A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story. MORE
So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck MORE
Email continues to represent an effective marketing tool for many associations. While you see your association marketing efforts one way, how do you analyze what your prospects are thinking and feeling? The gaming example shows the power of imagination in email marketing. MORE
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life. MORE
Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business. MORE
MAY 17, 2013
The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Brand provides the reader with justification to read the email answering the simple, but very important, internal question the recipient asks themselves, "Should I really even bother with this email?" Email Brand MORE
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email? MORE
Your email marketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees? MORE
I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” MORE
Topics include: Smarter Email Marketing; the Future; Getting Your Donors to Fall In Love With You; and much more. We''ve rounded up 20 free non-profit webinars for June 2014. nonprofit webinar MORE
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person. MORE
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. How does your association use email? MORE
What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. MORE
A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. What email marketing tips do you have? MORE
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time. MORE
Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder? MORE
The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! Designed exclusively for association marketers, this report will help you set goals, analyze your own metrics, and evaluate the email landscape. MORE
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy MORE
Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars. Fundraising webinar Non-profit social media MORE
Within one organization, you may have one group of readers who value professional and community ethics while another may be more interested in networking or marketing. Associations Content Marketing Email Marketing Tips EngagementWriting school can be a diverse realm. MORE
Did you know that 35 percent of email recipients open an email based on the subject line alone? That’s according to Convince & Convert’s 15 Email Statistics That are Shaping the Future. Personalize email subject lines. Optimize email preheaders. MORE
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. MORE
In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. The small stuff matters in your emails. MORE
Remember, as an email marketer, your list of […]. This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. For a refresher, read part 1 here. MORE
I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails. MORE
Read the story of how I repurposed traffic to our website to gain email addresses using a simple gated offer document. email Marketing content resource checklist MORE
As an email marketer, you want your communications to read loud and clear from beginning to end. This is why most professional communications (marketing studies, white papers, proposals) favor the active voice. Ready for more great email marketing tips? MORE
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. How does your association use email? MORE
How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. MORE
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? MORE
Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. Or, “Our event doesn’t require an engraved invitation, so we use email.” MORE
Before your association sends its next member newsletter or email announcement, ask yourself: when was the last time you updated your email list? The post Clean Up Your (Email) Act appeared first on. MORE
February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your email marketing to attendees. By Kelly Donovan MORE
Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No. MORE
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email. MORE
This month's round-up includes free webinars on branding; email marketing; online fundraising; volunteer management; twitter basics and much more! read more MORE
Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No. MORE
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. MORE
Whether you’re new to the blog or have been with us for years, there’s something in here for marketers of all specialties. 7 Practices to Avoid When Coding HTML for Email. All it takes is one itty bitty error in the code of your email to wreak havoc on your email’s design. MORE
Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. Related Stories Seriously, Your Conference Marketing Is Not About You! Attendance Marketing conference best practices conference niche campaigns email marketing MORE
I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email MORE
As an email marketer, your list of both members and prospective members is probably your most valuable asset. This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. MORE
Email Marketing Related Topics Associations Now
JANUARY 31, 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email.
Associations Now
FEBRUARY 16, 2016
A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story.
MembersClick
JUNE 23, 2016
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life.
Associations Now
NOVEMBER 25, 2014
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation?
Associations Now
MAY 28, 2014
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email?
YourMembership Blog
MAY 2, 2017
How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.
SocialFish
OCTOBER 12, 2012
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person.
Associations Now
JULY 3, 2013
Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder?
YourMembership Blog
MAY 4, 2017
Remember, as an email marketer, your list of […]. This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. For a refresher, read part 1 here.
Associations Now
DECEMBER 13, 2013
What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members.
SocialFish
NOVEMBER 21, 2012
So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck
Association Adviser
APRIL 12, 2016
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right.
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. How does your association use email?
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. How does your association use email?
Informz
MARCH 29, 2017
I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails.
Informz
JUNE 12, 2017
The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! Designed exclusively for association marketers, this report will help you set goals, analyze your own metrics, and evaluate the email landscape.
Wild Apricot Blog
APRIL 13, 2016
Read the story of how I repurposed traffic to our website to gain email addresses using a simple gated offer document. email Marketing content resource checklist
Aaron Wolowiec
AUGUST 16, 2016
Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.
Informz
JANUARY 30, 2017
Whether you’re new to the blog or have been with us for years, there’s something in here for marketers of all specialties. 7 Practices to Avoid When Coding HTML for Email. All it takes is one itty bitty error in the code of your email to wreak havoc on your email’s design.
Velvet Chainsaw
OCTOBER 2, 2014
Your email marketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees?
Velvet Chainsaw
APRIL 8, 2014
Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. Related Stories Seriously, Your Conference Marketing Is Not About You! Attendance Marketing conference best practices conference niche campaigns email marketing
Association Adviser
MARCH 8, 2016
Before your association sends its next member newsletter or email announcement, ask yourself: when was the last time you updated your email list? The post Clean Up Your (Email) Act appeared first on.
Experts in Membership Marketing
MAY 17, 2013
The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Brand provides the reader with justification to read the email answering the simple, but very important, internal question the recipient asks themselves, "Should I really even bother with this email?" Email Brand
Aaron Wolowiec
AUGUST 16, 2016
Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.
Association Adviser
APRIL 22, 2016
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy
Membersuite
SEPTEMBER 8, 2016
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time.
Informz
NOVEMBER 7, 2016
As an email marketer, you want your communications to read loud and clear from beginning to end. This is why most professional communications (marketing studies, white papers, proposals) favor the active voice. Ready for more great email marketing tips?
Associations Now
DECEMBER 5, 2014
In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. The small stuff matters in your emails.
Experts in Membership Marketing
JANUARY 15, 2010
I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email
Informz
DECEMBER 12, 2016
Within one organization, you may have one group of readers who value professional and community ethics while another may be more interested in networking or marketing. Associations Content Marketing Email Marketing Tips EngagementWriting school can be a diverse realm.
Association Adviser
MAY 25, 2017
Did you know that 35 percent of email recipients open an email based on the subject line alone? That’s according to Convince & Convert’s 15 Email Statistics That are Shaping the Future. Personalize email subject lines. Optimize email preheaders.
Wild Apricot Blog
MAY 23, 2014
Topics include: Smarter Email Marketing; the Future; Getting Your Donors to Fall In Love With You; and much more. We''ve rounded up 20 free non-profit webinars for June 2014. nonprofit webinar
SCD Group
MARCH 29, 2015
I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?”
Association Adviser
FEBRUARY 18, 2013
Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. Or, “Our event doesn’t require an engraved invitation, so we use email.”
Association Adviser
FEBRUARY 7, 2013
February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your email marketing to attendees. By Kelly Donovan
Wild Apricot Blog
SEPTEMBER 23, 2011
This month's round-up includes free webinars on branding; email marketing; online fundraising; volunteer management; twitter basics and much more! read more
Wild Apricot Blog
OCTOBER 19, 2011
Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars. Fundraising webinar Non-profit social media
Associations Now
JUNE 18, 2015
A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. What email marketing tips do you have?
SCD Group
MARCH 10, 2013
Email continues to represent an effective marketing tool for many associations. While you see your association marketing efforts one way, how do you analyze what your prospects are thinking and feeling? The gaming example shows the power of imagination in email marketing.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
57 
Let's personalize your content