5 Membership Recruitment Tips

Moery Company

As your members begin to reopen, now is the time to evaluate your retention and recruitment plans. Unfortunately, some of your members will not survive the fallout from this pandemic, but don’t let that paralyze you from recruiting new members.

Rethinking Revenue: Your Membership Plan

Spark Consulting

We’ll discuss how we approached membership recruitment, onboarding, engagement, retention, and renewal – the full membership lifecycle – to increase membership. The post Rethinking Revenue: Your Membership Plan appeared first on Spark Consulting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Improve Member Recruitment Now – Association Hustle Episode 288 (8m 26s)

Moery Company

How can state, local, and national affiliations work together to create a killer membership recruitment program? 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Team Culture and Membership Recruitment Incentives – Association Hustle Podcast Episode 252

Moery Company

This week JP Moery explains why it’s important to have a pulse on your organization’s culture followed by three incentives you can use to help recruit new members. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Revenue Diversification for Associations (6:49) – Association Hustle Podcast Episode 260

Moery Company

Tune in to this week’s episode to learn how you can diversify your association’s revenue. 21st century associations must move forward with a little bit of hustle and revenue development at their core. It’s difficult to rely on only event revenue to pull you through.

Reignite Your Membership Recruitment Before It’s Too Late – Association Hustle Podcast Episode 223

Moery Company

The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. How do we reignite membership recruitment in our association?”.

Membership Recruitment Book Release

Membership Marketing

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission.

Employee Recruitment and Retention: 4 Engagement Tips

Web Courseworks Associations

Did you know that 47% of HR professionals have said that retention is the top talent management challenge they face, closely followed by recruitment at 36%? If your own organization doesn’t keep up, your recruitment and retention rates will be impacted.

Membership Recruitment Webinar

Membership Marketing

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission.

Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge – Association Hustle Podcast Episode 236

Moery Company

Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Free Download of Membership Recruitment eBook

Membership Marketing

For the next five days, September 28 to October 2, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Membership RecruitmentHere is an opportunity that I wanted to share with you.

eBook 52

The Seven Biggest Mistakes in Membership Recruitment

Membership Marketing

In most instances, the root of the problem comes down to issues with their membership recruitment program. So, here is the list of the most consistent challenges I find in membership recruitment programs. Membership recruitment requires ongoing and consistent outreach.

Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation. Hank Berkowitz, Editor-in-Chief.

5 ways to boost your association’s revenue in 2021

Nimble AMS

Convenience is key to a great experience and key to your future revenue. Here are 5 ways you can boost your association’s revenue in 2021. Installment payments keep your revenue incoming, while your members have easier options to engage with your association.

Trade Association Challenges and Opportunities with Membership Recruitment

Membership Marketing

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications. Is your association leveraging technology to its fullest potential?

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Membership Hack: Instagram Recruitment

Associations Now

It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We While Instagram impressions may pique new members’ interest, ASID is also using the platform to cross-promote business partnerships and create opportunities for sponsored content —a source of nondues revenue.

Certainty in Uncertain Times

Moery Company

Next year, money will be tighter in any scenario and if I was scenario planning I would expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. Data is king and data equals revenue.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”.

How to Leverage Virtual Events for Membership Growth

Moery Company

New member recruitment is just as important as member retention. Here’s how to leverage what you have available to you – in this current environment – to recruit new members. Membership Development business development membership membership growth membership recruitment virtual events

How To 334

How to Add Sponsorships to Your Association’s Virtual Conferences to Drive More Revenue

Aptify

And, as with in-person conferences, they’re great for driving non-dues revenue. Selling sponsorships and exhibit booths are a key way to drive revenue from your virtual event. Non-Dues Revenue association management virtual conferences

Certainty in Uncertain Times – Association Hustle Podcast Episode 238

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. Data is king and data equals revenue.

Preparing for the Days, Weeks, and Months Ahead

Moery Company

Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Most trade associations are generating somewhere around 60% of their revenue from membership. Membership Recruitment.

Leveraging Current Conditions for Membership and Sponsorship Growth – Association Hustle Podcast Episode 251

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. Today, we’re going to discuss how to leverage what you have available to you in this current environment for new membership and sponsorship recruitment.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Leverage Systems to Grow Non-Dues Revenue .

How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board.

Sync Up Advocacy for Membership Growth – Association Hustle Episode 279 (8m 4s)

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. ASAE claims that in 1953 95% of all the association revenue came from dues to support government relations efforts. Advocacy advocacy membership growth membership recruitment

Daily Buzz: Rethink Your Recruiting Process

Associations Now

To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. Instead of wasting time and money hiring the wrong type of person, your organization should create small tweaks in its recruiting process to ensure you’re attracting people who have the right professional and people skills. It’s not so much if an organization will have a dip in revenue but when.

Important Trends in Virtual Sponsorships, Membership, and Government Relations – Association Hustle Podcast Episode 249

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Focus on Your Career Center in an Uncertain Job Market

Association Adviser

Careers COVID-19 Resources Features Revenue career center job market professional development RecruitmentAssociations and the industries they represent are experiencing workforce disruption at a speed we’ve never seen.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. Rethinking non-dues revenue: from products to partnerships. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.

Final Look at Lessons Learned During the Onset of the Pandemic – Association Hustle Podcast Episode 237

Moery Company

We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Increase Volume (Quantity) of Recruitment Efforts – From my observation, many membership organizations under budget and do not reach deep enough into their markets for potential members. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The new campaign, which launched last weekend and runs through April 3, 2017, features a 30-second TV commercial, in which four iconic Division I college basketball coaches leverage their passion for recruiting new players to help ACS recruit new donors.

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A But, you can also diversify your organization’s revenue streams by adding an online storefront where members can purchase products and services.”. Not all chapters handle member recruitment equally.

Association Membership and Sponsorship Sales – Association Hustle Podcast 264 (8m 20s)

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. How can CEOs Use a Government Relations Framework to Recruit New Members? How can CEOs Use a Government Relations Framework to Recruit New Members?

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) How can 3 out of 5 respondents have no concern about generating non-dues revenue when only 17 percent of them know what their readers’, members’ and advertisers’ needs and expectations are? Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

How to Budget for Membership Recruitment and Renewals

Membership Marketing

But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment. Knowing the lifetime margin a new member will produce then allows you to build a budget based on ROI instead of on what funds are allocated or might be available for membership recruitment. Membership Retention Membership Recruitment Economics Marketing Planning