Trending Articles

Education Sales: 3 Factors That Limit Them

Blue Sky eLearn

Recently I listened to the Leading Learning podcast, 3 Factors That Limit Sales of Education. When working with our association clients, we sometimes come across those that are struggling to sell educational programs or launch new initiatives. Here is what I learned from the podcast: .

4 steps to take to bring back your lapsed members

YourMembership Blog

Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership.

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Association Webinars: Not Just for Continuing Education

Blue Sky eLearn

Our Blue Sky eLearn team spends a lot of time working with clients producing webinars associated with continuing education for their members. But there are so many more use-cases to consider leveraging this engaging and cost-effective technology. We’ve outlined a few ideas for consideration: .

Get to Know Ideation in Higher Logic Community: Your Tool for Effective Feedback

Higher Logic

When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue.

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AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Association Brain Food Weekly: 2.14.20

Reid All About it

The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.”

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals.

Four tips to start personalization for small staff associations

YourMembership Blog

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? Personalized content customized to their interests!]. ?? Where do they want it? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. Yesterday.].

Association Brain Food Weekly: 2.7.20

Reid All About it

The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine?

Looking Ahead: The Top 12 Nonprofit Sector Trends for 2020

Wild Apricot

Stay in the know on what 2020 nonprofit trends to anticipate when it comes to nonprofit marketing, social media, tech, volunteering and leadership

How to Keep Your Association Out of Technical Debt

WBT Systems

How to Keep Your Association Out of Technical Debt. Read more about How to Keep Your Association Out of Technical Debt

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Best practices for auto-renewal to increase renewal rates

YourMembership Blog

In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that members need a reminder that it’s time to renew their. The post Best practices for auto-renewal to increase renewal rates appeared first on YourMembership.

Association Brain Food Weekly: 1.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. If you received an email from MGI with a personal link, please use that.

How to Set Up a Membership Directory With Photos on Your Site — Easy Template

Wild Apricot

If you're looking to add a membership directory with photos to your site, you can do it in Wild Apricot's website builder. This easy to follow step-by-step guide will give you a simple template

The Role of Negotiation in Culture

Jamie Notter

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint.

Teach Members & Customers How to Succeed as an Online Learner

WBT Systems

Teach Members & Customers How to Succeed as an Online Learner. Read more about Teach Members & Customers How to Succeed as an Online Learner

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Is a Conference Ombuds Program Right for Your Association?

Associations Now

Attendee safety is a top priority for associations, which is why some are hiring conference ombuds to serve as a confidential and neutral resource for participants who want to share concerns. Every association wants their conference attendees to feel safe and welcome at their events.

The State of Association Membership Sales

Moery Company

Here’s what I see working in the association field right now: associations are beginning to focus and implement improvements on their value proposition and modernizing their membership categories.

How to Write The Best Thank-You Letter for Donations + Three Templates and Samples

Wild Apricot

The impact of a great thank-you letter can't be overstated. Here's how you can prepare the best thank you letters for donations to keep your donors coming back for more

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3 things Popeyes’ chicken can teach you about branding

Association Success

Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT , Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months. .

The Growing Member Need for Self-Care & Wellbeing Education

WBT Systems

The Growing Member Need for Self-Care & Wellbeing Education. Read more about The Growing Member Need for Self-Care & Wellbeing Education

Give Your Conference Attendees Something to Brag About

Associations Now

Phoenix-based Cloth & Flame is transforming events into experiences. Here’s how you can learn from their success.

Modernizing Your Association’s Dues Model and Value Proposition – Association Hustle Podcast Episode 220

Moery Company

Many associations are reevaluating their business models and focusing on optimizing their membership dues structures. Specifically, the associations that have 50% or more of their revenue coming in from membership dues.

Don’t Miss Out on PersoniFest 2020 — Check Out Our Top Program Picks!

Wild Apricot

PersoniFest 2020 is in Colorado Springs between April 5-8. Here's why you and your team don't want to miss Wild Apricot's third annual user conference

The Secret Sauce to Social Media Success

MembersClicks

There are ample social media best practices out there. For example…. Respond to any and all comments. Never delete a comment (unless it’s clearly spam). Incorporate hashtags, but don’t go hashtag crazy (Three or fewer is ideal).

Dave Coriale Earns Certified Association Executive Credential

Delcor

ASAE announced that DelCor president, Dave Coriale, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry.

When a Game-Changing Vendor Comes Along

Associations Now

The best ideas don’t always crop up at a convenient time for your annual budget, but your association should have a plan for when a vendor comes up with an innovation so game-changing that you need it now. That’s a lesson the fast-food industry is learning at the moment.

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Productivity Hacks for Growth

Moery Company

It’s important to stay focused in a season of growth. One way to successfully do so is by staying productive. Here are three hacks that I have adopted from other individuals that have helped me tremendously.

How to Write a Sponsorship Letter (+ 7 Templates)

Wild Apricot

Ready to get into the wild and exciting world of sponsorship? Here's a complete guide to writing a sponsorship letter to help you get started

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Peak User Group Conference 2020:Hit eLearning Out of the Park!

CommPartners

CommPartners’ Peak User Group Conference started in 2018. After meeting clients face-to-face, and receiving positive feedback from participants, we knew this was something we wanted to repeat.

How to Get Your Members Excited About Online Learning

MembersClicks

Lots of people — including, likely, many of your members — just love to learn, so getting some buzz going about your online learning program should be pretty easy. But what about keeping your members-turned-learners engaged, and coming back for more?

Historical Association Initiative Examines White House Legacy of Slavery

Associations Now

A new White House Historical Association research initiative, unveiled during Black History Month, is setting out to detail the legacy of slavery at and near the presidential residence.

Decisions Association Executives Will Have to Make in the Near Future – Association Hustle Podcast Episode 218

Moery Company

Are you an association executive of a small- to mid-sized organization? If so, give this episode a listen. There are several factors that will cause a change in your organization in the next couple of years. Make those adjustments now and reap the benefits.

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