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Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . MORE
From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? MORE
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. 5 eLearning Pricing Models for Your Courses. MORE
Virtual Conference Pricing: The Many Factors to Consider. Read more about Virtual Conference Pricing: The Many Factors to Consider MORE
Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Davin Hattaway, CAE, will be presenting a session on “A Simple Way to Analyze Price Sensitivity: Are You Charging the Right Price?” MORE
By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. One-Time-Fee should be the first pricing option for higher quality courses. MORE
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right. MORE
One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing. MORE
As we head into 2022, the biggest question that we are asked is “ What should we be ready for when it comes to pricing for associations? ” Dr. Michael Tatonetti explains where you need to begin MORE
Deciding how to price your membership can be challenging. How can you find a price point that's fair for your members, accurately represents the value you’re providing, and covers the cost of running your organization? MORE
Find out how our pricing plans are changing and other updates this month MORE
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A MORE
Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing. I hate writing. Then I love writing again. MORE
I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades. MORE
How do you raise the price of a virtual event when you did a free event or a very low cost event last year? MORE
There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet. The firm, which just announced pricing and released an official app this week, will charge $4 per month for membership, which will provide additional discounts to consumers on top of the current fee—$1 per session and a per-minute rate that tops out at 99 cents for fast chargers and 25 cents for slow chargers. MORE
Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. hotels lower room rates as dates get closer airlines adjust pricing based on seat availability retailers offer sales As consumers, we are used to (even expect) differential prices of the things we buy. Should we consider variable pricing? MORE
The third and final episode in our series on building virtual event sponsorship covers pricing and selling your new inventory. Tune in to hear a list of upsides you can use to bring sponsors on board and the variables to consider when pricing your packages. MORE
Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. Premium Pricing. MORE
Between the ongoing pandemic, legislative efforts to expand virtual meetings in New York, and updates from the United States Postal Service, it's been a busy summer in the association world MORE
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. MORE
The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. Today we’re going to cover pricing and selling your virtual sponsorship inventory, a very important topic that many of you care about. MORE
Looking back, what do you think of these two decisions made by many associations during the early months of the pandemic? #1: 1: Taking down the members-only paywall and providing free content, resources, and MORE
Are you struggling with how to price your upcoming virtual event? If so, then this article is for you MORE
We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?” MORE
When potential clients go to Pricing for Associations and ask how they should price a specific product or service, one of the first questions they have to return is “What is your strategic pricing objective MORE
But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. But giving things away also demands some consideration about who’s coming for what you’re giving away, what you’ll offer once they arrive—and what price tag you’ll attach to those things. prices. MORE
And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members. MORE
When it comes to value in pricing, it is not about greed. Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. MORE
After running virtual events for free or very low cost, the first thing that you want to focus on is raising the price of any virtual components that you're going to offer, whether hybrid components or purely virtual events. MORE
At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you MORE
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A MORE
From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips: association management association leadership membership management Association Views MORE
Have you ever seen an ad that says “New Low Price” ? Or did it make you question why the price was lowered? What effect did that have on you? Did it make you want to purchase the item? In this article, we talk about the psychology of how you position discounts, and why it matters MORE
However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly. In these austere times, we all know that an increase in fees could be the difference between a member renewing and not renewing. MORE
Managing your event’s budget and pricing can give you the flexibility to prioritize where you spend money (and where you don’t) and how you add value to attendees, giving you the ability to drive more registrations. It all starts with your event budget and pricing. MORE
Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. MORE
How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: Small Staff Chatter event planning and promotion MORE
image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. As a consumer, if I'm after a commodity, whoever can get it to me at the lowest price is going to win my business--but not my loyalty. And this is why competing on price is a bad strategy for associations. MORE
Price Related Topics Moery Company
JUNE 16, 2020
One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing.
Moery Company
AUGUST 24, 2020
The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. Today we’re going to cover pricing and selling your virtual sponsorship inventory, a very important topic that many of you care about.
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Aaron Wolowiec
JUNE 28, 2021
When it comes to value in pricing, it is not about greed. Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations.
Aaron Wolowiec
SEPTEMBER 3, 2021
How do you raise the price of a virtual event when you did a free event or a very low cost event last year?
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Wild Apricot
JANUARY 20, 2021
Deciding how to price your membership can be challenging. How can you find a price point that's fair for your members, accurately represents the value you’re providing, and covers the cost of running your organization?
Web Courseworks Associations
APRIL 22, 2021
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. 5 eLearning Pricing Models for Your Courses.
Aaron Wolowiec
DECEMBER 10, 2021
When potential clients go to Pricing for Associations and ask how they should price a specific product or service, one of the first questions they have to return is “What is your strategic pricing objective
Blue Sky eLearn
JUNE 23, 2017
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right.
Aaron Wolowiec
NOVEMBER 12, 2021
As we head into 2022, the biggest question that we are asked is “ What should we be ready for when it comes to pricing for associations? ” Dr. Michael Tatonetti explains where you need to begin
AssociationChat
APRIL 12, 2021
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing.
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Aaron Wolowiec
AUGUST 6, 2021
After running virtual events for free or very low cost, the first thing that you want to focus on is raising the price of any virtual components that you're going to offer, whether hybrid components or purely virtual events.
Aaron Wolowiec
JUNE 15, 2021
Have you ever seen an ad that says “New Low Price” ? Or did it make you question why the price was lowered? What effect did that have on you? Did it make you want to purchase the item? In this article, we talk about the psychology of how you position discounts, and why it matters
Moery Company
AUGUST 10, 2020
We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?”
MembersClicks
JUNE 29, 2020
How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: Small Staff Chatter event planning and promotion
Association Success
MAY 20, 2020
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A
Aaron Wolowiec
MAY 4, 2021
At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you
Moery Company
AUGUST 11, 2020
The third and final episode in our series on building virtual event sponsorship covers pricing and selling your new inventory. Tune in to hear a list of upsides you can use to bring sponsors on board and the variables to consider when pricing your packages.
Blue Sky eLearn
NOVEMBER 21, 2019
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. .
YourMembership Blog
OCTOBER 10, 2019
Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.
Blue Sky eLearn
JANUARY 20, 2020
Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. Premium Pricing.
ePly
DECEMBER 2, 2020
Managing your event’s budget and pricing can give you the flexibility to prioritize where you spend money (and where you don’t) and how you add value to attendees, giving you the ability to drive more registrations. It all starts with your event budget and pricing.
Association Success
MAY 20, 2020
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A
KiKi L'Italien's Acronym Soup
JANUARY 16, 2014
Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing. I hate writing. Then I love writing again.
MembersClicks
JUNE 17, 2020
From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away?
WBT Systems
NOVEMBER 1, 2021
Looking back, what do you think of these two decisions made by many associations during the early months of the pandemic? #1: 1: Taking down the members-only paywall and providing free content, resources, and
Wild Apricot
FEBRUARY 28, 2018
Find out how our pricing plans are changing and other updates this month
ePly
JULY 8, 2020
How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: event registration virtual event
WBT Systems
SEPTEMBER 7, 2020
Virtual Conference Pricing: The Many Factors to Consider. Read more about Virtual Conference Pricing: The Many Factors to Consider
Associations Now
DECEMBER 16, 2018
And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.
Eric Lanke
FEBRUARY 4, 2013
image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. As a consumer, if I'm after a commodity, whoever can get it to me at the lowest price is going to win my business--but not my loyalty. And this is why competing on price is a bad strategy for associations.
MembersClicks
DECEMBER 13, 2017
From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips: association management association leadership membership management Association Views
Yes Elections
SEPTEMBER 27, 2021
Between the ongoing pandemic, legislative efforts to expand virtual meetings in New York, and updates from the United States Postal Service, it's been a busy summer in the association world
Web Courseworks
DECEMBER 20, 2017
By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. One-Time-Fee should be the first pricing option for higher quality courses.
SCD Group
OCTOBER 5, 2014
Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. hotels lower room rates as dates get closer airlines adjust pricing based on seat availability retailers offer sales As consumers, we are used to (even expect) differential prices of the things we buy. Should we consider variable pricing?
Associations Now
JUNE 5, 2019
There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet. The firm, which just announced pricing and released an official app this week, will charge $4 per month for membership, which will provide additional discounts to consumers on top of the current fee—$1 per session and a per-minute rate that tops out at 99 cents for fast chargers and 25 cents for slow chargers.
Optimist Consulting
MARCH 4, 2013
However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly. In these austere times, we all know that an increase in fees could be the difference between a member renewing and not renewing.
SCD Group
OCTOBER 11, 2012
I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.
Associations Now
JULY 27, 2015
But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. But giving things away also demands some consideration about who’s coming for what you’re giving away, what you’ll offer once they arrive—and what price tag you’ll attach to those things. prices.
Associations Now
AUGUST 22, 2018
Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Davin Hattaway, CAE, will be presenting a session on “A Simple Way to Analyze Price Sensitivity: Are You Charging the Right Price?”
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