Sat.Feb 17, 2018 - Fri.Feb 23, 2018

Part 2: Kick Start Your Association’s Networking Events


Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now.

4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces.

Run Your Next Welcome Reception Like an Apple Store

Eric Lanke

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members.

5 tips to get your leaders to love new LMS technology.

YourMembership Blog

From our Community Brands Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of. The post 5 tips to get your leaders to love new LMS technology. appeared first on YourMembership.


Global Report Shares Technology Habits of NGOs Around the World


Public Interest Registry , the nonprofit operator of domain, and Nonprofit Tech for Good recently released the results of the “ 2018 Global NGO Technology Report.”

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High Pressure Tactics Do Not Work, Especially for Associations

Smooth The Path

Boy, do we hate being pressured! Telemarketers are trained to add pressure until you give in. Realtors love to add just a bit more pressure when they say “oh, by the way, we are getting an offer on this property this afternoon.”

Web Tracking Is Your Marketing Automation Advantage

Higher Logic

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data.

JP Moery’s Association Playbook – Episode 126: Transforming Your Sponsors into Thought Leaders - Moery Company

The Moery Company

Sidelining sponsors and vendors at your conferences – relegating them to advertising and exhibiting – precludes associations from fully tapping into expertise that could be invaluable to their members, says Host JP Moery.

Embracing the Duty of Foresight: Part I

Association Adviser

This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff DeCagna, FRSA, FASAE, Foresight First.

Is It Time for a Digital Detox?

Spark Consulting

Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah!

8 Ways to Jump Start Your Networking Events


Member networking events. Some people look forward to them, others secretly groan when they show up on the schedule. The key to making your association’s events successful is to make them valuable to your members.

How to Sunset an Educational Program

WBT Systems

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. You love their passion but not the ever-increasing workload for your small department.

Associations Are Way More Malleable Than We Think They Are

Smooth The Path

There is a certain Amanda-ness about me. There are characteristics that make me, well, me. If I think about what makes me, me a few facts spring to mind. I am taller than average. I have blue eyes. I am female. I am 45 (boy, that sure did sneak up on me).

Why Social Media Takeovers Can Work for Your Association


This post originally appeared on MC Talks. Have you ever seen a takeover on social media? Usually, this is when a student, employee, or key constituent takes over a company or organization’s social media for the day. It’s done on Facebook, Twitter, Instagram, Snapchat – all the major channels.

Make Chamber Operations Easy with a Membership Management System


Association friends: While we usually talk about associations’ operations in this blog, today we’re focusing a little bit on chambers of commerce. But, given that you are both membership-based organizations, a lot of this still applies to you and maybe it can give you some ideas to bring into your industry and organization! Ok, so managing a chamber of commerce will never be easy.

Give Your New Member Engagement Program a Makeover

Association Success

This study showed us how to best engage new members. Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively. These results were baffling - the third and fourth emails offered high-value content.

The Benefit of the Doubt

Idea Architects

I find myself increasingly disillusioned by what passes for political discourse nowadays. Instead of trying to engage in genuine dialogue with other people, too many individuals seem content to engage in caustic monologues that speak only to themselves. Read the comments section on just about any online newspaper, and you'll find the equivalent of adolescent name-calling culminating in verbal fisticuffs.

2018 Moery Company Corporate Profile - Moery Company

The Moery Company

2018 Moery Company Corporate Profile from JP Moery. The post 2018 Moery Company Corporate Profile appeared first on The Moery Company. Resources Slideshows

How Transparency Can Transform Your Association’s Culture


Have you ever stopped, sighed, and said to yourself “I wish we could all just be on the same page” while at your workplace? If this has become a frequent inner monologue for you, then keep reading. It can be a scary feeling to be transparent (whether it’s about your opinion or your daily tasks), especially when it comes to sharing information with your co-workers.

Doing Personalization Right

Association Success

Data can curate unique member relationships when used responsibly. To imagine the future, it’s sometimes useful to turn our sights to the past. When the internet was first developed and became a part of our professional landscape, what did an organization’s engagement with their communities look like? And, how can technology improve our interactions with members today? Remember the early days of internet retail, for example? People shopped online motivated purely by financial benefits.

No More Mindless “To Do” Lists

Leadership Solutions International

Why do you attempt to do the impossible? How many things are on your “to do” list this week? Twelve? Thirty-two? As you look at the list are you already in anticipatory fear of what you won’t complete, and stressing if the things you did last we are “good enough.” Most of us secretly are. We are slowly, mindlessly leading unhealthy companies and lives based on this one simple choice. Building impossible “to do” lists. Make a new choice mindfully reduce your stress monotask today.

Calling all Community Managers!


Have you ever asked yourself “I love working in community, but what’s next?” or, “I know my community is important, but how can I convince my executives that more investment and resources would lead to even more ROI?”.

15 Event Ideas for Your Young Professional Members


Engaging young professionals is tough, especially when it comes to events. Throw the word networking out there, and people seem to run for the hills. But you know what makes networking a lot less intimidating and a lot more appealing? When there’s an activity to break the ice. And no, nothing cheesy.) Remember, young professionals want to connect. It’s a big reason why they joined your association in the first place. Help them do so in a way that’s going to be fun for them.

My Music at Work

Association Success

Can music influence our work? We put far too much emphasis on looks rather than on sound. We ask things like “have you seen the new Star Wars?”. Despite theatre experience being created by dozens of speakers around the room immersing you in the environment of a single projected image. Even on AssociationSuccess, articles focus on what an office should look like, how the desks should be arranged, should there be walls, etc. We tend to overlook what an office should sound like.

5 Reasons to Track Session Attendance at Your Event


Guest Blog from our Partners at ExpoLogic Sessions make up a significant part of your event’s agenda and can be a deciding factor for attendees when choosing to come to your event. It is important to select sessions that are exciting, interesting, and engaging to ensure your event’s success. But how do event organizers […]. Blog association community e-learning

ENGAGE. IN PERSON. Introducing the First Annual MC LIVE!


Calling all MemberClicks and WebLink users! We’re excited to announce the first annual MC LIVE! MC LIVE! brings together hundreds of association and chamber professionals for three days of educational breakouts, hands-on instruction, and exceptional networking. This October, join us at the JW Marriott Indianapolis Downtown for a shockingly refreshing technology conference experience that will empower the way you lead your organization and transform how you serve your members.

[Guest Post] The Problems Attendees Experience at Conferences


The following blog post was written by Amanda Kaiser, qualitative member researcher, writer, and speaker, and author of the Smooth the Path blog. Members love to talk about their conference experience during in-depth interviews with me. We spend a lot of time talking about their conference experience because the conference is where most members get the most value.