Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses.

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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers?

Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right.

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Photographers Association Offers New Drone Certification

Associations Now

The Professional Photographers of America says its certification for drone pilots, the first of its kind, is designed to help photographers better validate their capabilities to clients. Second, it is a way to justify the price of services offered by the world’s top photographers.

Association Certification and Accreditation Programs: Minimizing the Liability Risks

Plexus Consulting

Venable LLP, Washington, DC Certification and accreditation programs ("certification" programs) sponsored by trade and professional associations are increasingly common. However, standard-setting and certification programs are not without liability risk, sometimes potentially significant risks. Fortunately, proper care in establishing and operating certification programs can go a long way toward minimizing those risks. by Jeffrey S. Tenenbaum, Esq.,

Associations Need to Lead Change with Education Programs

WBT Systems

The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Manage Complex Continuing Education and Certification.

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. for the right price and.

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Features Revenue feedback help non-dues revenue pricing resources sponsors

Make it Easy for Members to Love your Association LMS!

WBT Systems

Apart from the content itself, your Association LMS can help to increase engagement among your members by making it easier to find, access, and manage their training for continuing education and certification.

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Learning Management Systems for Associations: The Essentials

WBT Systems

What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification.

Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will pricing be the same for all classes in the learning pathway? Certificate? Will an exam be required for certification?

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Are Your Dues a Commodity? - Moery Company

Moery Company

One reason we focus on data mining rather than surveys in trade associations is because most are designed to measure price sensitivity. If your dues are extremely price sensitive, they are likely becoming a commodity. .

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BlogClump - Blogging About Associations From a Gen Xer: Webinars


If you havent seen it, Associations Now has a great article on webinar pricing and whether or not to make them free. skip to main | skip to sidebar. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world. Thursday, December 9, 2010. Webinars. We are starting to do webinars at my association. Some will be paid, some will be free.

Facebook Ads - CPC vs CPM Follow Up - BlogClump


In the end, it looks like your bid price does matter with Facebook CPC campaigns. It doesnt actually matter what your bid price is on the CPC, its still going to get less views. skip to main | skip to sidebar. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world. Friday, May 28, 2010. Facebook Ads - CPC vs CPM Follow Up.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices.

Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork.

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Finding Radical Value in Core Competencies

Association Subculture

Reframe Pricing – The way content is developed and distributed on the internet is STILL not being effectively dealt with in our pricing models. Figure out the highest quality you can deliver at the lowest possible price point.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting.

B Lab Pushes Growth of Mission-Focused B Corporations

Associations Now

B Lab, the nonprofit that awards the certification, is working to build on the model’s success so that more companies adopt a mission-focused mindset. Roughly 2,800 firms have the B Corp certification, some of them household names like Ben & Jerry’s and Patagonia.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. You can set prices for courses individually, or base them on membership tier.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. When I graduated college 16 years ago, times were different.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. When I graduated college 16 years ago, times were different.

The Golden Handcuffs: How Success Can Trap you into Complacency

The Demand Networks

In AMSA's case, its rate-making authority and antitrust immunity allowed it to “tether” members to the association as the only way they could set pricing tariffs. In 2007, the Surface Transportation Board reviewed industry pricing agreements and decided to end joint rate-making.

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CXPA Elevates the Customer Experience with Community

Higher Logic

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. Leveraging education and certification.

How to give your association’s members an Amazon-like experience

Nimble AMS

A great example of this would be selling a study guide as part of a certification course or suggesting related events to book as part of a conference order. Why cross-selling is important for organizations to increase revenue and improve member retention.

How Beta Testers Can Help Build Grade-A Exams

Associations Now

The tech association CompTIA improves its certification exams by enlisting IT experts to test the tests before they’re opened to all. Ready to get your certification or credentialing exam out to your members? They are kind of an early adopter of the certification if they pass the exam.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Of course, there are a few buckets of “association membership value” you can generally expect members want, such as professional development, networking, or certification in the industry.

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Membership 101: What IS “Engagement,” Anyway?

Spark Consulting

They all wanted to write for your blog and speak at your events and participate in your mentoring program and earn your certification and serve on your board and, and, and. Association membership professionals, particularly in the last several years, talk about engagement A LOT.

AMCs Engaged!

YourMembership Blog

And, more than 100 attendees participated in eligible CAE sessions, receiving their education credits and certifications electronically via AMC Institutes AMS, which was connected to the mobile app. Price sits high in the consideration criteria when selecting technology.

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Determining Your Association’s Missionary Product

Membership Marketing

Instead they reach out to the marketplace with many products like membership, certification, conference, or publications. And a conference registrant or certification candidate has to make a much bigger financial and time investment compared to the price of purchasing a membership. The most expensive task in marketing is new customer, member, or donor acquisition.

Compare Association Management Software Platforms


Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Pricing available upon request. Pricing available upon request.

Christmas Tree Safety Tips: What Associations Recommend

Associations Now

Prices of real Christmas trees are rising due to shortages that date to the 2008 recession. Artificial trees come with their own problems, especially if they’re designed with built-in lighting—which is why Underwriters Laboratory (UL) has certifications for prelit trees over 30 inches tall.

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The Association Maintaining Memorial Day’s Lasting Impact Overseas

Associations Now

“We have an obligation to do what we can to keep the memory of these servicemen alive and to let their stories speak for the true price and value of freedom.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Product Bundles: Selling multiple courses or events at one fixed price can be extremely effective for organizations.

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How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Using business intelligence tools, they can draw on their huge volumes of data to pinpoint optimal pricing, products, content, and engagement for a very personalized member experience. Three technology innovations associations should embrace for a better member experience.

Nonmember Fees: A Not-So-Simple Decision

Associations Now

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Associations have to consider it every time they set prices for new products or set new prices for old ones.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite.

Tips for Effectively Marketing Repackaged Content

Associations Now

You want to make sure your content is relevant and that you’re not selling something that’s not accurate,” Adams said, adding that pricing it correctly is important too.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

According to the organization: “We offer tickets at different prices to allow participants to support Burning Man at the price level which is most appropriate for them. In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing.

Membership 101: Life Time Value

Spark Consulting

Members contribute to the good of your association and the profession or industry you serve in all kinds of ways that have no price tag attached to them. One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?”