The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be. In phone conversations, I ask 3-5 year members this question: when did you first realize the value of this association?

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What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? Associations Leadership

Overcoming the Association Value Gap: Part II

Associations Now

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. We become better and better at creating value and experiences they want. My sleep study illustrates the problem with association data.

Association Value & Vision not Command & Control.

Robert M Barnes

Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading → A Dangerous Mind

The Most Frustrating Thing New Members Do

Smooth The Path

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. Usually, they are fuzzy on the exact value they will get, but they do expect to get some value. How associations push new members away.

Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase.

Why New Members Actually Join

Smooth The Path

A staff member or association member calls them and invites them to join. As a former member of another industry association, they know the value associations can provide. Members often join not knowing very much about what the association can do for them.

Are You Delivering the Right Value to Members?

Smooth The Path

Member value is complex, and members are evaluating whether they are getting value from the association all the time. But the value of their benefits is not the only element they are considering. Member value is all of these elements and more.

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Big is Good, but Small is Better for Associations

Smooth The Path

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type.

What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Communicates Well.

How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St.

Mind the Member Gap

Smooth The Path

When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. Well, solve the value equation and the rest will take care of itself.

How Lonely are Your Members?

Smooth The Path

Many association members are directors, VP’s and CEO’s. While we would never market it like this, another huge value for some associations is addressing member’s loneliness, helping members cope with loneliness and helping them find others like them so they can be less lonely.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

What else should the association do to support members during these extremely challenging times? This was the nagging question one association VP had. If you became the CEO of the association tomorrow what is the first thing you would focus on?

5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. The association keeps me informed and helps me connect to the right people.

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Members Need to Learn from Less Well-Known Presenters Too

Smooth The Path

A big opportunity: associations can help members with emotional support. Association Value Conference association conference conference conference experience events member experience professional development speakers

The Hidden Problems in Membership Marketing That Are Stopping You

Smooth The Path

Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling

Most Associations Are not Solving the Problems of Long-Time Members

Smooth The Path

Members long in their career will rarely come to your association asking for help. They do need help, and they will find great value in whoever helps them. Related posts: Is the association providing enough value to long-time members?

Is Our Content Meeting Our Members’ Needs?

Smooth The Path

Revealing a plan of action, that is value! Related: Two kinds of association change. Is our association important and of value? It is hard to communicate member value. Association Value association solution content member problem member value trends

Do Members Feel Like They are Coming Home?

Smooth The Path

Associations can reduce the anxiety caused by networking. Association Value Conference association innovation association strategy conference creative problem solving problem solving risky safeRelated: Making conference networking more inclusive.

The False Promise of Overcorrection in Our Associations

Smooth The Path

By all means correct that thing that is detracting from member value or providing a poor member experience, just don’t overcorrect it. Related: The normalization of deviants and your association. Why is it so hard to move associations from ideas to action?

A New Mantra for the Association Community

Smooth The Path

I wonder if this is a particularly good time to develop a mantra for the association community? Change is happening and it is happening faster and faster which puts a lot of pressure on associations. Is there a mantra that would help us move our associations ahead?

Overcoming the Barriers to Association Innovation

Smooth The Path

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members.

The Stories Members Make Up

Smooth The Path

The not being welcomed story: this chapter/association is snobby. Not understanding the member benefits story: the association doesn’t have what I need. People like me : People like me are a part of this association. Every association has to work to get the free pass.

The Question Our Newest Members are Asking

Smooth The Path

Member Experience association value first impression member culture member experience new member offerings new membersRelated: Our members are not crazy. Why new members actually join. The most frustrating thing members do.

Mini-Course for Association Professionals: Proving Value in the First 3 Emails to New Members

Smooth The Path

And then there are the members that don’t renew because they don’t think they are getting value. As they reflect on the year they didn’t get the value they expected or they didn’t get value worth the cost of the membership. Let’s add value you might be saying.

Who is Solving the Member Engagement Problem?

Smooth The Path

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization.

Design Comes Before Utility for Associations

Smooth The Path

So if we see bad design, we might not stick around long enough to notice its utility and value. The better looking Amazon, Apple, Facebook, Twitter and all the other sites we visit every day are, the higher the design barrier becomes for associations. Looks matter.

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Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. Who are the Stephanies in your Association?

A Big Opportunity: Associations Can Help Members with Emotional Support

Smooth The Path

Our members would never call it that but sometimes associations provide therapy. No one understands what the job and these associated experiences are like except for colleagues like them. Related posts: The big benefit associations are not providing enough of. Therapy.

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Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Their level of engagement depends on all the other competing demands on their time and attention as well as the perceived value of increasing their engagement. In recent interviews with association executives, many said how they define member engagement depends on the individual member.

Mini-Course for Association Professionals: The Optimization Trap Many Associations Face

Smooth The Path

Associations tend to lean toward optimizing. Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Associations that only optimize are in danger of not being future focused.

Association Blunders Make Us Want to Stick Our Heads in The Sand

Smooth The Path

I could have been a politician, organization, group of people, CEO, or even an association. If you have ever been inside an association during a public blunder you likely saw that it was just thoughtlessness. How to set a new tone at your association.

People Like Me Join an Association Like This

Smooth The Path

The same goes with associations. Each association is for some professionals but not for everyone. In fact, the association is not for everyone in the profession. It is harder, but maybe more useful, to say this association is for the innovators.

Teaching Whole Life Skills to Our Members

Smooth The Path

I don’t know if these exact ideas will work for every association, every member or every conference but, I do think we are starting to point in an interesting direction. Related posts: The 4 skills associations should be teaching. Particularly in my early career I divided myself.

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Is the Association Providing Enough Value to Long-Time Members?

Smooth The Path

4 Skills associations should be teaching. How do associations attract younger members? The post Is the Association Providing Enough Value to Long-Time Members? Related articles: How to engage long-time members.

Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Put simply, associations are unable to drive profitability solely by delivering on the membership value proposition and must find alternative ways to monetize membership to maintain their existing business models.

When to Make Innovation a Priority for Your Association

Smooth The Path

All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. If not in our data, how do we know when it is time to make innovation a priority in our association? Declining revenues.