Expert insights. Personalized for you.
Membership & Marketing Member Retention Email Marketing Member RenewalFailure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. MORE
Email marketing is something all companies, associations, and chambers are tasked with. But email marketing requires a little bit of trial and error — for everyone. It’s the number one driver of acquisition, engagement, and retention. MORE
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy. MORE
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try MORE
Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. MORE
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes. Check it out! association management member engagement membership management Small Staff Chatter MORE
Email marketing. Why aren’t they responding to/engaging with your emails? Well, it could be due to a number of things, but here are two of the biggest problems association professionals run into when it comes to email marketing, and more importantly, solutions for each: association management member engagement membership management Association ViewsSuch a tricky business. MORE
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership. MORE
Before your hit send on that next member email, consider the role psychology plays in getting your message across. You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim. That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. MORE
When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. MORE
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too! Whether you’re on our MemberClicks platform or WebLink, there are four features you should definitely be using to make your emails more effective: MC Insider association software marketing MORE
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time. How many other communications tools provide instantaneous feedback as to how well a message is delivered and engaged with? MORE
Email marketing is something all companies and organizations are tasked with. But email marketing requires a little bit of trial and error — for everyone. Take a look: Small Staff Chatter engaging-your-members email marketing MORE
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy. MORE
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategyWe offer 5 tips to make them more efficient. The post 5 Steps You Should Take Today to. For more about this topic, click on the headline. MORE
When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. MORE
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try MORE
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing MORE
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. The state of affairs is one that has some ( including me ) wondering if a market correction might happen someday. MORE
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing MORE
Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?. Membership & Marketing Member Engagement Marketing Automation Email Marketing MORE
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. Features Marketing & Communications email design email goals email marketing email marketing strategy emali strategy goals marketing strategy MORE
You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it. Or, just as dangerous, underdoing it.). But here’s an idea for you that may also add some value: a handwritten note calendar. association management Small Staff Chatter MORE
You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions. Association Management MORE
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. MORE
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? For marketers fighting for mind-share, that might be scary. ( MORE
Have you been flooded with emails from what feels like every place you’ve ever bought a cookie? If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor. MORE
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? Microsoft, whose email client has infamously been one of the biggest limitations of making good emails, just entered the market. And its model, if it holds up, could be attractive to small-scale marketers as well. MORE
Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.” MORE
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. MORE
Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing MORE
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. MORE
Industry News & Trends Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Social MediaWhy do I call it an art? There’s no art behind being thankful. Anyone can do it, right? MORE
Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability MORE
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. Marketing & Communications Technology ASHHRA email email frequency email marketingFor more about this topic, click on the headline. MORE
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. Lead generation is not the only use case for marketing automation. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. Sure, you can personalize the emails by inserting their name, but that ’s about it. MORE
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market. MORE
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too! MC Insider email marketing MORE
Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin. MORE
A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time? The report is based on an analysis of more than 4 trillion emails sent during 2018 from IP addresses with calculated sender scores. MORE
Email Marketing Related Topics Wild Apricot
DECEMBER 6, 2019
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
YourMembership Blog
FEBRUARY 26, 2020
Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?. Membership & Marketing Member Engagement Marketing Automation Email Marketing
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Wild Apricot
MAY 15, 2020
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. Lead generation is not the only use case for marketing automation.
YourMembership Blog
AUGUST 24, 2017
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. Sure, you can personalize the emails by inserting their name, but that ’s about it.
MembersClicks
JANUARY 13, 2020
Email marketing is something all companies and organizations are tasked with. But email marketing requires a little bit of trial and error — for everyone. Take a look: Small Staff Chatter engaging-your-members email marketing
MembersClicks
AUGUST 25, 2020
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too! MC Insider email marketing
ePly
FEBRUARY 24, 2021
When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication.
MembersClicks
DECEMBER 28, 2020
Email marketing is something all companies, associations, and chambers are tasked with. But email marketing requires a little bit of trial and error — for everyone. It’s the number one driver of acquisition, engagement, and retention.
GrowthZone
JUNE 4, 2019
Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.”
|
Associations Now
MARCH 25, 2020
Have you been flooded with emails from what feels like every place you’ve ever bought a cookie? If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor.
Membersuite
MAY 10, 2018
Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability
Associations Now
FEBRUARY 3, 2020
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must.
Associations Now
SEPTEMBER 25, 2018
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market.
Association Adviser
FEBRUARY 25, 2016
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. Features Marketing & Communications email design email goals email marketing email marketing strategy emali strategy goals marketing strategy
Associations Now
MARCH 9, 2020
Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy.
Eplys
FEBRUARY 24, 2021
When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication.
Associations Now
NOVEMBER 18, 2019
Before your hit send on that next member email, consider the role psychology plays in getting your message across. You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim. That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind.
Association Adviser
APRIL 12, 2016
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. Marketing & Communications Technology ASHHRA email email frequency email marketingFor more about this topic, click on the headline.
HighRoad Solution
SEPTEMBER 13, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.
HighRoad Solution
MARCH 20, 2019
You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions. Association Management
HighRoad Solution
SEPTEMBER 26, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.
Associations Now
APRIL 23, 2020
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie.
MembersClicks
MAY 9, 2019
You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it. Or, just as dangerous, underdoing it.). But here’s an idea for you that may also add some value: a handwritten note calendar. association management Small Staff Chatter
Association Adviser
APRIL 22, 2016
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategyWe offer 5 tips to make them more efficient. The post 5 Steps You Should Take Today to. For more about this topic, click on the headline.
MembersClicks
MAY 22, 2018
Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin.
MembersClicks
JUNE 23, 2016
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes. Check it out! association management member engagement membership management Small Staff Chatter
MembersClicks
APRIL 30, 2019
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too! Whether you’re on our MemberClicks platform or WebLink, there are four features you should definitely be using to make your emails more effective: MC Insider association software marketing
YourMembership Blog
MARCH 6, 2020
Industry News & Trends Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Social MediaWhy do I call it an art? There’s no art behind being thankful. Anyone can do it, right?
YourMembership Blog
FEBRUARY 18, 2020
Membership & Marketing Member Retention Email Marketing Member RenewalFailure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how.
Membersuite
FEBRUARY 2, 2018
Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing
Associations Now
SEPTEMBER 18, 2017
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. The state of affairs is one that has some ( including me ) wondering if a market correction might happen someday.
MembersClicks
MAY 3, 2017
Email marketing. Why aren’t they responding to/engaging with your emails? Well, it could be due to a number of things, but here are two of the biggest problems association professionals run into when it comes to email marketing, and more importantly, solutions for each: association management member engagement membership management Association ViewsSuch a tricky business.
Membersuite
SEPTEMBER 8, 2016
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time. How many other communications tools provide instantaneous feedback as to how well a message is delivered and engaged with?
Associations Now
JULY 25, 2017
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? Microsoft, whose email client has infamously been one of the biggest limitations of making good emails, just entered the market. And its model, if it holds up, could be attractive to small-scale marketers as well.
Associations Now
AUGUST 22, 2019
A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time? The report is based on an analysis of more than 4 trillion emails sent during 2018 from IP addresses with calculated sender scores.
Associations Now
JANUARY 31, 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.
HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing
Associations Now
NOVEMBER 25, 2014
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? For marketers fighting for mind-share, that might be scary. (
304 
Let's personalize your content