Important Trends in Virtual Sponsorships, Membership, and Government Relations – Association Hustle Podcast Episode 249

Moery Company

Executing fantastic, incredible government relations – whether it’s regulatory, whether it’s in the States, whether it’s in Washington, DC – and articulating your hard work and telling the story about how you’re helping member businesses now.

Hotel Group Launches New Job-Recruiting Initiative

Associations Now

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. Conference of Mayors winter meeting, will be funded through $500,000 in grants from AHLA’s foundation and will support recruitment efforts in six cities—Baltimore, Chicago, Dallas, Los Angeles, Orlando, and Washington, DC.

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Get the Scoop at the National Conference on Volunteering and Service in Washington, DC in June #NCVS

Beth Kanter

Next month, I will be traveling to Washington, DC for the NCVS Conference and can’t wait. I will be doing a panel on using social media as part of volunteer recruitment. Get the Scoop at the National Conference on Volunteering and Service in Washington, DC #NCVS guest post by Michelle Nunn. I hope you’ll make a plan today to join us for Points of Light’s Conference on Volunteering and Service in Washington, D.C.

Can you really motivate association staff?

SCD Group

Washington Nationals fire manager for reasons including “poor communications” In describing what he will look for in a manager to replace Matt Williams, Washington Nationals GM Mike Rizzo might have been pointing out exactly what he felt went wrong with the man he hired two years ago and fired Monday. We can recruit and hire. jamienotter ASAE association professionals Association CEOs association executives Miami Dolphins SCD Group Washington Nationals

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Leveraging Your GA Department for Membership Sales

Moery Company

It’s no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and “Communications.” Check-ins” about membership recruitment ended up being a conversation about what the government affairs and regulatory teams were working.

HighRoad to Showcase Marketing Automation Solutions for Associations at the ASAE Marketing, Membership, and Communications Conference (#MMCCon)

HighRoad Solution

For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. MMCC week is here!

Influence Across America

Spark Consulting

It’s official – my NPR-listening, print Washington Post -subscribing self is a big weirdo.). They were also to recruit a big-name influencer – Ava DuVernay – to support and amplify the campaign, because this is part of the work she does on a daily basis.

Culture Matters: Interview with Jamie Notter

Slice-Works

Our plan is to interview local, Washington DC talent in the Branding and marketing space and share their knowledge with you, our audience. Association Marketing Associations Brand Strategy Branding Leadership Non-profit marketing Non-profits associaton membership authenticity Brand brand congruency Brand loyalty brand strategy Business hiring leadership member recruitment members membership organizational culture partners talent

What We Learned From the PPP Application Process – Association Hustle Podcast Episode 230

Moery Company

We bank with Eagle Bank, here in the Washington DC area, and they were very helpful. As sponsorship sales slow, and we change to new formats for sponsorship types, delayed strategic and membership recruitment cycles are going to lengthen and get longer. We bank with Eagle Bank, here in the Washington DC area, and they were very helpful.

Join an Interactive Discussion on - Membership Marketing Blog

Membership Marketing

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Membership Marketing Blog.

MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. MGI) President Rick Whelan is the 2009winner of the Direct Marketing Association of Washingtons (DMAW) Award for Distinguished Achievement (ADA). During his tenure as DMAW president, he brought the Production Club of Washington under the associations umbrella and led the adoption of The DMA Ethics Code of Behavior. Membership Recruitment. (4).

Chasing the Chickens of Membership - Moery Company

Moery Company

I grew up in the suburbs of Washington, DC. For the largest accounts: The Moery Company has utilized a system for recruiting high-level accounts using a “Key Account Matrix.” Full disclosure: I am not a farm girl. But I have seen clips of animals (or people), trying to catch a chicken in the yard. The pursuer chases after one specific chicken, until, a second chicken comes near them, then they turn on their heels and try and catch that one.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Irving Washington, FASE, CAE, Executive Director, Online News Association. Tonya Saunders, Principal, Washington Premier Group.

Association Brain Food Weekly: 10.5.18

Reid All About it

Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Location: Washington DC. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Locations: Washington DC and online.

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Association Brain Food Weekly: 1.18.19

Reid All About it

Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Location: online and Washington DC. Accountability and Difficult Conversations (Washington DC). Location: Washington DC. Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap). Location: Washington DC.

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Strategies for Leveraging Your Government Affairs Staff for Membership Sales

Moery Company

It’s no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and “Communications.” Check-ins” about membership recruitment ended up being a conversation about what the government affairs and regulatory teams were working. Use the GA Forecast to Plan Your Recruitment for the Year.

Association Brain Food Weekly: 11.29.19

Reid All About it

AWTC End-of-Year Reception (Washington DC). Location: Washington DC. When you recruit members, you’re inviting them to your organization’s “party.” Organizer: ASAE Greater Washington / National Capital Community. Location: Washington DC and online. The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one.

Association Brain Food Weekly: 2.21.20

Reid All About it

Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. – How to Know What Your Sponsors/Partners Are Thinking and What They Want (Washington DC). ” Location: Washington DC. Locations: online and Washington DC.

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Association Brain Food Weekly: 10.12.18

Reid All About it

Mon 10/15 at 12 p.m.* – Let Your Voice Be Heard: Why Mid-Term Elections are Important to Associations (DC Idea Swap – Washington DC). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. Location: Washington DC.

The #1 Mistake Associations Make With Their Office Space

Moery Company

After representing trade associations in the Washington, DC market, for the past 13 years, I can say with 100% certainty: The biggest mistake association executives make is waiting too long to engage in the leasing process. Hint: Timing can be your greatest asset – or biggest liability.

Association Brain Food Weekly: 1.10.20

Reid All About it

Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. Location: Washington DC.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Location: online and Washington DC. Accountability and Difficult Conversations (Washington DC). Location: Washington DC.

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Association Brain Food Weekly: 10.4.19

Reid All About it

You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Tech Talk: Collaboration Tools (Washington DC). Location: Washington DC. – Association Women Technology Champions Happy Hour (Washington DC). Location: Washington DC. Location: Washington DC.

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Association Brain Food Weekly: 3.15.19

Reid All About it

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Improving Member Engagement (Coffee Talk – Washington DC).

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Association Brain Food Weekly: 2.16.18

Reid All About it

Tue 2/20 at 7:30/8 a.m.* – Hire Purpose Career Café (Washington DC). Location: Washington DC. Association Women Technology Champions Meetup (Washington DC). Location: Washington DC. How to Write Emails for People Who Don’t Read (Washington DC Idea Swap). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community.

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Association Brain Food Weekly: 3.8.19

Reid All About it

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC). Locations: virtual and Washington DC. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC.

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Growth for Growth's Sake

Eric Lanke

Recruiting and retaining members is of critical importance to the association, but there is a place where the law of diminishing returns takes over. In this situation, how much time, energy, and resource should we spend on recruiting Marvin Gardens into our membership?

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Washington DC. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Association Brain Food Weekly: 9.29.17

Reid All About it

Tue 10/3 at 12 p.m.* – Association Analytics® Network Meeting (Washington DC). Location: Washington DC. Location: Washington DC or virtual. Greater China Update (Washington DC). Location: Washington DC. Organizer: ASAE Greater Washington / National Capital Community. Global research indicates the top concern among executives is their inability to recruit and retain talent.

Association Brain Food Weekly: 6.30.17

Reid All About it

Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment. Chapter Roundtable in Washington DC. More info/register for Washington DC. Your weekly list of free webinars and events for the association community… The latest cybersecurity threat rampaging around the world is a cyber weapon , not ransomware, says the CEO of security awareness training firm KnowBe4. Should your association or company be concerned?

Association Brain Food Weekly: 7.24.20

Reid All About it

Wen, Washington Post ). Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Learn how to use membership surveys to identify future marketing opportunities; use digital platforms to drive engagement with members, non-members and employers; drive non-dues revenue from out of the box tactics; use data you already have to recruit new members and engage employers.

Association Brain Food Weekly: 11.9.18

Reid All About it

But most will agree that recruitment and retention feels tougher now than ever before. Chapter Roundtable in Washington DC. Location: Washington DC. Locations: Washington DC and online. Location: Washington DC.

Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Chapter Roundtable (Washington DC). Location: Washington, DC. Association Palooza V: How Digital Will Transform Your Association (Washington DC). Location: Washington, DC. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Wine comes in at the mouth.

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Association Brain Food Weekly: 5.10.19

Reid All About it

When it comes to goals like recruiting more members, increasing renewals, getting event registrations, and generating non-dues revenue, meaningful engagement with members is more important than ever. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual.

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Report: Nonprofits Increasingly Challenged to Compete on Salary

Associations Now

Job opportunities at nonprofits are growing, but the pay often isn’t enough to bring in new recruits, according to a new report. A recent salary survey and job reports from recruiting firm Professionals for Nonprofits show that last year, many nonprofits struggled to bring in new recruits because they thought the pay was too low. Nonprofits may be expanding their staffs rapidly, but their relatively low pay remains an obstacle to attracting fresh talent.

Hidden in Plain Sight: Advocacy As a Key Driver of Member Value

Association Success

But how many consciously connect those efforts back to membership recruitment and retention? Well, that’s exactly what associations that are active in Washington, DC, Brussels, and beyond work to do on behalf of their members each and every day. Is the full potential of communicating advocacy efforts being reached? For years, technology has been disrupting the traditional portfolio of association member-value offerings.

Give Young Members a Greater Leadership Voice

Associations Now

Now, NAMA uses a digital form that takes about a minute to complete, and it’s easy to share online, which Eberlein says has helped with word-of-mouth recruitment. “A ELN members organize sessions for both NAMA’s tradeshow and its Washington, DC, fly-in.

Association Brain Food Weekly: 3.10.17

Reid All About it

Member R&R: Better Retention and Recruitment for Your Association (Association Chat). Learn how to boost member recruitment and retention. ASAE Healthcare Community/American Association’s Day Happy Hour (Washington DC). Location: Black Finn (back area), 1620 I Street NW, Washington, DC. Wed & Thu 3/15-3/16 – ASAE American Associations Day (Capitol Hill, Washington DC). Association Palooza V: How Digital Will Transform Your Association (Washington DC).

Association Brain Food Weekly: 10.27.17

Reid All About it

Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Organizer: ASAE Greater Washington / National Capital Community. Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC).

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New Survey Offers a Glimpse at Association Staffing Trends, Challenges

Associations Now

The survey of Washington, DC, area associations—which was conducted at the end of 2016—provides a look at staffing priorities and challenges in the association world. Recruiting and retaining talent is a significant challenge, the report shows. Association leaders are concerned about recruitment and retention strategies because many require new or specialized skill sets for growth,” PNP Staffing Group CEO Gayle Brandel said in a statement.