Having Difficulty Defining Your Association Value Proposition?
APRIL 1, 2019
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt and develop a strong value proposition is by asking your members what the heck they find valuable about your organization. Ask them to be specific about what they value in these areas.