3 Engagement Strategies Drive Growth

Potomac Core

What is clear is that 3 Engagement Strategies Drive Growth. An example of how 3 engagement drives growth at Associations is the Arlington, Virginia based Aluminum Association , led by Heidi Biggs Brock, President and CEO. 3 Engagement Strategies Drive Growth.

4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. We have to disrupt ourselves every day,” notes Thayer Long, President of Reston, Virginia based NPES. 4 Association Disruption Strategies.

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Why Association Boards Must Step Back from Strategy: Part I

Association Adviser

In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. 3 reasons associations must think different about strategy.

Find Your Association's Creative Strategy for Social Media

Vanguard Tech

That’s why today’s ASAE Idea Swap in Reston Virginia by Kiki L’Italien from Delcor Technology Solutions titled “Roadmap to Creative Social Media for Your Association” was so important. The POST Social Media Strategy. “We Strategy – How will you accomplish your objectives?

Why Association Boards Must Step Back from Strategy: Part II

Association Adviser

In this column, we will examine what boards can do to enrich the work of strategy through a commitment to stewardship and the consistent practice of foresight, and help accelerate the long-term progress of their organizations and stakeholders toward the future.

[Artomatic Diaries] Getting started with Twitter branding and follow strategy


Artomatic is a 6-week unjuried arts festival in the DMV (Washington, DC, Maryland, Virginia) with offshoots in other places as close as Frederick , MD and as far as Sunderland , UK. Want to know what social media strategy is? Determine your follow strategy.

Just Another Association

Potomac Core

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Building new strategies is all about what we do together. Strive to Be More Than Just Another Association .

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Membership Marketing Blog: What Strategy Leads to Membership.

Membership Marketing

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. in Alexandria, Virginia.

Don’t Delay – Registration is open for the PCMP!!!


Designed for association community managers and association executives with community management as part of their job responsibilities, this 8-week online course provides: Fundamentals of community management strategy, including skills to nurture (or troubleshoot) any online community.

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Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations.

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Governors Association Launches Opioid Treatment Pilot Targeted at Prisons

Associations Now

The National Governors Association is bringing opioid treatment strategies that have seen good results in Massachusetts correctional facilities to a number of other states.

Association Brain Food Weekly: 11.29.19

Reid All About it

West Virginia inmates will be charged by the minute to read e-books on tablets. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

Association Looks to Boost Member Relevance With New Innovation Center

Associations Now

Recognizing that its members are dealing with ever-changing technologies and other shifts that will require them to think differently to remain relevant, the Virginia Society of Certified Public Accountants introduced its Center for Innovation late last year.

Association Brain Food Weekly: 12.6.19

Reid All About it

Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute.

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Compelling Member Engagement

Potomac Core

The American Association for Marriage and Family Therapy based in Alexandria, Virginia has 25,000 members that fall into three core groups: Academics, Agency, and Private Practice.

Association Brain Food Weekly: 12.13.19

Reid All About it

Brandon Robinson, Director of Policy, Virginia Association of Health Plans. Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education.

School Psychologists Urge Positive Approach to Tragic Anniversaries

Associations Now

And April will mark the anniversaries of the 2007 Virginia Tech shooting and the 1999 shooting at Colorado’s Columbine High School. Schools have made tremendous progress in implementing strategies to support students and reduce violence of all types.

3 Reasons for Brain Drain—and 3 Possible Solutions

Associations Now

Consider these strategies to ease the pain. Read on for a series of common brain-drain scenarios and some strategies that might make the problem easier to handle.

Hot Association Membership and Marketing Jobs this week – January 26


Manager, Education & Member Services , LeadingAge Virginia – LeadingAge Virginia is a 501(c)(6) association focused on education, advocacy, community building, stewardship, not-for-profit leadership, and expanding the world of possibilities for aging in Virginia.

Daily Buzz: The Three P’s of Strategic Planning

Associations Now

Whatever the answers, a clear outline will pave the way for a successful strategy. I used to be with the Bed and Breakfast Association of Virginia, and we dealt with smaller sized members and those who did not have large cash flows,” she says. “It Refining your social media strategy?

Association Brain Food Weekly: 10.21.16

Reid All About it

Host: Coursera/University of Virginia. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Join a productive discussion about strategies related to corporate partnerships and sponsorships.

Association Brain Food Weekly: 9.16.16

Reid All About it

Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. Northern Virginia Small Association Forum for Executives (call in or Alexandria VA).

What’s the Value of an Online Review?

Associations Now

This third scenario is a bit of cautionary tale that Wired wrote about in-depth last year after Sarah Huckabee Sanders tweeted that she was denied dinner service by the owner of The Red Hen, a restaurant located in Lexington, Virginia.

Recycling Partnership Rolls Out 100,000 Curbside Carts

Associations Now

Getting people to commit to recycling every day isn’t always easy, but the Recycling Partnership has a pretty effective strategy: Give away free recycling carts.

Membership Marketing Blog: Case Study: A Thriving Membership.

Membership Marketing

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

“Flipping your publishing model” in action


And the case study we looked at through the Virginia Associations of Realtors’ example ? This new strategy means we’re driving a lot of traffic to NTEN.org overall: We’re up 24% year-over-year in 2011. The blog/newsletter strategy drives most of that, as you can see from the increase in blog traffic as a percentage of total site traffic for the last few years: 2008: 17%. Remember this post about how to flip your publishing model ?

Membership Marketing Blog: More Marketing Channels Available for.

Membership Marketing

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. You have to have that personal, customized touch – and it needs to be built into any kind of membership recruitment strategy you use. in Alexandria, Virginia.

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Best of the Web: October 2013

Association Adviser

Hosted by the Virginia Bankers Association. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. The Double-Edged Sword of “Young Professional” Katie Bascuas. Associations Now.

#ASAEIdeas19: Three Ways to Unlock Your Creativity

Associations Now

The three speakers from varied walks of life—one a Madison Avenue creative director, one a business strategy consultant, and one a physician who has studied the brain science behind innovation—assured their audience that creativity is baked into everyone.

Student and Law Enforcement Groups Respond to Recent Campus Shootings

Associations Now

The recent spate of school shootings—including three high-profile ones in the first half of October—has placed the spotlight on membership organizations dedicated to college safety and on policing strategies unique to students.

Could “Safe Phone Zones” Help Stop Distracted Driving?

Associations Now

That appears to be the strategy that the state of Illinois is taking as it adds six “ Safe Phone Zones ” to the Illinois Tollway in the coming weeks. Travelers Marketing has also worked on similar systems in Virginia and Arizona.

111 Intriguing Chats for 2011


While it is a geographically diverse list (throughout US and Canada [8] and one from England), a higher proportion come from the area where I live and work: Northern Virginia/Washington, DC. Individuals from North Carolina, New Hampshire, West Virginia, Oregon, and Idaho stand alone as delegates from these states. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon.

Thursday Buzz: Recognizing the Association World’s Brightest Minds

Associations Now

Plus: The strategy of releasing Super Bowl ads early. AICP’s Miller explains that this strategy creates pre-Super Bowl buzz, turning active watchers into brand ambassadors. Innovators across the association and nonprofit spectrum earn a night in their honor.

Friday Buzz: What Motivates Your Blogging?

Associations Now

” Cooper points out ways that she’s used both strategies in her recent posts, including a great piece on why putting text on photos is bad for accessibility , as well as a personal piece discussing employment challenges. Trying to become a better blogger?

Association Brain Food Weekly: 11.10.17

Reid All About it

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. Small Association Forum for Executives (Northern Virginia).

The Board’s Burdens: Part 1

Association Adviser

Indeed, boards sometimes use the need to protect tradition as an intentional strategy to slow progress toward the future. This is the first in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance.

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Holidays Kicked Off Early at the 2016 Informz User Conference


On November 15 – 17, over 200 Informz clients and experts gathered in Arlington, Virginia for the 2016Informz User Conference – AKA the Informz Superfan Summit. The holiday season kicked off early for us at Informz.

3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. In the US, I gave workshops at nonprofit conferences in North Carolina, Virginia, Florida, Missouri, California and at SXSW.

Best of the Web: August 2013

Association Adviser

Virginia Society of Association Executives Fall Educational Symposium & Expo. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.