5 Membership Recruitment Tips

Moery Company

As your members begin to reopen, now is the time to evaluate your retention and recruitment plans. Unfortunately, some of your members will not survive the fallout from this pandemic, but don’t let that paralyze you from recruiting new members.

Reignite Your Membership Recruitment Before It’s Too Late – Association Hustle Podcast Episode 223

Moery Company

The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. How do we reignite membership recruitment in our association?”.

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Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge – Association Hustle Podcast Episode 236

Moery Company

Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? 21st century associations must move forward with a little bit of hustle and revenue development at their core.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy.

Trade Association Challenges and Opportunities with Membership Recruitment

Membership Marketing

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs.

Certainty in Uncertain Times

Moery Company

Next year, money will be tighter in any scenario and if I was scenario planning I would expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. Data is king and data equals revenue.

Membership Hack: Instagram Recruitment

Associations Now

It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.

Preparing for the Days, Weeks, and Months Ahead

Moery Company

Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Most trade associations are generating somewhere around 60% of their revenue from membership. Membership Recruitment.

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Certainty in Uncertain Times – Association Hustle Podcast Episode 238

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. Data is king and data equals revenue.

Daily Buzz: Rethink Your Recruiting Process

Associations Now

To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. It’s not so much if an organization will have a dip in revenue but when.

How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”.

Focus on Your Career Center in an Uncertain Job Market

Association Adviser

Careers COVID-19 Resources Features Revenue career center job market professional development RecruitmentAssociations and the industries they represent are experiencing workforce disruption at a speed we’ve never seen.

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A

Final Look at Lessons Learned During the Onset of the Pandemic – Association Hustle Podcast Episode 237

Moery Company

We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.

What a Recruiter Looks for in CEO Candidates

Associations Now

If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for.

How to Budget for Membership Recruitment and Renewals

Membership Marketing

But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.

LMS 52

Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.

Report 172

You Won’t Believe the ROI on This Member Recruitment Campaign

Associations Now

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment.

5 questions to better market your career center.

YourMembership Blog

That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals.

5 ‘Aha!’ Moments that Will Increase Your Association’s Efficiencies

Association Adviser

Operating an association takes a lot of time, so we've assembled a list of five ‘aha’ moments collected from our experiences helping clients improve their efficiencies and maximize revenue. From the Front Lines Revenue Technology AMS Big Data member recruitment member retention membership strategy

Are You Really in the Membership Recruitment Business?

Tom Morrison

When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yet, nothing in your bylaws or governing documents say recruiting more members furthers your mission.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Blog.

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1).

$ocial Media: The next big revenue generator?

SocialFish

March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? By using social media to drive traffic to your web site, subscriptions to your listserver and pass-along for your e-newsletters, you’re adding value that can translate into more interest and higher revenue from digital ad and sponsorship inventory.

Resolve to Maximize Your Association Management Software This Year

Association Adviser

Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. Features Revenue Technology AMS association management software association revenue member dues

3 reasons to know your association’s RPM (Revenue Per Member)

SCD Group

What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric.

Under Investing in Membership Recruitment: The Biggest Mistake made by many Membership Organizations

Membership Marketing

One recent group I spoke with, for example, wanted to stem their decade’s long membership decline by developing a marketing campaign to recruit an additional 3,000 members over the next year at a dues rate of $65 each. So from the members that they acquire, they will realize an income stream from each new member who joins of $260 plus any revenue from non-dues purchases. How much should an organization be willing to spend for a new member in order to produce $200 in net revenue?

How Understanding Lifetime Value Powers Your Membership Marketing

Membership Marketing

Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Based on these numbers, the revenue stream or lifetime value of a member is a fairly substantial sum of $1,125 ($225 x 5).

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Using Engagement to Increase Revenue Takeaway.