Components to a Strong Email Marketing Strategy

Moery Company

successful email marketing strategy is vital to achieving your marketing and sales goals. A marketing email received in the middle of a busy workday that focuses on a sales pitch will likely be skipped, but an email offering immediate, attainable value can be a welcome surprise.

Components to a Strong Email Marketing Strategy

Moery Company

A successful email marketing strategy is vital to achieving your marketing and sales goals. A marketing email received in the middle of a busy workday that focuses on a sales pitch will likely be skipped, but an email offering immediate, attainable value can be a welcome surprise.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. The poorer your email content, the more difficult it will be to market effectively.

5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person.

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

Marketing Insights – Podcasting

Moery Company

Welcome to Marketing Insights. If you are ready to start a podcast and need some guidance, reachout to us and we will be in contact shortly: The post Marketing Insights – Podcasting appeared first on The Moery Company. Today I’m going to cover podcasts.

Marketing Insights – The Importance of Marketing Now

Moery Company

Hello, welcome to Marketing Insights. Today I’m going to cover the importance of marketing right now. So, what does this mean for marketing and your business? It is time to expand your digital marketing efforts, because your target audience is there. According to Mintel , consumers have expanded their digital activities while marketers have simultaneously expanded the ways they connect with consumers.

The Beginner’s Guide to Nonprofit Marketing

Wild Apricot

Seriously, though: If you’ve been struggling to bring in donations, marketingIt’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.

Level Up Your Association’s Email Marketing with Marketing Automation

Higher Logic

The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes.

Answers to Common Email Marketing Questions (Vol. 2)

Higher Logic

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. The post Answers to Common Email Marketing Questions (Vol.

Membership Recruitment: Converting Your Toughest Prospects

Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.

Answers to Common Email Marketing Questions (Vol. 1)

Higher Logic

The post Answers to Common Email Marketing Questions (Vol. Make sure you have the basics covered when starting any email marketing campaign. . The post Answers to Common Email Marketing Questions (Vol. Uncategorized marketing automation

How Your Nonprofit Can Succeed with Cause Marketing

Wild Apricot

Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit.

Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales

9 Ways to Maximize Your Marketing Automation Platform Investment

Higher Logic

The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. Uncategorized marketing automation

The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr

What is Marketing Maturity?

Association Adviser

Marketing is not just a collection of projects, promotions, successes, and failures. The post What is Marketing Maturity? Features Marketing & CommunicationsThis article was originally published by Mighty Citizen. “It

5 best practices to improve your association’s email marketing

YourMembership Blog

Membership & Marketing Member Engagement Marketing Automation Email MarketingEmail is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.

Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

The post Meet the Team – Emma Greenwood, Marketing and Communications Intern appeared first on The Moery Company. Communications Marketing associations emma greenwood marketing meet the teamHi everybody!

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Marketing Movers & Shakers: Meet Annie Henderson

Higher Logic

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.

Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.

Marketing Movers & Shakers: Meet Braden Hon

Higher Logic

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic.

28 Super Engaging Ideas for Giving Tuesday, from Campaign to Marketing

Wild Apricot

Ah, Giving Tuesday. This international day of giving is a nonprofit’s dream, but there sure is a lot of competition with other organizations! In order to make Giving Tuesday your most profitable day of the year, it’s so important to get. fundraising

Marketing Movers & Shakers: Meet Ashley Baker

Higher Logic

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.

Marketing Movers & Shakers: Meet Debbie Segor

Higher Logic

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing.

Marketing Movers & Shakers: Meet Amanda Dollman

Higher Logic

The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic. We’re celebrating six association Marketing Movers and Shakers. The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic.

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.

Why Your Association Needs to Market its Position

Association Adviser

So how can a marketing strategy help associations accomplish that? The post Why Your Association Needs to Market its Position appeared first on Association Adviser. Marketing & Communications content strategy marketing plan marketing strategy member engagement non-dues revenue

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Embrace Content Marketing appeared first on The Moery Company. Communications Marketing Podcast Small BusinessThe Moery Company faced major headwinds in its start-up phase.

Marketing Movers & Shakers: Meet Andrea Huggins

Higher Logic

The post Marketing Movers & Shakers: Meet Andrea Huggins appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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Webinar: Embrace Digital Marketing or Get Left Behind

Moery Company

This webinar covers why your association needs to embrace digital marketing and how to scale your efforts. The post Webinar: Embrace Digital Marketing or Get Left Behind appeared first on The Moery Company. Resources digital marketing webinar

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

How to Personalize Your Marketing to Drive Engagement

Association Adviser

Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.

Seven Keys to Marketing Success

Spark Consulting

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? What are you trying to market to them? marketing strategy

The Seven Deadly Sins of Membership Marketing

Membership Marketing

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance.

Four Keys to Writing Good Marketing Copy

Spark Consulting

How do you write good marketing copy? marketing In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms. Focus on benefits not features. Present your offer from your audience’s perspective, not the association’s.

8 Tech Survival Tools Every Association Marketer Needs

Higher Logic

The post 8 Tech Survival Tools Every Association Marketer Needs appeared first on Higher Logic. Find out which tech tools association marketers like you are using to work more efficiently and creatively.

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