Trending Articles

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain.

What Associations Can Learn from Sears’ Decline Into Bankruptcy

Associations Now

Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note.

Course 169

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

Moery Partners with InLoop to Launch Association Media Platform

Moery Company

We have some BIG news at the Big Red “M.” We are launching a cutting-edge industry news platform – through InLoop – designed through artificial intelligence (AI) to provide the most relevant and influential association content the industry as to offer.

Talk About How You Will Live Your Values

Eric Lanke

It worked. There's not much more to say than that. Last week, in Behaviors Are a Necessary Part of Values , I wrote about an upcoming discussion on values at my association's Board meeting.

Association Brain Food Weekly: 10.12.18

Reid All About it

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator.

Why your payment vendor is one of your association’s most important vendors.

YourMembership Blog

When you think about your association’s revenue, your first thought may not be about your payment vendor. But having a solid partnership with the right payment vendor is critically important to your organization. Consider this: The value of digital payments around the world is expected to reach $3.9 trillion this year, an increase of 14%. The post Why your payment vendor is one of your association’s most important vendors. appeared first on YourMembership.

More Trending

Three Must-Haves for Successful Membership Recruitment

Moery Company

Istock_Credit:Michail_Petrov96. Successful association leaders will tell you that you can’t take your members’ interests for granted. What worked before to get members to enroll is changing.

How to Grow Your Nonprofit’s Instagram Following

Wild Apricot Blog

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered. nonprofit-instagram-strategy nonprofit-instagram

Say Yes To Developing Next-Gen Professionals

Associations Now

As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. Why saying yes to their development will both benefit them and your association.

The Real Value of Associations for Members

Smooth The Path

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.”

13 Ideas for Generating Non-Dues Revenue


Note: This post was originally published on 1/13/16; Updated 10/16/18 for added value. Membership dues are a big part of your organization’s overall revenue stream. But in order to attract more members, it’s important to keep those membership dues down.

JP Moery’s Association Playbook – Episode 160: Follow the Tech Trends (or, Get Left Behind) with Kerry Doyle

Moery Company

Today’s association business environment requires us to stay abreast of ever-evolving technologies and be ready to pivot.

7 Giving Tuesday Ideas To Make 2018 Your Best Year Yet

Wild Apricot Blog

If you're hoping to create a great experience for donors this Giving Tuesday, check out this list of ideas to inspire you. giving-tuesday-ideas giving-tuesday


3 Ways to Involve Members in Innovation

Associations Now

A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Here are three ways you can generate change that starts with your members. Would you call your association innovative?

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN).

Evolve Your Association Leadership Style: 3 Practical Ways


As a leader, you should always be trying to gain new perspectives on how to best engage with your team, otherwise your association might start to feel disconnected.

How to Develop Top-Selling Sponsorship Inventory for Your Next Event – Moery Webinar

Moery Company

If your sponsorship inventory consists of food and beverage events and branding of the conference bag, sponsors are bored. And, it’s a guarantee the new, most sought-after sponsors will be aligning themselves elsewhere.

Is your association helping millennials further their careers?

YourMembership Blog

At the risk of stating the obvious, every membership organization needs members. Recruiting and retaining members is fundamental to the success of any association, but it’s often easier said than done. One reason for this is there’s often a disparity in what associations think members want from their organization and what members actually value. Another. The post Is your association helping millennials further their careers? appeared first on YourMembership.

How Two Associations Built Diverse Boards

Associations Now

Think marathon, not sprint, they say. But don’t wait to start building a culture that champions diversity. A decade ago, the Online News Association’s leadership persuaded itself that it didn’t need to think much about diversity.

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best.

Salesforce or Microsoft: What’s the Right CRM Platform for Your Association Management Software?


In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their association management software (AMS).

Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

People don’t trust institutions today say sociologist Dr. Josh Packard. We don’t think institutions have our best interests in mind he says. We believe they serve the interests of the professionals who created and run them, and they serve the interests of perpetuating their own existence.

Industry Buzz: 3 Key Takeaways from #MCLIVE18


If you follow us on social media, you likely know about the conference we just held in Indianapolis - MC LIVE! (If If you don’t follow us on social media, should! All the links are at the bottom of this page.). That said, at MC LIVE!,

Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

After starting a Young Professionals Taskforce for his local state society, a YP shares three things organizations can do today to get ready for next-gen members.

HighRoad Presents at OrgSource on Stacking the Association Martech Deck

HighRoad Solution

You wouldn’t put on your favorite sports sweatshirt and head out to your yard with only a rake, would you? Even if that is how you did it growing up, you know that using only a rake means a lot of extra work and a sore back at the end of the day. HighRoad News & Events


The Superpower Most Associations Overlook

Smooth The Path

Have you ever had a conversation with an extremely busy, successful person and while they were talking to you, they made you feel like you were the only person in the world? That is a superpower!

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event.

Sexual Assault: Resources for Families and Tips for Self-Care

Beth Kanter's Blog

Note from Beth: When United Way Worldwide colleague Neil Parekh shared this piece earlier this week, I asked if he would publish as a guest post on my blog. I know it was a difficult piece for Neil to write and appreciate him sharing this. TRIGGER WARNING.

Three Ways To Buck Tradition at Your Annual Meeting

Associations Now

Sick of executing conferences the same way you’ve done them for years? Consider making these changes to breathe new life into your events and boost attendee engagement. It’s easy to stick with routine. I tend to go with one of two routes when I head out the front door to go on a morning run.

HighRoad Solution Shows Fonteva Users How to Integrate Marketing Software to Accelerate Growth

HighRoad Solution

HighRoad Solution is excited to be part of this year’s Fonteva Users Network Conference. This opportunity to help the Fonteva community use marketing automation tools to increase membership, engagement, and revenue is a highlight of our year! HighRoad News & Events

How to Revamp Your Hiring Process For a Better Culture

Association Success

This association experimented with new ways of identifying talent. At the American Alliance of Orthopaedic Executives, we have a small staff that we have been slowly growing since I came in as CEO nine years ago.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

Tamela Blalock, MBA, CAE, CMP, DES. If you could have a professional superpower, what would it be?

The Ultimate List of Association Blogs for 2018


Back in 2015, we recommended the 7 best association blogs to check out as an association professional (including some of our favorites like Associations Now & Smooth the Path ).

Member Engagement, Blockchain Style

Associations Now

The Government Blockchain Association is hoping to juice up engagement by, fittingly, offering tokens to members as part of a long-term experiment. The more active members are, the more they accumulate tokens—which will have value on a member exchange in future years.

October Social Media Post Ideas for Associations


Coming up with ideas for social media posts can be stressful and time-consuming. The social media success formula indicates that only 10% of posts should be about your organization. So, what about the rest of your posts?

HighRoad Solution Talks Marketing Automation At The Personify User Group Meeting in Chicago

HighRoad Solution

Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data? HighRoad News & Events