Mariner Management

JUNE 8, 2021

To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. Drive Chapter Behavior with Targeted Benchmarking (webinar).

Case Study 62

Case Study Project America Tools 62

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Survey 40

Mariner Management

JUNE 30, 2021

Recruit your team. Check out more at Spark Consulting (including her collection of white papers such as Mission Driven Volunteer and Getting to the Good Stuff: Evidence-based Decision Making for Associations which she co-authored with Mariner.). Maddie and I have you covered: Assess where you are now.

Maine 62

Maine Technology Social Media Strategy 62

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation. Propel explains the difference between digital and digitized. CMP credit.

Chicago 195

Chicago Social Media Education Recruiting 195

Associations Now

OCTOBER 8, 2014

A new white paper offers pointers on picking a new membership and donor management system. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. You can access the white paper by signing up with ASI right here.

Social Media 40

Social Media System How To Software 40

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. When you recruit members, you’re inviting them to your organization’s “party.” We still have a long way to go. Presenter: Julius Solaris, founder and editor of EventMB. Tue 12/17 at 12:30 p.m.

Raleigh 259

Raleigh Review Class Education 259

Eric Lanke

JUNE 10, 2013

Our task force will investigate and discuss the issue for a while, and when we feel we’ve learned something, we’ll author a white paper on it, summarizing our findings, which the association can share with the rest of the membership." They would help perform the research for the white paper.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Publications and Media Department.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Membership Recruitment. (4). White Paper.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Associations Now

APRIL 5, 2017

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. A good example might be serving as a content reviewer for a white paper. Examples include volunteering to be part of a task force or pilot-test team.

Member Engagement 99

Member Engagement Committee Review Project 99

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Consideration—Now you can create even more meaningful interactions using member specific content such as white papers, case studies, quizzes and videos.

Marketing 68

Marketing Case Study eBook Social Media 68

Aaron Wolowiec

JULY 18, 2012

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

Member Engagement 100

Member Engagement Content Conference Social Media 100

Associations Now

JULY 24, 2017

Last month Vetted Solutions released a white paper, Diversity and Inclusion: Core Values Among Associations [PDF], that exposes similar challenges in the association community. Not getting your employees’ best ideas is a waste of resources; so is spending time recruiting employees when you don’t have to.

Recruiting 69

Recruiting Recruitment Report Innovation 69

Associations Now

MAY 17, 2017

The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF]. Target member recruitment to underrepresented groups.

Team 68

Team Recruiting Recruitment America 68

Leading Learning

JULY 12, 2021

Recruit your team. For more on how to do all that, download the full white paper for free at [link]. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Identify strategic areas where digital tech could make a difference. Review your legacy systems and processes.

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

JULY 18, 2016

Working from research and interviews of 25 association leaders, West recently wrote “ Creating and Sustaining a Strategic Board ,” a white paper that highlights the values of assisting a board to achieve this goal. He suggests you: Consider your volunteer recruitment process.

Committee 40

Committee Recruiting Recruitment Review 40

Aaron Wolowiec

DECEMBER 13, 2012

Program outlines/white papers. Whether this means recruiting them to serve as presenters, facilitators or curators, or simply featuring their blogs and industry resources within your established community, bring them into the fold. Discussion boards/online communities. Audio/video recordings. Social media feeds/conversations.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

APRIL 9, 2012

Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Virtual

APRIL 2, 2015

A hot list was developed and a cross vendor recruiting plan initiated. Numerous white papers were commissione that focused on the benefits of the platform in real life computing environments. The Board took a hard look at each of the key issues and developed an action plan: 1.

Tools 100

Tools Technology Proposal System 100

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. White Paper. (4).

Recruiting 40

Recruiting Recruitment Marketing Price 40

SCD Group

MARCH 29, 2015

We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.” And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

JUNE 2, 2017

Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. A top concern among executives is their inability to recruit and retain talent.

Raleigh 150

Raleigh Chicago DC Washington 150

Eric Lanke

MARCH 19, 2012

If you followed me when I blogged at The Hourglass Blog , you know that I previously chaired their Innovation Task Force, and was the lead author on the White Paper on Innovation for Associations that the Task Force published. Amy Landis has initiated a fourth Innovation Circle for people interested in member recruitment strategies.

Member Engagement 100

Member Engagement Innovation Proposal Committee 100

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Membership Recruitment. (4). Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

SCD Group

DECEMBER 3, 2012

Separate books, manuals or white papers. So you know how much you can afford to spend to recruit and retain members. Calculating your association’s RPM may be more complex if you have additional programs and services that members buy. For example: Annual dues (including any separate SIG dues). Certification, exams or other.

Revenue 40

Revenue Michigan Certificate Committee 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

Tools 40

Tools Marketing Recruiting Recruitment 40

Experts in Membership Marketing

NOVEMBER 20, 2009

A few months ago MGI published a white paper I wrote entitled "Seven Innovative Ideas to Fight This Recession." The purpose of the paper is to present seven practical ideas that membership leaders are using now to keep this recession from eroding their membership. Here is a brief summary of four of those seven ideas.

Innovation 28

Innovation Alaska Recruiting Recruitment 28

.orgCommunity

JULY 18, 2019

If the sponsoring company produces high-quality information, such as white papers or research reports, you could include this branded content as part of a course curriculum. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53

Revenue Certificate Blended Learning Discount 53

AssociCom

MAY 29, 2012

Whether that is bringing interesting content to the community, helping recruit new members, or moderating conflict in the community, at some point the community will stumble and need some assistance. I certainly hope that is not the case, because it wouldn’t bode well for their longevity.

Social Media 40

Social Media Recruiting Recruitment Content 40

AssociCom

MAY 29, 2012

Whether that is bringing interesting content to the community, helping recruit new members, or moderating conflict in the community, at some point the community will stumble and need some assistance. I certainly hope that is not the case, because it wouldn’t bode well for their longevity.

Social Media 40

Social Media Recruiting Recruitment Content 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). White Paper. (4). Thanks for reading the Membership Marketing Blog this past year and best wishes for a happy, peaceful, and successful New Year. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Associations Now

JUNE 1, 2016

If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg. In a recruitment scenario, that’s hypothetical value for prospects, if they join. Tap into member energy.

Recruiting 40

Recruiting Recruitment Report Course 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Membership Recruitment. (4). White Paper. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. From environmental scans to persona analysis and white papers. But there’s so much going on. Maybe we can do it next year. *. This scenario is more common than most of us want to admit.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. From environmental scans to persona analysis and white papers. But there’s so much going on. Maybe we can do it next year. *. This scenario is more common than most of us want to admit.

Strategy 40

Strategy Analysis Membership Management Leadership 40