Expert insights. Personalized for you.
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) MORE
Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser. MORE
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Someone more entry level might not be able to afford what someone farther along in the career might be able to, and each might value the content differently. MORE
Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. I attend a fair number of education programs and, as a result, listen to a fair number of speakers and presentations. MORE
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing MORE
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial. MORE
It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad? MORE
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool. MORE
Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. Move your offline content online. MORE
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy MORE
Ideally, these terms should describe at least some of your association’s website content. And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. content strategy association websites association SEO MORE
Naturally we want to maximize our investment and extend the reach of this great content. For associations, our annual conference is our flagship education product. MORE
In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. National associations or “communities of practice” have been in the business of content curation for many years: publishing journals, books containing the community’s body of knowledge, and face to face educational sessions. Check out David Kelly’s post: Curated L&D Content for the Week on LinkedIn. MORE
While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing MORE
We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. you have some content ready to upload. But, don’t let the content or lack of content overwhelm you t oo much! MORE
Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital Summit MORE
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix. MORE
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. MORE
Back in the good old days of the internet, “ create and they will come ” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you. MORE
Here are some tips and resources to help you serve up satisfying website content. website content-management MORE
Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser. MORE
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets. MORE
While WordPress, Drupal, and other mainstay content management platforms have gained comfortable perches as market leaders, more recent platforms have a lot going for them, too. Content management systems are everywhere—and there are a lot of them. MORE
Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. MORE
Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. MORE
Your members can pitch in as content creators of social media feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility. MORE
Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. MORE
Visual content marketing cheat sheet from Tinu Abayomi-Paul. The post Visual Content Marketing Cheat Sheet appeared first on SocialFish. Content Strategy Cool Social Tools Ok this one is awesome. Thanks Tinu Abayomi-Paul ! MORE
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. A Poverty Of Conference Content Marketing Success. Atomizing Your Conference Content. MORE
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. Podcasts and Other Audio Content. Start by adapting your other types of content. MORE
Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events MORE
Content is king on your association website. So, then if that's true, how do we keep content churning online for your organization? content association website content strategyWe just established that last month. MORE
Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. Create a n SME G uide with helpful hints for them while they are curating the content. MORE
Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter? MORE
If you intend to deliver real value through online learning, you’ve got to cut your content. We think we’ve got to pack in the content, so we develop sliduments and deliver rapid-fire lectures with little (if any) discussion. No, that’s not a typo. MORE
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future. MORE
Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory Are you ready? MORE
In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. This is a little corny, but I feel like content is paving the road of the member journey because it’s what gets people excited,” she said. MORE
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy MORE
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial. MORE
You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind! MORE
Content Related Topics Blue Sky eLearn
NOVEMBER 21, 2019
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Someone more entry level might not be able to afford what someone farther along in the career might be able to, and each might value the content differently.
Blue Sky eLearn
JULY 31, 2017
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation.
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Blue Sky eLearn
AUGUST 16, 2019
You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind!
Blue Sky eLearn
NOVEMBER 11, 2019
We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. you have some content ready to upload. But, don’t let the content or lack of content overwhelm you t oo much!
Association Adviser
FEBRUARY 14, 2020
Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.
Blue Sky eLearn
NOVEMBER 4, 2019
Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. Create a n SME G uide with helpful hints for them while they are curating the content.
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Blue Sky eLearn
DECEMBER 28, 2018
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial.
Association Adviser
FEBRUARY 18, 2020
It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?
Blue Sky eLearn
JULY 24, 2017
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.
YourMembership Blog
APRIL 30, 2013
Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.
Association Adviser
FEBRUARY 4, 2020
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing
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Eric Lanke
JUNE 10, 2019
Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. I attend a fair number of education programs and, as a result, listen to a fair number of speakers and presentations.
Association Adviser
MARCH 10, 2020
Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter?
SocialFish
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy
Blue Sky eLearn
SEPTEMBER 12, 2018
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. Podcasts and Other Audio Content. Start by adapting your other types of content.
WBT Systems
JULY 19, 2016
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)
Aaron Wolowiec
FEBRUARY 14, 2018
Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events
YourMembership Blog
MARCH 6, 2012
Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium.
Association Success
MARCH 4, 2020
In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. This is a little corny, but I feel like content is paving the road of the member journey because it’s what gets people excited,” she said.
Blue Sky eLearn
DECEMBER 28, 2018
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial.
Vanguard Tech
MAY 9, 2016
Back in the good old days of the internet, “ create and they will come ” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you.
Associations Now
NOVEMBER 26, 2019
Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. Move your offline content online.
Wild Apricot
MARCH 18, 2013
Here are some tips and resources to help you serve up satisfying website content. website content-management
CommPartners
JUNE 26, 2019
Naturally we want to maximize our investment and extend the reach of this great content. For associations, our annual conference is our flagship education product.
SocialFish
DECEMBER 9, 2014
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy
Vanguard Tech
MAY 22, 2017
Ideally, these terms should describe at least some of your association’s website content. And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. content strategy association websites association SEO
Blue Sky eLearn
JULY 5, 2017
If you intend to deliver real value through online learning, you’ve got to cut your content. We think we’ve got to pack in the content, so we develop sliduments and deliver rapid-fire lectures with little (if any) discussion. No, that’s not a typo.
Association Adviser
NOVEMBER 6, 2019
Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.
Association Adviser
NOVEMBER 13, 2019
Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital Summit
SocialFish
SEPTEMBER 15, 2014
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.
Aaron Wolowiec
MAY 23, 2018
While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing
Web Courseworks Associations
AUGUST 24, 2017
In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. National associations or “communities of practice” have been in the business of content curation for many years: publishing journals, books containing the community’s body of knowledge, and face to face educational sessions. Check out David Kelly’s post: Curated L&D Content for the Week on LinkedIn.
SocialFish
SEPTEMBER 19, 2013
Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory Are you ready?
Associations Now
OCTOBER 22, 2018
While WordPress, Drupal, and other mainstay content management platforms have gained comfortable perches as market leaders, more recent platforms have a lot going for them, too. Content management systems are everywhere—and there are a lot of them.
Velvet Chainsaw
JULY 23, 2018
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. A Poverty Of Conference Content Marketing Success. Atomizing Your Conference Content.
Associations Now
MARCH 20, 2019
Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list.
SocialFish
SEPTEMBER 27, 2013
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.
Associations Now
MAY 3, 2019
Your members can pitch in as content creators of social media feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility.
SocialFish
OCTOBER 1, 2014
Visual content marketing cheat sheet from Tinu Abayomi-Paul. The post Visual Content Marketing Cheat Sheet appeared first on SocialFish. Content Strategy Cool Social Tools Ok this one is awesome. Thanks Tinu Abayomi-Paul !
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