Trending Articles

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members.

5 Tips for Staying Sane During Your Online Community System Migration

Higher Logic

Most of us hate moving. It means hassle, stress, PACKING, money, and time, but it’s one of those things you just have to do sometimes. And in the end, it’s usually worth it for a bigger space, a better yard, a faster commute, and more bathrooms.

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Association Brain Food Weekly: 12.6.19

Reid All About it

The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe.

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Deliver a personalized experience during the career journey

YourMembership Blog

Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

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6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far?

Winning Back Lapsed Members: Solutions for Non-Renewal Reasons


This post was originally published on 8/28/18 and has been updated for added value. While many associations and chambers are focused on renewals this time of year, it’s equally important to revisit your former members. And to understand why current members may not be renewing this year.).

5 Key Benefits that make having a Career Center Worthwhile

YourMembership Blog

With so many job board providers in the marketplace, associations can face many challenges when finding the ideal provider for them. Your job board provider should continuously work with you to find ways to maximize engagement, increase enrollment, and generate revenue.

Fulfill your association’s wish list with Nimble AMS

Nimble AMS

You don’t need to be Santa to deliver your staff’s favorite gifts this year. What’s on your list this holiday season? Here are three items that Nimble AMS can take from dream to reality.

The 5 Google Analytics Reports to Master

Association Adviser

Navigating the sea of info that Google Analytics offers? CDK Global’s Colleen Harris focuses on 5 Google reports that will best help association marketers. The post The 5 Google Analytics Reports to Master appeared first on Association Adviser. Features Technology Digital Summit Google Analytics

PODCAST | Association Hustle – Episode 212: What’s in Your Membership Toolbox

Moery Company

There is a handful of fundamental “items” that need to be in your association’s membership toolbox. Listen in as JP Moery, president of The Moery Company, explains the three main items you should focus on for successful membership recruitment and management.

Mark Your Calendar! Q1-2020 Training Opportunities & Events


I’ll forego lamenting over how it’s already December (ok real quick — how??) and dive right into it: let’s talk training and trade shows for January, February, and March of 2020! We’re looking forward to a new year of helping to enhance your product knowledge and saying “HI!!”

Develop A Great Continuing Ed Content For Your Members

YourMembership Blog

Your learning content is one of your association’s key value propositions. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership.

Report: Magazines Keeping Momentum in Digital Climate

Associations Now

A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers.

How Associations Can Get Cultural Buy-in For MarTech Upgrades

HighRoad Solution

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project.

Sponsorship Programs Are an Opportunity for Both the Association & the Sponsor

Moery Company

So often associations’ sponsorship programs face the criticism of being a money grab or a way for organizations to pay their way into participation. However, this is not the case when executed well.

2 Festive Ways to Engage Your Members This December


Though December is a busy month, it’s also typically a fun month. There are festive tunes playing on the radio, seasonal sweets lining the grocery store aisles (white chocolate peppermint bark, anyone?!), and holiday movies marathoning on TV.among many other things.

Tools you can use to organize your content strategy

Association Success

So much of what an association produces involves or revolves around content. . There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers.

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Stop Kicking the Can Down the Road: The Dangers of Technical Debt

Associations Now

It can feel like you’re saving money by delaying a technical fix or update, but in reality, you may be setting yourself up for bigger costs later on, according to speakers at the ASAE Technology Exploration Conference last week.

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Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada

Association Adviser

Paul Lansbergen, CAE anticipated working for the federal government of Canada for his career, but when he saw the public policy work associations were doing on Parliament Hill, he knew that was the (already used above) path meant for him.

Style Grabs Attention/Substance Wins Hearts—A Website Content Strategy Makes It Happen


Animation, riveting images and a contemporary color palate get you noticed. But a content strategy is the secret to giving your audience a more meaningful relationship with your website, your brand and your organization. A website redesign is a significant investment in resources.

Marketing to Gen Z: What Your Association or Chamber Needs to Know


Generation Z (defined as those born between 1996 and 2010) is on the rise. Now you may not have any Gen Z members yet, but as your Baby Boomer members continue to retire, Gen Z is the generation you need to keep an eye on. Gen Z IS your next generation of members.

The world might change; here’s why our content strategy doesn’t

Association Success

How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? Who are their audiences, and what do they need in their lives as members – or prospective members? And what matters most when it comes time to measure success? Those are the types of questions we were asking at The Ohio Society of CPAs as we thought about our content. We wanted to know: What content we should create and distribute.

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Daily Buzz: Don’t Ask Members What They Want. Ask This Instead.

Associations Now

For real innovation, associations need to foresee members’ biggest goals and problems. Also: how “low-impact” meeting menus contribute to a greener world. What do your members want? You could ask them, sure—but real innovation comes from solving problems members don’t realize exist yet. “We

Top Reasons your Association Should Use Person Accounts

Nimble AMS

When selecting a Salesforce-based AMS, be sure you’re choosing the one with the most adaptable and responsive data model. Is your association considering a move to an association management system (AMS) built on the Salesforce platform?

Create a community app. Your step-by-step guide.

Disciple Media

“Download our app.” An all too familiar phrase. Why is this so important to businesses? They probably already have a website, a blog, and are on at least a few social media platforms. Your customers and potential customers can certainly find you, no? Well, yes, they can, but they don’t want to do it that way anymore. Consumers are on their mobile devices, not at home on their PC’s or laptops. And who wants to pull up your website or blog on those tiny screens? No one.

3 End-of-Year Questions to Ask Yourself


December is here, and while it’s a good time for many things (ice skating, sipping hot chocolate, cozying up by the fire), it’s also a good time for reflecting. association leadership Association Views

This worksheet helped 1 association trim its website by 95%

Association Success

When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. It was untagged, unstructured and the search was, in her words, “a complete nightmare.” . Something had to be done. .

Pro Rodeo Association Launches Youth League

Associations Now

The Professional Rodeo Cowboys Association is targeting youth ages 8 to 19 with a new league that will hold its first finals event at a major football stadium in March.

The Decision Not to Join An Association

Smooth The Path

Daniel has a busy life, like most of us. He works about 10 hours a day, and his wife puts in as many hours in her job. He has two young children, a large house, a commute, and a dog. He is currently working on the biggest project of his career.

Watch for Your Strategic Blind Spots

Associations Now

A new study says associations are more strategic. But truly strategic associations are alert to the challenges they’ll face in the future, not just now. Recent surveys say that associations are becoming more strategic. I’m half-tempted to get a confetti cannon and set it off somewhere.

Daily Buzz: Train Chapters on Financial Management

Associations Now

Before the numbers take a hit, work with chapters to keep finances in order. Also: How tech-savvy are meeting planners? One of the challenges of chapter management is balancing the books.

How Business Travel Can Affect Mental Health

Associations Now

According to a recent survey, roughly a fifth of business travelers experienced some sort of mental impact caused by business travel. It may not affect everyone, but underlying changes can help. Bleisure aside, business travel comes with a lot of stress points.