Expert insights. Personalized for you.
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours. MORE
Categories: Member Engagement + Retention Tags: associations , member engagement Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. Developing a strategy around engagement – be it [.] ( Read more. ) The post Why Engagement Needs a Strategy appeared first on YourMembership.com. MORE
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies. These 3 Association Growth Strategies will give your organization greater speed and help your organization impact industry and professional outcomes that your members care most about. MORE
Lead Generation & Growth StrategiesIn the Actual Disruption Webinar series’ episode 8, sponsored by Breezio and Adage Technologies, titled “Got Leads? Now what?”, MORE
The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members? We spend so much energy recruiting, assuring them how different they’ll be treated by this organization and how much value they’ll receive through their affiliation – then, what happens after they actually join? We put them on a list. And, we just send them a bunch of stuff. MORE
Revamp and improve your sponsorship and non-dues revenue strategy with these tips The pandemic has exposed how risky it is to rely upon an annual event for a major portion of your non-dues revenue. You can’t stick to the old way of doing things. MORE
It will walk you through the implementation of strategies to meet your objective. Justifying an AMS: Strategies to Get Your Board on Board. The post Strategies to Justify Association Software appeared first on GrowthZone. Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging. MORE
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video MORE
Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Dean West, president/founder, Association Laboratory Inc. MORE
Strategy—and Transparency—First. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats. Following are some lessons we have distilled from talking with dozens of clients and attending many recent virtual events: Have a clear strategy. MORE
Here are some of the top membership marketing strategies you should be using in 2020 Membership marketing is one of the best ways to grow and maintain your organization’s membership program. MORE
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? Instead, we’ve compiled the best components of the successful strategies we’ve seen at numerous companies and membership organizations. MORE
Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. We would do an environmental scan, compare its results to our current strategy, make necessary adjustments to that strategy, and codify a set of strategic goals and objectives for the year ahead. Associations Strategy and Execution MORE
Creating a volunteer engagement strategy can not only improve your volunteer's experience, but your entire organizational atmosphere. That's why I've created this guide to engaging volunteers from start to finish MORE
From the new Spark whitepaper, Risk: The Missing Link Connecting Strategy to Implementation , co-authored with Jamie Notter ( JamieNotter.com ) and Leslie White ( Croydon Consulting ): Having…conversations around risk and opportunity is not necessarily easy, but it’s becoming increasingly important in today’s complex, mutable, fast-paced environment. Final day of whitepaper release week! MORE
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros. MORE
What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy MORE
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies. MORE
Garth Jordan, SVP & chief strategy officer for the Healthcare Financial Management Association, talks with us about planning using human-centered strategy. The post Podcast: Human-Centered Strategy for the Now, Near and Far appeared first on Association Adviser. Features Leadership Membership Podcasts association strategy Garth Jordan Healthcare Financial Management Association human-centered strategy member communications MORE
The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community. MORE
As CEO of InspirEd, Tracy King leverages her more than 20 years in workforce development consulting with organizations on education strategy and learning design. This is a guest post written by Tracy King, CAE. MORE
Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired MORE
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. 2017 Member Engagement Strategy. MORE
The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. MORE
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours. MORE
Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities. The post Want to Grow Non-Dues Revenue? MORE
As CEO of InspirEd, Tracy King leverages her more than 20 years in workforce development consulting with organizations on education strategy and learning design. This is a guest post written by Tracy King, CAE. MORE
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors. Strategy MORE
Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Dean West, president/founder, Association Laboratory Inc. MORE
My belief is that it has to be done a little bit differently because they haven’t joined up until now and, frankly, they usually need a certain strategy or a certain set of tactics that are a different than the normal mid-cap or small businesses that you’re recruiting into the organization. The post PODCAST | Association Hustle Podcast – Episode 217: Key Account Strategy appeared first on The Moery Company. MORE
As my favorite personal development gurus, Dave and Rachel Hollis, like to say, “Hope isn’t a strategy.” Fill out the form below and we’ll be in contact promptly: The post Hope is Not A Strategy appeared first on The Moery Company. MORE
The post Short- and Long-Term Strategies for Moving Forward appeared first on The Moery Company. Business Practices association strategy coronavirus covid19 strategyWe have seen several themes come to fruition from the past two months that we wanted to share with you. MORE
My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast. We embrace all types of learners around here! MORE
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. The post 4 membership renewal strategies to start now appeared first on YourMembership. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. MORE
Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. For your organization to remain relevant, strategies and planning must be based on what bold actions your Association can take to influence the external environment where members conduct business. Members Hire Bold Strategies. MORE
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. When you keep your members’ data organized and can incorporate it into your communication strategies and reporting, you’ll be able to provide them with the personalized opportunities they’re looking for. MORE
The post Innovate Your Survey Strategy appeared first on Association Adviser. Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. ASAE 2019 Annual Meeting Recaps Features Marketing & Communications MORE
So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory. MORE
Strategy Related Topics Moery Company
SEPTEMBER 18, 2020
As my favorite personal development gurus, Dave and Rachel Hollis, like to say, “Hope isn’t a strategy.” Fill out the form below and we’ll be in contact promptly: The post Hope is Not A Strategy appeared first on The Moery Company.
Moery Company
AUGUST 20, 2020
So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory.
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Moery Company
APRIL 27, 2020
The post Short- and Long-Term Strategies for Moving Forward appeared first on The Moery Company. Business Practices association strategy coronavirus covid19 strategyWe have seen several themes come to fruition from the past two months that we wanted to share with you.
Higher Logic
OCTOBER 14, 2020
Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities. The post Want to Grow Non-Dues Revenue?
YourMembership Blog
OCTOBER 11, 2018
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. The post 4 membership renewal strategies to start now appeared first on YourMembership. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if.
HighRoad Solution
SEPTEMBER 15, 2020
Lead Generation & Growth StrategiesIn the Actual Disruption Webinar series’ episode 8, sponsored by Breezio and Adage Technologies, titled “Got Leads? Now what?”,
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Velvet Chainsaw
APRIL 28, 2020
Strategy—and Transparency—First. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats. Following are some lessons we have distilled from talking with dozens of clients and attending many recent virtual events: Have a clear strategy.
Aaron Wolowiec
NOVEMBER 15, 2016
Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Dean West, president/founder, Association Laboratory Inc.
Moery Company
JANUARY 16, 2018
The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members? We spend so much energy recruiting, assuring them how different they’ll be treated by this organization and how much value they’ll receive through their affiliation – then, what happens after they actually join? We put them on a list. And, we just send them a bunch of stuff.
Potomac Core
OCTOBER 4, 2016
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies. These 3 Association Growth Strategies will give your organization greater speed and help your organization impact industry and professional outcomes that your members care most about.
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
|
Higher Logic
AUGUST 20, 2020
The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic.
Potomac Core
MAY 3, 2018
Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. For your organization to remain relevant, strategies and planning must be based on what bold actions your Association can take to influence the external environment where members conduct business. Members Hire Bold Strategies.
Moery Company
JANUARY 28, 2020
My belief is that it has to be done a little bit differently because they haven’t joined up until now and, frankly, they usually need a certain strategy or a certain set of tactics that are a different than the normal mid-cap or small businesses that you’re recruiting into the organization. The post PODCAST | Association Hustle Podcast – Episode 217: Key Account Strategy appeared first on The Moery Company.
CommPartners
OCTOBER 14, 2020
As CEO of InspirEd, Tracy King leverages her more than 20 years in workforce development consulting with organizations on education strategy and learning design. This is a guest post written by Tracy King, CAE.
Aaron Wolowiec
NOVEMBER 15, 2016
Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Dean West, president/founder, Association Laboratory Inc.
Membersuite
AUGUST 24, 2020
Revamp and improve your sponsorship and non-dues revenue strategy with these tips The pandemic has exposed how risky it is to rely upon an annual event for a major portion of your non-dues revenue. You can’t stick to the old way of doing things.
Wild Apricot
DECEMBER 11, 2017
If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers. Instagram
Higher Logic
OCTOBER 22, 2019
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. When you keep your members’ data organized and can incorporate it into your communication strategies and reporting, you’ll be able to provide them with the personalized opportunities they’re looking for.
Potomac Core
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. 2017 Member Engagement Strategy.
Wild Apricot
MARCH 3, 2020
Here are some of the top membership marketing strategies you should be using in 2020 Membership marketing is one of the best ways to grow and maintain your organization’s membership program.
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.
Eric Lanke
JANUARY 21, 2019
Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. We would do an environmental scan, compare its results to our current strategy, make necessary adjustments to that strategy, and codify a set of strategic goals and objectives for the year ahead. Associations Strategy and Execution
Wild Apricot
AUGUST 29, 2019
Creating a volunteer engagement strategy can not only improve your volunteer's experience, but your entire organizational atmosphere. That's why I've created this guide to engaging volunteers from start to finish
CommPartners
SEPTEMBER 17, 2020
As CEO of InspirEd, Tracy King leverages her more than 20 years in workforce development consulting with organizations on education strategy and learning design. This is a guest post written by Tracy King, CAE.
YourMembership Blog
JULY 19, 2019
The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community.
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.
Spark Consulting
MARCH 28, 2018
My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast. We embrace all types of learners around here!
Higher Logic
JANUARY 29, 2019
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? Instead, we’ve compiled the best components of the successful strategies we’ve seen at numerous companies and membership organizations.
Wild Apricot
NOVEMBER 14, 2019
Want more event attendees? Who doesn't? Here are six tactics you can use to boost event attendance starting today
YourMembership Blog
APRIL 25, 2013
Categories: Member Engagement + Retention Tags: associations , member engagement Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. Developing a strategy around engagement – be it [.] ( Read more. ) The post Why Engagement Needs a Strategy appeared first on YourMembership.com.
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.
Wild Apricot
NOVEMBER 7, 2019
Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired
Association Adviser
JANUARY 20, 2020
Garth Jordan, SVP & chief strategy officer for the Healthcare Financial Management Association, talks with us about planning using human-centered strategy. The post Podcast: Human-Centered Strategy for the Now, Near and Far appeared first on Association Adviser. Features Leadership Membership Podcasts association strategy Garth Jordan Healthcare Financial Management Association human-centered strategy member communications
GrowthZone
DECEMBER 3, 2019
It will walk you through the implementation of strategies to meet your objective. Justifying an AMS: Strategies to Get Your Board on Board. The post Strategies to Justify Association Software appeared first on GrowthZone. Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging.
Association Adviser
AUGUST 15, 2019
The post Innovate Your Survey Strategy appeared first on Association Adviser. Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. ASAE 2019 Annual Meeting Recaps Features Marketing & Communications
Wild Apricot
JANUARY 14, 2020
The most effective fundraising trends change from year to year. In 2020, here are the ones we predict will be most effective
Spark Consulting
MARCH 21, 2014
From the new Spark whitepaper, Risk: The Missing Link Connecting Strategy to Implementation , co-authored with Jamie Notter ( JamieNotter.com ) and Leslie White ( Croydon Consulting ): Having…conversations around risk and opportunity is not necessarily easy, but it’s becoming increasingly important in today’s complex, mutable, fast-paced environment. Final day of whitepaper release week!
Higher Logic
JANUARY 16, 2019
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros.
Wild Apricot
MAY 13, 2013
What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy
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