The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. This is where marketing automation comes back in.

Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales

Trending Sources

Best practices in email marketing.

YourMembership Blog

The post Best practices in email marketing. Membership & Marketing Email MarketingMembers today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Higher Logic

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. These emails provide a different type of value for your members and may skew results for general marketing and member communication. Email can be overwhelming.

10 email marketing best practices for your organization.

YourMembership Blog

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing

Market research for associations leads to better decision-making.

YourMembership Blog

Market research is an asset to your association. Typically, market research for your association is defined as the planning, collection and. The post Market research for associations leads to better decision-making. Membership & Marketing Market Research

Four Keys to Writing Good Marketing Copy

Spark Consulting

How do you write good marketing copy? marketing In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak.

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Marketers have the same problem - finding ways of getting people to engage with their content. That’s why, more and more, marketers lean on ‘influencer marketing’ to connect with prospects and deepen relationships with existing customers. Influencer Marketing Is on the Rise.

What’s Your Marketing Resolution for 2016?

Spark Consulting

My resolution for association marketers would be for us to stop talking about segmentation and personalization and start doing it. What would your 2016 marketing resolution be? marketing Beth Brodovsky New Year's Resolutions

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

The Marketing Communications Audit: Content Marketing Step 2

Slice-Works

What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes.

How To Get More Online Donations With Content Marketing

NonProfit University Blog

Today I’m going to show you how to get more online donations with content marketing. While the execution isn’t always so clear, content marketing for nonprofits can increase visitors to your site and help to convert them into online donors.

10 Inexpensive (or Free) Nonprofit Marketing Tools That Create Stunning Visuals

Wild Apricot Blog

To create your own stunning visuals, here are 10 inexpensive and free nonprofit marketing tools that can help. Visual-Tools Nonprofit-Marketing-ToolsPosts with images and videos get shared up to 230% more than those without.

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5 questions to better market your career center.

YourMembership Blog

Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Content Marketing: What Is It?

Slice-Works

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing.

2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics.

Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Inbound marketing. Marketing

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Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

Lifecycle Marketing: The Foundation for Membership Marketing

Membership Marketing

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1.

Seven Keys to Marketing Success

Spark Consulting

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. What are you trying to market to them? marketing strategy

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

How to Simplify Your Membership Marketing

Membership Marketing

Frequently, I have the opportunity to review the membership marketing programs of various associations. They need to increase the frequency and reach of their marketing efforts. Over Testing: Any good marketer is in favor of testing.

5 Must-Have Nonprofit Digital Marketing Tools

Wild Apricot Blog

Here are the top 5 nonprofit digital marketing tools I’ve seen used most effectively. For each tool, I’ll show you how to use its best features and how much it costs

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Content Marketing Step 1: Know Your Audience

Slice-Works

Association Marketing Content marketing Digital marketing Marketing Marketing Strateghy Messaging Non-profit marketing Social Media Technology audience content content marketing strategy Demographics google analytics marketing persona psychographics Social media

10 SEO Tips to Enhance Your Content Marketing Strategy

Slice-Works

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.]. Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water.

The Importance of Marketing Diversification

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.

Fun Facts about Mobile Marketing

Spark Consulting

Hubspot shares 50 “amazing” facts about mobile marketing that should light a fire under your efforts: 50 Amazing Facts About Mobile from Jamie Turner. marketing presentations HubSpot Jamie Notter Leslie White mobile Peter Houstle We all know we should be doing it, and some of us are. The items I think are most important for associations include: 25% of Americans access the Internet ONLY through their mobile devices.

15 Brilliant Ways Word of Mouth Marketing Can Grow Your Nonprofit

Wild Apricot Blog

Marketing word-of-mouthIn this article, I’ll share 15 time-tested tactics for encouraging word of mouth conversations, and give you tips on how to encourage people to spread the word about your organization.

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What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

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Use These 5 Steps to Create a Successful Nonprofit Marketing Plan

Wild Apricot Blog

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Nonprofit-MarketingHere are 5 steps to create your own with examples.

Report: Content Marketing Getting More Interactive

Associations Now

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Is interactive content a hook that marketers can latch on to?

Report: Marketing Hires Are on the Rise

Associations Now

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. The post Report: Marketing Hires Are on the Rise appeared first on Associations Now

Marketing: A Gardener’s Almanac

Slice-Works

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan.

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

Seriously, Your Conference Marketing Is Not About You!

Velvet Chainsaw

There is not a more accurate line about marketing your conference than that! Effective conference marketing is about them. Your target market. The challenge with so much of our event marketing and branding techniques is that we think it’s about us. It’s not about you!

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention.

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. Association Management Member Engagement Member Benefits Membership Marketing

10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.

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ISO Your Membership and Marketing Materials

Spark Consulting

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. The concept is that I’ll open the session with 10 quick tips to use in evaluating marketing materials, and then participants will have the chance to go around the room giving feedback on actual association membership and marketing materials. conferences marketing membership presentations ASAE