Trending Articles

What the Pandemic Taught Me About Business – Association Hustle Podcast Episode 235

Moery Company

JP Moery learned a lot about business over the past couple of months. Listen to this week’s episode to hear about the five lessons that he learned while leading his company and team through a pandemic. Hello and welcome to JP Moery’s Association Hustle Podcast.

Postponing Member-Centric Engagement Webinar

Spark Consulting

Out of respect for the ongoing uprisings protesting the murder of George Floyd and longstanding, unaddressed racism and racial discrimination in American society, I’ve requested that Association Insights postpone our scheduled Wednesday, June 3 webinar, Leading Engagement from the Outside In, to a later date.

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47 Free Nonprofit Webinars for June 2020

Wild Apricot

Here are all the free nonprofit webinars happening in June 2020 that the Internet has to offer


Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

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How to Pitch Existing Partners a Webinar Sponsorship

Moery Company

The other day, a good friend asked me, “Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we’re having great engagement with – into webinar sponsorships. They’re hesitant about the idea.” ” Here’s the advice that I gave them.

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Pledge Fundraising: 4 Tips for Creating a Powerful Campaign

Wild Apricot

Pledge fundraising raises money through promises of donations to be collected at a later date. Here's how you can pull off a successful campaign

Tips 229

Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year

WBT Systems

Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year. Read more about Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year


Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively.

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How to share bad news via Zoom

Association Success

If this was five months ago I would say delivering bad news remotely is unacceptable. But things have changed. As remote offices and virtual events become the new norm, it is inevitable that we will have to navigate sharing bad news through virtual means.

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How to Recover, Relaunch, and Rebound Your Association

Moery Company

We’ve adjusted, adapted, and pivoted. Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. First, some observations on what we’re seeing here at The Moery Company.

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May Update: COVID-19 Relief, Update from Support, and More

Wild Apricot

In this month's newsletter, you'll hear about our new COVID-19 Response and Resources page, as well as get the latest scoop from the Support Team and more

Empathetic Marketing: Cultivating Creativity and Connection

Association Adviser

It doesn’t matter if you are an individual or a company, we’re all in the same boat trying to make sense of some very new territory because of challenges brought on by the COVID-19 pandemic.

Black Lives Matter


Support Black Lives Matter: [link]. What a strange and extraordinary time to be alive in the United States. We are living in a land full of people who have reached a breaking point.

Meet our SURGE Connect keynote interviewees

Association Success

We are so excited our SURGE Connect virtual conference is almost here! .

How to Update Your Membership Retention and Renewal Programs

Moery Company

Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. On average, our association clients experience 90% of their members renewing on an annual basis.

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Extend the Attendee Experience Beyond Your Virtual Conference


At in-person and virtual conferences, attendees listen to speakers, take in new information, get excited about new ideas, and jot down next steps. Keep the momentum going and help attendees apply what they learned with these post-event activities

How to provide the personalized experience your members expect

Nimble AMS

Your members’ last great online experience is their new expectation. Is your association keeping up? Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation.

[Guest Post] Content Curation: Your Secret Weapon in the Fight Against Information Overload


The following blog post was written by Elizabeth Weaver Engel, MA, CAE, Chief Strategist at Spark Consulting and Hilary Marsh, Chief Strategist at Content Company. We are all overwhelmed by information these days.

Hello — is it this association you’re looking for?

Association Success

It feels as though the world is changing every single day, and with a global pandemic, that process has only accelerated. But one of the best ways to manage this change is through enforcing and developing our key relationships. .

Post Pandemic Membership Surge – Association Field Report (June 5, 2020)

Moery Company

Your association could experience a new member surge over the next three months. You probably think I’m crazy for saying that. However, I’ve seen it happening over the last several weeks. I’ll give you an example.

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Statement On Today’s Executive Order Concerning Social Media And CDA 230


A nimble approach to training and customer success

Nimble AMS

As you narrow your list of potential AMS vendors, be sure to consider their approach to training. Here’s how Nimble AMS training helps ensure your staff knows how to use your new association management software to the fullest.

2 Types of Membership Reports to Watch for Growth Trends


Reporting is one of the most valuable tools you have in your toolbox. With reports, you can gain the insights needed to better your organization — and who doesn’t want that?! But are you fully leveraging the power of reporting?

Why failure is more valuable than success

Association Success

The most challenging moments in life have some things in common. They are the moments we disappoint our peers or loved ones, don’t meet expectations, or fail to accomplish a goal. The fear of failure is deeply embedded in our culture, from the education system to the way many companies work.

Why You Still Need a Crisis Communications Plan


We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”.

You Have Permission to Try New Things… Even Wacky, Silly Things

Smooth The Path

If your pool noodle knocks someone else’s pool noodles, it means you are closer than 6 feet. You may have seen the article about a German cafe that passed out pool noodle hats to help customers keep their distance. Pool noodle hats are a clever (and silly) solution to a real-world problem.

The Meetings and Conferences I Want to Attend

Idea Architects

A decade ago, the Professional Convention Management Association (PCMA) asked 14 thought leaders about the metamorphosis we need to see in meetings and conferences. I was privileged to be one of them.

Website Evaluation Survey: 8 Questions to Ask Your Members


Your website is the hub of online member engagement. It’s where your members go to access content, view and register for upcoming events (especially all the virtual ones we’re having nowadays), interact with other members.the list of benefits goes on and on.

Silver lining: Lessons learned from social distancing


All of us have been forced to adapt as a result of the COVID-19 pandemic. We’ve canceled nonessential meetings and events to limit large gatherings of people, moved our operations online , and adjusted our daily routines and interactions with others now that we’re observing social distancing.

Can Competitors be Collaborators?


Why we need to work together now more than ever. In a Forbes article titled, “Why Collaborating With Your Competition Can Be A Great Idea,” the author shared research indicating that “coopetition” could be a financial win for the organizations that opt to go that direction.

How will we engage members in the COVID era?

Mariner Management

Think those (pesky?) chapters. Really. More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021.

3 New Member Onboarding Techniques for Resource-Strapped Associations

Smooth The Path

New member onboarding programs are technically advanced at some associations. These associations segment members and deploy sophisticated automated email campaigns. Production-quality videos are frequently employed. Advanced measurement techniques are used, like engagement scoring.