The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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Video Can Be a Game Changer

Moery Company

We recently had our morning “pep rally” meeting during which we share ideas and challenges we are facing and this particular day we discussed the use of video in prospect communications. The outcome of this discussion was a strategic re-vamp of our communications efforts – here are three takeaways: 1) Video personalizes your message and helps build a relationship and trust with your prospect. These three reasons alone have motivated us to give this strategy a shot!

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Year in Review: Most Popular Videos of 2019

Moery Company

One of our 2019 goals was to produce more videos. We shared more than 70 videos with you on YouTube over the course of the year, with a few dozen extra throughout our social media channels. Look out for more videos from us in 2020 and make sure you subscribe to our YouTube channel !

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Building a Virtual Sponsorship Program, Part 1: Strategy

Moery Company

So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory.

Short- and Long-Term Strategies for Moving Forward

Moery Company

If you’re not already doing so, make sure you subscribe to our YouTube Channel to be the first to know when we post our Association Field Report videos that cover up-to-the-minute observations from what is happening in the association world. I’m so grateful that you listen to our podcast, watch our videos, read our blog, and support us in other ways such as purchasing the Association Hustle book. Business Practices association strategy coronavirus covid19 strategy

Seize the Power of Video

Association Adviser

Marketing & Communications Revenue Technology communication tool content events member engagement non-dues revenue ROI sponsors sponsorship video video content video marketing video portfolio video program video strategy “Carpe Diem. Seize the day, boys. Make your lives extraordinary.” - John Keating, played by Robin Williams, Dead Poets Society If you and your association staff are not already thinking along the.

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10 Steps to Improve Your Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Video Content Marketing appeared first on Association Adviser. Features Marketing & Communications Technology video video content video marketing

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Virtual Events: Strategy Before Execution

Velvet Chainsaw

Strategy—and Transparency—First. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats. Following are some lessons we have distilled from talking with dozens of clients and attending many recent virtual events: Have a clear strategy.

Ways Your Association Can Promote Videos to Members

Association Adviser

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. Barry promoting video social media video video promotion Western Retail Lumber Association WRLA

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Creating a Video Strategy? Answer These 4 Questions First

MembersClicks

As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon. As an industry that is—often unfairly—characterized as slow to adopt technology and innovation, associations might actually be one of the biggest beneficiaries of communicating through video. Think it may be time to adopt a video strategy?

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Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Step 5: Promotion Strategy.

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Our Relationship With Online Video is Changing

Associations Now

Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out. A good video can make a great introduction.

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Growth Strategies from Top Fundraisers

Spark Consulting

Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast. Video one: Association Chat with KiKi L’Italien : Podcast: fusionSpan podcast with Justin Burniske : On the fusionSpan site. Video Two: Wild Apricot Expert Webinar Series : Check them out to learn how fundraisers: Build relationships that are equitable (but not necessarily equal) and personal.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are.

Observations from the Field Including Short- and Long-Term Strategies for Moving Forward – Association Hustle Podcast Episode 228

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. I’m so grateful that you listen to this podcast, watch our videos, and bought the Association Hustle book.

Best Practices for Nonprofit Video

SocialFish

It really gets into the ROI of video, and specifically takes a look at specific business goals for video – namely marketing and raising awareness, fundraising, membership development and relations, and advocacy. 2. Orgs want to make more video, but aren’t allocating the funds to do so. There is a massive disconnect between the belief that video is really important, working and wanting more of it, and allocating the funds to make more videos.

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Technology Trend Alert: Association and Nonprofit Engagement [Video]

Socious

We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start? So where should you go to find out where technology is headed and how to avoid common pitfalls?

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How To Video Series: How Do I Know If My Video Is Any Good?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. How to Know if Your Video is Any Good, with Maddie Grant and Esteban Escobar. Good video tells a story, great video gets the job done. Content Strategy

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Adding Active Learning Strategies To Passive Video Watching To Increase Effectiveness

Velvet Chainsaw

Watching online video has gone from being a niche activity to mainstream. The implications of online video growth are huge for brands, organizations as well as learning. Yet watching a video is a passive experience. Tips To Increase Video Learning Effectiveness. Here are several tips to help increase learning in a primarily passive experience—video watching. Keep The Videos Short. Most viewers won’t commit 15- to 60-minutes for educational based videos.

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Developing a Micro-Moments Marketing Strategy

Higher Logic

So how do we take advantage of these micro-moments in our marketing strategy? It should be no surprise social platforms are a popular starting point, and a critical component of a micro-moment marketing strategy. Because it's so easy to consume while on the go, video has become the medium of choice for micro-moments. In fact, video is the perfect complement for micro-moments, as research shows viewers retain 95 percent of a video, compared to only 10 percent of text.

YouTube Subscriber Strategies for Nonprofits

SocialFish

All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. Thinking that you can succeed with one great video is false. Follow the link to learn the particulars, here’s a video to get you primed: Video is an incredibly powerful way to tell stories The film industry isn’t worth billions and billions of dollars for the special effects; it’s for the stories told. Not everyone wants to watch a video right now.

In-Person to Digital: Shifting your Engagement Strategy

GrowthZone

From In-Person to Digital: Tips for Shifting your Membership Engagement Strategy provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. Tips for Video Conferencing from Home. Incorporate video into your messaging. Hold your next event via webinar or video conference to continue to provide value to your members. 5 Reasons Why Associations Should Use Vertical Video.

Vote now for the DoGooder Video Awards!

SocialFish

See3, along with YouTube, NTEN, Cisco, The National Alliance for Media and Culture and the National Youth Media Network launched the 2014 DoGooder Video Awards , celebrating video creators in the nonprofit and cause space on February 1st. Since then, hundreds of nonprofit organizations and do-gooding individuals have submitted their most impactful videos, but the public will get to choose who gets the glory (and prizes). Content Strategy Mark Your Calendars Nimble Nonprofi

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Video Interview about #Humanize

Jamie Notter

Video Interview about #Humanize. George does a weekly video news show for TMA Resources, called Association Tech News. Strategy. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Posted October 27, 2011. in Announcements , Humanize - 1 comment. Tweet. Maddie and I were recently interviewed by George Breden of TMA Resources about our book, Humanize.

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Online Video Keeps Growing, Says Marketing Report

Associations Now

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations. Here’s more from the report: How many online videos are being produced? The volume of video production is expected to grow next year.

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8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers. Youtube is still ubiquitous as a platform (more than 100 hours of video uploaded every minute!), 75% of the world’s mobile data traffic will be video by 2020 (Cisco).

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How to Create Powerful Video Content (Painlessly)

Association Success

We've made an e-book to help you shoot professional, beautiful video content! Video content gives us something which is as close as possible to the real thing. Through a well-produced video, you can reach out to members (potential and current), to colleagues, and to clients, in a way that best mimics a physical experience. Using video has many other benefits. Video content also has its own google ranking, so it can play an important role in your SEO strategy.

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Three Strategies for Building Remote Work Rituals

Associations Now

It could also mean always starting projects with a video touch point, and scheduling additional video check-ins midway through projects and at their end points. In an interview with Harvard Business Review , he cites examples of people explicitly setting up video chats at a specific time. “It The post Three Strategies for Building Remote Work Rituals appeared first on Associations Now

Three Pak: Most Common Marketing Video Types

Slice-Works

“A minute of video is worth 1.8 Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Or maybe you break up the tedium of your day with a quick peek on YouTube of cute puppy and duckling videos (h/t to our web design staffer, Kara;) The appeal of video is undeniable. Video increases the chance of a front-page Google result by 53X — Forrester. 60% of people prefer watching video over reading text— Forbes. —

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How to Plan the Perfect Video Shoot

Association Success

Creating a video can be a daunting task: so here are my top tips for streamlining the planning process. Are you looking to harness the power of video content for your association’s marketing and outreach strategies? Would you like to shoot your own video? But video is an extremely effective communication tool - even if amassing the time, the resources, and the skills to produce a high-quality video can seem daunting and perhaps unfeasible.

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Strategies for Association Micro-Learning

GrowthZone

Get strategies and tips for getting. young professionals to join your association >> Don’t miss out on the big (macro) picture: Have a micro-learning strategy. Instructional short videos, 2-10 minutes. The post Strategies for Association Micro-Learning appeared first on GrowthZone. In today’s digital world, professionals of all types are looking for easier ways to quickly learn and consume content that will grow their knowledge and current skill set.

Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Short videos in course descriptions or in your marketing messaging can be really helpful. Ten strategies for pricing your eLearning content. Have other strategies that have worked?

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Leading During a Pandemic: Setting Strategy, Virtually

Associations Now

Aplebaum shared a few of his insights about the experience on LinkedIn, and I wanted to hear more about what worked during the event and what challenges strategy sessions still face. A mass of little video boxes can be intimidating, and as Aplebaum points out, the virtual environment repels quiet—people will talk to fill the space. The post Leading During a Pandemic: Setting Strategy, Virtually appeared first on Associations Now

Without a Distribution Strategy, Great Content Doesn’t Matter

Associations Now

Here’s a three-pronged strategy. Establish a distribution strategy before you develop content. The post Without a Distribution Strategy, Great Content Doesn’t Matter appeared first on Associations Now In a world saturated with content, you can’t build for just one use case.

21st Century Communication Strategies for Associations: Integrating Video, Social Media, and The Next Thing

Mizz Information

A few weeks ago, I led a DC-area Idea Swap about 21st century communication strategies for associations, so figured I’d repurpose it here for those of you not in the DC area. Happy summer! Hope yours is going better than mine so far. : /. I hate powerpoint so figured I’d try something new– Wakelet –to curate the examples I wanted to showcase in a way that was both easy to use for the live presentation but also easy to share online.

Tools you can use to organize your content strategy

Association Success

That’s why, through our own research and suggestions from association professionals, we’ve developed this list of content strategy tools to help you tackle your projects in a more seamless and effective way. . but you’re able to see how your content strategy fits into and around it. .

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Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. There are a number of content marketing tools which can be implemented in your strategy.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. As technology becomes more advanced, so do nonprofit strategies. Whether you’re adding fields to your donation forms or building out one-of-a-kind fundraising solutions , follow these steps for most effective configurations: Develop a configuration strategy.

Using video to promote a social networking strategy

SocialFish

Another of my favorite Social Media Today bloggers, Jim Tobin, posted some staggering stats about user-generated videos on sites like YouTube: "One of the things that social media is great at is soliciting and distributing user-generated video. creativity video blog Associations 2.0

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