Communication Secrets of Successful Associations

YourMembership Blog

In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. Association Management Software association communication

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

Trending Sources

Really Great Team Communication Follows These 12 Guidelines

Wild Apricot Blog

These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.

Communication ? Talk

NonProfit University Blog

I learned at a very early age the importance of clear communication, be it verbal or written. They knew that clear communication was the path to understanding. Boards think they do a lot of communicating when, in fact, they are simply doing a lot of talking.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

How I Wish Associations Would Communicate

Association Subculture

THIS is what I wish substituted for communications-as-usual in associations. communicationsThis is a dose of real. And quite frankly, fantastically inspiring. This video is not on YouTube so if you can't see the embed, I'm not sure how to get the link to you. I found it on Facebook. Bottom line, if you can't see the video it's a collection of nurses and cancer patients lip synching to Stronger - by Kelly Clarkson. It's joyous and heart rending at the same time.

Wednesday Buzz: Is Your Communications Plan Strategic?

Associations Now

Your communication strategy isn’t so strategic if you’re not measuring it against specific goals. How do you determine if your communication strategy is working for you? Your communication strategy should include specific advocacy and fundraising goals.

2014 Nonprofit Communications Trends Report

Wild Apricot Blog

Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications

2104 Nonprofit Communications Trends Report

Wild Apricot Blog

Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications

5 surprising facts from Think’s Re:member 4 survey into membership communications

Optimist Consulting

Think is one of the UK’s leading specialist publishers for membership organisations and since 2011 it has conducted Re:member, a large annual survey of communications leaders in UK professional membership organisations. Communications Membership membership

Generation Y – Reinventing the Way We Communicate


As we begin to invade the workforce, there is a noticeable shift towards a more open style of communication as well as an increase in the usage of social media. like it or not, this method of communication is no longer a trend, but a solid means of interaction.

3 steps to improve how you communicate the value of membership

Optimist Consulting

33% of organisations say that their main barrier to growth is effectively communicating the value of membership. Communicating membership value to members. Use this information to enhance and improve communications: Put yourself in your members’ shoes.

Nonprofit Communications Trend Report Released

Wild Apricot Blog

What are the trends for non-profit communications in 2012? Here's an overview of Kivi Leroux Miller's Nonprofit Communications Trend Report. Non-profit Communications

A Board-CEO Communication Gap

Associations Now

Or, to further simplify: There’s a communication gap between the board and CEO. The post A Board-CEO Communication Gap appeared first on Associations Now A new study says a lot of nonprofit executives are planning to depart—and that boards are missing the signals.

2011 Nonprofit Communications Trends Report

Wild Apricot Blog

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report. association association marketing member communication networking nonprofit non-profit Non-profit Communications nptech social media

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs.

Beekeeper Group Acquires Pivot Point Communications

Beekeeper Group

Beekeeper Group Acquires Pivot Point Communications. based public relations and marketing firm Pivot Point Communications. The post Beekeeper Group Acquires Pivot Point Communications appeared first on Beekeeper Group Award Winning D.C.

A Communication Architecture

Jamie Notter

From Ben Horowitz : Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company. I’m curious how people are reacting to the idea of “communication architecture.”

The Key to Teamwork is Communication

Associations Now

To make sure your team works best, all parties must be committed to regular and clear communication. The reason that worked so well was because we communicated well with each other. The post The Key to Teamwork is Communication appeared first on Associations Now

How the CIPD communicated about its rebrand and got it right

Optimist Consulting

One of the key communications around the rebrand is this webpage which explains the process that the CIPD pushed out via email. A rebrand for a membership organisation can be an important part of a new strategic direction.

3 Ways to Get Members to Read Your Marketing Communications


Here’s why your members may not be responding to your marketing communications: Use their words. The more you can understand and empathize with your members the stronger all your marketing communications will be.

Communicating Takes Time

Eric Lanke

Communicating the right information, in the right way, without confusing or overwhelming your audience--it takes time. Good communications take time to prepare, and I think they should also take time to deliver. If you want to improve your communication skills, I would advise you not to rush either. + + + This post was written by Eric Lanke, an association executive, blogger and author.

With New Administration, Government Communications Group Reasserts Members’ Role

Associations Now

The National Association of Government Communicators issued a public reminder of its members’ roles and responsibilities as the administration transitions and several federal agencies have restricted their communications.

Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications.

Is Face-to-Face Communication Gone in the Digital Age?


But that does not mean they don’t want and need face-to-face communication. But there is one area where many people make an incorrect assumption about Millennials: the importance of face-to-face communication.

5 reasons why I love APM’s board elections communications

Optimist Consulting

2) Making the member feel valued – They are promoting the election as a chance to ‘Have your say’ as opposed to ‘Vote in the elections’, which instantly communicates a sense of interest in members’ needs and desires; not just the organisation’s.

Keep Your Strategic Communications Plan Alive

Associations Now

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

An Introduction to Social Media For Strategic Communication


Social media doesn’t exist in a vacuum but as part of an integrated communication campaign. The newest incarnation of his presentation defines the social space as it fits within a measurable communication plan. There are three truths to social media.

Old Fashioned Tool May Boost Association Communications.

SCD Group

Overcoming communications clutter With today’s “communications overload” filled with multiple electronic messages (emails, social media, etc.), Don’t get me wrong: I love social media, email and websites for association marketing and communicating with members.

The Big Limiting Factor of Remote Work: Communication

Associations Now

The biggest challenge, according to one recent study: the potential for communication headaches. Thirty percent cited communication, particularly the “lack of face time,” as the biggest issue—ahead of concerns about productivity and technology (22 percent each).

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.

Member Communications & Information Overload - Finding Balance

Wild Apricot Blog

Since many membership and non-profit organizations may be asking themselves these very questions in terms of their member communications, we offered some ideas on how you can begin to answer these questions.( Associations member communication membership nonprofit non-profit Non-profit Communications nptech social media

5 tips on how to use colour to enhance your member communications

Optimist Consulting

It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. Mood: Colour has the ability to set a mood for an entire communication. I have been working on rolling out a re-brand for a membership client.

7 Communication Tips for Association Pros


Mastering the art of effective communication is the key to success for association professionals. As humans, there is one thing everyone has in common: the need to communicate. Regardless of who you are, what you do, or where you live, your existence depends on communication.

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth Kanter's Blog

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. To see the impact of video, you have to be using it as an ongoing means of communications, not a one-off project that carries all your hopes and dreams.

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CEOs: Communications Strategy Changing in 24/7 Digital World

Associations Now

An association of public relations and communications professionals surveyed CEOs to determine how chief execs believe the role of organizational communications is changing in an age of nonstop news and information.

You Need To Communicate Conference Changes To All Your Stakeholders

Velvet Chainsaw

Your success rests on good implementation and communication. Communicating The Why Behind The Change. If you are implementing new changes to your conference experience, communicating those changes to your stakeholders is one of the keys to successful implementation.