INDUSTRY INSIGHTS YOUR PEERS ARE READING
I have a couple of keynotes at HR conferences coming up in September, and I am thinking about drawing some attention in those talks to a relatively new term in HR: Culture Operations, or Culture Ops. If you’re outside of the Human Resources world, you may not realize that the term, “human resources”, has become a bit out of fashion these days. MORE
IStock_Credit:alekseykh. So, how do you sell government relations as one of most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs. MORE
Everybody’s talking about how to improve the customer experience (or CX) these days, but if better customer experience doesn’t translate into dollar signs for your revenue growth, then is the effort even worth it? Maybe focusing on customer experience is just a feel-good idea. MORE
SMPS went through a 2-year rebranding to better tell its story and those of members. Rebranding improved its messaging andand membership appeal. The post Flipping the Script on Rebranding: How an Association Told Its Member Story appeared first on Association Adviser. MORE
Istock/CreditFug4s. Does your prospectus follow the same old format? I’ve seen a few lately and I can tell you from my experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s attention. MORE
No matter where you are in the world, associations are encountering similar challenges, and then also finding similar opportunities. Globalization presents us with opportunities to collaborate and flourish, but also has its own set of bottlenecks that aren’t necessarily seen locally. MORE
The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The secret? A lot of face time. When B. MORE
With a variety of fields represented, the new Alliance for Responsible Professional Licensing aims to speak up in state legislative battles over credentialing, which have picked up in recent years. MORE
An association’s board had been talking about how young professionals were the least engaged of all the member segments. Much to the dismay of the staff, the board surprised them by voting for free membership for each young professional’s first year of membership. MORE
How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership. MORE
Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. MORE
Learn about ways to make your conference site fully accessible from guest, Mike Doane. MORE
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Consumers are more empowered than ever because they can access and share information about the products and services they love (or hate) over the web. This has led to a dramatic change in the way brands work. Companies are no longer the ones in control now that we live in the Age of the Consumer. Every individual with an internet connection has the power to influence the purchase decisions of others. MORE
When you hear the words “manager” and “mentor,” you often think of those above others; those whose job it is to provide guidance and feedback. But after attending an educational breakout at ASAE’s Annual Meeting & Exposition , I realized that management and mentoring should go both ways. MORE
After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available. MORE
In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions. MORE
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like. Is your member engagement rate dropping? MORE
Here are several useful nonprofit tech tools, as well as how you can select the right ones for your nonprofit, from guest poster Amy Neumann, founder of Free Tech for Nonprofits MORE
At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership. Career Solutions Non-Dues Revenue MORE
When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient. Email Marketing MORE
Your organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission? appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Non-dues Revenue MORE
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. MORE
Somewhere around a decade ago, just about every cloud-based consumer software companies that wanted to reach the masses included a free customer plan. As a non-paying customer, you are allowed to use the software for free up to a certain point. MORE
If your organization has a job board on its website, then you probably already know just how much value it can add to your organization. And not just value in membership terms, but in how you’re viewed by employers in your industry or community. MORE
The goal of the Emma Coalition, co-founded by the National Restaurant Association, is to kick-start the discussion about how automation will affect the workforce—and how employers can adapt. MORE
Evaluate the cost of maintaining your current system versus buying a new AMS with modern features. Eventually, you realize the cost of maintaining an old car and the risk of it breaking down just aren’t worth it anymore. It’s the same with legacy member management software. MORE
New research found that U.S. workers didn’t use 768 million vacation days in 2018. An HR expert offers advice for employees and employers on making sure those days get used. Last year, workers didn’t use 768 million vacation days, according to a new study from the U.S. MORE
In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!), such as: Pursuing a company that has no connection to your profession/industry. MORE
The Independent Community Bankers of America found so much success with the first round of its Arkansas-based ThinkTECH Accelerator that it’s doing it all over again next year. MORE
New-member onboarding is crucial for associations. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. The new-member onboarding and first-year renewal processes work hand-in-hand and should be a 12+ month program (at a minimum). MORE
“Wellness” isn’t as much a trend as it is a lifestyle for many people. More and more people are becoming aware that, in a world where “busy” is the new norm, it’s critical to put more thought, time, and effort into one’s physical and mental wellbeing. MORE
Radio stations are popping up in hotels across the country. Their goal: Amplify the local community. Also: Happy employees make for happy members. Hotels offer gathering spaces, a place to rest your head, and—radio? MORE
Moery Company
AUGUST 21, 2019
Istock/CreditFug4s. Does your prospectus follow the same old format? I’ve seen a few lately and I can tell you from my experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s attention.
YourMembership Blog
AUGUST 23, 2019
How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership.
Wild Apricot
AUGUST 20, 2019
Here are several useful nonprofit tech tools, as well as how you can select the right ones for your nonprofit, from guest poster Amy Neumann, founder of Free Tech for Nonprofits
Spark Consulting
AUGUST 20, 2019
In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!), such as: Pursuing a company that has no connection to your profession/industry.
Associations Now
AUGUST 19, 2019
The Independent Community Bankers of America found so much success with the first round of its Arkansas-based ThinkTECH Accelerator that it’s doing it all over again next year.
Moery Company
AUGUST 21, 2019
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly.
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Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Wild Apricot
AUGUST 20, 2019
Congratulations — you're on your way to changing the world! In this guide I cover how to start a nonprofit or 501c3, from setting your goals to getting your first paying members
Jamie Notter
AUGUST 23, 2019
I have a couple of keynotes at HR conferences coming up in September, and I am thinking about drawing some attention in those talks to a relatively new term in HR: Culture Operations, or Culture Ops. If you’re outside of the Human Resources world, you may not realize that the term, “human resources”, has become a bit out of fashion these days.
Associations Now
AUGUST 18, 2019
The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The secret? A lot of face time. When B.
Moery Company
AUGUST 21, 2019
IStock_Credit:alekseykh. So, how do you sell government relations as one of most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs.
YourMembership Blog
AUGUST 20, 2019
At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership. Career Solutions Non-Dues Revenue
CommPartners
AUGUST 19, 2019
Learn about ways to make your conference site fully accessible from guest, Mike Doane.
MembersClicks
AUGUST 21, 2019
“Wellness” isn’t as much a trend as it is a lifestyle for many people. More and more people are becoming aware that, in a world where “busy” is the new norm, it’s critical to put more thought, time, and effort into one’s physical and mental wellbeing.
Associations Now
AUGUST 19, 2019
Radio stations are popping up in hotels across the country. Their goal: Amplify the local community. Also: Happy employees make for happy members. Hotels offer gathering spaces, a place to rest your head, and—radio?
Association Success
AUGUST 20, 2019
In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions.
Membersuite
AUGUST 19, 2019
Meet Brandon Jones, an Executive Account Executive from Texas that enjoys restoring old cars and trucks. Learn more about Brandon in this month's Employee Spotlight
Higher Logic
AUGUST 22, 2019
Everybody’s talking about how to improve the customer experience (or CX) these days, but if better customer experience doesn’t translate into dollar signs for your revenue growth, then is the effort even worth it? Maybe focusing on customer experience is just a feel-good idea.
Smooth The Path
AUGUST 22, 2019
An association’s board had been talking about how young professionals were the least engaged of all the member segments. Much to the dismay of the staff, the board surprised them by voting for free membership for each young professional’s first year of membership.
Associations Now
AUGUST 20, 2019
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like. Is your member engagement rate dropping?
Association Success
AUGUST 19, 2019
No matter where you are in the world, associations are encountering similar challenges, and then also finding similar opportunities. Globalization presents us with opportunities to collaborate and flourish, but also has its own set of bottlenecks that aren’t necessarily seen locally.
Association Adviser
AUGUST 23, 2019
SMPS went through a 2-year rebranding to better tell its story and those of members. Rebranding improved its messaging andand membership appeal. The post Flipping the Script on Rebranding: How an Association Told Its Member Story appeared first on Association Adviser.
HighRoad Solution
AUGUST 22, 2019
When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient. Email Marketing
Smooth The Path
AUGUST 20, 2019
Somewhere around a decade ago, just about every cloud-based consumer software companies that wanted to reach the masses included a free customer plan. As a non-paying customer, you are allowed to use the software for free up to a certain point.
Associations Now
AUGUST 22, 2019
New research found that U.S. workers didn’t use 768 million vacation days in 2018. An HR expert offers advice for employees and employers on making sure those days get used. Last year, workers didn’t use 768 million vacation days, according to a new study from the U.S.
Association Success
AUGUST 22, 2019
After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available.
MembersClicks
AUGUST 22, 2019
When you hear the words “manager” and “mentor,” you often think of those above others; those whose job it is to provide guidance and feedback. But after attending an educational breakout at ASAE’s Annual Meeting & Exposition , I realized that management and mentoring should go both ways.
Association Adviser
AUGUST 21, 2019
Chris Haerich of the Professional Association for Customer Engagement explains how investing in association membership guarantees you’ll receive the membership value you want, and why everything about her industry keeps her up at night.
GrowthZone
AUGUST 20, 2019
New-member onboarding is crucial for associations. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. The new-member onboarding and first-year renewal processes work hand-in-hand and should be a 12+ month program (at a minimum).
Associations Now
AUGUST 20, 2019
With a variety of fields represented, the new Alliance for Responsible Professional Licensing aims to speak up in state legislative battles over credentialing, which have picked up in recent years.
Nimble AMS
AUGUST 19, 2019
Evaluate the cost of maintaining your current system versus buying a new AMS with modern features. Eventually, you realize the cost of maintaining an old car and the risk of it breaking down just aren’t worth it anymore. It’s the same with legacy member management software.
MembersClicks
AUGUST 20, 2019
If your organization has a job board on its website, then you probably already know just how much value it can add to your organization. And not just value in membership terms, but in how you’re viewed by employers in your industry or community.
SocialFish
AUGUST 23, 2019
Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor.
Disciple Media
AUGUST 23, 2019
Consumers are more empowered than ever because they can access and share information about the products and services they love (or hate) over the web. This has led to a dramatic change in the way brands work. Companies are no longer the ones in control now that we live in the Age of the Consumer. Every individual with an internet connection has the power to influence the purchase decisions of others.
Associations Now
AUGUST 22, 2019
The goal of the Emma Coalition, co-founded by the National Restaurant Association, is to kick-start the discussion about how automation will affect the workforce—and how employers can adapt.
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