Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. One-Time-Fee should be the first pricing option for higher quality courses.

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The Price of Honesty

KiKi L'Italien's Acronym Soup

Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze.

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Don't Compete on Price

Eric Lanke

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy.

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Ensure Your Price Is Right on Products and Services

Associations Now

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. So, what should an association base their pricing decisions on?

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Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right.

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Association Convention Pricing Strategies

SCD Group

Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. Should we consider variable pricing?

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February Update: Wild Apricot Pricing Plans Are Changing

Wild Apricot Blog

Find out how our pricing plans are changing and other updates this month

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When the Right Price Is Nothing

Associations Now

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. prices.

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3 Studies Impacting Association Member Pricing Strategies

SCD Group

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.

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Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. The post Is an Email Marketing Price War on the Way?

CIM – how they presented their membership price rise

Optimist Consulting

However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises.

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Diabetes Group Launches Campaign Over High Insulin Prices

Associations Now

With research showing that the price of lifesaving insulin has increased by more than 200 percent over an 11-year period, the American Diabetes Association has asked members to join it in speaking out against rising insulin prices.

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How to Explain a Price Increase to Your Members

MembersClicks

From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider ) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips: association management association leadership membership management Association Views

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Put a Price Tag on Your Benefits

Associations Now

Selling an association membership is not a traditional negotiation process, but the anchoring effect proves relevant in pricing situations just the same. The post Put a Price Tag on Your Benefits appeared first on Associations Now

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. Here are five basic approaches to pricing.

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School Nursing Group Helps Members Navigate EpiPen Price Increase

Associations Now

The National Association of School Nurses is helping its members as they try to find solutions for students whose families can’t afford the steep price increase of potentially life-saving EpiPens.

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When You Should Book: Expedia Highlights 2015 Airline Pricing Trends

Associations Now

On Tuesday, Expedia released a white paper, “Preparing for Takeoff: Air Travel Trends 2015,” created with the help of the Airlines Reporting Corporation (ARC), that notes the pricing trends that will affect the way we fly in the new year.

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Tuesday Buzz: How Netflix Navigated a Price Increase

Associations Now

Despite raising its prices, Netflix actually saw a huge surge in subscribers during its most recent quarter. Sometimes, price increases can scare away your members. The post Tuesday Buzz: How Netflix Navigated a Price Increase appeared first on Associations Now

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Are San Francisco Nonprofits Getting Priced Out?

Associations Now

The city of San Francisco has attempted to help nonprofits priced out of their current locations: This year, it launched a $4.5 The post Are San Francisco Nonprofits Getting Priced Out?

Insurance Group Balks at High-Priced Pharmaceuticals

Associations Now

Sure, it works—but the price of a single pill is more than a week’s pay for most Americans. Defending the Price. “The value to these patients and to their loved ones and society—you can’t put a price tag on it.”

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Social Media Roundup: Nailing Down the Price

Associations Now

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia.

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When will associations move to “dynamic pricing?” Lesson from Black Friday

SCD Group

See what I wrote at - Is there a "magic" price for association memberships? Whether sporting events, airline fares or Christmas gifts, our members are getting used to rapidly changing prices. Check out this Wall Street Journal article about dynamic pricing this holiday season.

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Interview with Michelle Price on Breakthrough Business Strategies.

Jamie Notter

Interview with Michelle Price on Breakthrough Business Strategies Radio. Monday, December 19, Maddie and I will be interviewed by Michelle Price on her “Breakthrough Business Strategies” radio program , talking about our Humanize book. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Posted December 16, 2011. in Announcements , Humanize. Tweet.

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Association Conference Becomes Center Stage for Drug-Price Debate

Associations Now

At the American Society of Clinical Oncology’s annual meeting last week, a prominent doctor called out drug makers for pricing cancer medicine at untenable levels. The high price of cancer treatments.

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Taxi Associations Struggle With Dropping Medallion Prices

Associations Now

In New York City, that dynamic has led to a battle between the association representing Big Apple taxi operators and the city’s Taxi and Limousine Commission (TLC) over just how much medallion prices have dropped.

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Game Changer: Tips For Creating A Pricing Strategy

Associations Now

Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Finally, determine the right price that reflects your products value.

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Cloud Competition: Microsoft Expands Offerings, Cuts Prices

Associations Now

With expanded offerings and a price that matches certain Amazon services, Microsoft hopes its revamped Windows Azure platform could entice some businesses away from the market leader. The post Cloud Competition: Microsoft Expands Offerings, Cuts Prices appeared first on Associations Now

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Wednesday Buzz: The Price of Looking Too Nice

Associations Now

The post Wednesday Buzz: The Price of Looking Too Nice appeared first on Associations Now When designing newsletters, flyers, or other promotional materials for your organization, should you have to be worried about things looking “too professional?”

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Innovation Saves: BIO Attempts to Shift Conversation on Drug Prices

Associations Now

Drug prices may be expensive, but they cost a whole lot less than the alternative. For years, the pharmaceutical industry has been dogged by complaints about high prices for its life-saving products, such as Daraprim and EpiPens.

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Cheap Flights Ahoy: The Good and Bad of Lower Flight Prices

Associations Now

If you’re looking to fly soon, now’s the time to buy: The Bureau of Labor Statistics reports that ticket prices saw a big drop last month. According to the Bureau of Labor Statistics’ Consumer Price Index for July [PDF], plane fares dropped by 5.6

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Groups Eye Ways to Take Bite Out of College Textbook Prices

Associations Now

As another school year starts, a new analysis by NBC News shows that textbook prices increased at three times the rate of inflation between January 1977 and June 2015, according to data from the Bureau of Labor Statistics (BLS)—a 1,041 percent increase, NBC says.

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USPS Delays Decision on Price Increases for Mass-Mailers

Associations Now

The Postal Service is considering boosting the cost of postage by as much as 10 percent across the board—more than normally would be allowed, as rate hikes are currently limited to the consumer price index. A proposed “exigent” increase in U.S.

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Leadership Limerick: Putting a Price on Value

Idea Architects

Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. You shouldn't just play around with price.

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New Senate Airfare Pricing Bill Offers Another Take On Transparency

Associations Now

A new Senate measure, a direct response to a House bill that would remove taxes from displayed airfares, claims the high ground on transparency in pricing. By no means should we undo the existing rule that enables consumers to see the full bottom-line price when they’re ticket shopping.

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PhRMA Tries New Approach to Pricing Problem: Consumer Appeals

Associations Now

The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The “ From Hope to Cures ” campaign doesn’t focus so much on the exact prices of drugs.

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AAA Keeps Eye on Gas Prices Amid Harvey-Soaked Labor Day

Associations Now

AAA hasn’t changed that policy this year, but it is tracking another statistic closely at the moment—gas prices. Prices have remained fairly low nationwide over the past two years, generally averaging below $2.50 Gas prices are at $2.45

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Florida Hospital Association Eyes Price Transparency With New Tool

Associations Now

Mission to Care, a new online database released by the Florida Hospital Association last week, could help with one of the pain points for the state’s medical industry: a lack of clarity in healthcare pricing. $ 134M The amount that the U.S.

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Pricing is a part of marketing and needs a strategy just like promotion and packaging. And yet, proper pricing can actually determine a product’s success or failure. Does Wal-Mart Announce a Price Increase?

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AAA Says Good Weather, Low Gas Prices Will Drive Record Holiday Travel

Associations Now

The association says that the anticipated growth in travel comes as a result of the improving economy, particularly falling gas prices. AAA says that the national average for gas prices is set to fall below $2 per gallon by Christmas.

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Good News for Business Users? Google Tries Starting a Cloud Storage Price War

Associations Now

With Google severely cutting the price of its Drive service, here’s the next question for cloud users: Will competitors like Dropbox follow suit or focus on robust offerings instead? But is it enough to get them to cut prices? Larger players’ pricing varies more widely.

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Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. If this is a topic of interest for you, please feel free to join me and my colleague Erik Schonher for an ASAE and the Center Membership Idea Swap titled, The Fundamentals of Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. Price. (9).

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SCD Group: Is there a "magic" price for association memberships?

SCD Group

Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Pages. About. Contact.

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The Impact of Gas Prices on Associations and Their Members

Observations on Association Management

The Impact of Gas Prices on Associations and Their Members. Associations, like every other type of business, are feeling the impact of rising petroleum prices. The effect of high gas prices will be felt for the forseeable future. As frightening as the rapidly-escalating price of energy is, it provides us with an opportunity to think about new ways to do business. Labels: environment , gas prices , social changes. gas prices. (1).

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