My free White Paper launched – Membership Retention Essentials!
SEPTEMBER 29, 2014
I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. I’d love to know what you think of the Paper, so do leave a comment below. Click HERE to download the paper for free. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding what members want. Engagement. Innovation.