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Strategy Innovation
Jamie Notter
NOVEMBER 15, 2018
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. Take a look at your strategy and see if there are any opportunities for innovation. Strategy
Strategy Related Topics 
Strategy Development and Deployment
Eric Lanke
JANUARY 21, 2019
Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. At the Board table, our strategy is defined by three factors.
Members Hire Bold Strategies
Potomac Core
MAY 3, 2018
Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Members Hire Bold Strategies.
4 membership renewal strategies to start now
YourMembership Blog
OCTOBER 11, 2018
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. The post 4 membership renewal strategies to start now appeared first on YourMembership. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if.
Building a board strategy
Aaron Wolowiec
NOVEMBER 15, 2016
Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals.
3 Association Growth Strategies
Potomac Core
OCTOBER 4, 2016
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies.
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2017 Member Engagement Strategy
Potomac Core
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy.
Continuing Education Offerings: 5 Engagement Strategies
Higher Logic
FEBRUARY 26, 2019
In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it.
2019 Marketing Strategy: Food for Thought From Seth Godin
Higher Logic
JANUARY 16, 2019
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change?
#1 Onboarding Strategy - Moery Company
Moery Company
JANUARY 16, 2018
The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members?
Disruptive Advocacy Strategies
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.
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4 Association Disruption Strategies
Potomac Core
JANUARY 31, 2017
Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations.
3 Engagement Strategies Drive Growth
Potomac Core
OCTOBER 26, 2016
What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. 3 Engagement Strategies Drive Growth.
4 Steps to Create Your Omnichannel Engagement Strategy
Higher Logic
MARCH 6, 2019
Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. Most people like being “regulars.”
Community management is about strategy
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.
Community management is about strategy
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.
Burn your social media strategy
SocialFish
FEBRUARY 22, 2019
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
11 Elements of a Winning Member Engagement Strategy
Higher Logic
JANUARY 29, 2019
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. Member Engagement Strategy Takeaway.
The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen
Wild Apricot Blog
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
How Technology is Transforming Strategy
Principled Innovation
FEBRUARY 12, 2013
For decades, the practice of strategy has been about the application of static planning frameworks to the task of solving mostly understandable business problems. Consider just three ways that technology is irrevocably shifting the nature of strategy, and thus how association leaders need to think about the work of strategy-making in the years ahead. Technology is a game-changing force that has forever redefined the work of strategy for associations.
Developing a Micro-Moments Marketing Strategy
Higher Logic
JANUARY 25, 2018
So how do we take advantage of these micro-moments in our marketing strategy? It should be no surprise social platforms are a popular starting point, and a critical component of a micro-moment marketing strategy.
Growth Strategies from Top Fundraisers
Spark Consulting
MARCH 28, 2018
My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper.
Combining Your Inbound and Outbound Marketing Strategies
Higher Logic
FEBRUARY 2, 2018
In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers.
3 Association Radical Transformation Strategies
Potomac Core
MARCH 22, 2017
In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies.
Ace 2019 with 6 Expert Marketing Strategy Tips
Higher Logic
JANUARY 2, 2019
If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. How can we better engage our customers?
What is Strategy?
Association Navigator
NOVEMBER 14, 2014
Perhaps you’ve noticed that strategy is the most overused word in the corporate lexicon. Here’s their definition: Strategy is the skillful, creative, and disciplined use of an organization’s resources to achieve it’s objectives.
Risk, Strategy, and Implementation
Jamie Notter
MARCH 13, 2014
When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks?
Content Strategy for Associations
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).
Association Loyalty or Engagement Strategy?
Potomac Core
JULY 14, 2015
Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success.
Leveraging strategy to amplify education initiatives
Aaron Wolowiec
OCTOBER 1, 2013
My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.
Changing Strategy and Member Engagement
Eric Lanke
APRIL 10, 2017
A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. Changing your strategy can sometimes be a challenging time.
Do You Need a Member Engagement Strategy?
Smooth The Path
FEBRUARY 12, 2019
You can significantly increase member engagement with a Member Engagement Strategy. The Member Engagement Strategy is a research-backed process that delivers a customized roadmap for member engagement that busy staff can implement and members love.
Content Curation & Association Education Strategy
Web Courseworks Associations
AUGUST 24, 2017
To be sure, associations have digital strategies related to curating content and delivering what is important for its members. David has been speaking around the world to educate on the importance of a serious digital curation strategy for creators of online education products. The post Content Curation & Association Education Strategy appeared first on Web Courseworks.
Strategies for Association Micro-Learning
GrowthZone
JANUARY 17, 2019
Get strategies and tips for getting. young professionals to join your association >> Don’t miss out on the big (macro) picture: Have a micro-learning strategy. The post Strategies for Association Micro-Learning appeared first on GrowthZone.
Engagement as a Sales Strategy?
Potomac Core
MARCH 1, 2015
Engagement as a Sales Strategy? link] Engagement isn’t a sales strategy, it’s an alignment strategy. The post Engagement as a Sales Strategy? When your Association’s founders first convened, did they envision hiring staff that would sell products and services?
5 Personalization Pitfalls to Avoid in Your Association Website Strategy
Vanguard Tech
NOVEMBER 15, 2016
ams integration web strategy personalizationReady for a statement from Captain Obvious? Online users want more customized, personalized online experiences. But, here’s the twist: they don’t want you to know too much about them.
The Fake Battle Between Culture and Strategy
Jamie Notter
JANUARY 14, 2014
The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. But that’s not culture eating strategy.
YouTube Subscriber Strategies for Nonprofits
SocialFish
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.
Daily Buzz: 2019 Renewal Strategies
Associations Now
DECEMBER 18, 2018
Other strategies to consider: building a content road map to boost association value; upgraded renewal processes that allow members to renew on their own time; and tiered membership plans to appeal to a wider variety of people.
How’s Your Pricing Strategy?
Associations Now
DECEMBER 16, 2018
As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.
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