Forj, the leading software platform provider purpose-built for communities of practice, is excited to announce its expanded vision and new, unified branding following the company’s successful acquisition of Mobilize and merger with Web Courseworks earlier this year.
"We are on an amazing path. Today we’re celebrating a new chapter in our journey and marking a milestone in the unification of Forj, Web Courseworks, and Mobilize," said Kurt Heikkinen, Forj CEO. “We’ve expanded and evolved our vision and our technology solutions to empower associations and their members with stronger connections and new opportunities to grow their impact.”
In support of its brand evolution, Forj has unveiled a redesigned website that features a new look and feel, creates clarity in the brand experience, and brings the company’s innovative technology in learning and community platforms under one umbrella.
Forj has also released its highly anticipated third annual State of Association Member Experience Report. This year’s research delivers data on member expectations, member satisfaction benchmarks, and actionable intelligence to help association leaders advance their MX journey.
These developments were showcased at the 2023 ASAE Annual meeting in Atlanta, Georgia, held August 5-8, where the company participated as a corporate partner. Conference attendees visited the Forj booth to explore the latest tech advancements and interact with experts community and learning, and leaders from the Forj team led two educational panel sessions during the event.
In the session titled Members as Disruptors: Data-Backed Trends and How to Keep Pace, Forj punctuated the launch of the third annual State of Association Member Experience Report by presenting valuable insights from a panel of association executives. The session provided association leaders with guidance on enhancing their member experience and driving increased engagement and revenue.
"We're particularly excited about unveiling the State of Association Member Experience research, as it offers data-backed insights that will help association leaders stay ahead of member expectations in this ever-evolving landscape," added Heikkinen.
This year’s report examines the correlation between member satisfaction and purchasing behavior, revealing that members who rate their association as easy to do business with are four times more likely to frequently purchase content or experiences beyond their regular membership dues. Download a copy of the State of Association Member Experience Report.
-----------
.png?width=60&height=60&name=Kurt%20Heikkinen%2c%20Forj%20CEO%20(1).png)
.png?width=60&height=60&name=Untitled%20design%20(15).png)
