Sat.Jun 24, 2017 - Fri.Jun 30, 2017

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Higher Logic

Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all. Email communication suffers when we’re busy or our inboxes are clogged with to-dos.

Challenges Continue, but Membership Stays Strong

Associations Now

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And there’s good generational news too.

Trending Sources

Marketing, Membership and Comms Association Jobs – June 27


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

19 Tennis Club Software Solutions That Save Time and Money

Wild Apricot Blog

If you want to spend more time playing tennis and less time managing your club, tennis club software may be for you — here's everything you need to know about tennis club software, along with 17 options and how to evaluate between them. Tennis-Club-Software

Select the right association event venue.

YourMembership Blog

Selecting a venue is undoubtedly the most impactful decision you need to make when planning your association event. The venue sets the scene for your event, influences the attendee experience, and probably consumes more of your budget than any other factor. So, if you’re feeling the pressure to find the perfect venue, here are some. The post Select the right association event venue. appeared first on YourMembership. Event Management


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8 Lessons from the “Dark Side”: Moving from Association Exec to Vendor


Five months ago, I transitioned from a 10-year career as an association exec to being a product manager with MemberClicks (ahem, that’s right, a vendor). I’ve quickly learned some interesting lessons from making the switch to the “dark side,” as some call it.

Going Global in Trust-Challenged Times

Associations Now

Global trust in institutions is at a low ebb, which presents a challenge for associations reaching beyond the United States. Expansion is still worth it, but be careful about your strategy. When it comes to going global, associations these days might feel pulled in two directions.

Leveraging the Power of Purposeful Icebreakers

Idea Architects

I have written previously about some of the icebreaker malpractice that occurs in meetings.

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members.

New Report: Gauging the Success of Your Association’s Emails


You probably send a lot of emails at your association. But do you ever wonder if those emails are actually effective? Maybe you’re monitoring the delivery rate and the open rate, but what actually constitutes as a good delivery rate or a good open rate? For many, that’s debatable.

Three Ways to Prepare Your Staff to Respond to Workplace Emergencies

Associations Now

Two recent American Heart Association surveys revealed that U.S. workers are not prepared for cardiac emergencies at the office. Here are some ways that associations can better equip their staffs for workplace emergencies of all types. Half of all U.S.

Legit learning and technology for your association.

YourMembership Blog

Not too long ago, Tamer Ali, SVP and GM of Learning at YourMembership and frequent contributor to #Onward The YM Blog, sat down with Celisa Steele to record the Leading Learning podcast available below. During this 20-minute episode, Tamer, who is committed to helping organizations in the business of lifelong learning more efficiently operate and. The post Legit learning and technology for your association. appeared first on YourMembership. Online Learning Professional Development

How to Make a Convincing Business Case for New Membership Software


Membership software is mission-critical technology, but organizations have limited financial resources to invest. Since the appetite for new technology is never quenched, your business case for new AMS software must demonstrate its superior business and strategic value for your organization. AMS Selection Board Management Build Business Case

Engaging Your Members Upon Login: 5 Must-Haves for the Member Landing Page


Getting your members to login can be challenging, but once they do, are you doing everything in your power to keep them there - happy and engaged?

Higher Ed Consultants Group Launches Knowledge-Sharing Network

Associations Now

With an aim to reach more college-bound students and their families with advice, the Higher Education Consultants Association introduced a new knowledge-sharing network. HECA hopes the network will also bring in extra revenue for itself and its members.

I Worry That Associations Borrow Problems from the Future

Smooth The Path

“Don’t borrow problems from the future,” said a friend and colleague. And then she noted it was one of her favorite quotes. It is becoming my favorite quote too. So I tried to find out who said it first and according to Google lots of people have said this.

What Membership Organizations Can Learn From Magazines


A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement.

34 Free Nonprofit Webinars for July 2017

Wild Apricot Blog

Every month we compile the largest list of free nonprofit webinars. Here are 34 for July 2017. webinars nonprofit-webinars


Tuesday Buzz: Lessons From Star Wars’ Set Drama

Associations Now

Turmoil on the set of the Disney and Lucasfilm Han Solo movie provides leadership lessons for association executives. Also: the common values shared by associations and vendors. Leadership lessons from Star Wars ? Sure, why not. But these lessons are a bit different than you might be expecting.

3 Key Takeaways from our Interview with Sarah Sladek

Association Success

What makes some organizations so successful, while so many others struggle to adapt to change? Disruption is a scary word.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

Participating in an online learning challenge is a great way to kick-start a new habit, acquire a new skill, or accomplish a long-desired goal. For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. A 7-day green smoothie challenge helped the founders of Simple Green Smoothies build an online community of more than 200,000 people.

Build Before You Change

Eric Lanke

As I write this I am on the plane out to my association's annual strategic board retreat. For those who wonder when I find the time to write my blog posts, airplane rides are great for my output. I just finished re-reviewing the report I've prepared and will give to the board.

If You Build the Tech Internally, You Own it

Associations Now

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. The challenge, of course, is figuring out what that might be—and resourcing for it.

How To Break Down Silos Without People Knowing.

Association Success

The best way to bring about cultural change is covertly! If you’ve been in the association world for any length of time, you’ve probably experienced the silo mentality that exists in many organizations. Although some associations have found ways to succeed despite a siloed structure, the vast majority are limiting their true potential and impact by continuing to rest in the status quo.

Moving From Talk to Action on Diversity and Inclusion

Spark Consulting

Does your organization have a compelling statement on diversity and inclusion that doesn’t seem to be reflected in your day to day operations? Don’t worry – lots of organizations face the same challenge. Join Sherry Marts (S*Marts Consulting) and me for a FREE webinar (thanks to our host/sponsor Wild Apricot) Wednesday, July 12 at 2 pm ET to to learn how to move your organization from talk to action when it comes to authentic diversity and inclusion (D+I).

JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales - Moery Company

The Moery Company

A daunting CHALLENGE in sales is identifying who the decision maker is (and isn’t), says Host JP Moery. Today, the decision-making process continues to evolve within an environment of “flatter” organizations.

DC 2

Mentorship Program Provides Ready Support to Med Students

Associations Now

The American Medical Student Association’s new program connects students with mentors who can help guide them through the rigors of medical school. Medical school exerts its toll on students—financially, physically, and psychologically.

Are We Creating The Wrong Type Of Conference Experiences?

Velvet Chainsaw

Everyone’s talking about the need to create customer experiences. Yes, including us, the Velvet Chainsaw team.). It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least.


How (and why) to Write an Association Press Release


The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article.

Is data an afterthought at your organization?

Effective Databse

I was working with a client recently and discussing how data is currently managed in their organization. During the course of the conversation, my client said “Too often here, data is an afterthought.”. What he meant was that very often, programs, products, or services would be developed by one part of the organization or another, and when the program was ready to launch, only then was the department responsible for managing the data consulted.

Monday Buzz: Employee Engagement Starts at the Top

Associations Now

Don’t look to employees to fix a flailing company culture. It’s up to leaders to make changes. Also: How to send an email that your members will want to read. Is employee engagement suffering in your organization?

How To (Secretly) Break Down Organizational Silos

Association Success

The best way to bring about cultural change is covertly! If you’ve been in the association world for any length of time, you’ve probably experienced the silo mentality that exists in many organizations. Although some associations have found ways to succeed despite a siloed structure, the vast majority are limiting their true potential and impact by continuing to rest in the status quo.

Increase Your Membership ROI – Return on Involvement

Association Adviser

Sarah Sain, Naylor Association Solutions. We’ve all seen the #MondayMotivation quote on social media: “You only get out of life what you put into it.”. It’s meant to prepare us to start the week ready to work hard and give it everything we’ve got.


Six Steps to Building a Fantastic Team - Moery Company

The Moery Company

IStock/Credit:Choreograph. I launched The Moery Company in 2010, a solo journey. Today, we have a staff of 12 and seeking new staff. As we’ve grown, we’ve collectively worked toward building a fantastic team. Six building blocks have helped get us where we are today.