The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

5 best practices to improve your association’s email marketing

YourMembership Blog

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?. Membership & Marketing Member Engagement Marketing Automation Email Marketing

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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins.

Best practices in email marketing.

YourMembership Blog

Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. Lead generation is not the only use case for marketing automation.

10 email marketing best practices for your organization.

YourMembership Blog

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing

Supercharge Your Email Marketing in 2020: 4 Tips

MembersClicks

Email marketing is something all companies and organizations are tasked with. But email marketing requires a little bit of trial and error — for everyone. Take a look: Small Staff Chatter engaging-your-members email marketing

Important Changes to Association Email Marketing

GrowthZone

Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.”

Email Marketing Do’s and Don’ts During COVID-19

Associations Now

Have you been flooded with emails from what feels like every place you’ve ever bought a cookie? If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor.

4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today.

Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must.

Enhanced email marketing is here

Membersuite

Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability

Do Associations Need Both Marketing Automation And Email Marketing Software? [Video]

HighRoad Solution

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation

6 Steps to a Better Email Marketing Strategy

Association Adviser

When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. Features Marketing & Communications email design email goals email marketing email marketing strategy emali strategy goals marketing strategy

Do Associations Need Both Marketing Automation And Email Marketing Software? [Video] (HS SUPPORT Clone)

HighRoad Solution

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation

Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Before your hit send on that next member email, consider the role psychology plays in getting your message across. You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim. That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind.

Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Your email could include pictures of your influencers along with quotes describing their experiences with your organization. Should engagement still matter to marketers?

Email Marketing: Finding a Frequency that is Just Right

Association Adviser

When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. Marketing & Communications Technology ASHHRA email email frequency email marketingFor more about this topic, click on the headline.

Email Marketing for Associations: Deliverability vs. Delivery

HighRoad Solution

You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions. Association Management

A Handwritten Note Calendar: The New Email Marketing Calendar?

MembersClicks

You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it. Or, just as dangerous, underdoing it.). But here’s an idea for you that may also add some value: a handwritten note calendar. association management Small Staff Chatter

Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And it’s not just for your external audiences: At a time of scattered workforces and remote collaboration, internal “marketing” is a critical way to keep colleagues connected and aligned. “As

7 Email Marketing Trends to Try for Increasing Member Engagement

MembersClicks

Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin.

How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing

5 Steps You Should Take Today to Improve Your Email Marketing

Association Adviser

When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategyWe offer 5 tips to make them more efficient. The post 5 Steps You Should Take Today to. For more about this topic, click on the headline.

4 steps to take to bring back your lapsed members

YourMembership Blog

Membership & Marketing Member Retention Email Marketing Member RenewalFailure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how.

4 Email Marketing Tips Every Association Professional Should Know

MembersClicks

Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes. Check it out! association management member engagement membership management Small Staff Chatter

Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too! Whether you’re on our MemberClicks platform or WebLink, there are four features you should definitely be using to make your emails more effective: MC Insider association software marketing

Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.

Nonprofit Launches Open-Source Take on Email Marketing

Associations Now

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. The state of affairs is one that has some ( including me ) wondering if a market correction might happen someday.

The Problems with Association Email Marketing (And How to Overcome Them)

MembersClicks

Email marketing. Why aren’t they responding to/engaging with your emails? Well, it could be due to a number of things, but here are two of the biggest problems association professionals run into when it comes to email marketing, and more importantly, solutions for each: association management member engagement membership management Association ViewsSuch a tricky business.

4 Effective Event Email Marketing Tips That Will Benefit Your Association

Membersuite

Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing

Report: Email Marketers Getting Serious About Improving Their Reputations

Associations Now

A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time? The report is based on an analysis of more than 4 trillion emails sent during 2018 from IP addresses with calculated sender scores.

3 quick tips for small associations to show their thankfulness

YourMembership Blog

Industry News & Trends Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Social MediaWhy do I call it an art? There’s no art behind being thankful. Anyone can do it, right? Anyone can be thankful but expressing the thanks in a meaningful way (to the recipient) is an art. In this case I’m not talking about the medium, I’m referring to the message. If you want your appreciation to be.

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Email Enters Another Year, Shows No Signs of Slowing Down

Multiview

It feels like people have been writing email’s obituary for almost a decade now. Yet, email trudges on, remaining one… The post Email Enters Another Year, Shows No Signs of Slowing Down appeared first on MultiView.

How Do Your Email Marketing Metrics Measure Up?

Membersuite

. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time. How many other communications tools provide instantaneous feedback as to how well a message is delivered and engaged with?

Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? Microsoft, whose email client has infamously been one of the biggest limitations of making good emails, just entered the market. And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Which is Better: Social Media or Email Marketing? [VIDEO]

SocialFish

So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: PotluckIf you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets, and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles.

Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy

SocialFish

Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Seven Ways to Get More Results From Email Marketing. Following are a few strategies and tactics that you can do right now to get more from your e-mail marketing. Write your emails directly to this person.