Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be. In phone conversations, I ask 3-5 year members this question: when did you first realize the value of this association?

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

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What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? Associations Leadership

Overcoming the Association Value Gap: Part II

Associations Now

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist.

You Need to Know Your Association’s Value Trigger Point

Smooth The Path

Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP).

The New Member Engagement Rule of Three

Smooth The Path

Do people like me join associations like this? Is this new iPhone of value to me? If we help then answer yes, their membership is worth it, and yes, people like them join associations like this, we will keep them engaged, very engaged.

Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase.

The Most Frustrating Thing New Members Do

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One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. Usually, they are fuzzy on the exact value they will get, but they do expect to get some value. How associations push new members away.

Why New Members Actually Join

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A staff member or association member calls them and invites them to join. As a former member of another industry association, they know the value associations can provide. Members often join not knowing very much about what the association can do for them.

What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Communicates Well.

Big is Good, but Small is Better for Associations

Smooth The Path

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type.

Are You Delivering the Right Value to Members?

Smooth The Path

Member value is complex, and members are evaluating whether they are getting value from the association all the time. But the value of their benefits is not the only element they are considering. Member value is all of these elements and more.

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How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St.

Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

Once associations start following that rule, they are able to engage younger members with ease. Why Associations Routinely Break the Halfway Rule. Many associations do not honor The Halfway Rule in the eyes of our new and younger members.

Mind the Member Gap

Smooth The Path

When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. Well, solve the value equation and the rest will take care of itself.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

What else should the association do to support members during these extremely challenging times? This was the nagging question one association VP had. If you became the CEO of the association tomorrow what is the first thing you would focus on?

How Lonely are Your Members?

Smooth The Path

Many association members are directors, VP’s and CEO’s. While we would never market it like this, another huge value for some associations is addressing member’s loneliness, helping members cope with loneliness and helping them find others like them so they can be less lonely.

Members Need to Learn from Less Well-Known Presenters Too

Smooth The Path

A big opportunity: associations can help members with emotional support. Association Value Conference association conference conference conference experience events member experience professional development speakers

Most Associations Are not Solving the Problems of Long-Time Members

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Members long in their career will rarely come to your association asking for help. They do need help, and they will find great value in whoever helps them. Related posts: Is the association providing enough value to long-time members?

The Hidden Problems in Membership Marketing That Are Stopping You

Smooth The Path

Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling

When We Create a Vacuum of Information Our Members Make Up Stories

Smooth The Path

For example, when a member calls the association’s headquarters, leaves a message, and does not get a call back within 24 hours that member may start thinking: “My message got lost”, or. “They (the association staff) do not care about us (the members)”, or.

5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. The association keeps me informed and helps me connect to the right people.

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Is Our Content Meeting Our Members’ Needs?

Smooth The Path

Revealing a plan of action, that is value! Related: Two kinds of association change. Is our association important and of value? It is hard to communicate member value. Association Value association solution content member problem member value trends

Do Members Feel Like They are Coming Home?

Smooth The Path

Associations can reduce the anxiety caused by networking. Association Value Conference association innovation association strategy conference creative problem solving problem solving risky safeRelated: Making conference networking more inclusive.

A New Mantra for the Association Community

Smooth The Path

I wonder if this is a particularly good time to develop a mantra for the association community? Change is happening and it is happening faster and faster which puts a lot of pressure on associations. Is there a mantra that would help us move our associations ahead?

Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. An executive director of one of those area realtors associations saw me give the presentation and asked me to come and talk to their board.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” These special associations have what I call an Association Value Trigger Point (AVTP).

Overcoming the Barriers to Association Innovation

Smooth The Path

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members.

The Stories Members Make Up

Smooth The Path

The not being welcomed story: this chapter/association is snobby. Not understanding the member benefits story: the association doesn’t have what I need. People like me : People like me are a part of this association. Every association has to work to get the free pass.

Mini-Course for Association Professionals: Proving Value in the First 3 Emails to New Members

Smooth The Path

And then there are the members that don’t renew because they don’t think they are getting value. As they reflect on the year they didn’t get the value they expected or they didn’t get value worth the cost of the membership. Let’s add value you might be saying.

The False Promise of Overcorrection in Our Associations

Smooth The Path

By all means correct that thing that is detracting from member value or providing a poor member experience, just don’t overcorrect it. Related: The normalization of deviants and your association. Why is it so hard to move associations from ideas to action?

The Question Our Newest Members are Asking

Smooth The Path

Member Experience association value first impression member culture member experience new member offerings new membersRelated: Our members are not crazy. Why new members actually join. The most frustrating thing members do.

Design Comes Before Utility for Associations

Smooth The Path

So if we see bad design, we might not stick around long enough to notice its utility and value. The better looking Amazon, Apple, Facebook, Twitter and all the other sites we visit every day are, the higher the design barrier becomes for associations. Looks matter.

Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. Who are the Stephanies in your Association?

A Big Opportunity: Associations Can Help Members with Emotional Support

Smooth The Path

Our members would never call it that but sometimes associations provide therapy. No one understands what the job and these associated experiences are like except for colleagues like them. Related posts: The big benefit associations are not providing enough of. Therapy.

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Mini-Course for Association Professionals: The Optimization Trap Many Associations Face

Smooth The Path

Associations tend to lean toward optimizing. Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Associations that only optimize are in danger of not being future focused.

Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Their level of engagement depends on all the other competing demands on their time and attention as well as the perceived value of increasing their engagement. In recent interviews with association executives, many said how they define member engagement depends on the individual member.

Association Blunders Make Us Want to Stick Our Heads in The Sand

Smooth The Path

I could have been a politician, organization, group of people, CEO, or even an association. If you have ever been inside an association during a public blunder you likely saw that it was just thoughtlessness. How to set a new tone at your association.

Who is Solving the Member Engagement Problem?

Smooth The Path

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization.

People Like Me Join an Association Like This

Smooth The Path

The same goes with associations. Each association is for some professionals but not for everyone. In fact, the association is not for everyone in the profession. It is harder, but maybe more useful, to say this association is for the innovators.