What’s Next for Association Communications?

Moery Company

Associations will have to segment their members and partners using the following for communication purposes: Essential / Non-essential during shutdown. The post What’s Next for Association Communications? Association Business Strategy Communications communications communications strategy content marketing coronavirus covid19 digital communications membership

Communications With Hustle – Moery Webinar

Moery Company

The post Communications With Hustle – Moery Webinar appeared first on The Moery Company. Resources

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Partnership v. Membership: Communicating Change

Spark Consulting

Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the members who will be affected? In contrast to communicating with your board about changes, dues increases can be the hardest sell to members. Membership: Communicating Change appeared first on Spark Consulting.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Finding balance can be a tricky endeavor.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Build Your 2021 Communications Plan

Association Adviser

A communications plan is essential to setting the right goals, getting buy-in, and getting the budget to achieve everything you need to accomplish. The post Build Your 2021 Communications Plan appeared first on Association Adviser.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

How to Create a Crisis Communications Plan for Your Nonprofit

Wild Apricot

When a crisis like the COVID-19 pandemic strikes, is your nonprofit ready with a well thought out communications plan? Here's how to put one together

How to Move Communications Forward in the COVID Era

Association Adviser

Five recommendations based on the 2020 Association Communications Benchmarking Report that will help associations communications move forward. The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser.

Really Great Team Communication Follows These 12 Guidelines

Wild Apricot

These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication

Long Live Print: The Enduring, Original Communication Method

Association Adviser

Associations should use digital and print communication to maximize reach. The post Long Live Print: The Enduring, Original Communication Method appeared first on Association Adviser. Association Communications Benchmarking Series Features Marketing & Communications 2019 Association Communications Benchmarking Report association marketing print communicationsBoth are important to showcase the association as a prime source for industry news.

It’s about good old communications

Mariner Management

One thing is certain; if there is one essential truth about component relations it’s that we are in a partnership with our chapters and nothing is more effective at maintaining those partnerships than good old fashion communications. Two-thirds of the battle is just communications.

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Communications Engagement Marketing Email Deliverability Email Marketing Marketing Automation

Communication Secrets of Successful Associations

YourMembership Blog

In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. The post Communication Secrets of Successful Associations appeared first on YourMembership.com. Association Management Software association communication

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. Ensure effective communication with member self-service options. Ensure Effective Communication with Member Self-Service Options.

Association Hustle Webinar – Sales, Membership & Communications

Moery Company

The post Association Hustle Webinar – Sales, Membership & Communications appeared first on The Moery Company. Resources

2104 Nonprofit Communications Trends Report

Wild Apricot

Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Align Your Staff for an Effective Member Communications Schedule. Use the same communication tools. Use the same communication tools.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study.

4 communication tips for small-staff associations during a health crisis 

YourMembership Blog

Every day brings more uncertainty with the spread of Coronavirus and your association has a need to expand your communication. Here are four communication tips to assist small-staff associations in displaying responsiveness, partnership and kindness. While you hoped that you would never have to experience a crisis impacting your association, here you are. Keep members. YourMembership News Industry News & Trends Member Engagement Professional Development Industry Trends

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

Strike the Right Tone When Communicating in a Crisis

Association Adviser

The post Strike the Right Tone When Communicating in a Crisis appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content strategy crisis communicationsUnprecedented. I’ve seen that word used a lot lately when referring to the COVID-19 pandemic. It’s an accurate description; after all, many of us have never lived and worked in times quite like these.

How to Communicate Member Benefits Effectively

Association Adviser

The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membershipAssociations have the ongoing job of retaining existing members and attracting new ones. Do this by showcasing the member benefits available to them.

“Where Do We Go From Here?” Improv & the Power of Curiosity in Communication - Moery Company

Moery Company

For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. Along the way, I’ve discovered the crucial power of improv for business communication is as a “gym” for growing your curiosity muscles. Here are four ways that learning improvisational curiosity supercharges communication. #1 Improv curiosity unearths long-buried communicational habits—both the good and the bad—as a valuable and necessary first step toward greater impact. #2

2015 Nonprofit Communications Trends Report

Wild Apricot

The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all. nonprofit research

How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar

Moery Company

Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. JP Moery knows the struggle is real but can attest to a successful strategic communications effort that can be led by a 1-person shop. The post How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar appeared first on The Moery Company.

Nonprofit Communications Trend Report Released

Wild Apricot

What are the trends for non-profit communications in 2012? Here's an overview of Kivi Leroux Miller's Nonprofit Communications Trend Report. Non-profit Communications

Podcast: The 2019 Association Communications Benchmarking Report

Association Adviser

Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast. The post Podcast: The 2019 Association Communications Benchmarking Report appeared first on Association Adviser. Features Marketing & Communications podcast

Benchmarking Report Explores How COVID-19 is Changing the Way Associations Communicate

Association Adviser

In an effort to help associations understand how others in their community are navigating communications in the COVID-19 climate, Naylor Association Solutions and Association Adviser added questions specific to the pandemic to the recent 2020 Association Communications Benchmarking Study. The post Benchmarking Report Explores How COVID-19 is Changing the Way Associations Communicate appeared first on Association Adviser.

Help Set a Course for the Future: Take the 2020 Association Communications Benchmarking Survey

Association Adviser

3 important reasons to participate in the 2020 Association Communications Benchmarking Survey. The post Help Set a Course for the Future: Take the 2020 Association Communications Benchmarking Survey appeared first on Association Adviser. Association Communications Benchmarking Series COVID-19 Resources Features Leadership Marketing & Communications Association Communications Benchmarking studyAnother day, another organization asking you to take a survey.

Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Whether you have a staff of two or 20, creating a communications plan will ensure your entire team is working from the same playbook and effectively using your time and resources. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.

5 Questions to Ask Yourself Before Writing Member Communications

GrowthZone

Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” While explaining the Top 6 Principles for Association Crisis Communications , Melynn discussed strategies for credible communication with members during periods of uncertainty. She also walked through the messaging basics and best practices for structuring association communications. Using a Communications Matrix.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Effective member communication not only engages, but encourages them to continue investing time and energy in your association and to renew their membership. Tailor your communications channels and content.

Customized Member Communications are Within Your Association’s Reach

Association Adviser

Customized member communications are needed now. Learn how with data from our 2019 Association Communications Benchmarking Report. The post Customized Member Communications are Within Your Association’s Reach appeared first on Association Adviser. Features Marketing & Communications Membership 2019 Association Communications Benchmarking Report member communication

2014 Nonprofit Communications Trends Report

Wild Apricot

Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications

Attendee Communication Before, During, and After the Event

MembersClicks

but, that said, do you have a plan for communicating with your attendees? That’s why you’ll want to put together an attendee communication plan that takes into account what you should tell them about before, during, and after the event. The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. And, potentially, non-members!).but,

5 Recommendations for a Winning Communications Strategy

Association Adviser

With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard. Features Association Communication Benchmarking Study association communications Association Communications Benchmarking study benchmarking study communication communication strategy

Assessing Your Brand & Communications

Wild Apricot

Assessing Your Brand & Communications This is a guest post by Howard Levy , founder of The Nonprofit Brand Institute a branding agency that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and effectiveness.Visit them at [link] How Well Do Your Donors Know Your Organization? In large part that depends upon how well you are communicating your brand - your vision, values and personality.

2011 Nonprofit Communications Trends Report

Wild Apricot

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report. association association marketing member communication networking nonprofit non-profit Non-profit Communications nptech social media