Trending Articles

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Higher Logic

Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all. Email communication suffers when we’re busy or our inboxes are clogged with to-dos.

Challenges Continue, but Membership Stays Strong

Associations Now

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And there’s good generational news too.

Trending Sources

Sweet Association Social Media & Marketing Jobs – June 21


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Market research for associations leads to better decision-making.

YourMembership Blog

Market research is an asset to your association. But before you appreciate its value, you must first review the role of this data and understand how best to use this information in decision-making which positively affects your member engagement and association growth. Typically, market research for your association is defined as the planning, collection and. The post Market research for associations leads to better decision-making. appeared first on YourMembership.

19 Tennis Club Software Solutions That Save Time and Money

Wild Apricot Blog

If you want to spend more time playing tennis and less time managing your club, tennis club software may be for you — here's everything you need to know about tennis club software, along with 17 options and how to evaluate between them. Tennis-Club-Software

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Google for Jobs is officially here.

YourMembership Blog

On June 20, Google launched the widely anticipated Google for Jobs throughout the United States. The program, which was highlighted by Google CEO Sundar Pichai last month at the Google I/O conference, is a new initiative designed to connect job seekers and employers, perhaps bringing far-reaching implications for the recruitment advertising industry. If you search. The post Google for Jobs is officially here. appeared first on YourMembership. Career Solutions Career Development Google

6 Steps to Run a Productive Virtual Meeting with Templates and Examples

Wild Apricot Blog

If you’d like help making your virtual meetings more productive, here is a six-step formula along with the templates and examples that can make your virtual meetings super productive. Nancy-Settle-Murphy meetings virtual-meetings

Know Your Score: The Risks of a Poor Email Reputation

Associations Now

A new report from the email marketing service Return Path highlights the dangers of sending marketing emails from a domain with a poor reputation—as well as what you can do to improve yours. Are you thinking about your email reputation?

3 Tips for Crafting an Effective Welcome Email


The welcome email is your chance to introduce your association, so make it count. When a new member joins your association, do you fire off a quick message and move on to the next thing on your to-do list?

Before choosing a new AMS vendor, ask yourself THIS question…

Effective Databse

Before you sign up with a new AMS vendor, ask yourself this question: “Can I spend the next 7-10 years working with this company?” ” Because if the answer is “no” or “I’m not sure” you might want to think again. Buying an AMS is like entering a marriage. This isn’t a one-off purchase where you buy the product and never talk to the vendor again. Your vendor will be providing you with support and updates for as long as you use the software.

Select the right association event venue.

YourMembership Blog

Selecting a venue is undoubtedly the most impactful decision you need to make when planning your association event. The venue sets the scene for your event, influences the attendee experience, and probably consumes more of your budget than any other factor. So, if you’re feeling the pressure to find the perfect venue, here are some. The post Select the right association event venue. appeared first on YourMembership. Event Management


8 Lessons from the “Dark Side”: Moving from Association Exec to Vendor


Five months ago, I transitioned from a 10-year career as an association exec to being a product manager with MemberClicks (ahem, that’s right, a vendor). I’ve quickly learned some interesting lessons from making the switch to the “dark side,” as some call it.

Bring the Great Outdoors Into Your Meetings

Associations Now

A new report reveals that attendees and planners have an increased interest in outdoor spaces being used at meetings. Associations and venues are jumping on that trend.

Leveraging the Power of Purposeful Icebreakers

Idea Architects

I have written previously about some of the icebreaker malpractice that occurs in meetings.

Don’t let the exception drive the rule

Effective Databse

I’ve written many times about managing exceptions and being careful not to design rules around exceptions. As a general rule of thumb, if a given action occurs less than 10% of the time, it’s an exception, and should be treated as such. For example, one of the most common complaints I hear from my clients is that members and customers will create duplicate records.

Easy Tactics to Increase Association Email Open Rates


There are several surefire ways to make sure your email stands out in members’ inboxes. By employing even one of them, you increase the chances of sending something your members will actually open. Remember these important tactics when crafting an association email: Be Mobile Friendly.

New Report: Gauging the Success of Your Association’s Emails


You probably send a lot of emails at your association. But do you ever wonder if those emails are actually effective? Maybe you’re monitoring the delivery rate and the open rate, but what actually constitutes as a good delivery rate or a good open rate? For many, that’s debatable.

A Case for Going Global with Certifications

Associations Now

The National Association of Insurance and Financial Advisors launched a new certification with an aim to increase global exposure to the new designation, the profession, and the association.

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members.

What efforts are you making to maintain the relationship with your vendor?

Effective Databse

As has been noted elsewhere , the AMS market has experienced significant changes over the past year. As one simple but powerful example, Community Brands has purchased four AMS providers (Abila, Aptify, NimbleUser and YourMembership) and moved them under one umbrella. The result of this and other actions in the AMS space means that there are (or will be soon) significant changes coming to this space, especially in terms of personnel.

How Nonprofit Professionals Can Manage Workplace Stress Triggers

Beth Kanter's Blog

Flickr Photo by Brittney Bush.

The Perks and Pitfalls of Using Snapchat for Your Association


With so many social applications at your fingertips, how do you decide which platform to reach your audience? Today we are making the case that Snapchat isn’t just for your average teenager.

Report: Remote Work Growing in Prominence

Associations Now

A report from FlexJobs finds that while remote work remains a relatively small part of the work economy, it has seen significant growth in the past decade. Employees who telecommute tend to be older and better educated than the part of the workforce that heads to the office.

Legit learning and technology for your association.

YourMembership Blog

Not too long ago, Tamer Ali, SVP and GM of Learning at YourMembership and frequent contributor to #Onward The YM Blog, sat down with Celisa Steele to record the Leading Learning podcast available below. During this 20-minute episode, Tamer, who is committed to helping organizations in the business of lifelong learning more efficiently operate and. The post Legit learning and technology for your association. appeared first on YourMembership. Online Learning Professional Development

How the Association’s Technology Impacts Your Member’s Experience

Smooth The Path

My husband has an individual serving size coffee maker. The power button and the brew buttons are located right next to each other so it is really easy to hit the power button instead of the brew button.

ETR Steps Forward for Weekly #WorkplaceWellness

Beth Kanter's Blog

ETR Associates Staff Walking Group. Note from Beth: I recently facilitated a Happy Healthy Nonprofit workshop on bringing a culture of wellbeing into the nonprofit workplace. We discussed the importance of leadership modeling and supporting a culture of wellbeing.

Could “Passion Points” Be the Secret to Online Member Engagement?


We’ll be the first to admit, engaging with people online is tough - and that applies to your members as well. You know they’re interested in your association - they joined! - but they’re just not engaging with you online - on social media, in your online social community, in forums, etc.

New Program Focuses on Digital Mastery For Finance Professionals

Associations Now

The ability to harness, process, and make strategic decisions with data is becoming an invaluable skill set for finance professionals and beyond. The Association for Financial Professionals’ Digital Finance Academy helps participants develop these competencies.

How to Make a Convincing Business Case for New Membership Software


Membership software is mission-critical technology, but organizations have limited financial resources to invest. Since the appetite for new technology is never quenched, your business case for new AMS software must demonstrate its superior business and strategic value for your organization. AMS Selection Board Management Build Business Case

Amp Your Association’s Salesforce Knowledge with the Tracking App for Trailhead


Adam Carey, Senior Consultant “While there are many factors that affect long-term success of an AMS, one underlying factor is user adoption. User adoption reflects how well (or not) the staff takes to using the new database.”

I Worry That Associations Borrow Problems from the Future

Smooth The Path

“Don’t borrow problems from the future,” said a friend and colleague. And then she noted it was one of her favorite quotes. It is becoming my favorite quote too. So I tried to find out who said it first and according to Google lots of people have said this.

Engaging Your Members Upon Login: 5 Must-Haves for the Member Landing Page


Getting your members to login can be challenging, but once they do, are you doing everything in your power to keep them there - happy and engaged?

Study: Associations Embrace D&I, Need Better Enactment

Associations Now

New research shows that while association leaders recognize the importance of diversity and inclusion, many still have work do to when it comes to incorporating D&I practices throughout their organization’s work.

What Membership Organizations Can Learn From Magazines


A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement.