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Moery Company
MARCH 16, 2022
successful email marketing strategy is vital to achieving your marketing and sales goals. A marketing email received in the middle of a busy workday that focuses on a sales pitch will likely be skipped, but an email offering immediate, attainable value can be a welcome surprise.
Moery Company
MARCH 16, 2022
A successful email marketing strategy is vital to achieving your marketing and sales goals. A marketing email received in the middle of a busy workday that focuses on a sales pitch will likely be skipped, but an email offering immediate, attainable value can be a welcome surprise.
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Blue Sky eLearn
SEPTEMBER 10, 2021
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. The poorer your email content, the more difficult it will be to market effectively.
Moery Company
JANUARY 13, 2021
Welcome to Marketing Insights. If you are ready to start a podcast and need some guidance, reachout to us and we will be in contact shortly: The post Marketing Insights – Podcasting appeared first on The Moery Company. Today I’m going to cover podcasts.
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What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.
Moery Company
FEBRUARY 2, 2021
Hello, welcome to Marketing Insights. Today I’m going to cover the importance of marketing right now. So, what does this mean for marketing and your business? It is time to expand your digital marketing efforts, because your target audience is there. According to Mintel , consumers have expanded their digital activities while marketers have simultaneously expanded the ways they connect with consumers.
Wild Apricot
JUNE 4, 2021
Seriously, though: If you’ve been struggling to bring in donations, marketingIt’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.
Higher Logic
MAY 16, 2022
The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.
Association Adviser
FEBRUARY 24, 2022
Marketing is not just a collection of projects, promotions, successes, and failures. The post What is Marketing Maturity? Features Marketing & CommunicationsThis article was originally published by Mighty Citizen. “It
Higher Logic
MAY 18, 2022
The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic.
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Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.
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Higher Logic
MAY 9, 2022
The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.
Socious
NOVEMBER 7, 2016
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales
Wild Apricot
JULY 17, 2020
Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit.
Higher Logic
APRIL 15, 2022
The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing.
Speaker: Jay Wilkinson, CEO & Founder, Firespring
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
YourMembership Blog
FEBRUARY 26, 2020
Membership & Marketing Member Engagement Marketing Automation Email MarketingEmail is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.
Higher Logic
APRIL 20, 2022
The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic. We’re celebrating six association Marketing Movers and Shakers. The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic.
Higher Logic
MAY 3, 2022
The post Marketing Movers & Shakers: Meet Andrea Huggins appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.
Higher Logic
MAY 13, 2021
The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.
Moery Company
JANUARY 11, 2021
The post Meet the Team – Emma Greenwood, Marketing and Communications Intern appeared first on The Moery Company. Communications Marketing associations emma greenwood marketing meet the teamHi everybody!
Membership Marketing
MAY 24, 2022
This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance.
HighRoad Solution
MAY 26, 2022
Marketing planning can be exciting. Marketing Automation Email Automation A/B Testing Marketing Planning Split TestingIt's often the time where new ideas get thrown on the table, innovative and analytical thinking converge, and rough concepts get fully baked.
Association Adviser
FEBRUARY 4, 2020
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.
Moery Company
SEPTEMBER 30, 2019
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Embrace Content Marketing appeared first on The Moery Company. Communications Marketing Podcast Small BusinessThe Moery Company faced major headwinds in its start-up phase.
Multiview
JUNE 23, 2022
This initiative is part of Chrome’s plan to phase out support for third-party cookies, which can begin raising red flags for any association who may be using programmatic efforts as part of their marketing plan. Google will begin Stage 1 of the Privacy Sandbox initiative in late-2022.
Moery Company
MARCH 30, 2020
This webinar covers why your association needs to embrace digital marketing and how to scale your efforts. The post Webinar: Embrace Digital Marketing or Get Left Behind appeared first on The Moery Company. Resources digital marketing webinar
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
Association Adviser
APRIL 16, 2021
Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
Higher Logic
OCTOBER 5, 2021
The post 8 Tech Survival Tools Every Association Marketer Needs appeared first on Higher Logic. Find out which tech tools association marketers like you are using to work more efficiently and creatively.
Spark Consulting
OCTOBER 1, 2014
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? What are you trying to market to them? marketing strategy
YourMembership Blog
JANUARY 6, 2020
The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Membership & Marketing Job Board Software Career Center Solutions
Spark Consulting
DECEMBER 9, 2014
How do you write good marketing copy? marketing In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms. Focus on benefits not features. Present your offer from your audience’s perspective, not the association’s.
Moery Company
APRIL 22, 2019
The post Marketing 101: The Importance of Storytelling appeared first on The Moery Company. Business Development Business Practices MarketingMy friend and colleague, Marty Baum of Edgewood Consulting Group ( www.edgewoodcg.com ), a firm that specializes in working with major consumer packaged goods manufacturers and their retail customers, wrote to agree with me about the importance of knowing your call to action before you start speaking.
Higher Logic
APRIL 7, 2022
The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic.
Higher Logic
MARCH 15, 2018
In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.
Higher Logic
AUGUST 6, 2021
The post How are Other Associations Approaching Post-Pandemic Marketing? What will marketing look like for associations moving forward? The post How are Other Associations Approaching Post-Pandemic Marketing?
Spark Consulting
SEPTEMBER 9, 2014
Mine was a marketing activity, and got me thinking: what’s the simplest way to explain marketing? Here’s what I came up with: Marketing is about telling people what your company makes and helping them understand why they would want or need it. That was the question I posed to the older kids, and I think it’s a critical question for association marketers, as we think about how to market what we do to our members and other audiences. marketing
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