Expert insights. Personalized for you.
Your learning content is one of your association’s key value propositions. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member. MORE
Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser. Careers Features Marketing & Communications career center content content marketing online career center MORE
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. After you address the topic, you can then scale the content for delivery on every platform. #3 MORE
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketingHere are four things to focus on when trying to increase membership. MORE
It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad? Features Marketing & Communications content planning content strategy Mighty Citizenappeared first on Association Adviser. MORE
Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” The post What IS Content Curation? I do not think it means what you think it means.” MORE
Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models. MORE
Whether they realize it or not, many people build their habits around consuming content. . Before long, this content becomes woven into the daily fabric of our lives. Here are three ways your content strategy can build brand habits that stick. . Publish new content frequently. MORE
Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t. Share the Association Content Curation Maturity Model we developed (it’s the groovy image that’s the header for this post). MORE
Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. MORE: Why you need video content. MORE
What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy MORE
Content Pillars are a tactic that offers promise for overcoming this challenge. Here are three reasons Content Pillars are an effective and efficient foundation for revenue generation. What makes a content pillar work is the quality of the content it offers. MORE
Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions. MORE
Here are some thoughts on curating content for your members as part of a content strategy. Content-strategy MORE
What’s the best strategy to make your association’s content pop? Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. When an association adopts a holistic, organization-wide content strategy, its content can become connected both to the organization’s strategic goals and to the audience. MORE
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Raise the stakes by creating a culture where members of the learning community contribute content. Content Co-Creation. MORE
Here are some tips and resources to help you serve up satisfying website content. website content-management MORE
Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser. Features Marketing & Communications Membership Podcasts accessibility Carmen Collins content marketing podcast MORE
MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . MORE
The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: How to measure the impact of content. MORE
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets. MORE
As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. Monitor how people engage with your content. Maybe the news cycle made your content especially timely. MORE
Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. Creating top-notch content is as easy as predicting the end of a romantic comedy. The post Five Content Ideas for Associations appeared first on YourMembership.com. MORE
Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Adjustments to either of these can help you repurpose your existing content easily and disseminate it to a wider audience. Tags: blogging , content marketing. Membership Software Association Management Software. Solutions. MORE
The post Q&A: Planning for an Uncertain Content Year appeared first on Association Adviser. Answers to what's on association executives' minds regarding strategy & planning, virtual events, and member surveys from our Aug 2020 benchmarking webinar. MORE
Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser. Association Communications Benchmarking Series COVID-19 Resources Features Marketing & Communications communications strategy repurpose content MORE
Looking at content metrics isn’t always fun. The content itself? The promotion of the content? The magical alchemy of natural word optimization, content type, and length for SEO? Track These 3 Metrics Now to Improve Your Content. MORE
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic. Deliver your very best content in the evening and watch your engagement go up. MORE
Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty CitizenHere's how. MORE
Why can’t coming up with new content be easier ?! I try to write at least 750 words every day in addition to creating new content for my clients and my own projects, so I am constantly exercising that inner creative muscle. This Old Content. MORE
While this may not be possible or make sense in all scenarios, if you’re able to chop up session recording s into multiple, smaller micro-presentations, which could potentially attract a larger audience who has a shorter attention span, who just has less time to spare, or someone who only wants education on a particular slice of the content. Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go. MORE
Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter? Features Marketing & Communications Take AIM content governance content marketing Mighty Citizenappeared first on Association Adviser. MORE
The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. Community managers have to put a lot of energy into their community content strategies. Make your job easier with this comprehensive guide to building an online community content calendar. The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. MORE
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? MORE
After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. To address this problem, there’s no better solution than a content audit. The auditing process will help you identify top performing content, tweak outdated posts and remove content that might be undermining your goals. . MORE: How to measure the impact of content. MORE
In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Creating content may seem time-consuming or difficult, but if executed well, you can reap long term benefits. . Overall, the goal of content is to assert yourself, or your organization as the authority in your field. MORE
7 ideas for creating engaging content. Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged. MORE
Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. As the abundance of available content increases, the ability to understand and recognize what is truthful and important becomes more and more difficult. . The post How content curation combats information overload appeared first on AssociationSuccess.org. MORE
You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. While this may not be possible or make sense in all scenarios, if you’re able to chop up a webinar recording into multiple, smaller micro-presentations, you may attract a larger audience who has a shorter attention span, who just has less time to spare, or someone who only wants education on a particular slice of the content. MORE
There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic. MORE
Content Related Topics Association Success
NOVEMBER 10, 2020
Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. MORE: Why you need video content.
Spark Consulting
MAY 13, 2020
Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” The post What IS Content Curation? I do not think it means what you think it means.”
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Blue Sky eLearn
JULY 31, 2017
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Raise the stakes by creating a culture where members of the learning community contribute content. Content Co-Creation.
Association Adviser
FEBRUARY 14, 2020
Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser. Features Marketing & Communications Membership Podcasts accessibility Carmen Collins content marketing podcast
Blue Sky eLearn
AUGUST 16, 2019
You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. While this may not be possible or make sense in all scenarios, if you’re able to chop up a webinar recording into multiple, smaller micro-presentations, you may attract a larger audience who has a shorter attention span, who just has less time to spare, or someone who only wants education on a particular slice of the content.
Spark Consulting
JULY 7, 2020
Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t. Share the Association Content Curation Maturity Model we developed (it’s the groovy image that’s the header for this post).
|
Moery Company
SEPTEMBER 30, 2019
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. After you address the topic, you can then scale the content for delivery on every platform. #3
YourMembership Blog
APRIL 30, 2013
Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. Creating top-notch content is as easy as predicting the end of a romantic comedy. The post Five Content Ideas for Associations appeared first on YourMembership.com.
Association Adviser
FEBRUARY 18, 2020
It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad? Features Marketing & Communications content planning content strategy Mighty Citizenappeared first on Association Adviser.
Association Success
OCTOBER 7, 2020
Whether they realize it or not, many people build their habits around consuming content. . Before long, this content becomes woven into the daily fabric of our lives. Here are three ways your content strategy can build brand habits that stick. . Publish new content frequently.
Blue Sky eLearn
JULY 24, 2017
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.
|
Moery Company
AUGUST 21, 2019
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic. Deliver your very best content in the evening and watch your engagement go up.
Higher Logic
OCTOBER 6, 2020
The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. Community managers have to put a lot of energy into their community content strategies. Make your job easier with this comprehensive guide to building an online community content calendar. The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic.
Association Success
OCTOBER 21, 2020
MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth .
AssociationChat
SEPTEMBER 16, 2020
Why can’t coming up with new content be easier ?! I try to write at least 750 words every day in addition to creating new content for my clients and my own projects, so I am constantly exercising that inner creative muscle. This Old Content.
Association Adviser
MAY 14, 2020
Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty CitizenHere's how.
Wild Apricot
MARCH 18, 2013
Here are some tips and resources to help you serve up satisfying website content. website content-management
Association Adviser
MARCH 10, 2020
Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter? Features Marketing & Communications Take AIM content governance content marketing Mighty Citizenappeared first on Association Adviser.
YourMembership Blog
MARCH 6, 2012
Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Adjustments to either of these can help you repurpose your existing content easily and disseminate it to a wider audience. Tags: blogging , content marketing. Membership Software Association Management Software. Solutions.
Protech
OCTOBER 13, 2020
Content Pillars are a tactic that offers promise for overcoming this challenge. Here are three reasons Content Pillars are an effective and efficient foundation for revenue generation. What makes a content pillar work is the quality of the content it offers.
Blue Sky eLearn
DECEMBER 28, 2018
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association?
YourMembership Blog
JANUARY 31, 2012
Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions.
Association Adviser
SEPTEMBER 21, 2020
The post Q&A: Planning for an Uncertain Content Year appeared first on Association Adviser. Answers to what's on association executives' minds regarding strategy & planning, virtual events, and member surveys from our Aug 2020 benchmarking webinar.
Association Success
NOVEMBER 16, 2020
As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. Monitor how people engage with your content. Maybe the news cycle made your content especially timely.
Wild Apricot
MAY 13, 2013
What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy
Spark Consulting
FEBRUARY 13, 2014
Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models.
Association Success
OCTOBER 27, 2020
The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: How to measure the impact of content.
Blue Sky eLearn
JULY 7, 2020
While this may not be possible or make sense in all scenarios, if you’re able to chop up session recording s into multiple, smaller micro-presentations, which could potentially attract a larger audience who has a shorter attention span, who just has less time to spare, or someone who only wants education on a particular slice of the content. Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go.
Wild Apricot
JUNE 3, 2013
Here are some thoughts on curating content for your members as part of a content strategy. Content-strategy
Association Adviser
APRIL 27, 2020
Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser. Association Communications Benchmarking Series COVID-19 Resources Features Marketing & Communications communications strategy repurpose content
Association Success
JUNE 16, 2020
Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. As the abundance of available content increases, the ability to understand and recognize what is truthful and important becomes more and more difficult. . The post How content curation combats information overload appeared first on AssociationSuccess.org.
Association Success
FEBRUARY 12, 2019
What’s the best strategy to make your association’s content pop? Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. When an association adopts a holistic, organization-wide content strategy, its content can become connected both to the organization’s strategic goals and to the audience.
Association Success
OCTOBER 29, 2020
After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. To address this problem, there’s no better solution than a content audit. The auditing process will help you identify top performing content, tweak outdated posts and remove content that might be undermining your goals. . MORE: How to measure the impact of content.
AssociationChat
AUGUST 14, 2020
Looking at content metrics isn’t always fun. The content itself? The promotion of the content? The magical alchemy of natural word optimization, content type, and length for SEO? Track These 3 Metrics Now to Improve Your Content.
YourMembership Blog
DECEMBER 6, 2019
Your learning content is one of your association’s key value propositions. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member.
Moery Company
SEPTEMBER 5, 2018
There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic.
Association Adviser
NOVEMBER 6, 2019
Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser. Careers Features Marketing & Communications career center content content marketing online career center
AssociationChat
JULY 14, 2020
In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Creating content may seem time-consuming or difficult, but if executed well, you can reap long term benefits. . Overall, the goal of content is to assert yourself, or your organization as the authority in your field.
Association Success
NOVEMBER 13, 2020
7 ideas for creating engaging content. Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.
Multiview
JULY 2, 2020
Your… The post Curating Content For Members, From Members appeared first on MultiView. Association Insights associations Content content creationNow, more than ever, it’s important for people to feel connected, to feel empowered, to feel heard and understood.
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