Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS.

Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. The first step is understanding the differences between email marketing and marketing automation tools.

Marketing 101: The Importance of Storytelling

Moery Company

The post Marketing 101: The Importance of Storytelling appeared first on The Moery Company. Business Development Business Practices Marketing

Corporate Marketing Tricks Hurt Associations

Smooth The Path

Selfish marketing creates customers who count on sales, coupons, and tricks to make purchases. The short-term tricks of corporate marketers will not work for the long-game of association marketing. Instead, our marketing messaging must offer value in the messaging itself.

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Resource: Transform Your Customer Marketing with Online Community.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. What are other marketers up to?

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Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.

The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. This is where marketing automation comes back in.

Making Marketing Simple for Associations

CommPartners

Marketing encompasses everything your association does. Here are some tips to break marketing down into bite-sized pieces.

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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

How Automation Will Save Marketing

Higher Logic

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience? Marketing Automation with a Conscience. Let’s return to our original goal: marketing with a conscience.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Your Guide to Effective [Not Annoying] Marketing Personalization. Marketing Automation: Creepy? Purpose – what is it?

Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers.

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Developing a Micro-Moments Marketing Strategy

Higher Logic

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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Associations and Lousy Marketing

Smooth The Path

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns.

Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries.

4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. For example, if you were marketing a hair salon for zoo animals…Sadly, most of us will never have the chance to write content where this type of humor/photo would be relevant. Looking for more marketing tips?

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%).

Ready, Fire, Aim Membership Marketing

Membership Marketing

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “

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Seven Keys to Marketing Success

Spark Consulting

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. What are you trying to market to them? marketing strategy

How do association marketers fight email fatigue?

Aaron Wolowiec

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014.

Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks.

Four Keys to Writing Good Marketing Copy

Spark Consulting

How do you write good marketing copy? marketing In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak.

INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer Relationship Management Customer Marketing HubSpot TipsGary Vaynerchuk. Anna Kendrick. Alec Baldwin. 4 days, a dozen high-profile headliners, and so many sessions it will make your head spin.

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Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?

Is Your Retention Marketing Plan Inbound-y Enough?

Socious

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

Web Tracking Is Your Marketing Automation Advantage

Higher Logic

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data. This unlocks a plethora of options for the modern marketer. Communications Marketing Marketing Automation

5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do.

Program Goals and Marketing Objectives

Eric Lanke

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In order to help achieve those goals, we engage in a variety of different marketing activities. Holding these marketing activities up to the metric of the program goal seems wrong.

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal.

14 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Engagement Marketing