The 3 Things Your Next Pricing Survey Must Have

AssociationChat

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing.

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Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right.

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A

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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers? What if that competitor offered a state-of-the-art online learning platform to deliver those certifications, making the learning experience easy and enjoyable? Certifications have long been the domain of associations.

Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. One-Time-Fee should be the first pricing option for higher quality courses.

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Association Certification and Accreditation Programs: Minimizing the Liability Risks

Plexus Consulting

Venable LLP, Washington, DC Certification and accreditation programs ("certification" programs) sponsored by trade and professional associations are increasingly common. However, standard-setting and certification programs are not without liability risk, sometimes potentially significant risks. Fortunately, proper care in establishing and operating certification programs can go a long way toward minimizing those risks. by Jeffrey S. Tenenbaum, Esq.,

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. percent) of organizations ask their advertisers and sponsors if they’re getting their money’s worth and when they get that feedback, only about three in five associations (61 percent) incorporate that feedback into their pricing strategies. Hank Berkowitz, Editor-in-Chief. Budgets are tight.

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. for the right price and. Compliance is about memorizing specific facts that someone else has deemed critical and necessary to maintain a certification, designation or license. Do you ever feel caught between a rock and a hard place regarding your association’s education programming?

Associations Need to Lead Change with Education Programs

WBT Systems

The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” These characteristics, combined with accessibility and affordability, makes association education programs more attractive to young professionals than traditional full-time certificate or degree programs. Manage Complex Continuing Education and Certification.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Therefore, the logical “ next practice ” in relation to continuing professional education is to offer a digital badge as a credential for completing a specific education or certification program.

Make it Easy for Members to Love your Association LMS!

WBT Systems

Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.

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Learning Management Systems for Associations: The Essentials

WBT Systems

What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. A key responsibility of many associations is to provide certification for its members. There are many different types of credit that can be combined in different ways to achieve certification requirements.

Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will pricing be the same for all classes in the learning pathway? Certificate? Will an exam be required for certification?

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5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . How Do I Price It? .

Are Your Dues a Commodity? - Moery Company

Moery Company

One reason we focus on data mining rather than surveys in trade associations is because most are designed to measure price sensitivity. The researcher can find the optimum value by aggregating the results from all of the responders to come up with a new dues rate and determine price sensitivity. If your dues are extremely price sensitive, they are likely becoming a commodity. .

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12 critical considerations for purchasing the right LMS

Association Success

What is your price point? What type of training is included in the base price? PRICING . There are many different LMS options available today at varying price points. Be sure to know and ask the right questions so that there are no surprises in the final price.

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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Association Brain Food Weekly: 4.16.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What should you consider to successfully price, package and promote your instructional content? Is it a certificate program or a certification?

Choosing the Best Association Management Software

GrowthZone

Pricing: Tiered based on staff users; starting at $149/mo. Monthly pricing. Keep members engaged with event management, member forums, and educational certification tools. Pricing: Tiered, starts at $49/mo. (<100 records). Pricing: Starts at $300/mo.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Product Bundles: Selling multiple courses or events at one fixed price can be extremely effective for organizations. How vital is non-dues revenue for your association? For many, it is quite substantial. In 1953, more than 95% of revenue for professional associations came from membership dues.

Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 2.5.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. – The Key to Financial Sustainability Is Pricing.

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. How can we monetize our webinars? These are two popular questions we receive from our clients.

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Get Ready for Online Learning with LMS Selection Criteria

Delcor

How much of the decision will be dependent upon pricing ? Certificates. How many certificate programs do you offer? How many courses must participants complete to earn the certificate? Can they print/reprint their certificates? Certifications.

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BlogClump - Blogging About Associations From a Gen Xer: Webinars

BlogClump

If you havent seen it, Associations Now has a great article on webinar pricing and whether or not to make them free. skip to main | skip to sidebar. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world. Thursday, December 9, 2010. Webinars. We are starting to do webinars at my association. Some will be paid, some will be free.

Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and the reasons you should embrace value-based pricing that focuses on the benefit you deliver to the buyers.

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association. Expert Tip: The best learning management systems will also help you increase non-dues revenue by selling some of your online courses or certification materials.

Facebook Ads - CPC vs CPM Follow Up - BlogClump

BlogClump

In the end, it looks like your bid price does matter with Facebook CPC campaigns. It doesnt actually matter what your bid price is on the CPC, its still going to get less views. skip to main | skip to sidebar. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world. Friday, May 28, 2010. Facebook Ads - CPC vs CPM Follow Up.

Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.

Association Brain Food Weekly: 1.3.20

Reid All About it

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.”

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Product Bundles: Selling multiple courses or events at one fixed price can be extremely effective for organizations. How vital is non-dues revenue for your association? For many, it is quite substantial. In 1953, more than 95% of revenue for professional associations came from membership dues.

Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

3 trends we’re watching in 2021

Association Success

In many of my conversations, industry professionals and thought leaders cited newfound access to more prominent speakers, better price ranges for events and conversations with a wide variety of people as some of the most impactful perks of virtual events and meetings.

Association Brain Food Weekly: 1.15.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The realities of 2020 forced organizations to digitally transform their training and certification businesses overnight.

Association Brain Food Weekly: 5.22.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Moving Training and Certification Online in Less Time. Participants expect a modern, engaging certification experience that fully supports their lifelong learning journey.

Getting a High Return on Your LMS Investment: 5 Takeaways

Blue Sky eLearn

You have an existing pricing approach to leverage. The delivery of online education to provide a certification is a great example of providing value to your members. Recently, I listened to Tagoras’ Leading Learning podcast, 5 Keys to Getting a High Return on Your LMS Investment. They shared some great tips everyone should consider when developing their eLearning program and LMS strategy. Want to learn what these experts have to say and questions you should be asking?

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. You can even go a step further and take certain sessions and turn them into courses for continuing education credits or certifications.

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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable.

Association Brain Food Weekly: 10.30.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Launching a Certification Program in an Unpredictable Environment. Elisa Kahn, Director of Certification for the American Management Association.

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