Trending Sources

Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Marketers have the same problem - finding ways of getting people to engage with their content. That’s why, more and more, marketers lean on ‘influencer marketing’ to connect with prospects and deepen relationships with existing customers. Influencer Marketing Is on the Rise.

Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. Marketers will thus have a range of new options for live content. Marketing Social Media

Content Marketing: Approach Overview

Slice-Works

Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews.

How To Get More Online Donations With Content Marketing

NonProfit University Blog

Today I’m going to show you how to get more online donations with content marketing. While the execution isn’t always so clear, content marketing for nonprofits can increase visitors to your site and help to convert them into online donors.

The Marketing Communications Audit: Content Marketing Step 2

Slice-Works

What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes.

Report: Marketing Hires Are on the Rise

Associations Now

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. The post Report: Marketing Hires Are on the Rise appeared first on Associations Now

The Importance of Marketing Diversification

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.

Content Marketing: What Is It?

Slice-Works

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing.

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

How to Simplify Your Membership Marketing

Membership Marketing

Frequently, I have the opportunity to review the membership marketing programs of various associations. They need to increase the frequency and reach of their marketing efforts. Over Testing: Any good marketer is in favor of testing.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention.

Seven Keys to Marketing Success

Spark Consulting

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. What are you trying to market to them? marketing strategy

Lifecycle Marketing: The Foundation for Membership Marketing

Membership Marketing

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1.

Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Inbound marketing. Marketing

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What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

eBook 50

Content Marketing Step 1: Know Your Audience

Slice-Works

Association Marketing Content marketing Digital marketing Marketing Marketing Strateghy Messaging Non-profit marketing Social Media Technology audience content content marketing strategy Demographics google analytics marketing persona psychographics Social media

Fun Facts about Mobile Marketing

Spark Consulting

Hubspot shares 50 “amazing” facts about mobile marketing that should light a fire under your efforts: 50 Amazing Facts About Mobile from Jamie Turner. marketing presentations HubSpot Jamie Notter Leslie White mobile Peter Houstle We all know we should be doing it, and some of us are. The items I think are most important for associations include: 25% of Americans access the Internet ONLY through their mobile devices.

10 SEO Tips to Enhance Your Content Marketing Strategy

Slice-Works

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.]. Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water.

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful. executing their own marketing.

10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.

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Marketing: A Gardener’s Almanac

Slice-Works

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan.

Modernize your association with marketing automation.

YourMembership Blog

As a membership manager, all I ever wanted was for marketing automation to drive membership growth and retention. I knew if we implemented marketing automation, it would alleviate this […]. Automate your member + prospective member communications.

Marketing: Getting Personalization Right

Associations Now

How three companies created personalized marketing campaigns without being creepy. The post Marketing: Getting Personalization Right appeared first on Associations Now Are you—like me—looking for a festive blanket scarf online?

Infographics Out, Quality In: Report Highlights Content Marketing Trends

Associations Now

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy.

Is Your Retention Marketing Plan Inbound-y Enough?

Socious

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. Association Management Member Engagement Member Benefits Membership Marketing

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Seriously, Your Conference Marketing Is Not About You!

Velvet Chainsaw

There is not a more accurate line about marketing your conference than that! Effective conference marketing is about them. Your target market. The challenge with so much of our event marketing and branding techniques is that we think it’s about us. It’s not about you!

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Use content marketing/member storytelling. For more on developing personas, see this article from the Content Marketing Institute. Uncategorized Membership marketing

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence.

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How to Get Your Customers to Sell and Market for You

Socious

Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online.

Top 5 essentials for your membership marketing strategy

Optimist Consulting

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy?

Survey Sheds Light on 2017 Marketing Priorities

Associations Now

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The results show that 83 percent of respondents agree that marketing is becoming increasingly important.

ISO Your Membership and Marketing Materials

Spark Consulting

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. The concept is that I’ll open the session with 10 quick tips to use in evaluating marketing materials, and then participants will have the chance to go around the room giving feedback on actual association membership and marketing materials. conferences marketing membership presentations ASAE

Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. What other visual marketing tools you are using?

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