Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email.

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story.

Trending Sources

4 Email Marketing Tips Every Association Professional Should Know

MembersClick

Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life.

Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation?

Email Marketing Study: For More Clicks, Use Fewer Words

Associations Now

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. Other key findings: The best time to send an email?

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.

Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy

SocialFish

Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person.

Social Media Roundup: Email Marketing 101

Associations Now

Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder?

6 basics of member re-engagement: Part 2.

YourMembership Blog

Remember, as an email marketer, your list of […]. This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. For a refresher, read part 1 here.

Lunchtime Links: Gmail’s Latest Curveball for Email Marketers

Associations Now

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members.

Which is Better: Social Media or Email Marketing? [VIDEO]

SocialFish

So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck

Email Marketing: Finding a Frequency that is Just Right

Association Adviser

When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right.

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. How does your association use email?

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. How does your association use email?

What Unsubscribers Can Teach an Email Marketer

Informz

I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails.

2017 Association Email Marketing Benchmark Report

Informz

The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! Designed exclusively for association marketers, this report will help you set goals, analyze your own metrics, and evaluate the email landscape.

How I got 1,354 New Emails with 1 Checklist

Wild Apricot Blog

Read the story of how I repurposed traffic to our website to gain email addresses using a simple gated offer document. email Marketing content resource checklist

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

Our Top 5 Most Popular Blogs (Ever)

Informz

Whether you’re new to the blog or have been with us for years, there’s something in here for marketers of all specialties. 7 Practices to Avoid When Coding HTML for Email. All it takes is one itty bitty error in the code of your email to wreak havoc on your email’s design.

Three Marketing Flubs That Cause Conference YES Decision Skids

Velvet Chainsaw

Your email marketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees?

Three Detours That Derail Conference YES Decisions

Velvet Chainsaw

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. Related Stories Seriously, Your Conference Marketing Is Not About You! Attendance Marketing conference best practices conference niche campaigns email marketing

Clean Up Your (Email) Act

Association Adviser

Before your association sends its next member newsletter or email announcement, ask yourself: when was the last time you updated your email list? The post Clean Up Your (Email) Act appeared first on.

The Importance of Brand in your Email Marketing: 2013 Membership Marketing Benchmarking Report shows email to be a primary promotion tool to increase awareness and drive member acquisition/renewals/reinstatements. So, Above or Below the Fold? Where do you place your logo?

Experts in Membership Marketing

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Brand provides the reader with justification to read the email answering the simple, but very important, internal question the recipient asks themselves, "Should I really even bother with this email?" Email Brand

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

5 Steps You Should Take Today to Improve Your Email Marketing

Association Adviser

When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy

How Do Your Email Marketing Metrics Measure Up?

Membersuite

. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time.

Writing 101: It’s Time to Stop Using Passive Voice

Informz

As an email marketer, you want your communications to read loud and clear from beginning to end. This is why most professional communications (marketing studies, white papers, proposals) favor the active voice. Ready for more great email marketing tips?

Friday Buzz: What Email Marketing Did for #GivingTuesday

Associations Now

In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. The small stuff matters in your emails.

Email Marketing Metrics

Experts in Membership Marketing

I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email

3 Questions to Ask to Give Readers What They Want

Informz

Within one organization, you may have one group of readers who value professional and community ethics while another may be more interested in networking or marketing. Associations Content Marketing Email Marketing Tips EngagementWriting school can be a diverse realm.

4 Must-Know Email Subject Line Tactics to Increase Open Rates

Association Adviser

Did you know that 35 percent of email recipients open an email based on the subject line alone? That’s according to Convince & Convert’s 15 Email Statistics That are Shaping the Future. Personalize email subject lines. Optimize email preheaders.

Wild Apricot Blog : Basics of email marketing for nonprofits

Wild Apricot Blog

20 Free Non-profit Webinars for June 2014

Wild Apricot Blog

Topics include: Smarter Email Marketing; the Future; Getting Your Donors to Fall In Love With You; and much more. We''ve rounded up 20 free non-profit webinars for June 2014. nonprofit webinar

Engagement vs Junk Mail: Strategies for Association Marketing

SCD Group

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?”

Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. Or, “Our event doesn’t require an engraved invitation, so we use email.”

Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your email marketing to attendees. By Kelly Donovan

Free Non-profit Webinar Round-up for October 2011

Wild Apricot Blog

This month's round-up includes free webinars on branding; email marketing; online fundraising; volunteer management; twitter basics and much more! read more

Free Non-profit Webinar Round-up for November

Wild Apricot Blog

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars. Fundraising webinar Non-profit social media

Content Counts When It Comes to Email, New Study Shows

Associations Now

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. What email marketing tips do you have?

Is your association membership marketing unwanted-spam or permission-driven?

SCD Group

Email continues to represent an effective marketing tool for many associations. While you see your association marketing efforts one way, how do you analyze what your prospects are thinking and feeling? The gaming example shows the power of imagination in email marketing.