How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing.

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Building a Virtual Sponsorship Program, Part 3: Pricing and Sales

Moery Company

The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. Today we’re going to cover pricing and selling your virtual sponsorship inventory, a very important topic that many of you care about.

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The Purpose of Pricing

Aaron Wolowiec

When it comes to value in pricing, it is not about greed. Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations.

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How to Communicate Price Increases

Aaron Wolowiec

How do you raise the price of a virtual event when you did a free event or a very low cost event last year?

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Easily Calculate and Compare Association Management Software (AMS) Vendor Pricing

When searching for a new AMS, be sure to account for possible hidden fees and additional charges that can turn into an expensive mistake. Download the worksheet to help you uncover, calculate and compare the true total cost of ownership of your next AMS. Download now!

The Ins and Outs of Membership Pricing

Wild Apricot

Deciding how to price your membership can be challenging. How can you find a price point that's fair for your members, accurately represents the value you’re providing, and covers the cost of running your organization?

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Use Price Anchoring to Price Your Virtual Event!

Aaron Wolowiec

Are you struggling with how to price your upcoming virtual event? If so, then this article is for you

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The Quick Way To Price Your Hybrid Events

Aaron Wolowiec

After running virtual events for free or very low cost, the first thing that you want to focus on is raising the price of any virtual components that you're going to offer, whether hybrid components or purely virtual events.

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Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right.

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How do we price and sell our virtual event sponsorships? – Ask JP #030

Moery Company

We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?”

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The 3 Things Your Next Pricing Survey Must Have

AssociationChat

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing.

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Don’t Lead with Lower Prices

Aaron Wolowiec

Have you ever seen an ad that says “New Low Price” ? Or did it make you question why the price was lowered? What effect did that have on you? Did it make you want to purchase the item? In this article, we talk about the psychology of how you position discounts, and why it matters

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Virtual Event Sponsorship Pricing and Sales – Association Hustle Podcast Episode 245

Moery Company

The third and final episode in our series on building virtual event sponsorship covers pricing and selling your new inventory. Tune in to hear a list of upsides you can use to bring sponsors on board and the variables to consider when pricing your packages.

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How to Price Your Organization's Virtual Event

MembersClicks

How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: Small Staff Chatter event planning and promotion

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A

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The 3 Things Your Next Pricing Survey Must Have

Aaron Wolowiec

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you

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Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. .

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Your 2020 guide to setting pricing for your association’s educational content

YourMembership Blog

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. Premium Pricing.

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Event Financials 101: Building a Budget and Pricing Your Event

ePly

Managing your event’s budget and pricing can give you the flexibility to prioritize where you spend money (and where you don’t) and how you add value to attendees, giving you the ability to drive more registrations. It all starts with your event budget and pricing.

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A

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How to Explain a Price Increase to Your Members

MembersClicks

From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away?

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The Price of Honesty

KiKi L'Italien's Acronym Soup

Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing. I hate writing. Then I love writing again.

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Pricing Your Virtual Event: 3 Tips

ePly

How exactly do you price a virtual event, particularly when you’ve never hosted one before? But here are a few things to keep in mind as you’re trying to price yours: event registration virtual event

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February Update: Wild Apricot Pricing Plans Are Changing

Wild Apricot

Find out how our pricing plans are changing and other updates this month

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Virtual Conference Pricing: The Many Factors to Consider

WBT Systems

Virtual Conference Pricing: The Many Factors to Consider. Read more about Virtual Conference Pricing: The Many Factors to Consider

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How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.

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Don't Compete on Price

Eric Lanke

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. As a consumer, if I'm after a commodity, whoever can get it to me at the lowest price is going to win my business--but not my loyalty. And this is why competing on price is a bad strategy for associations.

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How to Explain a Price Increase to Your Members

MembersClicks

From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips: association management association leadership membership management Association Views

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks

By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. One-Time-Fee should be the first pricing option for higher quality courses.

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Association Convention Pricing Strategies

SCD Group

Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. hotels lower room rates as dates get closer airlines adjust pricing based on seat availability retailers offer sales As consumers, we are used to (even expect) differential prices of the things we buy. Should we consider variable pricing?

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Lessons in Membership Pricing From Electric Vehicles

Associations Now

There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet. The firm, which just announced pricing and released an official app this week, will charge $4 per month for membership, which will provide additional discounts to consumers on top of the current fee—$1 per session and a per-minute rate that tops out at 99 cents for fast chargers and 25 cents for slow chargers.

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CIM – how they presented their membership price rise

Optimist Consulting

However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly. In these austere times, we all know that an increase in fees could be the difference between a member renewing and not renewing.

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When the Right Price Is Nothing

Associations Now

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. But giving things away also demands some consideration about who’s coming for what you’re giving away, what you’ll offer once they arrive—and what price tag you’ll attach to those things. prices.

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3 Studies Impacting Association Member Pricing Strategies

SCD Group

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.

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Ensure Your Price Is Right on Products and Services

Associations Now

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Davin Hattaway, CAE, will be presenting a session on “A Simple Way to Analyze Price Sensitivity: Are You Charging the Right Price?”

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ICANN Proposal Would End Price Caps on.Org Domains

Associations Now

ICANN, the entity that currently manages over 180 million domain names and 4 billion network addresses on the internet, has proposed lifting price caps on.org and.info domains—a change that could lead to tax-exempt organizations paying domain registries thousands of dollars in fees per year to maintain domain names. org ] registry operator equitably” with registries that operate other, newer TLDs, which are not subject to price caps.

Can Pricing Influence Association Membership Decisions?

SCD Group

These are specially-designed theaters which – for a “slightly” higher ticket price – offer luxury seating, table dining service (with wait staff) and other services catered to a select group of movie goers. Perhaps, this “mass strategy” of keeping the price low enough to entice more members is wrong. association membership L''Oreal SCD Group AMC Dine-In Theatres membership pricing association executives Russ Henneberry ASAE

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Managing eLearning Podcast: Episode 1 Summary & Highlights

Web Courseworks Associations

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association.

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School Nursing Group Helps Members Navigate EpiPen Price Increase

Associations Now

The National Association of School Nurses is helping its members as they try to find solutions for students whose families can’t afford the steep price increase of potentially life-saving EpiPens. Since Mylan acquired the product in 2007, the price for a pack of two of these epinephrine auto injectors has increased from little over $100 to more than $600 today. The price increase especially affects families with high-deductible insurance plans or no health insurance at all.

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