Best Social Media Management Tools For 2023

Image Credit: Planable

Optimizing your social media tools and strategies will undoubtedly be one of the most powerful agents in your arsenal to build a long-lasting and successful organization. Billions of users are hyperactive on platforms like Instagram, Twitter, Tiktok, Pinterest, and Meta; therefore, using these outlets to your advantage is vital to member attraction, engagement, and retention. 

It’s important to distinguish between social media platforms, such as those above, and social media tools and applications. The latter can focus on software for management, design and editing, analytics and data, and planning and scheduling content. These tools are flooding application stores and are widely available for organizations of every kind.

Utilizing these social media tools allows businesses better access to their target audience and gives them data into a user’s experience. Trends are constantly shifting, and technology is advancing at an unbelievable pace. Therefore, it's essential to stay aware of the most relevant applications that can make your social media day-to-day more effective and efficient. 

The following guide will discuss EXEC’s favorite tools for social media management in 2023.

EXEC is a plug-and-play suite of tools and resources built to run a premium executive-focused business benefits program.

EXEC Members receive preferred pricing and other benefits with many of the services listed below—and a good deal more—with an EXEC Membership.

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Best In Management

The average homepage is decked with minimal mobile applications; you can imagine the homepage of a social media manager. With so many tools on the market and various platforms to monitor, an all-in-one management software will be a lifesaver.

Zoho Social

Zoho Social is an all-in-one social media management tool that supports organizations and businesses to monitor all notifications, create analytics reports, schedule posts, and communicate with the team. 

Special features include a pause post feature activated during local/national emergencies or brand crises. Zoho also offers its own customer relationship management (CRM) tool that allows you to manage and engage with prospects. 

It's always recommended to sign up for free trials to test software and ensure it's a good fit for your agency. Zoho offers a free 15-day trial. 

Pricing 

  • Agency: $230/month billed annually

  • Agency Plus: $330/month billed annually 

Best In Scheduling & Planning

Navigating a content posting schedule can be overwhelming, especially between various social media platforms. Ensuring you’re posting at the right time and to the targeted audience is essential for maximum engagement. 

Planable 

Planable is an excellent content marketing tool that combines team collaboration and content scheduling under one virtual boardroom. In addition, the end-to-end workflow platform makes the content collaboration/approval process faster and much more efficient.

The software allows users to provide feedback swiftly, choose between multiple views, and offer round-the-clock support for enterprises. Planable is used by large global organizations, including Syneos Health, United Nations, Christian Louboutin, and Hyundai.

A free trial is available. Pricing for agencies is custom, based on the number of workspaces and users in your organization. 

EXEC Members receive preferential monthly rates on new active subscriptions.

Notion 

Notion bills itself as “a single space where you can think, write, and plan. Capture thoughts, manage projects, or even run an entire company — and do it exactly how you want.” 

It is a customizable workspace where you can create modular, rich documents and collaborate with team members in various formats. 

Notion is used by companies including Figma, Pixar, MatchGroup, MixPanel, Typeform, Axios, and more. 

Pricing

  • Notion for Businesses: Starting at $15/user/month, billed annually.

Best In Design & Editing

Having an eye for design and a passion for creativity can make a difference in the content. Your social media should stay unique to stand out; however, a market of tools is available for those without a knack for innovation and editing. 

Canva 

This software is an excellent design and editing tool, providing a massive library of photo templates, audio, pictures, and customizable options to enhance your existing content. In addition, it offers built-in dimensions to ensure your posts are within the correct size range for each platform, ultimately promoting feed quality. 

Canva also allows for team-wide collaboration and feedback and even acts as a storage tool for your edited content. Though it has a free version, the paid option offers a larger storage capacity and much more editing options. 

Canva is utilized by global brands, such as Bloomingdales, Hubspot, Sony Music, and Danone.

Pricing 

  • Canva for Teams: $149.90/year for the first five users

Adobe Creative Cloud 

Adobe Creative Cloud includes popular applications like Adobe Photoshop, Lightroom, Premiere Pro, After Effects, and more. 

These applications are industry-leading in a series of creative verticals, including photo editing, digital art, video editing, motion graphics, and a whole host of other areas. 

Creative Cloud is used by individuals, professionals, and the Fortune 100. Notable clients include Ben & Jerry’s, Marriott, The Home Depot, Walgreens, Land Rover, Coca-Cola, and The PGA Tour.

Pricing 

  • Pricing starts at $84.99/month for all business applications, with discounts for individuals, students and teachers, and schools and universities. 

Best In Analytics 

An analytics tool allows you to get a deeper understanding of your content and how it's performing with your audience. These tools ensure you’re getting the most out of your posts. 

Dash Hudson

Dash Hudson is a social analytics platform that plugs into the channels you rely on the most: TikTok, Twitter, Instagram, Facebook, Pinterest, and YouTube. It allows you to curate user-generated content, schedule posts, measure engagement, and other KPIs among a wide swath of additional features. 

Dash Hudson is used by Apple, Revolve, Harrods, Unilever, Condé Nast, Nordstrom, P&G, and more. 

Pricing

  • Pricing is tailored to your business, social channels, and specific platform needs and is not publicly disclosed by Dash Hudson.

Brand24 

This analytics software listens to your audience and monitors mentions about your business, the industry, and important keywords. By inputting the specific words you want to keep track of, the application will scan social media, blogs, news, forums, reviews, and videos for any mentions. 

Key features of Brand24 include a volume chart to monitor sudden changes in the discussion, mention analytics, influence score to identify prospects, and customizable alerts. Observing these elements helps protect your online reputation and engage in the necessary conversations in real-time. 

A free trial is available. Brand24 is utilized by global brands such as Uber, Intel, Stanford University, and McCann. 

Pricing

  • Enterprise: $249/month billed annually

Conclusion

Simply posting on social media is only a fraction of the picture. Analyzing the results of each post, tracking relevant conversations, and creating unique content are essential components of your social media management. Utilizing these tools will widen your social media presence and simplify management.