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In an Employers’ Job Market, It’s Time for New Marketing Messages

WBT Systems

Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers. Your association’s marketing messages must also change to reflect the new job market and workplace…

Marketing 252
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The Complete Guide to Nonprofit Email Marketing

Wild Apricot

We'll show you how to fix that, share a few examples of engaging emails, and go over our top picks for nonprofit email marketing platforms. Sending out emails people just won't open?

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Level Up Your Association’s Email Marketing with Marketing Automation

Higher Logic

The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes. Can you take it even further?

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Nonprofit Marketing Plan: 8 Steps to Create A Strong Plan

Wild Apricot

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.

Marketing 422
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How to Write an Association Marketing Plan

Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!):

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A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs

WBT Systems

A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.

Marketing 370
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A Journey: From Member Marketing to Corporate Marketing

Higher Logic

The post A Journey: From Member Marketing to Corporate Marketing appeared first on Higher Logic. On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships. .

Marketing 177
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The Ins and Outs of Marketing Automation for Associations

Marketing automation. This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. How it’s like email marketing on steroids. How it’s like email marketing on steroids. Spoiler alert: It can.).

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Here’s a Powerful Marketing Tool Designed for Associations

Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Show the Benefits of Membership to Your Toughest Prospects. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. AND they work!

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Here’s How to Maximize Event Registrations & Increase Attendance

Post-Event Marketing. tips to help maximize your association’s event registrations and increase attendance. It includes event promotion tips for: Planning & Goal Setting. Messaging & Promotional Tactics. And much more! Putting on an event is no small task; these tips will be your new blueprint for success.

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Membership Recruitment: Converting Your Toughest Prospects

Grab the free marketing tool now! Or use it as inspiration to create your own version. Infographics have power. They're a quick read. AND they work! Get yours today and put it to work for your association.

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Ultimate Guide to Monetizing Association Member Education

This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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10 Questions to Ask Before Buying an LMS

With so many options available in the market, how do you ensure you make the best choice? Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. This guide is your key to finding the ideal enterprise learning platform for your business.

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How to Create a Winning Event Marketing Strategy

They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences.

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The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr