Mon.Oct 02, 2023

article thumbnail

Community-Led Growth: What Is It & Why Does It Matter?


Over the past few decades, we’ve seen trends evolve from marketing-led growth to sales-led growth to product-led growth. Now, the fastest-growing associations are building their strategies around community-led growth. Much like its predecessors, community-led growth acts as a multiplier on top of product-led growth. But unlike its predecessors, it puts members firmly at the center of your strategy.

article thumbnail

Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

Velvet Chainsaw

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

article thumbnail

Key Insights And Tips For A Better Member Experience

Disciple Media

Member experience is the amalgamation of every touchpoint, interaction, and sentiment your community members encounter in your digital community. From the minute they first click through to your platform, right through to their thousandth login, the member experience spans elements like user interface design, quality of content, learning resources, and community engagement.