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From Field to Future: Learning from the Eagles’ Loss to Elevate Association Marketing with AI

AssociationChat

My husband’s disappointment with the Eagles and their season-ending loss to Tampa Bay has permeated our household this week. Associations can similarly use AI and marketing technologies to analyze their current strategies, understand member needs, and predict future trends. He loves his team. He hates his team.

Tampa 59
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Here are some digital strategy lessons we can learn from Big Cat Rescue. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Does your favorite nonprofit have a TikTok strategy? Be first to join the pack. Your marketing director didn’t.

Strategy 100
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Association Brain Food Weekly: 8.27.21

Reid All About it

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Thought Leadership Session: Associations’ Future Strategies. BizBash at Connect Tampa (virtual). Tue 8/31 at 8 a.m.

Tampa 199
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Tailor Alumni Communications with Enhanced Data: 5 Tips

ISAE

Whether you’re updating your alumni outreach strategy or developing one for the first time, we’ll provide tips for how you can obtain and implement alumni data for better communications and engagement. in Marketing Management from the University of Tampa. The best way to learn about who your alumni are now is through data.

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From Zero to $100K: PolitiFact’s Membership Program Gets Started, Fast

Associations Now

In the case of PolitiFact, the fact-checking offshoot of the Tampa Bay Times , it means starting a membership program at just the right time. According to Poynter (the nonprofit that owns the Tampa Bay Times ), the website has raised $105,000 in just 20 days—with 611 people donating at least $50 in annual support for the website.

Tampa 40
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Making the case for chapters

Mariner Management

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Build chapter into the organizations’ education strategy. Below is a snapshot of what we discussed. Ramp up tech/admin support.

Tampa 62
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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; social media AND grassroots marketing. Ideas to help you engage, empower and retain members. In fact, 1.1