The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages.

“Where Do We Go From Here?” Improv & the Power of Curiosity in Communication - Moery Company

Moery Company

For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. Along the way, I’ve discovered the crucial power of improv for business communication is as a “gym” for growing your curiosity muscles. Business Practices Communications

Communication Secrets of Successful Associations

YourMembership Blog

In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. Association Management Software association communication

If You Build It –and Communicate It– They Will Come

Association Management

The post If You Build It –and Communicate It– They Will Come appeared first on Professional Association Management Company | Virtual Inc. “If you build it, they will come.”

Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

Really Great Team Communication Follows These 12 Guidelines

Wild Apricot Blog

These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication

Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications.

Daily Buzz: Fight Communication Fatigue

Associations Now

The MemberClicks blog tackles how to block out communication fatigue. Be it social media, emails, forums, or other messaging apps, member communication can be overwhelming—and there is such a thing as “communication fatigue,” which can disengage members completely.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences.

Two Questions To Ask For More Thoughtful Communications

Associations Now

How a two-question quiz can improve your association’s communications and boost member engagement as well. I would always respond that, with so many tools at journalists’ disposal, it was in fact an exciting time to be a communicator. We have an embarrassment of riches when it comes to tools and tactics for communicating and engaging with our members. Communication keeps getting easier, which means we need to keep getting better.

Does Your Member Communication Tell Your Association’s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications.

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.

Communicating Takes Time

Eric Lanke

Communicating the right information, in the right way, without confusing or overwhelming your audience--it takes time. Good communications take time to prepare, and I think they should also take time to deliver. If you want to improve your communication skills, I would advise you not to rush either. + + + This post was written by Eric Lanke, an association executive, blogger and author.

Communication Timing for Association Leaders

Smooth The Path

Timing matters in communication. The post Communication Timing for Association Leaders appeared first on Smooth The Path. Association Leadership association culture association leadership board culture communication influence member communication resilience

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar.

8 things to consider when communicating difficult messages to members

Optimist Consulting

Here are my reflections on what you need to consider when communicating difficult messages to members. Plan enough time: Rushing communications through could lead your members to wonder why this is happening so quickly. Have you had to communicate difficult messages to your members?

5 Recommendations for a Winning Communications Strategy

Association Adviser

With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard.

New-Member Communications for Associations

GrowthZone

Establishing a system for new-member communications is critical to association retention rates. Get The Fundamentals of New-Member Communication. Establishing a system for communicating with and engaging new members increases efficiency and improves retention.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications.

2104 Nonprofit Communications Trends Report

Wild Apricot Blog

Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications

A Communication Architecture

Jamie Notter

From Ben Horowitz : Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company. I’m curious how people are reacting to the idea of “communication architecture.”

5 Ways to Combat Communications Fatigue Among Members

MembersClicks

It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightly overwhelming. If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it: Association Views

JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan? - Moery Company

Moery Company

Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. JP admits it’s a process, and offers several takeaways that will help you better communicate your organization’s value.

6 communication tips for encouraging members to stand for election

Optimist Consulting

I think one of the complications with board/council elections, is that they have often have a formal & legal aspect which can ‘scare’ people into communicating in a very formal way when inviting members to stand for election.

Communicating with Your Lapsed Members: 3 Messages to Try

MembersClicks

They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical. When it comes to association management, there are few things more discouraging than when a member lapses.

2015 Nonprofit Communications Trends Report

Wild Apricot Blog

The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all. nonprofit research

Communication Shutdown: Not Here, Folks!

Reid All About it

We’re in the midst of a Communication Shutdown today. By telling me they were not communicating today, I wanted to learn more about it. But I wasn’t willing to abstain from communicating.

Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media.

7 Ways to Improve Communication with Your Members

YourMembership Blog

Improving communication with your members can improve member relations, help with loyalty, increase word-of-mouth referrals, bolster renewals, and even improve your standing as a first, and only stop, shop for information.

Communication Integration More Easily Said Than Done

Association Adviser

Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

How marketing & communications can support professional bodies with their diversity

Optimist Consulting

I really liked this page, which shows how marketing and communications can support organisations to improve and communicate about their diversity: What do you think?

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications.

7 Communication Tips for Association Pros

GrowthZone

Mastering the art of effective communication is the key to success for association professionals. As humans, there is one thing everyone has in common: the need to communicate. Regardless of who you are, what you do, or where you live, your existence depends on communication.

Nonprofit Communications Trend Report Released

Wild Apricot Blog

What are the trends for non-profit communications in 2012? Here's an overview of Kivi Leroux Miller's Nonprofit Communications Trend Report. Non-profit Communications

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar.

How I Wish Associations Would Communicate

Association Subculture

THIS is what I wish substituted for communications-as-usual in associations. communicationsThis is a dose of real. And quite frankly, fantastically inspiring. This video is not on YouTube so if you can't see the embed, I'm not sure how to get the link to you. I found it on Facebook. Bottom line, if you can't see the video it's a collection of nurses and cancer patients lip synching to Stronger - by Kelly Clarkson. It's joyous and heart rending at the same time.

Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. What did association professionals reveal about the state of their communications this year?