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Membership & Marketing Member Retention Email Marketing Member RenewalFailure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. MORE
So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck MORE
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation MORE
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. MORE
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try MORE
Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. MORE
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life. MORE
Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business. MORE
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email? MORE
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership. MORE
Before your hit send on that next member email, consider the role psychology plays in getting your message across. You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim. MORE
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person. MORE
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too! MORE
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time. MORE
Email marketing is something all companies and organizations are tasked with. But email marketing requires a little bit of trial and error — for everyone. Take a look: Small Staff Chatter engaging-your-members email marketing MORE
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation MORE
Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder? MORE
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy MORE
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try MORE
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing MORE
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. MORE
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing MORE
Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?. Membership & Marketing Member Engagement Marketing Automation Email Marketing MORE
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. MORE
You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it. MORE
You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions. Association Management MORE
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. MORE
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? MORE
Have you been flooded with emails from what feels like every place you’ve ever bought a cookie? If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor. To the dozens of companies that have sent out COVID-19 emails to their “communities”, I haven’t read a single one of your emails. However, it’s been a great reminder of all of the email lists that I need to unsubscribe to. MORE
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? MORE
Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.” MORE
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. MORE
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email. MORE
Industry News & Trends Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Social MediaWhy do I call it an art? There’s no art behind being thankful. Anyone can do it, right? MORE
Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability MORE
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. MORE
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins. MORE
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. MORE
Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin. MORE
A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time? MORE
Email Marketing Related Topics YourMembership Blog
FEBRUARY 26, 2020
Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?. Membership & Marketing Member Engagement Marketing Automation Email Marketing
Wild Apricot
MAY 15, 2020
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
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Wild Apricot
DECEMBER 6, 2019
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins.
YourMembership Blog
AUGUST 24, 2017
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.
|
YourMembership Blog
NOVEMBER 9, 2017
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing
GrowthZone
JUNE 4, 2019
Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.”
Associations Now
SEPTEMBER 25, 2018
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today.
Associations Now
FEBRUARY 3, 2020
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must.
Associations Now
NOVEMBER 18, 2019
Before your hit send on that next member email, consider the role psychology plays in getting your message across. You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim.
|
Association Adviser
FEBRUARY 25, 2016
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing.
Associations Now
MARCH 25, 2020
Have you been flooded with emails from what feels like every place you’ve ever bought a cookie? If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor. To the dozens of companies that have sent out COVID-19 emails to their “communities”, I haven’t read a single one of your emails. However, it’s been a great reminder of all of the email lists that I need to unsubscribe to.
Associations Now
MARCH 9, 2020
Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy.
Membersuite
MAY 10, 2018
Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability
HighRoad Solution
SEPTEMBER 13, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation
HighRoad Solution
MARCH 20, 2019
You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions. Association Management
Association Adviser
APRIL 12, 2016
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right.
HighRoad Solution
SEPTEMBER 26, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation
Associations Now
APRIL 23, 2020
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie.
MembersClicks
MAY 9, 2019
You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it.
MembersClicks
APRIL 30, 2019
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too!
MembersClicks
JUNE 23, 2016
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life.
Association Adviser
APRIL 22, 2016
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy
YourMembership Blog
MARCH 6, 2020
Industry News & Trends Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Social MediaWhy do I call it an art? There’s no art behind being thankful. Anyone can do it, right?
Associations Now
SEPTEMBER 18, 2017
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.
Associations Now
AUGUST 22, 2019
A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time?
MembersClicks
MAY 3, 2017
Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business.
YourMembership Blog
FEBRUARY 18, 2020
Membership & Marketing Member Retention Email Marketing Member RenewalFailure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how.
MembersClicks
MAY 22, 2018
Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin.
Membersuite
SEPTEMBER 8, 2016
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time.
HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing
Associations Now
JULY 25, 2017
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon?
Associations Now
JANUARY 31, 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email.
SocialFish
NOVEMBER 21, 2012
So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck
SocialFish
OCTOBER 12, 2012
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person.
Associations Now
NOVEMBER 25, 2014
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation?
Associations Now
MAY 28, 2014
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email?
Associations Now
JULY 3, 2013
Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder?
Associations Now
AUGUST 6, 2018
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.
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