The Fake Battle Between Culture and Strategy

Jamie Notter

The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. But that’s not culture eating strategy.

4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations.

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The Connection between Strategy and Operations

Jamie Notter

This is clearly a different approach to strategy, but what I find more interesting is the operational implications that she discusses. Strategy is about choice. So pay attention to your strategy. In today’s world of transient advantage, you may need to shift your strategy.

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

Content Strategy for Associations


deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

Is Strategy the Job of Senior Leaders?

Jamie Notter

They took a look at how organizations’ strategies connect to their employees, from the senior team, through middle management, and down to the line employee. Oh, by the way, the numbers change dramatically within the organizations that have metrics attached to their strategy.

There Is No Strategy Without Angst

Jamie Notter

We convert strategy into a cost-focused planning process because we can control costs and plans eliminate uncertainties. The reality is that strategy is simply about making bets, and you can’t make a bet without some angst, without some worry that you’ll get it wrong.

3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies.

Thoughts on Strategy and Culture

Jamie Notter

In case you haven’t seen it, here’s a quick interview I did with JP Moery for his show, Association Labs , where we talk about both strategy and culture for associations. Culture Strategy

YouTube Subscriber Strategies for Nonprofits


The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

Are Your Member Engagement Strategies Working? 3 Ways to Tell


Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network.

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. It sets the baseline for proactive decision-making and creates a case for decision makers to support greater business strategy integration and support.

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy.

Associations and Their Ongoing Problems with Strategy

Jamie Notter

The cover spotlight is on “Strategy for Turbulent Times” and the first article in that section is by Rita Gunther McGrath on “ Transient Advantage.” Strategy

Why is your content strategy failing?


It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

Community management is about strategy

Aaron Wolowiec

The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.

7 top tips for running a successful membership strategy session

Optimist Consulting

Developing a membership strategy that links to organisational strategy is critical – not only does it guide you and keep you on track to deliver for members, but it ensures that what you are planning is relevant to your organisation and in tune with what your organisation is trying to achieve.

Association Loyalty or Engagement Strategy?

Potomac Core

Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success.

3 Engagement Strategies Drive Growth

Potomac Core

What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. 3 Engagement Strategies Drive Growth.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

Five Cool Decks About Content Strategy


Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.

Strategy and Context

Jamie Notter

Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. In other words, a winning strategy is context specific, thus it needs to evolve and grow (we talk about this in Humanize in the chapter on Generative ). Strategy Means Change. Strategy. Consulting. Speaking. About. Contact. Generations. Humanize.

Risk, Strategy, and Implementation

Jamie Notter

When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks?

Seven Customer Retention Strategies

Velvet Chainsaw

Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently.

Top 5 essentials for your membership marketing strategy

Optimist Consulting

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy?

What’s Next in Event Strategy?

Associations Now

News that two associations are sunsetting their traditional tradeshows and rethinking their event strategy may illustrate a broader trend. The post What’s Next in Event Strategy?

The Link Between Culture and Strategy on #CultureChat

Jamie Notter

We've all heard the mantra, "Culture eats strategy for breakfast," but is it true? What exactly is the relationship between culture and strategy? Here are the chat questions we're working on: In what circumstances does culture eat strategy? Does strategy ever eat culture?

2017 Member Engagement Strategy

Potomac Core

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy.

Burn your social media strategy


Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

Four Tips for Strategy-Setting That Matters

Associations Now

Boards need to operate at a high level, but airy, general strategies don’t help direct an association. The board sets the strategy, and the staff implements it. You don’t want to have strategies that just sound like missions. Those are not strategies.

3 Association Radical Transformation Strategies

Potomac Core

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies.

eBook 22

A New Strategy for Event Social Media

Associations Now

But one event-industry startup is making the case for a deeper, strategy-driven approach. Little Bird Told Media , which got its start last year, has its eye on building a brand-new kind of business for the event space—social media strategy that’s tailored, start to finish, to the event.

Five Budgeting Misconceptions That Will Change Your Association’s Strategy

Association Management

In a recent Harvard Business Review blog, management scholar and author, Roger Martin, draws a line between the fundamentals of strategy and the nitty-gritty of budgeting. Strategy is not planning,” Martin emphasizes. “It

A YP-Friendly Social Media Strategy

Associations Now

And by having a solid social media strategy, your association will also appeal to young professional member prospects. The post A YP-Friendly Social Media Strategy appeared first on Associations Now

Building a Winning Advocacy Strategy

Beekeeper Group

The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish.

Five Steps for a B2B Social Media Marketing Strategy


An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.

Strategy Means Change

Jamie Notter

Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches


Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.

Financial Sustainability is Not a Strategy

Jamie Notter

And don’t get me wrong–financial sustainability is a good idea, but folks, it is NOT a strategy. A strategy, at the most basic level, is a choice. A strategy always represents a choice you made over other alternatives. That’s why strategy is so important.

Report: Cybersecurity Strategy Moving From Prevention to Detection

Associations Now

The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. The post Report: Cybersecurity Strategy Moving From Prevention to Detection appeared first on Associations Now