The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages.

Communication Secrets of Successful Associations

YourMembership Blog

In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. Association Management Software association communication

“Where Do We Go From Here?” Improv & the Power of Curiosity in Communication - Moery Company

Moery Company

For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. Along the way, I’ve discovered the crucial power of improv for business communication is as a “gym” for growing your curiosity muscles. Business Practices Communications

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report.

If You Build It –and Communicate It– They Will Come

Association Management

The post If You Build It –and Communicate It– They Will Come appeared first on Professional Association Management Company | Virtual Inc. “If you build it, they will come.”

The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Sure, with about 77 percent of American adults carrying smartphones, email and Web-based communications are convenient.

Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications.

Are your member communications audience-centric?

Optimist Consulting

One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity.

Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences.

Communicating Takes Time

Eric Lanke

Communicating the right information, in the right way, without confusing or overwhelming your audience--it takes time. Good communications take time to prepare, and I think they should also take time to deliver. If you want to improve your communication skills, I would advise you not to rush either. + + + This post was written by Eric Lanke, an association executive, blogger and author.

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar.

8 things to consider when communicating difficult messages to members

Optimist Consulting

Here are my reflections on what you need to consider when communicating difficult messages to members. Plan enough time: Rushing communications through could lead your members to wonder why this is happening so quickly. Have you had to communicate difficult messages to your members?

Communication Timing for Association Leaders

Smooth The Path

Timing matters in communication. The post Communication Timing for Association Leaders appeared first on Smooth The Path. Association Leadership association culture association leadership board culture communication influence member communication resilience

Really Great Team Communication Follows These 12 Guidelines

Wild Apricot Blog

These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication

5 Recommendations for a Winning Communications Strategy

Association Adviser

With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard.

Does Your Member Communication Tell Your Association’s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications.

Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. As the saying goes, “If you fail to plan, then you plan to fail.”

New-Member Communications for Associations


Establishing a system for new-member communications is critical to association retention rates. Get The Fundamentals of New-Member Communication. Establishing a system for communicating with and engaging new members increases efficiency and improves retention.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications.

A Communication Architecture

Jamie Notter

From Ben Horowitz : Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company. I’m curious how people are reacting to the idea of “communication architecture.”

2104 Nonprofit Communications Trends Report

Wild Apricot Blog

Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications

Communication Shutdown: Not Here, Folks!

Reid All About it

We’re in the midst of a Communication Shutdown today. By telling me they were not communicating today, I wanted to learn more about it. But I wasn’t willing to abstain from communicating.

6 communication tips for encouraging members to stand for election

Optimist Consulting

I think one of the complications with board/council elections, is that they have often have a formal & legal aspect which can ‘scare’ people into communicating in a very formal way when inviting members to stand for election.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

7 Ways to Improve Communication with Your Members

YourMembership Blog

Improving communication with your members can improve member relations, help with loyalty, increase word-of-mouth referrals, bolster renewals, and even improve your standing as a first, and only stop, shop for information.

Communication Integration More Easily Said Than Done

Association Adviser

Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy.

JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan? - Moery Company

Moery Company

Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. JP admits it’s a process, and offers several takeaways that will help you better communicate your organization’s value.

2015 Nonprofit Communications Trends Report

Wild Apricot Blog

The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all. nonprofit research

How marketing & communications can support professional bodies with their diversity

Optimist Consulting

I really liked this page, which shows how marketing and communications can support organisations to improve and communicate about their diversity: What do you think?

Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media.

Communicating with Your Lapsed Members: 3 Messages to Try


They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical. When it comes to association management, there are few things more discouraging than when a member lapses.

How I Wish Associations Would Communicate

Association Subculture

THIS is what I wish substituted for communications-as-usual in associations. communicationsThis is a dose of real. And quite frankly, fantastically inspiring. This video is not on YouTube so if you can't see the embed, I'm not sure how to get the link to you. I found it on Facebook. Bottom line, if you can't see the video it's a collection of nurses and cancer patients lip synching to Stronger - by Kelly Clarkson. It's joyous and heart rending at the same time.