Trending Articles

JP Moery’s Association Playbook – Episode 169: The “I Want to Pick Your Brain Over Coffee” Dilemma

Moery Company

Wanting this topic to come off the “right” way – Host JP Moery gives some context to the dilemma. He often contacts people for information and likewise, folks ask him for his insights – a meeting frequently held over coffee. Often these are not as productive as you might expect.

Building the case for new membership software

YourMembership Blog

If your organization requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. You know the limitations of your existing platform (or lack thereof) and the functional capabilities you’re looking for. You may have even begun to do research. The post Building the case for new membership software appeared first on YourMembership. Membership & Marketing Member Retention New Technology

Frame Out a Winning Brainstorming Session

Moery Company

It’s that time of year when we’re doing a little classic brainstorming on long-range plans and strategic goals. In fact, I’m meeting with a client soon to have just such a brainstorming session, and I want to share few ways you can map out your approach.

Association Brain Food Weekly: 12.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). Some of us get to take time off during the holidays.

Be on the Guest List, Not the Blacklist: Improving Your Email Deliverability

Higher Logic

Getting into your subscribers’ inbox is a bit like getting into a swanky, invite-only party. There’s a bouncer, and his name is Spam Filter (he’s about 6’10” and 350 pounds).

Membership Q&A: Don’t Leave Us!

Spark Consulting

What’s the #1 reason a long-standing member would not renew? As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? If so, you may have to chalk this one up to “forces beyond our control,” and let that person go.

Program Goals and Marketing Objectives

Eric Lanke

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? Maybe I need to explain that. In my organization there are program goals. We want to recruit new members. We want to increase the number of members attending our conferences. We want more members to volunteer their support for our workforce development programs.

More Trending

The Future of Artificial Intelligence: What the Researchers Say

Associations Now

A recent flurry of studies on artificial intelligence paints a picture of what the technology means for research, the human race, and the global economy—and notes where the field has room for improvement.

3 Tips for Effective Board Meetings in 2019

YourMembership Blog

Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership. Membership & Marketing New Technology

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Business Development for Associations

Moery Company

The 2019 Moery Corporate Profile from JP Moery. Access Our Resources In order to view this resource, please provide your email address. Submit. You have Successfully Subscribed! The post Business Development for Associations appeared first on The Moery Company. Resources

Top 20 Tech Sites That SocialFish Follows


At this age of the modern century, technology has emerged tremendously with new technological inventions and latest apps existing in the technological sectors. At the heart of the digital invention is technology where gadgets, software, and apps came into existence. People utilize technology for granted and to keep themselves updated. As this year is coming to an end, here are the top 20 recognized tech websites in the world that we follows. What are we waiting for?

3 Ways to Boost Your Website with Members Location Mapping

Wild Apricot Blog

Get inspiration for how to use the members location mapping gadget on your website by taking a look at these 3 customer examples. product-post location map members-location-mapping

Truckers Help Wreaths Across America Reach Cemeteries Far and Wide

Associations Now

A collaboration between the trucking industry and a nonprofit that honors fallen veterans continues this weekend as truckers transport more than a million holiday wreaths to cemeteries nationwide.

How Transformational Is Your Association CIO (or IT Leader)?


Is your association CIO focused on what matters most? The role of the association CIO (or technology leader) is evolving before our eyes as associations adapt to a world full of disruption and change. But, associations aren’t the only organizations adjusting their approach to technology.

Association Cheese

Smooth The Path

You probably feel a lot of tension in your work. You are ready to make a change, to get going, to try something. But members of the board, or committee, or staff want to do the tried and true.

How to Get Board Support to Attend a Conference


This article has been updated since it’s original publication in 2017. Enjoy! Associations everywhere are about to enter their program and conference planning seasons. This type of planning should always include a step for driving even more registrations.

Interview: Brigitte Hoyer Gosselink on the Google AI Impact Challenge

Beth Kanter's Blog

Google.Org is giving away $25 million to humanitarian projects that use Google’s machine learning technology. The “ A.I. Impact Challenge ” is based on Google’s belief that artificial intelligence can provide new solutions to old problems and improve people’s lives.

How’s Your Pricing Strategy?

Associations Now

Success in some areas can lead to a false sense of satisfaction. A closer look can reveal where you might be leaving money on the table. No money, no mission, the old line in nonprofitdom goes. Alas, that line contains no guidance on how, exactly, to earn that money.

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Face Your Fear of Technology

Association Adviser

Have you heard of the “Sunday scaries?” It’s a term some people use to describe the anxious feeling you get on Sunday nights when you’re facing down a full week of work, kids’ schedules, meetings, appointments, and other obligations.

What’s on Your Mind 2018 now available online

Effective Database

The results of my latest two-question survey are now available online. Click here to read. Data Management

6-Step Guide To Setting Up Lead Scoring At Your Association To Increase Membership, Revenue, and Event Registration

HighRoad Solution

Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.

The More Appealing Appeal

Idea Architects

I am always thankful to get past December 31 of any year. It's not because I hate New Year's celebrations or all the talk about a clean slate, making resolutions, or starting a diet.

Tips for Effectively Marketing Repackaged Content

Associations Now

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission.

Case Study: Texas Society of Association Executives

Association Adviser

We love that Naylor is always bringing new ideas to the table, and they are always open to trying something new. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail. You never know until you try!”

Texas 52

“Behavior is a function of the person in their environment.”

Effective Database

Lewin’s equation says “behavior is a function of the person in their environment.” ” (He was a psychologist and this was first published in 1936). The idea is simple; environment affects behavior. One example of where this principle is applied is in grocery stores.

Reduce Member Anxiety with Clear Instructions

Smooth The Path

We spend some time each summer in a busy resort town in the white mountains of New Hampshire. On-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over.

January Social Media Post Ideas for Associations


January is the perfect time to hit the ground running with new association social media tactics. Plan ahead with these holiday and event ideas for your January posts: MONTHLY: Birth Defects Prevention Month. Cervical Health Awareness Month. Learn to Ski and Snowboard Month.

Travel Groups Optimistic About Brand USA Funding Amid Shutdown Chatter

Associations Now

With a potential government shutdown looming just before the end-of-year holidays, the U.S. Travel Association and other groups are working to ensure that funding for the Brand USA travel marketing program survives the contentious legislative process.

Successfully Tailoring Educational Programs to Europe and Beyond – a LIVE Webinar Jan 23rd @10am Eastern


Recently presented at the ASAE Annual Meeting in Chicago, Ms. Annemarie Weise, Senior Business Development Manager for MCI Benelux and Mr. Kevin Perry, Ed.D, Director of SAE International’s Professional Development division (Retired) will repeat their popular ASAE session. In 2015, a major U.S.-based

What’s Hiding in Your Day-to-Day Data?

Association Adviser

This article originally appeared on Before you dive into implementing a new technology at your organization, be sure to look at what’s going on in your day to day operations. Ask staff who work with volunteers or members: what issues are they facing?

Refreshing Your Website for the New Year: 4 Little "Musts"


People often think of website updates as needing to be big and elaborate (and by extension, complicated ). But that couldn’t be further from the truth! Sure, website redesigns have their time and place (no one wants an outdated website!),

Our Most Popular E-Learning Posts in 2018

WBT Systems

Our Most Popular E-Learning Posts in 2018. Read more about Our Most Popular E-Learning Posts in 2018


When to Consider Shortening a Conference

Associations Now

Does some of the reasoning experts give for compressed workdays also apply to multiday events? Some things to think about before making a cut. There is lots of talk in every workplace about how to help employees improve their work-life balance.

Why you can’t trust your website analytics: Part Two

Association Success

What can we rely upon when making data-driven decisions? Part one of this report revealed how tools such as Google Analytics are not accurate. Technology such as ad blockers means up to 78% of your website visits are not being recorded. In this second and final part we look at the implications of these findings and the information associations can still trust when making data-driven decisions. Affected tools and data. It is not just Google Analytics data that are being under reported.

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Expanding Association Reach with Retargeting

Association Adviser

Think of all the people who have visited your association’s website in the past 24 hours. Did they actively engage with your content? Or, did they leave without taking any action?

Setting Benchmarks for Your 2019 Membership Engagement Plan


As the end of year approaches, it’s time to look back at your association’s member engagement metrics, see if your engagement strategies and tactics are working, and develop a membership engagement plan for next year

What Your Association Needs to Know about Artificial Intelligence


Artificial intelligence (AI) is changing the way we interact with technology in our everyday lives. Leading companies like Netflix and Amazon use AI to connect with consumers and provide the highly-personalized experiences that we’ve all come to expect. As for-profit companies provide these increasingly personalized experiences using AI, your members will expect the same in more areas of their lives ? including their experience with your association.