Trending Articles

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

JP Moery’s Association Playbook – Episode 164: Secrets Every Association Should Know About Sponsorship Sales, with Elizabeth Johnson

Moery Company

Here’s a dose of reality for associations…. Host JP Moery welcomes to the show Moery Vice President, Elizabeth Johnson who’s been selling sponsorship programs for the past eight years at the Big Red “M.”

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Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.

Association Brain Food Weekly: 11.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now.

The Importance of Interviewing for Values

Eric Lanke

I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why.

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.

Moery Client Partners to be Honored as DCA Live 2018 Nonprofit Leaders

Moery Company

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More Trending

Our Relationship With Online Video is Changing

Associations Now

Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out.

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5 Year-End Fundraising Emails That Are Sure to Increase Donations

Wild Apricot Blog

Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations

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Sometimes People Just Need to be Invited [Case Study]

Higher Logic

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.

Are You Asking Your Member Prospect the Right Question?

Moery Company

The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership sales.

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Developing Your Conference Story Arc To Activate Participants’ Brains

Velvet Chainsaw

Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc.

4 Lessons Association Chapters Can Learn From Craft Breweries

Associations Now

Craft breweries—of which there are more than 7,000 nationally—are becoming a major economic force in many communities, as well as a cultural one. Associations looking to build up a strong chapter system would be smart to take notes.

Wild Apricot Launches Mobile App for Members on Android

Wild Apricot Blog

The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started. android Mobile-App mobile product Membership-App Member-App

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.

Giving Planner by Giving Compass

Beth Kanter's Blog

? ?. I don’t know about you, but with everything that is going on in the world today – from natural disasters and political issues – I’m frequently being asked to donate to different causes.

How to Prevent Your Members from "Going Dark" This Holiday Season

MembersClicks

Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible. Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so!

Tips 68

How to Generate Buzz for a Legacy Event

Associations Now

Even if your annual conference has been successful for the past three or four decades, it could have also lost some of its excitement factor. A few ideas for getting attendees and your staffers buzzing about a longstanding event.

How to Select the Best Landing Page Software for Your Association

HighRoad Solution

All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change.

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How to Leverage Your Association’s Super-Members

Smooth The Path

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.

#MyGivingStory Contest 2018

Beth Kanter's Blog

I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization.

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What NOT to Do with Your Member Renewal Campaigns

MembersClicks

If you’re like most chamber or association professionals, you may be inadvertently focusing on acquiring and engaging your current members without trying to actively retain them for the next season.

Mapping Out a Roadshow Strategy

Associations Now

When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. Here’s how the Endocrine Society does it to connect with their time-strapped research scientists.

5 Reasons Why Associations Should Use Vertical Video

GrowthZone

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane.

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Infographic: 3 Steps to Setting Up Your New Member App

Wild Apricot Blog

This infographic will show you the 3 easy steps to getting your members started using the Wild Apricot for Members App, and helping them stay engaged even on the go. application app-for-members Member-App Mobile-App

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How to Create a Better Member Engagement Scoring Model For Your Association

HighRoad Solution

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc.

Your Members Need to See You Smile

Smooth The Path

I am on a flight from DFW to PHL which means today I had the opportunity to intact with many people. First, I meet the team of TSA folks who looked at my identification and processed me through security. No one smiled, they were concerned with the process.

A Massive Decision: The Conference That Plans to Redefine the Kilogram

Associations Now

This week’s General Conference on Weights and Measures, taking place in France and put on by the International Bureau of Weights and Measures, is expected to change the way it measures kilograms, moving from a literal model on which the measurement is based to a mathematical model.

5 Tips for Next Year’s Marketing Plan

GrowthZone

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals.

Time Saving Tips for Association Pros: Holiday Edition

MembersClicks

With the New Year closing in on us (seven weeks away), this fourth quarter will be done before you know it! That means your time is even more valuable during the holiday season and you want to make sure you're using your time effectively and efficiently. But don’t fret!

Woulda, Coulda, Shoulda

Idea Architects

Who decides someone should do anything? That was the question I posed recently during a lively debate over a latte or two (OK, three) with colleagues. The entire conversation started when a friend asked us for advice about an opportunity she was considering.

Ready, Fire, Aim Membership Marketing

Membership Marketing

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

4 Easy Ways to Give Members the VIP Treatment

Associations Now

Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated. Your members are the heartbeat of your association. Their involvement keeps your organization thriving, and for that, they deserve some recognition.

The Board’s Burdens: Part 3

Association Adviser

This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. Please read Part 1 and Part 2.)

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Using Stories – Snapchat, Instagram, and Facebook

GrowthZone

The concept of telling good stories isn’t new. Even Greek philosopher Aristotle, born in 384 B.C., understood the importance of a good story and gave advice on storytelling. Why has it been such a powerful tool for so long? Because stories Inspire people to take action.

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How to Use Disney Magic to Increase Member Retention

MembersClicks

If you’ve ever been to any Disney park, you KNOW they go above and beyond to provide an exceptional customer experience. What makes their approach so special is Cast Members (aka, park employees) are given the authority to go above and beyond for guests.

Retaining Longtime Members: What We Thought We Knew

Association Success

How we invited members to share their expertise, and inspired engagement. Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing member engagement.