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Nonprofit Marketing Plan: 8 Steps to Create A Strong Plan

Wild Apricot

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy. marketing

Marketing 355
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The Beginner’s Guide to Nonprofit Marketing

Wild Apricot

Seriously, though: If you’ve been struggling to bring in donations, marketingIt’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.

Marketing 382
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. The poorer your email content, the more difficult it will be to market effectively.

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How Your Nonprofit Can Succeed with Cause Marketing

Wild Apricot

Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit.

Marketing 389
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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

From broad communication to eLearning and virtual content distinctions to understanding the unique cultural nuances of a new demographic, there are many factors at play when it comes to localization projects at scale. Join this webinar with localization manager Zak Haitkin to dive into the details!

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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person.

Marketing 195
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Level Up Your Association’s Email Marketing with Marketing Automation

Higher Logic

The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes.

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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

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The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

Video 319
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6 Event Marketing Best Practices to Grow Your Show

Association Adviser

The post 6 Event Marketing Best Practices to Grow Your Show appeared first on Association Adviser. Events Features Marketing & Communications Association Event Best Practices association event marketing association events event marketing events marketing

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Here’s How to Maximize Event Registrations & Increase Attendance

Your association spends a lot of time (and money!) putting together events – the last thing you want is an empty room. Get more out of your event marketing with GrowthZone’s guide, “Before, During, & After: The How-To Guide to Successful Event Promotions.”

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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

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Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales

Marketing 193
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3 Ways Organizations Win at Marketing

Wild Apricot

Organizations that seem to win at marketing their mission and their programs. Nonprofit-MarketingYou see them every day. On Instagram, on Facebook and IRL (in real life). They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!

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5 best practices to improve your association’s email marketing

YourMembership Blog

Membership & Marketing Member Engagement Marketing Automation Email MarketingEmail is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.

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Membership Recruitment: Converting Your Toughest Prospects

Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.

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The Best Membership Marketing Strategies for Any Organization in 2020

Wild Apricot

Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020

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What is Marketing Maturity?

Association Adviser

Marketing is not just a collection of projects, promotions, successes, and failures. The post What is Marketing Maturity? Features Marketing & CommunicationsThis article was originally published by Mighty Citizen. “It

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28 Super Engaging Ideas for Giving Tuesday, from Campaign to Marketing

Wild Apricot

Ah, Giving Tuesday. This international day of giving is a nonprofit’s dream, but there sure is a lot of competition with other organizations! In order to make Giving Tuesday your most profitable day of the year, it’s so important to get. fundraising

Marketing 355
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Answers to Common Email Marketing Questions (Vol. 1)

Higher Logic

The post Answers to Common Email Marketing Questions (Vol. Make sure you have the basics covered when starting any email marketing campaign. . The post Answers to Common Email Marketing Questions (Vol. Uncategorized marketing automation

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The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

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Understand what makes Gen Z tick to market with impact

HighRoad Solution

Every year, associations and nonprofits clamor to reinvent their marketing, programming, and member experience strategies. Gen Z is slowly working its way into the workplace and the buying market. Marketing Planning Generation ZAnd while the table always turns with new technologies and approaches, in 2023 and beyond, new audiences are also entering the mix. That's right.

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Answers to Common Email Marketing Questions (Vol. 2)

Higher Logic

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. The post Answers to Common Email Marketing Questions (Vol.

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Follow These 7 Steps to Create a Nonprofit Marketing Plan

Wild Apricot

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t.

Marketing 338
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Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.

Resources 267
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The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr

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9 Ways to Maximize Your Marketing Automation Platform Investment

Higher Logic

The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. Uncategorized marketing automation

Marketing 170
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You Know You're a Savvy Association Marketer When.

Multiview

How can you tell good marketing from bad marketing? It doesn’t feel like marketing. So, how do you know if your marketing is on the right track? Social Media Digital Marketing Marketing Leadership Strategic Thinking Marketing Technology

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How Your Nonprofit Can Succeed with Cause Marketing

Wild Apricot

One day, Marco—who works in the nonprofit sector—needed a new reusable water bottle. After searching around, he narrowed his options down to two. One was recycled plastic, decently priced, and had great reviews. The other was similar, but

Marketing 312
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How to Do Content Marketing With Limited Resources

Association Adviser

A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. The post How to Do Content Marketing With Limited Resources appeared first on Association Adviser.

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

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Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.

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Marketing Movers & Shakers: Meet Annie Henderson

Higher Logic

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.

Marketing 170
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Connecting Community Content to Customer Experience and Marketing

Higher Logic

The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic

Content 181
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Marketing Movers & Shakers: Meet Braden Hon

Higher Logic

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic.

Marketing 170
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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

The "new normal" is now a little less new, a little more normal. Does that mean your current LMS strategy is in need of a refresh? Join Amanda Davis and Liam O’Malley to learn how to navigate the selection process from beginning to end so that your organization and eLearning content can truly flourish.

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Marketing Movers & Shakers: Meet Debbie Segor

Higher Logic

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing.

Marketing 170
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Marketing Movers & Shakers: Meet Ashley Baker

Higher Logic

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.

Marketing 170
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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Content 98
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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.