Using member research
AUGUST 29, 2011
Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. Then Amanda Rosewarne from Kingston Business School talked about her project collecting CPD research amongst employers and professional bodies.