Expert insights. Personalized for you.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. MORE
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. MORE
When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yet, nothing in your bylaws or governing documents say recruiting more members furthers your mission. MORE
It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We MORE
Operating an association takes a lot of time, so we've assembled a list of five ‘aha’ moments collected from our experiences helping clients improve their efficiencies and maximize revenue. From the Front Lines Revenue Technology AMS Big Data member recruitment member retention membership strategy MORE
Just about every association we know of is struggling to recruit younger members. Features Membership Revenue fundraising membershipThis is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., MORE
You could recruit more volunteers. Get Your Copy ofThe Ultimate Non-Dues Revenue Guide for Associations. Technology Revenue Solutions GrowthImagine what you could do with $10,000 USD of in-kind advertising every month from Google. Attract more donations. MORE
Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A MORE
A recruiter’s job is to provide internal clients (aka hiring managers) with potential candidates to interview that—if hired—will help advance the organization’s performance. Spend less time competing with mass job boards that offer a larger number of far less qualified talent. MORE
Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. Features Revenue Technology AMS association management software association revenue member dues MORE
Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Blog. MORE
Their CEO has talked widely about their desire to increase their digital presence and to increase their online advertising revenue to replace dwindling print sales. Membership Membership Recruitment Membership retention Social media MORE
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association. MORE
Shari explains how to develop strategies and implement tools to improve engagement to meet goals and increase revenue. Recruitment systems. Revenue Solutions Events and Conferences MORE
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. MORE
I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. MORE
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). MORE
As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. MORE
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association? MORE
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns. MORE
What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. MORE
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. MORE
But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning MORE
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. MORE
Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Using Engagement to Increase Revenue Takeaway. MORE
If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for. MORE
One recent group I spoke with, for example, wanted to stem their decade’s long membership decline by developing a marketing campaign to recruit an additional 3,000 members over the next year at a dues rate of $65 each. So from the members that they acquire, they will realize an income stream from each new member who joins of $260 plus any revenue from non-dues purchases. How much should an organization be willing to spend for a new member in order to produce $200 in net revenue? MORE
If the dues amount for these members is $200 and half a percent of them decide to join, you have generated $5,000 in new dues revenue. Membership Acquisition Test marketing Membership Recruitment Growth Strategy Membership marketing strategy MORE
There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board. MORE
That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals. MORE
Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Based on these numbers, the revenue stream or lifetime value of a member is a fairly substantial sum of $1,125 ($225 x 5). MORE
Outstanding resource for generating non-dues revenue. JP Guilbault, YM’s President & CEO will be sharing his views on how associations can leverage technology to develop compelling offers to help retain current members and to recruit new prospective members as you grow your organization. MORE
We provided some member discount programs that chapters could adopt and some support at a high level through marketing materials and pieces chapters could use for recruitment. JW: We’ve strategically added partnerships and eliminated others to maximize non-dues revenue (NDR). MORE
Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Blog. MORE
To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. It’s not so much if an organization will have a dip in revenue but when. MORE
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association. MORE
March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? By using social media to drive traffic to your web site, subscriptions to your listserver and pass-along for your e-newsletters, you’re adding value that can translate into more interest and higher revenue from digital ad and sponsorship inventory. MORE
We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”. MORE
An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member. MORE
Recruit a variety of people to help you plan your golf event, representing past participants, young professionals, golfers, and non-golfers. Member Engagement Revenue Solutions Events and Conferences MORE
Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. MORE
Higher Logic
OCTOBER 17, 2019
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy.
Associations Now
JULY 21, 2017
It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We
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Associations Now
OCTOBER 18, 2018
To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. It’s not so much if an organization will have a dip in revenue but when.
Associations Now
AUGUST 15, 2018
There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board.
Association Adviser
APRIL 16, 2013
As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs.
.orgCommunity
JULY 18, 2019
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit.
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Association Adviser
MAY 29, 2018
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.
Higher Logic
AUGUST 9, 2018
We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”.
Associations Now
DECEMBER 13, 2016
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit.
Association Adviser
OCTOBER 25, 2017
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?
Associations Now
JULY 17, 2017
If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for.
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Membership Marketing
JUNE 5, 2012
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.
Aptify
JULY 24, 2019
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.
Aptify
JULY 22, 2019
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.
Membership Marketing
SEPTEMBER 17, 2012
But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.
Aaron Wolowiec
JULY 22, 2014
An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.
Associations Now
SEPTEMBER 10, 2014
I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255.
Membership Marketing
OCTOBER 19, 2010
Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment.
Tom Morrison
APRIL 6, 2015
When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yet, nothing in your bylaws or governing documents say recruiting more members furthers your mission.
YourMembership Blog
DECEMBER 14, 2016
That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals.
Membership Marketing
NOVEMBER 12, 2010
Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Blog.
Membership Marketing
JANUARY 27, 2010
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1).
YourMembership Blog
JANUARY 17, 2017
A recruiter’s job is to provide internal clients (aka hiring managers) with potential candidates to interview that—if hired—will help advance the organization’s performance. Spend less time competing with mass job boards that offer a larger number of far less qualified talent.
Association Adviser
NOVEMBER 13, 2015
Operating an association takes a lot of time, so we've assembled a list of five ‘aha’ moments collected from our experiences helping clients improve their efficiencies and maximize revenue. From the Front Lines Revenue Technology AMS Big Data member recruitment member retention membership strategy
SocialFish
MARCH 20, 2009
March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? By using social media to drive traffic to your web site, subscriptions to your listserver and pass-along for your e-newsletters, you’re adding value that can translate into more interest and higher revenue from digital ad and sponsorship inventory.
SCD Group
DECEMBER 3, 2012
What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric.
Membership Marketing
MARCH 8, 2019
Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Based on these numbers, the revenue stream or lifetime value of a member is a fairly substantial sum of $1,125 ($225 x 5).
Membership Marketing
AUGUST 16, 2012
One recent group I spoke with, for example, wanted to stem their decade’s long membership decline by developing a marketing campaign to recruit an additional 3,000 members over the next year at a dues rate of $65 each. So from the members that they acquire, they will realize an income stream from each new member who joins of $260 plus any revenue from non-dues purchases. How much should an organization be willing to spend for a new member in order to produce $200 in net revenue?
Socious
OCTOBER 24, 2016
Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Using Engagement to Increase Revenue Takeaway.
Association Adviser
JANUARY 18, 2019
Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. Features Revenue Technology AMS association management software association revenue member dues
Optimist Consulting
DECEMBER 4, 2012
Their CEO has talked widely about their desire to increase their digital presence and to increase their online advertising revenue to replace dwindling print sales. Membership Membership Recruitment Membership retention Social media
Membership Marketing
DECEMBER 22, 2011
Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Blog.
GrowthZone
SEPTEMBER 21, 2017
Shari explains how to develop strategies and implement tools to improve engagement to meet goals and increase revenue. Recruitment systems. Revenue Solutions Events and Conferences
YourMembership Blog
SEPTEMBER 4, 2015
Outstanding resource for generating non-dues revenue. JP Guilbault, YM’s President & CEO will be sharing his views on how associations can leverage technology to develop compelling offers to help retain current members and to recruit new prospective members as you grow your organization.
GrowthZone
SEPTEMBER 14, 2017
You could recruit more volunteers. Get Your Copy ofThe Ultimate Non-Dues Revenue Guide for Associations. Technology Revenue Solutions GrowthImagine what you could do with $10,000 USD of in-kind advertising every month from Google. Attract more donations.
GrowthZone
JUNE 17, 2019
Recruit a variety of people to help you plan your golf event, representing past participants, young professionals, golfers, and non-golfers. Member Engagement Revenue Solutions Events and Conferences
Membership Marketing
AUGUST 30, 2013
If the dues amount for these members is $200 and half a percent of them decide to join, you have generated $5,000 in new dues revenue. Membership Acquisition Test marketing Membership Recruitment Growth Strategy Membership marketing strategy
Association Adviser
FEBRUARY 7, 2018
Just about every association we know of is struggling to recruit younger members. Features Membership Revenue fundraising membershipThis is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A.,
Association Adviser
JUNE 5, 2017
We provided some member discount programs that chapters could adopt and some support at a high level through marketing materials and pieces chapters could use for recruitment. JW: We’ve strategically added partnerships and eliminated others to maximize non-dues revenue (NDR).
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