Sat.Nov 10, 2018 - Fri.Nov 16, 2018

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

JP Moery’s Association Playbook – Episode 164: Secrets Every Association Should Know About Sponsorship Sales, with Elizabeth Johnson

Moery Company

Here’s a dose of reality for associations…. Host JP Moery welcomes to the show Moery Vice President, Elizabeth Johnson who’s been selling sponsorship programs for the past eight years at the Big Red “M.”

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Association Brain Food Weekly: 11.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.

The Importance of Interviewing for Values

Eric Lanke

I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why.

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.

Are You Asking Your Member Prospect the Right Question?

Moery Company

The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership sales.

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Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.

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Sometimes People Just Need to be Invited [Case Study]

Higher Logic

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.

5 Year-End Fundraising Emails That Are Sure to Increase Donations

Wild Apricot Blog

Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations

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Our Relationship With Online Video is Changing

Associations Now

Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out.

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How to Prevent Your Members from "Going Dark" This Holiday Season

MembersClicks

Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible. Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so!

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Giving Planner by Giving Compass

Beth Kanter's Blog

? ?. I don’t know about you, but with everything that is going on in the world today – from natural disasters and political issues – I’m frequently being asked to donate to different causes.

Wild Apricot Launches Mobile App for Members on Android

Wild Apricot Blog

The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started. android Mobile-App mobile product Membership-App Member-App

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A Massive Decision: The Conference That Plans to Redefine the Kilogram

Associations Now

This week’s General Conference on Weights and Measures, taking place in France and put on by the International Bureau of Weights and Measures, is expected to change the way it measures kilograms, moving from a literal model on which the measurement is based to a mathematical model.

5 Reasons Why Associations Should Use Vertical Video

GrowthZone

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane.

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#MyGivingStory Contest 2018

Beth Kanter's Blog

I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization.

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Unique Business Travel Opportunity for Associations Seeking to Do Business in MEA Region

GlowGlobally

Organized by the Dubai Association Centre, the Association Leader Getaway can be an excellent opportunity for associations with business to grow in the MEA region. This “sponsored event” in Dubai takes place 10-13 December, 2018.

Mapping Out a Roadshow Strategy

Associations Now

When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. Here’s how the Endocrine Society does it to connect with their time-strapped research scientists.

How to Leverage Your Association’s Super-Members

Smooth The Path

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.

How to Create a Better Member Engagement Scoring Model For Your Association

HighRoad Solution

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc.

5 Tips for Next Year’s Marketing Plan

GrowthZone

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals.

Inclusive Design Creates Better Conferences

Associations Now

Consumer-technology companies like Microsoft, Google, and Adobe often employ inclusive design to ensure that everyone can use their products. Similar elements can also be used in planning and executing conferences.

Your Members Need to See You Smile

Smooth The Path

I am on a flight from DFW to PHL which means today I had the opportunity to intact with many people. First, I meet the team of TSA folks who looked at my identification and processed me through security. No one smiled, they were concerned with the process.

Time Saving Tips for Association Pros: Holiday Edition

MembersClicks

With the New Year closing in on us (seven weeks away), this fourth quarter will be done before you know it! That means your time is even more valuable during the holiday season and you want to make sure you're using your time effectively and efficiently. But don’t fret!

Woulda, Coulda, Shoulda

Idea Architects

Who decides someone should do anything? That was the question I posed recently during a lively debate over a latte or two (OK, three) with colleagues. The entire conversation started when a friend asked us for advice about an opportunity she was considering.

4 Easy Ways to Give Members the VIP Treatment

Associations Now

Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated. Your members are the heartbeat of your association. Their involvement keeps your organization thriving, and for that, they deserve some recognition.

Ready, Fire, Aim Membership Marketing

Membership Marketing

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

The Board’s Burdens: Part 3

Association Adviser

This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. Please read Part 1 and Part 2.)

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How to Use Disney Magic to Increase Member Retention

MembersClicks

If you’ve ever been to any Disney park, you KNOW they go above and beyond to provide an exceptional customer experience. What makes their approach so special is Cast Members (aka, park employees) are given the authority to go above and beyond for guests.

Report: Global Events Industry Gives World a Trillion-Dollar Boost

Associations Now

In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 trillion, making it larger than the economic output of many countries.

Retaining Longtime Members: What We Thought We Knew

Association Success

How we invited members to share their expertise, and inspired engagement. Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing member engagement.

Slow gains add up fast

Effective Database

Like most things in life, dramatic change does not happen overnight, and the same is true for improving data management. Slow gains add up fast, but there is no such thing as an “overnight success.” ” Identify one or two simple things you can improve in your data management. Very quickly you’ll start to see gains, and you can then build on that. Here are three ideas that are very easy to implement. Choose one of those and start doing it today.

The Why Behind Our Regional Training Events

MembersClicks

If you’ve been reading MC Insider (and our emails) over the past year, you’ve probably noticed us talking a bit about Regional Training. And you may have also noticed a theme: We like to ask you about your “why,” and share ours, too!

The Makings of a Successful Merger

Associations Now

Last month, the National Eating Disorders Association and the Binge Eating Disorder Association merged. Leaders from both groups share three things they focused on to help smooth the transition.

How to Implement a Successful Email Onboarding Campaign

Association Success

Guide your members through their early days with your association. First impressions matter. When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the information, ensuring they make the most of the association right away.

Microlearning: Education to Fit Anyone’s Schedule & Budget

WBT Systems

Microlearning: Education to Fit Anyone’s Schedule & Budget. Read more about Microlearning: Education to Fit Anyone’s Schedule & Budget

3 Ways to Celebrate Your Members on Small Business Saturday

MembersClicks

If you’re a chamber of commerce or an association with members in the retail industry, Small Business Saturday is a big deal for your membership! They have a tough time year-round competing with retail giants. This is THEIR day to shine. Show your support by doing a little promoting of your own.