Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

YourMembership

AUGUST 24, 2017

The post Best practices in email marketing. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.

Email Marketing 139

Email Marketing Marketing Content 139

Click

FEBRUARY 20, 2025

Lets start by acknowledging that getting email marketing right in 2025 is complicated. My Gmail has 37,635 unread emails as we speak! Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Peoples inboxes, both work and personal, are full.

Email Marketing 130

Email Marketing Marketing Software Tools 130

Higher Logic

AUGUST 17, 2022

The post Answers to Common Email Marketing Questions (Vol. Make sure you have the basics covered when starting any email marketing campaign. . The post Answers to Common Email Marketing Questions (Vol. 1) appeared first on Higher Logic. 1) appeared first on Higher Logic.

Email Marketing 177

Email Marketing Marketing 177

Higher Logic

APRIL 7, 2022

The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Check the list – and if you are, never fear, we provide solutions!

Email Marketing 177

Email Marketing Marketing Strategy Communications 177

Higher Logic

AUGUST 26, 2022

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. That’s why we are answering some of the most common email. 2) appeared first on Higher Logic.

Email Marketing 177

Email Marketing Marketing Tools Technology 177

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing 177

Email Marketing Marketing Strategy Communications 177

Association Adviser

AUGUST 16, 2023

This year’s event was an enlightening hub of diverse perspectives, featuring discussions spanning vital subjects like social justice, content personalization, mental health, and the […] The post Unlocking Email Marketing Success: Insider Tips for Association Executives appeared first on Association Adviser.

Email Marketing 148

Email Marketing Tips Marketing DC 148

YourMembership

FEBRUARY 26, 2020

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.

Email Marketing 195

Email Marketing Marketing Member Engagement 195

The Association 100

AUGUST 7, 2024

On The A100 podcast , Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations: • Effective email design – Learn how consistent design improves engagement and readability. Tune in for actionable takeaways.

Email Marketing 130

Email Marketing Strategy Tips Marketing 130

Nonprofit Marketing Guide

OCTOBER 25, 2021

Email marketing platform GetResponse has released some email marketing benchmarks data you might be interested in. billion messages out of almost 30 billion emails their customers sent between July 2019 – June 2020. Need help calculating email metrics? To get this data, GetResponse analyzed 5.5

Email Marketing 111

Email Marketing Marketing Report Industry 111

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Associations Now

MARCH 25, 2020

The post Email Marketing Do’s and Don’ts During COVID-19 appeared first on Associations Now. Offer resources for your community, like free livestream yoga or meditation classes, or organize food dropoffs to the people who cannot leave their homes. Above all, be generous.

Email Marketing 142

Email Marketing Marketing Class Innovation 142

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

Email Marketing 128

Email Marketing Strategy Marketing Washington 128

WBT Systems

MAY 29, 2023

Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere. This data represents answers to questions— answers that lead to…

LMS 427

LMS Email Marketing Marketing 427

Event Industry News

DECEMBER 7, 2022

Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. There is, however, something to be said for the older methods – in this case, email marketing. So, Why didn’t it Work for me?

Email Marketing 122

Email Marketing Strategy Marketing Content 122

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 118

Email Marketing Survey Marketing Tools 118

Reid All About it

OCTOBER 11, 2024

. – Guru 2024: The World’s Largest Virtual Email Marketing Conference An email marketing conference designed to help you exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. More info/register. . More info/register.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

Email Marketing 116

Email Marketing Marketing Newsletter Course 116

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

Email Marketing 123

Email Marketing Strategy Marketing Communications 123

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

Nonprofit Marketing Guide

AUGUST 24, 2021

The post 14 Easy Tests to Run to Improve Your Nonprofit’s Email Marketing appeared first on Nonprofit Marketing Guide. Sending time could be measured either way. We’d love to hear the results of your split testing. Feel free to share in the comments.

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Email Marketing Marketing Examples Content 125

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

Event Industry News

OCTOBER 8, 2024

Singulate, a generative AI marketing platform, today announced it has raised a $2.3 The early-stage startup sees the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalization in large-scale communication, beginning with email marketing. […]

Email Marketing 98

Email Marketing Marketing Industry Communications 98

Association Adviser

AUGUST 20, 2024

In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations. Erica, with a rich background in digital marketing and SEO, […]

Email Marketing 78

Email Marketing Marketing Newsletter Revenue 78

Higher Logic

FEBRUARY 16, 2022

Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic.

Email Marketing 317

Email Marketing Strategy Marketing Communications 317

Nonprofit Marketing Guide

DECEMBER 8, 2022

Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far. Nonprofits still have lots of tactics to try when growing their email lists organically. Agree or disagree?

Email Marketing 86

Email Marketing Marketing Survey Report 86

YourMembership

MARCH 23, 2017

As an email marketer, your list of both members and prospective members is probably your most valuable asset. This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members.

Email Marketing 199

Email Marketing Revenue Marketing Member Engagement 199

YourMembership

MAY 4, 2017

Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now, here’s the other three.

Email Marketing 186

Email Marketing Marketing Member Engagement Membership Management 186

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing Certificate America 186

Email Maven

AUGUST 1, 2024

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

Higher Logic

DECEMBER 21, 2017

See how AAAE uses timely and relevant email to increase event registrations by 35% and 20K. 2017 Association Email Marketing Benchmark Report. See how your association email marketing performance stacks up against industry standards for 2017. AAAE Accelerates Event Attendance by 25%. Read more. Read more.

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Minneapolis Email Marketing Revenue Recruiting 176

Higher Logic

AUGUST 30, 2018

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. They’re either dumped in your Junk folder or rejected outright.

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Tips How To Email Marketing Content 185

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Email Marketing Newsletter 214

Higher Logic

FEBRUARY 9, 2023

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. The latest report on email benchmarks is now available!

Email Marketing 194

Email Marketing Report Marketing 194

Reid All About it

OCTOBER 4, 2024

. – Guru 2024: The World’s Largest Virtual Email Marketing Conference An email marketing conference designed to help you exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. More info/register. . More info/register.

NJ 258

NJ Email Marketing System Education 258