Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy

Higher Logic

The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities.

It's Time to Revamp Your Sponsorship & Non-Dues Revenue Strategies

Membersuite

The pandemic has exposed how risky it is to rely upon an annual event for a major portion of your non-dues revenue. Revamp and improve your sponsorship and non-dues revenue strategy with these tips

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . By charging people to access the library of content, you’ll also be increasing your revenue steam.

Revenue Numbers Aren't Strategy

YourMembership Blog

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy. Strategy inspires; strategy keeps your staff focused on the end goal as something more than just numbers.

Incorporating Fall Into Your Non-Dues Revenue Strategy: 4 Ideas

MembersClicks

Your non-dues revenue strategy should be ever-evolving. Celebrate the season and raise a little extra money for your association or chamber of commerce with one (or more) of these fall fundraising ideas: Small Staff Chatter non-dues revenue managing-your-organizationAnd with fall right around the corner, what better time to try a few new tactics?

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. This SaaS metric focuses solely on existing customers and does not factor in any new customer revenue. 4 Growth Strategies to Help You Achieve Negative Churn.

Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Education and learning can be big drivers of association non-dues revenue. License content or revenue share content with partner associations and educational institutions.

Advice for Associations to Succeed in 2020 – Finding the Best Non-Dues Revenue Mix for Your Association

Moery Company

Every week I speak with associations about non-dues revenue opportunities. Are ready for a conversation about how to transform your non-dues revenue program? The post Advice for Associations to Succeed in 2020 – Finding the Best Non-Dues Revenue Mix for Your Association appeared first on The Moery Company. Association Business Strategy Business Practices Consulting Sponsorships

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. The holidays can be a hectic time of year for anyone.

Is Your Non-Dues Revenue Strategy Old-Fashioned?

Revverberations

In his book, Team of Teams, General Stanley McChrystal writes about the need for constant adaptation and resiliency. Like other contemporary management thought-leaders, he argues (from experience) that traditional hierarchy, top-down, command-and-control structures are rapidly gaining obsolescence. I agree. But it's hard to let go of control. I've watched associations manage from the top-down via extreme goal setting, hoping that the goal recipients "rise to the occasion." Sometimes they do

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. The holidays can be a hectic time of year for anyone.

Create a Revenue-Generating Licensing Strategy

Associations Now

Doing so created a new source of nondues revenue for the association. In so doing, the organization also developed a rich stream of nondues revenue, according to VP of Learning Amanda Beckner. You have to work with the experts who are going to be teaching this on different strategies for making it a little more student-centered, so they’re comfortable and don’t just start reading slides,” Beckner said.

How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. They’re a great way to engage your members and keep non-dues revenue flowing.

Developing a Non-Dues Revenue Strategy for Sustainability

Association Success

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value. Below, they share strategies for sustainability in the face of competition. Creating a comprehensive strategy for your organization is critical.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. Read more: 4 Steps to Create Your Omnichannel Engagement Strategy.

4 key strategies to build a learning culture remotely

Association Success

During the workshop, Dr. Whitaker will not only share these four strategies, but she will also teach us tips to implement them as well as how to identify and overcome the three challenges every organization faces with remote learning. . Engage People Invigorate Revenue

Is Your Non-Dues Revenue Strategy Old-Fashioned?

Revverberations

But then, too, the strategy gets repeated until staff burn out, get demotivated from unrealistic goals, or worst of all become significantly disengaged. After all, why would staff in a publishing department need or want to know about strategies and tactics being executed in business development, education, membership, marketing, and government affairs? When we talk about and plan for non-dues revenue opportunities, we think in terms of programs, products and services.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Tie community activity to an individual or an organization’s larger profile to make the information more useful, and plan future strategies accordingly.

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)?

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. It is possible in this crisis to continue to drive non-dues revenue while communicating effectively with your members, industry stakeholders, and advertisers and sponsors. The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Blue Sky eLearn.

4 trends to adopt for an effective membership strategy

Association Success

As businesses switch their focus from o wnership to access, o ne-time to recurring payments, t ransactions to relationships and o ne-way communication to ongoing feedback, t hese four key trends should inform any effective membership strategy. . Engage People Invigorate Revenue

PODCAST | Association Hustle Podcast – Episode 217: Key Account Strategy

Moery Company

They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts. They’re also likely to be in your top revenue category for membership. They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts. They’re also likely to be in your top revenue category for membership. They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. There was a great planning article posted in ASAE several years ago – and still very fitting today – that spoke to the business planning involved in creating non-dues revenue programs.

3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Association revenues have grown by 25% in the last year and a half. NWPCA has experienced 60% revenue growth over the last three years. 3 Association Growth Strategies. Sluggish global growth and U.S.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue. The Time is Now: Is Community Part of Your 2019 Strategy?

From Relevance to Revenue

Association Adviser

Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. They’re missing opportunities to serve their membership better and increase dues and non-dues revenue while doing so. And relevance is what ultimately drives more dues and non-dues revenue as my colleagues explain elsewhere in today’s issue. Alex DeBarr.

These 4 questions can help frame your association’s content production strategy

Association Success

But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Establishing an effective content strategy doesn’t have to be hard. Engage People Invigorate Revenue

Struggling to manage change? These 4 strategies can help your association adapt and evolve

Association Success

To survive and thrive, associations need to have change management strategies they can count on. . These 4 strategies can help your association adapt and evolve appeared first on AssociationSuccess.org. Engage People Invigorate RevenueChange is an unavoidable part of life. .

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.

Need More Non-Dues Revenue?

Association Adviser

Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.

5 Effective Tips To Keep Your Email Subscribers Engaged

Higher Logic

Uncategorized Associations Communications Strategy Retention Revenue GrowthThe post 5 Effective Tips To Keep Your Email Subscribers Engaged appeared first on Higher Logic. Effective email communication is the key to keeping your email subscribers engaged and invested.

Tips 214

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue

2017 Member Engagement Strategy

Potomac Core

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. Annual revenue up. Fee for Service revenue up.

2 Easy Ways to Increase Association Non-Dues Revenue

GrowthZone

Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue , association pros can learn about what is and isn’t working for other member-based organizations. While you’re at it, offer enhancements like featured listings to grow revenue while selling valuable ad space.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automated communications keep all of your members in the loop and save your team time (and increase event revenue !) When you keep your members’ data organized and can incorporate it into your communication strategies and reporting, you’ll be able to provide them with the personalized opportunities they’re looking for.

System 167

Creating a Non-Dues Revenue Strategy: 3 Questions to Ask Yourself

MembersClicks

Non-dues revenue is something ALL associations try to produce. But how they go about producing that non-dues revenue, well, it varies. So how can you create a non-dues revenue strategy that’s going to work well for your association? What works well for some associations may not work well for others. When drafting a plan, consider the following questions: association management membership management Association Views

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association.

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Useful strategies for job searching and career development . Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center. Leverage Systems to Grow Non-Dues Revenue .