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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.

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How to Make Your AMS a Revenue Generator, not a Cost Center

MatrixG

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy? Hard to know.

Revenue 105
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How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Some associations have been quick to adopt sponsored content options.

Revenue 93
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Report: Revenue Strategy Lacking at Many Associations

Associations Now

A recent survey from Professionals for Association Revenue finds that many groups are falling short of budget goals. Substantial proportions of associations are struggling to meet revenue targets, according to a new survey, and lack the budget strategy infrastructure that might improve their fortunes. Are we missing out on renewals?

Revenue 88
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How to Give Your Customer Success Team Superpowers

Higher Logic

Is your customer success team burnt out? With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. But how can you get past these roadblocks to activate your customer success team’s success? How about stressed?

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What Associations Can Do to Close the Nondues Revenue Gap

Associations Now

Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.

Revenue 64
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Build a Marketing Dream Team—Welcome AI

.orgSource

Your financial statements can provide insights into your company’s financial health, such as its revenue, expenses, and profits. But I also believe that marketing teams should embrace AI and discover new ways to use it to improve our profession. The post Build a Marketing Dream Team—Welcome AI appeared first on.orgSource.

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