The Fake Battle Between Culture and Strategy
JANUARY 14, 2014
The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. But that’s not culture eating strategy.
4 Association Disruption Strategies
JANUARY 31, 2017
Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations.
The Connection between Strategy and Operations
JULY 11, 2013
This is clearly a different approach to strategy, but what I find more interesting is the operational implications that she discusses. Strategy is about choice. So pay attention to your strategy. In today’s world of transient advantage, you may need to shift your strategy.
Disruptive Advocacy Strategies
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.
How to Develop a Long-Term Member Engagement Strategy
SEPTEMBER 8, 2016
Member Engagement Analytics Content Strategy Customer Marketing
Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)
MARCH 30, 2017
Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. It sets the baseline for proactive decision-making and creates a case for decision makers to support greater business strategy integration and support.
There Is No Strategy Without Angst
JANUARY 7, 2014
We convert strategy into a cost-focused planning process because we can control costs and plans eliminate uncertainties. The reality is that strategy is simply about making bets, and you can’t make a bet without some angst, without some worry that you’ll get it wrong.
Is Strategy the Job of Senior Leaders?
DECEMBER 3, 2013
They took a look at how organizations’ strategies connect to their employees, from the senior team, through middle management, and down to the line employee. Oh, by the way, the numbers change dramatically within the organizations that have metrics attached to their strategy.
Are Your Member Engagement Strategies Working? 3 Ways to Tell
AUGUST 30, 2016
Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network.
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.
Thoughts on Strategy and Culture
DECEMBER 24, 2013
In case you haven’t seen it, here’s a quick interview I did with JP Moery for his show, Association Labs , where we talk about both strategy and culture for associations. Culture Strategy
What 15 Year-Olds Can Teach Organizations About Content Strategy
NOVEMBER 9, 2015
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy.
7 top tips for running a successful membership strategy session
NOVEMBER 29, 2016
Developing a membership strategy that links to organisational strategy is critical – not only does it guide you and keep you on track to deliver for members, but it ensures that what you are planning is relevant to your organisation and in tune with what your organisation is trying to achieve.
Associations and Their Ongoing Problems with Strategy
JULY 8, 2013
The cover spotlight is on “Strategy for Turbulent Times” and the first article in that section is by Rita Gunther McGrath on “ Transient Advantage.” Strategy
Community management is about strategy
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.
3 Engagement Strategies Drive Growth
OCTOBER 26, 2016
What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. 3 Engagement Strategies Drive Growth.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.
What’s Next in Event Strategy?
OCTOBER 14, 2016
News that two associations are sunsetting their traditional tradeshows and rethinking their event strategy may illustrate a broader trend. The post What’s Next in Event Strategy?
Five Cool Decks About Content Strategy
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.
Strategy and Context
APRIL 26, 2012
Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. In other words, a winning strategy is context specific, thus it needs to evolve and grow (we talk about this in Humanize in the chapter on Generative ). Strategy Means Change. Strategy. Consulting. Speaking. About. Contact. Generations. Humanize.
Top 5 essentials for your membership marketing strategy
MARCH 27, 2016
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy?
Risk, Strategy, and Implementation
MARCH 13, 2014
When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks?
Seven Customer Retention Strategies
JANUARY 17, 2013
Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently.
Association Loyalty or Engagement Strategy?
JULY 14, 2015
Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success.
The Link Between Culture and Strategy on #CultureChat
JULY 29, 2015
We've all heard the mantra, "Culture eats strategy for breakfast," but is it true? What exactly is the relationship between culture and strategy? Here are the chat questions we're working on: In what circumstances does culture eat strategy? Does strategy ever eat culture?
Four Tips for Strategy-Setting That Matters
AUGUST 29, 2016
Boards need to operate at a high level, but airy, general strategies don’t help direct an association. The board sets the strategy, and the staff implements it. You don’t want to have strategies that just sound like missions. Those are not strategies.
Burn your social media strategy
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
2017 Member Engagement Strategy
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy.
Why Engagement Needs a Strategy
APRIL 25, 2013
Categories: Member Engagement + Retention Tags: associations , member engagement Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. Developing a strategy around engagement – be it [.] ( Read more. ) The post Why Engagement Needs a Strategy appeared first on YourMembership.com.
Five Budgeting Misconceptions That Will Change Your Association’s Strategy
JUNE 1, 2016
In a recent Harvard Business Review blog, management scholar and author, Roger Martin, draws a line between the fundamentals of strategy and the nitty-gritty of budgeting. Strategy is not planning,” Martin emphasizes. “It
A YP-Friendly Social Media Strategy
OCTOBER 6, 2016
And by having a solid social media strategy, your association will also appeal to young professional member prospects. The post A YP-Friendly Social Media Strategy appeared first on Associations Now
3 Association Radical Transformation Strategies
MARCH 22, 2017
In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies.
Report: Cybersecurity Strategy Moving From Prevention to Detection
MARCH 16, 2017
The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. The post Report: Cybersecurity Strategy Moving From Prevention to Detection appeared first on Associations Now
A New Strategy for Event Social Media
MAY 3, 2016
But one event-industry startup is making the case for a deeper, strategy-driven approach. Little Bird Told Media , which got its start last year, has its eye on building a brand-new kind of business for the event space—social media strategy that’s tailored, start to finish, to the event.
Building a Winning Advocacy Strategy
AUGUST 22, 2016
The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.
Why Employee Engagement Should Be Part of Your HR Strategy
MARCH 30, 2016
We’ve all had them. The employee who had everything going for them on paper during the interview process, then turns out to be a nightmare.
Strategy Means Change
JULY 12, 2012
Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction.
Coping Strategies: How to Manage Extra Holiday Stress
NOVEMBER 10, 2016
Now that you know your stress cues and your coping strategies, how do we limit this extra stress? The post Coping Strategies: How to Manage Extra Holiday Stress appeared first on Associations Now Workplace stress is all too common, especially in the lead-up to the holidays.