Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Members Hire Bold Strategies.

Building a board strategy

Aaron Wolowiec

Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals.

3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies.

Building a board strategy

Aaron Wolowiec

Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals.

2017 Member Engagement Strategy

Potomac Core

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy.

#1 Onboarding Strategy - Moery Company

Moery Company

The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members?

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot Blog

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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3 Engagement Strategies Drive Growth

Potomac Core

What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. 3 Engagement Strategies Drive Growth.

How Leaders Can Implement a D&I Strategy

Associations Now

But, the report cautions, there is a “common tendency among associations to identify diversity, equity, and inclusion efforts as a top organizational priority without implementing the specific strategies needed to advance efforts in a significant way.” (My

Community management is about strategy

Aaron Wolowiec

The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.

Community management is about strategy

Aaron Wolowiec

The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.

How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

Growth Strategies from Top Fundraisers

Spark Consulting

My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper.

Developing a Micro-Moments Marketing Strategy

Higher Logic

So how do we take advantage of these micro-moments in our marketing strategy? It should be no surprise social platforms are a popular starting point, and a critical component of a micro-moment marketing strategy.

Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers.

3 Association Radical Transformation Strategies

Potomac Core

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies.

How Technology is Transforming Strategy

Principled Innovation

For decades, the practice of strategy has been about the application of static planning frameworks to the task of solving mostly understandable business problems. Consider just three ways that technology is irrevocably shifting the nature of strategy, and thus how association leaders need to think about the work of strategy-making in the years ahead. Technology is a game-changing force that has forever redefined the work of strategy for associations.

Risk, Strategy, and Implementation

Jamie Notter

When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks?

What is Strategy?

Association Navigator

Perhaps you’ve noticed that strategy is the most overused word in the corporate lexicon. Here’s their definition: Strategy is the skillful, creative, and disciplined use of an organization’s resources to achieve it’s objectives.

Association Loyalty or Engagement Strategy?

Potomac Core

Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success.

Changing Strategy and Member Engagement

Eric Lanke

A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. Changing your strategy can sometimes be a challenging time.

Thoughts on Growth and Strategy

Idea Architects

These are a few of the growth goals I have heard tossed about in strategy conversations over the years. To do so, I find it effective to have staff, board m e m bers, and other vol u nteers disc uss and apply the following observations and frameworks for organizational strategy.

The 3 Best Instagram Strategies For Nonprofits

Wild Apricot Blog

If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers. Instagram

Should Associations Pursue a Membership or Customer Strategy?

Membership Marketing

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

The Fake Battle Between Culture and Strategy

Jamie Notter

The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. But that’s not culture eating strategy.

5 Personalization Pitfalls to Avoid in Your Association Website Strategy

Vanguard Tech

ams integration web strategy personalizationReady for a statement from Captain Obvious? Online users want more customized, personalized online experiences. But, here’s the twist: they don’t want you to know too much about them.

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

Growth Strategies from Top Fundraisers Q&A

Spark Consulting

In my last post , I shared the link to the webinar my Steal Like a Fundraiser co-author Sohini Baliga and I presented for Wild Apricot on March 21.

Top Strategies to Sell New Sponsors – JP Moery’s Flash Webinar Series - Moery Company

Moery Company

The post Top Strategies to Sell New Sponsors – JP Moery’s Flash Webinar Series appeared first on The Moery Company. The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new sponsors through the door?”

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Socious

Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network.

Engagement as a Sales Strategy?

Potomac Core

Engagement as a Sales Strategy? link] Engagement isn’t a sales strategy, it’s an alignment strategy. The post Engagement as a Sales Strategy? When your Association’s founders first convened, did they envision hiring staff that would sell products and services?

Google Shifts Governance Strategy for AMP Project

Associations Now

Now Google, responding to the criticism, appears to be loosening the reins on the project by rethinking its governance strategy. The post Google Shifts Governance Strategy for AMP Project appeared first on Associations Now

Strategies for Association Success

GrowthZone

Our Association Success Kit provides proven strategies for associations bundled together in a single document. It’s a single download – and includes three free resources with strategies to help your association thrive: “Hate Selling?

Thoughts on Strategy and Culture

Jamie Notter

In case you haven’t seen it, here’s a quick interview I did with JP Moery for his show, Association Labs , where we talk about both strategy and culture for associations. Culture Strategy

YouTube Subscriber Strategies for Nonprofits

SocialFish

The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

Killer Strategies to Get New Sponsors Through the Door – Moery Webinar - Moery Company

Moery Company

The post Killer Strategies to Get New Sponsors Through the Door – Moery Webinar appeared first on The Moery Company. The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new ones through the door?”

JP Moery’s Association Playbook – Episode 149: Sure-Fire Strategies to Sell New Sponsors - Moery Company

Moery Company

The post JP Moery’s Association Playbook – Episode 149: Sure-Fire Strategies to Sell New Sponsors appeared first on The Moery Company. Over the years, one of the most common questions Host JP Moery receives by associations is how to get new sponsors through the door.

Why Association Boards Must Step Back from Strategy: Part I

Association Adviser

In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. 3 reasons associations must think different about strategy.

Carrying Strategy from the Boardroom to the Receptionist’s Desk

World Class Boards

Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda).

Strategy Means Change

Jamie Notter

Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction.

Digital Strategy 101

SocialFish

This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches