Moery Company

APRIL 1, 2019

How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt and develop a strong value proposition is by asking your members what the heck they find valuable about your organization. Ask them to be specific about what they value in these areas.

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Association Value Member Experience Content Resources 248

Blue Sky eLearn

OCTOBER 9, 2019

If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. Chances are, your members aren’t getting all of the things they need from your association. What do they assign value to and are you providing it? While most associations are focusing on acquiring new members, we can’t forget about retaining our current ones.

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Association Value Analysis Survey Committee 132

YourMembership Blog

NOVEMBER 22, 2019

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. The post Does your association value job boards as much as your members do?

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Association Value Member Engagement Software Marketing 272

Association Adviser

DECEMBER 9, 2020

Bonin Bough, author, entrpreneur & marketing executive explains how associations can hack their challenges and their futures. The post Hack Your Way to Better Association Value appeared first on Association Adviser.

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Association Value Marketing Leadership 85

Smooth The Path

AUGUST 6, 2018

Here is another way to look for gaps in your association’s value proposition. If your professional or trade association is one where you hope members stay members their entire career while they are in the profession or industry you want to make sure that the association is providing value to members at all three stages. Some associations focus heavily on personal success but not at all on team success or success for the industry or profession.

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Association Value Team Industry Member Research 76

Smooth The Path

JULY 24, 2018

Shaming around professional development is unthinkable to many of us but, some professionals say it happens at their organizations and this is a problem association can solve. When associations offer soft skill training (i.e., The post Improve Association Value With Soft Skill Training appeared first on Smooth The Path. Association Value association conference communication conference conference experience professional development professional skills soft skills

Association Value 76

Association Value Team Course Leadership 76

Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? I find that association’s that have an AVTP put a lot of time, effort, and resources into their AVTP so funneling new members through one great experience is recommended.

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Association Value eBook Resources Examples 65

Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase.

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Association Value Revenue Survey Price 158

Eric Lanke

FEBRUARY 25, 2013

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. We had both association executives and consultants to the association community present at this dinner, and I couldn't help but notice that the battle line seemed to be drawn between those two camps and the perspectives they each brought to the table. Associations Leadership

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Association Value Revenue Education Report 145

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Put simply, associations are unable to drive profitability solely by delivering on the membership value proposition and must find alternative ways to monetize membership to maintain their existing business models.

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Association Value Revenue Leadership Resources 133

Robert M Barnes

MARCH 14, 2012

Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading → A Dangerous Mind

Association Value 75

Association Value 75

Associations Now

MARCH 28, 2013

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. In Part I of this series earlier this month , I identified the association value gap as an underlying structural problem within membership-centric business models. The problem for associations is that the member market does not really exist.

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Association Value Revenue Innovation Resources 62

Smooth The Path

MARCH 11, 2021

There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.” In many associations, there is almost an adversarial tone between the association and exhibitors/sponsors.

Association Value 101

Association Value Member Research Industry Cost 101

Smooth The Path

MARCH 25, 2021

Members are looking for more meaning in their interactions with their associations. How can your association plus up the meaning? Related: The future of associations is experiences. They wish for more meaningful: Connections because small talk doesn’t cut it.

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Industry Content Association Value Process 85

Smooth The Path

APRIL 27, 2021

Some associations have a single value proposition—just one thing, like an event, that delivers most of the value of the membership. Sure the association may offer a handful of benefits, but when you ask members, they get their value primarily from one source.

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Conference Association Value Innovation 78

Smooth The Path

JANUARY 14, 2021

Related: Soon it will be time for association leaders to envision the future. Effective association to innovative association at light speed. What will you do with your association of the future?

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Team Process Review Association Value 95

Smooth The Path

MAY 7, 2020

The association landscape has been slowly changing for at least the last decade. Associations with individual membership see the opportunity to reach more members with organizational membership. Navigating each association’s two-way trust street.

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Project Revenue Course Association Value 85

Smooth The Path

NOVEMBER 6, 2018

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. There is a lot of value in your membership, here let me show you. Gentle reminders go a long way toward improving our member’s value, experience, and culture. When association professionals assume positive intent.

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Member Experience Association Value Industry Strategy 205

Smooth The Path

OCTOBER 1, 2019

Why don’t people join associations anymore? Well, it could be because they do not hear about your association. When I talk to members, the vast majority say they become aware of the association because someone told them about it. Most association awareness happens because enthusiastic current members are out there promoting the association (or their chapter, or the conference). Related: The 40-year old association problem.

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Recruiting Recruitment Conference Member Experience 83

Smooth The Path

OCTOBER 3, 2019

” New members want emails from the association. They crave emails from the association. We immediately respond with a message whose goal is providing them with a bit of value. Instead, the message should be just a few sentences leading them to a value-packed, but easy to access, and quick-to-consume valuable piece of content. The first three-week window is usually the association’s best opportunity to influence members.

Association Value 85

Association Value Email Marketing Content Strategy 85

Smooth The Path

AUGUST 27, 2019

Related: Associations need to swing more. The problem with association problems. Before you can change the organization you have to… The post The First Step to Increase Your Association’s Value appeared first on Smooth The Path. Association Value association change association value change management delivering value innovation champion innovation culture key value proposition membership value perception of value

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Team Organization Association Value Innovation 65

SCD Group

OCTOBER 23, 2012

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. 0- As I listened to Matt, I was impressed at how well the CES system helps Aptify enhance its thought leadership position in the association community. He focused on explaining CES and how it could benefit our associations.

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St. Louis eBook Association Value Leadership 54

Smooth The Path

NOVEMBER 17, 2020

Right now, some associations are overreacting. The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Other associations find themselves paralyzed.

Team 101

Team Leadership Industry Member Experience 101

Smooth The Path

MAY 7, 2017

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. My sleep study illustrates the problem with association data.

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Member Engagement Case Study Member Research Association Value 76

Smooth The Path

JANUARY 21, 2021

Because this is a hard nut to crack, we are convening a team of association professionals to join us. Together we will decide why, how, and what virtual networking works for all types of association events.

Team 90

Team Committee Tools Conference 90

Smooth The Path

MARCH 7, 2017

Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). Now that they experienced the AVTP and understand the value of the association they are more likely to be engaged in other ways. They look to the association first for information.

Member Experience 76

Member Experience Association Value Products Conference 76

Smooth The Path

MARCH 4, 2021

Association professionals tell me over and over that their members cannot wait to start networking again. The future of associations is experiences. The post Associations Spark Idea Inspiration appeared first on Smooth The Path.

Examples 85

Examples Process Member Experience Association Value 85

Smooth The Path

APRIL 23, 2017

Our thoughts around value are changing. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience. As you think about the value your association delivers to members consider these new trends. Related: Association trend watch: member experiences.

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Class Price Association Value Products 69

Smooth The Path

OCTOBER 24, 2019

Associations oscillate between two different trust states with members. There are so many things that build members’ trust in an association. It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article. Once a new member joins, the trust continues to build as they interact and receive value.

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Sample Cost Tips Member Experience 65

Smooth The Path

AUGUST 23, 2017

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders. I do not know of one person, or organization, or firm, or consultancy out there solving the association engagement problem for our industry.

Member Engagement 65

Member Engagement Member Experience Recruiting Recruitment 65

Smooth The Path

SEPTEMBER 19, 2019

Navigating these challenging transitions is another way associations can help members. How can associations help? What are associations really selling? . Understand the three professional stages to improve the value. Association Value association value creative problem solving delivering value innovation mindset key value proposition membership value perception of value solving members' problems

Industry 65

Industry Association Value Marketing Innovation 65

Smooth The Path

MAY 14, 2020

One role associations can play is to help our members become indispensable. Many associations excel in providing this learning. Right now is the perfect time to question what an association is and what your association should be doing.

Member Experience 101

Member Experience Industry Association Value Organization 101

Smooth The Path

JANUARY 31, 2019

From university presidents to CFOs, to fundraisers, to engineers, to financial planners, to association professionals, none of us have enough time. Being involved in an association usually takes time. But what if our association could give back time to our members? And this is something many associations already do. Association online communities can save members time because they don’t need to sift through the mess of some public communities.

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Content Survey Products Association Value 69

Smooth The Path

DECEMBER 1, 2020

She is brilliant” We struck up a friendship via the phone, during which we often talked about the future of associations. It seemed a shame to keep all these big thoughts to myself, so we decided to collaborate on the Associations of the Future series. Associations of the Future.

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Video Member Experience Association Value Organization 85

Smooth The Path

OCTOBER 13, 2020

What more can your association do to help members with these issues right now? Related: Back to school for associations and members. Association response to big, hairy problems. Associations dump new ideas too quickly.

Project 85

Project Industry Marketing Organization 85

Smooth The Path

OCTOBER 11, 2018

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” ” Or, “I was assigned a big project no one in our company had attempted but, I found help through the association.” ” I feel valued. . How does your association make members feel?

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Project Conference Member Experience Report 139

Smooth The Path

MAY 11, 2017

Do people like me join associations like this? Is this new iPhone of value to me? If we help then answer yes, their membership is worth it, and yes, people like them join associations like this, we will keep them engaged, very engaged. How to exponentially improve member engagement at any association. Are you delivering the right value to members? There is a short window of opportunity to engage new members.

Member Engagement 89

Member Engagement eBook Member Experience Association Value 89

Smooth The Path

MARCH 19, 2020

Right now your members may need help in ways your association has never served them in the past. Association Value Member Experience association change association leadership change community lead leader servant leader trends uncertainty

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How To Member Experience Association Value Leadership 98

Smooth The Path

NOVEMBER 27, 2016

Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling

Marketing 89

Marketing Social Media Products Innovation 89

Smooth The Path

NOVEMBER 5, 2020

Often associations highlight the bright spots. Related: The post Associations Need to Provide Imperfect Hope appeared first on Smooth The Path. Association ValueI’m going, to be honest with you, I had a hard Spring.

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Association Value How To Organization 85