Hope is Not A Strategy

Moery Company

As my favorite personal development gurus, Dave and Rachel Hollis, like to say, “Hope isn’t a strategy.” Fill out the form below and we’ll be in contact promptly: The post Hope is Not A Strategy appeared first on The Moery Company.

Complimentary Copy of Association Hustle: Top Strategies for Association Growth

Moery Company

Claim your free copy of JP Moery’s book, Association Hustle: Top Strategies for Association Growth! These include: • Forward-thinking growth strategies for membership.

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Building a Virtual Sponsorship Program, Part 1: Strategy

Moery Company

So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory.

Short- and Long-Term Strategies for Moving Forward

Moery Company

The post Short- and Long-Term Strategies for Moving Forward appeared first on The Moery Company. Business Practices association strategy coronavirus covid19 strategyWe have seen several themes come to fruition from the past two months that we wanted to share with you.

Smart Tactics to Keep Members and Sponsors Engaged During Challenging Times

With conferences being canceled due to COVID-19, associations need to be nimble by implementing alternative strategies and tactics that can continue to bring value to their members, keep sponsors/exhibitors, generate revenues for the Association.

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. The post 4 membership renewal strategies to start now appeared first on YourMembership. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if.

Fundraising Trends: 7 Modern Strategies to Consider for 2021

Wild Apricot

For many nonprofits, 2020 was a challenging year. Now it’s coming to a close, and we enter a new year that is hopefully one of recovery (though it hasn't looked up yet.). The lessons of 2020 are definitely influencing plans for 2021. From fundraising. fundraising

Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors. Strategy

Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy

Higher Logic

Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities. The post Want to Grow Non-Dues Revenue?

Virtual Events: Strategy Before Execution

Velvet Chainsaw

Strategy—and Transparency—First. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats. Following are some lessons we have distilled from talking with dozens of clients and attending many recent virtual events: Have a clear strategy.

Strategies to activate on leads

HighRoad Solution

Lead Generation & Growth StrategiesIn the Actual Disruption Webinar series’ episode 8, sponsored by Breezio and Adage Technologies, titled “Got Leads? Now what?”,

#1 Onboarding Strategy - Moery Company

Moery Company

The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members? We spend so much energy recruiting, assuring them how different they’ll be treated by this organization and how much value they’ll receive through their affiliation – then, what happens after they actually join? We put them on a list. And, we just send them a bunch of stuff.

Building a board strategy

Aaron Wolowiec

Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Dean West, president/founder, Association Laboratory Inc.

3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies. These 3 Association Growth Strategies will give your organization greater speed and help your organization impact industry and professional outcomes that your members care most about.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. For your organization to remain relevant, strategies and planning must be based on what bold actions your Association can take to influence the external environment where members conduct business. Members Hire Bold Strategies.

Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew

Higher Logic

The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic.

PODCAST | Association Hustle Podcast – Episode 217: Key Account Strategy

Moery Company

My belief is that it has to be done a little bit differently because they haven’t joined up until now and, frankly, they usually need a certain strategy or a certain set of tactics that are a different than the normal mid-cap or small businesses that you’re recruiting into the organization. The post PODCAST | Association Hustle Podcast – Episode 217: Key Account Strategy appeared first on The Moery Company.

Building a board strategy

Aaron Wolowiec

Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Dean West, president/founder, Association Laboratory Inc.

2017 Member Engagement Strategy

Potomac Core

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. 2017 Member Engagement Strategy.

The 3 Best Instagram Strategies For Nonprofits

Wild Apricot

If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers. Instagram

The Best Membership Marketing Strategies for Any Organization in 2020

Wild Apricot

Here are some of the top membership marketing strategies you should be using in 2020 Membership marketing is one of the best ways to grow and maintain your organization’s membership program.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. When you keep your members’ data organized and can incorporate it into your communication strategies and reporting, you’ll be able to provide them with the personalized opportunities they’re looking for.

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How To Create A Volunteer Engagement Strategy that Actually Works

Wild Apricot

Creating a volunteer engagement strategy can not only improve your volunteer's experience, but your entire organizational atmosphere. That's why I've created this guide to engaging volunteers from start to finish

Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. We would do an environmental scan, compare its results to our current strategy, make necessary adjustments to that strategy, and codify a set of strategic goals and objectives for the year ahead. Associations Strategy and Execution

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.

It's Time to Revamp Your Sponsorship & Non-Dues Revenue Strategies

Membersuite

Revamp and improve your sponsorship and non-dues revenue strategy with these tips The pandemic has exposed how risky it is to rely upon an annual event for a major portion of your non-dues revenue. You can’t stick to the old way of doing things.

Why small associations should re-think their member retention strategy

YourMembership Blog

The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.

6 Strategies You Can Use Today to Increase Event Attendance

Wild Apricot

Want more event attendees? Who doesn't? Here are six tactics you can use to boost event attendance starting today

Why Engagement Needs a Strategy

YourMembership Blog

Categories: Member Engagement + Retention Tags: associations , member engagement Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. Developing a strategy around engagement – be it [.] ( Read more. ) The post Why Engagement Needs a Strategy appeared first on YourMembership.com.

Growth Strategies from Top Fundraisers

Spark Consulting

My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast. We embrace all types of learners around here!

Do You Have a Membership Content Strategy?

Wild Apricot

What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? Instead, we’ve compiled the best components of the successful strategies we’ve seen at numerous companies and membership organizations.

Strategy, Risk, and Implementation

Spark Consulting

From the new Spark whitepaper, Risk: The Missing Link Connecting Strategy to Implementation , co-authored with Jamie Notter ( JamieNotter.com ) and Leslie White ( Croydon Consulting ): Having…conversations around risk and opportunity is not necessarily easy, but it’s becoming increasingly important in today’s complex, mutable, fast-paced environment. Final day of whitepaper release week!

5 Examples Of Nonprofit Social Media Strategies (And What You Can Learn From Them)

Wild Apricot

Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired

Fundraising Trends: 6 Modern Strategies to Consider for 2020

Wild Apricot

The most effective fundraising trends change from year to year. In 2020, here are the ones we predict will be most effective

Innovate Your Survey Strategy

Association Adviser

The post Innovate Your Survey Strategy appeared first on Association Adviser. Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. ASAE 2019 Annual Meeting Recaps Features Marketing & Communications

Strategies to Justify Association Software

GrowthZone

It will walk you through the implementation of strategies to meet your objective. Justifying an AMS: Strategies to Get Your Board on Board. The post Strategies to Justify Association Software appeared first on GrowthZone. Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging.