INDUSTRY INSIGHTS YOUR PEERS ARE READING
Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Marketing Automation: Creepy, or Just Good Customer Service? Personalization is hot right now. MORE
A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story. MORE
So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck MORE
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation MORE
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. MORE
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life. MORE
Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business. MORE
In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. But what if most of the names on that list never see that email? Numbers matter. MORE
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email? MORE
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership. MORE
Email is email right? But not all emails need to be “pretty.” ” Have you ever thought of incorporating simple text emails into your email marketing strategy? Sample Text Emails. When to Use a Text Email. Text Email Ideas. MORE
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person. MORE
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? MORE
What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. MORE
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time. MORE
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation MORE
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. MORE
Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder? MORE
The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! Designed exclusively for association marketers, this report will help you set goals, analyze your own metrics, and evaluate the email landscape. MORE
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy MORE
There’s a lot to email marketing. It’s more complex than creating and sending an email here and there. If you want to get results from your email marketing efforts, you need a strategy. Why are so many marketers willing to invest the time? MORE
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing MORE
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. MORE
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing MORE
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. MORE
In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. The small stuff matters in your emails. MORE
I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails. MORE
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? MORE
Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. Or, “Our event doesn’t require an engraved invitation, so we use email.” MORE
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? MORE
Email blunders happen to everyone. We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you need to review before hitting send. MORE
That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Do you know where your subscribers read your emails? MORE
Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing MORE
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email. MORE
Email marketing is kicked up a notch with sophisticated marketing campaigns and assured email deliverability MORE
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins. MORE
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned. MORE
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. MORE
I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email MORE
Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin. MORE
Email Marketing Related Topics Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins.
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.
YourMembership Blog
AUGUST 24, 2017
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.
YourMembership Blog
NOVEMBER 9, 2017
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing
Associations Now
SEPTEMBER 25, 2018
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today.
HighRoad Solution
SEPTEMBER 13, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation
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HighRoad Solution
SEPTEMBER 26, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation
Association Adviser
FEBRUARY 25, 2016
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing.
Informz
MARCH 29, 2017
I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails.
Associations Now
AUGUST 6, 2018
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.
Associations Now
SEPTEMBER 18, 2017
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.
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Association Adviser
APRIL 12, 2016
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right.
Associations Now
JULY 25, 2017
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon?
Associations Now
JANUARY 31, 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email.
Informz
OCTOBER 4, 2017
Email is email right? But not all emails need to be “pretty.” ” Have you ever thought of incorporating simple text emails into your email marketing strategy? Sample Text Emails. When to Use a Text Email. Text Email Ideas.
Associations Now
JULY 3, 2013
Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder?
HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing
Informz
JUNE 12, 2017
The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! Designed exclusively for association marketers, this report will help you set goals, analyze your own metrics, and evaluate the email landscape.
Associations Now
NOVEMBER 25, 2014
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation?
Associations Now
MAY 28, 2014
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email?
Association Adviser
APRIL 22, 2016
When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy
Associations Now
FEBRUARY 16, 2016
A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story.
SocialFish
NOVEMBER 21, 2012
So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck
MembersClicks
JUNE 23, 2016
Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life.
SocialFish
OCTOBER 12, 2012
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person.
Associations Now
DECEMBER 5, 2014
In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. The small stuff matters in your emails.
MembersClicks
MAY 3, 2017
Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business.
MembersClicks
MAY 22, 2018
Email continues to be a leading communication channel for reaching members. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingAs new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! So exciting, in fact, that you may not know where to begin.
Membersuite
SEPTEMBER 8, 2016
. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time.
Associations Now
DECEMBER 13, 2013
What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members.
Membersuite
FEBRUARY 2, 2018
Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing
MembersClicks
SEPTEMBER 25, 2017
Email blunders happen to everyone. We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you need to review before hitting send.
SocialFish
APRIL 2, 2018
There’s a lot to email marketing. It’s more complex than creating and sending an email here and there. If you want to get results from your email marketing efforts, you need a strategy. Why are so many marketers willing to invest the time?
Higher Logic
NOVEMBER 27, 2018
That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Do you know where your subscribers read your emails?
Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report.
Experts in Membership Marketing
JANUARY 15, 2010
I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email
Higher Logic
AUGUST 30, 2018
In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. But what if most of the names on that list never see that email? Numbers matter.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Marketing Automation: Creepy, or Just Good Customer Service? Personalization is hot right now.
Higher Logic
MARCH 8, 2018
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns?
Association Adviser
FEBRUARY 18, 2013
Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. Or, “Our event doesn’t require an engraved invitation, so we use email.”
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