Expert insights. Personalized for you.
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications. MORE
Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast. The post Podcast: The 2019 Association Communications Benchmarking Report appeared first on Association Adviser. MORE
The post If You Build It –and Communicate It– They Will Come appeared first on Professional Association Management Company | Virtual Inc. “If you build it, they will come.” MORE
More than 5,000 public safety communications officials, including frontline telecommunicators and comm center managers, are headed to Baltimore to learn more about the industry’s newest technology, hear from speakers about trends and challenges, and get to know colleagues. MORE
Establishing a system for new-member communications is critical to association retention rates. Get The Fundamentals of New-Member Communication. Establishing a system for communicating with and engaging new members increases efficiency and improves retention. MORE
Customized member communications are needed now. Learn how with data from our 2019 Association Communications Benchmarking Report. The post Customized Member Communications are Within Your Association’s Reach appeared first on Association Adviser. MORE
These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication MORE
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. MORE
This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications. MORE
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. Align Your Staff for an Effective Member Communications Schedule. MORE
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options. MORE
Which makes communicating your ideas even more critical. At the top of the must-do list is a willingness to communicate, often and deeply. How have you communicated with stakeholders during your first days as a leader? MORE
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard. MORE
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. MORE
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. MORE
Part of growing your organization is communicating membership value - and that’s tough! You and your active members know there are things that are totally unique to being a member of your organization, but it can be hard for a potential member to see that before joining. MORE
Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. MORE
Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? MORE
Here are my reflections on what you need to consider when communicating difficult messages to members. Plan enough time: Rushing communications through could lead your members to wonder why this is happening so quickly. Have you had to communicate difficult messages to your members? MORE
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While the report highlighted general trends in communications teams, it also dug into their role in generating nondues revenue. “[T]here MORE
A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. MORE
Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Sure, with about 77 percent of American adults carrying smartphones, email and Web-based communications are convenient. MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy. MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy. MORE
When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. So, if you’re an association without a crisis communications plan, what do you need to know? First, it’s about the communication not the crisis. “We MORE
One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity. MORE
While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees. MORE
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value. MORE
The post Communications With Hustle – Moery Webinar appeared first on The Moery Company. Resources MORE
The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membershipAssociations have the ongoing job of retaining existing members and attracting new ones. MORE
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar. MORE
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing. MORE
Associations should use digital and print communication to maximize reach. The post Long Live Print: The Enduring, Original Communication Method appeared first on Association Adviser. Both are important to showcase the association as a prime source for industry news. MORE
Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications MORE
The post Association Hustle Webinar – Sales, Membership & Communications appeared first on The Moery Company. Resources MORE
They may not be thinking about it at all, which is why communicating with them — both leading up to the member expiration date AND after — is so critical. The following blog post was originally published on 9/12/18, but updated on 1/2/20 for added value. MORE
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. MORE
However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. MORE
Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. MORE
In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. Association Management Software association communication MORE
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. MORE
Communications Related Topics Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.
Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.
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Association Adviser
OCTOBER 30, 2018
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing.
Association Adviser
JANUARY 22, 2020
Associations should use digital and print communication to maximize reach. The post Long Live Print: The Enduring, Original Communication Method appeared first on Association Adviser. Both are important to showcase the association as a prime source for industry news.
Aaron Wolowiec
JANUARY 19, 2016
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.
Higher Logic
JANUARY 24, 2019
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.
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Moery Company
JUNE 3, 2019
The post Communications With Hustle – Moery Webinar appeared first on The Moery Company. Resources
YourMembership Blog
AUGUST 22, 2013
In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. Association Management Software association communication
Association Adviser
JUNE 26, 2019
The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membershipAssociations have the ongoing job of retaining existing members and attracting new ones.
Association Adviser
SEPTEMBER 10, 2019
Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast. The post Podcast: The 2019 Association Communications Benchmarking Report appeared first on Association Adviser.
Association Adviser
SEPTEMBER 9, 2019
Customized member communications are needed now. Learn how with data from our 2019 Association Communications Benchmarking Report. The post Customized Member Communications are Within Your Association’s Reach appeared first on Association Adviser.
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Eric Lanke
SEPTEMBER 18, 2017
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages.
Associations Now
MAY 9, 2019
Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications.
Associations Now
MAY 29, 2019
When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. So, if you’re an association without a crisis communications plan, what do you need to know? First, it’s about the communication not the crisis. “We
Aaron Wolowiec
JANUARY 7, 2014
This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications.
Wild Apricot
OCTOBER 16, 2017
These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication
Optimist Consulting
JANUARY 26, 2017
One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity.
Association Adviser
NOVEMBER 16, 2016
However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication.
MembersClicks
MAY 7, 2019
Part of growing your organization is communicating membership value - and that’s tough! You and your active members know there are things that are totally unique to being a member of your organization, but it can be hard for a potential member to see that before joining.
Association Adviser
JULY 27, 2016
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences.
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar.
Optimist Consulting
SEPTEMBER 28, 2016
While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.
Association Management
JULY 19, 2018
The post If You Build It –and Communicate It– They Will Come appeared first on Professional Association Management Company | Virtual Inc. “If you build it, they will come.”
Associations Now
JUNE 2, 2019
Which makes communicating your ideas even more critical. At the top of the must-do list is a willingness to communicate, often and deeply. How have you communicated with stakeholders during your first days as a leader?
Association Adviser
OCTOBER 25, 2017
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.
Associations Now
AUGUST 8, 2019
More than 5,000 public safety communications officials, including frontline telecommunicators and comm center managers, are headed to Baltimore to learn more about the industry’s newest technology, hear from speakers about trends and challenges, and get to know colleagues.
Optimist Consulting
JULY 20, 2016
Here are my reflections on what you need to consider when communicating difficult messages to members. Plan enough time: Rushing communications through could lead your members to wonder why this is happening so quickly. Have you had to communicate difficult messages to your members?
Association Adviser
SEPTEMBER 9, 2014
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard.
Associations Now
SEPTEMBER 25, 2019
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While the report highlighted general trends in communications teams, it also dug into their role in generating nondues revenue. “[T]here
Wild Apricot
JANUARY 13, 2014
Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications
MembersClicks
JANUARY 2, 2020
They may not be thinking about it at all, which is why communicating with them — both leading up to the member expiration date AND after — is so critical. The following blog post was originally published on 9/12/18, but updated on 1/2/20 for added value.
Associations Now
AUGUST 30, 2019
A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times.
Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications.
Association Adviser
MARCH 27, 2019
Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others?
GrowthZone
MAY 15, 2017
Establishing a system for new-member communications is critical to association retention rates. Get The Fundamentals of New-Member Communication. Establishing a system for communicating with and engaging new members increases efficiency and improves retention.
Associations Now
MAY 10, 2019
Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement.
Association Adviser
DECEMBER 11, 2018
Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Sure, with about 77 percent of American adults carrying smartphones, email and Web-based communications are convenient.
Moery Company
APRIL 3, 2019
The post Association Hustle Webinar – Sales, Membership & Communications appeared first on The Moery Company. Resources
Association Adviser
JUNE 15, 2018
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications.
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