Change Your Mindset About Non Dues Revenue – Association Field Report (July 16, 2021)

Moery Company

I’m preparing to give a speech in California and it’s going to be about non dues revenue. It’s that old mindset I want to challenge because non dues revenue may be looking a lot more like membership revenue.

More Non-Dues Revenue Please: Using RSS to Populate Newsletters

Higher Logic

The post More Non-Dues Revenue Please: Using RSS to Populate Newsletters appeared first on Higher Logic. But newsletters also serve as an important source of non-dues revenue. The post More Non-Dues Revenue Please: Using RSS to Populate Newsletters appeared first on Higher Logic.

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Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy

Higher Logic

The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities.

It's Time to Revamp Your Sponsorship & Non-Dues Revenue Strategies

Membersuite

The pandemic has exposed how risky it is to rely upon an annual event for a major portion of your non-dues revenue. Revamp and improve your sponsorship and non-dues revenue strategy with these tips

Smart Tactics to Keep Members and Sponsors Engaged During Challenging Times

With conferences being canceled due to COVID-19, associations need to be nimble by implementing alternative strategies and tactics that can continue to bring value to their members, keep sponsors/exhibitors, generate revenues for the Association.

Revenue Diversification for Associations (6:49) – Association Hustle Podcast Episode 260

Moery Company

Tune in to this week’s episode to learn how you can diversify your association’s revenue. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape.

5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam.

Revenue Numbers Aren't Strategy

YourMembership Blog

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy. Strategy inspires; strategy keeps your staff focused on the end goal as something more than just numbers.

3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Uncategorized Associations Revenue Growth

Risk, Revenue Recognition and Recovery

Velvet Chainsaw

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo.

Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Education and learning can be big drivers of association non-dues revenue. License content or revenue share content with partner associations and educational institutions.

Advice for Associations to Succeed in 2020 – Finding the Best Non-Dues Revenue Mix for Your Association

Moery Company

Every week I speak with associations about non-dues revenue opportunities. Are ready for a conversation about how to transform your non-dues revenue program? Association Business Strategy Business Practices Consulting Sponsorships

Incorporating Fall Into Your Non-Dues Revenue Strategy: 4 Ideas

MembersClicks

Your non-dues revenue strategy should be ever-evolving. Celebrate the season and raise a little extra money for your association or chamber of commerce with one (or more) of these fall fundraising ideas: Small Staff Chatter non-dues revenue managing-your-organizationAnd with fall right around the corner, what better time to try a few new tactics?

Complimentary Copy of Association Hustle: Top Strategies for Association Growth

Moery Company

Claim your free copy of JP Moery’s book, Association Hustle: Top Strategies for Association Growth! These include: • Forward-thinking growth strategies for membership. I’m thrilled to share some personal experiences, which may help them grow revenue.

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. This SaaS metric focuses solely on existing customers and does not factor in any new customer revenue. 4 Growth Strategies to Help You Achieve Negative Churn.

How to Craft Your Winning Member Engagement Strategy

Higher Logic

The post How to Craft Your Winning Member Engagement Strategy appeared first on Higher Logic. The post How to Craft Your Winning Member Engagement Strategy appeared first on Higher Logic.

Building a Virtual Sponsorship Program, Part 1: Strategy

Moery Company

So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory.

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. The holidays can be a hectic time of year for anyone.

Is Your Non-Dues Revenue Strategy Old-Fashioned?

Revverberations

In his book, Team of Teams, General Stanley McChrystal writes about the need for constant adaptation and resiliency. Like other contemporary management thought-leaders, he argues (from experience) that traditional hierarchy, top-down, command-and-control structures are rapidly gaining obsolescence. I agree. But it's hard to let go of control. I've watched associations manage from the top-down via extreme goal setting, hoping that the goal recipients "rise to the occasion." Sometimes they do

3 Tips to Generate Sponsor Revenue on Your Association Website

GrowthZone

Align site sponsorship opportunities with this strategy. Kyle Sexton is the founder of ChamberThink Strategies and publisher of Chamber Today , done-for-you content for chambers and economic development organizations. Technology Revenue Solutions websites revenue

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. They’re a great way to engage your members and keep non-dues revenue flowing.

How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. The holidays can be a hectic time of year for anyone.

A Publishing Strategy Makes Content Magic

.orgSource

Generate revenue, increase recognition, and build reputation? A publishing strategy that unifies mission and messaging to deliver the information […]. The post A Publishing Strategy Makes Content Magic appeared first on.orgSource.

Create a Revenue-Generating Licensing Strategy

Associations Now

Doing so created a new source of nondues revenue for the association. In so doing, the organization also developed a rich stream of nondues revenue, according to VP of Learning Amanda Beckner. You have to work with the experts who are going to be teaching this on different strategies for making it a little more student-centered, so they’re comfortable and don’t just start reading slides,” Beckner said.

Information + Integrations = Power for Associations. Here’s Why.

Higher Logic

Uncategorized Associations Community Strategy Communications Strategy Revenue GrowthThe post Information + Integrations = Power for Associations. Here’s Why. appeared first on Higher Logic.

Breezio CEO on Leveraging Community to Grow Non-Dues Revenue

Breezio

Breezio CEO, Ben Muscolino, was a featured speaker in Association Trends webinar program focusing on the topic of leveraging online communities to grow membership and non-dues revenue. Non-Dues Revenue Webinar Series

PODCAST | Association Hustle Podcast – Episode 217: Key Account Strategy

Moery Company

They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts. They’re also likely to be in your top revenue category for membership. They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts.

Grow Your Non-Dues Revenue in Times of Crisis and Beyond

Aaron Wolowiec

Non-dues revenue is a driving force for your association. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy. Here are a few ways your association can re-examine and refresh your non-dues revenue-earning channels

Developing a Non-Dues Revenue Strategy for Sustainability

Association Success

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value. Below, they share strategies for sustainability in the face of competition. Creating a comprehensive strategy for your organization is critical.

Is Your Non-Dues Revenue Strategy Old-Fashioned?

Revverberations

But then, too, the strategy gets repeated until staff burn out, get demotivated from unrealistic goals, or worst of all become significantly disengaged. After all, why would staff in a publishing department need or want to know about strategies and tactics being executed in business development, education, membership, marketing, and government affairs? When we talk about and plan for non-dues revenue opportunities, we think in terms of programs, products and services.

3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Association revenues have grown by 25% in the last year and a half. NWPCA has experienced 60% revenue growth over the last three years. 3 Association Growth Strategies. Sluggish global growth and U.S.

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)?

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. There was a great planning article posted in ASAE several years ago – and still very fitting today – that spoke to the business planning involved in creating non-dues revenue programs.

Will Use-It-or-Lose-It Budgeting Negatively Impact Expo and Sponsor Revenue?

Velvet Chainsaw

Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Use-it-or-lose-it budgeting is alive and well in many corporations and is a real threat to near-term show revenue. Three Strategies for Protecting Expo and Sponsor Revenue.

2017 Member Engagement Strategy

Potomac Core

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. Annual revenue up. Fee for Service revenue up.

From Relevance to Revenue

Association Adviser

Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. They’re missing opportunities to serve their membership better and increase dues and non-dues revenue while doing so. And relevance is what ultimately drives more dues and non-dues revenue as my colleagues explain elsewhere in today’s issue. Alex DeBarr.

2 Easy Ways to Increase Association Non-Dues Revenue

GrowthZone

Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue , association pros can learn about what is and isn’t working for other member-based organizations. While you’re at it, offer enhancements like featured listings to grow revenue while selling valuable ad space.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. Read more: 4 Steps to Create Your Omnichannel Engagement Strategy.