Trending Articles

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Velvet Rope or Come Party with Me?

Spark Consulting

Scene one: I’m in New Orleans on vacation wandering down Frenchmen Street in Faubourg Marigny looking for a good place to hang out and hear some tunes on a Wednesday night. First stop: the Spotted Cat. It was so packed I couldn’t get in the door (literally), so I hung out on the sidewalk with a WIDE mix of characters (and nobody does “characters” like NOLA) for a while enjoying the music wafting out…for free.

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The Role of a Nonprofit CRM in Personalized Fundraising

NXUnite

What would you say if someone were to ask you, “What goes into a successful fundraising campaign ?” Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. While it’s true that all of these strategies are important, the groundwork for fundraising success is laid long before you ever start designing a campaign.

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Association Brain Food: 5.31.24

Reid All About it

The weekly list of free educational events and resources for the association community… Humans vs AI. At The Atlantic, Tyler Austin Harper highlights the big AI risk not enough people are seeing : “We need to adopt a more sophisticated approach to artificial intelligence, one that allows us to distinguish… which uses of artificial intelligence expand our basic human capabilities, and which cultivate incompetence and incapacity under the guise of empowerment.

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How to improve inefficient processes at your association

NetForum

Association trends research by Community Brands shows that, overall, association professionals are optimistic about the future of associations. But they still face challenges and concerns in reaching their goals. Inefficient processes are one of the big challenges for associations. Here’s how to improve them. How to improve inefficient processes at your association appeared first on NetForum Association Management Software.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Navigating press interviews: essential don’ts for association leaders

The Association 100

In this video , I dive into critical mistakes to avoid during press interviews. It’s vital for association leaders to communicate effectively while maintaining authenticity and strategic awareness. Avoid sounding overly scripted. Preparedness is key, but your responses should reflect sincerity and engagement. Never shy away from asking for clarification on unclear questions – ensuring precision in your answers and avoiding missteps.

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Association Brain Food: 5.24.24

Reid All About it

The weekly list of free educational events and resources for the association community… AMS/CRM community. After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space.

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How to improve your association’s member experience with engagement scoring

NetForum

Learn how NetForum A-Score helps you enhance the member experience, offering crucial engagement insights. Download this free guide today. How to improve your association’s member experience with engagement scoring appeared first on NetForum Association Management Software.

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From Wishlist to Winning Bids: How to Procure Auction Items

NXUnite

Imagine this—you’ve just kicked off your nonprofit’s exciting auction event. Bidding starts and the event rolls along. You’re busy mingling with guests, discussing your mission, and handling logistics. After the auction ends, you take a look at your fundraising results. The numbers are disappointing, and something clearly went wrong with the event. Why?

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Mastering media timing: strategic communications for associations

The Association 100

In this recent edition of Association Insights , I address a crucial aspect of PR for associations: the importance of timeliness in media pitching. It’s essential to align our communications with news cycles and industry events, leveraging these opportunities to enhance media engagement and impact. I share strategies for educating stakeholders about using timely relevance, like connecting pitches with current trends and seasonal hooks to maximize media attention.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What if associations decided that sometimes, telling a member ‘no’ is an acceptable practice?

Spark Consulting

What if (perish the thought!), we actually told members NO? I actually suspect that most associations already do this, but we do it in the wrong way. We say “no” all the time. Only it’s called, “That’s against association policy.” Which, aside from “we’re out of bourbon,” might be my least favorite four words in the English language.

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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content.

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Boosting Your Career Center’s Online Presence: Strategies for Driving Sales and Member Engagement

Association Adviser

A successful online career center is essential for any association looking to drive revenue and provide value to its members. By optimizing the digital experience, associations can attract more job seekers, engage employers, and ultimately generate more sales.

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How to successfully implement a vision at your association

Nimble AMS

As association leaders, we know it’s a vital part of your work to be on the lookout for the latest strategies and best practices to implement a vision across your organization. Without a strategic vision on where you’re going, it will be impossible to get there! This has a negative impact on your staff and your members. Navigating change and effectively communicating with your teams during the process will determine success and avoid the challenges.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Podcast: ‘Mental health in the workplace’

The Association 100

Step into the often-overlooked area of workplace mental health with The Association 100 Podcast as my colleagues Meghan Henning, Christine Stay and I explore the critical impact of mental health initiatives within associations. This episode offers a comprehensive look into the role that associations play in shaping a supportive mental health culture.

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Essential Strategies for Transitioning Your Community Platform

Forj

A vibrant online community can transform how people connect, learn, and engage. But creating a space where ideas flourish and collaboration thrives isn't just about gathering people—it's about implementing the right technology.

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4 Tips for Your Association’s Data-Driven Marketing Strategy

AMR Management Services

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention. According to Deep Sync’s guide to data marketing, organizations that use data-driven… The post 4 Tips for Your Association’s Data-Driven Marketing Strategy first appeared on AMR Management

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The Three Stewardship Imperatives of Fit-for-Purpose Association Boards: Part I

Association Adviser

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. As of this article’s publication date (6/4/24), there are 2036 days remaining in The Turbulent Twenties, and 211 days until this decade’s midpoint on January 1, 2025.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Authors Group Declares Bankruptcy

Associations Now

The Romance Writers of America had seen its membership drop precipitously since the pandemic. A leading writers’ organization has filed for bankruptcy following plummeting membership and struggles to bounce back from a high-profile organizational crisis. On May 29, the Romance Writers of America filed for chapter 11 bankruptcy protection. According to reports on the filing published in the Guardian and Publishers Weekly , RWA owed more than $3 million to hotels relating to its conferences (two

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Evolving leadership and advocacy: insights from CTA’s Kinsey Fabrizio

The Association 100

Join us on The A100 podcast where Kinsey Fabrizio, president of the Consumer Technology Association, shares her comprehensive leadership journey from joining the membership team to steering the organization. Fabrizio discusses the significance of mentorship, strategic succession planning and fostering a nurturing environment for staff and members. She also shares insights on leveraging technology for operational efficiency and enhancing member experiences.

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Make Space—Lighten the Load for Your Heavy Lifters

.orgSource

Stuff is falling off your plate. You’re surrounded by a scary pile of responsibilities. You could delegate. But you don’t have the time to bring another staffer up to speed. Or you might hire new talent, but an opportunity to interview and onboard seems as elusive as a vacation day. Unfortunately, this Catch 22 is standard operating procedure in some associations.

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How to Harness Peer-to-Peer Networks for Membership Renewal

AMR Management Services

As the main source of your member-based organization’s revenue, securing membership dues is undoubtedly one of your association’s biggest priorities. Strengthening your relationships with existing members is less time- and resource-intensive than cultivating new connections from scratch, which is why membership renewal is so important. Plus, the more members who renew, the larger and stronger… The post How to Harness Peer-to-Peer Networks for Membership Renewal first appeared on AMR Manage

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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6 Steps to Revive a Stagnant Online Community

Forj

A vibrant online community is a sign of a thriving, successful organization—it signifies active engagement, robust knowledge-sharing, and a connected membership. On the flip side, a stagnant community can be a silent threat. Disengagement creeps in slowly and steadily, sometimes going unnoticed until it seems too late. Before stagnation creeps in, it's important to recognize the signs of decline and take steps to inject new life into your community.

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Congratulations, 2024 Chamber of the Year Finalists!

GrowthZone

We are excited to share the announcement of Association of Chamber of Commerce Executives (ACCE)’s 2024 Chamber of the Year finalists. As the official Chamber of the Year sponsor, GrowthZone is especially proud as nine of the 12 named use GrowthZone or ChamberMaster software. The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities.

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Announcing the Relaunch of the Association Adviser Podcast!

Association Adviser

We’re thrilled to share the exciting news of the newly relaunched Association Adviser Podcast, brought to you by Naylor Association Solutions. Under the insightful leadership of Naylor CEO & President Christine Shaw, the podcast is dedicated to exploring innovative strategies and effective solutions that keep association professionals informed, inspired, and ahead of the curve.

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Soft Skills Support Hard Leadership Challenges

.orgSource

In a digital market moving at the speed of a video game, recruiting the right staff is a make-or-break activity. But what about the other half of the equation? Most association CEOs don’t hand-pick the board. How do we bring novice players up to speed? What can we do to ensure they have the skills to understand a challenging landscape and make the wise decisions needed for success?

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.