deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) MORE
Bells and whistles will have little effect if you don’t first create engaging content. Identify what problems your target audience is trying to solve and design content as their solution super highway. Build that content bridge. 5 proven ways to punch it up. MORE
If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. If nothing else, make sure advertiser-supplied content is informational first and foremost, and not product literature. MORE
While some say that content is King (and we agree), there are questions your content needs to answer before it can wear the crown. Don’t be confused by thinking just any ol’ content can be considered King - or even Prince. web governance content strategy association websites MORE
More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything. MORE
The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. MORE
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool. MORE
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy MORE
Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models. MORE
Ideally, these terms should describe at least some of your association’s website content. And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. content strategy association websites association SEO MORE
As consumers become increasingly sophisticated – and selective – in their browsing habits, so businesses are required to more carefully craft their content in response to rapidly evolving needs. Generating valuable content doesn’t have to be an arduous process. MORE
In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. National associations or “communities of practice” have been in the business of content curation for many years: publishing journals, books containing the community’s body of knowledge, and face to face educational sessions. Check out David Kelly’s post: Curated L&D Content for the Week on LinkedIn. MORE
The internet has made world-class content front, center, mobile and affordable—often free. Technology Disrupts Traditional Content-Driven Conferences. Content, entertainment and production ruled! Conference Experience Trumps Delivery Of Content. Content will attract. MORE
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix. MORE
Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions. MORE
How can you effectively help your community lend a hand in content creation for your organization? Duolingo benefits from their community in three big ways: the community points out errors in the app, it translates content (which funds the product) and it builds new language programs. MORE
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. MORE
Back in the good old days of the internet, “ create and they will come ” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you. MORE
Here are some tips and resources to help you serve up satisfying website content. website content-management MORE
Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews. MORE
Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend. MORE
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets. MORE
To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. MORE
Everything is awesome Everything is cool when you''re part of a team Everything is awesome when we''re living our dream MORE
This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. MORE
Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. MORE
Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. MORE
Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers. How content marketing works. MORE
It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization? Now the real work begins – ranking your content. MORE
Have you ever come across the expression: “content is king”? Content may be king (or queen, or fearless overlord – whichever moniker you prefer), but your topic, and how it’s presented, must interest your audience. 5 Tips for Creating Infotainment Content. MORE
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started? MORE
Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Content Strategy Featured MORE
Content marketing continues to be a top priority for nonprofits moving into 2017. And it’s not surprising why: 51% of consumers say they rely on content to research and make decisions. 43% consume 3-5 pieces of content before taking action. Published on November 20, 2016. MORE
Membership pro, Frank Kenny, explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create amazing content on a regular basis – it shouldn’t be much of a stretch – you’re likely already doing that. MORE
marketing content strategy association websitesThe science is in: on an average, we are exposed to over 5,000 marketing messages per day. MORE
Content is king on your association website. So, then if that's true, how do we keep content churning online for your organization? content association website content strategyWe just established that last month. MORE
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy. MORE
As a marketer, I’m accustomed to giving content away for free in order to attract people to our website. Association Management Member Benefits Content StrategyApparently, this model is not best suited for all markets. MORE
Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory Are you ready? MORE
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy MORE
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly. MORE
This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it. MORE
For timeless content (a.k.a. The post Blog Content Ideas for Associations appeared first on GrowthZone. There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. MORE
Content Related Topics Higher Logic
APRIL 17, 2018
Have you ever come across the expression: “content is king”? Content may be king (or queen, or fearless overlord – whichever moniker you prefer), but your topic, and how it’s presented, must interest your audience. 5 Tips for Creating Infotainment Content.
Vanguard Tech
JULY 15, 2015
Content is king on your association website. So, then if that's true, how do we keep content churning online for your organization? content association website content strategyWe just established that last month.
Blue Sky eLearn
JULY 31, 2017
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation.
Higher Logic
DECEMBER 19, 2017
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?
Vanguard Tech
MAY 22, 2017
Ideally, these terms should describe at least some of your association’s website content. And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. content strategy association websites association SEO
YourMembership Blog
MARCH 6, 2012
Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium.
SocialFish
OCTOBER 31, 2017
Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Content Strategy Featured
NonProfit University Blog
MARCH 11, 2017
It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization? Now the real work begins – ranking your content.
Socious
JUNE 8, 2016
As a marketer, I’m accustomed to giving content away for free in order to attract people to our website. Association Management Member Benefits Content StrategyApparently, this model is not best suited for all markets.
Vanguard Tech
JUNE 20, 2016
marketing content strategy association websitesThe science is in: on an average, we are exposed to over 5,000 marketing messages per day.
Association Adviser
OCTOBER 13, 2016
If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. If nothing else, make sure advertiser-supplied content is informational first and foremost, and not product literature.
Reid All About it
FEBRUARY 17, 2016
This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~.
SocialFish
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy
SocialFish
OCTOBER 31, 2016
More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything.
WBT Systems
JULY 19, 2016
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
SocialFish
NOVEMBER 28, 2016
This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)
Blue Sky eLearn
JULY 24, 2017
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.
WBT Systems
FEBRUARY 27, 2018
Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers. How content marketing works.
SocialFish
SEPTEMBER 15, 2014
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.
GrowthZone
JULY 26, 2017
For timeless content (a.k.a. The post Blog Content Ideas for Associations appeared first on GrowthZone. There are simple things to keep in mind that can make all the difference in whether a blog post gains traction.
Slice-Works
SEPTEMBER 6, 2013
Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews.
SocialFish
DECEMBER 9, 2014
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy
Optimist Consulting
FEBRUARY 23, 2017
As consumers become increasingly sophisticated – and selective – in their browsing habits, so businesses are required to more carefully craft their content in response to rapidly evolving needs. Generating valuable content doesn’t have to be an arduous process.
The Big Picture
NOVEMBER 14, 2013
Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend.
Velvet Chainsaw
MARCH 23, 2017
The internet has made world-class content front, center, mobile and affordable—often free. Technology Disrupts Traditional Content-Driven Conferences. Content, entertainment and production ruled! Conference Experience Trumps Delivery Of Content. Content will attract.
Blue Sky eLearn
MAY 9, 2017
Bells and whistles will have little effect if you don’t first create engaging content. Identify what problems your target audience is trying to solve and design content as their solution super highway. Build that content bridge. 5 proven ways to punch it up.
NonProfit University Blog
NOVEMBER 20, 2016
Content marketing continues to be a top priority for nonprofits moving into 2017. And it’s not surprising why: 51% of consumers say they rely on content to research and make decisions. 43% consume 3-5 pieces of content before taking action. Published on November 20, 2016.
Wild Apricot Blog
MARCH 18, 2013
Here are some tips and resources to help you serve up satisfying website content. website content-management
Optimist Consulting
DECEMBER 18, 2014
The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe.
YourMembership Blog
JANUARY 31, 2012
Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions.
Vanguard Tech
JUNE 16, 2015
While some say that content is King (and we agree), there are questions your content needs to answer before it can wear the crown. Don’t be confused by thinking just any ol’ content can be considered King - or even Prince. web governance content strategy association websites
SocialFish
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.
Higher Logic
MARCH 2, 2016
How can you effectively help your community lend a hand in content creation for your organization? Duolingo benefits from their community in three big ways: the community points out errors in the app, it translates content (which funds the product) and it builds new language programs.
Vanguard Tech
MARCH 13, 2015
Everything is awesome Everything is cool when you''re part of a team Everything is awesome when we''re living our dream
SocialFish
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.
Spark Consulting
FEBRUARY 13, 2014
Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models.
SocialFish
SEPTEMBER 19, 2013
Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory Are you ready?
GrowthZone
SEPTEMBER 25, 2017
Membership pro, Frank Kenny, explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create amazing content on a regular basis – it shouldn’t be much of a stretch – you’re likely already doing that.
Higher Logic
NOVEMBER 9, 2015
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy.
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