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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be. In phone conversations, I ask 3-5 year members this question: when did you first realize the value of this association?

What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? Associations Leadership

How Association Members Really Evaluate Value

Smooth The Path

Our thoughts around value are changing. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience.

Overcoming the Association Value Gap: Part II

Associations Now

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist.

Association Value & Vision not Command & Control.

Robert M Barnes

Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading → A Dangerous Mind

Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase.

Big is Good, but Small is Better for Associations

Smooth The Path

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type.

What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Communicates Well.

Most Associations Are not Solving the Problems of Long-Time Members

Smooth The Path

Members long in their career will rarely come to your association asking for help. They do need help, and they will find great value in whoever helps them. Related posts: Is the association providing enough value to long-time members?

How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

What else should the association do to support members during these extremely challenging times? This was the nagging question one association VP had. If you became the CEO of the association tomorrow what is the first thing you would focus on?

Mind the Member Gap

Smooth The Path

When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. Well, solve the value equation and the rest will take care of itself.

Members Need to Learn from Less Well-Known Presenters Too

Smooth The Path

A big opportunity: associations can help members with emotional support. Association Value Conference association conference conference conference experience events member experience professional development speakers

How Lonely are Your Members?

Smooth The Path

Many association members are directors, VP’s and CEO’s. While we would never market it like this, another huge value for some associations is addressing member’s loneliness, helping members cope with loneliness and helping them find others like them so they can be less lonely.

The Hidden Problems in Membership Marketing That Are Stopping You

Smooth The Path

Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling

Is Our Content Meeting Our Members’ Needs?

Smooth The Path

Revealing a plan of action, that is value! Related: Two kinds of association change. Is our association important and of value? It is hard to communicate member value. Association Value association solution content member problem member value trends

The Question Our Newest Members are Asking

Smooth The Path

Member Experience association value first impression member culture member experience new member offerings new membersRelated: Our members are not crazy. Why new members actually join. The most frustrating thing members do.

Do Members Feel Like They are Coming Home?

Smooth The Path

Associations can reduce the anxiety caused by networking. Association Value Conference association innovation association strategy conference creative problem solving problem solving risky safeRelated: Making conference networking more inclusive.

Overcoming the Barriers to Association Innovation

Smooth The Path

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members.

A New Mantra for the Association Community

Smooth The Path

I wonder if this is a particularly good time to develop a mantra for the association community? Change is happening and it is happening faster and faster which puts a lot of pressure on associations. Is there a mantra that would help us move our associations ahead?

The Stories Members Make Up

Smooth The Path

The not being welcomed story: this chapter/association is snobby. Not understanding the member benefits story: the association doesn’t have what I need. People like me : People like me are a part of this association. Every association has to work to get the free pass.

Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. Who are the Stephanies in your Association?

Mini-Course for Association Professionals: Proving Value in the First 3 Emails to New Members

Smooth The Path

And then there are the members that don’t renew because they don’t think they are getting value. As they reflect on the year they didn’t get the value they expected or they didn’t get value worth the cost of the membership. Let’s add value you might be saying.

A Big Opportunity: Associations Can Help Members with Emotional Support

Smooth The Path

Our members would never call it that but sometimes associations provide therapy. No one understands what the job and these associated experiences are like except for colleagues like them. Related posts: The big benefit associations are not providing enough of. Therapy.

Association Blunders Make Us Want to Stick Our Heads in The Sand

Smooth The Path

I could have been a politician, organization, group of people, CEO, or even an association. If you have ever been inside an association during a public blunder you likely saw that it was just thoughtlessness. How to set a new tone at your association.

Mini-Course for Association Professionals: The Optimization Trap Many Associations Face

Smooth The Path

Associations tend to lean toward optimizing. Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Associations that only optimize are in danger of not being future focused.

Teaching Whole Life Skills to Our Members

Smooth The Path

I don’t know if these exact ideas will work for every association, every member or every conference but, I do think we are starting to point in an interesting direction. Related posts: The 4 skills associations should be teaching. Particularly in my early career I divided myself.

Is the Association Providing Enough Value to Long-Time Members?

Smooth The Path

4 Skills associations should be teaching. How do associations attract younger members? The post Is the Association Providing Enough Value to Long-Time Members? Related articles: How to engage long-time members.

Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Put simply, associations are unable to drive profitability solely by delivering on the membership value proposition and must find alternative ways to monetize membership to maintain their existing business models.

Who Are the Stephanies in Your Association?

Smooth The Path

The post Who Are the Stephanies in Your Association? Association Value Member Experience association strategy association value first impressions forward thinking member experience member value new members thoughful

When to Make Innovation a Priority for Your Association

Smooth The Path

All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. If not in our data, how do we know when it is time to make innovation a priority in our association? Declining revenues.

Help Others Matter More: Another Way Associations Can Add Value

Smooth The Path

Is the association providing enough value to long-time members? The post Help Others Matter More: Another Way Associations Can Add Value appeared first on Smooth The Path. Related posts: Making members look great! Teaching whole life skills to our members.

Conferences Give Members Permission to Take Time to Learn

Smooth The Path

While online training is relatively inexpensive and high value, every other priority takes priority over sitting and watching the training available in your library. Yes, there is the element of face to face value that can’t be replicated in any other way than at conferences and events.

Rethinking What It Means to Be a Member

Spark Consulting

If you’re tracking what the association values and not what your audiences value, your data is likely to return false positives in looking for triggers for behavior. Associations are “elective community,” not just a series of transactions.

Membership Link Round-Up

Wild Apricot Blog

This membership link round-up offers: tips on how to overcome the association value gap; a reminder about what’s good in associations; insight into rapidly growing associations; and a look at why many online communities fail. membership Apricot Jam

Tips 27

Delivering Member Value through Association Sponsored Research

Membership Marketing

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Another association benchmarks critical purchasing data that now influences decision making for the entire economy.

Advocacy and Membership – Two Ships Passing in the Night - Moery Company

The Moery Company

When was the last time association government relations and membership teams had a strategic discussion about the connection between advocacy and membership growth? This is a big problem as associations have a legacy bias toward these entities as successfully executing without the other.

Team 12

Engagement: It's Not About You

Thanks For Playing

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. We value spending money with the association, so we give it a high score. value about their interactions with us.

How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.