deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ). MORE
There’s a lot being written about organizational culture “eating strategy for lunch,” and I certainly understand the sentiment. You don’t sit down one day and develop your culture, and then turn around the following week and develop your strategy, hoping that the two end up being compatible. MORE
The cover spotlight is on “Strategy for Turbulent Times” and the first article in that section is by Rita Gunther McGrath on “ Transient Advantage.” Strategy MORE
Categories: Member Engagement + Retention Tags: associations , member engagement Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. Developing a strategy around engagement – be it [.] ( Read more. ) The post Why Engagement Needs a Strategy appeared first on YourMembership.com. MORE
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies. MORE
Boards need to operate at a high level, but airy, general strategies don’t help direct an association. The board sets the strategy, and the staff implements it. You don’t want to have strategies that just sound like missions. Those are not strategies. MORE
News that two associations are sunsetting their traditional tradeshows and rethinking their event strategy may illustrate a broader trend. The post What’s Next in Event Strategy? MORE
Member Engagement Analytics Content Strategy Customer Marketing MORE
When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks? MORE
Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success. MORE
Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to. MORE
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. MORE
They took a look at how organizations’ strategies connect to their employees, from the senior team, through middle management, and down to the line employee. Oh, by the way, the numbers change dramatically within the organizations that have metrics attached to their strategy. MORE
What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. 3 Engagement Strategies Drive Growth. MORE
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies. MORE
Our Association Success Kit provides proven strategies for associations bundled together in a single document. It’s a single download – and includes three free resources with strategies to help your association thrive: “Hate Selling? MORE
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. MORE
Developing a membership strategy that links to organisational strategy is critical – not only does it guide you and keep you on track to deliver for members, but it ensures that what you are planning is relevant to your organisation and in tune with what your organisation is trying to achieve. MORE
And by having a solid social media strategy, your association will also appeal to young professional member prospects. The post A YP-Friendly Social Media Strategy appeared first on Associations Now MORE
The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. But that’s not culture eating strategy. MORE
Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. In other words, a winning strategy is context specific, thus it needs to evolve and grow (we talk about this in Humanize in the chapter on Generative ). Strategy Means Change. Strategy. Consulting. Speaking. About. Contact. Generations. Humanize. MORE
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy? MORE
Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. It sets the baseline for proactive decision-making and creates a case for decision makers to support greater business strategy integration and support. MORE
We convert strategy into a cost-focused planning process because we can control costs and plans eliminate uncertainties. The reality is that strategy is simply about making bets, and you can’t make a bet without some angst, without some worry that you’ll get it wrong. MORE
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. MORE
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. MORE
What’s my purpose or strategy? Understanding what the association’s purpose or strategy in a marketing campaign needs to be “informed by a pretty good understanding of what’s happening inside the association,” Matush said. MORE
In a recent Harvard Business Review blog, management scholar and author, Roger Martin, draws a line between the fundamentals of strategy and the nitty-gritty of budgeting. Strategy is not planning,” Martin emphasizes. “It MORE
We've all heard the mantra, "Culture eats strategy for breakfast," but is it true? What exactly is the relationship between culture and strategy? Here are the chat questions we're working on: In what circumstances does culture eat strategy? Does strategy ever eat culture? MORE
Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction. MORE
This is clearly a different approach to strategy, but what I find more interesting is the operational implications that she discusses. Strategy is about choice. So pay attention to your strategy. In today’s world of transient advantage, you may need to shift your strategy. MORE
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community. MORE
The post Create a Container: Storytelling Strategies to Engage the Next Generation appeared first on Associations Now So many associations have been trying to figure how to keep their industries relevant as millennials and Generation Z replace baby boomers. MORE
Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. MORE
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. MORE
The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish. MORE
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. MORE
Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently. MORE
But one event-industry startup is making the case for a deeper, strategy-driven approach. Little Bird Told Media , which got its start last year, has its eye on building a brand-new kind of business for the event space—social media strategy that’s tailored, start to finish, to the event. MORE
Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations. MORE
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. MORE
In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies. MORE
Strategy Related Topics Jamie Notter
JANUARY 14, 2014
The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. But that’s not culture eating strategy.
Potomac Core
JANUARY 31, 2017
Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations.
Jamie Notter
JULY 11, 2013
This is clearly a different approach to strategy, but what I find more interesting is the operational implications that she discusses. Strategy is about choice. So pay attention to your strategy. In today’s world of transient advantage, you may need to shift your strategy.
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).
Jamie Notter
JANUARY 7, 2014
We convert strategy into a cost-focused planning process because we can control costs and plans eliminate uncertainties. The reality is that strategy is simply about making bets, and you can’t make a bet without some angst, without some worry that you’ll get it wrong.
Jamie Notter
DECEMBER 3, 2013
They took a look at how organizations’ strategies connect to their employees, from the senior team, through middle management, and down to the line employee. Oh, by the way, the numbers change dramatically within the organizations that have metrics attached to their strategy.
Potomac Core
OCTOBER 4, 2016
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies.
Jamie Notter
DECEMBER 24, 2013
In case you haven’t seen it, here’s a quick interview I did with JP Moery for his show, Association Labs , where we talk about both strategy and culture for associations. Culture Strategy
SocialFish
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.
Higher Logic
MARCH 30, 2017
Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. It sets the baseline for proactive decision-making and creates a case for decision makers to support greater business strategy integration and support.
Socious
AUGUST 30, 2016
Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network.
Higher Logic
NOVEMBER 9, 2015
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy.
Jamie Notter
JULY 8, 2013
The cover spotlight is on “Strategy for Turbulent Times” and the first article in that section is by Rita Gunther McGrath on “ Transient Advantage.” Strategy
SocialFish
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.
Optimist Consulting
NOVEMBER 29, 2016
Developing a membership strategy that links to organisational strategy is critical – not only does it guide you and keep you on track to deliver for members, but it ensures that what you are planning is relevant to your organisation and in tune with what your organisation is trying to achieve.
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.
Potomac Core
OCTOBER 26, 2016
What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. 3 Engagement Strategies Drive Growth.
Potomac Core
JULY 14, 2015
Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success.
SocialFish
NOVEMBER 9, 2015
Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.
SocialFish
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.
Jamie Notter
APRIL 26, 2012
Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. In other words, a winning strategy is context specific, thus it needs to evolve and grow (we talk about this in Humanize in the chapter on Generative ). Strategy Means Change. Strategy. Consulting. Speaking. About. Contact. Generations. Humanize.
Jamie Notter
MARCH 13, 2014
When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks?
Velvet Chainsaw
JANUARY 17, 2013
Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently.
Associations Now
OCTOBER 14, 2016
News that two associations are sunsetting their traditional tradeshows and rethinking their event strategy may illustrate a broader trend. The post What’s Next in Event Strategy?
Optimist Consulting
MARCH 27, 2016
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy?
Jamie Notter
JULY 29, 2015
We've all heard the mantra, "Culture eats strategy for breakfast," but is it true? What exactly is the relationship between culture and strategy? Here are the chat questions we're working on: In what circumstances does culture eat strategy? Does strategy ever eat culture?
Potomac Core
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy.
YourMembership Blog
APRIL 25, 2013
Categories: Member Engagement + Retention Tags: associations , member engagement Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. Developing a strategy around engagement – be it [.] ( Read more. ) The post Why Engagement Needs a Strategy appeared first on YourMembership.com.
Associations Now
AUGUST 29, 2016
Boards need to operate at a high level, but airy, general strategies don’t help direct an association. The board sets the strategy, and the staff implements it. You don’t want to have strategies that just sound like missions. Those are not strategies.
SocialFish
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
Potomac Core
MARCH 22, 2017
In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies.
Associations Now
OCTOBER 6, 2016
And by having a solid social media strategy, your association will also appeal to young professional member prospects. The post A YP-Friendly Social Media Strategy appeared first on Associations Now
Associations Now
MAY 3, 2016
But one event-industry startup is making the case for a deeper, strategy-driven approach. Little Bird Told Media , which got its start last year, has its eye on building a brand-new kind of business for the event space—social media strategy that’s tailored, start to finish, to the event.
Association Management
JUNE 1, 2016
In a recent Harvard Business Review blog, management scholar and author, Roger Martin, draws a line between the fundamentals of strategy and the nitty-gritty of budgeting. Strategy is not planning,” Martin emphasizes. “It
Associations Now
JUNE 8, 2017
What’s my purpose or strategy? Understanding what the association’s purpose or strategy in a marketing campaign needs to be “informed by a pretty good understanding of what’s happening inside the association,” Matush said.
Beekeeper Group
AUGUST 22, 2016
The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish.
Associations Now
MAY 22, 2017
The post Create a Container: Storytelling Strategies to Engage the Next Generation appeared first on Associations Now So many associations have been trying to figure how to keep their industries relevant as millennials and Generation Z replace baby boomers.
SocialFish
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.
Jamie Notter
JULY 12, 2012
Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction.
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