INDUSTRY INSIGHTS YOUR PEERS ARE READING
Here is another way to look for gaps in your association’s value proposition. Some associations focus heavily on personal success but not at all on team success or success for the industry or profession. Why long-time members are reluctant to leave your association. MORE
One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be. In phone conversations, I ask 3-5 year members this question: when did you first realize the value of this association? MORE
Why don’t people join associations anymore? Well, it could be because they do not hear about your association. When I talk to members, the vast majority say they become aware of the association because someone told them about it. MORE
Philip Tedesco, CEO of the Rhode Island Association of Realtors , noticed that when they got the Past Presidents’ Council together with the Young Professionals Network, there was more than just a one-way dialogue. New members can bring value to the relationship too. MORE
”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization. MORE
One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. Usually, they are fuzzy on the exact value they will get, but they do expect to get some value. How associations push new members away. MORE
At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. We become better and better at creating value and experiences they want. My sleep study illustrates the problem with association data. MORE
Member value is complex, and members are evaluating whether they are getting value from the association all the time. But the value of their benefits is not the only element they are considering. Member value is all of these elements and more. MORE
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. IStock/Credit:szepy. MORE
Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type. MORE
This gap in trust creates an opportunity for associations. Many associations have competitors who engage in spam or even scam-like practices. When we say “the largest association in the industry for 75 years,”, they hear, “blah, blah, blah.” MORE
Over on Association Success, my friend Arianna Rehak crowd-sourced a great idea (here is her post). So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations? MORE
Do people like me join associations like this? Is this new iPhone of value to me? If we help then answer yes, their membership is worth it, and yes, people like them join associations like this, we will keep them engaged, very engaged. MORE
When members tell you that their experience was different from their expectations, your association might have silos. Is your association keeping its promises? The post Association Silos Can Create Broken Promises appeared first on Smooth The Path. MORE
An association’s board had been talking about how young professionals were the least engaged of all the member segments. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members. MORE
The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Communicates Well. MORE
Navigating these challenging transitions is another way associations can help members. How can associations help? What are associations really selling? . Understand the three professional stages to improve the value. MORE
Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. There is a lot of value in your membership, here let me show you. MORE
I worked for an association while a mentor program was established, so I thought I knew what the word mentor meant. Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. MORE
Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading → A Dangerous Mind MORE
” New members want emails from the association. They crave emails from the association. We immediately respond with a message whose goal is providing them with a bit of value. When emails are timely and value-packed members, look forward to them. MORE
Who are the Stephanies in your association? Member Engagement association value association value trigger point attendee engagement creating a member experience delivering value engaged members member engagement member experiences membership value perception of value MORE
This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase. MORE
Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). MORE
Related: Associations need to swing more. The problem with association problems. Before you can change the organization you have to… The post The First Step to Increase Your Association’s Value appeared first on Smooth The Path. MORE
If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. Chances are, your members aren’t getting all of the things they need from your association. MORE
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Put simply, associations are unable to drive profitability solely by delivering on the membership value proposition and must find alternative ways to monetize membership to maintain their existing business models. MORE
Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St. MORE
Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling MORE
From university presidents to CFOs, to fundraisers, to engineers, to financial planners, to association professionals, none of us have enough time. Being involved in an association usually takes time. But what if our association could give back time to our members? MORE
A staff member or association member calls them and invites them to join. As a former member of another industry association, they know the value associations can provide. Members often join not knowing very much about what the association can do for them. MORE
Related: Potential members do not hear about associations anymore. The 40-year-old association problem. Association Value association innovation delivering value member value membership value new product development process perception of value value propositionHave you ever noticed that members often do not do what we think they should do? They want to establish a new group on the online community, and then no one participates. MORE
Shaming around professional development is unthinkable to many of us but, some professionals say it happens at their organizations and this is a problem association can solve. When associations offer soft skill training (i.e., MORE
Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist. MORE
On paper, your association has an organizational-type membership structure. This single individual makes the determination to renew based on the value they, themselves get from the association. Why long-time members are reluctant to leave your association. MORE
Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? Associations Leadership MORE
Is the association providing enough value to long-time members? The post Help Others Matter More: Another Way Associations Can Add Value appeared first on Smooth The Path. Related posts: Making members look great! Teaching whole life skills to our members. MORE
Our thoughts around value are changing. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience. MORE
What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” ” I feel valued. . MORE
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? MORE
If you work for an association where membership is required or an association with a 98% retention rate and no competition, your association might be able to get away with a bit of friction. Related: Association trend watch: member experiences. MORE
Association Value Related Topics Blue Sky eLearn
OCTOBER 9, 2019
If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. Chances are, your members aren’t getting all of the things they need from your association.
Moery Company
APRIL 1, 2019
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. IStock/Credit:szepy.
Smooth The Path
AUGUST 6, 2018
Here is another way to look for gaps in your association’s value proposition. Some associations focus heavily on personal success but not at all on team success or success for the industry or profession. Why long-time members are reluctant to leave your association.
Smooth The Path
JULY 24, 2018
Shaming around professional development is unthinkable to many of us but, some professionals say it happens at their organizations and this is a problem association can solve. When associations offer soft skill training (i.e.,
Eric Lanke
FEBRUARY 25, 2013
Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? Associations Leadership
Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?
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Principled Innovation
MARCH 25, 2013
This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase.
Principled Innovation
APRIL 2, 2013
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Put simply, associations are unable to drive profitability solely by delivering on the membership value proposition and must find alternative ways to monetize membership to maintain their existing business models.
Robert M Barnes
MARCH 14, 2012
Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading → A Dangerous Mind
Associations Now
MARCH 28, 2013
Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist.
Smooth The Path
OCTOBER 1, 2019
Why don’t people join associations anymore? Well, it could be because they do not hear about your association. When I talk to members, the vast majority say they become aware of the association because someone told them about it.
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Smooth The Path
AUGUST 27, 2019
Related: Associations need to swing more. The problem with association problems. Before you can change the organization you have to… The post The First Step to Increase Your Association’s Value appeared first on Smooth The Path.
Smooth The Path
OCTOBER 3, 2019
” New members want emails from the association. They crave emails from the association. We immediately respond with a message whose goal is providing them with a bit of value. When emails are timely and value-packed members, look forward to them.
Smooth The Path
SEPTEMBER 19, 2019
Navigating these challenging transitions is another way associations can help members. How can associations help? What are associations really selling? . Understand the three professional stages to improve the value.
SCD Group
OCTOBER 23, 2012
Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St.
Smooth The Path
NOVEMBER 6, 2018
Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. There is a lot of value in your membership, here let me show you.
Smooth The Path
JANUARY 2, 2018
Over on Association Success, my friend Arianna Rehak crowd-sourced a great idea (here is her post). So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations?
Smooth The Path
MAY 7, 2017
At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. We become better and better at creating value and experiences they want. My sleep study illustrates the problem with association data.
Smooth The Path
JANUARY 31, 2019
From university presidents to CFOs, to fundraisers, to engineers, to financial planners, to association professionals, none of us have enough time. Being involved in an association usually takes time. But what if our association could give back time to our members?
Smooth The Path
MARCH 7, 2017
Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP).
Smooth The Path
APRIL 23, 2017
Our thoughts around value are changing. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience.
Smooth The Path
OCTOBER 11, 2018
What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” ” I feel valued. .
Smooth The Path
AUGUST 23, 2017
”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization.
Smooth The Path
SEPTEMBER 26, 2019
I worked for an association while a mentor program was established, so I thought I knew what the word mentor meant. Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance.
Smooth The Path
JUNE 19, 2018
On paper, your association has an organizational-type membership structure. This single individual makes the determination to renew based on the value they, themselves get from the association. Why long-time members are reluctant to leave your association.
Smooth The Path
APRIL 12, 2018
If you work for an association where membership is required or an association with a 98% retention rate and no competition, your association might be able to get away with a bit of friction. Related: Association trend watch: member experiences.
Smooth The Path
OCTOBER 15, 2019
Related: Potential members do not hear about associations anymore. The 40-year-old association problem. Association Value association innovation delivering value member value membership value new product development process perception of value value propositionHave you ever noticed that members often do not do what we think they should do? They want to establish a new group on the online community, and then no one participates.
Smooth The Path
MAY 11, 2017
Do people like me join associations like this? Is this new iPhone of value to me? If we help then answer yes, their membership is worth it, and yes, people like them join associations like this, we will keep them engaged, very engaged.
Smooth The Path
NOVEMBER 27, 2016
Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling
Smooth The Path
JULY 16, 2019
When members tell you that their experience was different from their expectations, your association might have silos. Is your association keeping its promises? The post Association Silos Can Create Broken Promises appeared first on Smooth The Path.
Smooth The Path
APRIL 30, 2017
Member value is complex, and members are evaluating whether they are getting value from the association all the time. But the value of their benefits is not the only element they are considering. Member value is all of these elements and more.
Smooth The Path
JUNE 21, 2018
Philip Tedesco, CEO of the Rhode Island Association of Realtors , noticed that when they got the Past Presidents’ Council together with the Young Professionals Network, there was more than just a one-way dialogue. New members can bring value to the relationship too.
Smooth The Path
AUGUST 9, 2017
Who are the Stephanies in your association? Member Engagement association value association value trigger point attendee engagement creating a member experience delivering value engaged members member engagement member experiences membership value perception of value
Smooth The Path
MARCH 5, 2017
One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. Usually, they are fuzzy on the exact value they will get, but they do expect to get some value. How associations push new members away.
Smooth The Path
JANUARY 30, 2017
A staff member or association member calls them and invites them to join. As a former member of another industry association, they know the value associations can provide. Members often join not knowing very much about what the association can do for them.
Smooth The Path
SEPTEMBER 5, 2019
This gap in trust creates an opportunity for associations. Many associations have competitors who engage in spam or even scam-like practices. When we say “the largest association in the industry for 75 years,”, they hear, “blah, blah, blah.”
Smooth The Path
AUGUST 22, 2019
An association’s board had been talking about how young professionals were the least engaged of all the member segments. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members.
Smooth The Path
JUNE 2, 2016
Is the association providing enough value to long-time members? The post Help Others Matter More: Another Way Associations Can Add Value appeared first on Smooth The Path. Related posts: Making members look great! Teaching whole life skills to our members.
Smooth The Path
MARCH 16, 2017
Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type.
Association Navigator
AUGUST 15, 2016
The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Communicates Well.
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