Higher Logic

MAY 13, 2021

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.

Resources 320

Resources Marketing Communications Strategy 320

Wild Apricot

JULY 17, 2020

Wondering how your nonprofit can use cause marketing? Here's everything you need to know about partnering with a business for mutual profit.

Marketing 431

Marketing 431

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Higher Logic

DECEMBER 8, 2022

The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. Within this model, the consequences are many, and the benefits are few.

Content 191

Content Marketing 191

Higher Logic

OCTOBER 5, 2021

The post 8 Tech Survival Tools Every Association Marketer Needs appeared first on Higher Logic. Find out which tech tools association marketers like you are using to work more efficiently and creatively. The post 8 Tech Survival Tools Every Association Marketer Needs appeared first on Higher Logic.

Tools 296

Tools Marketing 296

Higher Logic

AUGUST 17, 2022

The post Answers to Common Email Marketing Questions (Vol. Make sure you have the basics covered when starting any email marketing campaign. . The post Answers to Common Email Marketing Questions (Vol. 1) appeared first on Higher Logic. 1) appeared first on Higher Logic.

Email Marketing 175

Email Marketing Marketing 175

Higher Logic

AUGUST 26, 2022

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. The post Answers to Common Email Marketing Questions (Vol. 2) appeared first on Higher Logic.

Email Marketing 175

Email Marketing Marketing Tools Technology 175

Higher Logic

MAY 16, 2022

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International.

Marketing 175

Marketing Communications Strategy 175

Higher Logic

MAY 18, 2022

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic.

Marketing 175

Marketing Content Communications Strategy 175

Higher Logic

AUGUST 6, 2021

The post How are Other Associations Approaching Post-Pandemic Marketing? What will marketing look like for associations moving forward? The post How are Other Associations Approaching Post-Pandemic Marketing? appeared first on Higher Logic. What worked for associations last year? appeared first on Higher Logic.

Marketing 280

Marketing 280

Higher Logic

MAY 9, 2022

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic.

Marketing 175

Marketing Communications Strategy 175

Higher Logic

APRIL 15, 2022

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing. The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic.

Marketing 175

Marketing Email Marketing Communications Strategy 175

WBT Systems

APRIL 18, 2022

Most associations focus their education and credentialing programs on their primary market: the people working in the profession for which the association was founded, for example, in ASAE’s case, association…

Education 277

Education Marketing Industry Examples 277

WBT Systems

DECEMBER 14, 2020

12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs.

Education 334

Education Marketing 334

Higher Logic

APRIL 20, 2022

The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic. We’re celebrating six association Marketing Movers and Shakers. The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic.

Marketing 175

Marketing Communications Strategy 175

Higher Logic

JULY 26, 2022

The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. Increase your ROI with these tips.

Marketing 175

Marketing Tips 175

Higher Logic

MAY 3, 2022

The post Marketing Movers & Shakers: Meet Andrea Huggins appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Andrea Huggins appeared first on Higher Logic. Next up, meet Andrea Huggins!

Marketing 156

Marketing Communications Strategy 156

Wild Apricot

DECEMBER 6, 2019

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

Email Marketing 330

Email Marketing Marketing Strategy How To 330

Higher Logic

AUGUST 17, 2021

The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. Want to get your emails past spam filtering? Being on the allow-list can help you ensure your emails are delivered.

Email Marketing 276

Email Marketing Communications Tips Marketing 276

Wild Apricot

JUNE 4, 2021

It’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch. Seriously, though: If you’ve been struggling to bring in donations,

Marketing 470

Marketing 470

Higher Logic

JANUARY 19, 2022

The post Erika Jolly Brookes on 2022 Community Predictions & Top Skills for Marketers appeared first on Higher Logic.

Marketing 291

Marketing 291

WBT Systems

SEPTEMBER 15, 2020

How to Market Credentialing Programs in a Crappy Economy. Read more about How to Market Credentialing Programs in a Crappy Economy.

Marketing 328

Marketing How To 328

Wild Apricot

MAY 15, 2020

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

Email Marketing 271

Email Marketing Marketing Strategy How To 271

Higher Logic

APRIL 7, 2022

The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Check the list – and if you are, never fear, we provide solutions!

Email Marketing 175

Email Marketing Marketing Communications Strategy 175

Higher Logic

MARCH 3, 2022

The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic. Is your association ready to level up from email marketing? These are the 8 must-haves to look for in a marketing automation platform. The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic.

Tips 175

Tips Marketing Email Marketing Communications 175

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.” .,

Event Planning 149

Event Planning Marketing Conference Committee 149

Higher Logic

MARCH 12, 2021

The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings?

Examples 268

Examples Marketing Communications Strategy 268

Wild Apricot

MARCH 3, 2020

Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020.

Strategy 322

Strategy Marketing Organization 322

WBT Systems

APRIL 3, 2023

Until recently, executives or aspiring leaders were usually the only people you knew who worked with coaches, but that’s changing. According to a study by the International Coaching Federation (ICF), millennials…

millennials 327

millennials Marketing 327

Wild Apricot

SEPTEMBER 2, 2020

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 7 steps to create your own with examples.

Marketing 313

Marketing Examples Organization 313

WBT Systems

APRIL 24, 2023

If your association offers (or plans to offer) a credentialing program, you know all about job analysis—or should know. Job analysis is the best way to connect the content of your credentialing or education…

Analysis 249

Analysis Marketing Education Content 249