Association Business Models Have Changed, Forever – Association Field Report (November 13, 2020)

Moery Company

The post Association Business Models Have Changed, Forever – Association Field Report (November 13, 2020) appeared first on The Moery Company. Business Practices association business strategy association field report events membership development strategy thought leadership

Report 282

Diversify Your Product and Service Offerings – Association Field Report (January 15, 2021)

Moery Company

I’m reporting from Tulsa, Oklahoma where the Chili Bowl is kicking off this week. The post Diversify Your Product and Service Offerings – Association Field Report (January 15, 2021) appeared first on The Moery Company. Association Business Strategy Business Development Business Practices #businessdevelopment association association field report associations diversify productsWelcome to observations from the field.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Associations Behaving Like Businesses – Association Field Report (October 23, 2020)

Moery Company

The post Associations Behaving Like Businesses – Association Field Report (October 23, 2020) appeared first on The Moery Company. Association Business Strategy association field report business consulting

Report 195

Discipline Is a Key to Success – Association Field Report (October 2, 2020)

Moery Company

Subscribe to our YouTube Channel to be notified when the latest episode of the Association Field Report goes live! Make action a strategy. I’ve gained a lot of insight, information, and ideas from podcasts. I listen to them almost every morning.

Report 280

Digital and In-Person Events in 2021 – Association Field Report (January 22, 2021)

Moery Company

The post Digital and In-Person Events in 2021 – Association Field Report (January 22, 2021) appeared first on The Moery Company. Association Business Strategy Business Practices Events #assnchat association associations covid-19vaccine events fieldreport Vaccine

Report 213

It’s Time to Prepare Your Sponsorship Prospectus for 2021 – Association Field Report (October 16, 2020)

Moery Company

We just rolled a new program out for one of our clients and this strategy works for us over and over again. The post It’s Time to Prepare Your Sponsorship Prospectus for 2021 – Association Field Report (October 16, 2020) appeared first on The Moery Company.

Report 260

Short- and Long-Term Strategies for Moving Forward

Moery Company

If you’re not already doing so, make sure you subscribe to our YouTube Channel to be the first to know when we post our Association Field Report videos that cover up-to-the-minute observations from what is happening in the association world. The post Short- and Long-Term Strategies for Moving Forward appeared first on The Moery Company. Business Practices association strategy coronavirus covid19 strategy

3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Get tips from the 2020 Membership Marketing Benchmark Report.

July Update: New Membership Report is Finally Here

Wild Apricot

While it's impossible to predict the future, we can still prepare for what's to come with a solid strategy and plan. This month, we’ve announced the new membership report feature along with other resources to help your organization remain sustainable

Report 227

Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew

Higher Logic

The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership.

Community management is about strategy

Aaron Wolowiec

But there’s still some confusion about best practices and culture, according to a new report by The Community Roundtable and Higher Logic. “In The Higher Logic report contains data from 339 community programs from a range of industries. The first takeaway: strategy. Strategy is based upon a shared understanding of value. In addition, the report found those who could measure that value to determine ROI performed best.

Community management is about strategy

Aaron Wolowiec

But there’s still some confusion about best practices and culture, according to a new report by The Community Roundtable and Higher Logic. “In The Higher Logic report contains data from 339 community programs from a range of industries. The first takeaway: strategy. Strategy is based upon a shared understanding of value. In addition, the report found those who could measure that value to determine ROI performed best.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. For your organization to remain relevant, strategies and planning must be based on what bold actions your Association can take to influence the external environment where members conduct business. Members Hire Bold Strategies.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Learn more using reporting features. Whether your association has set up an online store, wants to make paying membership dues easier, or both, you’ll want to look for an AMS with eCommerce and financial reporting capabilities or one that can integrate with an eCommerce tool. Learn more using reporting features.

System 164

2017 Member Engagement Strategy

Potomac Core

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. 2017 Member Engagement Strategy.

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

5 key takeaways from association learning and technology report.

YourMembership Blog

As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations, strategies and execution. Community Brands recently sponsored a report. The post 5 key takeaways from association learning and technology report. I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily.

New report: Association marketing has a ways to go

Aaron Wolowiec

Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015. As you will see in this year’s report, we’re making progress, but there is a lot more work to do before we can bridge the gap between corporations and associations.”.

Report 160

11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? Instead, we’ve compiled the best components of the successful strategies we’ve seen at numerous companies and membership organizations.

Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. According to the report, 30 percent of associations have 5 percent or fewer international members and conference attendees.

Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. According to the report, 30 percent of associations have 5 percent or fewer international members and conference attendees.

3 Engagement Strategies Drive Growth

Potomac Core

What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. The strategies have Key Performance Indicators and they are reported through a Scorecard in the Aluminum Association’s Annual Report. This is another example of how 3 Engagement Strategies Drive Growth.

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. Companies use IDC services and reports to help them make technology purchasing decisions. Check out IDC’s report summary of Higher Logic here.

Report 213

4 things you can learn from WaPo’s TikTok strategy

Association Success

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. An international study reports that “ 65% of Gen Z goes to the Internet for access to entertainment.”

2 membership ideas to steal from this report

Association Success

Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated ’s latest Membership Marketing Benchmarking Report. .

Report: Transparency, Trends Creating Big Shifts in Donor Strategies

Associations Now

A new report from Fidelity Charitable finds that donors are closely watching modern philanthropic trends and putting their trust behind more transparent organizations. That’s a key point highlighted in a new report from Fidelity Charitable , which notes that 41 percent of donors who responded to the survey specifically said they’d changed their giving because they were more aware of nonprofit effectiveness.

The Meetings Report: Five game-changing tactics redefining education strategy and success

Aaron Wolowiec

In a nutshell, The Meetings Report strives to describe the state of the Michigan association meetings industry. Alex Kontras , a data manager for the City of Grand Rapids, and I were delighted to author this report. In fact, when applied to any association’s annual education strategy, these simple but effective tactics can substantively redefine how success is measured. And the report is equally valuable to suppliers. The Meetings Report Seminar.

The Reporting Trick that Makes Association Data More Useful

Higher Logic

If all your association’s data and reports focus on the big picture or individuals, then you’re not able to see how well chapters, committees, and other groups are performing. Once you have data on each of your groups, you can use that to inform your association’s strategy so that every group gets the resources and support they need most. According to a recent report on non-dues revenue , events are one of the most common ways that associations bring in extra income.

Report 173

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA).

Report 139

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Now you’re saying, “but Marisa…reporting is the hard part.”). Take Your Marketing Reporting to the Next Level. Be sure to be consistent across all your reporting efforts. If you are reporting at a certain cadence, be consistent. Decide on a Reporting Cadence.

Report 176

Report: Cybersecurity Strategy Moving From Prevention to Detection

Associations Now

Cybersecurity spending is on the rise, but it’s being driven by detection and response over prevention, according to a new Gartner research report. The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. The post Report: Cybersecurity Strategy Moving From Prevention to Detection appeared first on Associations Now

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Use a common reporting tool so that everyone has access to a common set of metrics. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. Changing your strategy can be hard, especially when you consider letting go of programs or software that your organization is attached to.

New Report: #AI4Giving – Unlocking Generosity with Artificial Intelligence

Beth Kanter

We look forward to upcoming events that dive further into our report’s findings and exploring ways that nonprofits can benefit from AI to increase and deepen support for their efforts. Please sign up to download the report and share it with others.

Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.

10 Proven Member Engagement Strategies for Associations

GrowthZone

Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. In this installment of our association blog series on member engagement, we explore the specific focus and strategies used by organizations with strong member engagement rates. Utilizing everything from data analysis to updated new-member onboarding plans, these associations are dialed in on what is and isn’t working in their engagement strategy.

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy.

Leading During a Pandemic: Setting Strategy, Virtually

Associations Now

Aplebaum shared a few of his insights about the experience on LinkedIn, and I wanted to hear more about what worked during the event and what challenges strategy sessions still face. Kill oral subcommittee report-outs. In a virtual environment those reports can feel like sitting through the most tedious, slow-moving art film you can imagine. “Do Do you really want every group reporting out for five minutes?

Three Top Takeaways from the 2017 State of Community Management Report

Higher Logic

Many people in the community industry look forward to the findings in The Community Roundtable’s annual State of Community Management (SOCM) report, which helps guide their community efforts, ensures they keep up on the latest trends and keeps them competitive in the marketplace. It’s hard to succeed without strategy. Anyone in the trenches probably knows this already, but the results of the SOCM found that 94 percent of mature communities have an approved strategy.

Report 202

Boost Your Networking Strategy at Events

Associations Now

A new report looked at how people behave and communicate when they network, and then offered up tips to attendees about how do to it more effectively and to event organizers about how to create better environments for it. While I’ll leave it to you to read the full report, here a few takeaways that struck me as good reminders. The post Boost Your Networking Strategy at Events appeared first on Associations Now

New Member Engagement Study Report

Smooth The Path

Who should read this research report? What will you learn from this research report? The 3 strategies for successful new member engagement plans. What can you do with the results of this research report? The post New Member Engagement Study Report appeared first on Smooth The Path. Association Strategy Member Engagement Member Experience Home - Featured member engagement member retention new member engagement onboarding orientation renewals welcoming