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Association Brain Food Weekly: 7.19.19

Reid All About it

The weekly list of free educational events and resources for the association community… In an article titled, “ Death by Association ,” Mike Maddock shares an interesting perspective on associations and the inevitable governance issues that get in the way of needed change.

Association Hustle – Episode 197: Should You Give Trial Memberships a Shot?

Moery Company

Host JP Moery recently received a great question about the value of trial memberships – a situation in which a company is offered free membership for 6 months, or so. This week, he shares his experience and recommendations on this strategy. Buckle up and listen in. associationhustle.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

The Right Way

Eric Lanke

It's budget time at the association I work for.

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric. We renew everyone at the same time, on a cycle that’s driven by our business needs (often tied to the association’s fiscal year).

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Choosing Donor Management Software: 19 Options You Can Try Today

Wild Apricot

Managing your donors doesn't have to be difficult. Explore these 19 donor management software solutions to engage, nurture and give value to your donors

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Why small associations should re-think their member retention strategy

YourMembership Blog

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community. The post Why small associations should re-think their member retention strategy appeared first on YourMembership.

When’s the Best Time to Send a Marketing Email? It’s Complicated

Associations Now

A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to send that email is Thursday—but numbers vary wildly by industry and may not make sense for your readers. When should you send an email anyway, and what metric matters more than any other?

Manitoba Building Trades Constructs a Safe, Sustainable Centennial

Association Adviser

Sandhu spoke with Association Adviser about the challenges and evolution of the construction industry and how technology will change what and how workers contribute to this vital industry. He explains how MBT plans to grow to meet the needs of Canadian workers for the next 100 years.

4 Reasons to Launch Your Team of Passionate Messengers Today

Wild Apricot

Learn how to get your passionate team off the ground and spreading your mission

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“Who Needs to Upgrade Their Meeting?”

Moery Company

Our team had a fabulous discussion the other day about the various events we’ve attended over the years for our clients. What works, what doesn’t, etc. We came to a startling realization…those organizations that need to update their meetings the most aren’t the ones with the dying events, or those facing copious issues in a changing industry… it’s those in the middle of the road. We’ll call them the C students if you will. They seemingly coast by, doing what they’ve always done. “It

Just One Good Tip To Address Nonprofit Workload Stress

Beth Kanter

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Innovation and Optimism Drive Membership Growth

Associations Now

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.

Some Members

Smooth The Path

For some reason, for a few members, everything related to the association goes wrong for them. Usually, it starts with the member experiencing a rare but big problem. We solve the problem, and then to our horror; they experience another big problem. Then it happens again.

While Walking on the Moon

SCD Group

While Neil Armstrong was walking on the moon 50 years ago today, July 21, I was working in the garage of his parent’s home in Wapakoneta (Wapak). covering perhaps the world’s largest news story as a reporter for The Associated Press (AP).

The Essential #ASAE19 Prep Checklist

MembersClicks

‘Tis the season.for ASAE’s Annual Meeting & Exposition ! Are you as excited as we are? We’re officially just a few weeks out, so if you’re attending, now’s the time to start preparing. After all, you want to make the most of your experience!).

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SalesForce.Org Study: 40% of Nonprofits Planning To Integrate AI for Marketing

Beth Kanter

SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. .

50 Years Later: Associations Reflect On, Highlight Power of Moon Landing

Associations Now

How the Flag Flew One aspect of the Apollo 11 landing that has vexed watchers and skeptics was the flag, which stood freestanding despite the lack of atmosphere to hold it up.

Association Silos Can Create Broken Promises

Smooth The Path

For a long time silos have been talked about as the bane of the business world, because silos throw up barriers to communication.

Preparing your association for blockchain

Nimble AMS

What blockchain technology is and what your association should know about this trending technology. Blockchain technology may seem like distant, futuristic technology, but according to Enterprise Technology Trends report, it was one of the 10 key trends impacting IT leaders.

How to Calculate Association Member Retention Rates

GrowthZone

Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? For many association pros, crunching numbers is (unfortunately) a part of their daily grind.

#AI4Good: Augmenting Human Interaction

Beth Kanter

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and to spread generosity. We are particularly interested in the human side of AI and how it will augment the work of fundraisers and support donors.

With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

The Consumer Technology Association will enforce a new booth dress code and work with an equality partner as part of its efforts to improve inclusivity at CES, one of the year’s biggest tradeshows.

[Infographic] Grow Your Online Career Center

Association Adviser

Starting or improving an association online career center doesn't have to be a Herculean task. We've distilled 6 steps for updating your career center into an infographic for easy reference. The post [Infographic] Grow Your Online Career Center appeared first on Association Adviser.

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Marketing Automation vs. Email Automation

HighRoad Solution

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages. Marketing Automation

Wells Fargo Student Loans

SocialFish

Wells Fargo doesn’t have an excellent reputation with its customers. This is a company that has been around for a couple of years, but they have managed to merit very little attention for themselves. This is mostly due to their almost laughable high-interest rates.

Five Reasons Google Tag Manager Will Help Your Association Optimize Its Digital Presence

Delcor

Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products.

Restaurant Foundation Wins Grant to Train Prison Inmates for Industry Jobs

Associations Now

A new $4.5 million grant to the National Restaurant Association Educational Foundation will go toward developing training programs for incarcerated young adults and finding them jobs when they’re released.

Aligning Vision with Technology

Association Success

Creating an innovative organization all starts with a vision. When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Just look at how the tech stack comes out of the organization’s vision and their strategic plan. It might be very well worth borrowing philosophies from outside the industry.

[The Highlight Reel] Engaging Your Young Professional Members

MembersClicks

Engaging your members is one thing. But engaging your young professional members is another entirely. They have their own unique set of wants, needs, likes, and interests.

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Online Jobs for College Students

SocialFish

Oh, College! Who doesn’t love it? The life of a college kid is filled with partying, going out with friends, and living free. It is the only place where you are allowed to be ‘poor’ and intoxication is not frowned upon.

“Just because it’s not optimal, doesn’t mean it’s not beneficial.”

CommPartners

I’m a big fan of the author James Clear ([link] who writes about the formation of habits. I believe (good!) habits are an important element of success (I’ve written about it before.) In a recent blog post, Clear wrote: “Just because it’s not optimal, doesn’t mean it’s not beneficial.” Read another way, this is the old […].

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Hitting the Professional Meeting Trifecta with Unique Venues

Associations Now

Use both traditional and unconventional meeting spaces to provide attendees with educational content, networking opportunities & unique experiences.

Mid-Careerists as Mentors and Mentees

Association Success

How can mid-careerists create their own opportunities when resources in associations are lacking? When you get to a stage in your career where you are too seasoned to get much value out of young professional content, but you’re not quite on the CEO track, then you’ve probably reached your mid-career. Or rather the “messy middle” that associations aren’t too sure how to address, and that professionals find difficult to navigate.