Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. Take a look at your strategy and see if there are any opportunities for innovation. Strategy

Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. At the Board table, our strategy is defined by three factors.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Members Hire Bold Strategies.

Building a board strategy

Aaron Wolowiec

Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals.

3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies.

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. The post 4 membership renewal strategies to start now appeared first on YourMembership. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if.

2017 Member Engagement Strategy

Potomac Core

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy.

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations.

Why small associations should re-think their member retention strategy

YourMembership Blog

The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community.

3 Engagement Strategies Drive Growth

Potomac Core

What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. 3 Engagement Strategies Drive Growth.

#1 Onboarding Strategy - Moery Company

Moery Company

The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members?

Community management is about strategy

Aaron Wolowiec

The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.

Community management is about strategy

Aaron Wolowiec

The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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Create an Attendee Experience Strategy

Associations Now

Here’s how to build an AX strategy. While the thought of building an AX strategy may seem overwhelming at first, it’s necessary. Here are three ways to get started on creating an AX strategy: Walk in your attendee’s shoes. Get attendee input on your AX strategy.

How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

How Technology is Transforming Strategy

Principled Innovation

For decades, the practice of strategy has been about the application of static planning frameworks to the task of solving mostly understandable business problems. Consider just three ways that technology is irrevocably shifting the nature of strategy, and thus how association leaders need to think about the work of strategy-making in the years ahead. Technology is a game-changing force that has forever redefined the work of strategy for associations.

How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar

Moery Company

The post How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar appeared first on The Moery Company.

3 Association Radical Transformation Strategies

Potomac Core

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies.

Risk, Strategy, and Implementation

Jamie Notter

When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks?

Growth Strategies from Top Fundraisers

Spark Consulting

My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper.

Association Loyalty or Engagement Strategy?

Potomac Core

Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. Member Engagement Strategy Takeaway.

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

A New Calculation Leads to Better Association Strategy

Smooth The Path

This exercise could lead to some very positive strategies for the organization overall. The post A New Calculation Leads to Better Association Strategy appeared first on Smooth The Path. Have you calculated the lifetime value of a member for your association?

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change?

Changing Strategy and Member Engagement

Eric Lanke

A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. Changing your strategy can sometimes be a challenging time.

Content Curation & Association Education Strategy

Web Courseworks Associations

To be sure, associations have digital strategies related to curating content and delivering what is important for its members. David has been speaking around the world to educate on the importance of a serious digital curation strategy for creators of online education products. The post Content Curation & Association Education Strategy appeared first on Web Courseworks.

Engagement as a Sales Strategy?

Potomac Core

Engagement as a Sales Strategy? link] Engagement isn’t a sales strategy, it’s an alignment strategy. The post Engagement as a Sales Strategy? When your Association’s founders first convened, did they envision hiring staff that would sell products and services?

Boost Your Networking Strategy at Events

Associations Now

The post Boost Your Networking Strategy at Events appeared first on Associations Now

5 Personalization Pitfalls to Avoid in Your Association Website Strategy

Vanguard Tech

ams integration web strategy personalizationReady for a statement from Captain Obvious? Online users want more customized, personalized online experiences. But, here’s the twist: they don’t want you to know too much about them.

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Socious

Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network.

Strategies to Increase Membership: Marketing vs Programming

HighRoad Solution

When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got? member engagement

The Fake Battle Between Culture and Strategy

Jamie Notter

The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. But that’s not culture eating strategy.

The 3 Best Instagram Strategies For Nonprofits

Wild Apricot

If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers. Instagram

Continuing Education Offerings: 5 Engagement Strategies

Higher Logic

In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it.

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

Growth Strategies from Top Fundraisers Q&A

Spark Consulting

In my last post , I shared the link to the webinar my Steal Like a Fundraiser co-author Sohini Baliga and I presented for Wild Apricot on March 21.

Strategies for Association Success

GrowthZone

Our Association Success Kit provides proven strategies for associations bundled together in a single document. It’s a single download – and includes three free resources with strategies to help your association thrive: “Hate Selling?