Sat.Jul 15, 2017 - Fri.Jul 21, 2017

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Higher Logic

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings.

Team 41

Amazon consumed Whole Foods. WOW, right?

YourMembership Blog

Amazon entering the world of brick-and-mortar retail and grocery feels like we’re entering a new era in retail competition and offerings. Are these signs we must change and rapidly move towards different strategic objectives to keep up? It seems slightly overwhelming to think of all the moving pieces around us without some guidance and reflection. The post Amazon consumed Whole Foods. WOW, right? appeared first on YourMembership. Membership & Marketing

Trending Sources

Alexa, How Much Are My Membership Dues?

Associations Now

As voice recognition apps spread, associations are exploring ways to answer common membership questions and provide popular services using voice command. Before we begin, I need to come clean—I’m quickly becoming an Alexa addict. Recently, I received Amazon’s Echo Dot as a gift.

Wild Apricot Wins Award for Top 5 Easy to Use Membership Management Software

Wild Apricot Blog

It’s with great pleasure that Software Advice, one of the top software review sites, just awarded us their Top Five spot for Ease of Use when it comes to membership management software. Award SoftwareAdvice


How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Mentors are a vital part of any industry. Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology.

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Segmenting Your Membership by Generation (And Why That Matters)


Do you currently segment your association’s membership for marketing campaigns? Do you send out varying email messages based on member type, geographic location, special interest group, etc.? What about by generation?

Canada Suspends Anti-Spam Lawsuit Provision Legislation


Canada’s anti-spam legislation (CASL) came into effect July 1, 2014. Its purpose is to protect Canadians while ensuring that businesses can continue to compete in the global marketplace. Improve Your Association’s. Email Open Rates ».

Neurologist Shortages Widespread in U.S., Alzheimer’s Association Warns

Associations Now

According to new research released at an association event, neurological care is struggling to keep up with the demand in 20 states. The care gap is seen as an opportunity to both expand service and better educate primary care physicians on neurological issues.

7 ways to boost engagement in your e-learning.

YourMembership Blog

Got dry, boring content for your e-learning course? Want to make sure your e-learning isn’t just “text and next”? As an education professional at your organization, you can create an engaging learning experience to help people do their jobs better. Yet, if you aren’t strategic about how you go about it, the learning can be. The post 7 ways to boost engagement in your e-learning. appeared first on YourMembership. Online Learning Professional Development

New Article Posted: Seven Things You Should Do in Your AMS

Effective Databse

Given how advanced and thorough the modern association management software (AMS) system has become, there are many opportunities for your organization to leverage it. Here are seven ways I believe every association should be using their AMS. Click here to read the rest of the article. Of course, if you’re already on my announcements list , you would have received notice of this new article right in your email box. Not signed up yet? Click here to sign up. New article


How to Write Association Blog Posts for Maximum Results


Make sure you are getting mileage out of your association blog posts. While there are multiple techniques to maximize the benefits of blogging, using just a few can make a difference. Check out The Association Success Kit and. help your organization thrive ».

What a Recruiter Looks for in CEO Candidates

Associations Now

A grasp of the numbers helps, but an increasingly complex world demands better communication skills too. If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on.

Should You Pursue That New Social Media Platform?


The thing about social media is there are new platforms popping up every. single. And what works well for some associations, may not work well for others. So how do you know which platforms your organization should be using?

The Secret Value of Conferences

Smooth The Path

Why do people go to conferences even though online learning and books are a better deal? You might say for the networking. Because of relationships. For the experience. For fun. These are all reasons to go to a conference rather than buy a book or take an online class.

Class 14

What I Learned About Philanthropy, Fundraising, and Social Impact at IFCAsia in Bangkok

Beth Kanter's Blog

Class 13

Shopping Center Group Helps Members Navigate Industry Disruption

Associations Now

As the retail and shopping mall landscape shifts, the International Council of Shopping Centers is optimistic about the industry’s future and is ensuring members are ready to adapt to changing expectations.

Engaging Members for Improved Retention Rates – Moery Webinar - Moery Company

The Moery Company

Strong membership retention efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. The bottom line? Effective membership engagement is essential for success. For winning strategies and more, join JP Moery during his next webinar, “Engaging Members for Improved Retention Rates” on July 27th from 2:30 pm to 3:00 pm EST. Contact to receive a complimentary calendar invite.

The Top Questions To Ask To Get A Good Member Testimonial


Getting the trust of a potential member is one of the biggest challenges when it comes to building your member base. So, what’s the best solution? While you can work on your member acquisition strategy, we also recommend including the tried and true method of word of mouth marketing into your plan.

An Ingenious Texting Bot from @SFMOMA

Beth Kanter's Blog

As we enter the age of automation, more and more nonprofits are using bots. If bots are designed well, they can have impact.

What Does the Average Business Traveler Look Like?

Associations Now

A new report from the Global Business Travel Association Foundation paints the economic picture of business travel and highlights current preferences and characteristics of road warriors.

Are Associations Hustling Enough to Meet Their Mission? - Moery Company

The Moery Company

IStock/Credit: bdStudios. I recently listened to a video blog put out by Gary Vaynerchuk, a serial entrepreneur who extolls the hustle in business. Interestingly, his topic connected directly with an association survey TMC has been conducting on behalf of a client on association work place polices.

Navigating #ASAE17 as a Newbie: 4 Tips


So you’re attending ASAE’s Annual Meeting & Exposition for the first time, huh? Well yay! That’s SO exciting. Get ready to learn and network like never before! If you’re nervous about the show - don’t be! You’re going to have a blast.

5 Ways Your Lackluster Meetings Are Hurting Member Engagement


When you receive a meeting invite, does your mind immediately seek out any excuse not to attend? I think we’ve all experienced this at some point (whether we openly admit it or not)! Meetings are a normal part of your work life and an expected part of your members’ lives too. Whether in person or remote, the productivity of your meetings has a direct impact on member engagement.

How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Every day, associations are launching new initiatives or programs to serve their members and bolster their industries.

Associate Members: Meeting Sponsors or Strategic Partners?

Association Success

How do we give our suppliers the respect they deserve? What’s Your Treatment Paradigm? Some associations treat their supplier members like lepers, while others consider their associate members to be potential strategic partners. Where does your association sit in this dichotomy? The paradigm for some associations is that of continually figuring out how to squeeze the last possible dime out of their suppliers, while others instead seek long-term partnership.

Does Your Nonprofit Suffer from Fire Drill Culture?

Beth Kanter's Blog

Flickr Photo by Gavin St. Last week, I was honored to do several workshops hosted by the Fund for Santa Barbara on how nonprofits can link a culture of well being to outcomes based on my book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout.

JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine - Moery Company

The Moery Company

When Host JP Moery first started his association consulting business, it was primarily a membership recruitment operation. However, the tide has begun to shift. With association data showing it’s more expensive to recruit new members than retain current ones; The Moery Company is moving into membership engagement services, as well. Sales Associate, Julie Divine has done a fantastic job developing a very successful member engagement program for a Moery partner.

Groups Launch Online Resource to Inspire Brand Marketers

Associations Now

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration.

10 Secrets of Online Course Design from Award-Winning MOOCs

WBT Systems

If you want to see engaging, transformative online course design in action, add a little poetry to your life. An online Coursera course, Modern American Poetry , aka ModPo, is one of the 50 most popular MOOCs of all time. It’s taught by Professor Al Filreis of the University of Pennsylvania who received Coursera’s 2016 Transformation Award for helping 140,000 students transform their lives.

6 Reasons Not to Get New Membership Software (and How to Combat Them)


“Be prepared” is a motto that’s suitable for more than just Boy Scouts. Preparation is the key to success when pushing to upgrade membership software. Just as every salesperson is prepared to overcome the most common objections to their product or service, you must prepare for the inevitable pushback when you present your case for a new system. AMS Selection Membership Software Selection

Clarifying the What Not the How

Eric Lanke

I'm doing performance evaluations with my direct reports this week and, on the advice of one of those direct reports, I'm asking everyone for their feedback on my performance as well.

Technical Standards: The Hard Part of Making Everyone Happy

Associations Now

A recent controversy involving the group that sets the rules of the road for the web is a great reminder of how challenging standards-making really is, even if your standards are the ones everyone is using.

2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Here are some of the highlights of this year’s research. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline.


The Reveal: Helping Make Perspectives and Positions Known

Idea Architects

Trainers and facilitators call it a lot of things: making learning visible, getting all the cards on the table, surfacing assumptions and insights , increasing transparency, making the private more public.