Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Someone more entry level might not be able to afford what someone farther along in the career might be able to, and each might value the content differently.

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Building Community with Content

Blue Sky eLearn

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation.

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6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind!

How to Launch an LMS with No Content

Blue Sky eLearn

We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. you have some content ready to upload. But, don’t let the content or lack of content overwhelm you t oo much!

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Podcast: Accessible Content is Just Good Content

Association Adviser

Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.

Presentation Tips: Help Your SME Deliver Their Best Content

Blue Sky eLearn

Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. Create a n SME G uide with helpful hints for them while they are curating the content.

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial.

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?

5 Steps to Craft Compelling Content Descriptions

Blue Sky eLearn

The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.

Five Content Ideas for Associations

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.

Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Is Your Content Generalizable?

Eric Lanke

Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. I attend a fair number of education programs and, as a result, listen to a fair number of speakers and presentations.

What Is Content Governance and Why Does It Matter?

Association Adviser

Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter?

A Culture of Content

SocialFish

“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. Podcasts and Other Audio Content. Start by adapting your other types of content.

Learning Content Curation for Association Member Education

WBT Systems

Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

Content is still king for events

Aaron Wolowiec

Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events

Content Recycling Tip

YourMembership Blog

Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium.

What content metrics actually matter?

Association Success

In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. This is a little corny, but I feel like content is paving the road of the member journey because it’s what gets people excited,” she said.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial.

The 5 Essentials of Association Website Content Strategy

Vanguard Tech

Back in the good old days of the internet, “ create and they will come ” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you.

Four Strategies for Effective Content Repurposing

Associations Now

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. Move your offline content online.

Serving Up Satisfying Website Content

Wild Apricot

Here are some tips and resources to help you serve up satisfying website content. website content-management

Extend Your Conference Content

CommPartners

Naturally we want to maximize our investment and extend the reach of this great content. For associations, our annual conference is our flagship education product.

Creating content that works

SocialFish

You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy

5 Urgent Questions To Ask Of Your Association's Website Content

Vanguard Tech

Ideally, these terms should describe at least some of your association’s website content. And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. content strategy association websites association SEO

Increase Value By Cutting Your Content

Blue Sky eLearn

If you intend to deliver real value through online learning, you’ve got to cut your content. We think we’ve got to pack in the content, so we develop sliduments and deliver rapid-fire lectures with little (if any) discussion. No, that’s not a typo.

Enhance Your Online Career Center with These Fresh Content Ideas

Association Adviser

Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.

Marketing by Example: Airbnb and Community Content

Association Adviser

Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital Summit

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

Again this year, associations struggle with event content

Aaron Wolowiec

While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing

Content Curation & Association Education Strategy

Web Courseworks Associations

In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. National associations or “communities of practice” have been in the business of content curation for many years: publishing journals, books containing the community’s body of knowledge, and face to face educational sessions. Check out David Kelly’s post: Curated L&D Content for the Week on LinkedIn.

The new content economy

SocialFish

Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory Are you ready?

Content Management: Consider the Alternatives

Associations Now

While WordPress, Drupal, and other mainstay content management platforms have gained comfortable perches as market leaders, more recent platforms have a lot going for them, too. Content management systems are everywhere—and there are a lot of them.

Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. A Poverty Of Conference Content Marketing Success. Atomizing Your Conference Content.

Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list.

More on Content Strategy

SocialFish

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.

Membership Hack: Microvolunteering for Content Creation

Associations Now

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility.

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Visual Content Marketing Cheat Sheet

SocialFish

Visual content marketing cheat sheet from Tinu Abayomi-Paul. The post Visual Content Marketing Cheat Sheet appeared first on SocialFish. Content Strategy Cool Social Tools Ok this one is awesome. Thanks Tinu Abayomi-Paul !