INDUSTRY INSIGHTS YOUR PEERS ARE READING
Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process. MORE
Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible. Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so! MORE
I am on a flight from DFW to PHL which means today I had the opportunity to intact with many people. First, I meet the team of TSA folks who looked at my identification and processed me through security. No one smiled, they were concerned with the process. MORE
The concept of telling good stories isn’t new. Even Greek philosopher Aristotle, born in 384 B.C., understood the importance of a good story and gave advice on storytelling. Why has it been such a powerful tool for so long? Because stories Inspire people to take action. MORE
This week’s General Conference on Weights and Measures, taking place in France and put on by the International Bureau of Weights and Measures, is expected to change the way it measures kilograms, moving from a literal model on which the measurement is based to a mathematical model. MORE
This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. Please read Part 1 and Part 2.) MORE
An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. MORE
Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc. MORE
The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything. MORE
Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. MORE
All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change. MORE
The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. MORE
The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully. MORE
If you’ve ever been to any Disney park, you KNOW they go above and beyond to provide an exceptional customer experience. What makes their approach so special is Cast Members (aka, park employees) are given the authority to go above and beyond for guests. MORE
Even if your annual conference has been successful for the past three or four decades, it could have also lost some of its excitement factor. A few ideas for getting attendees and your staffers buzzing about a longstanding event. MORE
I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization. MORE
Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations MORE
The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started. android Mobile-App mobile product Membership-App Member-App MORE
I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why. MORE
When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. MORE
I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you. MORE
Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc. MORE
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. MORE
Who decides someone should do anything? That was the question I posed recently during a lively debate over a latte or two (OK, three) with colleagues. The entire conversation started when a friend asked us for advice about an opportunity she was considering. MORE
This infographic will show you the 3 easy steps to getting your members started using the Wild Apricot for Members App, and helping them stay engaged even on the go. application app-for-members Member-App Mobile-App MORE
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them? MORE
When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. Here’s how the Endocrine Society does it to connect with their time-strapped research scientists. MORE
Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. MORE
With the New Year closing in on us (seven weeks away), this fourth quarter will be done before you know it! That means your time is even more valuable during the holiday season and you want to make sure you're using your time effectively and efficiently. But don’t fret! MORE
Here’s a dose of reality for associations…. Host JP Moery welcomes to the show Moery Vice President, Elizabeth Johnson who’s been selling sponsorship programs for the past eight years at the Big Red “M.” MORE
? ?. I don’t know about you, but with everything that is going on in the world today – from natural disasters and political issues – I’m frequently being asked to donate to different causes. MORE
Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated. Your members are the heartbeat of your association. Their involvement keeps your organization thriving, and for that, they deserve some recognition. MORE
The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership sales. MORE
Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out. MORE
How we invited members to share their expertise, and inspired engagement. Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing member engagement. MORE
Craft breweries—of which there are more than 7,000 nationally—are becoming a major economic force in many communities, as well as a cultural one. Associations looking to build up a strong chapter system would be smart to take notes. MORE
If you’re like most chamber or association professionals, you may be inadvertently focusing on acquiring and engaging your current members without trying to actively retain them for the next season. MORE
Higher Logic
NOVEMBER 13, 2018
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?
Moery Company
NOVEMBER 13, 2018
Here’s a dose of reality for associations…. Host JP Moery welcomes to the show Moery Vice President, Elizabeth Johnson who’s been selling sponsorship programs for the past eight years at the Big Red “M.”
Jamie Notter
NOVEMBER 15, 2018
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.
Reid All About it
NOVEMBER 9, 2018
The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now.
Eric Lanke
NOVEMBER 12, 2018
I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why.
Higher Logic
NOVEMBER 14, 2018
An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.
Moery Company
NOVEMBER 9, 2018
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Associations Now
NOVEMBER 12, 2018
Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out.
Wild Apricot Blog
NOVEMBER 13, 2018
Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations
Higher Logic
NOVEMBER 15, 2018
The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.
Moery Company
NOVEMBER 11, 2018
The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership sales.
Velvet Chainsaw
NOVEMBER 8, 2018
Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc.
Associations Now
NOVEMBER 9, 2018
Craft breweries—of which there are more than 7,000 nationally—are becoming a major economic force in many communities, as well as a cultural one. Associations looking to build up a strong chapter system would be smart to take notes.
Wild Apricot Blog
NOVEMBER 15, 2018
The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started. android Mobile-App mobile product Membership-App Member-App
Higher Logic
NOVEMBER 8, 2018
Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.
Beth Kanter's Blog
NOVEMBER 15, 2018
? ?. I don’t know about you, but with everything that is going on in the world today – from natural disasters and political issues – I’m frequently being asked to donate to different causes.
MembersClicks
NOVEMBER 14, 2018
Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible. Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so!
Associations Now
NOVEMBER 8, 2018
Even if your annual conference has been successful for the past three or four decades, it could have also lost some of its excitement factor. A few ideas for getting attendees and your staffers buzzing about a longstanding event.
HighRoad Solution
NOVEMBER 8, 2018
All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change.
Smooth The Path
NOVEMBER 15, 2018
The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.
Beth Kanter's Blog
NOVEMBER 13, 2018
I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization.
MembersClicks
NOVEMBER 8, 2018
If you’re like most chamber or association professionals, you may be inadvertently focusing on acquiring and engaging your current members without trying to actively retain them for the next season.
Associations Now
NOVEMBER 13, 2018
When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. Here’s how the Endocrine Society does it to connect with their time-strapped research scientists.
GrowthZone
NOVEMBER 13, 2018
Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane.
Wild Apricot Blog
NOVEMBER 9, 2018
This infographic will show you the 3 easy steps to getting your members started using the Wild Apricot for Members App, and helping them stay engaged even on the go. application app-for-members Member-App Mobile-App
HighRoad Solution
NOVEMBER 14, 2018
Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc.
Smooth The Path
NOVEMBER 13, 2018
I am on a flight from DFW to PHL which means today I had the opportunity to intact with many people. First, I meet the team of TSA folks who looked at my identification and processed me through security. No one smiled, they were concerned with the process.
Associations Now
NOVEMBER 14, 2018
This week’s General Conference on Weights and Measures, taking place in France and put on by the International Bureau of Weights and Measures, is expected to change the way it measures kilograms, moving from a literal model on which the measurement is based to a mathematical model.
GrowthZone
NOVEMBER 15, 2018
When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals.
MembersClicks
NOVEMBER 15, 2018
With the New Year closing in on us (seven weeks away), this fourth quarter will be done before you know it! That means your time is even more valuable during the holiday season and you want to make sure you're using your time effectively and efficiently. But don’t fret!
Idea Architects
NOVEMBER 12, 2018
Who decides someone should do anything? That was the question I posed recently during a lively debate over a latte or two (OK, three) with colleagues. The entire conversation started when a friend asked us for advice about an opportunity she was considering.
Membership Marketing
NOVEMBER 14, 2018
Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.
Associations Now
NOVEMBER 12, 2018
Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated. Your members are the heartbeat of your association. Their involvement keeps your organization thriving, and for that, they deserve some recognition.
Association Adviser
NOVEMBER 14, 2018
This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. Please read Part 1 and Part 2.)
GrowthZone
NOVEMBER 8, 2018
The concept of telling good stories isn’t new. Even Greek philosopher Aristotle, born in 384 B.C., understood the importance of a good story and gave advice on storytelling. Why has it been such a powerful tool for so long? Because stories Inspire people to take action.
MembersClicks
NOVEMBER 13, 2018
If you’ve ever been to any Disney park, you KNOW they go above and beyond to provide an exceptional customer experience. What makes their approach so special is Cast Members (aka, park employees) are given the authority to go above and beyond for guests.
Association Success
NOVEMBER 12, 2018
How we invited members to share their expertise, and inspired engagement. Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing member engagement.
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