Trending Articles

Could Your User Group Be the Key to Increasing Customer Retention?

Higher Logic

Gamification. Loyalty programs. Personal outreach. There are endless ways you could increase customer retention, most of which will probably have a positive impact on your bottom line. But how much impact will they have?

We Feed Our Own Whirlwinds

Eric Lanke

We had Chris McChesney speak at my association's Annual Conference a few weeks back. If you don't know who that is, he's one of the authors of The Four Disciplines of Execution , also know as 4DX.

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

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Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization.

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Membership 101: Should You Reward Novelty or Loyalty?

Spark Consulting

It’s a trick question! You should reward both. . Associations generally do a good job rewarding novelty. The new member gets the special rate. The first time attendee gets the unique badge ribbon and the exclusive reception with the board of directors and committee chairs.

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Microlearning: Fad or Fantastic?

Web Courseworks Associations

Let’s face it, most all of us turn to Google to verify facts and learn something new. Recently, I watched a video on how to convert my garage florescence tube fixtures for LED blubs.

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Getting Out From Behind the Podium

Eric Lanke

My association's Annual Conference was last week, and among the things that means for me is making a presentation to the assembled membership on what the association has been doing over the past year. It's not the first time I've done this.

The 10 Best Social Media Tools for Nonprofits That Save Time and Money (2018 Update)

Wild Apricot Blog

Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks. social media

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

What It Really Means to Begin Something

Jamie Notter

When organizations do work on their culture, they frequently want to rush to action. When we show them the results of our culture assessment, for example, it often leads immediately to a discussion about what should be done about it.

3 advantages of a fully-managed webinar platform.

YourMembership Blog

Recently cited in the Community Brands Digital Member Study was this finding: Technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected to their organization. However, not all technology is created equal, and that’s okay. It’s imperative to. The post 3 advantages of a fully-managed webinar platform. appeared first on YourMembership.

You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam.

Part Three: Writing Snapshots for Each Scenario

Eric Lanke

Two weeks ago, in Step Two: Creating Scenarios Based on Megatrends, Part 2 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our recently completed Board meeting.

Association Brain Food Weekly: 3.2.18

Reid All About it

The weekly list of free educational events and resources for the association community… The American Council on the Teaching of Foreign Languages transitioned into a benefits-based membership model.

The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!)

Wild Apricot Blog

Stop committing these social media fails and learn how to boost your followers and engagement from the pros. social media

Celebrating American Associations Day 2018


Oh, happy day! It’s no secret we love the association community, so having a full day (well, two days actually) to celebrate them…. Count. We’re talking about American Associations Day , folks! A day to rally together, advance our industries, and revel in the Power of A!

Three Things I’ve Learned at My First Job - Moery Company

The Moery Company

From spending most of my time in the pool as a water polo player at UC Berkeley to transitioning to the workplace following graduation, I’ve felt tremendous excitement in landing my very first job this year.

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Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating.

Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed.

9 Things Your Emails Absolutely Must Include to Welcome New Members Right (+Template)

Wild Apricot Blog

I once received a new member welcome email that was so drab, it caused me to cancel my membership with the association. Here’s the email: At first glance, this email seems to have all the important details, but it’s missing something big. When I joined


Trainer’s Notebook: Facilitating Brainstorming Sessions for Nonprofit Work

Beth Kanter's Blog

Does your work at a nonprofit include facilitating meetings or trainings? Looking for new techniques to add to your facilitator’s toolbox?

Are you free online?


It’s a question many of us wouldn’t hesitate to answer to. The rapid growth of the internet, as well as its proliferation across devices and throughout our lives, often gives way to the idea that the online world is largely a free one.

How Automation Will Save Marketing

Higher Logic

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience?

The Moery Company Launches Mobile App - Moery Company

The Moery Company

Big News from the Big Red “M”! We are so fired up to announce the launch of our app – Association Growth by JP Moery. Industry professionals can now download our app from the App Store and the Google Play Store. Just search “ Moery Company ” and you’ll be in business.

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Complete Guide: How to Raise Funds on Facebook (with examples)

Wild Apricot Blog

In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit. Facebook

Book Review: Work That Matters

Beth Kanter's Blog

Last month I was lucky enough to run into Maia Duerr who participated in Wake’s Tech2EmpowerUSA at a workshop I was facilitating on the Happy Healthy Nonprofit. Maia Duerr recently published a book called “ Work that Matters: Create a Livelihood that Reflects Your Core Intention.”

The Hidden Monetary and Environmental Cost of Invoicing


The ugly truth about traditional billing and payment processing is, well, ugly. Invoices sent via mail require more resources than you may realize. You spend time and money on: Paper (invoices & envelopes). Bank slips, receipts, and deposit notes. Ink cartridges.

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Harness the Power of Your Association Publication

Association Adviser

Does your association’s publication have members saying, “Wow!”. It should. After all, your publication is one of the most effective and important communications pieces that your association uses to reach members.

JP Moery’s Association Playbook – Episode 130: What Associations Can Learn from Consultants, with Casey Clark - Moery Company

The Moery Company

These two friends go way back in the association world. In fact, Host JP Moery and Casey Clark, Vice President of Strategic Communications at the American Gaming Association, have shared similar career paths in that both have worked on the association side and the consultant side of the game.


Over 100 Museums and Historical Societies Use This #1 Museum Membership Software

Wild Apricot Blog

Museum Membership Software can take all the administrative and membership tasks at a museum and automate them completely while you focus on what’s important — your members and your collection

Associations Just Need to Exceed Expectations

Smooth The Path

Joe noticed his hands were clammy. As he drove to his first chapter meeting, Joe thought about a couple other industry meetings he had attended. He remembered feeling quite awkward at those. He did not know anyone. The groups were professional but not all that welcoming.

What is AI and How Do Associations Use It?


If you’re like many people, you keep hearing about AI (artificial intelligence) but have no idea what it really means. It’s okay to stop pretending. Take a couple of minutes to learn about AI. What is AI?

Will Robots (and bots) Replace Nonprofit Staff and Interns in the Workplace?

Beth Kanter's Blog

Allison Fine and I have been collaborating on research and writing about the next wave of disruptive technologies (AI, Bots, and Robots) and what it means for the nonprofit sector. We have a couple of opportunities coming up for you to join the discussion.

Going “All In” on Social Media - Moery Company

The Moery Company

This social media tactic may help you build awareness and provide a launching pad for more sales in your organization. Ours methodology is simple – we are “all in” with the approach.