Marketing Related Topics 
Wild Apricot
NOVEMBER 3, 2022
Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy. marketing
Wild Apricot
JUNE 4, 2021
Seriously, though: If you’ve been struggling to bring in donations, marketingIt’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.
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Blue Sky eLearn
SEPTEMBER 10, 2021
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. The poorer your email content, the more difficult it will be to market effectively.
Wild Apricot
JULY 17, 2020
Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit.
Speaker: Zak Haitkin, Localization Manager
From broad communication to eLearning and virtual content distinctions to understanding the unique cultural nuances of a new demographic, there are many factors at play when it comes to localization projects at scale. Join this webinar with localization manager Zak Haitkin to dive into the details!
Spark Consulting
AUGUST 3, 2022
We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person.
Higher Logic
JANUARY 28, 2022
The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes.
Wild Apricot
DECEMBER 6, 2019
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
Association Adviser
JANUARY 3, 2023
The post 6 Event Marketing Best Practices to Grow Your Show appeared first on Association Adviser. Events Features Marketing & Communications Association Event Best Practices association event marketing association events event marketing events marketing
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Your association spends a lot of time (and money!) putting together events – the last thing you want is an empty room. Get more out of your event marketing with GrowthZone’s guide, “Before, During, & After: The How-To Guide to Successful Event Promotions.”
Wild Apricot
MAY 15, 2020
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
Socious
NOVEMBER 7, 2016
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales
Wild Apricot
JULY 5, 2018
Organizations that seem to win at marketing their mission and their programs. Nonprofit-MarketingYou see them every day. On Instagram, on Facebook and IRL (in real life). They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!
YourMembership Blog
FEBRUARY 26, 2020
Membership & Marketing Member Engagement Marketing Automation Email MarketingEmail is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.
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Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.
Wild Apricot
MARCH 3, 2020
Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020
Association Adviser
FEBRUARY 24, 2022
Marketing is not just a collection of projects, promotions, successes, and failures. The post What is Marketing Maturity? Features Marketing & CommunicationsThis article was originally published by Mighty Citizen. “It
Wild Apricot
SEPTEMBER 15, 2022
Ah, Giving Tuesday. This international day of giving is a nonprofit’s dream, but there sure is a lot of competition with other organizations! In order to make Giving Tuesday your most profitable day of the year, it’s so important to get. fundraising
Higher Logic
AUGUST 17, 2022
The post Answers to Common Email Marketing Questions (Vol. Make sure you have the basics covered when starting any email marketing campaign. . The post Answers to Common Email Marketing Questions (Vol. Uncategorized marketing automation
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What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.
HighRoad Solution
FEBRUARY 1, 2023
Every year, associations and nonprofits clamor to reinvent their marketing, programming, and member experience strategies. Gen Z is slowly working its way into the workplace and the buying market. Marketing Planning Generation ZAnd while the table always turns with new technologies and approaches, in 2023 and beyond, new audiences are also entering the mix. That's right.
Higher Logic
AUGUST 26, 2022
The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. The post Answers to Common Email Marketing Questions (Vol.
Wild Apricot
SEPTEMBER 2, 2020
Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t.
Higher Logic
MAY 13, 2021
The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.
The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr
Higher Logic
JULY 26, 2022
The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. Uncategorized marketing automation
Multiview
JANUARY 18, 2023
How can you tell good marketing from bad marketing? It doesn’t feel like marketing. So, how do you know if your marketing is on the right track? Social Media Digital Marketing Marketing Leadership Strategic Thinking Marketing Technology
Wild Apricot
AUGUST 13, 2021
One day, Marco—who works in the nonprofit sector—needed a new reusable water bottle. After searching around, he narrowed his options down to two. One was recycled plastic, decently priced, and had great reviews. The other was similar, but
Association Adviser
SEPTEMBER 29, 2022
A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. The post How to Do Content Marketing With Limited Resources appeared first on Association Adviser.
Speaker: Jay Wilkinson, CEO & Founder, Firespring
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.
Higher Logic
MAY 16, 2022
The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.
Higher Logic
DECEMBER 8, 2022
The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic
Higher Logic
MAY 18, 2022
The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic.
Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions
The "new normal" is now a little less new, a little more normal. Does that mean your current LMS strategy is in need of a refresh? Join Amanda Davis and Liam O’Malley to learn how to navigate the selection process from beginning to end so that your organization and eLearning content can truly flourish.
Higher Logic
APRIL 15, 2022
The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing.
Higher Logic
MAY 9, 2022
The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.
Association Adviser
FEBRUARY 4, 2020
Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
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