Expert insights. Personalized for you.
Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser. MORE
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) MORE
Your learning content is one of your association’s key value propositions. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member. MORE
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Someone more entry level might not be able to afford what someone farther along in the career might be able to, and each might value the content differently. MORE
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. MORE
Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. I attend a fair number of education programs and, as a result, listen to a fair number of speakers and presentations. MORE
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing MORE
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial. MORE
It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad? MORE
There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. The post A Microsite is Your Association’s One-Stop Content Hub appeared first on Association Adviser. MORE
Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” MORE
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool. MORE
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy MORE
Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models. MORE
Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t. Share the Association Content Curation Maturity Model we developed (it’s the groovy image that’s the header for this post). MORE
We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. you have some content ready to upload. But, don’t let the content or lack of content overwhelm you t oo much! MORE
Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital Summit MORE
Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions. MORE
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. MORE
Here are some tips and resources to help you serve up satisfying website content. website content-management MORE
Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser. MORE
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets. MORE
Customizing your career center's content meets members' needs for different info at each career stage. Here are some content ideas by employment level. The post Engage Members More with These Career Center Content Ideas by Employment Level appeared first on Association Adviser. MORE
Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. MORE
Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. MORE
There are a few trends developing around Moery Company content delivery and our sales process, and it’s very exciting, says Host JP Moery. Over the last several weeks, he’s seen growth in content engagement and has observed the sales cycle at the Big Red “M” shorten rather significantly. MORE
Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser. MORE
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. Podcasts and Other Audio Content. Start by adapting your other types of content. MORE
Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events MORE
Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. MORE
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. MORE
Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. Create a n SME G uide with helpful hints for them while they are curating the content. MORE
Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go. The post 5 Ideas for Repurposing Content After Your Virtual Event appeared first on Blue Sky eLearn. We’ve seen it time and time again with in-person events. MORE
Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter? MORE
If you intend to deliver real value through online learning, you’ve got to cut your content. We think we’ve got to pack in the content, so we develop sliduments and deliver rapid-fire lectures with little (if any) discussion. No, that’s not a typo. MORE
In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. This is a little corny, but I feel like content is paving the road of the member journey because it’s what gets people excited,” she said. MORE
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial. MORE
Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. The post How content curation combats information overload appeared first on AssociationSuccess.org. MORE
You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind! MORE
There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours. MORE
Content Related Topics Spark Consulting
MAY 13, 2020
Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.”
Blue Sky eLearn
JULY 7, 2020
Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go. The post 5 Ideas for Repurposing Content After Your Virtual Event appeared first on Blue Sky eLearn. We’ve seen it time and time again with in-person events.
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Spark Consulting
JULY 7, 2020
Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t. Share the Association Content Curation Maturity Model we developed (it’s the groovy image that’s the header for this post).
Association Adviser
FEBRUARY 14, 2020
Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.
Blue Sky eLearn
JULY 31, 2017
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation.
Blue Sky eLearn
NOVEMBER 21, 2019
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Someone more entry level might not be able to afford what someone farther along in the career might be able to, and each might value the content differently.
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Association Adviser
FEBRUARY 4, 2020
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing
Association Adviser
FEBRUARY 18, 2020
It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?
Moery Company
SEPTEMBER 30, 2019
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business.
Blue Sky eLearn
NOVEMBER 11, 2019
We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. you have some content ready to upload. But, don’t let the content or lack of content overwhelm you t oo much!
Association Adviser
MAY 14, 2020
Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.
|
YourMembership Blog
APRIL 30, 2013
Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.
Moery Company
AUGUST 21, 2019
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly.
Multiview
JULY 2, 2020
Your… The post Curating Content For Members, From Members appeared first on MultiView. Association Insights associations Content content creationNow, more than ever, it’s important for people to feel connected, to feel empowered, to feel heard and understood.
Association Adviser
MARCH 10, 2020
Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter?
WBT Systems
JULY 19, 2016
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
Blue Sky eLearn
DECEMBER 28, 2018
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial.
Blue Sky eLearn
NOVEMBER 4, 2019
Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. Create a n SME G uide with helpful hints for them while they are curating the content.
YourMembership Blog
MARCH 6, 2012
Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium.
Association Adviser
APRIL 27, 2020
Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser.
Wild Apricot
MARCH 18, 2013
Here are some tips and resources to help you serve up satisfying website content. website content-management
Association Success
JUNE 16, 2020
Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. The post How content curation combats information overload appeared first on AssociationSuccess.org.
Blue Sky eLearn
JULY 24, 2017
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.
Association Adviser
MAY 27, 2020
There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. The post A Microsite is Your Association’s One-Stop Content Hub appeared first on Association Adviser.
Association Success
MARCH 4, 2020
In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. This is a little corny, but I feel like content is paving the road of the member journey because it’s what gets people excited,” she said.
Association Adviser
NOVEMBER 6, 2019
Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.
Association Adviser
NOVEMBER 13, 2019
Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital Summit
Eric Lanke
JUNE 10, 2019
Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. I attend a fair number of education programs and, as a result, listen to a fair number of speakers and presentations.
Blue Sky eLearn
SEPTEMBER 12, 2018
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. Podcasts and Other Audio Content. Start by adapting your other types of content.
Association Adviser
JANUARY 24, 2020
Customizing your career center's content meets members' needs for different info at each career stage. Here are some content ideas by employment level. The post Engage Members More with These Career Center Content Ideas by Employment Level appeared first on Association Adviser.
Moery Company
DECEMBER 11, 2018
There are a few trends developing around Moery Company content delivery and our sales process, and it’s very exciting, says Host JP Moery. Over the last several weeks, he’s seen growth in content engagement and has observed the sales cycle at the Big Red “M” shorten rather significantly.
SocialFish
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy
YourMembership Blog
JANUARY 31, 2012
Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Tags: content marketing. Membership Software Association Management Software. Solutions.
Blue Sky eLearn
DECEMBER 28, 2018
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial.
Moery Company
SEPTEMBER 5, 2018
There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours.
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)
Blue Sky eLearn
JULY 5, 2017
If you intend to deliver real value through online learning, you’ve got to cut your content. We think we’ve got to pack in the content, so we develop sliduments and deliver rapid-fire lectures with little (if any) discussion. No, that’s not a typo.
Spark Consulting
FEBRUARY 13, 2014
Which means good information management is curation of both content and community. As I wrote in Attention Doesn’t Scale : Content curation provides a potential path to a new type of thought leadership [for associations], one that is more suited to a world where information is no longer the scarce resource…But that type of support will require a significant shift in our business models.
Aaron Wolowiec
FEBRUARY 14, 2018
Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events
YourMembership Blog
DECEMBER 6, 2019
Your learning content is one of your association’s key value propositions. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member.
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