Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right.

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses.

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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers?

Photographers Association Offers New Drone Certification

Associations Now

The Professional Photographers of America says its certification for drone pilots, the first of its kind, is designed to help photographers better validate their capabilities to clients. Second, it is a way to justify the price of services offered by the world’s top photographers.

Associations Need to Lead Change with Education Programs

WBT Systems

The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Manage Complex Continuing Education and Certification.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members.

Make it Easy for Members to Love your Association LMS!

WBT Systems

Apart from the content itself, your Association LMS can help to increase engagement among your members by making it easier to find, access, and manage their training for continuing education and certification.

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Learning Management Systems for Associations: The Essentials

WBT Systems

What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification.

Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will pricing be the same for all classes in the learning pathway? Certificate? Will an exam be required for certification?

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Features Revenue feedback help non-dues revenue pricing resources sponsors

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. for the right price and.

How to Launch an LMS with No Content

Blue Sky eLearn

Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no!

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Product Bundles: Selling multiple courses or events at one fixed price can be extremely effective for organizations.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices.

BlogClump - Blogging About Associations From a Gen Xer: Webinars

BlogClump

If you havent seen it, Associations Now has a great article on webinar pricing and whether or not to make them free. skip to main | skip to sidebar. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world. Thursday, December 9, 2010. Webinars. We are starting to do webinars at my association. Some will be paid, some will be free.

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! How can we monetize our webinars? These are two popular questions we receive from our clients. There is no right answer.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities.

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Facebook Ads - CPC vs CPM Follow Up - BlogClump

BlogClump

In the end, it looks like your bid price does matter with Facebook CPC campaigns. It doesnt actually matter what your bid price is on the CPC, its still going to get less views. skip to main | skip to sidebar. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world. Friday, May 28, 2010. Facebook Ads - CPC vs CPM Follow Up.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Product Bundles: Selling multiple courses or events at one fixed price can be extremely effective for organizations.

Are Your Dues a Commodity? - Moery Company

Moery Company

One reason we focus on data mining rather than surveys in trade associations is because most are designed to measure price sensitivity. If your dues are extremely price sensitive, they are likely becoming a commodity. .

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Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork.

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Getting a High Return on Your LMS Investment: 5 Takeaways

Blue Sky eLearn

You have an existing pricing approach to leverage. The delivery of online education to provide a certification is a great example of providing value to your members. Recently, I listened to Tagoras’ Leading Learning podcast, 5 Keys to Getting a High Return on Your LMS Investment.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. You can set prices for courses individually, or base them on membership tier.

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Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts.

B Lab Pushes Growth of Mission-Focused B Corporations

Associations Now

B Lab, the nonprofit that awards the certification, is working to build on the model’s success so that more companies adopt a mission-focused mindset. Roughly 2,800 firms have the B Corp certification, some of them household names like Ben & Jerry’s and Patagonia.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. When I graduated college 16 years ago, times were different.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. When I graduated college 16 years ago, times were different.

The evolution of member benefit priorities throughout the career journey

Aptify

For example, members tend to initially join their organization for networking, socializing, job opportunities, and certifications, but networking and socializing quickly become less important. Consider your pricing model.

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The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts.

Finding Radical Value in Core Competencies

Association Subculture

Reframe Pricing – The way content is developed and distributed on the internet is STILL not being effectively dealt with in our pricing models. Figure out the highest quality you can deliver at the lowest possible price point.

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Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.

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The Lifelong Learner’s Guide to Success: Future-Proofing Your Career; Part One

Blue Sky eLearn

Professional associations provide certifications, micro-credentialing, and other programs that can help you grow your skillset on your own schedule, and typically for a lower price.

CXPA Elevates the Customer Experience with Community

Higher Logic

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. Leveraging education and certification.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Offer member and non-member pricing. Certifications: a pathway to engagement. Associations that had a one-year membership increase are also significantly more likely to require certification renewal.

How to Sunset an Educational Program

WBT Systems

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

How Beta Testers Can Help Build Grade-A Exams

Associations Now

The tech association CompTIA improves its certification exams by enlisting IT experts to test the tests before they’re opened to all. Ready to get your certification or credentialing exam out to your members? They are kind of an early adopter of the certification if they pass the exam.

The Lifelong Learner’s Guide to Success: Future Proofing Your Career, Part One

Blue Sky eLearn

Professional associations provide certifications, micro-credentialing, and other programs that can help you grow your skillset on your own schedule, and typically for a lower price. Times are changing; and so are schools, jobs, and the correlation they have between learning and earning. A college degree used to be the main requirement for an individual to start a successful and cognitively-satisfying career.

The Golden Handcuffs: How Success Can Trap you into Complacency

The Demand Networks

In AMSA's case, its rate-making authority and antitrust immunity allowed it to “tether” members to the association as the only way they could set pricing tariffs. In 2007, the Surface Transportation Board reviewed industry pricing agreements and decided to end joint rate-making.

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