Expert insights. Personalized for you.
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Embrace Content Marketing appeared first on The Moery Company. Communications Marketing Podcast Small BusinessThe Moery Company faced major headwinds in its start-up phase. MORE
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. The poorer your email content, the more difficult it will be to market effectively. MORE
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing MORE
The post Marketers, It’s Time to Rethink Email Engagement Metrics appeared first on Higher Logic. The way marketers measure email engagement is changing, due to new security threats and restrictions. MORE
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try MORE
The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. MORE
The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic. Software integrations play a big role in creating a productive, effective association marketing team. MORE
I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience? Marketing Automation with a Conscience. Let’s return to our original goal: marketing with a conscience. MORE
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video MORE
The ASAE Marketing Section Council is conducting a short survey to measure interest in various marketing-related topics for purposes of supporting ASAE’s marketing educational efforts, including the types of sessions we’ll see at next spring’s 2014 Marketing, Membership & Communications Conference. Please feel free to share this link with other association marketing professionals. conferences marketing ASAE surveys MORE
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales MORE
In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation. MORE
The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Membership & Marketing Job Board Software Career Center Solutions MORE
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the podcast Self Made Man. Marketing to Make Change Happen. MORE
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? What are you trying to market to them? marketing strategy MORE
Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit. MORE
Use this 8-part membership marketing campaign template from Mighty Citizen to help your association plan, execute and evaluate your next membership drive. The post Using a Membership Marketing Campaign Template appeared first on Association Adviser. MORE
This webinar covers why your association needs to embrace digital marketing and how to scale your efforts. The post Webinar: Embrace Digital Marketing or Get Left Behind appeared first on The Moery Company. Resources digital marketing webinar MORE
Welcome to Marketing Insights. If you are ready to start a podcast and need some guidance, reachout to us and we will be in contact shortly: The post Marketing Insights – Podcasting appeared first on The Moery Company. Today I’m going to cover podcasts. MORE
The post Empathetic Marketing: Cultivating Creativity and Connection appeared first on Association Adviser. COVID-19 Resources Features Leadership Marketing & Communications empathetic marketing MORE
When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The post Maximize the Marriage of Marketing and Technology by Understanding Trends appeared first on.orgSource. MORE
Hello, welcome to Marketing Insights. Today I’m going to cover the importance of marketing right now. So, what does this mean for marketing and your business? It is time to expand your digital marketing efforts, because your target audience is there. According to Mintel , consumers have expanded their digital activities while marketers have simultaneously expanded the ways they connect with consumers. MORE
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try MORE
The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. MORE
The post Meet the Team – Emma Greenwood, Marketing and Communications Intern appeared first on The Moery Company. Communications Marketing associations emma greenwood marketing meet the teamHi everybody! MORE
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing MORE
Membership & Marketing Member Engagement Marketing Automation Email MarketingEmail is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?. MORE
Consider these digital marketing trends for engaging more effectively with your association's audience as your assemble your 2022 marketing plan. The post Put These 5 Digital Marketing Trends on Your 2022 Radar appeared first on Association Adviser. MORE
Mine was a marketing activity, and got me thinking: what’s the simplest way to explain marketing? Here’s what I came up with: Marketing is about telling people what your company makes and helping them understand why they would want or need it. That was the question I posed to the older kids, and I think it’s a critical question for association marketers, as we think about how to market what we do to our members and other audiences. marketing MORE
What is happening in the association market with meetings, association staffing, and membership? One thing drives their participation in membership is marketing. This week, we had a 78% open rate on a marketing piece. This week, we had a 78% open rate on a marketing piece. MORE
Why do you need an association marketing strategy? An effective association marketing strategy: Helps you acquire new members. There are so many marketing channels and strategies! Diversify your marketing channels. marketing managing-your-organization MORE
Ensure your association has some real estate within the most popular platforms by improving your social media job board marketing. The post How to Market Your Association Job Board on Social Media appeared first on Association Adviser. MORE
The post Marketing 101: The Importance of Storytelling appeared first on The Moery Company. Business Development Business Practices MarketingMy friend and colleague, Marty Baum of Edgewood Consulting Group ( www.edgewoodcg.com ), a firm that specializes in working with major consumer packaged goods manufacturers and their retail customers, wrote to agree with me about the importance of knowing your call to action before you start speaking. MORE
How do you write good marketing copy? marketing In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms. Focus on benefits not features. Present your offer from your audience’s perspective, not the association’s. MORE
Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser. MORE
The post How are Other Associations Approaching Post-Pandemic Marketing? What will marketing look like for associations moving forward? The post How are Other Associations Approaching Post-Pandemic Marketing? MORE
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. MORE
One day, Marco—who works in the nonprofit sector—needed a new reusable water bottle. After searching around, he narrowed his options down to two. One was recycled plastic, decently priced, and had great reviews. The other was similar, but MORE
Seriously, though: If you’ve been struggling to bring in donations, marketingIt’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch. MORE
Marketing Related Topics Blue Sky eLearn
SEPTEMBER 10, 2021
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. The poorer your email content, the more difficult it will be to market effectively.
Moery Company
JANUARY 13, 2021
Welcome to Marketing Insights. If you are ready to start a podcast and need some guidance, reachout to us and we will be in contact shortly: The post Marketing Insights – Podcasting appeared first on The Moery Company. Today I’m going to cover podcasts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Moery Company
FEBRUARY 2, 2021
Hello, welcome to Marketing Insights. Today I’m going to cover the importance of marketing right now. So, what does this mean for marketing and your business? It is time to expand your digital marketing efforts, because your target audience is there. According to Mintel , consumers have expanded their digital activities while marketers have simultaneously expanded the ways they connect with consumers.
Wild Apricot
JUNE 4, 2021
Seriously, though: If you’ve been struggling to bring in donations, marketingIt’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.
Speaker: Jay Wilkinson, CEO & Founder, Firespring
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Higher Logic
MAY 13, 2021
The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.
Moery Company
JANUARY 11, 2021
The post Meet the Team – Emma Greenwood, Marketing and Communications Intern appeared first on The Moery Company. Communications Marketing associations emma greenwood marketing meet the teamHi everybody!
Wild Apricot
JULY 17, 2020
Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit.
YourMembership Blog
FEBRUARY 26, 2020
Membership & Marketing Member Engagement Marketing Automation Email MarketingEmail is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.
Socious
NOVEMBER 7, 2016
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales
Association Adviser
FEBRUARY 4, 2020
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing
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Higher Logic
AUGUST 17, 2021
The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic.
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
Association Adviser
APRIL 16, 2021
Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.
Wild Apricot
AUGUST 13, 2021
One day, Marco—who works in the nonprofit sector—needed a new reusable water bottle. After searching around, he narrowed his options down to two. One was recycled plastic, decently priced, and had great reviews. The other was similar, but
Moery Company
APRIL 22, 2019
The post Marketing 101: The Importance of Storytelling appeared first on The Moery Company. Business Development Business Practices MarketingMy friend and colleague, Marty Baum of Edgewood Consulting Group ( www.edgewoodcg.com ), a firm that specializes in working with major consumer packaged goods manufacturers and their retail customers, wrote to agree with me about the importance of knowing your call to action before you start speaking.
Moery Company
SEPTEMBER 30, 2019
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Embrace Content Marketing appeared first on The Moery Company. Communications Marketing Podcast Small BusinessThe Moery Company faced major headwinds in its start-up phase.
MembersClicks
AUGUST 25, 2021
Why do you need an association marketing strategy? An effective association marketing strategy: Helps you acquire new members. There are so many marketing channels and strategies! Diversify your marketing channels. marketing managing-your-organization
Association Adviser
MAY 25, 2021
Use this 8-part membership marketing campaign template from Mighty Citizen to help your association plan, execute and evaluate your next membership drive. The post Using a Membership Marketing Campaign Template appeared first on Association Adviser.
Moery Company
MARCH 30, 2020
This webinar covers why your association needs to embrace digital marketing and how to scale your efforts. The post Webinar: Embrace Digital Marketing or Get Left Behind appeared first on The Moery Company. Resources digital marketing webinar
Higher Logic
MARCH 15, 2018
In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.
Association Adviser
AUGUST 18, 2021
Consider these digital marketing trends for engaging more effectively with your association's audience as your assemble your 2022 marketing plan. The post Put These 5 Digital Marketing Trends on Your 2022 Radar appeared first on Association Adviser.
Moery Company
APRIL 22, 2021
What is happening in the association market with meetings, association staffing, and membership? One thing drives their participation in membership is marketing. This week, we had a 78% open rate on a marketing piece. This week, we had a 78% open rate on a marketing piece.
YourMembership Blog
JANUARY 6, 2020
The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Membership & Marketing Job Board Software Career Center Solutions
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
Higher Logic
JANUARY 16, 2019
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the podcast Self Made Man. Marketing to Make Change Happen.
Spark Consulting
OCTOBER 1, 2014
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? What are you trying to market to them? marketing strategy
Association Adviser
MARCH 1, 2021
Ensure your association has some real estate within the most popular platforms by improving your social media job board marketing. The post How to Market Your Association Job Board on Social Media appeared first on Association Adviser.
Higher Logic
APRIL 29, 2021
The post Marketers, It’s Time to Rethink Email Engagement Metrics appeared first on Higher Logic. The way marketers measure email engagement is changing, due to new security threats and restrictions.
Higher Logic
MAY 19, 2021
The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic. Software integrations play a big role in creating a productive, effective association marketing team.
Spark Consulting
DECEMBER 9, 2014
How do you write good marketing copy? marketing In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms. Focus on benefits not features. Present your offer from your audience’s perspective, not the association’s.
Wild Apricot
MAY 15, 2020
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
Association Adviser
JUNE 3, 2020
The post Empathetic Marketing: Cultivating Creativity and Connection appeared first on Association Adviser. COVID-19 Resources Features Leadership Marketing & Communications empathetic marketing
.orgSource
MAY 26, 2021
When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The post Maximize the Marriage of Marketing and Technology by Understanding Trends appeared first on.orgSource.
Spark Consulting
SEPTEMBER 9, 2014
Mine was a marketing activity, and got me thinking: what’s the simplest way to explain marketing? Here’s what I came up with: Marketing is about telling people what your company makes and helping them understand why they would want or need it. That was the question I posed to the older kids, and I think it’s a critical question for association marketers, as we think about how to market what we do to our members and other audiences. marketing
Higher Logic
MARCH 1, 2018
I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience? Marketing Automation with a Conscience. Let’s return to our original goal: marketing with a conscience.
Wild Apricot
DECEMBER 6, 2019
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
YourMembership Blog
NOVEMBER 9, 2017
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing
Spark Consulting
NOVEMBER 14, 2013
The ASAE Marketing Section Council is conducting a short survey to measure interest in various marketing-related topics for purposes of supporting ASAE’s marketing educational efforts, including the types of sessions we’ll see at next spring’s 2014 Marketing, Membership & Communications Conference. Please feel free to share this link with other association marketing professionals. conferences marketing ASAE surveys
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