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Price Related Topics 
Velvet Chainsaw
JUNE 15, 2022
In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. Cost-plus is the most common method for pricing sponsorship. Which of these strategies are you currently using for sponsorship pricing?
Moery Company
JUNE 16, 2020
One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing.
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Moery Company
AUGUST 24, 2020
The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. Today we’re going to cover pricing and selling your virtual sponsorship inventory, a very important topic that many of you care about.
Aaron Wolowiec
JUNE 28, 2021
When it comes to value in pricing, it is not about greed. Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations.
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Wild Apricot
JANUARY 20, 2021
Deciding how to price your membership can be challenging. How can you find a price point that's fair for your members, accurately represents the value you’re providing, and covers the cost of running your organization?
Web Courseworks Associations
APRIL 22, 2021
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. 5 eLearning Pricing Models for Your Courses.
Aaron Wolowiec
MARCH 30, 2021
Are you struggling with how to price your upcoming virtual event? If so, then this article is for you
Association Freak
APRIL 1, 2022
Everyone knows that show: The Price is Right. Prices matter but … Continue reading "The Price Is Right". Reading Time: 3 minutes “Come on down!” Contestants try to guess how much something really costs, and whoever gets the closest wins fabulous prizes. That’s it.
Aaron Wolowiec
MARCH 25, 2022
“How do you price a sponsorship and what factors should be considered when coming up with the package price?” Dr. Michael Tatonetti shares a few considerations in order to give a proper answer
Aaron Wolowiec
DECEMBER 10, 2021
When potential clients go to Pricing for Associations and ask how they should price a specific product or service, one of the first questions they have to return is “What is your strategic pricing objective
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Blue Sky eLearn
JUNE 23, 2017
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right.
AssociationChat
APRIL 12, 2021
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing.
Leading Learning
AUGUST 16, 2021
We’ll stress that this is in no way a guide to setting Webinar registration or sponsorship fees or a suggestion for how you should price your registration fees and sponsorships. Highest Webinar Pricing. Lowest Webinar Pricing.
Moery Company
AUGUST 10, 2020
We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?”
Aaron Wolowiec
AUGUST 6, 2021
After running virtual events for free or very low cost, the first thing that you want to focus on is raising the price of any virtual components that you're going to offer, whether hybrid components or purely virtual events.
Aptify
MAY 3, 2022
How do you set the right pricing for your association’s membership, products, and services? . Read on for ideas and resources to help you set prices that balances member value with profitability. When it comes to your association’s pricing strategies, there’s a lot to consider.
Moery Company
AUGUST 11, 2020
The third and final episode in our series on building virtual event sponsorship covers pricing and selling your new inventory. Tune in to hear a list of upsides you can use to bring sponsors on board and the variables to consider when pricing your packages.
Aaron Wolowiec
JUNE 15, 2021
Have you ever seen an ad that says “New Low Price” ? Or did it make you question why the price was lowered? What effect did that have on you? Did it make you want to purchase the item? In this article, we talk about the psychology of how you position discounts, and why it matters
Association Success
MAY 20, 2020
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A
Aaron Wolowiec
NOVEMBER 12, 2021
As we head into 2022, the biggest question that we are asked is “ What should we be ready for when it comes to pricing for associations? ” Dr. Michael Tatonetti explains where you need to begin
YourMembership Blog
OCTOBER 10, 2019
Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.
Aaron Wolowiec
MAY 4, 2021
At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you
Nimble AMS
APRIL 22, 2022
When the time comes to introduce new prices at your association, transparency is key. Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Change is never easy.
ePly
DECEMBER 2, 2020
Managing your event’s budget and pricing can give you the flexibility to prioritize where you spend money (and where you don’t) and how you add value to attendees, giving you the ability to drive more registrations. It all starts with your event budget and pricing.
Association Success
MAY 20, 2020
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A
KiKi L'Italien's Acronym Soup
JANUARY 16, 2014
Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing. I hate writing. Then I love writing again.
Wild Apricot
FEBRUARY 28, 2018
Find out how our pricing plans are changing and other updates this month
ePly
JULY 8, 2020
How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: event registration virtual event
WBT Systems
SEPTEMBER 7, 2020
Virtual Conference Pricing: The Many Factors to Consider. Read more about Virtual Conference Pricing: The Many Factors to Consider
Associations Now
DECEMBER 16, 2018
And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.
Association Freak
APRIL 1, 2022
Everyone knows that show: The Price is Right. Prices matter but … Continue reading "3 Better Ways to Think About Association Pricing". Reading Time: 3 minutes “Come on down!”
Eric Lanke
FEBRUARY 4, 2013
image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. As a consumer, if I'm after a commodity, whoever can get it to me at the lowest price is going to win my business--but not my loyalty. And this is why competing on price is a bad strategy for associations.
WBT Systems
NOVEMBER 1, 2021
Looking back, what do you think of these two decisions made by many associations during the early months of the pandemic? #1: 1: Taking down the members-only paywall and providing free content, resources, and
SCD Group
OCTOBER 5, 2014
Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. hotels lower room rates as dates get closer airlines adjust pricing based on seat availability retailers offer sales As consumers, we are used to (even expect) differential prices of the things we buy. Should we consider variable pricing?
SCD Group
OCTOBER 11, 2012
I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.
SCD Group
JUNE 9, 2013
These are specially-designed theaters which – for a “slightly” higher ticket price – offer luxury seating, table dining service (with wait staff) and other services catered to a select group of movie goers. Perhaps, this “mass strategy” of keeping the price low enough to entice more members is wrong. association membership L''Oreal SCD Group AMC Dine-In Theatres membership pricing association executives Russ Henneberry ASAE
Yes Elections
SEPTEMBER 27, 2021
Between the ongoing pandemic, legislative efforts to expand virtual meetings in New York, and updates from the United States Postal Service, it's been a busy summer in the association world
Web Courseworks
DECEMBER 20, 2017
By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. One-Time-Fee should be the first pricing option for higher quality courses.
Optimist Consulting
MARCH 4, 2013
However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly. In these austere times, we all know that an increase in fees could be the difference between a member renewing and not renewing.
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