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Strategy Innovation
Jamie Notter
NOVEMBER 15, 2018
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. Take a look at your strategy and see if there are any opportunities for innovation. Strategy
Strategy Related Topics 
Strategy Development and Deployment
Eric Lanke
JANUARY 21, 2019
Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. At the Board table, our strategy is defined by three factors.
Members Hire Bold Strategies
Potomac Core
MAY 3, 2018
Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Members Hire Bold Strategies.
Building a board strategy
Aaron Wolowiec
NOVEMBER 15, 2016
Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals.
3 Association Growth Strategies
Potomac Core
OCTOBER 4, 2016
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies.
4 membership renewal strategies to start now
YourMembership Blog
OCTOBER 11, 2018
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. The post 4 membership renewal strategies to start now appeared first on YourMembership. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if.
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2017 Member Engagement Strategy
Potomac Core
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy.
Disruptive Advocacy Strategies
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.
4 Association Disruption Strategies
Potomac Core
JANUARY 31, 2017
Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations.
Why small associations should re-think their member retention strategy
YourMembership Blog
JULY 19, 2019
The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community.
3 Engagement Strategies Drive Growth
Potomac Core
OCTOBER 26, 2016
What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. 3 Engagement Strategies Drive Growth.
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#1 Onboarding Strategy - Moery Company
Moery Company
JANUARY 16, 2018
The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members?
Community management is about strategy
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.
Community management is about strategy
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.
The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
Create an Attendee Experience Strategy
Associations Now
JUNE 13, 2019
Here’s how to build an AX strategy. While the thought of building an AX strategy may seem overwhelming at first, it’s necessary. Here are three ways to get started on creating an AX strategy: Walk in your attendee’s shoes. Get attendee input on your AX strategy.
How to Develop a Long-Term Member Engagement Strategy
Socious
SEPTEMBER 8, 2016
Member Engagement Analytics Content Strategy Customer Marketing
How Technology is Transforming Strategy
Principled Innovation
FEBRUARY 12, 2013
For decades, the practice of strategy has been about the application of static planning frameworks to the task of solving mostly understandable business problems. Consider just three ways that technology is irrevocably shifting the nature of strategy, and thus how association leaders need to think about the work of strategy-making in the years ahead. Technology is a game-changing force that has forever redefined the work of strategy for associations.
How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar
Moery Company
MAY 2, 2019
The post How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar appeared first on The Moery Company.
3 Association Radical Transformation Strategies
Potomac Core
MARCH 22, 2017
In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies.
Risk, Strategy, and Implementation
Jamie Notter
MARCH 13, 2014
When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks?
Growth Strategies from Top Fundraisers
Spark Consulting
MARCH 28, 2018
My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper.
Association Loyalty or Engagement Strategy?
Potomac Core
JULY 14, 2015
Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success.
11 Elements of a Winning Member Engagement Strategy
Higher Logic
JANUARY 29, 2019
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. Member Engagement Strategy Takeaway.
Leveraging strategy to amplify education initiatives
Aaron Wolowiec
OCTOBER 1, 2013
My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.
A New Calculation Leads to Better Association Strategy
Smooth The Path
MAY 23, 2019
This exercise could lead to some very positive strategies for the organization overall. The post A New Calculation Leads to Better Association Strategy appeared first on Smooth The Path. Have you calculated the lifetime value of a member for your association?
2019 Marketing Strategy: Food for Thought From Seth Godin
Higher Logic
JANUARY 16, 2019
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change?
Changing Strategy and Member Engagement
Eric Lanke
APRIL 10, 2017
A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. Changing your strategy can sometimes be a challenging time.
Content Curation & Association Education Strategy
Web Courseworks Associations
AUGUST 24, 2017
To be sure, associations have digital strategies related to curating content and delivering what is important for its members. David has been speaking around the world to educate on the importance of a serious digital curation strategy for creators of online education products. The post Content Curation & Association Education Strategy appeared first on Web Courseworks.
Engagement as a Sales Strategy?
Potomac Core
MARCH 1, 2015
Engagement as a Sales Strategy? link] Engagement isn’t a sales strategy, it’s an alignment strategy. The post Engagement as a Sales Strategy? When your Association’s founders first convened, did they envision hiring staff that would sell products and services?
Boost Your Networking Strategy at Events
Associations Now
JULY 11, 2019
The post Boost Your Networking Strategy at Events appeared first on Associations Now
5 Personalization Pitfalls to Avoid in Your Association Website Strategy
Vanguard Tech
NOVEMBER 15, 2016
ams integration web strategy personalizationReady for a statement from Captain Obvious? Online users want more customized, personalized online experiences. But, here’s the twist: they don’t want you to know too much about them.
Are Your Member Engagement Strategies Working? 3 Ways to Tell
Socious
AUGUST 30, 2016
Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network.
Strategies to Increase Membership: Marketing vs Programming
HighRoad Solution
MAY 24, 2019
When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got? member engagement
The Fake Battle Between Culture and Strategy
Jamie Notter
JANUARY 14, 2014
The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. But that’s not culture eating strategy.
The 3 Best Instagram Strategies For Nonprofits
Wild Apricot
DECEMBER 11, 2017
If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers. Instagram
Continuing Education Offerings: 5 Engagement Strategies
Higher Logic
FEBRUARY 26, 2019
In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it.
Burn your social media strategy
SocialFish
FEBRUARY 22, 2019
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
Growth Strategies from Top Fundraisers Q&A
Spark Consulting
APRIL 11, 2018
In my last post , I shared the link to the webinar my Steal Like a Fundraiser co-author Sohini Baliga and I presented for Wild Apricot on March 21.
Strategies for Association Success
GrowthZone
JUNE 12, 2017
Our Association Success Kit provides proven strategies for associations bundled together in a single document. It’s a single download – and includes three free resources with strategies to help your association thrive: “Hate Selling?
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