WBT Systems

MAY 10, 2021

A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.

Marketing 370

Marketing Education 370

Wild Apricot

APRIL 29, 2023

The post 15 Ways to Grow Your Nonprofit With Word-of-Mouth Marketing appeared first on WildApricot.

Marketing 486

Marketing 486

Higher Logic

JULY 29, 2022

The post A Journey: From Member Marketing to Corporate Marketing appeared first on Higher Logic. On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships. .

Marketing 177

Marketing Member Engagement 177

WBT Systems

OCTOBER 16, 2023

The target audiences for your educational programs and events are overwhelmed with marketing messages in their inboxes, on their social platforms, and in their media streams. How do you capture their attention…

Education 265

Education Marketing 265

Wild Apricot

JULY 17, 2020

Wondering how your nonprofit can use cause marketing? Here's everything you need to know about partnering with a business for mutual profit.

Marketing 484

Marketing 484

Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

Email Marketing 283

Email Marketing Marketing Content Software 283

Association Adviser

JULY 5, 2024

This session aimed to provide a simple, and easy-to-remember set of reminders using popular song lyrics for creating a successful marketing plan by using a memory recall tool called mnemonics. Marketing planning is a comprehensive topic that entire books are written […]

Marketing 78

Marketing Tools Conference Communications 78

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

Marketing 321

Marketing Member Engagement Resources Strategy 321

Higher Logic

MAY 13, 2021

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.

Resources 323

Resources Marketing Communications Strategy 323

WBT Systems

APRIL 18, 2022

Most associations focus their education and credentialing programs on their primary market: the people working in the profession for which the association was founded, for example, in ASAE’s case, association…

Education 369

Education Marketing Industry Examples 369

Wild Apricot

DECEMBER 6, 2019

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

Email Marketing 400

Email Marketing Marketing Strategy How To 400

Higher Logic

OCTOBER 5, 2021

The post 8 Tech Survival Tools Every Association Marketer Needs appeared first on Higher Logic. Find out which tech tools association marketers like you are using to work more efficiently and creatively. The post 8 Tech Survival Tools Every Association Marketer Needs appeared first on Higher Logic.

Tools 296

Tools Marketing 296

Wild Apricot

JUNE 4, 2021

It’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch. Seriously, though: If you’ve been struggling to bring in donations,

Marketing 476

Marketing 476

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing 177

Email Marketing Marketing Communications Strategy 177

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

Wild Apricot

NOVEMBER 20, 2023

Nonprofit marketing funnels are a key framework for engaging supporters through each step of the donor journey. Explore our top tips for every stage!

Marketing 221

Marketing How To Tips 221

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Higher Logic

AUGUST 6, 2021

The post How are Other Associations Approaching Post-Pandemic Marketing? What will marketing look like for associations moving forward? The post How are Other Associations Approaching Post-Pandemic Marketing? appeared first on Higher Logic. What worked for associations last year? appeared first on Higher Logic.

Marketing 280

Marketing 280

Higher Logic

MAY 16, 2022

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International.

Marketing 177

Marketing Communications Strategy 177

Association Analytics

NOVEMBER 16, 2023

The post Data Insights for Marketers appeared first on Association Analytics.

Marketing 130

Marketing Resources 130

Higher Logic

MAY 18, 2022

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic.

Marketing 177

Marketing Content Communications Strategy 177

Higher Logic

MAY 9, 2022

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic.

Marketing 177

Marketing Communications Strategy 177

Higher Logic

APRIL 15, 2022

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing. The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic.

Marketing 177

Marketing Email Marketing Communications Strategy 177

Higher Logic

AUGUST 17, 2022

The post Answers to Common Email Marketing Questions (Vol. Make sure you have the basics covered when starting any email marketing campaign. . The post Answers to Common Email Marketing Questions (Vol. 1) appeared first on Higher Logic. 1) appeared first on Higher Logic.

Email Marketing 177

Email Marketing Marketing 177

Higher Logic

AUGUST 26, 2022

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. The post Answers to Common Email Marketing Questions (Vol. 2) appeared first on Higher Logic.

Email Marketing 177

Email Marketing Marketing Tools Technology 177

Wild Apricot

MAY 15, 2020

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

Email Marketing 297

Email Marketing Marketing Strategy How To 297

AMR Management Services

APRIL 10, 2024

Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing.

Marketing 94

Marketing Conference 94

Higher Logic

DECEMBER 8, 2022

The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. Within this model, the consequences are many, and the benefits are few.

Content 194

Content Marketing 194

Higher Logic

APRIL 20, 2022

The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic. We’re celebrating six association Marketing Movers and Shakers. The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic.

Marketing 177

Marketing Communications Strategy 177

AMR Management Services

JUNE 11, 2024

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention.

Tips 94

Tips Strategy Marketing Organization 94