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Tune in to this week’s episode to learn how you can diversify your association’s revenue. 21st century associations must move forward with a little bit of hustle and revenue development at their core. It’s difficult to rely on only event revenue to pull you through. MORE
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) How can 3 out of 5 respondents have no concern about generating non-dues revenue when only 17 percent of them know what their readers’, members’ and advertisers’ needs and expectations are? Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. MORE
The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. How do we reignite membership recruitment in our association?”. MORE
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The new campaign, which launched last weekend and runs through April 3, 2017, features a 30-second TV commercial, in which four iconic Division I college basketball coaches leverage their passion for recruiting new players to help ACS recruit new donors. MORE
In most instances, the root of the problem comes down to issues with their membership recruitment program. So, here is the list of the most consistent challenges I find in membership recruitment programs. Membership recruitment requires ongoing and consistent outreach. MORE
This week JP Moery explains why it’s important to have a pulse on your organization’s culture followed by three incentives you can use to help recruit new members. 21st century associations must move forward with a little bit of hustle and revenue development at their core. MORE
21st century associations must move forward with a little bit of hustle and revenue development at their core. 21st century associations must move forward with a little bit of hustle and revenue development at their core. MORE
That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. MORE
It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We While Instagram impressions may pique new members’ interest, ASID is also using the platform to cross-promote business partnerships and create opportunities for sponsored content —a source of nondues revenue. MORE
We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. 21st century associations must move forward with a little bit of hustle and revenue development at their core. MORE
We’ll discuss how we approached membership recruitment, onboarding, engagement, retention, and renewal – the full membership lifecycle – to increase membership. The post Rethinking Revenue: Your Membership Plan appeared first on Spark Consulting. MORE
Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A But, you can also diversify your organization’s revenue streams by adding an online storefront where members can purchase products and services.”. Not all chapters handle member recruitment equally. MORE
Did you know that 47% of HR professionals have said that retention is the top talent management challenge they face, closely followed by recruitment at 36%? If your own organization doesn’t keep up, your recruitment and retention rates will be impacted. MORE
And, as with in-person conferences, they’re great for driving non-dues revenue. Selling sponsorships and exhibit booths are a key way to drive revenue from your virtual event. Non-Dues Revenue association management virtual conferences MORE
To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Leverage Systems to Grow Non-Dues Revenue . MORE
Careers COVID-19 Resources Features Revenue career center job market professional development RecruitmentAssociations and the industries they represent are experiencing workforce disruption at a speed we’ve never seen. MORE
Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. MORE
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications. Is your association leveraging technology to its fullest potential? MORE
As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation. Hank Berkowitz, Editor-in-Chief. MORE
21st century associations must move forward with a little bit of hustle and revenue development at their core. How can CEOs Use a Government Relations Framework to Recruit New Members? How can CEOs Use a Government Relations Framework to Recruit New Members? MORE
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association? MORE
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns. MORE
Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? 21st century associations must move forward with a little bit of hustle and revenue development at their core. MORE
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. Rethinking non-dues revenue: from products to partnerships. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC. MORE
But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Knowing the lifetime margin a new member will produce then allows you to build a budget based on ROI instead of on what funds are allocated or might be available for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning MORE
21st century associations must move forward with a little bit of hustle and revenue development at their core. If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. Data is king and data equals revenue. MORE
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Increase Volume (Quantity) of Recruitment Efforts – From my observation, many membership organizations under budget and do not reach deep enough into their markets for potential members. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. MORE
Convenience is key to a great experience and key to your future revenue. Here are 5 ways you can boost your association’s revenue in 2021. Installment payments keep your revenue incoming, while your members have easier options to engage with your association. MORE
21st century associations must move forward with a little bit of hustle and revenue development at their core. Today, we’re going to discuss how to leverage what you have available to you in this current environment for new membership and sponsorship recruitment. MORE
How can state, local, and national affiliations work together to create a killer membership recruitment program? 21st century associations must move forward with a little bit of hustle and revenue development at their core. MORE
An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. MORE
There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board. MORE
21st century associations must move forward with a little bit of hustle and revenue development at their core. ASAE claims that in 1953 95% of all the association revenue came from dues to support government relations efforts. Advocacy advocacy membership growth membership recruitment MORE
Recruitment advertising and sponsored content are 2 underutilized but accessible sources of non-dues revenue for associations. The post Earn More Non-Dues Revenue from These Unexpected Places appeared first on Association Adviser. Revenue non-dues revenue MORE
New member recruitment is just as important as member retention. Here’s how to leverage what you have available to you – in this current environment – to recruit new members. Membership Development business development membership membership growth membership recruitment virtual events MORE
Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Most trade associations are generating somewhere around 60% of their revenue from membership. Membership Recruitment. MORE
To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. Instead of wasting time and money hiring the wrong type of person, your organization should create small tweaks in its recruiting process to ensure you’re attracting people who have the right professional and people skills. It’s not so much if an organization will have a dip in revenue but when. MORE
For the next five days, September 28 to October 2, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Membership RecruitmentHere is an opportunity that I wanted to share with you. MORE
We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”. MORE
Next year, money will be tighter in any scenario and if I was scenario planning I would expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. Data is king and data equals revenue. MORE
As your members begin to reopen, now is the time to evaluate your retention and recruitment plans. Unfortunately, some of your members will not survive the fallout from this pandemic, but don’t let that paralyze you from recruiting new members. MORE
Moery Company
JULY 29, 2020
As your members begin to reopen, now is the time to evaluate your retention and recruitment plans. Unfortunately, some of your members will not survive the fallout from this pandemic, but don’t let that paralyze you from recruiting new members.
Spark Consulting
SEPTEMBER 24, 2020
We’ll discuss how we approached membership recruitment, onboarding, engagement, retention, and renewal – the full membership lifecycle – to increase membership. The post Rethinking Revenue: Your Membership Plan appeared first on Spark Consulting.
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Moery Company
JUNE 30, 2021
How can state, local, and national affiliations work together to create a killer membership recruitment program? 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Moery Company
SEPTEMBER 29, 2020
This week JP Moery explains why it’s important to have a pulse on your organization’s culture followed by three incentives you can use to help recruit new members. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Moery Company
NOVEMBER 25, 2020
Tune in to this week’s episode to learn how you can diversify your association’s revenue. 21st century associations must move forward with a little bit of hustle and revenue development at their core. It’s difficult to rely on only event revenue to pull you through.
Moery Company
MARCH 10, 2020
The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. How do we reignite membership recruitment in our association?”.
Membership Marketing
FEBRUARY 9, 2021
That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission.
Web Courseworks Associations
AUGUST 12, 2021
Did you know that 47% of HR professionals have said that retention is the top talent management challenge they face, closely followed by recruitment at 36%? If your own organization doesn’t keep up, your recruitment and retention rates will be impacted.
Membership Marketing
APRIL 26, 2021
An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission.
Moery Company
JUNE 9, 2020
Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Membership Marketing
SEPTEMBER 28, 2021
For the next five days, September 28 to October 2, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Membership RecruitmentHere is an opportunity that I wanted to share with you.
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Membership Marketing
FEBRUARY 15, 2021
In most instances, the root of the problem comes down to issues with their membership recruitment program. So, here is the list of the most consistent challenges I find in membership recruitment programs. Membership recruitment requires ongoing and consistent outreach.
Association Adviser
APRIL 16, 2013
As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation. Hank Berkowitz, Editor-in-Chief.
Nimble AMS
DECEMBER 21, 2020
Convenience is key to a great experience and key to your future revenue. Here are 5 ways you can boost your association’s revenue in 2021. Installment payments keep your revenue incoming, while your members have easier options to engage with your association.
Membership Marketing
JULY 7, 2020
Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.
Higher Logic
OCTOBER 17, 2019
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications. Is your association leveraging technology to its fullest potential?
Association Adviser
OCTOBER 25, 2017
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?
Associations Now
JULY 21, 2017
It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We While Instagram impressions may pique new members’ interest, ASID is also using the platform to cross-promote business partnerships and create opportunities for sponsored content —a source of nondues revenue.
Moery Company
JULY 15, 2020
Next year, money will be tighter in any scenario and if I was scenario planning I would expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. Data is king and data equals revenue.
Association Adviser
MAY 29, 2018
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.
Higher Logic
AUGUST 9, 2018
We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”.
Moery Company
OCTOBER 5, 2020
New member recruitment is just as important as member retention. Here’s how to leverage what you have available to you – in this current environment – to recruit new members. Membership Development business development membership membership growth membership recruitment virtual events
Aptify
OCTOBER 7, 2020
And, as with in-person conferences, they’re great for driving non-dues revenue. Selling sponsorships and exhibit booths are a key way to drive revenue from your virtual event. Non-Dues Revenue association management virtual conferences
Moery Company
JUNE 23, 2020
21st century associations must move forward with a little bit of hustle and revenue development at their core. If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. Data is king and data equals revenue.
Moery Company
MAY 18, 2020
Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Most trade associations are generating somewhere around 60% of their revenue from membership. Membership Recruitment.
Moery Company
SEPTEMBER 22, 2020
21st century associations must move forward with a little bit of hustle and revenue development at their core. Today, we’re going to discuss how to leverage what you have available to you in this current environment for new membership and sponsorship recruitment.
Protech
JUNE 11, 2020
To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Leverage Systems to Grow Non-Dues Revenue .
Associations Now
AUGUST 15, 2018
There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board.
Moery Company
APRIL 7, 2021
21st century associations must move forward with a little bit of hustle and revenue development at their core. ASAE claims that in 1953 95% of all the association revenue came from dues to support government relations efforts. Advocacy advocacy membership growth membership recruitment
Associations Now
OCTOBER 18, 2018
To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. Instead of wasting time and money hiring the wrong type of person, your organization should create small tweaks in its recruiting process to ensure you’re attracting people who have the right professional and people skills. It’s not so much if an organization will have a dip in revenue but when.
Moery Company
SEPTEMBER 8, 2020
21st century associations must move forward with a little bit of hustle and revenue development at their core. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Association Adviser
MARCH 23, 2020
Careers COVID-19 Resources Features Revenue career center job market professional development RecruitmentAssociations and the industries they represent are experiencing workforce disruption at a speed we’ve never seen.
.orgCommunity
JULY 18, 2019
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. Rethinking non-dues revenue: from products to partnerships. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.
Moery Company
JUNE 16, 2020
We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Membership Marketing
JUNE 5, 2012
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Increase Volume (Quantity) of Recruitment Efforts – From my observation, many membership organizations under budget and do not reach deep enough into their markets for potential members. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.
Associations Now
DECEMBER 13, 2016
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The new campaign, which launched last weekend and runs through April 3, 2017, features a 30-second TV commercial, in which four iconic Division I college basketball coaches leverage their passion for recruiting new players to help ACS recruit new donors.
Associations Now
MARCH 1, 2019
Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A But, you can also diversify your organization’s revenue streams by adding an online storefront where members can purchase products and services.”. Not all chapters handle member recruitment equally.
Moery Company
DECEMBER 18, 2020
21st century associations must move forward with a little bit of hustle and revenue development at their core. How can CEOs Use a Government Relations Framework to Recruit New Members? How can CEOs Use a Government Relations Framework to Recruit New Members?
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) How can 3 out of 5 respondents have no concern about generating non-dues revenue when only 17 percent of them know what their readers’, members’ and advertisers’ needs and expectations are? Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.
Membership Marketing
SEPTEMBER 17, 2012
But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Knowing the lifetime margin a new member will produce then allows you to build a budget based on ROI instead of on what funds are allocated or might be available for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning
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