Webinar Recap: Association Value Prop Remix

Blue Sky eLearn

If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. Chances are, your members aren’t getting all of the things they need from your association.

Having Difficulty Defining Your Association Value Proposition?

Moery Company

How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. IStock/Credit:szepy.

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Does your association value job boards as much as your members do?

YourMembership Blog

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. The post Does your association value job boards as much as your members do?

Understand the Three Professional Stages to Improve Association Value

Smooth The Path

Here is another way to look for gaps in your association’s value proposition. Some associations focus heavily on personal success but not at all on team success or success for the industry or profession. Why long-time members are reluctant to leave your association.

Improve Association Value With Soft Skill Training

Smooth The Path

Shaming around professional development is unthinkable to many of us but, some professionals say it happens at their organizations and this is a problem association can solve. When associations offer soft skill training (i.e.,

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? Associations Leadership

Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase.

Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Put simply, associations are unable to drive profitability solely by delivering on the membership value proposition and must find alternative ways to monetize membership to maintain their existing business models.

Overcoming the Association Value Gap: Part II

Associations Now

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist.

Association Value & Vision not Command & Control.

Robert M Barnes

Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading → A Dangerous Mind

I am Not a Fan of Most Membership Structure Change Projects

Smooth The Path

The association landscape has been slowly changing for at least the last decade. Associations with individual membership see the opportunity to reach more members with organizational membership. Navigating each association’s two-way trust street.

Potential Members Are Not Hearing About Associations Anymore

Smooth The Path

Why don’t people join associations anymore? Well, it could be because they do not hear about your association. When I talk to members, the vast majority say they become aware of the association because someone told them about it.

How Much Email is Too Much Email for Members?

Smooth The Path

” New members want emails from the association. They crave emails from the association. We immediately respond with a message whose goal is providing them with a bit of value. When emails are timely and value-packed members, look forward to them.

Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. There is a lot of value in your membership, here let me show you.

The First Step to Increase Your Association’s Value

Smooth The Path

Related: Associations need to swing more. The problem with association problems. Before you can change the organization you have to… The post The First Step to Increase Your Association’s Value appeared first on Smooth The Path.

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Member Benefits Take a Back Seat to Member Experiences

Smooth The Path

Members also feel valued because they give to the community. Value is necessary, but so is cultivating exceptional member experiences. Related: Behind the mask of the association. Innovative association leaders borrow and apply ideas. What is it like to be a member?

These Are Not the Most Read Articles But They Are the Most Impactful For the Association Community

Smooth The Path

Over on Association Success, my friend Arianna Rehak crowd-sourced a great idea (here is her post). So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations?

Navigating Each Association’s Two-Way Trust Street

Smooth The Path

Associations oscillate between two different trust states with members. There are so many things that build members’ trust in an association. Once a new member joins, the trust continues to build as they interact and receive value. Associations do not sell snake oil.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. We become better and better at creating value and experiences they want. My sleep study illustrates the problem with association data.

How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St.

Our Careers Are a Big Part of Our Identity

Smooth The Path

Navigating these challenging transitions is another way associations can help members. How can associations help? What are associations really selling? . Understand the three professional stages to improve the value.

You Need to Know Your Association’s Value Trigger Point

Smooth The Path

Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP).

Teach Your Members to Be Indispensable

Smooth The Path

One role associations can play is to help our members become indispensable. Many associations excel in providing this learning. Right now is the perfect time to question what an association is and what your association should be doing.

How Association Members Really Evaluate Value

Smooth The Path

Our thoughts around value are changing. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience.

Class 90

Associations Please Help Fix Time-Poverty

Smooth The Path

From university presidents to CFOs, to fundraisers, to engineers, to financial planners, to association professionals, none of us have enough time. Being involved in an association usually takes time. But what if our association could give back time to our members?

Who is Solving the Member Engagement Problem?

Smooth The Path

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization.

The Real Value of Associations for Members

Smooth The Path

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” ” I feel valued. .

Trade Associations Do Not Really Have Organizational Membership

Smooth The Path

On paper, your association has an organizational-type membership structure. This single individual makes the determination to renew based on the value they, themselves get from the association. Why long-time members are reluctant to leave your association.

The New Member Engagement Rule of Three

Smooth The Path

Do people like me join associations like this? Is this new iPhone of value to me? If we help then answer yes, their membership is worth it, and yes, people like them join associations like this, we will keep them engaged, very engaged.

What Your Members Need Most Right Now

Smooth The Path

Right now your members may need help in ways your association has never served them in the past. Association Value Member Experience association change association leadership change community lead leader servant leader trends uncertainty

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

If you work for an association where membership is required or an association with a 98% retention rate and no competition, your association might be able to get away with a bit of friction. Related: Association trend watch: member experiences.

The Hidden Problems in Membership Marketing That Are Stopping You

Smooth The Path

Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling

Are You Delivering the Right Value to Members?

Smooth The Path

Member value is complex, and members are evaluating whether they are getting value from the association all the time. But the value of their benefits is not the only element they are considering. Member value is all of these elements and more.

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The Formula for Member Engagement

Smooth The Path

Who are the Stephanies in your association? Member Engagement association value association value trigger point attendee engagement creating a member experience delivering value engaged members member engagement member experiences membership value perception of value

The Most Frustrating Thing New Members Do

Smooth The Path

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. Usually, they are fuzzy on the exact value they will get, but they do expect to get some value. How associations push new members away.

Why New Members Actually Join

Smooth The Path

A staff member or association member calls them and invites them to join. As a former member of another industry association, they know the value associations can provide. Members often join not knowing very much about what the association can do for them.

Improve Your Association?s Value with Reverse Mentoring or Co-Mentoring

Smooth The Path

Philip Tedesco, CEO of the Rhode Island Association of Realtors , noticed that when they got the Past Presidents’ Council together with the Young Professionals Network, there was more than just a one-way dialogue. New members can bring value to the relationship too.

Help Others Matter More: Another Way Associations Can Add Value

Smooth The Path

Is the association providing enough value to long-time members? The post Help Others Matter More: Another Way Associations Can Add Value appeared first on Smooth The Path. Related posts: Making members look great! Teaching whole life skills to our members.

Big is Good, but Small is Better for Associations

Smooth The Path

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type.