Expert insights. Personalized for you.
Tune in to this week’s episode to learn how you can diversify your association’s revenue. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. MORE
By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times. MORE
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Association revenues have grown by 25% in the last year and a half. NWPCA has experienced 60% revenue growth over the last three years. 3 Association Growth Strategies. Sluggish global growth and U.S. MORE
The pandemic has exposed how risky it is to rely upon an annual event for a major portion of your non-dues revenue. Revamp and improve your sponsorship and non-dues revenue strategy with these tips MORE
Align site sponsorship opportunities with this strategy. Kyle Sexton is the founder of ChamberThink Strategies and publisher of Chamber Today , done-for-you content for chambers and economic development organizations. Technology Revenue Solutions websites revenue MORE
Claim your free copy of JP Moery’s book, Association Hustle: Top Strategies for Association Growth! These include: • Forward-thinking growth strategies for membership. I’m thrilled to share some personal experiences, which may help them grow revenue. MORE
this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. This SaaS metric focuses solely on existing customers and does not factor in any new customer revenue. 4 Growth Strategies to Help You Achieve Negative Churn. MORE
Why Community Should Be Part of Software Companies’ 2019 Strategy. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue. The Time is Now: Is Community Part of Your 2019 Strategy? MORE
Breezio CEO, Ben Muscolino, was a featured speaker in Association Trends webinar program focusing on the topic of leveraging online communities to grow membership and non-dues revenue. Non-Dues Revenue Webinar Series MORE
The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value. Below, they share strategies for sustainability in the face of competition. Creating a comprehensive strategy for your organization is critical. MORE
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Tie community activity to an individual or an organization’s larger profile to make the information more useful, and plan future strategies accordingly. MORE
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Education and learning can be big drivers of association non-dues revenue. License content or revenue share content with partner associations and educational institutions. MORE
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. Annual revenue up. Fee for Service revenue up. MORE
Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting. MORE
As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. Once your content strategy has a sustainable workflow, the possibilities are truly endless. . MORE
If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio). MORE
Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue , association pros can learn about what is and isn’t working for other member-based organizations. While you’re at it, offer enhancements like featured listings to grow revenue while selling valuable ad space. MORE
Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. They’re missing opportunities to serve their membership better and increase dues and non-dues revenue while doing so. And relevance is what ultimately drives more dues and non-dues revenue as my colleagues explain elsewhere in today’s issue. Alex DeBarr. MORE
The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities. MORE
Convenience is key to a great experience and key to your future revenue. Here are 5 ways you can boost your association’s revenue in 2021. Installment payments keep your revenue incoming, while your members have easier options to engage with your association. MORE
Your non-dues revenue strategy should be ever-evolving. Celebrate the season and raise a little extra money for your association or chamber of commerce with one (or more) of these fall fundraising ideas: Small Staff Chatter non-dues revenue managing-your-organizationAnd with fall right around the corner, what better time to try a few new tactics? MORE
Doing so created a new source of nondues revenue for the association. In so doing, the organization also developed a rich stream of nondues revenue, according to VP of Learning Amanda Beckner. You have to work with the experts who are going to be teaching this on different strategies for making it a little more student-centered, so they’re comfortable and don’t just start reading slides,” Beckner said. MORE
Every week I speak with associations about non-dues revenue opportunities. Are ready for a conversation about how to transform your non-dues revenue program? Association Business Strategy Business Practices Consulting Sponsorships MORE
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. They’re a great way to engage your members and keep non-dues revenue flowing. MORE
Within the past year, there has been a heightened need for community management and a shift in strategy because of increased virtual engagement. digital strategy. non-dues revenue MORE
They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts. They’re also likely to be in your top revenue category for membership. They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts. MORE
Most importantly, prioritize deals by revenue and then think about steps the prospect needs to make. Advocacy Association Business Strategy Business Development #assnchat association associations biz dev business development revenue thought leadership MORE
But then, too, the strategy gets repeated until staff burn out, get demotivated from unrealistic goals, or worst of all become significantly disengaged. After all, why would staff in a publishing department need or want to know about strategies and tactics being executed in business development, education, membership, marketing, and government affairs? When we talk about and plan for non-dues revenue opportunities, we think in terms of programs, products and services. MORE
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam. MORE
Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy. Strategy inspires; strategy keeps your staff focused on the end goal as something more than just numbers. MORE
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue MORE
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. MORE
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Uncategorized Associations Revenue Growth MORE
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. The holidays can be a hectic time of year for anyone. MORE
In his book, Team of Teams, General Stanley McChrystal writes about the need for constant adaptation and resiliency. Like other contemporary management thought-leaders, he argues (from experience) that traditional hierarchy, top-down, command-and-control structures are rapidly gaining obsolescence. I agree. But it's hard to let go of control. I've watched associations manage from the top-down via extreme goal setting, hoping that the goal recipients "rise to the occasion." Sometimes they do MORE
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. There was a great planning article posted in ASAE several years ago – and still very fitting today – that spoke to the business planning involved in creating non-dues revenue programs. MORE
So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory. MORE
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. The holidays can be a hectic time of year for anyone. MORE
Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)? MORE
Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue. MORE
Higher Logic
OCTOBER 14, 2020
The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities.
Membersuite
AUGUST 24, 2020
The pandemic has exposed how risky it is to rely upon an annual event for a major portion of your non-dues revenue. Revamp and improve your sponsorship and non-dues revenue strategy with these tips
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Moery Company
NOVEMBER 25, 2020
Tune in to this week’s episode to learn how you can diversify your association’s revenue. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape.
Blue Sky eLearn
APRIL 20, 2020
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam.
With conferences being canceled due to COVID-19, associations need to be nimble by implementing alternative strategies and tactics that can continue to bring value to their members, keep sponsors/exhibitors, generate revenues for the Association.
YourMembership Blog
APRIL 17, 2012
Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy. Strategy inspires; strategy keeps your staff focused on the end goal as something more than just numbers.
GrowthZone
MARCH 23, 2021
Align site sponsorship opportunities with this strategy. Kyle Sexton is the founder of ChamberThink Strategies and publisher of Chamber Today , done-for-you content for chambers and economic development organizations. Technology Revenue Solutions websites revenue
Moery Company
NOVEMBER 3, 2020
Claim your free copy of JP Moery’s book, Association Hustle: Top Strategies for Association Growth! These include: • Forward-thinking growth strategies for membership. I’m thrilled to share some personal experiences, which may help them grow revenue.
Moery Company
JANUARY 8, 2020
Every week I speak with associations about non-dues revenue opportunities. Are ready for a conversation about how to transform your non-dues revenue program? Association Business Strategy Business Practices Consulting Sponsorships
MembersClicks
SEPTEMBER 19, 2019
Your non-dues revenue strategy should be ever-evolving. Celebrate the season and raise a little extra money for your association or chamber of commerce with one (or more) of these fall fundraising ideas: Small Staff Chatter non-dues revenue managing-your-organizationAnd with fall right around the corner, what better time to try a few new tactics?
Higher Logic
JULY 10, 2019
this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. This SaaS metric focuses solely on existing customers and does not factor in any new customer revenue. 4 Growth Strategies to Help You Achieve Negative Churn.
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Moery Company
AUGUST 20, 2020
So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory.
Blue Sky eLearn
MAY 13, 2019
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Education and learning can be big drivers of association non-dues revenue. License content or revenue share content with partner associations and educational institutions.
Blue Sky eLearn
OCTOBER 30, 2018
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. The holidays can be a hectic time of year for anyone.
Revverberations
SEPTEMBER 16, 2015
In his book, Team of Teams, General Stanley McChrystal writes about the need for constant adaptation and resiliency. Like other contemporary management thought-leaders, he argues (from experience) that traditional hierarchy, top-down, command-and-control structures are rapidly gaining obsolescence. I agree. But it's hard to let go of control. I've watched associations manage from the top-down via extreme goal setting, hoping that the goal recipients "rise to the occasion." Sometimes they do
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).
Blue Sky eLearn
OCTOBER 30, 2018
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. The holidays can be a hectic time of year for anyone.
Associations Now
OCTOBER 3, 2018
Doing so created a new source of nondues revenue for the association. In so doing, the organization also developed a rich stream of nondues revenue, according to VP of Learning Amanda Beckner. You have to work with the experts who are going to be teaching this on different strategies for making it a little more student-centered, so they’re comfortable and don’t just start reading slides,” Beckner said.
Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. They’re a great way to engage your members and keep non-dues revenue flowing.
Moery Company
JANUARY 28, 2020
They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts. They’re also likely to be in your top revenue category for membership. They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts.
Association Success
OCTOBER 4, 2018
The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value. Below, they share strategies for sustainability in the face of competition. Creating a comprehensive strategy for your organization is critical.
Breezio
FEBRUARY 3, 2021
Breezio CEO, Ben Muscolino, was a featured speaker in Association Trends webinar program focusing on the topic of leveraging online communities to grow membership and non-dues revenue. Non-Dues Revenue Webinar Series
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. Read more: 4 Steps to Create Your Omnichannel Engagement Strategy.
Revverberations
SEPTEMBER 16, 2015
But then, too, the strategy gets repeated until staff burn out, get demotivated from unrealistic goals, or worst of all become significantly disengaged. After all, why would staff in a publishing department need or want to know about strategies and tactics being executed in business development, education, membership, marketing, and government affairs? When we talk about and plan for non-dues revenue opportunities, we think in terms of programs, products and services.
Blue Sky eLearn
JUNE 15, 2020
By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times.
ReviewAMS
APRIL 6, 2021
Within the past year, there has been a heightened need for community management and a shift in strategy because of increased virtual engagement. digital strategy. non-dues revenue
Nimble AMS
DECEMBER 21, 2020
Convenience is key to a great experience and key to your future revenue. Here are 5 ways you can boost your association’s revenue in 2021. Installment payments keep your revenue incoming, while your members have easier options to engage with your association.
Potomac Core
OCTOBER 4, 2016
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Association revenues have grown by 25% in the last year and a half. NWPCA has experienced 60% revenue growth over the last three years. 3 Association Growth Strategies. Sluggish global growth and U.S.
Association Adviser
APRIL 15, 2014
Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)?
Higher Logic
OCTOBER 17, 2019
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Tie community activity to an individual or an organization’s larger profile to make the information more useful, and plan future strategies accordingly.
YourMembership Blog
MARCH 20, 2012
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. There was a great planning article posted in ASAE several years ago – and still very fitting today – that spoke to the business planning involved in creating non-dues revenue programs.
GrowthZone
MARCH 7, 2019
Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue , association pros can learn about what is and isn’t working for other member-based organizations. While you’re at it, offer enhancements like featured listings to grow revenue while selling valuable ad space.
Association Adviser
APRIL 16, 2013
Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. They’re missing opportunities to serve their membership better and increase dues and non-dues revenue while doing so. And relevance is what ultimately drives more dues and non-dues revenue as my colleagues explain elsewhere in today’s issue. Alex DeBarr.
Potomac Core
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. Annual revenue up. Fee for Service revenue up.
Moery Company
MARCH 21, 2021
Most importantly, prioritize deals by revenue and then think about steps the prospect needs to make. Advocacy Association Business Strategy Business Development #assnchat association associations biz dev business development revenue thought leadership
Higher Logic
DECEMBER 20, 2018
Why Community Should Be Part of Software Companies’ 2019 Strategy. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue. The Time is Now: Is Community Part of Your 2019 Strategy?
Association Adviser
APRIL 16, 2013
Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.
Association Adviser
OCTOBER 25, 2017
Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.
Association Success
NOVEMBER 16, 2020
As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. Once your content strategy has a sustainable workflow, the possibilities are truly endless. .
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue
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