What IS Content Curation?

Spark Consulting

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” The post What IS Content Curation? I do not think it means what you think it means.”

Podcast: Accessible Content is Just Good Content

Association Adviser

Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.

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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Building Community with Content

Blue Sky eLearn

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Raise the stakes by creating a culture where members of the learning community contribute content. Content Co-Creation.

Content Curation: Your Association’s Secret Weapon Against Information Overload

Spark Consulting

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t. Share the Association Content Curation Maturity Model we developed (it’s the groovy image that’s the header for this post).

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. After you address the topic, you can then scale the content for delivery on every platform. #3

5 Unusual Ways to Find New Inspiration for Content!

AssociationChat

Why can’t coming up with new content be easier ?! I try to write at least 750 words every day in addition to creating new content for my clients and my own projects, so I am constantly exercising that inner creative muscle. This Old Content.

Five Content Ideas for Associations

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. Creating top-notch content is as easy as predicting the end of a romantic comedy. The post Five Content Ideas for Associations appeared first on YourMembership.com.

Q&A: Planning for an Uncertain Content Year

Association Adviser

The post Q&A: Planning for an Uncertain Content Year appeared first on Association Adviser. Answers to what's on association executives' minds regarding strategy & planning, virtual events, and member surveys from our Aug 2020 benchmarking webinar.

5 Steps to Craft Compelling Content Descriptions

Blue Sky eLearn

The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic. Deliver your very best content in the evening and watch your engagement go up.

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty CitizenHere's how.

5 Ideas for Repurposing Content After Your Virtual Event

Blue Sky eLearn

Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go. The post 5 Ideas for Repurposing Content After Your Virtual Event appeared first on Blue Sky eLearn. We’ve seen it time and time again with in-person events.

A Microsite is Your Association’s One-Stop Content Hub

Association Adviser

There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. The post A Microsite is Your Association’s One-Stop Content Hub appeared first on Association Adviser.

What Is Content Governance and Why Does It Matter?

Association Adviser

Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter? Features Marketing & Communications Take AIM content governance content marketing Mighty Citizenappeared first on Association Adviser.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. Podcasts and Other Audio Content. Start by adapting your other types of content.

Content Recycling Tip

YourMembership Blog

Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Adjustments to either of these can help you repurpose your existing content easily and disseminate it to a wider audience. Tags: blogging , content marketing. Membership Software Association Management Software. Solutions.

Serving Up Satisfying Website Content

Wild Apricot

Here are some tips and resources to help you serve up satisfying website content. website content-management

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association?

Content Marketing is?

YourMembership Blog

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions.

Big Trends in Association Content and Sales - Moery Company

Moery Company

There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours.

Engage Members More with These Career Center Content Ideas by Employment Level

Association Adviser

Customizing your career center's content meets members' needs for different info at each career stage. Here are some content ideas by employment level. The post Engage Members More with These Career Center Content Ideas by Employment Level appeared first on Association Adviser.

Track These 3 Metrics Now to Improve Your Content

AssociationChat

Looking at content metrics isn’t always fun. The content itself? The promotion of the content? The magical alchemy of natural word optimization, content type, and length for SEO? Track These 3 Metrics Now to Improve Your Content.

Why Associations Should Prioritize Repurposing Content

Association Adviser

Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser. Association Communications Benchmarking Series COVID-19 Resources Features Marketing & Communications communications strategy repurpose content

How to gain new leads using content you already have

Association Success

After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. .

Content Curation Revisited

Spark Consulting

Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models.

How content curation combats information overload

Association Success

Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. As the abundance of available content increases, the ability to understand and recognize what is truthful and important becomes more and more difficult. . The post How content curation combats information overload appeared first on AssociationSuccess.org.

Content is still king for events

Aaron Wolowiec

Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events

Why Event Planners Need a Content Strategy

AssociationChat

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Creating content may seem time-consuming or difficult, but if executed well, you can reap long term benefits. . Overall, the goal of content is to assert yourself, or your organization as the authority in your field.

Do You Have a Membership Content Strategy?

Wild Apricot

What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy

Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. A Poverty Of Conference Content Marketing Success. Atomizing Your Conference Content.

Curating Content For Members, From Members

Multiview

Your… The post Curating Content For Members, From Members appeared first on MultiView. Association Insights associations Content content creationNow, more than ever, it’s important for people to feel connected, to feel empowered, to feel heard and understood.

The Best Content is Connected

Association Success

What’s the best strategy to make your association’s content pop? Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. When an association adopts a holistic, organization-wide content strategy, its content can become connected both to the organization’s strategic goals and to the audience.

Develop A Great Continuing Ed Content For Your Members

YourMembership Blog

Your learning content is one of your association’s key value propositions. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member.

Enhance Your Online Career Center with These Fresh Content Ideas

Association Adviser

Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser. Careers Features Marketing & Communications career center content content marketing online career center

Is Curation Included In Your Content Strategy?

Wild Apricot

Here are some thoughts on curating content for your members as part of a content strategy. Content-strategy

What content metrics actually matter?

Association Success

In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. To define those, Reid said she looks to ensure the organization is creating high-value content that can help move someone along the membership pipeline to convert a casual observer, so to speak, to a paying member. The post What content metrics actually matter?

Marketing by Example: Airbnb and Community Content

Association Adviser

Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital SummitConsumers want brands to share their values and engage with their community in meaningful ways.

Are your members missing out on your association’s CE content?

YourMembership Blog

Your learning content is one of your association’s key value propositions. Valuable learning content is one of your association’s key value propositions. The post Are your members missing out on your association’s CE content? But to take advantage of your educational courses, your members need to know about them. Here’s how to get the word out. But even though you’ve spent time and effort building great learning.