to recruit new members? social media for associations Association Views marketingOf those channels, which ones are the most successful?

Making Sense of Social Media Analytics

Mizz Information

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like.

Social Media Measurement Resources for Associations

Mizz Information

A few months ago I did a presentation about social media analytics for associations. I also know that social media platforms are constantly evolving, so measuring what''s working on an ongoing basis is essential to making sure you''re getting the most out of your efforts and can adjust your tactics accordingly as something that used to work well no longer does, or as new platforms come on the scene.

Hot Association Social Media Jobs This Week – January 13

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Social Media Associate , The Specialty Graphic Imaging Association (SGIA) – The keystone of SGIA’s future is the development of a comprehensive anytime, anywhere, anyway, always applicable total communications platform. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manager, Membership and Marketing , National Investor Relations Institute – Recruitment and retention: Develop, implement, and analyze membership marketing plans to meet association goals. Database: Update/add/research/run queries and reports on members and prospects using the association management database (netFORUM).

5 Colleges Using Social Media to Boost Student-Alumni Relations

SocialFish

————— Many college students are willingly without a landline, but few are without their social media in the palm of their hand. Colleges recognize social media has become one of the most powerful ways to both convey and aggregate information. Therefore, many become increasingly savvy at utilizing social media networks. More than 40 percent of college officials believe enrollment has increased as a result of social media.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Corporate + Social. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. While this has proven effective on a grassroots basis, it’s not necessarily the most effective membership-recruitment approach at the macro level. Social media use?

Behind China's Great Firewall ? A Social Media Platform Primer.

GlowGlobally

Behind China’s Great Firewall – A Social Media Platform Primer. FaceBook, LinkedIn, Twitter and YouTube are the most recognized social media tools used in the world today. ” Associations planning to use social media tools to expand their footprint into this region will definitely need to know how to play in the Chinese social media game. Social Media in China – an opportunity for associations. GrowGlobally.org.

Top Association Social Media Jobs This Week – February 9

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Social Media Manager , American Society for Aesthetic Plastic Surgery – The American Society for Aesthetic Plastic Surgery, (ASAPS) a 2,600 member nonprofit organization, is seeking a Social Media Manager. We are a nonprofit organization that believes that technology is a powerful enabler for social change.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff.

Association membership is on the rise

Aaron Wolowiec

recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. Also in the report, associations indicated communicating membership value is the No.

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It’s a Personnel Issue! – NLRB and Social Media

SocialFish

While attending a meeting of association finance and administration professionals (not ASAE) last month, I eavesdropped on a discussion about using social media for employee recruitment (I was there to talk about insurance). Many of their associations had Facebook and/or LinkedIn pages as well as other community-type platforms but not all of them had a social media policy. Their comments indicated a general fear of and uncertainty about social media.

Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew. And, throughout the year, major brands provided great examples of what to do and, more importantly, what to absolutely avoid on social media. Keeping these failed attempts at humor in mind is key when using your association’s social media voice.

Membership Marketing Blog: News on Social Media and.

Membership Marketing

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. The data suggests to me that there has been a nearly complete adoption by associations of the official use of at least some social media tools. Membership Marketing Benchmarking Report.

Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. Advanced Solutions International (ASI) , which provides recruitment, measurement, and engagement solutions to nonprofits, has a new white paper that focuses solely on how to make the best decision when evaluating constituent management systems.

The State of Social Media in Membership Marketing

Mizz Information

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. My takeaways from this report are that engagement and attracting/retaining younger members are of key importance to associations--and, at least to me, social media and online community are key elements in both these areas.

The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015.

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The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. But reports of associations creating net income directly from these tools have largely proven illusory. Finally, I am pleased to report that I have found just such an association—and it turns out it has been succeeding at it for three years already.” Labels: Social Media.

Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Harnessing the power of mobile images to engage your members, and more, in today’s Social Media Roundup: Get Personal With Instagram. Image power : As social media tools go, Instagram is still viewed as a relatively new kid on the block. Donovan also suggests using Instagram to show off the smiling faces behind your organization, especially leaders and board members, and using the tool as a real-time reporting device to post event-related photos and videos.

Social Media Roundup: Payment Each Day Keeps Annoyance at Bay

Associations Now

Find out how they could be erased with cash in today’s Social Media Roundup: Paying to Avoid Irritation. Once you’ve recruited the right board members for the job , what should they be doing in their new role? The post Social Media Roundup: Payment Each Day Keeps Annoyance at Bay appeared first on Associations Now Cross Slate’s palm with silver, and an old web annoyance is gone. Plus: your board as an association advocate.

Social Media Roundup: Do Your Job Postings Sound Robotic?

Associations Now

The details, and more, in today’s Social Media Roundup: Humanizing Job Postings. The importance of using a human voice in #job ads [link] via @humanworkplace #Recruitment. Reporting for diaper duty: Like most things about the royal baby, Prince William’s two-week paternity leave made big news. The post Social Media Roundup: Do Your Job Postings Sound Robotic? Job postings are like windows to your organization’s soul. Make sure they have a human voice.

Practical Uses of Social Media for Association Marketing

Membership Marketing

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. Social Media. (5).

Now Hiring: Social Recruitment on the Rise, Study Says

Associations Now

Our results clearly show that it’s no longer a question of whether an organization is recruiting through social media—it’s about how they are leveraging social tools to achieve the biggest benefits. A new report shows that most recruiters are using social networks to find and vet job candidates. And social recruiting offers more than just cost savings for employers. million job listings posted by recruiters.

How #GivingTuesday is using Social Media Ambassadors

Beth Kanter

I also wanted to learn what their techniques would be for using social media ambassadors and experience it as a social media ambassador first-hand so it could help me advise nonprofits. What is a social media ambassador? The first step is to recruit by providing opportunities for Social Media Ambassadors to opt into your email list so you can begin the cultivation process. Is your nonprofit using social media brand ambassadors?

Thursday Buzz: Recruit the Right Microinfluencer

Associations Now

Try performing a manual keyword search on social media platforms and see which accounts rise to the top. Look through your followers and use a tool like SocialRank to gauge their social influence. And consider the size of their social media audience and how engaged their followers are. The bot, called Onliner, steals banking information, reports The Verge. The post Thursday Buzz: Recruit the Right Microinfluencer appeared first on Associations Now

In Recruitment, a Little Recognition Goes a Long Way

Associations Now

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. The more you recognize recruiters, the more everyone else will see member referral as a valued form of engagement. Top recruiters will have built-in networks, which recognition will only strengthen and expand.

Final Look at Lessons Learned During the Onset of the Pandemic – Association Hustle Podcast Episode 237

Moery Company

We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. We saw from the Marketing General membership study that 46% of all trade associations reported an increase in membership overall, 23% said that they were decreasing, and about 30% were flat. In other words, you had 53% of the industry that reported that they were flat or in decline. Membership Recruitment.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Increase Volume (Quantity) of Recruitment Efforts – From my observation, many membership organizations under budget and do not reach deep enough into their markets for potential members. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.

The Correlation of Social Media Usage and Membership Growth

Membership Marketing

The Correlation of Social Media Usage and Membership Growth. I will be sharing some of them on this blog, but of course the full report will go to the 405 associations who participated in the research. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

How to Recruit Millennials. Highlight the company social perks (happy hours, beer cart on Fridays, kickball team, etc.). Decrease the amount of content (emails, reports, etc.) Limit social media restrictions and specify communication preferences (who to contact, preferred hours, and which mediums). Try recognizing them on the homepage of the company website/blog or feature them on the company podcast or YouTube/media channel. Guest post by Ryan Jenkins.

The Best Times To Post To Social Media: Introducing the Burrito Principle

Beth Kanter

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award. Darian offers up this social media insight called the Burrito Principle. This is the time you should should be posting and engaging on social channels. Flickr Photo: Mr. T in DC.

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

The event is sponsored by Patagonia as part of their Corporate Social Responsibility program. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. Recruiting additional supporters through high quality content and action opportunities.

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

You can take the data from your email marketing metrics, social media interactions, website activity and more, and use marketing automation to have them work as a hive mind. You, as the marketer, need to take the reins by watching your reporting dashboards, observing what is and isn’t working, and adjusting accordingly. Marketing Social Media Member Experience Member Engagement Email Marketing Marketing Automation