Building a Virtual Sponsorship Program, Part 3: Pricing and Sales

Moery Company

The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. Today we’re going to cover pricing and selling your virtual sponsorship inventory, a very important topic that many of you care about.

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How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing. As for the pricing I would start with three times the amount of your costs to deliver on your sponsor’s objectives in terms of marketing, platforms used, cost to hire the speaker, and more.

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How do we price and sell our virtual event sponsorships? – Ask JP #030

Moery Company

We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?”

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Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right.

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Virtual Event Sponsorship Pricing and Sales – Association Hustle Podcast Episode 245

Moery Company

The third and final episode in our series on building virtual event sponsorship covers pricing and selling your new inventory. Tune in to hear a list of upsides you can use to bring sponsors on board and the variables to consider when pricing your packages.

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A Taking in all the parts and pieces required to produce your event, and determining the cost, can give you a basis for your pricing. The post How do you price a virtual event?

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How to Price Your Organization's Virtual Event

MembersClicks

How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: Small Staff Chatter event planning and promotionIf you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you.did you charge or are you planning on charging for attendance?

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Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . PYOP – Pick Your Own Price! Allows people to choose their own price, switching the power structure and asking people what something is worth to them rather than you telling them what it costs.

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? This is also known as cost-plus pricing. . Premium Pricing.

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Virtual Conference Pricing: The Many Factors to Consider

WBT Systems

Virtual Conference Pricing: The Many Factors to Consider. Read more about Virtual Conference Pricing: The Many Factors to Consider

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February Update: Wild Apricot Pricing Plans Are Changing

Wild Apricot

Find out how our pricing plans are changing and other updates this month

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A Taking in all the parts and pieces required to produce your event, and determining the cost, can give you a basis for your pricing. The post How do you price a virtual event?

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How to Explain a Price Increase to Your Members

MembersClicks

From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips: Association Views

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Pricing Your Virtual Event: 3 Tips

ePly

How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: event registration virtual eventIf you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you.did you charge or are you planning on charging for attendance?

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The Price of Honesty

KiKi L'Italien's Acronym Soup

Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing. I hate writing. Then I love writing again.

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How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.

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Don't Compete on Price

Eric Lanke

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. As a consumer, if I'm after a commodity, whoever can get it to me at the lowest price is going to win my business--but not my loyalty. And this is why competing on price is a bad strategy for associations.

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How to Explain a Price Increase to Your Members

MembersClicks

From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips: association management association leadership membership management Association Views

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks

By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. One-Time-Fee should be the first pricing option for higher quality courses.

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Lessons in Membership Pricing From Electric Vehicles

Associations Now

There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet. The firm, which just announced pricing and released an official app this week, will charge $4 per month for membership, which will provide additional discounts to consumers on top of the current fee—$1 per session and a per-minute rate that tops out at 99 cents for fast chargers and 25 cents for slow chargers.

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Association Convention Pricing Strategies

SCD Group

Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. hotels lower room rates as dates get closer airlines adjust pricing based on seat availability retailers offer sales As consumers, we are used to (even expect) differential prices of the things we buy. Should we consider variable pricing?

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CIM – how they presented their membership price rise

Optimist Consulting

However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly. In these austere times, we all know that an increase in fees could be the difference between a member renewing and not renewing.

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When the Right Price Is Nothing

Associations Now

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. But giving things away also demands some consideration about who’s coming for what you’re giving away, what you’ll offer once they arrive—and what price tag you’ll attach to those things. prices.

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Ensure Your Price Is Right on Products and Services

Associations Now

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Davin Hattaway, CAE, will be presenting a session on “A Simple Way to Analyze Price Sensitivity: Are You Charging the Right Price?”

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3 Studies Impacting Association Member Pricing Strategies

SCD Group

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.

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ICANN Proposal Would End Price Caps on.Org Domains

Associations Now

ICANN, the entity that currently manages over 180 million domain names and 4 billion network addresses on the internet, has proposed lifting price caps on.org and.info domains—a change that could lead to tax-exempt organizations paying domain registries thousands of dollars in fees per year to maintain domain names. org ] registry operator equitably” with registries that operate other, newer TLDs, which are not subject to price caps.

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Can Pricing Influence Association Membership Decisions?

SCD Group

These are specially-designed theaters which – for a “slightly” higher ticket price – offer luxury seating, table dining service (with wait staff) and other services catered to a select group of movie goers. Perhaps, this “mass strategy” of keeping the price low enough to entice more members is wrong. association membership L''Oreal SCD Group AMC Dine-In Theatres membership pricing association executives Russ Henneberry ASAE

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Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. So, rather than paying based on subscribers, you’re paying based on the number of employees using the tool, a price of $15 per month, per head, with discounts for yearly subscriptions. The post Is an Email Marketing Price War on the Way?

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School Nursing Group Helps Members Navigate EpiPen Price Increase

Associations Now

The National Association of School Nurses is helping its members as they try to find solutions for students whose families can’t afford the steep price increase of potentially life-saving EpiPens. Since Mylan acquired the product in 2007, the price for a pack of two of these epinephrine auto injectors has increased from little over $100 to more than $600 today. The price increase especially affects families with high-deductible insurance plans or no health insurance at all.

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Put a Price Tag on Your Benefits

Associations Now

Selling an association membership is not a traditional negotiation process, but the anchoring effect proves relevant in pricing situations just the same. At the very least, the importance of anchoring in price negotiations would suggest that naming a dollar value for your benefits is better than letting prospective members try to imagine what your benefits are worth on their own. The post Put a Price Tag on Your Benefits appeared first on Associations Now

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Diabetes Group Launches Campaign Over High Insulin Prices

Associations Now

With research showing that the price of lifesaving insulin has increased by more than 200 percent over an 11-year period, the American Diabetes Association has asked members to join it in speaking out against rising insulin prices. Earlier this month, Senator Bernie Sanders (I-VT) released a video on his Twitter page, in which he spoke out against out-of-control insulin prices, and, with Rep.

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Insurance Group Balks at High-Priced Pharmaceuticals

Associations Now

Sure, it works—but the price of a single pill is more than a week’s pay for most Americans. The hepatitis C treatment Sovaldi, a blockbuster drug produced by Gilead Sciences that’s been shown to cure more than 90 percent of all cases of the disease within 12 weeks, has drawn criticism from medical groups for its incredibly high price—$84,000 for the regimen, or $1,000 per daily pill. Defending the Price.

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When You Should Book: Expedia Highlights 2015 Airline Pricing Trends

Associations Now

On Tuesday, Expedia released a white paper, “Preparing for Takeoff: Air Travel Trends 2015,” created with the help of the Airlines Reporting Corporation (ARC), that notes the pricing trends that will affect the way we fly in the new year. “Lower fuel prices translate into lower operating costs for airlines, and, sometimes, air carriers pass along these savings to travelers in the form of lower air-ticket prices,” the white paper states [PDF].

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Are San Francisco Nonprofits Getting Priced Out?

Associations Now

The city of San Francisco has attempted to help nonprofits priced out of their current locations: This year, it launched a $4.5 The post Are San Francisco Nonprofits Getting Priced Out? Dozens of nonprofits have applied for public funding in response to a rise in commercial rents corresponding with San Francisco’s growing status as a tech hub. The city has launched a fund intended to prevent nonprofits from going under, but for many organizations, it’s already too late.

Social Media Roundup: Nailing Down the Price

Associations Now

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. “No matter how you decide to price your online learning, remember it is always easier to lower the price if sales aren’t what you thought they’d be than it is to raise prices later,” she writes.

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Taxi Associations Struggle With Dropping Medallion Prices

Associations Now

In New York City, that dynamic has led to a battle between the association representing Big Apple taxi operators and the city’s Taxi and Limousine Commission (TLC) over just how much medallion prices have dropped. In October, the average price of a medallion was $871,667, down 17 percent from its peak last year. (On The result was that official reports showed steady prices, but in reality, the market for medallions was in free fall.

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Game Changer: Tips For Creating A Pricing Strategy

Associations Now

Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Quick example: Video streaming and rental company Netflix whose stock fell almost $200 over the course of a few months after increasing the prices of its streaming service several years ago to cover the cost of higher licensing fees.

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Interview with Michelle Price on Breakthrough Business Strategies.

Jamie Notter

Interview with Michelle Price on Breakthrough Business Strategies Radio. Monday, December 19, Maddie and I will be interviewed by Michelle Price on her “Breakthrough Business Strategies” radio program , talking about our Humanize book. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Posted December 16, 2011. in Announcements , Humanize. Tweet.

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Association Conference Becomes Center Stage for Drug-Price Debate

Associations Now

At the American Society of Clinical Oncology’s annual meeting last week, a prominent doctor called out drug makers for pricing cancer medicine at untenable levels. Insurers agree with that stance, but a leading pharmaceutical trade group says cancer drug prices are in line with their value. The high price of cancer treatments. “Prices are based on what has come before and what the seller believes the market will bear.”

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. Proper pricing has a huge influence on the viability and profitability of an offering and should be part of the conversation from the very start of product development. So how does one go about building a pricing strategy?

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