Wild Apricot

MAY 15, 2020

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

Email Marketing 271

Email Marketing Marketing Strategy How To 271

Higher Logic

APRIL 7, 2022

The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Check the list – and if you are, never fear, we provide solutions!

Email Marketing 175

Email Marketing Marketing Communications Strategy 175

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

Email Marketing 157

Email Marketing Marketing Social Media Content 157

YourMembership Blog

NOVEMBER 9, 2017

By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Surely, they must have been on to something. appeared first on YourMembership.

Email Marketing 210

Email Marketing Organization Marketing Report 210

Higher Logic

JANUARY 18, 2018

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?

Email Marketing 157

Email Marketing Marketing Revenue Content 157

YourMembership Blog

AUGUST 24, 2017

The post Best practices in email marketing. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.

Email Marketing 139

Email Marketing Marketing Content 139

GrowthZone

JUNE 4, 2019

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Marketing Automation and Sales Funnel Management modules. >>

Email Marketing 128

Email Marketing Marketing Survey Tips 128

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy Member Engagement 52

YourMembership Blog

FEBRUARY 26, 2020

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.

Email Marketing 195

Email Marketing Marketing Member Engagement 195

WBT Systems

MAY 29, 2023

Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere. This data represents answers to questions— answers that lead to…

LMS 252

LMS Email Marketing Marketing 252

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

Email Marketing 105

Email Marketing Strategy Marketing Washington 105

Associations Now

MARCH 25, 2020

The post Email Marketing Do’s and Don’ts During COVID-19 appeared first on Associations Now. Offer resources for your community, like free livestream yoga or meditation classes, or organize food dropoffs to the people who cannot leave their homes. Above all, be generous.

Email Marketing 122

Email Marketing Marketing Class Innovation 122

MemberClicks

DECEMBER 28, 2020

Email marketing is something all companies, associations, and chambers are tasked with. But email marketing requires a little bit of trial and error — for everyone. That said, while every company and organization’s strategy will differ, there are a few ways we can ALL supercharge our email marketing in 2021.

Email Marketing 66

Email Marketing Marketing Strategy Industry 66

Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

Email Marketing 52

Email Marketing Marketing Newsletter Education 52

Associations Now

SEPTEMBER 25, 2018

But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. It could be a way of turning outside member engagement into a form of light email marketing. Research the market. Those factors can hurt deliverability.

Email Marketing 95

Email Marketing Tips Marketing Newsletter 95

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

Email Marketing 94

Email Marketing Strategy Marketing Communications 94

Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Should engagement still matter to marketers? Content Marketing Institute’s Jodi Harris looks at the value of engagement.

Email Marketing 91

Email Marketing Marketing Association Management Tips 91

HighRoad Solution

SEPTEMBER 13, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

Email Marketing 68

Email Marketing Marketing Software Video 68

Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

Email Marketing 88

Email Marketing Marketing Newsletter Content 88

Membersuite

MAY 10, 2018

Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability.

Email Marketing 60

Email Marketing Marketing 60

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

Email Marketing 60

Email Marketing Marketing Software Video 60

Association Adviser

FEBRUARY 25, 2016

When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. For more about this topic, click on the headline.

Email Marketing 60

Email Marketing Strategy Marketing Communications 60

Associations Now

SEPTEMBER 18, 2017

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.

Email Marketing 72

Email Marketing Marketing Tools Cost 72

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing 58

Email Marketing Price Marketing Tools 58

Association Adviser

APRIL 12, 2016

When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. For more about this topic, click on the headline.

Email Marketing 60

Email Marketing Marketing Communications Technology 60

Higher Logic

FEBRUARY 9, 2023

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. The latest report on email benchmarks is now available!

Email Marketing 191

Email Marketing Report Marketing 191

Membersuite

SEPTEMBER 8, 2016

. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time.

Email Marketing 60

Email Marketing Marketing Communications Strategy 60

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 41

Email Marketing Marketing New York Guidelines 41

Higher Logic

FEBRUARY 16, 2022

Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic.

Email Marketing 315

Email Marketing Strategy Marketing Communications 315

Associations Now

AUGUST 22, 2019

So even if you’re not a marketer, take solace in the fact that we seem to be winning the war on spam. Sender reputation offers unique insight into the source of each email, making it a key factor in those filtering decisions.”. And what’s a key factor in lowering sender reputation scores?

Email Marketing 49

Email Marketing Report Marketing Analysis 49

Association Adviser

APRIL 22, 2016

When was the last time your association took a close look at how your email marketing campaigns are performing? We offer 5 tips to make them more efficient. The post 5 Steps You Should Take Today to. For more about this topic, click on the headline.

Email Marketing 60

Email Marketing Marketing Tips Communications 60

Membersuite

FEBRUARY 2, 2018

Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing.

Email Marketing 61

Email Marketing Marketing Tips Organization 61

MemberClicks

AUGUST 25, 2020

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too! And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter.

Email Marketing 52

Email Marketing Software Membership Management Tips 52

HighRoad Solution

MARCH 20, 2019

You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions.

Email Marketing 60

Email Marketing Marketing Association Management 60