How to Master Infotainment in Your Digital Content

Higher Logic

Have you ever come across the expression: “content is king”? Content may be king (or queen, or fearless overlord – whichever moniker you prefer), but your topic, and how it’s presented, must interest your audience. 5 Tips for Creating Infotainment Content.

5 Easy Content Hacks For Your Association Website

Vanguard Tech

Content is king on your association website. So, then if that's true, how do we keep content churning online for your organization? content association website content strategyWe just established that last month.

Building Community with Content

Blue Sky eLearn

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation.

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?

5 Urgent Questions To Ask Of Your Association's Website Content

Vanguard Tech

Ideally, these terms should describe at least some of your association’s website content. And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. content strategy association websites association SEO

Content Recycling Tip

YourMembership Blog

Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium.

Decode Your Content Marketing

SocialFish

Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Content Strategy Featured

How To Get More Online Donations With Content Marketing

NonProfit University Blog

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization? Now the real work begins – ranking your content.

Why Associations Shouldn’t Be Giving Away All Their Content for Free

Socious

As a marketer, I’m accustomed to giving content away for free in order to attract people to our website. Association Management Member Benefits Content StrategyApparently, this model is not best suited for all markets.

4 Reasons Why Your Association Needs a Content Marketing Strategy

Vanguard Tech

marketing content strategy association websitesThe science is in: on an average, we are exposed to over 5,000 marketing messages per day.

Majority of Associations OK with Sponsored Content

Association Adviser

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. If nothing else, make sure advertiser-supplied content is informational first and foremost, and not product literature.

Writing Online Content for Distracted Readers

Reid All About it

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~.

A Culture of Content

SocialFish

“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy

That Time the Godfather of Content Laughed at Me

SocialFish

More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything.

Learning Content Curation for Association Member Education

WBT Systems

Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.

You Have More Content than You Realize

SocialFish

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

5 Steps to Craft Compelling Content Descriptions

Blue Sky eLearn

The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers. How content marketing works.

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

Blog Content Ideas for Associations

GrowthZone

For timeless content (a.k.a. The post Blog Content Ideas for Associations appeared first on GrowthZone. There are simple things to keep in mind that can make all the difference in whether a blog post gains traction.

Content Marketing: Approach Overview

Slice-Works

Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews.

Creating content that works

SocialFish

You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy

Are you answering your members’ questions with your content?

Optimist Consulting

As consumers become increasingly sophisticated – and selective – in their browsing habits, so businesses are required to more carefully craft their content in response to rapidly evolving needs. Generating valuable content doesn’t have to be an arduous process.

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend.

Attract With Content; Keep Them With The Experience

Velvet Chainsaw

The internet has made world-class content front, center, mobile and affordable—often free. Technology Disrupts Traditional Content-Driven Conferences. Content, entertainment and production ruled! Conference Experience Trumps Delivery Of Content. Content will attract.

Creating Engaging Content

Blue Sky eLearn

Bells and whistles will have little effect if you don’t first create engaging content. Identify what problems your target audience is trying to solve and design content as their solution super highway. Build that content bridge. 5 proven ways to punch it up.

39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

NonProfit University Blog

Content marketing continues to be a top priority for nonprofits moving into 2017. And it’s not surprising why: 51% of consumers say they rely on content to research and make decisions. 43% consume 3-5 pieces of content before taking action. Published on November 20, 2016.

Serving Up Satisfying Website Content

Wild Apricot Blog

Here are some tips and resources to help you serve up satisfying website content. website content-management

5 content marketing stats membership bodies should take note of

Optimist Consulting

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe.

Content Marketing is?

YourMembership Blog

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions.

Content is King! Make it Regal with 3 Questions for Your Association Website.

Vanguard Tech

While some say that content is King (and we agree), there are questions your content needs to answer before it can wear the crown. Don’t be confused by thinking just any ol’ content can be considered King - or even Prince. web governance content strategy association websites

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content

SocialFish

To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.

Duolingo Gets Crowdsourced Community Content Creation

Higher Logic

How can you effectively help your community lend a hand in content creation for your organization? Duolingo benefits from their community in three big ways: the community points out errors in the app, it translates content (which funds the product) and it builds new language programs.

Content Strategy Lessons from Lego: Everything is Awesome. Especially your content.

Vanguard Tech

Everything is awesome Everything is cool when you''re part of a team Everything is awesome when we''re living our dream

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.

Content Curation Revisited

Spark Consulting

Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models.

The new content economy

SocialFish

Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory Are you ready?

For Associations, Posting Content Is Not Enough

GrowthZone

Membership pro, Frank Kenny, explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create amazing content on a regular basis – it shouldn’t be much of a stretch – you’re likely already doing that.

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy.