Trending Articles

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle.

How one association is strengthening Ohio’s workforce.

YourMembership Blog

Demand for CPAs remains historically high, according to the AICPA 2017 Trends in the Supply of Accounting Graduates and the Demand for Public Accounting Recruits, and future hiring expectations continue to be positive, especially among large firms. Accounting and auditing are the eighth highest in-demand positions in Ohio, and accounting is the sixth best business. The post How one association is strengthening Ohio’s workforce. appeared first on YourMembership.

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Trending Sources

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

2018 resolution: Keep an eye on emerging technology trends.

YourMembership Blog

In our recent Digital Member Study, we found a majority of members say technology plays a big role in their everyday lives. The study shows that members, in general, are ahead of the technology adoption curve (see chart below). Sixty-three percent of members identify themselves as ahead of the curve or early adopters of technology. But, what. The post 2018 resolution: Keep an eye on emerging technology trends. appeared first on YourMembership.

Twitter for Nonprofits in 2018: Rebirth or Retire?

Beth Kanter's Blog

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform.

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Association Brain Food Weekly: 1.5.18

Reid All About it

The weekly list of free educational events for the association community… You’ve almost made to the end of your first week back, hang in there! I spent the holidays weeks coughing, sniffling, and reading books, not blogs, so I don’t have much in the way of reading to share this week.

The Nonprofit’s Guide to Augmented Reality (+12 Examples of Inspiring Nonprofit Augmented Reality Campaigns)

Wild Apricot Blog

Learn everything a nonprofit needs to know about how to make a successful Augmented Reality (AR) campaign and 12 examples of nonprofits who’ve already found success. VR Virtual-Reality AR Augmented-Reality

4 Hot Tech Topics to Watch in 2018

Higher Logic

We’re well past the point of keeping up with every advancement in the tech field – things are simply moving too fast. But that doesn’t mean we aren’t affected when things move forward. New technology makes its way into our lives and businesses faster every year.

3 New Year’s resolutions to improve your association members’ experience.

YourMembership Blog

If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. However, it doesn’t have to be this way. The post 3 New Year’s resolutions to improve your association members’ experience. appeared first on YourMembership. Membership & Marketing Member Retention Professional Developmen

Small, But Mighty: A Resource for Small Nonprofit Leaders

Beth Kanter's Blog

Note from Beth: I’m honored to be a member of the Leap Ambassadors Community , a group of people in the nonprofit sector who care deeply about high performance.

Social Media and Peer-to-Peer Fundraising: 5 Predictions


How badly would you want a crystal ball to see into the future of fundraising trends? It seems like there’s something new every day — and in the world of peer-to-peer fundraising, that “something new” is almost always social media-related. It’s hard to know what’s coming next.

The Down-Side of Efficiency

Jamie Notter

I had two remarkably similar conversations last week with two organizations that could not be more different from each other. One was a large, global corporation, and the other was a small nonprofit, but they were both struggling with the same issue: not enough time.

The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Higher Logic

Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both. But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects.

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5 ways to stand out in the exhibit hall.

YourMembership Blog

New year, new tradeshow schedule for your association. Many associations still use exhibiting at tradeshows and events as a large part of their marketing efforts. With the high cost of exhibiting, though, it’s critical to wisely use the time and money spent to exhibit. But first, to get the best return on your exhibit investment, The post 5 ways to stand out in the exhibit hall. appeared first on YourMembership. Event Management

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Nonprofit Book Review: Social Startup Success – A Must Read for 2018

Beth Kanter's Blog

One of my favorite activities is to do a networking walk on The Dish trail, a five mile somewhat challenging hike adjacent to the Stanford University campus, a location where Silicon Valley start up entrepreneurs have famously walked and made deals or come up with great ideas.

5 Ideas for Your 2018 Social Media Editorial Calendar


Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

Speak Up!

Effective Databse

One of the more frustrating aspects of consulting is running into staff who are unwilling to speak up when speaking up is warranted. For example, during the implementation phase of a new AMS, many processes will be changed, either by design or by default. As processes change, staff needs to speak up and ask both “How?” ” and Why?” ” questions. How does this new process work and why are we implementing a new process.

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Starbucks. You’ve heard of Starbucks, right? It’s one of those iconic brands that crosses generations. Everyone, including my grandmother and youngest cousin (she’s three and loves a Starbucks white hot chocolate) knows of and has tried at least one.

Winning The Work at Home Game

Association Success

A guide to staying focused for remote workers. During your commute, while you are sitting in traffic or wondering if public transportation will ever get you to the office, you start daydreaming about working at home. You think to yourself, “Oh, it would be so great. No commute and look at all that time I’d save. And it would be SO much less stressful. I could be SO productive.”.

Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits?

Beth Kanter's Blog

Yesterday was my birthday. And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. This year I had a tsunami of birthday wishes.

2018 Topics: Association Industry Predictions From Seasoned Pros


To kick off the new year, we asked a couple of association industry professionals about what they see coming for the industry in 2018 - and I have to say, it’s pretty thought-provoking stuff! What do you think? Agree? Disagree? Have thoughts on other topics? Let us know in the comments! association management Small Staff Chatter

What is “small”? Depends on who you ask.

Effective Databse

Over my nearly 30 years in the association space, one of the things that always gives me a chuckle is when I hear an association executive say “I work at a small association.” ” Because I know in my mind that “small” most likely means something different to that person than it does to me. For example, my first association had seven staff when I started there. My second had 30, and my third one had 50. Which of these was a “small” association?

10 Tips for Documenting Automated Campaigns

Higher Logic

“The devil is in the details.” That never rang any truer for me than when I needed to document a marketing campaign for the first time. Indeed, the devil is in those many, many details, and I learned a lot about not letting anything slip through the cracks. Last month we launched some redesigned campaigns for our marketing automation tools. There’s more advanced content on Landing Pages, Automated Campaigns, and Web Tracking, and the individual campaigns interconnect with one another.

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Bringing the Real World Back into Engagement Scores

Association Success

What's the value in an engagement score for engagement score's sake? Membership engagement scores are everywhere—in articles, at conferences and even built into our association management systems. As we are able to access more and more data, we seek out new and better ways to use them for understanding member behavior, and member engagement scores stand at the ready, offering us the key to this knowledge. But when we measure member engagement what are we really measuring?

A Few Thoughts About Nonprofits and Digital Transformation in 2018

Beth Kanter's Blog

Over the past year, I have felt less optimistic than ever about the power of connectivity and networks for social good. And, if the truth be told, almost to the point of wanting to crawl up on a fetal position and never another look at a screen again.

Give Your Association a Voice – Launch a Podcast in 2018: Exclusive Moery Webinar - Moery Company

The Moery Company

There has never been a better time for associations to launch a podcast – the medium is surging in popularity with more than 67 million monthly listeners.

EVERY System has duplicate records. Get used to it!

Effective Databse

One of the most common challenges all of my clients face is duplicate records. And the simple fact is, even the very best managed databases have some duplicate records. They are impossible to avoid. There are several reasons: Your members use multiple emails. As a result, they may create new records that your system doesn’t detect as duplicate. Your members use multiple names, including nicknames. One of my best friends in middle school was named John Christopher. He went by Max.

Participate in the 2018 Membership Marketing Benchmarking Research

Membership Marketing

We have just launched the questionnaire for the 2018 Membership Marketing Benchmarking Survey and I want to invite you participate in the research. If you are on our survey list, you would have already received an email with a personal link to connect you to the survey.

Volunteers Vs. Staff: Overcoming Different Perspectives

Association Success

How do we maintain an accord between volunteer and staff leadership? One thing that associations all have in common is a sense of purpose. A vision of a common good is the axis upon which the internal workings of an association spins – or at least should spin. This distinctive aspect of the industry is disturbed by the fact that associations are also unique in their design: they have to rely heavily on volunteer efforts to move forward in pursuing their goals.

AI and Nonprofits: Will Bots Make Transition from Functional to Friendship?

Beth Kanter's Blog

The next disruptive technology phase is already upon here and it includes a technology designed to emulate human conversation – chatbots programmed with artificial intelligence.

These Are Not the Most Read Articles But They Are the Most Impactful For the Association Community

Smooth The Path

The end of the year blog post wrap up is pretty easy for writers. Just look through Google analytics and see which posts had the most views. Not only is it easy, but this format is also a great way to get favorite content back in front of readers. Win, win! But is there a way to make it better?

Tailoring a Custom-Fit Approach for Sponsorship and Membership Sales - Moery Company

The Moery Company

There are two types of sales clients I have the pleasure of working with at The Moery Company: sponsorship and membership. When I first came on board, I didn’t think there was much of a difference between the two, but over the last 18 months, I’ve learned they are two very distinct client groups and I’ve developed ‘best practices’ tailored for each to ensure success.

Are you talking about your data? You should be.

Effective Databse

In his book Contagious , Jonah Berger discusses the concept of “social influence.” ” In short, social influence is a change in behavior in one person caused by another. You might call it peer pressure or normative pressure. Whatever you call it, it can have tremendous impact on how people behave. Which is why it’s important to talk about your data and to talk positively about your data (assuming you can!).

7 Must-Haves for Your Association Website in 2018

Vanguard Tech

You probably came across some really awful websites in 2017. Maybe they had bad design or maybe they had terrible functionality. Whatever it was, you’re probably not likely to return to them anytime soon. The very best websites are pleasing to the eye while also having essential behind-the-scenes features to make them functional and effective. Will your site measure up in 2018? web strategy association websites personalization 2018