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Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . MORE
From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? MORE
These are specially-designed theaters which – for a “slightly” higher ticket price – offer luxury seating, table dining service (with wait staff) and other services catered to a select group of movie goers. Perhaps, this “mass strategy” of keeping the price low enough to entice more members is wrong. association membership L''Oreal SCD Group AMC Dine-In Theatres membership pricing association executives Russ Henneberry ASAE MORE
On Tuesday, Expedia released a white paper, “Preparing for Takeoff: Air Travel Trends 2015,” created with the help of the Airlines Reporting Corporation (ARC), that notes the pricing trends that will affect the way we fly in the new year. “Lower fuel prices translate into lower operating costs for airlines, and, sometimes, air carriers pass along these savings to travelers in the form of lower air-ticket prices,” the white paper states [PDF]. MORE
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. 5 eLearning Pricing Models for Your Courses. MORE
Virtual Conference Pricing: The Many Factors to Consider. Read more about Virtual Conference Pricing: The Many Factors to Consider MORE
With research showing that the price of lifesaving insulin has increased by more than 200 percent over an 11-year period, the American Diabetes Association has asked members to join it in speaking out against rising insulin prices. Earlier this month, Senator Bernie Sanders (I-VT) released a video on his Twitter page, in which he spoke out against out-of-control insulin prices, and, with Rep. MORE
Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Davin Hattaway, CAE, will be presenting a session on “A Simple Way to Analyze Price Sensitivity: Are You Charging the Right Price?” MORE
By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. One-Time-Fee should be the first pricing option for higher quality courses. MORE
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right. MORE
One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing. MORE
Deciding how to price your membership can be challenging. How can you find a price point that's fair for your members, accurately represents the value you’re providing, and covers the cost of running your organization? MORE
Find out how our pricing plans are changing and other updates this month MORE
Selling an association membership is not a traditional negotiation process, but the anchoring effect proves relevant in pricing situations just the same. At the very least, the importance of anchoring in price negotiations would suggest that naming a dollar value for your benefits is better than letting prospective members try to imagine what your benefits are worth on their own. The post Put a Price Tag on Your Benefits appeared first on Associations Now MORE
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A MORE
Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing. I hate writing. Then I love writing again. MORE
I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades. MORE
The National Association of School Nurses is helping its members as they try to find solutions for students whose families can’t afford the steep price increase of potentially life-saving EpiPens. Since Mylan acquired the product in 2007, the price for a pack of two of these epinephrine auto injectors has increased from little over $100 to more than $600 today. The price increase especially affects families with high-deductible insurance plans or no health insurance at all. MORE
There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet. The firm, which just announced pricing and released an official app this week, will charge $4 per month for membership, which will provide additional discounts to consumers on top of the current fee—$1 per session and a per-minute rate that tops out at 99 cents for fast chargers and 25 cents for slow chargers. MORE
Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. hotels lower room rates as dates get closer airlines adjust pricing based on seat availability retailers offer sales As consumers, we are used to (even expect) differential prices of the things we buy. Should we consider variable pricing? MORE
The third and final episode in our series on building virtual event sponsorship covers pricing and selling your new inventory. Tune in to hear a list of upsides you can use to bring sponsors on board and the variables to consider when pricing your packages. MORE
Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. Premium Pricing. MORE
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. MORE
The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. Today we’re going to cover pricing and selling your virtual sponsorship inventory, a very important topic that many of you care about. MORE
ICANN, the entity that currently manages over 180 million domain names and 4 billion network addresses on the internet, has proposed lifting price caps on.org and.info domains—a change that could lead to tax-exempt organizations paying domain registries thousands of dollars in fees per year to maintain domain names. org ] registry operator equitably” with registries that operate other, newer TLDs, which are not subject to price caps. MORE
Are you struggling with how to price your upcoming virtual event? If so, then this article is for you MORE
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. So, rather than paying based on subscribers, you’re paying based on the number of employees using the tool, a price of $15 per month, per head, with discounts for yearly subscriptions. The post Is an Email Marketing Price War on the Way? MORE
We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?” MORE
But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. But giving things away also demands some consideration about who’s coming for what you’re giving away, what you’ll offer once they arrive—and what price tag you’ll attach to those things. prices. MORE
And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members. MORE
On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. MORE
At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you MORE
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A MORE
From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips: association management association leadership membership management Association Views MORE
Sure, it works—but the price of a single pill is more than a week’s pay for most Americans. The hepatitis C treatment Sovaldi, a blockbuster drug produced by Gilead Sciences that’s been shown to cure more than 90 percent of all cases of the disease within 12 weeks, has drawn criticism from medical groups for its incredibly high price—$84,000 for the regimen, or $1,000 per daily pill. Defending the Price. MORE
However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly. In these austere times, we all know that an increase in fees could be the difference between a member renewing and not renewing. MORE
Managing your event’s budget and pricing can give you the flexibility to prioritize where you spend money (and where you don’t) and how you add value to attendees, giving you the ability to drive more registrations. It all starts with your event budget and pricing. MORE
Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. MORE
How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: Small Staff Chatter event planning and promotion MORE
image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. As a consumer, if I'm after a commodity, whoever can get it to me at the lowest price is going to win my business--but not my loyalty. And this is why competing on price is a bad strategy for associations. MORE
Price Related Topics Moery Company
JUNE 16, 2020
One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing.
Moery Company
AUGUST 24, 2020
The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. Today we’re going to cover pricing and selling your virtual sponsorship inventory, a very important topic that many of you care about.
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Wild Apricot
JANUARY 20, 2021
Deciding how to price your membership can be challenging. How can you find a price point that's fair for your members, accurately represents the value you’re providing, and covers the cost of running your organization?
Web Courseworks Associations
APRIL 22, 2021
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. 5 eLearning Pricing Models for Your Courses.
Aaron Wolowiec
MARCH 30, 2021
Are you struggling with how to price your upcoming virtual event? If so, then this article is for you
Moery Company
AUGUST 10, 2020
We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?”
Aaron Wolowiec
MAY 4, 2021
At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you
AssociationChat
APRIL 12, 2021
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing.
Association Success
MAY 20, 2020
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A
Moery Company
AUGUST 11, 2020
The third and final episode in our series on building virtual event sponsorship covers pricing and selling your new inventory. Tune in to hear a list of upsides you can use to bring sponsors on board and the variables to consider when pricing your packages.
MembersClicks
JUNE 29, 2020
How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: Small Staff Chatter event planning and promotion
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Blue Sky eLearn
NOVEMBER 21, 2019
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. .
YourMembership Blog
OCTOBER 10, 2019
Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.
Blue Sky eLearn
JANUARY 20, 2020
Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. Premium Pricing.
Wild Apricot
FEBRUARY 28, 2018
Find out how our pricing plans are changing and other updates this month
Association Success
MAY 20, 2020
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A
MembersClicks
JUNE 17, 2020
From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away?
ePly
JULY 8, 2020
How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: event registration virtual event
ePly
DECEMBER 2, 2020
Managing your event’s budget and pricing can give you the flexibility to prioritize where you spend money (and where you don’t) and how you add value to attendees, giving you the ability to drive more registrations. It all starts with your event budget and pricing.
KiKi L'Italien's Acronym Soup
JANUARY 16, 2014
Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing. I hate writing. Then I love writing again.
WBT Systems
SEPTEMBER 7, 2020
Virtual Conference Pricing: The Many Factors to Consider. Read more about Virtual Conference Pricing: The Many Factors to Consider
Associations Now
DECEMBER 16, 2018
And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.
Eric Lanke
FEBRUARY 4, 2013
image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. As a consumer, if I'm after a commodity, whoever can get it to me at the lowest price is going to win my business--but not my loyalty. And this is why competing on price is a bad strategy for associations.
MembersClicks
DECEMBER 13, 2017
From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips: association management association leadership membership management Association Views
Web Courseworks
DECEMBER 20, 2017
By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. One-Time-Fee should be the first pricing option for higher quality courses.
Associations Now
JUNE 5, 2019
There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet. The firm, which just announced pricing and released an official app this week, will charge $4 per month for membership, which will provide additional discounts to consumers on top of the current fee—$1 per session and a per-minute rate that tops out at 99 cents for fast chargers and 25 cents for slow chargers.
SCD Group
OCTOBER 5, 2014
Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. hotels lower room rates as dates get closer airlines adjust pricing based on seat availability retailers offer sales As consumers, we are used to (even expect) differential prices of the things we buy. Should we consider variable pricing?
Web Courseworks Associations
MAY 18, 2021
On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association.
Optimist Consulting
MARCH 4, 2013
However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly. In these austere times, we all know that an increase in fees could be the difference between a member renewing and not renewing.
Associations Now
JULY 27, 2015
But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. But giving things away also demands some consideration about who’s coming for what you’re giving away, what you’ll offer once they arrive—and what price tag you’ll attach to those things. prices.
SCD Group
OCTOBER 11, 2012
I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.
Associations Now
AUGUST 22, 2018
Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Davin Hattaway, CAE, will be presenting a session on “A Simple Way to Analyze Price Sensitivity: Are You Charging the Right Price?”
Associations Now
MARCH 22, 2019
ICANN, the entity that currently manages over 180 million domain names and 4 billion network addresses on the internet, has proposed lifting price caps on.org and.info domains—a change that could lead to tax-exempt organizations paying domain registries thousands of dollars in fees per year to maintain domain names. org ] registry operator equitably” with registries that operate other, newer TLDs, which are not subject to price caps.
SCD Group
JUNE 9, 2013
These are specially-designed theaters which – for a “slightly” higher ticket price – offer luxury seating, table dining service (with wait staff) and other services catered to a select group of movie goers. Perhaps, this “mass strategy” of keeping the price low enough to entice more members is wrong. association membership L''Oreal SCD Group AMC Dine-In Theatres membership pricing association executives Russ Henneberry ASAE
Associations Now
AUGUST 31, 2016
The National Association of School Nurses is helping its members as they try to find solutions for students whose families can’t afford the steep price increase of potentially life-saving EpiPens. Since Mylan acquired the product in 2007, the price for a pack of two of these epinephrine auto injectors has increased from little over $100 to more than $600 today. The price increase especially affects families with high-deductible insurance plans or no health insurance at all.
Associations Now
JULY 25, 2017
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. So, rather than paying based on subscribers, you’re paying based on the number of employees using the tool, a price of $15 per month, per head, with discounts for yearly subscriptions. The post Is an Email Marketing Price War on the Way?
Associations Now
JUNE 19, 2013
Selling an association membership is not a traditional negotiation process, but the anchoring effect proves relevant in pricing situations just the same. At the very least, the importance of anchoring in price negotiations would suggest that naming a dollar value for your benefits is better than letting prospective members try to imagine what your benefits are worth on their own. The post Put a Price Tag on Your Benefits appeared first on Associations Now
Associations Now
NOVEMBER 21, 2016
With research showing that the price of lifesaving insulin has increased by more than 200 percent over an 11-year period, the American Diabetes Association has asked members to join it in speaking out against rising insulin prices. Earlier this month, Senator Bernie Sanders (I-VT) released a video on his Twitter page, in which he spoke out against out-of-control insulin prices, and, with Rep.
Associations Now
MAY 23, 2014
Sure, it works—but the price of a single pill is more than a week’s pay for most Americans. The hepatitis C treatment Sovaldi, a blockbuster drug produced by Gilead Sciences that’s been shown to cure more than 90 percent of all cases of the disease within 12 weeks, has drawn criticism from medical groups for its incredibly high price—$84,000 for the regimen, or $1,000 per daily pill. Defending the Price.
Associations Now
DECEMBER 10, 2014
On Tuesday, Expedia released a white paper, “Preparing for Takeoff: Air Travel Trends 2015,” created with the help of the Airlines Reporting Corporation (ARC), that notes the pricing trends that will affect the way we fly in the new year. “Lower fuel prices translate into lower operating costs for airlines, and, sometimes, air carriers pass along these savings to travelers in the form of lower air-ticket prices,” the white paper states [PDF].
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