INDUSTRY INSIGHTS YOUR PEERS ARE READING
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications. MORE
From Ben Horowitz : Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company. I’m curious how people are reacting to the idea of “communication architecture.” MORE
Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy. MORE
Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. MORE
THIS is what I wish substituted for communications-as-usual in associations. communicationsThis is a dose of real. And quite frankly, fantastically inspiring. This video is not on YouTube so if you can't see the embed, I'm not sure how to get the link to you. I found it on Facebook. Bottom line, if you can't see the video it's a collection of nurses and cancer patients lip synching to Stronger - by Kelly Clarkson. It's joyous and heart rending at the same time. MORE
Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. JP admits it’s a process, and offers several takeaways that will help you better communicate your organization’s value. MORE
The post If You Build It –and Communicate It– They Will Come appeared first on Professional Association Management Company | Virtual Inc. “If you build it, they will come.” MORE
The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all. nonprofit research MORE
Establishing a system for new-member communications is critical to association retention rates. Get The Fundamentals of New-Member Communication. Establishing a system for communicating with and engaging new members increases efficiency and improves retention. MORE
I really liked this page, which shows how marketing and communications can support organisations to improve and communicate about their diversity: What do you think? MORE
Improving communication with your members can improve member relations, help with loyalty, increase word-of-mouth referrals, bolster renewals, and even improve your standing as a first, and only stop, shop for information. MORE
Timing matters in communication. The post Communication Timing for Association Leaders appeared first on Smooth The Path. Association Leadership association culture association leadership board culture communication influence member communication resilience MORE
These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication MORE
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. MORE
This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications. MORE
During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. MORE
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options. MORE
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard. MORE
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. MORE
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. MORE
Communicating the right information, in the right way, without confusing or overwhelming your audience--it takes time. Good communications take time to prepare, and I think they should also take time to deliver. If you want to improve your communication skills, I would advise you not to rush either. + + + This post was written by Eric Lanke, an association executive, blogger and author. MORE
Here are my reflections on what you need to consider when communicating difficult messages to members. Plan enough time: Rushing communications through could lead your members to wonder why this is happening so quickly. Have you had to communicate difficult messages to your members? MORE
Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Sure, with about 77 percent of American adults carrying smartphones, email and Web-based communications are convenient. MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy. MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy. MORE
For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. Along the way, I’ve discovered the crucial power of improv for business communication is as a “gym” for growing your curiosity muscles. Business Practices Communications MORE
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. MORE
One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity. MORE
While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees. MORE
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value. MORE
I think one of the complications with board/council elections, is that they have often have a formal & legal aspect which can ‘scare’ people into communicating in a very formal way when inviting members to stand for election. MORE
This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. As the saying goes, “If you fail to plan, then you plan to fail.” MORE
They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical. When it comes to association management, there are few things more discouraging than when a member lapses. MORE
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar. MORE
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing. MORE
Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications MORE
We’re in the midst of a Communication Shutdown today. By telling me they were not communicating today, I wanted to learn more about it. But I wasn’t willing to abstain from communicating. MORE
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. MORE
However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. MORE
In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. Association Management Software association communication MORE
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. MORE
Communications Related Topics Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.
Association Adviser
OCTOBER 30, 2018
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing.
Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.
Higher Logic
JANUARY 24, 2019
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.
Aaron Wolowiec
JANUARY 19, 2016
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.
Eric Lanke
SEPTEMBER 18, 2017
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages.
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YourMembership Blog
AUGUST 22, 2013
In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. Association Management Software association communication
Moery Company
MAY 3, 2018
For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. Along the way, I’ve discovered the crucial power of improv for business communication is as a “gym” for growing your curiosity muscles. Business Practices Communications
Association Adviser
JANUARY 25, 2019
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report.
Association Management
JULY 19, 2018
The post If You Build It –and Communicate It– They Will Come appeared first on Professional Association Management Company | Virtual Inc. “If you build it, they will come.”
Association Adviser
DECEMBER 11, 2018
Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Sure, with about 77 percent of American adults carrying smartphones, email and Web-based communications are convenient.
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Aaron Wolowiec
JANUARY 7, 2014
This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications.
Optimist Consulting
JANUARY 26, 2017
One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity.
Association Adviser
NOVEMBER 16, 2016
However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.
Association Adviser
OCTOBER 25, 2017
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.
Association Adviser
JULY 27, 2016
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences.
Eric Lanke
AUGUST 4, 2014
Communicating the right information, in the right way, without confusing or overwhelming your audience--it takes time. Good communications take time to prepare, and I think they should also take time to deliver. If you want to improve your communication skills, I would advise you not to rush either. + + + This post was written by Eric Lanke, an association executive, blogger and author.
Optimist Consulting
SEPTEMBER 28, 2016
While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar.
Optimist Consulting
JULY 20, 2016
Here are my reflections on what you need to consider when communicating difficult messages to members. Plan enough time: Rushing communications through could lead your members to wonder why this is happening so quickly. Have you had to communicate difficult messages to your members?
Smooth The Path
NOVEMBER 29, 2017
Timing matters in communication. The post Communication Timing for Association Leaders appeared first on Smooth The Path. Association Leadership association culture association leadership board culture communication influence member communication resilience
Wild Apricot Blog
OCTOBER 16, 2017
These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication
Association Adviser
SEPTEMBER 9, 2014
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard.
Association Adviser
JUNE 15, 2018
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications.
Association Adviser
JANUARY 24, 2019
This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. As the saying goes, “If you fail to plan, then you plan to fail.”
GrowthZone
MAY 15, 2017
Establishing a system for new-member communications is critical to association retention rates. Get The Fundamentals of New-Member Communication. Establishing a system for communicating with and engaging new members increases efficiency and improves retention.
Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications.
Jamie Notter
AUGUST 31, 2012
From Ben Horowitz : Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company. I’m curious how people are reacting to the idea of “communication architecture.”
Wild Apricot Blog
JANUARY 13, 2014
Curious about how other nonprofits will communicate in 2014? Here are highlights of the 2014 Nonprofit Communications Trends Report. nonprofit-communications
Reid All About it
NOVEMBER 1, 2010
We’re in the midst of a Communication Shutdown today. By telling me they were not communicating today, I wanted to learn more about it. But I wasn’t willing to abstain from communicating.
Optimist Consulting
MAY 10, 2017
I think one of the complications with board/council elections, is that they have often have a formal & legal aspect which can ‘scare’ people into communicating in a very formal way when inviting members to stand for election.
YourMembership Blog
MAY 22, 2017
During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.
YourMembership Blog
OCTOBER 2, 2013
Improving communication with your members can improve member relations, help with loyalty, increase word-of-mouth referrals, bolster renewals, and even improve your standing as a first, and only stop, shop for information.
Association Adviser
OCTOBER 15, 2015
Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy.
Moery Company
JANUARY 16, 2018
Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. JP admits it’s a process, and offers several takeaways that will help you better communicate your organization’s value.
Wild Apricot Blog
FEBRUARY 13, 2015
The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all. nonprofit research
Optimist Consulting
MARCH 30, 2017
I really liked this page, which shows how marketing and communications can support organisations to improve and communicate about their diversity: What do you think?
Association Adviser
MAY 18, 2018
Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media.
MembersClicks
SEPTEMBER 12, 2018
They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical. When it comes to association management, there are few things more discouraging than when a member lapses.
Association Subculture
APRIL 3, 2013
THIS is what I wish substituted for communications-as-usual in associations. communicationsThis is a dose of real. And quite frankly, fantastically inspiring. This video is not on YouTube so if you can't see the embed, I'm not sure how to get the link to you. I found it on Facebook. Bottom line, if you can't see the video it's a collection of nurses and cancer patients lip synching to Stronger - by Kelly Clarkson. It's joyous and heart rending at the same time.
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