What IS Content Curation?

Spark Consulting

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.”

The Importance of Defining Content for Member Engagement

Association Adviser

In a digital landscape, content is king. According to Pew Research, 26% of adults are almost always online and 77% of adults go online several times, daily, to read and watch content. But, creating content for […].

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How to Do Content Marketing With Limited Resources

Association Adviser

A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. The post How to Do Content Marketing With Limited Resources appeared first on Association Adviser.

Building Community with Content

Blue Sky eLearn

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Raise the stakes by creating a culture where members of the learning community contribute content. Content Co-Creation.

The Guide to Accessible Learning for Associations

Speaker: Dan Streeter, Vice President of Learning Strategy & Development at Blue Sky eLearn

In this 45-minute webinar, we’ll share real-world accessibility solutions and hidden tools in the applications you use every day such as Zoom, Microsoft Suite, Adobe Acrobat (PDF), Articulate Storyline 360, and Articulate Rise 360. This webinar will help you evaluate the accessibility of your current learning efforts and learn about the tools needed to ensure your eLearning is in alignment with the latest Web Content Accessibility Guidelines (proposed WCAG 2.2).

Podcast: Accessible Content is Just Good Content

Association Adviser

Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.

21 Content Ideas for Your Association Audience

AssociationChat

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! 21 Content Ideas for Your Association Audience. Look, we all need a creativity boost once in a while….

6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. While this may not be possible or make sense in all scenarios, if you’re able to chop up a webinar recording into multiple, smaller micro-presentations, you may attract a larger audience who has a shorter attention span, who just has less time to spare, or someone who only wants education on a particular slice of the content.

Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking beyond the three-day in-person or virtual meeting experience.

Accessibility and eLearning: The Association’s Guide to WCAG

Speaker: Dan Streeter, Vice President of Learning Strategy and Design at BlueSky eLearn, and Eduardo Meza-Etienne, Director of Compliance and Accessibility Team Lead eSSENTIAL Accessibility

This webinar will define what it means to deliver accessible online learning content & analyze a user experience from the lens of accessibility and the Web Content Accessibility Guidelines WCAG 2.2, due to be released June 2022.

Five Content Ideas for Associations

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. Creating top-notch content is as easy as predicting the end of a romantic comedy. The post Five Content Ideas for Associations appeared first on YourMembership.com.

Get Everyone Singing Together—Align Content to Strategy

.orgSource

Content, or the words, ideas, facts, and images, that you use to promote your […]. The post Get Everyone Singing Together—Align Content to Strategy appeared first on.orgSource. You invested in the right technology and developed a solid strategic plan.

Understand how you build your organizational content strategy

HighRoad Solution

Content is even more meaningful for associations because the general value prop for most organizations comes down to the 3 Cs: communications, communities, and most importantly, content. Personas content marketing Content Strategy program development

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?

The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, VP of Client Experience and Liam O'Malley, VP of Association Solutions

The "new normal" is now a little less new, a little more normal. Does that mean your current LMS strategy is in need of a refresh? Join Amanda Davis and Liam O’Malley to learn how to navigate the selection process from beginning to end so that your organization and eLearning content can truly flourish.

5 Steps to Craft Compelling Content Descriptions

Blue Sky eLearn

The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.

Aligning Your Venue Space, Content, and Experience Goals

Aaron Wolowiec

You’ve just begun digging into the planning process for your organization’s next event. The venue contract was signed months (or even years!) ago, and you’re beginning to align the existing components of your event within the contracted space grid.

Content Curation: Your Association’s Secret Weapon Against Information Overload

Spark Consulting

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t. Share the Association Content Curation Maturity Model we developed (it’s the groovy image that’s the header for this post).

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. After you address the topic, you can then scale the content for delivery on every platform. #3

Why Most eLearning Fails: How to Create eLearning that Gets Results

Speaker: Tim Slade, Speaker, Author, and Creator of The eLearning Designer's Academy

In this session, we will explore many of the reasons why most eLearning fails and the components that contribute to bad eLearning design. we will also explore how bad eLearning design can negatively affect the learning experience. Finally, this session will walk you through several practical methods you can immediately apply to fix your bad eLearning courses.

Content Ideas for Associations Who Blog

GrowthZone

For timeless content (a.k.a. The post Content Ideas for Associations Who Blog appeared first on GrowthZone. There are simple things to keep in mind that can make all the difference in whether a blog post gains traction.

A Publishing Strategy Makes Content Magic

.orgSource

The post A Publishing Strategy Makes Content Magic appeared first on.orgSource. What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate?

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

Community, Content, and Culture: Strengthening Your Association’s Value Proposition

AssociationChat

Join Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. Is your association’s value proposition as strong as it could be?

What Is Content Governance and Why Does It Matter?

Association Adviser

Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter?

Content Recycling Tip

YourMembership Blog

Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Adjustments to either of these can help you repurpose your existing content easily and disseminate it to a wider audience. Tags: blogging , content marketing. Membership Software Association Management Software. Solutions.

7 Ideas for Creating Engaging Content

Association Success

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. MORE: Why you need video content.

Content Marketing is?

YourMembership Blog

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions.

Serving Up Satisfying Website Content

Wild Apricot

Here are some tips and resources to help you serve up satisfying website content. website content-management

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association?

Content Curation Revisited

Spark Consulting

Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models.

Content Ideas For Your Online Community

Breezio

Online Software content creation Member Experience

5 Unusual Ways to Find New Inspiration for Content!

AssociationChat

Why can’t coming up with new content be easier ?! I try to write at least 750 words every day in addition to creating new content for my clients and my own projects, so I am constantly exercising that inner creative muscle. This Old Content.

Q&A: Planning for an Uncertain Content Year

Association Adviser

The post Q&A: Planning for an Uncertain Content Year appeared first on Association Adviser. Answers to what's on association executives' minds regarding strategy & planning, virtual events, and member surveys from our Aug 2020 benchmarking webinar.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic. Deliver your very best content in the evening and watch your engagement go up.

What Platforms Should Associations Use For Putting Out Content? – Ask JP #056

Moery Company

I’m seeing a great amount of growth surrounding audio content and podcasting. We’ll be in contact shortly: The post What Platforms Should Associations Use For Putting Out Content? Hello everybody, welcome to another Ask JP.

Why Associations Should Prioritize Repurposing Content

Association Adviser

Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser.

What’s Ethics Got to Do with It? Responsible Content Curation

Association Adviser

Your association’s content – both what you create and what you curate from expert sources and established publishers – has the power to educate, inform and advance your members forward as an industry. Responsible Content Curation appeared first on Association Adviser.

Do You Have a Membership Content Strategy?

Wild Apricot

What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy