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In an Employers’ Job Market, It’s Time for New Marketing Messages

WBT Systems

Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers. Your association’s marketing messages must also change to reflect the new job market and workplace…

Marketing 250
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The Complete Guide to Nonprofit Email Marketing

Wild Apricot

We'll show you how to fix that, share a few examples of engaging emails, and go over our top picks for nonprofit email marketing platforms. Sending out emails people just won't open?

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Level Up Your Association’s Email Marketing with Marketing Automation

Higher Logic

The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes. Can you take it even further?

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Nonprofit Marketing Plan: 8 Steps to Create A Strong Plan

Wild Apricot

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.

Marketing 407
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How to Write an Association Marketing Plan

Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!):

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A Journey: From Member Marketing to Corporate Marketing

Higher Logic

The post A Journey: From Member Marketing to Corporate Marketing appeared first on Higher Logic. On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships. .

Marketing 177
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A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs

WBT Systems

A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.

Education 370
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The Ins and Outs of Marketing Automation for Associations

Marketing automation. This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. How it’s like email marketing on steroids. How it’s like email marketing on steroids. Spoiler alert: It can.).

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Here’s a Powerful Marketing Tool Designed for Associations

Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Show the Benefits of Membership to Your Toughest Prospects. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. AND they work!

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Here’s How to Maximize Event Registrations & Increase Attendance

Post-Event Marketing. tips to help maximize your association’s event registrations and increase attendance. It includes event promotion tips for: Planning & Goal Setting. Messaging & Promotional Tactics. And much more! Putting on an event is no small task; these tips will be your new blueprint for success.

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Membership Recruitment: Converting Your Toughest Prospects

Grab the free marketing tool now! Or use it as inspiration to create your own version. Infographics have power. They're a quick read. AND they work! Get yours today and put it to work for your association.

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The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr

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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

Effective marketing & monetization. There are many complex decision-making processes within your learning & development strategy and LMS lifecycle management, including: Selection. Implementation. Integration. And even more! Any of these steps could cause analysis paralysis for your team.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. The pinnacle of success for any business is ultimate customer and employee gratification.

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. It doesn't take an industry professional to know that nonprofits highly depend on donations.