Association Adviser

JULY 10, 2022

In a digital landscape, content is king. According to Pew Research, 26% of adults are almost always online and 77% of adults go online several times, daily, to read and watch content. Associations are not immune from the need to produce compelling content as part of a well-thought-out content marketing plan.

Member Engagement 140

Member Engagement Content Marketing Communications 140

Spark Consulting

MAY 13, 2020

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” The post What IS Content Curation?

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Content Process Leadership 243

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

Leadership 176

Leadership Content Member Engagement Social Media 176

WBT Systems

AUGUST 9, 2021

Turn Your LMS into a Year-Round Content Hub for Exhibitors & Industry Solution Providers. Read more about Turn Your LMS into a Year-Round Content Hub for Exhibitors & Industry Solution Providers.

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LMS Content Industry 257

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 83

Content Marketing Social Media Video 83

Spark Consulting

JULY 7, 2020

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t. You’re in luck! Want to learn more?

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Content Course 220

Association Adviser

FEBRUARY 21, 2023

In this two-part series, we’re discussing how any association can utilize the power of content to increase member engagement. As discussed in the previous post, content is an important driver of member engagement and can help your association engage, attract and retain members.

Member Engagement 78

Member Engagement Content Communications Marketing 78

Association Adviser

FEBRUARY 14, 2020

Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.

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Content Social Media Communications Marketing 125

Association Adviser

MARCH 14, 2023

Part 1 introduced the benefits of user-generated content. Now that you have an idea of what user-generated content is, the next step is to foster a community rich […] The post Community Building for User-Generated Content: Part II appeared first on Association Adviser.

Content 78

Content How To Member Engagement Communications 78

Blue Sky eLearn

AUGUST 16, 2019

You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind! This might be an obvious one, but not everyone does this!

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Content eBook Revenue Discount 197

Association Adviser

MAY 10, 2022

Your association’s content – both what you create and what you curate from expert sources and established publishers – has the power to educate, inform and advance your members forward as an industry. Responsible content curation means promoting content that is written, sourced, and presented in a way that […].

Content 148

Content Education Industry 148

YourMembership Blog

DECEMBER 19, 2019

Your learning content is one of your association’s key value propositions. Valuable learning content is one of your association’s key value propositions. The post Are your members missing out on your association’s CE content? The post Are your members missing out on your association’s CE content?

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Content Education Course How To 218

.orgSource

MAY 28, 2021

The post A Publishing Strategy Makes Content Magic appeared first on.orgSource. It’s a tall order, but no wands or capes are involved. A publishing strategy that unifies mission and messaging to deliver the information […].

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Content Strategy Revenue Education 159

Association Adviser

SEPTEMBER 29, 2022

A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. But there’s good news: That same study showed that not all of the most successful content marketers have huge teams and budgets. Learn more.

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Resources Content Marketing How To 78

GrowthZone

MAY 10, 2022

For timeless content (a.k.a. The post Content Ideas for Associations Who Blog appeared first on GrowthZone. Site sources of information. Be Timely AND Timeless. Work to find a balance between in the moment and advice for the ages. For timely posts, focus on news, trends, and issues.

Content 113

Content Examples Organization Member Engagement 113

Association Adviser

FEBRUARY 4, 2020

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Here are four things to focus on when trying to increase membership.

Content 141

Content Marketing Communications 141

YourMembership Blog

OCTOBER 10, 2019

How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association.

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Price Education Content Revenue 225

Blue Sky eLearn

DECEMBER 28, 2018

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.

Content 200

Content LMS Revenue Course 200

Higher Logic

OCTOBER 6, 2020

The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. Community managers have to put a lot of energy into their community content strategies. Make your job easier with this comprehensive guide to building an online community content calendar.

Content 136

Content Strategy 136

Aaron Wolowiec

SEPTEMBER 9, 2022

You’ve just begun digging into the planning process for your organization’s next event. The venue contract was signed months (or even years!) ago, and you’re beginning to align the existing components of your event within the contracted space grid. And suddenly, a colleague comes in with their next BIG IDEA… and “the plan” goes out the window…

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Content Process 236

Blue Sky eLearn

JULY 31, 2017

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Content Contribution.

Content 144

Content Case Study Education Course 144

Association Adviser

MAY 14, 2020

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. Here's how.

Content 148

Content How To Strategy Organization 148

Association Adviser

FEBRUARY 18, 2020

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad? appeared first on Association Adviser.

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Content Organization Communications Strategy 127

Association Adviser

JANUARY 19, 2021

Here's how to reclaim content revenue. The post [Infographic] Rising from the COVID Era of Free Content appeared first on Association Adviser. 84% of associations opened previously-protected research to the public during the pandemic.

Content 145

Content Revenue How To Communications 145

HighRoad Solution

FEBRUARY 24, 2022

Content is even more meaningful for associations because the general value prop for most organizations comes down to the 3 Cs: communications, communities, and most importantly, content. From this perspective, content becomes the fuel for the entire operational engine, from marketing to sales to programming.

Content 78

Content Strategy Revenue Communications 78

YourMembership Blog

DECEMBER 6, 2019

Your learning content is one of your association’s key value propositions. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership. Here’s how to get the help you need.

Content 150

Content Education Resources How To 150

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content. Let’s start with the basics.

Content 52

Content Strategy Marketing Social Media 52

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150

Content Education Marketing Social Media 150

Aaron Wolowiec

APRIL 27, 2021

With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget." To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you.

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Video Content Strategy Tools 246

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Strategy Social Media 173