Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. MORE
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Works closely with product owners, graphic designers and IT staff to deliver quality marketing collateral while maintaining NTCA’s image. MORE
Marketers have the same problem - finding ways of getting people to engage with their content. That’s why, more and more, marketers lean on ‘influencer marketing’ to connect with prospects and deepen relationships with existing customers. Influencer Marketing Is on the Rise. MORE
My resolution for association marketers would be for us to stop talking about segmentation and personalization and start doing it. What would your 2016 marketing resolution be? marketing Beth Brodovsky New Year's Resolutions MORE
Marketing word-of-mouthIn this article, I’ll share 15 time-tested tactics for encouraging word of mouth conversations, and give you tips on how to encourage people to spread the word about your organization. MORE
So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.]. Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. MORE
There is not a more accurate line about marketing your conference than that! Effective conference marketing is about them. Your target market. The challenge with so much of our event marketing and branding techniques is that we think it’s about us. It’s not about you! MORE
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales MORE
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. MORE
I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. The concept is that I’ll open the session with 10 quick tips to use in evaluating marketing materials, and then participants will have the chance to go around the room giving feedback on actual association membership and marketing materials. conferences marketing membership presentations ASAE MORE
Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. MORE
In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. Marketers will thus have a range of new options for live content. Marketing Social Media MORE
Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing MORE
The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. MORE
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. What are you trying to market to them? marketing strategy MORE
A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. The post Report: Marketing Hires Are on the Rise appeared first on Associations Now MORE
Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more. MORE
I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Use content marketing/member storytelling. For more on developing personas, see this article from the Content Marketing Institute. Uncategorized Membership marketing MORE
Frequently, I have the opportunity to review the membership marketing programs of various associations. They need to increase the frequency and reach of their marketing efforts. Over Testing: Any good marketer is in favor of testing. MORE
A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Is interactive content a hook that marketers can latch on to? MORE
Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews. MORE
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy? MORE
Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Inbound marketing. Marketing MORE
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. MORE
Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. Association Management Member Engagement Member Benefits Membership Marketing MORE
What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes. MORE
With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. MORE
Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing. MORE
Association Marketing Content marketing Digital marketing Marketing Marketing Strateghy Messaging Non-profit marketing Social Media Technology audience content content marketing strategy Demographics google analytics marketing persona psychographics Social media MORE
That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. These emails provide a different type of value for your members and may skew results for general marketing and member communication. Email can be overwhelming. MORE
Market research is an asset to your association. Typically, market research for your association is defined as the planning, collection and. The post Market research for associations leads to better decision-making. Membership & Marketing Market Research MORE
Hubspot shares 50 “amazing” facts about mobile marketing that should light a fire under your efforts: 50 Amazing Facts About Mobile from Jamie Turner. marketing presentations HubSpot Jamie Notter Leslie White mobile Peter Houstle We all know we should be doing it, and some of us are. The items I think are most important for associations include: 25% of Americans access the Internet ONLY through their mobile devices. MORE
Today I’m going to show you how to get more online donations with content marketing. While the execution isn’t always so clear, content marketing for nonprofits can increase visitors to your site and help to convert them into online donors. MORE
Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. MORE
Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start. MORE
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. MORE
At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. MORE
To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. MORE
Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. MORE
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The Marketing and Membership Seasonal Associate is responsible for providing a range of administrative support to both the marketing & communications and membership teams. MORE
But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in? MORE
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful. executing their own marketing. MORE
Marketing Related Topics Higher Logic
JUNE 27, 2017
That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. These emails provide a different type of value for your members and may skew results for general marketing and member communication. Email can be overwhelming.
Socious
NOVEMBER 7, 2016
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales
YourMembership Blog
JUNE 22, 2017
Market research is an asset to your association. Typically, market research for your association is defined as the planning, collection and. The post Market research for associations leads to better decision-making. Membership & Marketing Market Research
Higher Logic
DECEMBER 27, 2016
In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. Marketers will thus have a range of new options for live content. Marketing Social Media
Slice-Works
SEPTEMBER 6, 2013
Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews.
Spark Consulting
DECEMBER 16, 2015
My resolution for association marketers would be for us to stop talking about segmentation and personalization and start doing it. What would your 2016 marketing resolution be? marketing Beth Brodovsky New Year's Resolutions
NonProfit University Blog
MARCH 11, 2017
Today I’m going to show you how to get more online donations with content marketing. While the execution isn’t always so clear, content marketing for nonprofits can increase visitors to your site and help to convert them into online donors.
Membership Marketing
JULY 20, 2017
The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics.
Slice-Works
OCTOBER 4, 2013
What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes.
YourMembership Blog
DECEMBER 14, 2016
Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.
Web Courseworks Associations
AUGUST 7, 2017
Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.
Higher Logic
MAY 19, 2016
Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Inbound marketing. Marketing
Slice-Works
AUGUST 8, 2013
Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing.
Wild Apricot Blog
MAY 15, 2017
Marketing word-of-mouthIn this article, I’ll share 15 time-tested tactics for encouraging word of mouth conversations, and give you tips on how to encourage people to spread the word about your organization.
SocialFish
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.
SocialFish
JANUARY 3, 2017
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.
Spark Consulting
OCTOBER 1, 2014
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. What are you trying to market to them? marketing strategy
Membership Marketing
OCTOBER 15, 2014
At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1.
Membership Marketing
JUNE 8, 2016
Frequently, I have the opportunity to review the membership marketing programs of various associations. They need to increase the frequency and reach of their marketing efforts. Over Testing: Any good marketer is in favor of testing.
Associations Now
MAY 2, 2017
A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Is interactive content a hook that marketers can latch on to?
Associations Now
APRIL 4, 2017
A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. The post Report: Marketing Hires Are on the Rise appeared first on Associations Now
SocialFish
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.
SocialFish
JUNE 21, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Works closely with product owners, graphic designers and IT staff to deliver quality marketing collateral while maintaining NTCA’s image.
Slice-Works
SEPTEMBER 19, 2013
Association Marketing Content marketing Digital marketing Marketing Marketing Strateghy Messaging Non-profit marketing Social Media Technology audience content content marketing strategy Demographics google analytics marketing persona psychographics Social media
Slice-Works
JULY 18, 2013
So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.]. Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water.
Spark Consulting
JANUARY 23, 2014
Hubspot shares 50 “amazing” facts about mobile marketing that should light a fire under your efforts: 50 Amazing Facts About Mobile from Jamie Turner. marketing presentations HubSpot Jamie Notter Leslie White mobile Peter Houstle We all know we should be doing it, and some of us are. The items I think are most important for associations include: 25% of Americans access the Internet ONLY through their mobile devices.
Velvet Chainsaw
SEPTEMBER 8, 2016
Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.
YourMembership Blog
FEBRUARY 9, 2017
To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention.
Slice-Works
MAY 8, 2014
With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan.
Velvet Chainsaw
MARCH 26, 2014
There is not a more accurate line about marketing your conference than that! Effective conference marketing is about them. Your target market. The challenge with so much of our event marketing and branding techniques is that we think it’s about us. It’s not about you!
Aaron Wolowiec
DECEMBER 16, 2014
But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?
SocialFish
AUGUST 29, 2016
Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.
Socious
AUGUST 27, 2015
Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. Association Management Member Engagement Member Benefits Membership Marketing
Associations Now
SEPTEMBER 28, 2016
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful. executing their own marketing.
SocialFish
JUNE 28, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The Marketing and Membership Seasonal Associate is responsible for providing a range of administrative support to both the marketing & communications and membership teams.
Optimist Consulting
MAY 31, 2016
I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Use content marketing/member storytelling. For more on developing personas, see this article from the Content Marketing Institute. Uncategorized Membership marketing
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.
Spark Consulting
MAY 27, 2014
I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. The concept is that I’ll open the session with 10 quick tips to use in evaluating marketing materials, and then participants will have the chance to go around the room giving feedback on actual association membership and marketing materials. conferences marketing membership presentations ASAE
Optimist Consulting
MARCH 27, 2016
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy?
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