Trending Articles

Three Must-Haves for Successful Membership Recruitment

Moery Company

Istock_Credit:Michail_Petrov96. Successful association leaders will tell you that you can’t take your members’ interests for granted. What worked before to get members to enroll is changing.

Talk About How You Will Live Your Values

Eric Lanke

It worked. There's not much more to say than that. Last week, in Behaviors Are a Necessary Part of Values , I wrote about an upcoming discussion on values at my association's Board meeting.

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

Cultivating Next-Generation Association Leaders

Association Adviser

Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner.

Association Brain Food Weekly: 10.12.18

Reid All About it

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator.

5 Messages Your Volunteers WANT to Hear


Note: This post was originally published on 8/19/15; Updated 10/8/18 for added value. It’s hard (and scary) to imagine a world without volunteers. They do so much! For your association, they probably assist with marketing, event planning, fundraising, etc.

JP Moery’s Association Playbook – Episode 159: How to Cultivate Thought Leadership at Your Association, and Why it Matters. - Moery Company

Moery Company

Thought leadership is a hot topic in business these days, and developing a thought leadership strategy is an excellent opportunity for associations to push membership value.

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More Evidence for NOT Copying a Culture

Jamie Notter

So I gave myself the rare gift of time last week and read two business books: Ray Dalio’s Principles and Patty McCord’s Powerful.

How to Grow Your Nonprofit’s Instagram Following

Wild Apricot Blog

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered. nonprofit-instagram-strategy nonprofit-instagram

Membership Q&A: Is There a Tipping Point?

Spark Consulting

Is there a “tipping point” when too many benefits start to get lost in the shuffle? . People associate because they’re trying to accomplish something or solve a problem that they’ve been unable to do alone. So yes, your members come to you looking for something in particular – help solving a particular problem that has so far proved intractable or achieving a particular goal that has so far proved unattainable.

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How to Approach a Potential Sponsor the Right Way

Moery Company

IStock_Credit_Ahmetov_Ruslan. You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best.

Evolve Your Association Leadership Style: 3 Practical Ways


As a leader, you should always be trying to gain new perspectives on how to best engage with your team, otherwise your association might start to feel disconnected.

Even Small Staffs Get Value from Culture Data

Jamie Notter

When we were creating the Workplace Genome culture assessment, I had an assumption that organizations with really small staff would tend not use it. I used to joke: Hey, if you’re only 19 employees, then instead of the culture survey, why don’t you just sit around the table and hash things out!?

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Is your association helping millennials further their careers?

YourMembership Blog

At the risk of stating the obvious, every membership organization needs members. Recruiting and retaining members is fundamental to the success of any association, but it’s often easier said than done. One reason for this is there’s often a disparity in what associations think members want from their organization and what members actually value. Another. The post Is your association helping millennials further their careers? appeared first on YourMembership.

How to Develop Top-Selling Sponsorship Inventory for Your Next Event – Moery Webinar

Moery Company

If your sponsorship inventory consists of food and beverage events and branding of the conference bag, sponsors are bored. And, it’s a guarantee the new, most sought-after sponsors will be aligning themselves elsewhere.

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The Art of the Welcome Email

Associations Now

When a new member joins your organization, don’t miss the opportunity to strike the tone with the right message from the get-go. Four tactics can help your welcome emails generate high open and click-through rates. When was the last time you updated your welcome email to new members?

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that.

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5 Ways Your Association Can Use Marketing Automation To Grow

HighRoad Solution

There are specific actions that associations need people to take to meet their core goals – typically membership and revenue. For associations to “stay in business,” they need people to become members, remain members, sign up for programs, buy products, and register for events.

3 tips to gain board approval for a new membership management software

YourMembership Blog

You’ve done your research. You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. An investment of a new (or first) membership management system will need to gain board approval. Your presentation to the board will move the project.

The Secret to Selling Government Affairs and Advocacy - Moery Company

Moery Company

IStock/Credit:alekseykh. How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems.

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Don’t Let Your Guard Down: The Challenges of Phishing

Associations Now

Even savvy tech users can get nailed by someone actively trying to trick them via a phishing email. What can you do to keep your association’s employees—and your organization’s data—safe? Whether a fluke or by skill, I pulled off a pretty impressive trick last week.

Modern Wellbeing: Infographic from Kaleido Insights

Beth Kanter's Blog

Click Image to See Original Image in Larger Size. This infographic is titled “ Modern Wellbeing ” was created by Jeremiah Owyang and his business partner Jessica Groopman from Kaleido Insights.

Wild Apricot Launches Online Store Options

Wild Apricot Blog

We've added four new features to our Online Store module - read on to find out how they can benefit your organization, how to use them, and where to find out more. online payments taxes feature-release new-feature Online-Store store

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event.

Change Management: Show Me the Value

Association Success

Takeaways on value-based change from a recent ACE discussion. Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future.

3 Tips for Building Healthy Relationships With Your Corporate Sponsors

Associations Now

Some practical relationship advice for associations looking to build long-lasting relationships with their corporate sponsors. One-sided relationships usually don’t work out.

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Sexual Assault: Resources for Families and Tips for Self-Care

Beth Kanter's Blog

Note from Beth: When United Way Worldwide colleague Neil Parekh shared this piece earlier this week, I asked if he would publish as a guest post on my blog. I know it was a difficult piece for Neil to write and appreciate him sharing this. TRIGGER WARNING.

15 Questions to Ask in Your Next Member Satisfaction Survey


Note: This post was originally published on 5/18/16; Updated 10/15/18 for added value. Member satisfaction surveys are valuable for a number of reasons.

Put Your AMS to Work Earning Non-Dues Revenue

Association Adviser

Most of us know that membership software is designed to make association processes easier and more automated, but did you know that your AMS could earn your association essential non-dues revenue?

HighRoad Solution Shows Fonteva Users How to Integrate Marketing Software to Accelerate Growth

HighRoad Solution

HighRoad Solution is excited to be part of this year’s Fonteva Users Network Conference. This opportunity to help the Fonteva community use marketing automation tools to increase membership, engagement, and revenue is a highlight of our year! HighRoad News & Events

Three Ways To Buck Tradition at Your Annual Meeting

Associations Now

Sick of executing conferences the same way you’ve done them for years? Consider making these changes to breathe new life into your events and boost attendee engagement. It’s easy to stick with routine. I tend to go with one of two routes when I head out the front door to go on a morning run.

AI for Nonprofits and Social Good: Link Roundup

Beth Kanter's Blog

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. Most recently, we co-wrote an op-ed for the Chronicle of Philanthropy on the age of automation and it implications for fundraisers.

Rules Divorced from Values Have Little Value

Idea Architects

Some people think of values like anchors: they hold you in place so you don't stray too far in your decision-making. Others think of values like the North Star: they are directional guideposts to help steer you in the right direction.

Cultivating Leadership on the Boards of Tomorrow

Association Success

How foresight, diversity and dissent helps one association board to thrive.

Budget Season & Easing Up on Association Financial Management


It’s already October (goodness!), which means a lot of associations and chambers are heading toward the “most wonderful time of year” - budget season!

Skydiving Group Aims to Boost Women’s Role in Sport

Associations Now

The Women’s Skydiving Leadership Network is launching a pair of new campaigns that aim to bring both awareness and training for women interested in the sport. The group has seen more than 2,000 members join since its 2016 creation.