Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Association Value 68

Association Value Member Experience eBook Resources 68

Principled Innovation

MARCH 25, 2013

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

Association Value 100

Association Value Revenue Survey Leadership 100

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. You can read Part I here.

Association Value 100

Association Value Innovation Leadership Organization 100

Association Adviser

MAY 16, 2023

Republished from Associations Now Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.

Association Value 78

Association Value Education Marketing Leadership 78

AssociationChat

FEBRUARY 21, 2023

February’s Association Chat Open Forum will focus on the association value proposition and why people are chatting lately about the need for business model change We’ll have an open chat on Zoom discussing your favorite hot topics shaking things up in the association industry and whatever else we can get to in an hour!

Association Value 116

Association Value Industry 116

Robert M Barnes

MARCH 14, 2012

Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading →

Association Value 70

Association Value 70

Associations Now

MARCH 28, 2013

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. This is most important conversation your association will have. Are you ready to get started?

Association Value 40

Association Value Organization Revenue Innovation 40

Association Adviser

OCTOBER 19, 2020

Hybrid events can unite the benefits of physical and virtual events to provide a tailored experience that reinforces your association's value. appeared first on Association Adviser. The post Could Hybrid Events Become the New Standard?

Association Value 148

Association Value 148

Spark Consulting

FEBRUARY 25, 2016

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. You better believe it!

Association Value 150

Association Value Member Engagement Committee Conference 150

Smooth The Path

MAY 14, 2020

Right now is the perfect time to question what an association is and what your association should be doing. Related: Improve association value with soft skill training. Perhaps one way forward is to help your members become more indispensable. Your members want you to do the hard work of forecasting trends.

Association Value 148

Association Value Organization Industry Member Experience 148

SCD Group

OCTOBER 23, 2012

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. Those attending last week’s St.

Association Value 40

Association Value Leadership St. Louis Content 40

Thanks For Playing

JANUARY 24, 2013

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. So what's the problem?

Association Value 150

Association Value Member Engagement Committee Recruiting 150

Higher Logic

MAY 13, 2020

Strengthen Your Association's Value Proposition with Engagement. This was well before the regulation went into effect – we knew we had to be proactive. We put together a GDPR program much faster because we saw it growing early.”. Reggie Henry, Chief Information and Engagement Officer, ASAE.

Communications 296

Communications Association Value Tools Email Marketing 296

Nimble AMS

APRIL 29, 2023

Does your association value technology and data-literacy? A training platform with engaging content elements like self-paced learning, interactive assessments, learning paths, and gamification elements will ensure your employees upskill quickly. Become a data-driven organization.

Technology 101

Technology Association Management Member Experience Software 101

Smooth The Path

JANUARY 3, 2019

Try this exercise because the value your members receive is somewhere near the end of this list. Related: The real value of associations for members. Add value for members even when they are not succeeding. Understand the three professional stages to improve association value.

Association Value 74

Association Value Conference Strategy Communications 74

Membersuite

AUGUST 12, 2019

How compelling is your association’s value proposition? Read the blog post and follow these four steps to defining your association's value proposition. If you think it could use some help, you’re not alone.

Association Value 72

Association Value 72

GrowthZone

FEBRUARY 23, 2021

GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. It’s that time of year! The shift to virtual events. #1

Survey 88

Survey Industry Association Value Member Engagement 88

Wild Apricot

MAY 10, 2013

This membership link round-up offers: tips on how to overcome the association value gap; a reminder about what’s good in associations; insight into rapidly growing associations; and a look at why many online communities fail. membership Apricot Jam'

Association Value 150

Association Value Tips How To 150

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.

Association Value 96

Association Value Education Proposal Course 96

Smooth The Path

OCTOBER 5, 2021

Related: Evolving associations, evolving skills. Improve association value with soft skill training. If you plan to teach your members skills, think about all the little steps people need to learn and how the order you teach these steps impacts your learner’s emotions. Jazzed #Excited #Brave #Motivated.

Event Planning 78

Event Planning Association Value Project Conference 78

Spark Consulting

JUNE 26, 2014

If you’re tracking what the association values and not what your audiences value, your data is likely to return false positives in looking for triggers for behavior. Associations are “elective community,” not just a series of transactions.

Association Value 150

Association Value Innovation Resources 150

Smooth The Path

SEPTEMBER 24, 2019

Related: Why long-time members are reluctant to leave your association. Understand the three professional stages to improve association value. Why some long-time members choose to stay engaged with their association. That way, you will know which new member get the onboarding messaging and which get the welcome back.

Association Value 103

Association Value System Member Experience 103

Smooth The Path

JUNE 6, 2019

Improve association value with soft skill training. Influencing also works when you are trusted, patient, and consistent. Which tool works best for the influencing you need to do today? More on influence: Member expectations profoundly impact their experience. Two methods to motivate members.

Tools 60

Tools Association Value Industry Communications 60

Smooth The Path

MARCH 7, 2017

Does your association have an AVTP? Related: Top questions asked about the Association Value Trigger Point Concept. If most engaged members say this, you may not currently have an AVTP, but you can create one. If it does are you fully leveraging it? Fueling exceptional new member experiences [e-book].

Association Value 84

Association Value Member Experience Conference Products 84

Smooth The Path

MARCH 28, 2019

There is so much more we can be doing outside of the confines of what associations usually do. The world needs saving, and associations are in the perfect place to do just that. Improve association value with soft skill training. What are associations really selling? appeared first on Smooth The Path.

Association Value 74

Association Value Member Experience Communications Industry 74

Smooth The Path

JULY 9, 2019

This is the power of associations. Related: The real value of associations for members. Improve association value with soft skill training. Associations are home and family to many members. The post Are Associations Attitude Changing Machines? appeared first on Smooth The Path.

Association Value 92

Association Value Conference Industry Organization 92

Smooth The Path

FEBRUARY 21, 2019

Improve association value with soft skill training. Associations, please help fix time-poverty. Association cheese. Perhaps fear has been used too much recently. Try focusing members on positive outcomes and possibilities. You might see them making the changes they need to make.

Association Value 68

Association Value Course Member Experience 68

Association Success

NOVEMBER 2, 2020

Too many associations are burdened with vague, cluttered notions of what their core purpose might be — rather than a deep understanding of what their reason for existing actually is. These tips will help you nurture a purpose-driven culture within your association. Value inspiration over explanation.

Association Value 151

Association Value Organization Examples Tips 151

GrowthZone

AUGUST 14, 2018

The Big Book of Association Ideas: Construction Trades & Building Associations Edition. Entries were judged on creativity, industry impact, value to association, value to members, and replicability. The grand prize was not dependent on association size.

Charlotte 74

Charlotte CA Pennsylvania Association Value 74

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Participation can be expensive.

Certificate 100

Certificate Association Value Committee Social Media 100

Smooth The Path

NOVEMBER 6, 2016

And still could be better – when asked when did you realize the value of the association? This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. members could point to the exact event.

Case Study 104

Case Study Association Value Member Engagement Member Insights 104

Association Adviser

AUGUST 20, 2018

When it comes to channels that associations value most for reaching members, traditional conference or events retained the top spot by far for the third year in a row: 90 percent consider events very/extremely valuable to their overall communication program.

Communications 60

Communications Association Value Survey Newsletter 60

.orgSource

FEBRUARY 21, 2023

Taking the time to analyze whether your values statement matches the behavior you want to promote aligns the organization for success. Create Community Shared values are important for any group, but they are especially powerful for an association. Values create community.

Revenue 88

Revenue Conference Education Association Value 88

Smooth The Path

SEPTEMBER 27, 2018

Popular Posts: Association myths busted. What association CEOs need to do about membership. Understand the three professional stages to improve association value. These mental exercises help me set an audience-focused goal and having that goal eventually removes the block. appeared first on Smooth The Path.

Association Value 74

Association Value Conference Project Communications 74

Eric Lanke

JULY 30, 2018

The prospect company now plans to join our association. Truth is, I don't have any of those; the association's value proposition either sells itself or it doesn't.) But in reflecting upon the experience, I don't chalk that decision up to my masterful rhetorical devices.

Recruiting 100

Recruiting Recruitment Association Value Conference 100

Smooth The Path

JANUARY 4, 2018

This big idea is, perhaps, the most overlooked but biggest opportunity in our associations. Make sure you have an Association Value Trigger Point. We need to learn much more about our newest members’ experiences. Focus on the first 3 days to 3 weeks. Implement an onboarding program , they work!

Member Engagement 74

Member Engagement Member Experience Association Value Innovation 74

Associations Now

DECEMBER 18, 2018

“By running an assessment, you can have a better idea of which members are a sure bet in sticking around, and which may need more attention from your association to reel them back in,” Hopkins says. Don’t Let Attendees Flake on Your Meeting.

Strategy 71

Strategy Association Value Tips Process 71