Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. The first step is understanding the differences between email marketing and marketing automation tools.

Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales

[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Email Marketing.

Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.

The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. This is where marketing automation comes back in.

Developing a Micro-Moments Marketing Strategy

Higher Logic

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach.

What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal.

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). What drives marketing automation adoption.

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3 Ways Organizations Win at Marketing

Wild Apricot Blog

Organizations that seem to win at marketing their mission and their programs. Nonprofit-MarketingYou see them every day. On Instagram, on Facebook and IRL (in real life). They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!

Web Tracking Is Your Marketing Automation Advantage

Higher Logic

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data. This unlocks a plethora of options for the modern marketer. Communications Marketing Marketing Automation

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

The Ultimate Guide to Trade Show Marketing

Aaron Wolowiec

This Ultimate Guide to Trade Show Marketing will take you through the entire strategizing, planning and execution processes for your upcoming trade show to ensure you’re fully prepared for trade show marketing success

Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. Marketing Automation

INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer Relationship Management Customer Marketing HubSpot TipsGary Vaynerchuk. Anna Kendrick. Alec Baldwin. 4 days, a dozen high-profile headliners, and so many sessions it will make your head spin.

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Ryan Van Wagenen | International Private Equity Market

NonProfit University Blog

Continue reading Ryan Van Wagenen | International Private Equity Market at STL.News. Business International Market International Private International Private Equity Market Private Equity Market Private Market ryan ryan van wagenen TodayNews van Wagenen

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Is Your Retention Marketing Plan Inbound-y Enough?

Socious

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

10 email marketing best practices for your organization.

YourMembership Blog

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing

Global Scaffolding Market Expected to Reach US$ 78.4 Bn by 2026: Transparency Market Research

NonProfit University Blog

North America held the highest market share in the scaffolding market in 2017. Continue reading Global Scaffolding Market Expected to Reach US$ 78.4 Bn by 2026: Transparency Market Research at STL.News.

New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.

The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. Scott Oser, president of Scott Oser Associates.

Best practices in email marketing.

YourMembership Blog

The post Best practices in email marketing. Membership & Marketing Email MarketingMembers today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.

14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. Content Marketing Institute.

The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The Membership Marketing Benchmarking Report is made possible by the faithful contributions of hundreds of associations that contribute their data, comments, and guidance each year.

The Psychology of Color in Marketing and Branding for Your Association

Socious

Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?

Seven Keys to Marketing Success

Spark Consulting

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. What are you trying to market to them? marketing strategy

Explaining Marketing to a Kid

Spark Consulting

Mine was a marketing activity, and got me thinking: what’s the simplest way to explain marketing? Here’s what I came up with: Marketing is about telling people what your company makes and helping them understand why they would want or need it. marketing

How do association marketers fight email fatigue?

Aaron Wolowiec

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014.

BEIJING | Asian markets rebound from trade fears

NonProfit University Blog

BEIJING— Asian stock markets rose Thursday following Wall Street’s decline amid U.S.-Chinese Continue reading BEIJING | Asian markets rebound from trade fears at STL.News. Business Asian markets Beijing New York Mercantile Exchange oil prices recovered TodayNews Trade fears

Four Keys to Writing Good Marketing Copy

Spark Consulting

How do you write good marketing copy? marketing In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak.

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Marketers have the same problem - finding ways of getting people to engage with their content. That’s why, more and more, marketers lean on ‘influencer marketing’ to connect with prospects and deepen relationships with existing customers. Influencer Marketing Is on the Rise.

Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence.

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