INDUSTRY INSIGHTS YOUR PEERS ARE READING
A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story. MORE
So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck MORE
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation MORE
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. MORE
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life. MORE
Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business. MORE
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email? MORE
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership. MORE
Email is email right? But not all emails need to be “pretty.” ” Have you ever thought of incorporating simple text emails into your email marketing strategy? Sample Text Emails. When to Use a Text Email. Text Email Ideas. MORE
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person. MORE
Email tops the list of easiest communication channels to consume, most likely to keep members engaged, and most powerful storytelling. The question is, are you using email in a manner that your members desire? According to the Community Brands Member Loyalty study, email tops the list of easiest communication channels to consume, most likely to. The post Let Your Members Determine Email Frequency appeared first on YourMembership. MORE
What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. MORE
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too! MORE
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time. MORE
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation MORE
Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder? MORE
The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! Designed exclusively for association marketers, this report will help you set goals, analyze your own metrics, and evaluate the email landscape. MORE
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy MORE
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing MORE
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. MORE
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing MORE
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. MORE
You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it. MORE
In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. The small stuff matters in your emails. MORE
You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions. Association Management MORE
I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails. MORE
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? MORE
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? MORE
Email blunders happen to everyone. We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you need to review before hitting send. MORE
Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.” MORE
Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing MORE
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email. MORE
Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability MORE
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins. MORE
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned. MORE
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. MORE
I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email MORE
Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin. MORE
The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email. Email came in as the second-best way to improve member acquisition. MORE
A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time? MORE
Email Marketing Related Topics Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins.
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.
YourMembership Blog
AUGUST 24, 2017
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.
GrowthZone
JUNE 4, 2019
Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.”
YourMembership Blog
NOVEMBER 9, 2017
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing
Associations Now
SEPTEMBER 25, 2018
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today.
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Membersuite
MAY 10, 2018
Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability
Informz
MARCH 29, 2017
I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails.
Association Adviser
APRIL 12, 2016
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right.
Associations Now
AUGUST 22, 2019
A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time?
Informz
OCTOBER 4, 2017
Email is email right? But not all emails need to be “pretty.” ” Have you ever thought of incorporating simple text emails into your email marketing strategy? Sample Text Emails. When to Use a Text Email. Text Email Ideas.
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HighRoad Solution
MARCH 20, 2019
You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions. Association Management
HighRoad Solution
SEPTEMBER 13, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation
Informz
JUNE 12, 2017
The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! Designed exclusively for association marketers, this report will help you set goals, analyze your own metrics, and evaluate the email landscape.
MembersClicks
MAY 9, 2019
You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it.
HighRoad Solution
SEPTEMBER 26, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation
Association Adviser
APRIL 22, 2016
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy
Associations Now
SEPTEMBER 18, 2017
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.
Associations Now
JULY 25, 2017
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon?
Associations Now
AUGUST 6, 2018
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.
Associations Now
JANUARY 31, 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email.
MembersClicks
APRIL 30, 2019
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too!
Associations Now
JULY 3, 2013
Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder?
Membersuite
SEPTEMBER 8, 2016
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time.
Associations Now
NOVEMBER 25, 2014
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation?
SocialFish
OCTOBER 12, 2012
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person.
Associations Now
MAY 28, 2014
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email?
SocialFish
NOVEMBER 21, 2012
So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck
Associations Now
FEBRUARY 16, 2016
A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story.
Membersuite
FEBRUARY 2, 2018
Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing
MembersClicks
JUNE 23, 2016
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life.
HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing
Associations Now
DECEMBER 5, 2014
In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. The small stuff matters in your emails.
MembersClicks
MAY 3, 2017
Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business.
MembersClicks
MAY 22, 2018
Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin.
Associations Now
DECEMBER 13, 2013
What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members.
Experts in Membership Marketing
JANUARY 15, 2010
I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email
YourMembership Blog
MAY 9, 2019
Email tops the list of easiest communication channels to consume, most likely to keep members engaged, and most powerful storytelling. The question is, are you using email in a manner that your members desire? According to the Community Brands Member Loyalty study, email tops the list of easiest communication channels to consume, most likely to. The post Let Your Members Determine Email Frequency appeared first on YourMembership.
MembersClicks
SEPTEMBER 25, 2017
Email blunders happen to everyone. We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you need to review before hitting send.
Higher Logic
AUGUST 1, 2019
The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email. Email came in as the second-best way to improve member acquisition.
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