The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be. In phone conversations, I ask 3-5 year members this question: when did you first realize the value of this association?

What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? Associations Leadership

Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase.

Association Value & Vision not Command & Control.

Robert M Barnes

Working for, consulting to and volunteering in Associations is especially rewarding when you see your peers have lightbulb moments that you know will be a defining point in their involvement. Often these come after long periods of stagnation, frustration and … Continue reading → A Dangerous Mind

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

If you work for an association where membership is required or an association with a 98% retention rate and no competition, your association might be able to get away with a bit of friction. Related: Association trend watch: member experiences.

How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. We become better and better at creating value and experiences they want. My sleep study illustrates the problem with association data.

You Need to Know Your Association’s Value Trigger Point

Smooth The Path

Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP).

Who is Solving the Member Engagement Problem?

Smooth The Path

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization.

How Association Members Really Evaluate Value

Smooth The Path

Our thoughts around value are changing. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience.

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The New Member Engagement Rule of Three

Smooth The Path

Do people like me join associations like this? Is this new iPhone of value to me? If we help then answer yes, their membership is worth it, and yes, people like them join associations like this, we will keep them engaged, very engaged.

The Formula for Member Engagement

Smooth The Path

Who are the Stephanies in your association? Member Engagement association value association value trigger point attendee engagement creating a member experience delivering value engaged members member engagement member experiences membership value perception of value

Are You Delivering the Right Value to Members?

Smooth The Path

Member value is complex, and members are evaluating whether they are getting value from the association all the time. But the value of their benefits is not the only element they are considering. Member value is all of these elements and more.

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The Hidden Problems in Membership Marketing That Are Stopping You

Smooth The Path

Related: Storytelling is the new association marketing. Association Marketing Member Marketing association benefits association story telling association value association value trigger point channel developing a story marketing story member benefits member marketing storytelling

The Most Frustrating Thing New Members Do

Smooth The Path

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. Usually, they are fuzzy on the exact value they will get, but they do expect to get some value. How associations push new members away.

Why New Members Actually Join

Smooth The Path

A staff member or association member calls them and invites them to join. As a former member of another industry association, they know the value associations can provide. Members often join not knowing very much about what the association can do for them.

Association Email is Dying

Smooth The Path

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. Show first-time readers (prospective and new members) that they do not want to ignore the association’s emails.

Big is Good, but Small is Better for Associations

Smooth The Path

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type.

Why Long-Time Members Are Reluctant to Leave Your Association

Smooth The Path

They say there’s a lack of value for them. The association is not covering topics they care about or the issues that apply to them at their level. They say the association is getting stale. They fondly recall the value they once received.

Help Others Matter More: Another Way Associations Can Add Value

Smooth The Path

Is the association providing enough value to long-time members? The post Help Others Matter More: Another Way Associations Can Add Value appeared first on Smooth The Path. Related posts: Making members look great! Teaching whole life skills to our members.

Who Are the Stephanies in Your Association?

Smooth The Path

The post Who Are the Stephanies in Your Association? Association Value Member Experience association strategy association value first impressions forward thinking member experience member value new members thoughful

Common Trap for Association Professionals

Smooth The Path

” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. ” “Every year my membership is becoming less of value,” thinks a member. He should be grateful.

What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Communicates Well.

3 Myths: The Reasons New Members Join Associations

Smooth The Path

Much more often members do not know a thing about the association when they join. Myth #2: Members Join for the Value. These may be the reasons some members join sometimes, but overwhelmingly members do not join for the value. Do not get me wrong; value is critically important.

We Join Because That is What We Do

Smooth The Path

A professor, a manager, a peer, or someone they respect recommended the association to them. “I am a physician, and because I’m a physician, I joined the physician’s association.” Your association might as well solve them.

Why You Might Want to Add an Online Summit to Your Association Innovation List

Smooth The Path

Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer. Instead, let’s talk about how we get a conference-like value to members who never attend. And Association Success is gearing up for SURGE Spring 2018.

Our Member’s Automatic-Minds do not Want to be Engaged

Smooth The Path

Our member’s reflective-mind may want to explore all the association has to offer but first, the reflective-mind has to overcome the automatic-mind and that is a tough battle to win. When our members attend an association event, their automatic-mind will take them first to registration.

Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

Once associations start following that rule, they are able to engage younger members with ease. Why Associations Routinely Break the Halfway Rule. Many associations do not honor The Halfway Rule in the eyes of our new and younger members.

Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Their level of engagement depends on all the other competing demands on their time and attention as well as the perceived value of increasing their engagement. In recent interviews with association executives, many said how they define member engagement depends on the individual member.

How Lonely are Your Members?

Smooth The Path

Many association members are directors, VP’s and CEO’s. While we would never market it like this, another huge value for some associations is addressing member’s loneliness, helping members cope with loneliness and helping them find others like them so they can be less lonely.

5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. The association keeps me informed and helps me connect to the right people.

A New Mantra for the Association Community

Smooth The Path

I wonder if this is a particularly good time to develop a mantra for the association community? Change is happening and it is happening faster and faster which puts a lot of pressure on associations. Is there a mantra that would help us move our associations ahead?

Your Members Want Your Association to Do the Hard Work of Forecasting Trends

Smooth The Path

This leaves associations in a bind because predicting future trends is tricky. So what role should association’s play? What if we extend this framework to associations? Often, associations report on what the average member is doing or the processes of most members.

The Question Our Newest Members are Asking

Smooth The Path

Member Experience association value first impression member culture member experience new member offerings new membersRelated: Our members are not crazy. Why new members actually join. The most frustrating thing members do.

When We Create a Vacuum of Information Our Members Make Up Stories

Smooth The Path

For example, when a member calls the association’s headquarters, leaves a message, and does not get a call back within 24 hours that member may start thinking: “My message got lost”, or. “They (the association staff) do not care about us (the members)”, or.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” These special associations have what I call an Association Value Trigger Point (AVTP).

Design Comes Before Utility for Associations

Smooth The Path

So if we see bad design, we might not stick around long enough to notice its utility and value. The better looking Amazon, Apple, Facebook, Twitter and all the other sites we visit every day are, the higher the design barrier becomes for associations. Looks matter.

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Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. An executive director of one of those area realtors associations saw me give the presentation and asked me to come and talk to their board.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

What else should the association do to support members during these extremely challenging times? This was the nagging question one association VP had. If you became the CEO of the association tomorrow what is the first thing you would focus on?