Aaron Wolowiec

FEBRUARY 14, 2018

Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events

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Aaron Wolowiec

MAY 23, 2018

While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing

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Vanguard Tech

JULY 15, 2015

Content is king on your association website. So, then if that's true, how do we keep content churning online for your organization? content association website content strategyWe just established that last month.

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Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?

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Vanguard Tech

MAY 22, 2017

Ideally, these terms should describe at least some of your association’s website content. And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. content strategy association websites association SEO

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Web Courseworks Associations

AUGUST 24, 2017

In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. National associations or “communities of practice” have been in the business of content curation for many years: publishing journals, books containing the community’s body of knowledge, and face to face educational sessions. Check out David Kelly’s post: Curated L&D Content for the Week on LinkedIn.

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YourMembership Blog

APRIL 30, 2013

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.

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YourMembership Blog

MARCH 6, 2012

Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium.

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SocialFish

OCTOBER 31, 2017

Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Content Strategy Featured

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Socious

JUNE 8, 2016

As a marketer, I’m accustomed to giving content away for free in order to attract people to our website. Association Management Member Benefits Content StrategyApparently, this model is not best suited for all markets.

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Vanguard Tech

JUNE 20, 2016

marketing content strategy association websitesThe science is in: on an average, we are exposed to over 5,000 marketing messages per day.

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Association Adviser

OCTOBER 13, 2016

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. If nothing else, make sure advertiser-supplied content is informational first and foremost, and not product literature.

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Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~.

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SocialFish

JANUARY 20, 2015

“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy

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SocialFish

OCTOBER 31, 2016

More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything.

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SocialFish

JUNE 4, 2014

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

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WBT Systems

JULY 19, 2016

Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.

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SocialFish

NOVEMBER 28, 2016

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

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Aaron Wolowiec

APRIL 28, 2016

Sometimes the energy of a coffee shop helps me initially dive into content, but then I need to retreat to a quiet setting for focus. Gina Sutherland, director of education and events, CalSAE.

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SocialFish

SEPTEMBER 15, 2014

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

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Slice-Works

SEPTEMBER 6, 2013

Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews.

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Aaron Wolowiec

AUGUST 29, 2016

Bob Thomas, Michigan Chamber Foundation. Q & A with Bob Thomas , senior director of operations and executive director, Michigan Chamber Foundation at Michigan Chamber of Commerce. Learn: Q: What’s one subject you’d like to learn more about? A: I’d love to learn more about macroeconomics.

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Aaron Wolowiec

AUGUST 29, 2016

Bob Thomas, Michigan Chamber Foundation. Q & A with Bob Thomas , senior director of operations and executive director, Michigan Chamber Foundation at Michigan Chamber of Commerce. Learn: Q: What’s one subject you’d like to learn more about? A: I’d love to learn more about macroeconomics.

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SocialFish

DECEMBER 9, 2014

You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy

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The Big Picture

NOVEMBER 14, 2013

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend.

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Blue Sky eLearn

JULY 24, 2017

The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.

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Velvet Chainsaw

MARCH 23, 2017

The internet has made world-class content front, center, mobile and affordable—often free. Technology Disrupts Traditional Content-Driven Conferences. Content, entertainment and production ruled! Conference Experience Trumps Delivery Of Content. Content will attract.

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Optimist Consulting

FEBRUARY 23, 2017

As consumers become increasingly sophisticated – and selective – in their browsing habits, so businesses are required to more carefully craft their content in response to rapidly evolving needs. Generating valuable content doesn’t have to be an arduous process.

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Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe.

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Aaron Wolowiec

MAY 30, 2016

Shana Killips, sales manager, The James B. Henry Center for Executive Development. Q & A with Shana Killips, sales manager, The James B. Henry Center for Executive Development , Michigan State University. Q: Learn: What’s your favorite part about learning something new?

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Aaron Wolowiec

MAY 30, 2016

Shana Killips, sales manager, The James B. Henry Center for Executive Development. Q & A with Shana Killips, sales manager, The James B. Henry Center for Executive Development , Michigan State University. Q: Learn: What’s your favorite part about learning something new?

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Wild Apricot Blog

MARCH 18, 2013

Here are some tips and resources to help you serve up satisfying website content. website content-management

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GrowthZone

JULY 26, 2017

For timeless content (a.k.a. The post Blog Content Ideas for Associations appeared first on GrowthZone. There are simple things to keep in mind that can make all the difference in whether a blog post gains traction.

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Vanguard Tech

JUNE 16, 2015

While some say that content is King (and we agree), there are questions your content needs to answer before it can wear the crown. Don’t be confused by thinking just any ol’ content can be considered King - or even Prince. web governance content strategy association websites

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YourMembership Blog

JANUARY 31, 2012

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions.

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Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy.

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Aaron Wolowiec

OCTOBER 27, 2016

Mary Manier. Q & A with Mary Manier , director of sales, Experience Grand Rapids. Learn: Q: How do you learn best? By reading in a coffee shop with lots of noise or in a quiet, library-like setting? A: I learn best in a quiet, library-like setting.

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Blue Sky eLearn

MAY 9, 2017

Bells and whistles will have little effect if you don’t first create engaging content. Identify what problems your target audience is trying to solve and design content as their solution super highway. Build that content bridge. 5 proven ways to punch it up.

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NonProfit University Blog

AUGUST 1, 2018

The music streaming service Spotify says it has removed some episodes of “The Alex Jones Show” podcast for violating its hate content policy. Continue reading music streaming | Spotify takes down Alex Jones podcasts citing ‘hate content’ at STL.News.

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SocialFish

OCTOBER 24, 2016

To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.

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