Next Steps for Business Development – Association Field Report (May 15, 2020)

Moery Company

Some of you may have suspended your recruitment activity. Membership Recruitment. The time is now to start recruiting them, or in the very near future. Get ready for the best businesses development opportunity you may have this year in the area of membership recruitment, membership retention, and sponsorship. Business Practices association field report covid19 member recruitment membership renewal

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Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?


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2020 Is the Most Important Year for Membership – Association Field Report (October, 9, 2020)

Moery Company

Membership will take on a more holistic approach with onboarding, recruitment, engagement and renewal. The importance is not going away and we’ve got to be diligent about focusing on recruitment, renewal, onboarding, retention. Today, I want to bring some energy to you!

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8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

Many associations , that I speak with , are concern ed about their ability to recruit high-quality webinar speakers, or even forget high quality, recruiting anyone to teach a webinar! Here are some strategies you can consider when recruiting new webinar speakers to set yourself up for the best success rate possible. . H ave your committee members attend industry meetings (which they probably already do) and report back to the group when they see a showstopper. .

Association Field Report (April 24, 2020)

Moery Company

Some of these organizations are recruiting members right now. If you’ve got a great government affairs program you can go recruit new members. The post Association Field Report (April 24, 2020) appeared first on The Moery Company. Business Practices advocacy association field reportHey guys, how are you? Quick observations from a Zoom call that I’ve facilitated with about 15 to 20 association executives, CEOs, and CEOs. Three observations.

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Get a Pulse on Your Organization’s Culture – Association Field Report (September 25, 2020)

Moery Company

You will probably face smaller discretionary budgets as you work on recruiting new members into your organization. Subscribe to our YouTube Channel to be notified when the latest episode of the Association Field Report goes live!

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Industry Hiring Managers: Reach & Recruit Only the Best Candidates

YourMembership Blog

Niche job boards, recruitment advertising and sponsorship solutions make it easier than ever for associations to bring value to their industry and members. Consider: By 2020, 65% of all jobs in the economy will require postsecondary education and training beyond high school, according to a recent report by Georgetown Public Policy Institute. The post Industry Hiring Managers: Reach & Recruit Only the Best Candidates appeared first on YourMembership.

Association Field Report (April 6, 2020)

Moery Company

Hi, it’s JP with another report from the field. I’m actually going to report from the field 90 to 120 days from now. Think about how, when it comes to membership, you may have delayed some recruiting (I hope not) or you may have deferred payments on renewals or you may have not sent renewals out at all. The post Association Field Report (April 6, 2020) appeared first on The Moery Company.

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5 resources for boosting recruitment and retention

Association Success

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. By adopting these three ideas, associations can do the same. 2 membership ideas to steal from this report.

Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

The Importance of Planning Your 2021 Retention Program Now – Association Field Report (June 12, 2020)

Moery Company

The second thing is, I am certain, you’re going to need to amp up your recruitment game. You’ve delivered unprecedented value during this time and you’re going to need to go out and recruit members because a lot of them have smaller budgets. Hope you find this report from the field helpful! The post The Importance of Planning Your 2021 Retention Program Now – Association Field Report (June 12, 2020) appeared first on The Moery Company.

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Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Job boards are maintaining their value even as the recruiting model shifts, noted Human Capital Institute Head of Research Jenna Filipkowski, who spoke to Clutch.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. While this has proven effective on a grassroots basis, it’s not necessarily the most effective membership-recruitment approach at the macro level.

Recruiting Members Face-to-Face

Eric Lanke

This association is not for you , the member reportedly told him. But there was no respectable way for me to refute the prospect's reported experience, so I didn't attempt to. I was on the road again this past week. As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them.

12th Edition of the Membership Marketing Benchmarking Report Now Available

Membership Marketing

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link. The report helps to answer critical questions like: What are the top reasons members join, and why do they lapse?

Study: A Slow Hiring Process Turns Off Gen Z Recruits

Associations Now

Make sure you’re keeping your recruitment technology up with the times. That’s a key recommendation from the talent acquisition software firm Yello, whose latest study finds that recruiting methods of old—long application processes, long waits, and lots of paper—could be turning away potential applicants. The report, more generally, notes that the current job market favors applicants over recruiters, leading job seekers to ask for higher salaries and more perks.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. So if you want to recruit millennials, foster a collaborative environment that lets employees learn and build professional relationships. Best of all, an online community makes it easy for you to demonstrate a collaborative work environment to recruits. Some companies naturally attract millennials.

2018 Member Recruitment Techniques: What's Hot and What's Not


We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know! Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018! As you may well know, marketing trends are changing all the time. So how do you keep up?

Should You Invest in Recruiting Software?

Associations Now

Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. If so, your association might want to consider implementing recruiting software, applications or algorithms that help HR professionals do their jobs more efficiently. According to a recently released Marketresearchpro report , the recruiting software market is set to experience worldwide growth by 2025.

3 Reasons to Use Your Advocacy Efforts for Member Recruitment


In today’s political climate, capitalizing on your organization’s advocacy efforts could be a big win in terms of member recruitment. In fact, Marketing General Incorporated’s 2018 Membership Marketing Benchmarking Report has some interesting results regarding why associations and chambers should consider putting an emphasis on their advocacy efforts: Small Staff Chatter

AARP Gives McDonald’s a Job-Recruiting Lift

Associations Now

The initiative, which will include positions that range from cashier to shift manager, builds on prior efforts by the company to expand its job-recruiting horizons, but it represents the first national campaign put on by McDonald’s. But it’s also something of a sign of the times: The USA Today report notes that by 2024, roughly a quarter of Americans in the workforce will be over the age of 55. The post AARP Gives McDonald’s a Job-Recruiting Lift appeared first on Associations Now

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Now you’re saying, “but Marisa…reporting is the hard part.”). Take Your Marketing Reporting to the Next Level. Be sure to be consistent across all your reporting efforts. If you are reporting at a certain cadence, be consistent. Decide on a Reporting Cadence.

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Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?


What marketing channels does your association use to recruit new members? Marketing General Incorporated asked association professionals that same question in their 2018 Membership Marketing Benchmarking Report , and the top three channels that get the most new members are: Word-of-mouth recommendations. Of those channels, which ones are the most successful?

Participation in the 2021 Membership Marketing Benchmarking Report

Membership Marketing

The opportunity to participate in the 2021 Membership Marketing Benchmarking Report is now available. Your voice helps gain insights about recruiting, engaging, and retaining members during the pandemic. Of course, I will report many of the findings from our research here.

Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report


According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles. The rub comes in their ratings on effectiveness in those areas - all of which generated a gap between importance and effectiveness

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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. Barkan hired an editor to produce a quarterly newsletter; the council partnered with Springer Nature to launch a journal, Graphene Technology , in January; and it surveyed 440 graphene experts and stakeholders for its first Global Graphene Industry Survey and Report this year, as well. Membership recruiting in LinkedIn poses two tricky challenges for associations, Barkan says.

In Recruitment, a Little Recognition Goes a Long Way

Associations Now

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. The more you recognize recruiters, the more everyone else will see member referral as a valued form of engagement. Top recruiters will have built-in networks, which recognition will only strengthen and expand.

Report: Women Underrepresented in Cybersecurity

Associations Now

A new report found women in cybersecurity continually fight obstacles to their career advancement. While women comprise 43 percent of the global workforce, they only fill 11 percent of cybersecurity positions, according to the new 2017 Women in Cybersecurity Report from the Executive Women’s Forum on Information Security, Risk Management and Privacy (EWF) and the Center for Cyber Safety and Education.

Now Hiring: Social Recruitment on the Rise, Study Says

Associations Now

Our results clearly show that it’s no longer a question of whether an organization is recruiting through social media—it’s about how they are leveraging social tools to achieve the biggest benefits. A new report shows that most recruiters are using social networks to find and vet job candidates. And social recruiting offers more than just cost savings for employers. When hiring a new employee, are you using social media as part of your recruitment effort?

Association membership is on the rise

Aaron Wolowiec

recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. Also in the report, associations indicated communicating membership value is the No. I love my Barnes and Noble membership.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Increase Volume (Quantity) of Recruitment Efforts – From my observation, many membership organizations under budget and do not reach deep enough into their markets for potential members. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.

Webinar: Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Our webinar “ Challenges and Hopes: Insights from the Membership Marketing Benchmarking Report ” is now available on YouTube. Over 800 associations shared their experiences and outcomes for the annual Membership Marketing Benchmarking Report.

Thursday Buzz: Recruit the Right Microinfluencer

Associations Now

The bot, called Onliner, steals banking information, reports The Verge. The post Thursday Buzz: Recruit the Right Microinfluencer appeared first on Associations Now Influencer campaigns aren’t just for major brands. Even small associations can get big results by leveraging microinfluencers. Also: Take a look at the tools and processes of modern marketing.

Minnesota Police Chiefs’ Digital Campaign Aims to Boost Recruitment

Associations Now

Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s a problem the Minnesota Chiefs of Police Association’s Wear the Badge campaign aims to reverse. With police officer recruitment becoming an increasingly serious problem throughout Minnesota, the association that serves its chiefs of police is changing up its tactics this week.

Final Look at Lessons Learned During the Onset of the Pandemic – Association Hustle Podcast Episode 237

Moery Company

We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. We saw from the Marketing General membership study that 46% of all trade associations reported an increase in membership overall, 23% said that they were decreasing, and about 30% were flat. In other words, you had 53% of the industry that reported that they were flat or in decline. Membership Recruitment.

New research for associations: Member value driven by offering career advancement opportunities

YourMembership Blog

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. Career Solutions Membership & Marketing Member Engagement Professional Development Career Development Member Recruitment

Proven Tactics to Recruit, Retain and Unleash Millennial Talent


How to Recruit Millennials. Decrease the amount of content (emails, reports, etc.) Guest post by Ryan Jenkins. ————-. By 2025, Millennials will comprise 75% of the global workforce. A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society.

Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

As reported by the Association of Fundraising Professionals (AFP) and Urban Institute’s Center on Nonprofits and Philanthropy 2015 Fundraising Effectiveness Project (FEP), those offsets resulted in that $3.611 billion figure being trimmed to just $173 million in net giving growth. The post Survey: Charitable Groups Losing More Donors Than They Recruit appeared first on Associations Now

You Won’t Believe the ROI on This Member Recruitment Campaign

Associations Now

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Part of that success, which hadn’t become quite clear at that point, was a three-month recruitment campaign on LinkedIn, which, as ICF discovered, is apparently very fertile ground for attracting new members, at least in the coaching profession.

Report: Remote Work Growing in Prominence

Associations Now

A report from FlexJobs finds that while remote work remains a relatively small part of the work economy, it has seen significant growth in the past decade. Employee Workforce ,” a report from the placement firm FlexJobs and Global Workplace Analytics, more workers than ever are embracing the remote way of life —and seeing some major perks from the lifestyle or employment choice. The report lays much of this progress at the feet of evolving technology.