Expert insights. Personalized for you.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. MORE
The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. How do we reignite membership recruitment in our association?”. MORE
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. MORE
When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yet, nothing in your bylaws or governing documents say recruiting more members furthers your mission. MORE
It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We MORE
We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. 21st century associations must move forward with a little bit of hustle and revenue development at their core. MORE
Operating an association takes a lot of time, so we've assembled a list of five ‘aha’ moments collected from our experiences helping clients improve their efficiencies and maximize revenue. From the Front Lines Revenue Technology AMS Big Data member recruitment member retention membership strategy MORE
Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A MORE
Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. Features Revenue Technology AMS association management software association revenue member dues MORE
To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Leverage Systems to Grow Non-Dues Revenue . MORE
Careers COVID-19 Resources Features Revenue career center job market professional development RecruitmentAssociations and the industries they represent are experiencing workforce disruption at a speed we’ve never seen. MORE
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association. MORE
Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. MORE
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. MORE
I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. MORE
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). MORE
As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. MORE
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association? MORE
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns. MORE
What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. MORE
Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? 21st century associations must move forward with a little bit of hustle and revenue development at their core. MORE
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. MORE
But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning MORE
21st century associations must move forward with a little bit of hustle and revenue development at their core. If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. Data is king and data equals revenue. MORE
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. MORE
Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Using Engagement to Increase Revenue Takeaway. MORE
If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for. MORE
One recent group I spoke with, for example, wanted to stem their decade’s long membership decline by developing a marketing campaign to recruit an additional 3,000 members over the next year at a dues rate of $65 each. So from the members that they acquire, they will realize an income stream from each new member who joins of $260 plus any revenue from non-dues purchases. How much should an organization be willing to spend for a new member in order to produce $200 in net revenue? MORE
There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board. MORE
That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals. MORE
Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Based on these numbers, the revenue stream or lifetime value of a member is a fairly substantial sum of $1,125 ($225 x 5). MORE
Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Blog. MORE
Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Most trade associations are generating somewhere around 60% of their revenue from membership. Membership Recruitment. MORE
To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. It’s not so much if an organization will have a dip in revenue but when. MORE
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association. MORE
March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? By using social media to drive traffic to your web site, subscriptions to your listserver and pass-along for your e-newsletters, you’re adding value that can translate into more interest and higher revenue from digital ad and sponsorship inventory. MORE
We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”. MORE
An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member. MORE
Next year, money will be tighter in any scenario and if I was scenario planning I would expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. Data is king and data equals revenue. MORE
As your members begin to reopen, now is the time to evaluate your retention and recruitment plans. Unfortunately, some of your members will not survive the fallout from this pandemic, but don’t let that paralyze you from recruiting new members. MORE
Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. MORE
Moery Company
JULY 29, 2020
As your members begin to reopen, now is the time to evaluate your retention and recruitment plans. Unfortunately, some of your members will not survive the fallout from this pandemic, but don’t let that paralyze you from recruiting new members.
Moery Company
MARCH 10, 2020
The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. How do we reignite membership recruitment in our association?”.
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Moery Company
JUNE 9, 2020
Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Higher Logic
OCTOBER 17, 2019
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy.
Membership Marketing
JULY 7, 2020
Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.
Association Adviser
APRIL 16, 2013
As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs.
|
Moery Company
JULY 15, 2020
Next year, money will be tighter in any scenario and if I was scenario planning I would expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. Data is king and data equals revenue.
Associations Now
JULY 21, 2017
It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We
Association Adviser
MAY 29, 2018
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.
Moery Company
MAY 18, 2020
Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Most trade associations are generating somewhere around 60% of their revenue from membership. Membership Recruitment.
Association Adviser
OCTOBER 25, 2017
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?
|
Moery Company
JUNE 23, 2020
21st century associations must move forward with a little bit of hustle and revenue development at their core. If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. Data is king and data equals revenue.
Associations Now
OCTOBER 18, 2018
To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. It’s not so much if an organization will have a dip in revenue but when.
Associations Now
AUGUST 15, 2018
There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board.
.orgCommunity
JULY 18, 2019
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit.
Higher Logic
AUGUST 9, 2018
We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”.
Association Adviser
MARCH 23, 2020
Careers COVID-19 Resources Features Revenue career center job market professional development RecruitmentAssociations and the industries they represent are experiencing workforce disruption at a speed we’ve never seen.
Associations Now
MARCH 1, 2019
Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A
Moery Company
JUNE 16, 2020
We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.
Associations Now
DECEMBER 13, 2016
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit.
Membership Marketing
JUNE 5, 2012
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.
Associations Now
JULY 17, 2017
If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for.
Membership Marketing
SEPTEMBER 17, 2012
But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning
Aptify
JULY 24, 2019
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.
Aptify
JULY 22, 2019
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.
Aaron Wolowiec
JULY 22, 2014
An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.
Associations Now
SEPTEMBER 10, 2014
I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255.
Membership Marketing
OCTOBER 19, 2010
Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment.
YourMembership Blog
DECEMBER 14, 2016
That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals.
Association Adviser
NOVEMBER 13, 2015
Operating an association takes a lot of time, so we've assembled a list of five ‘aha’ moments collected from our experiences helping clients improve their efficiencies and maximize revenue. From the Front Lines Revenue Technology AMS Big Data member recruitment member retention membership strategy
Tom Morrison
APRIL 6, 2015
When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yet, nothing in your bylaws or governing documents say recruiting more members furthers your mission.
Membership Marketing
NOVEMBER 12, 2010
Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Blog.
Membership Marketing
JANUARY 27, 2010
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1).
SocialFish
MARCH 20, 2009
March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? By using social media to drive traffic to your web site, subscriptions to your listserver and pass-along for your e-newsletters, you’re adding value that can translate into more interest and higher revenue from digital ad and sponsorship inventory.
Association Adviser
JANUARY 18, 2019
Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. Features Revenue Technology AMS association management software association revenue member dues
SCD Group
DECEMBER 3, 2012
What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric.
Membership Marketing
AUGUST 16, 2012
One recent group I spoke with, for example, wanted to stem their decade’s long membership decline by developing a marketing campaign to recruit an additional 3,000 members over the next year at a dues rate of $65 each. So from the members that they acquire, they will realize an income stream from each new member who joins of $260 plus any revenue from non-dues purchases. How much should an organization be willing to spend for a new member in order to produce $200 in net revenue?
Membership Marketing
MARCH 8, 2019
Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Based on these numbers, the revenue stream or lifetime value of a member is a fairly substantial sum of $1,125 ($225 x 5).
Socious
OCTOBER 24, 2016
Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Using Engagement to Increase Revenue Takeaway.
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