195 How Your Nonprofit Can Succeed with Cause Marketing
Wild Apricot
JULY 17, 2020
Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit.
Marketing Related Topics 
Email Marketing vs. Marketing Automation
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. The first step is understanding the differences between email marketing and marketing automation tools.
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Email Marketing vs. Marketing Automation [Explained]
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS.
Can Inbound Marketing Apply to Customer Marketing?
Socious
NOVEMBER 7, 2016
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales
How to Avoid Fundraising’s Quiet Killer: Donor Attrition
Speaker: Jay Wilkinson, CEO & Founder, Firespring
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
5 best practices to improve your association’s email marketing
YourMembership Blog
FEBRUARY 26, 2020
Membership & Marketing Member Engagement Marketing Automation Email MarketingEmail is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.
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Driving Conversions through Content Marketing
Association Adviser
FEBRUARY 4, 2020
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing
Marketing 101: The Importance of Storytelling
Moery Company
APRIL 22, 2019
The post Marketing 101: The Importance of Storytelling appeared first on The Moery Company. Business Development Business Practices Marketing
The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
Webinar: Embrace Digital Marketing or Get Left Behind
Moery Company
MARCH 30, 2020
This webinar covers why your association needs to embrace digital marketing and how to scale your efforts. The post Webinar: Embrace Digital Marketing or Get Left Behind appeared first on The Moery Company. Resources digital marketing webinar
2019 Marketing Strategy: Food for Thought From Seth Godin
Higher Logic
JANUARY 16, 2019
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Resource: Transform Your Customer Marketing with Online Community.
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The Essential Guide to Nonprofit Email Marketing
Wild Apricot
MAY 15, 2020
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
The Essential Guide to Nonprofit Email Marketing
Wild Apricot
DECEMBER 6, 2019
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
Debunking 5 Marketing Automation Myths
Higher Logic
MARCH 15, 2018
In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.
Seven Keys to Marketing Success
Spark Consulting
OCTOBER 1, 2014
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. What are you trying to market to them? marketing strategy
Empathetic Marketing: Cultivating Creativity and Connection
Association Adviser
JUNE 3, 2020
The post Empathetic Marketing: Cultivating Creativity and Connection appeared first on Association Adviser. COVID-19 Resources Features Leadership Marketing & Communications empathetic marketing
How To Leverage Marketing For Your Career Center Brand
YourMembership Blog
JANUARY 6, 2020
The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Membership & Marketing Job Board Software Career Center Solutions
Four Keys to Writing Good Marketing Copy
Spark Consulting
DECEMBER 9, 2014
How do you write good marketing copy? marketing In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak.
The Evolution of Experience with Marketing Automation
Higher Logic
DECEMBER 14, 2017
Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. This is where marketing automation comes back in.
The Best Membership Marketing Strategies for Any Organization in 2020
Wild Apricot
MARCH 3, 2020
Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020
Are You Making These Three Marketing Mistakes?
MembersClicks
JULY 7, 2020
If you work for a smaller organization, you may wear a number of hats — among those, marketing and communications. All that to say.you may be making a few marketing mistakes you’re not even aware of! MC Insider marketing
Explaining Marketing to a Kid
Spark Consulting
SEPTEMBER 9, 2014
Mine was a marketing activity, and got me thinking: what’s the simplest way to explain marketing? Here’s what I came up with: Marketing is about telling people what your company makes and helping them understand why they would want or need it. marketing
Getting Started with Influencer Marketing
Association Adviser
OCTOBER 4, 2019
Consumers are looking for marketing that relates to them, and as that attitude grows, the future of influencer marketing will keep looking brighter. The post Getting Started with Influencer Marketing appeared first on Association Adviser.
Combining Your Inbound and Outbound Marketing Strategies
Higher Logic
FEBRUARY 2, 2018
In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers.
The makings of marketing mavens
Aaron Wolowiec
DECEMBER 16, 2014
But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?
How Automation Will Save Marketing
Higher Logic
MARCH 1, 2018
I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience? Marketing Automation with a Conscience. Let’s return to our original goal: marketing with a conscience.
Developing a Micro-Moments Marketing Strategy
Higher Logic
JANUARY 25, 2018
These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach.
Ace 2019 with 6 Expert Marketing Strategy Tips
Higher Logic
JANUARY 2, 2019
How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.
Marketing Team Remote Tips
HighRoad Solution
APRIL 3, 2020
Marketers are innately poised for change. They’re inclined to think creatively and move when the market demands. Regardless of a marketer's nimbleness, sudden environmental and culture change is never easy.
3 Ways Organizations Win at Marketing
Wild Apricot
JULY 5, 2018
Organizations that seem to win at marketing their mission and their programs. Nonprofit-MarketingYou see them every day. On Instagram, on Facebook and IRL (in real life). They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!
Can Inbound Marketing Apply to Customer Marketing?
Socious
NOVEMBER 7, 2016
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries.
10 email marketing best practices for your organization.
YourMembership Blog
NOVEMBER 9, 2017
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing
14 of Our Favorite Examples of Storytelling in Marketing
Higher Logic
JULY 26, 2018
The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Engagement Marketing
March Marketing: 2 Holiday Promos Worth Trying
MembersClicks
FEBRUARY 26, 2020
To some extent, you’re always marketing your association or chamber. it might be worth spicing up your marketing and experimenting with a fun seasonal promo. Association Views marketing
Best practices in email marketing.
YourMembership Blog
AUGUST 24, 2017
The post Best practices in email marketing. Membership & Marketing Email MarketingMembers today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.
Marketing Masterstrokes
Thanks For Playing
DECEMBER 4, 2012
Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum.
10 Inexpensive (or Free) Nonprofit Marketing Tools That Create Stunning Visuals
Wild Apricot
OCTOBER 18, 2017
To create your own stunning visuals, here are 10 inexpensive and free nonprofit marketing tools that can help. Visual-Tools Nonprofit-Marketing-ToolsPosts with images and videos get shared up to 230% more than those without.
New report: Association marketing has a ways to go
Aaron Wolowiec
AUGUST 10, 2015
Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “
Calling All Association Marketers!
Spark Consulting
NOVEMBER 14, 2013
The ASAE Marketing Section Council is conducting a short survey to measure interest in various marketing-related topics for purposes of supporting ASAE’s marketing educational efforts, including the types of sessions we’ll see at next spring’s 2014 Marketing, Membership & Communications Conference. Please feel free to share this link with other association marketing professionals. conferences marketing ASAE surveys
Corporate Marketing Tricks Hurt Associations
Smooth The Path
MAY 14, 2019
Selfish marketing creates customers who count on sales, coupons, and tricks to make purchases. The short-term tricks of corporate marketers will not work for the long-game of association marketing. Instead, our marketing messaging must offer value in the messaging itself.
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