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Association Brain Food Weekly: 5.21.21

Reid All About it

The riches are in the niches, says WBT Systems. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Disruptive Technology: Launching an AMS During a Pandemic. Niche conferences.

San Jose 369
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Beyond Cookies: Industry Groups Work on New Ad-Tracking Technology

Associations Now

Much of this traffic cannot be tracked through cookies, as mobile browsers don’t support the technology. “The industry thrives on the ability to define and identify audiences and target those audiences with specific advertising,” IAB Vice President Steve Sullivan told the San Jose Mercury News.