Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations . MORE
Association Management Member Engagement Online Community ManagementThis time of year is a whirlwind of activity on most people’s calendars. MORE
Showing #VolunteerLove is a winning strategy for driving member engagement. Because volunteering is the stickiest type of member engagement. That was the message of the ASAE Membership Section Council webinar , Driving Member Engagement by Showing #VolunteerLove MORE
Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?” MORE
Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. The post 2 genius ways to up your member engagement game. YourMembership News Member Engagement Industry TrendsDon’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count all the channels, blogs, newsletters, etc. you’re subscribed to? MORE
Member engagement starts with your onboarding process. One of the metrics I established as a membership manager at a medical association was to determine the likeliness of new members to renew their membership based on their level of engagement. MORE
Member Engagement Analytics Content Strategy Customer Marketing MORE
Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. Deeply understanding members is at the root of it all. Related: Member Engagement Research. MORE
Association Member Engagement WebinarHave you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry. MORE
There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members. MORE
We’ll be the first to admit, engaging with people online is tough - and that applies to your members as well. but they’re just not engaging with you online - on social media, in your online social community, in forums, etc. MORE
Like most new members, I was enthusiastic and pumped up about the journey ahead of me. For member-based organizations, this is a pivotal point in the relationship. What will happen to engagement when the newness wears off? Be proactive and purposeful with member outreach. MORE
image source A big thanks goes out to the more than forty association professionals who joined me on Wednesday, September 4 for an informal discussion on member engagement. For some, member engagement means getting members to utilize the association''s services. MORE
Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value? innovation leadership membership social media whitepaper #assnchat Anna Caraveli engagement KiKi L'Italien MORE
Association Management Member Engagement Online Community ManagementIt’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. MORE
A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive. MORE
The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. Why are some associations successful in capturing, engaging, and sustaining members, and some, frankly, aren’t? MORE
There is a short window of opportunity to engage new members. Most new members join with high hopes. The post The new member engagement rule of 3. Membership & Marketing Member EngagementIf we do not reach them while the window is open, it snaps shut, forever. They are curious to see what their membership will do for them because they do not specifically know what it will provide. appeared first on YourMembership. MORE
Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development. Membership engagement metrics are traditionally linked to event attendance, website visits, dwell time on webpages or report downloads. MORE
Member Engagement Data ManagementIs bottom-line revenue top of mind for your association? MORE
How can associations build loyalty and convince members to renew? According to research by Association Metrics , members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal. Association Executives Member Engagement Analytics MORE
Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. MORE
There are many consultants out there who are happy to give you the key to engaging your members but it’s not formulaic. True engagement comes from conversations. The post Three Ideas for Member Engagement appeared first on YourMembership.com. MORE
Member Engagement Analytics Generating Revenue Sales MORE
Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?” MORE
It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue. MORE
We often talk about best practices for onboarding new members - sending them warm welcome messages, inviting them to meetings and events, providing them with valuable content, etc. But let’s say you’ve done all of that and you still can’t get your new members to engage with you. MORE
Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention. MORE
There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 emails to engage some new members. MORE
Connect your members with companies hiring their skillsets + meeting their professional interests. Your members are the lifeblood of your association. You’re constantly designing programs during the member lifecycle, looking for smart ways to provide value at the right time. Some great times to connect are when: A member experiences a career transition. Career Centers Member Engagement + Retention MORE
Association Management Member Engagement SocialBusinessData from a recent report makes me think that there are a lot of executives that are losing sleep these days. MORE
Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. MORE
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members. MORE
Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Is Member Satisfaction A Solution? Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long. MORE
If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? MORE
As part of the release of the new Spark/ The Demand Networks whitepaper, Leading Engagement from the Outside-In , co-author Anna Caraveli and I had the opportunity to present a webinar for YourMembership.com’s Thought Leader series. MORE
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t. MORE
Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like? MORE
Association Management Member Engagement Online Community Management MORE
Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. That raises the question of the true purpose of member engagement. MORE
Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement. MORE
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action. MORE
Categories: Member Engagement + Retention Tags: associations , member engagement Member engagement has become one of those terms that is so commonly used it has lost its meaning (kind of like the “synergy” of the late ’90s). The post What is Member Engagement – (Venn Diagram Style) appeared first on YourMembership.com. MORE
Member Engagement Related Topics Potomac Core
AUGUST 29, 2017
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .
YourMembership Blog
NOVEMBER 1, 2013
There are many consultants out there who are happy to give you the key to engaging your members but it’s not formulaic. True engagement comes from conversations. The post Three Ideas for Member Engagement appeared first on YourMembership.com.
YourMembership Blog
MARCH 21, 2017
Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like?
YourMembership Blog
JULY 6, 2017
There is a short window of opportunity to engage new members. Most new members join with high hopes. The post The new member engagement rule of 3. Membership & Marketing Member EngagementIf we do not reach them while the window is open, it snaps shut, forever. They are curious to see what their membership will do for them because they do not specifically know what it will provide. appeared first on YourMembership.
Mariner
MARCH 31, 2017
Showing #VolunteerLove is a winning strategy for driving member engagement. Because volunteering is the stickiest type of member engagement. That was the message of the ASAE Membership Section Council webinar , Driving Member Engagement by Showing #VolunteerLove
Potomac Core
APRIL 20, 2015
Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Is Member Satisfaction A Solution? Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long.
YourMembership Blog
NOVEMBER 1, 2016
Connect your members with companies hiring their skillsets + meeting their professional interests. Your members are the lifeblood of your association. You’re constantly designing programs during the member lifecycle, looking for smart ways to provide value at the right time. Some great times to connect are when: A member experiences a career transition. Career Centers Member Engagement + Retention
Socious
SEPTEMBER 8, 2016
Member Engagement Analytics Content Strategy Customer Marketing
Socious
SEPTEMBER 5, 2016
Association Management Member Engagement SocialBusinessData from a recent report makes me think that there are a lot of executives that are losing sleep these days.
YourMembership Blog
AUGUST 2, 2017
Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. The post 2 genius ways to up your member engagement game. YourMembership News Member Engagement Industry TrendsDon’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count all the channels, blogs, newsletters, etc. you’re subscribed to?
Socious
OCTOBER 24, 2016
Member Engagement Analytics Generating Revenue Sales
Smooth The Path
MAY 11, 2017
There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.
Potomac Core
AUGUST 3, 2016
Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.
GrowthZone
JUNE 6, 2017
There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 emails to engage some new members.
Socious
AUGUST 30, 2016
If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate?
Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.
Associations Now
APRIL 5, 2017
Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.
Socious
JANUARY 7, 2016
Association Management Member Engagement Online Community ManagementIt’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle.
Smooth The Path
MAY 7, 2017
Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. Deeply understanding members is at the root of it all. Related: Member Engagement Research.
Socious
NOVEMBER 1, 2016
Association Member Engagement WebinarHave you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.
Spark Consulting
JULY 7, 2015
Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value? innovation leadership membership social media whitepaper #assnchat Anna Caraveli engagement KiKi L'Italien
Eric Lanke
JUNE 10, 2013
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members.
Optimist Consulting
MARCH 27, 2016
Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development. Membership engagement metrics are traditionally linked to event attendance, website visits, dwell time on webpages or report downloads.
Associations Now
FEBRUARY 1, 2016
A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive.
SocialFish
JUNE 1, 2015
It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.
Spark Consulting
MAY 29, 2015
As part of the release of the new Spark/ The Demand Networks whitepaper, Leading Engagement from the Outside-In , co-author Anna Caraveli and I had the opportunity to present a webinar for YourMembership.com’s Thought Leader series.
Associations Now
MAY 16, 2017
Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention.
Socious
DECEMBER 16, 2015
Association Management Member Engagement Online Community ManagementThis time of year is a whirlwind of activity on most people’s calendars.
Higher Logic
MARCH 9, 2016
Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement.
YourMembership Blog
NOVEMBER 29, 2012
Categories: Member Engagement + Retention Tags: associations , member engagement Member engagement has become one of those terms that is so commonly used it has lost its meaning (kind of like the “synergy” of the late ’90s). The post What is Member Engagement – (Venn Diagram Style) appeared first on YourMembership.com.
Associations Now
MAY 27, 2015
Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. That raises the question of the true purpose of member engagement.
MembersClick
MAY 10, 2017
We often talk about best practices for onboarding new members - sending them warm welcome messages, inviting them to meetings and events, providing them with valuable content, etc. But let’s say you’ve done all of that and you still can’t get your new members to engage with you.
SocialFish
DECEMBER 19, 2016
Like most new members, I was enthusiastic and pumped up about the journey ahead of me. For member-based organizations, this is a pivotal point in the relationship. What will happen to engagement when the newness wears off? Be proactive and purposeful with member outreach.
Aptify
SEPTEMBER 7, 2017
Member Engagement Data ManagementIs bottom-line revenue top of mind for your association?
Eric Lanke
SEPTEMBER 9, 2013
image source A big thanks goes out to the more than forty association professionals who joined me on Wednesday, September 4 for an informal discussion on member engagement. For some, member engagement means getting members to utilize the association''s services.
Associations Now
NOVEMBER 5, 2014
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action.
Associations Now
JUNE 8, 2017
Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?”
Jamie Notter
JUNE 18, 2015
The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. Why are some associations successful in capturing, engaging, and sustaining members, and some, frankly, aren’t?
MembersClick
JUNE 21, 2017
We’ll be the first to admit, engaging with people online is tough - and that applies to your members as well. but they’re just not engaging with you online - on social media, in your online social community, in forums, etc.
SocialFish
NOVEMBER 4, 2015
Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?”
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