Having Difficulty Defining Your Association Value Proposition?

Moery Company

How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. IStock/Credit:szepy.

Understand the Three Professional Stages to Improve Association Value

Smooth The Path

Here is another way to look for gaps in your association’s value proposition. Some associations focus heavily on personal success but not at all on team success or success for the industry or profession. Why long-time members are reluctant to leave your association.

Improve Association Value With Soft Skill Training

Smooth The Path

Shaming around professional development is unthinkable to many of us but, some professionals say it happens at their organizations and this is a problem association can solve. When associations offer soft skill training (i.e.,

What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? Associations Leadership

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be. In phone conversations, I ask 3-5 year members this question: when did you first realize the value of this association?

Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Put simply, associations are unable to drive profitability solely by delivering on the membership value proposition and must find alternative ways to monetize membership to maintain their existing business models.

Association Value & Vision not Command & Control.

Robert M Barnes

Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading → A Dangerous Mind

Overcoming the Association Value Gap: Part II

Associations Now

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist.

How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St.

Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. There is a lot of value in your membership, here let me show you.

These Are Not the Most Read Articles But They Are the Most Impactful For the Association Community

Smooth The Path

Over on Association Success, my friend Arianna Rehak crowd-sourced a great idea (here is her post). So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations?

Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

An association’s board had been talking about how young professionals were the least engaged of all the member segments. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members.

Associations Please Help Fix Time-Poverty

Smooth The Path

From university presidents to CFOs, to fundraisers, to engineers, to financial planners, to association professionals, none of us have enough time. Being involved in an association usually takes time. But what if our association could give back time to our members?

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. We become better and better at creating value and experiences they want. My sleep study illustrates the problem with association data.

You Need to Know Your Association’s Value Trigger Point

Smooth The Path

Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP).

The Real Value of Associations for Members

Smooth The Path

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” ” I feel valued. .

How Association Members Really Evaluate Value

Smooth The Path

Our thoughts around value are changing. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience.

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Association Silos Can Create Broken Promises

Smooth The Path

When members tell you that their experience was different from their expectations, your association might have silos. Is your association keeping its promises? The post Association Silos Can Create Broken Promises appeared first on Smooth The Path.

Who is Solving the Member Engagement Problem?

Smooth The Path

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization.

Trade Associations Do Not Really Have Organizational Membership

Smooth The Path

On paper, your association has an organizational-type membership structure. This single individual makes the determination to renew based on the value they, themselves get from the association. Why long-time members are reluctant to leave your association.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

If you work for an association where membership is required or an association with a 98% retention rate and no competition, your association might be able to get away with a bit of friction. Related: Association trend watch: member experiences.

The New Member Engagement Rule of Three

Smooth The Path

Do people like me join associations like this? Is this new iPhone of value to me? If we help then answer yes, their membership is worth it, and yes, people like them join associations like this, we will keep them engaged, very engaged.

The Hidden Problems in Membership Marketing That Are Stopping You

Smooth The Path

Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling

Are You Delivering the Right Value to Members?

Smooth The Path

Member value is complex, and members are evaluating whether they are getting value from the association all the time. But the value of their benefits is not the only element they are considering. Member value is all of these elements and more.

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Improve Your Association’s Value with Reverse Mentoring or Co-Mentoring

Smooth The Path

Philip Tedesco, CEO of the Rhode Island Association of Realtors , noticed that when they got the Past Presidents’ Council together with the Young Professionals Network, there was more than just a one-way dialogue. New members can bring value to the relationship too.

The Formula for Member Engagement

Smooth The Path

Who are the Stephanies in your association? Member Engagement association value association value trigger point attendee engagement creating a member experience delivering value engaged members member engagement member experiences membership value perception of value

The Most Frustrating Thing New Members Do

Smooth The Path

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. Usually, they are fuzzy on the exact value they will get, but they do expect to get some value. How associations push new members away.

Why New Members Actually Join

Smooth The Path

A staff member or association member calls them and invites them to join. As a former member of another industry association, they know the value associations can provide. Members often join not knowing very much about what the association can do for them.

Help Others Matter More: Another Way Associations Can Add Value

Smooth The Path

Is the association providing enough value to long-time members? The post Help Others Matter More: Another Way Associations Can Add Value appeared first on Smooth The Path. Related posts: Making members look great! Teaching whole life skills to our members.

Big is Good, but Small is Better for Associations

Smooth The Path

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type.

Who Are the Stephanies in Your Association?

Smooth The Path

The post Who Are the Stephanies in Your Association? Association Value Member Experience association strategy association value first impressions forward thinking member experience member value new members thoughful

Opportunities for Association Certification

Smooth The Path

” Related posts: Intentionally disrupt the association’s processes. The 40-year-old association problem. The post Opportunities for Association Certification appeared first on Smooth The Path.

Debugging Your Members’ Experience

Smooth The Path

Most associations have seen indicators like these at one time or another, and when we see these warning signs, we race to fix the problem. Typically when associations see flat or declining metrics they assume they have a value problem and a value problem you may have.

What Are Associations Really Selling?

Smooth The Path

They get knowledge and connections through the association. How do members feel when they have had a positive interaction because of the association? Your association is much more than a list of benefits. Related: The real value of associations for members.

Associations and Lousy Marketing

Smooth The Path

Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. When members respond to the association, do they sometimes regret it later?

Free Membership Can Be Risky

Smooth The Path

I have mixed feelings about associations giving things away for free. On the other hand, what we get for free, we tend not to value. Should associations be in the business of offering a free membership? The answer will vary from association to association.

3 Myths: The Reasons New Members Join Associations

Smooth The Path

Much more often members do not know a thing about the association when they join. Myth #2: Members Join for the Value. These may be the reasons some members join sometimes, but overwhelmingly members do not join for the value. Do not get me wrong; value is critically important.

The 40 Year Old Association Problem

Smooth The Path

Some associations are busy solving the problem their members had 40 years ago. But the innovators in your industry or profession will want to solve the new challenges, and they will work on addressing these new problems with or without the association.

How Lonely are Your Members?

Smooth The Path

Many association members are directors, VP’s and CEO’s. While we would never market it like this, another huge value for some associations is addressing member’s loneliness, helping members cope with loneliness and helping them find others like them so they can be less lonely.