Trending Articles

4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Higher Logic

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them).

JP Moery’s Association Playbook – Episode 168: Big Trends in Association Content Delivery and Sales

Moery Company

There are a few trends developing around Moery Company content delivery and our sales process, and it’s very exciting, says Host JP Moery. Over the last several weeks, he’s seen growth in content engagement and has observed the sales cycle at the Big Red “M” shorten rather significantly. Here’s why.

JP Moery’s Association Playbook – Episode 167: Top Tips for Generating Winning Collateral Materials for Membership Recruitment

Moery Company

It’s very rare if ever that a prospect says, “Hey, send me your membership information,” and then they sign up off the bat, explains Host JP Moery. But, created and utilized strategically, collateral materials for membership recruitment can significantly benefit your sales effort.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based.

Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list?

Solving the Employee Engagement Equation

Jamie Notter

Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting.

Constraints + Creativity = Innovation

Eric Lanke

My association sponsors an undergraduate education program we call the Fluid Power Vehicle Challenge. Essentially, it challenges undergraduate engineers to design and build a human-powered vehicle (typically a bicycle, but not always) that uses my industry's technology (i.e.,

More Trending

50 Nonprofit Blogs You Need To Follow Right Now

Wild Apricot Blog

Check out this list of great nonprofit blogs next time you need advice, insights on the nonprofit sector, or just a good read

184

Membership Q&A: How Much Is TOO Much?

Spark Consulting

How many follow up touch points is too many follow up touch points? When are we just getting annoying? A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know? You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%.

Happy Holidays from YM Support

YourMembership Blog

Our elves have been hard at work all year long to make sure you get the most of your YM system – providing answers to your unique questions, solutions to your problems, and support and training for your team. We want to sincerely thank you for being part of the YM family this past year. The post Happy Holidays from YM Support appeared first on YourMembership. YourMembership News

System 100

4 Community Managers, 4 Common Scenarios, 4 Real Solutions [WEBINAR RECAP]

Higher Logic

Been craving some community management advice? Good thing, because w e've got some scenarios we think you might find relatable. Maybe you’ve got product enhancement requests coming out of your ears – maybe you’ve got a record lack of participation.

Survey 141

The Master List of Apps Your Nonprofit Needs

Wild Apricot Blog

Find the perfect nonprofit app to help you design your day, schedule your tasks, and more in this list

132

How Can Elmo Make Your Nonprofit’s Meetings More Effective?

Beth Kanter's Blog

No, I’m not talking about the cute red Muppet. ELMO stands for “ Enough! Let’s Move On.” ” It is a ritual or organizational norm that can used during meetings to avoid unnecessary discussions that don’t support the meeting objectives.

How to Write an Out-of-Office Email

MembersClicks

Note: This post was originally published on 12/23/15; Updated 12/10/18 for added value. The holiday season is officially in full swing, and with that comes a multitude of out-of-office emails. Brace yourself.).

Effective Sales Email Tactics

Moery Company

I’m sure everyone reading this can agree it’s easy to spill content uncontrollably when sending emails to prospects.

There is no stasis in data management

Effective Database

Here’s the thing. With data management your data is either getting better or getting worse. There is no stasis. So which is happening in your organization? Photo by Nathan Dumlao

Take the Quiz: Is the Member App a Good Fit for your Organization?

Wild Apricot Blog

Engage your members with our free mobile app for associations, clubs and nonprofits. Take the quiz to see if it suits your org! events Member-App mobile app-for-associations app Associations

Engagement is the Fuel that Drives Us

Smooth The Path

Engaged members are the chief evangelists for many associations. Most new members join because a member told them about the association. Engaged members are volunteers, speakers, mentors, writers, evaluators, and community engagers.

Ask the Experts: Event Planning Pro Tips

MembersClicks

Regardless of how long you’ve been doing it, event planning never seems to come without its own unique twists and turns. In fact, it’s the one industry where you can almost expect a curveball. But good news!

Influencer Marketing in 2019: 5 Trends to Watch

Associations Now

Influencer marketing isn’t just about celebrities anymore. As it matures, the phenomenon is growing smaller in scale, as well as more formalized. Read on for some trends to keep an eye on next year.

Education in Healthcare: the Next Fundraising Goldmine

GlowGlobally

Recently presented at the ASAE Annual Meeting in Chicago to over 100 association executives, Mr. Lieven Mariën, external relations manager for MCI Benelux, repeated his popular session last week in a LIVE Webinar. The session was recorded an available for on demand viewing.

The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. It’s a measure of how well a given medium works for reaching members with association information.

The Best Way To Learn About Marketing Automation At Association Forum’s Holiday Showcase

HighRoad Solution

HighRoad Solution is proud to bring some of our best and brightest to the Association Forum Holiday Showcase at the Hyatt Regency Chicago on December 13 th. Attendees can expect to connect, network, and celebrate professional and personal development.

12 Questions to Ask Yourself for a More Successful 2019

MembersClicks

It’s hard to believe 2018 is almost over. As the year winds down, it’s natural (and good!) to reflect on the past 12 months. In fact, doing so can help set you up for a more successful new year. Now, 12 months is a lot to reflect on.

8 Association Event Ideas 20-Somethings Will Love

GrowthZone

Our recent industry survey revealed a number of trends impacting the association industry. Several of the questions generated numerous responses specifically about young professionals. The How-To Guide to Successful Event Promotions. is a blueprint for association success.

Beyond GDPR: Where Data Privacy Compliance Goes Next

Associations Now

A 2018 defined in the IT department by lots of chatter about GDPR compliance helped create an important and lasting conversation about protecting the privacy of members’ data, panelists at the ASAE Technology Conference & Expo said last week.

Unpacking the Association IT Director’s Workout Bag

Delcor

When you finally make a commitment to going back to the gym (how many times now?), how do you decide what you’ll need in your gym bag for a successful workout? In packing that bag, you have to think both strategically and tactically. Strategically thinking, are you going for a long workout?

How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered.

It May Be Time for a Website Redesign If.

MembersClicks

To redesign your website or to leave it as is? That is the question…. Maybe it’s something you’ve been pondering for a while. Maybe it’s something you’ve been intentionally putting off. How do you know if now is the right time? Well, take it from us, it might be time for a website redesign if….

52

3 Marketing Resources for Association Planning

GrowthZone

“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland. When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy.

Leaders Who Belittle

Idea Architects

Image Credit: Leonard John Matthews. Creative Commons License Stop yelling at us. We hear you just fine. Stop talking to us as if you’re all knowing. We know things, too. Stop bombarding us with more of the same. We see the points you’re making.

56

Lining Up Ways to Help People Do and Be More: Guillermo Ortiz de Zarate, NCARB

Association Adviser

Guillermo Ortiz de Zarate didn’t anticipate transforming the way an association services its members.

Association Marketing: They Said/We Said

Smooth The Path

When members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer. I now have many solutions to my problem. It gives me a competitive edge over my peers.

New Roles For Your Established Attendees

Associations Now

Beyond attendee, what other roles could your conference veterans play in your event? Here are four that will bring value to both them and your association. It’s great to have a group of attendees you can count on to come to your annual conference every year.

Signal-to-noise ratio

Effective Database

(Photo by Jason Rosewell on Unsplash) Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through. The same thing applies to your database.

56

End-of-Year Member Survey for Associations: 6 Questions

MembersClicks

Ever wish you could read your member’s thoughts to see what they REALLY thought of your association? Enter end-of-year surveys! Now is the time to get a quick view of what your members are looking for from your association next year.

Association TechTalk about a2z with Personify's Eric Thurston

Delcor

We spoke with Eric Thurston, CEO of Personify, about the company’s acquisition of a2z , an events management and optimization platform through which $1 billion is transacted annually. The acquisition gives Personify Corp.