Community-Led Growth: What Is It & Why Does It Matter?
Forj
OCTOBER 2, 2023
Over the past few decades, we’ve seen trends evolve from marketing-led growth to sales-led growth to product-led growth. Now, the fastest-growing associations are building their strategies around community-led growth. Much like its predecessors, community-led growth acts as a multiplier on top of product-led growth. But unlike its predecessors, it puts members firmly at the center of your strategy.
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