How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.

4 Ways to Increase Non-Dues Revenue

Web Courseworks Associations

Or do you need assistance generating non-dues revenue from your education offerings? Know who you have on your team and what their capabilities are. The post 4 Ways to Increase Non-Dues Revenue appeared first on Web Courseworks.

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Successful Sales Series: Building Your Sales Team

Association Adviser

Your sales team should learn, love and master the sales process of prospecting, overcoming objections, closing sales, and delighting customers. The post Successful Sales Series: Building Your Sales Team appeared first on Association Adviser. Features Revenue non-dues revenue sales

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Meet the Team: Patty Leeman – Chief Analyst

Moery Company

I have a passion for helping associations strengthen their organization by finding new streams of revenue and maximizing what they do. The post Meet the Team: Patty Leeman – Chief Analyst appeared first on The Moery Company.

Team 103

How to Give Your Customer Success Team Superpowers

Higher Logic

Is your customer success team burnt out? With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. But who benefits most from this data but your customer success team?

Team 169

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Software companies are now more focused than ever on building long-term customer relationships, which is why they continue to invest in customer-centric teams that advance the relationship beyond a customer’s initial purchase period. How does each one of these drive more revenue?

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue.

Meet the Team: Mike Thomas – Senior Vice President of Sales

Moery Company

I started out as the Sales Manager for our team that sells memberships and sponsorships for all of our great trade associations. So, if you’re looking for a dues review, a sponsorship review, or any number of revenue related services, I would love to hear from you !

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Is Your Non-Dues Revenue Strategy Old-Fashioned?

Revverberations

In his book, Team of Teams, General Stanley McChrystal writes about the need for constant adaptation and resiliency.

Revenue Numbers Aren't Strategy

YourMembership Blog

Management Team. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Communicate your organization’s goals outside of the revenue cycle.

Grace Lynch joins The Moery Company’s Business Development Team

Moery Company

The Moery Company (TMC) is pleased to announce the newest member of the Business Development team, Grace Lynch. We are excited to have Grace join The Big Red M’s sales team to accelerate the growth of our clients’ membership and sponsorship revenues,” says President, JP Moery.

Team 75

Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)?

How a Simple Event Change Increased Association Revenue

GrowthZone

A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Management Team. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. And, if a downward revenue trend is spotted, it’s important to let the appropriate people know, whether that’s your boss, the executive team, or even the board.

The Anatomy of an Effective Customer Community Team

Higher Logic

The list goes on, which is why customer communities function best with diverse teams that bring together experts from different departments. Putting together this kind of team isn’t easy. Leadership Team. Build a Flexible, Open Community Management Team.

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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Analyze the feedback with your team and make improvements where needed.

Remote Doesn’t Mean Removed—Lead a Successful Virtual Team

.orgCommunity

If you are heading a remote team, you can be a leader who helps your group to find stability and motivation despite the uncertainty and fear that is as easy to catch as the virus. They had plenty of practical advice about how to successfully lead a virtual team.

Team 52

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? Your sales or account management team should proactively reach out to these customers.

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Seek out a team of experts in each of these areas and work collectively to reach your desired goal. Empower your team.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Seek out a team of experts in each of these areas and work collectively to reach your desired goal. Empower your team.

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.

5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

Growth can be a predicament for any team in any organization. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Your Ideal Community Management Team. 5 Signs You Need to Add to Your Community Team.

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Is Your Non-Dues Revenue Strategy Old-Fashioned?

Revverberations

In his book, Team of Teams, General Stanley McChrystal writes about the need for constant adaptation and resiliency. When we talk about and plan for non-dues revenue opportunities, we think in terms of programs, products and services.

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. Unfortunately, getting customers to buy more has always been a challenge – that’spart of why only 20 percent of customers will make up the majority of your future revenue.

Bill MacDonald Joins the Velvet Chainsaw Team

Velvet Chainsaw

We’re excited to welcome Bill MacDonald, Vice President, Analysis & Insights to the Velvet Chainsaw Consulting team starting November 2, 2015. VCC will now a team member in Michigan. Bill is a well-known addition to the VCC team.

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Earning Non-Dues Revenue: Make the Effort To Do It Right

Association Adviser

There are two universal truths about non-dues revenue: associations love it, and can always use more. According to the Naylor sales team, however, there are several more non-dues revenue truths. Features From the Front Lines Revenue association communications association media NDR non-dues revenue sales sales leads For more about this topic, click on the headline.

How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event

Association Adviser

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. Naylor’s expert team can help you integrate your career center with on-site events. This will help keep your association top of mind the next time that employer needs to advertise hiring opportunities, and possibly increase your non-dues revenue margins from paid job listings.

How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In a previous post, we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members.

Team 157

A Meaningful, Sustainable Way to Rev Your Non-Dues Revenue. But be Patient.

Revverberations

Whymight a leader want to think and act in ways that promote team interdependence, adaptability, and resiliency through horizontal management? Furthermore,an engaged workforce leads to improved productivity and higher revenue, along with a host of other benefits.

Event Planning Is a Team Sport

Membersuite

While the majority of the responsibility falls on the event planner, make no mistake, event planning is a team sport. And since event revenue is the lifeblood of many organizations, it’s critical that everyone gets on board

Wendy Holliday Joins the Velvet Chainsaw Team

Velvet Chainsaw

We’re excited to welcome Wendy Holliday, Vice President, Attendee Acquisition & Experience to the Velvet Chainsaw Consulting team! Two critical needs of organizations seeking annual meeting improvement are increasing attendance acquisition and sponsorship revenues.

Team 103

Successfully Embracing Change is a Team Effort

Association Adviser

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events.

Team 60

Does Your Membership Team Have Ninja-Like Reflexes?

Associations Now

Here’s what membership teams can learn from the sport’s mind-body connection. Scheeler will teach a few beginner moves designed to increase your flexibility (no experience required) and explain Parkour’s deeper philosophy, one that can apply to membership teams.

Team 90

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.

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