Trending Articles

Association Brain Food Weekly: 9.21.18

Reid All About it

The weekly list of free educational events and resources for the association community… What a whirlwind of a couple of weeks.

Three Things I’ve Done RIGHT in Business - Moery Company

Moery Company

Over the years, I’ve been pretty transparent and objective about where I’ve gone wrong in business and my missteps in leadership. Today, I want to share three things that have actually worked out! First, when I launched the company, we really embraced what I feel is “the new workplace.”

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Ode to the Lonely Trade Show Worker

Eric Lanke

I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel.

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Be Like Yoda, Not Luke: Designing a Customer Success Program

Association Management

At Virtual, we pride ourselves on the long-term success of each of our clients. To achieve that, our individual team members have been given a voice and the agency to help clients succeed.

Are You Prepared to Master the Engagement Economy?

Higher Logic

We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content. Website pages with many visitors, but no engagement, will be punished by search engines.

JP Moery’s Association Playbook – Episode 156: Why Do Associations Carry Lapsed Members? - Moery Company

Moery Company

Host JP Moery has watched throughout his career as associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? JP breaks down the top 3 reasons and shares some recommendations.


Using Incremental Surveys to Supplement your Annual Survey 

YourMembership Blog

This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study. One of the key findings for member-based organizations is that, even at a time when we have a seemingly endless array of digital solutions. The post Using Incremental Surveys to Supplement your Annual Survey appeared first on YourMembership.

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More Trending

Here’s How LinkedIn is a Powerful Association Tool


Many people know LinkedIn as being the number one professional networking platform that job seekers use as a great resource to find work. But, it’s not just a place to park your resume and connect with people – it is a must for associations who engage in social media.

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Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

We all know our audience is the key to great email performance, but it can be hard to know whether your audience likes reading your emails. Sometimes, it can feel like the only feedback we get is the dreaded unsubscribe button. But with marketing automation, getting feedback can be easy.

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Data is Driving Sales Success at the Big Red “M” - Moery Company

Moery Company

Data is key to developing winning sales strategies. Tracking and evaluating trends can guide your next move, taking the guessing game out of the equation. The less guessing – leads to better prospects, more opportunities, and closed sales.

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5 Steps to Increase Board Diversity at Your Nonprofit

Wild Apricot Blog

If you’re concerned about your board’s diversity, you’re not alone. In this post, I cover the five steps your organization can follow in order to increase board diversity, equity and inclusion. board-recruitment board-diversity

Announcing: Membership Q&A

Spark Consulting

You’ve got questions – I (may) have answers! Now that the Membership 101 Series has concluded, it occurred to me that folks might have some more questions about membership I didn’t think to address. I have some membership FAQs my clients have asked me over the years that I’ll address, but you might have questions too, and might want the opportunity to ask them in an anonymous setting (rather than on ASAE’s Collaborate community or other public forum).

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Snapchat 101 for Associations


Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy.

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How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of.

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Onboarding New Members – and, Why it Matters! – Moery Webinar - Moery Company

Moery Company

How much time does your organization devote to the onboard of new members? We typically put them on a list and, we just send them a bunch of stuff. Onboarding is one of THE MOST IMPORTANT parts of the membership cycle.

Boost Your Brand by Taking a Stand

Associations Now

Nike’s new ad campaign spotlighting former NFL quarterback Colin Kaepernick has lessons for associations—in particular, that embracing controversy can be worthwhile if you go about it thoughtfully.

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience?

Managing Workplace Culture within EOS

Jamie Notter

EOS ( Entrepreneurial Operating System ) is a concept put forward by Gino Wickman in his book, Traction , and it is popular with many leaders.

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Change or Help: Your Perspective Is Everything

Leadership Solutions International

As a coach it’s my natural set point to want to help people. I naturally care. I ask questions. I listen to the answers. I want to offer my skills and expertise to help people. Recently a “non-paying” friend came up and told me, “Holly, you are trying to change me.” I was shocked and […].


What is The Most Neglected Association Growth Opportunity? - Moery Company

Moery Company

Sponsorship sales is the hottest growth opportunity for associations today, and organizations continue to miss the boat. Let me explain why and what your next steps should be to revamp your program.

Looking Back to Move Forward With Member Data

Associations Now

The Entomological Society of America’s new membership study looks at member data to shed light on current challenges like young member retention. At the same time, ESA is asking its members to help make sense of membership trends.

Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?


What marketing channels does your association use to recruit new members? Of those channels, which ones are the most successful?

Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. We want more, more, more! Unless your a conference participant and we often have had enough!).

Should Associations Pursue a Membership or Customer Strategy?

Membership Marketing

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth.

Move Your Association from Community Resource to Community Leader

Smooth The Path

Which members are most important to the health of your association? I would argue the innovators among your members are the most important to the health of your association. The innovators in your membership are the ones who will eventually change the profession or industry.

Groups Speak Up on New Senate Opioid Bill

Associations Now

The Senate passed the Opioid Crisis Response Act this week, drawing a variety of responses from organizations inside and outside of the medical field. Is it enough to combat the opioid epidemic? On Monday, the U.S.

Increasing Event ROI: 15 Timeless Design Prompts

Idea Architects

Every day millions of people convene in conferences, meetings, strategy sessions, or workshops. Over time their formats and agendas become stale and need upgrading to deliver a better ret u rn.

Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad.

Finding the Right Speakers for Your Association's Event: 4 Tips


A big factor in whether or not people register for an event (depending on the type of event) is the speaker lineup. Will there be new speakers they’ve never heard before? Will the topics be timely and of interest?

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Help First-Time Speakers be More Confident with These Tips

Smooth The Path

How many of your conference, chapter, or other event speakers are first-time speakers? At least a few and these first-timers are likely super nervous about their upcoming presentation.

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Don’t Fool Your Members With “Dark Patterns”

Associations Now

Online marketers have increasingly embraced user interface strategies engineered to encourage a certain response, a concept known as dark patterns. Just because everyone else is doing it doesn’t mean you should. Of all the emails I get, the ones that are my biggest pet peeve are the fake replies.

Environment Matters: Engaging the Five Senses

Association Adviser

Create a setup that encourages creative thinking by providing stimuli that engages all five senses. It’s almost become a running joke with our clients. It regularly takes us an hour or longer to setup for both facilitated meetings and educational presentations of just about any duration.

3 eLearning Examples to Spark Innovation

Blue Sky eLearn

Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course.

How to Choose Between Staff for Professional Development Events


Unfortunately, not every member of your staff can be out all of the time at professional development events ( as much as they may wish to be ) due to budget constraints and workload. However, you also want to make sure that you’re rotating your staff so that everyone gets to attend at some point.

3 Key Concepts to Get Your Board Back on Track

Association Success

How can an association reap the most valuable rewards from its board? Let me open by sharing a line that I use to explain the role of my association’s board and its importance to achieving our mission: “It’s called a board of directors, not a board of doers.”. Have you, as staff or a board member, ever expressed similar sentiment?

We Asked, You Answered: End-of-the-Year Goals

Associations Now

Don’t let 2018 end without accomplishing the important organizational and professional goals you set for yourself. Here’s what some of your fellow association pros plan to check off their lists by December 31.

Nimble AMS Winter '19 Release


Matt Rist Director of Product Delivery All the signs of fall are here – kids are back at school, football is upon us and its pumpkin spice everything. But, here at Nimble AMS, we are all about Winter.