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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement.

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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead.

Focusing on the Association Chapter

Moery Company

IStock/Credit_Nastco. One of the significant trends developing in 2019 is the increased interest by national organizations in strengthening their chapter operations.

The 3 Things Every CEO Should Know About Culture

Jamie Notter

One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle.

Give Me Free Afternoons

Eric Lanke

This post in Associations NOW recently caught my eye, arguing, as it does, for association conferences that span a fewer number of days in recognition of the increasing desire for "work-life balance" among association members. I've got a different take.

JP Moery’s Association Playbook – Episode 173: How to Structure a Killer Brainstorming Session

Moery Company

Host JP Moery doesn’t hold a brainstorming session without a plan – otherwise, you’re doomed by the same old back and forth – “Hey, John. What do you think? Hey, Bob. What’s your idea?” During his latest podcast, he shares a few ways to successfully map out your approach.

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7 Ways to Refine Your Buyer Personas with Community Data

Higher Logic

All great buyer personas are alike; each bad buyer persona is bad in its own way. Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have.

The Shutdown’s Long-Term Ripple Effects on Meetings

Associations Now

While association meetings have already felt the impact of the government shutdown, the effects are likely to persist in the months ahead, even if the government reopens in the next few days or weeks.

DC 101

Why Your Organization Needs a Member Directory

Wild Apricot Blog

Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more

Introducing the 2019 Moery Company Corporate Profile

Moery Company

The 2019 Moery Corporate Profile from JP Moery. The post Introducing the 2019 Moery Company Corporate Profile appeared first on The Moery Company. Association Business Strategy Business Development Sales

Membership Q&A: What’s the Most Effective Renewal Cycle?

Spark Consulting

When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.

You’ll make incorrect decisions. Acknowledge them and fix it.

Effective Database

A client of mine recently wrote the following to me: “It’s so hard to set up a new database and decide how/where you want to track information when you don’t have a really good understanding of the database and how different fields/screens relate to each other.

Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started.

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs


Get 1 CAE credit and and improve your organization’s renewal rates! Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. We’ll be live on Thur.,

3 Reports No Association Can Live Without


Reporting is one of the most valuable tools you have in your association’s toolbox. With reports, you can gain the insights needed to better your organization - and who doesn’t want that?! But are you fully leveraging the power of reporting? Are you pulling the right reports to garner the right data?

Resources of the Association Community

Smooth The Path

Where do you get knowledge and insights about the association industry? I am lucky. I conduct member research all the time, so I get direct access to the bright spots in our industry.

We Prefer Stories To Stats—The Dark Side of Stories

Velvet Chainsaw

We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information and from small sampling sizes.

Meet Outside the Box: Food Tourism for Team Building

Associations Now

A seemingly freewheeling networking event over food and drinks can provide the structure needed to encourage new and lasting connections.

Talent Demonstrated Not Time Served

Idea Architects

When it comes to staff hires or promotions and volunteer elections and appointments, it's long overdue that we shift emphasis from time served to talent demonstrated. Marking time alone is not qualification. It's what was contributed and accomplished in the time served that matters more.

Leveraging Partnerships in 2019: 3 Areas to Consider


Partnerships can be beneficial to just about every company and organization. They’re how you expand your reach, maximize your resources, and provide your members with additional value. But what type of companies and organizations should you be partnering with?

Why Your Survey May Not Be Getting You the Results You Need

Smooth The Path

Words are open to interpretation. If we ask on a survey, do you feel supported by the association? What does that mean exactly? As a respondent I might deliberate for a while.

“The Beach Was too Sandy”—Happy Members Are a Nonnegotiable


I’ve been thinking, writing and talking a lot about Association 4.0. That’s how I describe best practices in a game-changing time for the association community and across the business world. Technology is driving the most visible disruption.

We Asked, You Answered: Valuable Volunteer Lessons

Associations Now

Volunteer work not only aids your community, but it can also help you develop relationships and skills that are helpful in a professional environment. Find out how your fellow association pros have benefited from volunteering.

Want lower cost, higher quality, less risk with your AMS? Think: “continuous delivery”

The Nimble AMS Blog

How continuous delivery in association software can help offset costly upgrades and risk. When it comes to your association management software (AMS), you might not automatically think about how the software and upgrades are delivered to you. But it’s an important consideration. Old school software forces customers to wait for big, costly upgrades that are filled with risk.

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How to Use Association Website Analytics for Member Recruitment


Believe it or not, your website acts as a sort of membership salesperson. In fact, it’s probably the best “employee” you have! It never complains, and it always lets you know what’s going on. How does your website tell you anything?

Resolve to Maximize Your Association Management Software This Year

Association Adviser

Happy New Year! As we all know, it’s customary to begin a new year by setting resolutions for what we’d like to achieve. This exercise can reveal better ways in which our time and resources can be allocated.

Strategic planning: Gimme a break?

Association Success

Does strategic planning create unwarranted concern in your association? Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs. In our most recent conversation live in DC, with a virtual component hosted by Association Success, we discussed culture.

Survey: Membership Growth Stagnant Among Associations

Associations Now

In its latest survey, the AMS platform GrowthZone says that more associations are seeing member stagnation or declines than are seeing growth. However, there are some signifiers of an organization that’s more likely to see member growth.

Meet Amber Hulsey - Sales Development Representative


Meet Amber Hulsey, a Georgia native and die hard Bears and Cubs fan who recently joined our MemberSuite team as a Sales Development Representative. Learn more about her background in this month's Employee Spotlight

5 Things Your Association NEEDS in a Learning Management System


We’re willing to bet that your association has educational resources you’d like to share in an easy, organized and professional way with your members and industry stakeholders. The tough part is finding a seamless solution for hosting and delivering that information.

How to Sell Ads at Naylor in the Late 1990s

Association Adviser

I’ve been with Naylor for 22 years. I’m currently the longest-tenured sales rep in Gainesville, and man, have I seen a lot of changes – almost all positive – since I started with the company. Christine Ricci, senior sales representative, Gainesville.

The Pros and Cons of Evolving Workplaces

Association Success

Is remote working the answer for the many or the few? My friends were planning a get together last November at a cabin in Virginia. While we were chatting and figuring out arrangements, one of my friends said, “We can head up on a Friday, but if we do, I’ll have to work from the car. I can turn my phone into a hotspot for internet.”. I didn’t bat an eye at that at all. It’s become normal to be able to work from anywhere, even a moving car.

Federal Employee Groups Go to Court as Shutdown Hits Fourth Week

Associations Now

Feeling the Pain Business travelers far and wide are seeing the impact of the federal shutdown, according to a recent survey by the Global Business Travel Association.

Become Educational Content Partners with Member Companies Before Someone Else Does

WBT Systems

Become Educational Content Partners with Member Companies Before Someone Else Does. Read more about Become Educational Content Partners with Member Companies Before Someone Else Does