The weekly list of free educational events and resources for the association community…
If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here.
Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. How close is your association’s IT leader to his description?
The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.
Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for:
- Collecting chapter information and data
- Providing resources to chapter leaders
- Creating visual content
Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth—fodder for your association’s New Year’s resolutions.
Some quick hits before we get to next week’s free webinars:
- How event planners can use content marketing to raise awareness and drive attendance. (Christoph Trappe, Meetings Today)
- Empathy as a differentiator. (Scott Monty)
- Nine important SEO habits you should adopt now. (Corey Morris, Search Engine Journal)
- How to set up Google Analytics. (Andy Crestodina, Orbit Media Studios)
Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.
Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits
Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Hear tips for growing your email list. More info/register.
Host: Nonprofit Tech for Good
Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good
*All times are Eastern Daylight Time unless otherwise noted.
Mon 1/8 at 2 p.m. – Friend of a Friend: How Your Hidden Networks Can Help You (Association Chat)
David Burkus is a best-selling author, sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. We’ll talk about which areas of your network provide the best source of new ideas and insights; where the potential blind spots and weak points in your network are; how to foster authentic, collaborative relationships; and how to effectively grow and strengthen your network. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Tue 1/9 at 11 a.m. – Video Storytelling for Your Business
Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. Get answers to your burning questions about video storytelling: What is video storytelling and how is it different from video ads, Facebook Live, and other video options? How can I get the most value out of my video storyteller? How long should my video be? What are some different ways my company can use video storytelling? How much time and money should I expect to invest? More info/register.
Host: National Institute for Social Media
Presenter: Tim Johnson, owner of Positive Light Media
Wed 1/10 at 12 p.m. – Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC)
This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Participants will also get to know colleagues in an informal setting. Please bring your own lunch. Location: Washington DC. More info/register.
Organizer: Claudia Trapp, International Registration Plan, Inc.
Wed 1/10 at 12:30 p.m. – The Power of Suggestion: How to Get and Gain Influence
Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Learn about five key story formulas that increase your influence, the New Influence Equation™, and time-tested persuasion techniques to grow your network and strengthen loyalty. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency
Wed 1/10 at 1 p.m. – Nonprofit Tech Trends 2019
Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Learn which trends deserve your attention and which ones can be safely ignored. More info/register.
Host: Idealware
Presenters:
- Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org
- Alyssa Ford, Data and Strategy Lead at Tech Impact
- Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup
Wed 1/10 at 3 p.m. – ASAE Reston-Loudoun Idea Swap (Leesburg VA)
Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. 1 CAE credit. Location: Leesburg VA. More info/register.
Organizer: ASAE Greater Washington / National Capital Community
Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)
What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business
That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.
Creative Commons image by Annie Spratt via Unsplash
Association Brain Food 