5 Membership Recruitment Tips

Moery Company

As your members begin to reopen, now is the time to evaluate your retention and recruitment plans. Unfortunately, some of your members will not survive the fallout from this pandemic, but don’t let that paralyze you from recruiting new members.

Rethinking Revenue: Your Membership Plan

Spark Consulting

We’ll discuss how we approached membership recruitment, onboarding, engagement, retention, and renewal – the full membership lifecycle – to increase membership. The post Rethinking Revenue: Your Membership Plan appeared first on Spark Consulting.

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Team Culture and Membership Recruitment Incentives – Association Hustle Podcast Episode 252

Moery Company

This week JP Moery explains why it’s important to have a pulse on your organization’s culture followed by three incentives you can use to help recruit new members. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Reignite Your Membership Recruitment Before It’s Too Late – Association Hustle Podcast Episode 223

Moery Company

The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. 21st century associations must move forward with a little bit of hustle and revenue development at their core. How do we reignite membership recruitment in our association?”. Ask yourself, why do you want to reignite your membership recruitment?

Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge – Association Hustle Podcast Episode 236

Moery Company

Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? 21st century associations must move forward with a little bit of hustle and revenue development at their core. Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? Virtual events sponsorships, and membership recruiting.

How to Add Sponsorships to Your Association’s Virtual Conferences to Drive More Revenue

Aptify

And, as with in-person conferences, they’re great for driving non-dues revenue. Selling sponsorships and exhibit booths are a key way to drive revenue from your virtual event. Non-Dues Revenue association management virtual conferences

How to Leverage Virtual Events for Membership Growth

Moery Company

New member recruitment is just as important as member retention. Here’s how to leverage what you have available to you – in this current environment – to recruit new members. Membership Development business development membership membership growth membership recruitment virtual events

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Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation. Hank Berkowitz, Editor-in-Chief.

Trade Association Challenges and Opportunities with Membership Recruitment

Membership Marketing

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. To meet these recruitment challenges, many groups find success with a basic three-stage marketing and sales process. This revenue stream helps to make the recruitment effort well worth the results.

Leveraging Current Conditions for Membership and Sponsorship Growth – Association Hustle Podcast Episode 251

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. Today, we’re going to discuss how to leverage what you have available to you in this current environment for new membership and sponsorship recruitment.

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Lastly, associations are now communicating with members via a digital recruitment guide. Leverage Systems to Grow Non-Dues Revenue . At the same time, staff members are continually tasked with discovering new ways to grow non-dues revenue. .

Certainty in Uncertain Times

Moery Company

Next year, money will be tighter in any scenario and if I was scenario planning I would expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. You should also make sure that you have a team that is focused and skilled in membership recruitment. Data is king and data equals revenue.

Membership Hack: Instagram Recruitment

Associations Now

It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We While Instagram impressions may pique new members’ interest, ASID is also using the platform to cross-promote business partnerships and create opportunities for sponsored content —a source of nondues revenue.

Important Trends in Virtual Sponsorships, Membership, and Government Relations – Association Hustle Podcast Episode 249

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.

How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”.

Preparing for the Days, Weeks, and Months Ahead

Moery Company

Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Most trade associations are generating somewhere around 60% of their revenue from membership. Some associations tend to be good at recruitment, engagement and retention but often not all three. Membership Recruitment. Feel free to refer to past episodes of Association Hustle to hear membership recruitment strategies.

Daily Buzz: Rethink Your Recruiting Process

Associations Now

To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. Instead of wasting time and money hiring the wrong type of person, your organization should create small tweaks in its recruiting process to ensure you’re attracting people who have the right professional and people skills. It’s not so much if an organization will have a dip in revenue but when.

Certainty in Uncertain Times – Association Hustle Podcast Episode 238

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. Money will be tighter in any scenario next year so, if I was scenario planning, expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. Data is king and data equals revenue.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. Rethinking non-dues revenue: from products to partnerships. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.

Focus on Your Career Center in an Uncertain Job Market

Association Adviser

Careers COVID-19 Resources Features Revenue career center job market professional development RecruitmentAssociations and the industries they represent are experiencing workforce disruption at a speed we’ve never seen. Entire organizations are shifting to telework, when and where possible.

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A But, you can also diversify your organization’s revenue streams by adding an online storefront where members can purchase products and services.”. Not all chapters handle member recruitment equally.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) How can 3 out of 5 respondents have no concern about generating non-dues revenue when only 17 percent of them know what their readers’, members’ and advertisers’ needs and expectations are? Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The new campaign, which launched last weekend and runs through April 3, 2017, features a 30-second TV commercial, in which four iconic Division I college basketball coaches leverage their passion for recruiting new players to help ACS recruit new donors.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Increase Volume (Quantity) of Recruitment Efforts – From my observation, many membership organizations under budget and do not reach deep enough into their markets for potential members. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.

Final Look at Lessons Learned During the Onset of the Pandemic – Association Hustle Podcast Episode 237

Moery Company

We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. 21st century associations must move forward with a little bit of hustle and revenue development at their core. Membership Recruitment. If you haven’t moved into the recruitment mode, when are you going to do it? However, I believe this is one of the best times for membership recruitment.

How to Budget for Membership Recruitment and Renewals

Membership Marketing

But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Knowing the lifetime margin a new member will produce then allows you to build a budget based on ROI instead of on what funds are allocated or might be available for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning

What a Recruiter Looks for in CEO Candidates

Associations Now

If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for. So what are recruiters and hiring committees looking for? The post What a Recruiter Looks for in CEO Candidates appeared first on Associations Now

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues. Consider upgrading up your job board software so you can not only attract more members and improve member retention, but also increase non-dues revenue.

LMS 40

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues. Consider upgrading up your job board software so you can not only attract more members and improve member retention, but also increase non-dues revenue.

LMS 40

You Won’t Believe the ROI on This Member Recruitment Campaign

Associations Now

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. Part of that success, which hadn’t become quite clear at that point, was a three-month recruitment campaign on LinkedIn, which, as ICF discovered, is apparently very fertile ground for attracting new members, at least in the coaching profession.

Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. As for membership recruitment tools, email and world-of-mouth continue to be the most effective, but this year’s results revealed that direct mail is quickly gaining steam. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.

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5 ‘Aha!’ Moments that Will Increase Your Association’s Efficiencies

Association Adviser

Operating an association takes a lot of time, so we've assembled a list of five ‘aha’ moments collected from our experiences helping clients improve their efficiencies and maximize revenue. From the Front Lines Revenue Technology AMS Big Data member recruitment member retention membership strategy

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. However, with the group that I spoke to last month, this seemed to be a real challenge in getting member companies involved in recruiting other new member companies. Membership Recruitment. (4).

5 questions to better market your career center.

YourMembership Blog

That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Blog.

Are You Really in the Membership Recruitment Business?

Tom Morrison

When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yes, they pay some attention to current members, but the raw focus is "How many members did we recruit this year over last year." Yet, nothing in your bylaws or governing documents say recruiting more members furthers your mission. Is recruiting more members important?

$ocial Media: The next big revenue generator?

SocialFish

March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? By using social media to drive traffic to your web site, subscriptions to your listserver and pass-along for your e-newsletters, you’re adding value that can translate into more interest and higher revenue from digital ad and sponsorship inventory.