INDUSTRY INSIGHTS YOUR PEERS ARE READING
Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. When marketing online courses or events to members, identify the best platforms for reaching them simply by asking. MORE
An organization loses its way, goes off course and what does it get? “D” This week I read about a nonprofit accused of losing sight of its mission and those it serves. The story reminded me of another nonprofit I read about months ago in similar straits. MORE
Online courses? Half of respondents told us their members prefer in-person courses: There could be several reasons for choosing an in-person continuing education course over other forms of professional learning. MORE
Massive Open Online Courses. Associations need three things: people (SMEs, instructional designers, LMS administrators), processes (course development, marketing) and technology (video, left-navigation layout). Of course, all of this is moot if learners aren’t motivated. MORE
If you want to see engaging, transformative online course design in action, add a little poetry to your life. An online Coursera course, Modern American Poetry , aka ModPo, is one of the 50 most popular MOOCs of all time. Typically, a MOOC features a course syllabus, in this case, a ten-week lesson plan with assigned reading (poems), instructor-created video content, discussion forum, peer-reviewed writing assignments, and quizzes. MORE
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. MORE
New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Prepare for the Course Validation Process. MORE
Besides offering high-caliber curriculum and instructors, how can you add extra value to your online courses and ensure they stand out from the pack? Make sure your marketing copy includes a description of these additional course benefits. 1 – Provide pre-course resources. Understand the obstacles students must overcome before registering for an online course. Provide a review of the basics or refreshers of prerequisite courses. MORE
5, 2011 - A Crash Course in Landing Pages. This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. 17, 2011 - RE: A Crash Course in Landing Pages. Off Stage. A landing page? Say what??? We’re talking internet marketing here. MORE
Of course that doesn’t make logical sense when you realize the goal of the golf tournament isn’t to be closest to par, it’s to have fewer strokes than any other player. A colleague shared an interesting article with me the other day. The article ( attached here ) was about a study done at the Wharton Business School on professional golfers. The premise is professional golfers miss putts for birdie more often than the miss the identical putts for par. MORE
There are a multitude of blogs and articles outlining the benefits of taking free online courses for professional development to advance your career, but do these courses actually deliver the value and opportunity they profess to provide to adult learners? MORE
From : Blog Entry >> Michelle's Blog Entry There are a multitude of blogs and articles outlining the benefits of taking free online courses for professional development to advance your career, but do these courses actually deliver the value and opportunity they profess to provide to adult learners? The following are the top reasons suggested to promote free, public online courses, such [More]. MORE
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Did you know that the Massachusetts Institute of Technology offers free online access to course materials? MIT's OpenCourseWare site is a remarkable resource for self-education — or for developing your own training programs for staff and volunteers, especially in the areas of management and communications.( read more ). MORE
The post Mini-Course for Association Professionals: Proving Value in the First 3 Emails to New Members appeared first on Smooth The Path. Association Value Online Course association solutions email member communications member problem member value MORE
The online courses are divided into five modules covering topics from tax and statutory payments to employee rights, auditing, office management, and beyond. ” The post Best Benefit Ever: A Crash Course for Payroll Professionals appeared first on Associations Now MORE
Exploring #Humanize: A Collision Course. The rest of the book, of course, talks about how we can create more human organizations moving forward. Exploring #Humanize: A Collision Course | Humanize | Scoop.it. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Posted September 27, 2011. in Humanize - 1 comment. Tweet. MORE
What does it take to make a seven-figure income from online courses? Her free webinars act as lead generators for her paid online courses. Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course. Webinars help Porterfield’s audience get a sense for what it would be like to participate in one of her online courses. Promoting your online course. MORE
For Jan Grimes, it’s meant building a lot of partnerships and putting together a must-attend online course. But ultimately the job of coordinating all the course has fallen to Grimes. The post A Big Course From a Small Association appeared first on Associations Now MORE
The golf course is one of those places. It never ceases to amaze me where simple but effective lessons in leadership are found. Golf is a game of man against hiimself. How can leadership be present without someone to lead? I contend the qualities the game of golf emphasizes are leadership qualities that can be applied in any setting. Here are my top golf qualities: 1. Honesty. Integrity. Humility. Generosity. Do you have any to add? Uncategorized CM Services leadership trust MORE
Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course. MORE
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club. MORE
When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. 7 ways to get student feedback on online courses. Also, by the time the course ends, some students will be eager to put it behind them and won’t complete the evaluation. MORE
I continue to put the necessary pieces into place for our annual strategic Board retreat. This week it was a discussion with our outgoing and incoming Board chairs about the strategic conversations we want to build an agenda around. MORE
Following are some of the trends we are seeing behind the numbers: Members Aren’t Charting the Course Member influence, direction and priorities of their association is a significant source of dissatisfaction for many not-for-profits. Shhh!! Listen closely! Do you hear that? MORE
The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association? Brianna Martin, Naylor Association Solutions. Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. MORE
Even though it was switching course, the company still wants the FCC to rule on its petition, Re/Code reports. ” The post Marriott Reverses Course on WiFi Blocking appeared first on Associations Now MORE
For the rest of the morning, we learned about design thinking by doing it through “ A Crash Course in Design Thinking.” Last month, I participated in a Design Thinking Lab with network leadership practitioners convened by the Leadership Learning Community. MORE
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. MORE
That’s after 15 years of success and even the mistakes which made them possible. In professional education, like in any field, there’s a preponderance of misconceptions which affect our daily practices and implementations. And the risky part is when they start cementing into practices. MORE
The post Following Harvey, Meetings Change Course to Give Back appeared first on Associations Now Hurricane Harvey severely affected residents and businesses in Houston and other areas of southeast Texas. MORE
APIC and Johns Hopkins worked together on the course at the request of the Centers for Disease Control and Prevention (CDC). The post Infection Control Group Spearheads Online Ebola Training Course appeared first on Associations Now MORE
Learn about imaginative empathy and test it out in this 3-minute mini-course: Is this embedded video not working for you? The post 3 Minute Mini-Course for Association Professionals: Better Member Experiences with Imaginative Empathy appeared first on Smooth The Path. MORE
This Mini-Course will show you how to execute a successful Facebook Ad campaign sure to grow your membership. mini-courseYou probably sign into Facebook every day to see what your friends are up to, but are you using it to grow your organization? MORE
You really thought you had a great idea for an online course. But when the course launched: crickets. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Learn why your online course failed. Is there really a market for this course? Employers told you they need people to develop the skills taught in the course. Develop a webinar based on a portion of the course. MORE
The post Tuesday Buzz: Of Course You’re Online. Having a website isn’t enough; you have to update it. Also: the opening day of #MMCCon. MORE
This 90 minute training course shows you how to build your strategy, tips for Twitter and Facebook, and how to measure your results. Take the Social Media Marketing All-in-One For Dummies Video Training Course and reach more customers, make more sales, boost your bottom line today! MORE
Introduce them to the concept of spaced learning and provide suggestions on how they can build it into their course design. If you offer prep courses for designation or licensing exams, don’t offer cram courses. Provide study tips at the beginning of the course that include guidance about spaced learning. Build spaced learning into course design. Courses designed for spaced learning are also mobile-friendly—as long as your LMS is responsive. MORE
The Fort Herkimer Amateur Radio Association is offering a licensing course that it hopes will continue to grow engagement within the association and industry. . The post Amateur Radio Group Builds Awareness, Membership with Licensing Course appeared first on Associations Now MORE
” The post Freelancers Union Changes Healthcare Course appeared first on Associations Now 53M The estimated number of freelancers in the U.S., according to a recent study by Freelancers Union and Elance-oDesk, Inc. MORE
Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Associations tend to lean toward optimizing. Optimizing can become a trap. MORE
Is purchasing or subscribing the best approach to build your association’s online learning courses? April 2017 has been a big month for e-learning authoring tools with the release of Articulate Storyline 3 and Adobe Captivate 2017. MORE
In an effort to draw attention to beer’s culinary role, the Brewers Association announced a five-day course on how to best pair the popular beverage with food. The first four days of the course are open to the public. MORE
Now that the International Golf Course Equipment Managers Association has dissolved, its members will reap the benefits of their new affiliation with the Golf Course Superintendents Association of America. MORE
Course Related Topics Eric Lanke
MAY 15, 2017
I continue to put the necessary pieces into place for our annual strategic Board retreat. This week it was a discussion with our outgoing and incoming Board chairs about the strategic conversations we want to build an agenda around.
Web Courseworks Associations
AUGUST 7, 2017
Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. When marketing online courses or events to members, identify the best platforms for reaching them simply by asking.
Reid All About it
DECEMBER 16, 2010
An organization loses its way, goes off course and what does it get? “D” This week I read about a nonprofit accused of losing sight of its mission and those it serves. The story reminded me of another nonprofit I read about months ago in similar straits.
Associations Now
OCTOBER 3, 2014
” The post Freelancers Union Changes Healthcare Course appeared first on Associations Now 53M The estimated number of freelancers in the U.S., according to a recent study by Freelancers Union and Elance-oDesk, Inc.
Associations Now
SEPTEMBER 8, 2014
For Jan Grimes, it’s meant building a lot of partnerships and putting together a must-attend online course. But ultimately the job of coordinating all the course has fallen to Grimes. The post A Big Course From a Small Association appeared first on Associations Now
Associations Now
JANUARY 15, 2015
Even though it was switching course, the company still wants the FCC to rule on its petition, Re/Code reports. ” The post Marriott Reverses Course on WiFi Blocking appeared first on Associations Now
Wild Apricot Blog
AUGUST 13, 2015
This Mini-Course will show you how to execute a successful Facebook Ad campaign sure to grow your membership. mini-courseYou probably sign into Facebook every day to see what your friends are up to, but are you using it to grow your organization?
Smooth The Path
JANUARY 6, 2016
Learn about imaginative empathy and test it out in this 3-minute mini-course: Is this embedded video not working for you? The post 3 Minute Mini-Course for Association Professionals: Better Member Experiences with Imaginative Empathy appeared first on Smooth The Path.
Jamie Notter
SEPTEMBER 27, 2011
Exploring #Humanize: A Collision Course. The rest of the book, of course, talks about how we can create more human organizations moving forward. Exploring #Humanize: A Collision Course | Humanize | Scoop.it. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Posted September 27, 2011. in Humanize - 1 comment. Tweet.
Associations Now
SEPTEMBER 20, 2017
The Fort Herkimer Amateur Radio Association is offering a licensing course that it hopes will continue to grow engagement within the association and industry. . The post Amateur Radio Group Builds Awareness, Membership with Licensing Course appeared first on Associations Now
Association Adviser
APRIL 13, 2017
Online courses? Half of respondents told us their members prefer in-person courses: There could be several reasons for choosing an in-person continuing education course over other forms of professional learning.
Associations Now
SEPTEMBER 8, 2017
The post Following Harvey, Meetings Change Course to Give Back appeared first on Associations Now Hurricane Harvey severely affected residents and businesses in Houston and other areas of southeast Texas.
WBT Systems
JANUARY 23, 2018
You really thought you had a great idea for an online course. But when the course launched: crickets. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Learn why your online course failed. Is there really a market for this course? Employers told you they need people to develop the skills taught in the course. Develop a webinar based on a portion of the course.
Associations Now
OCTOBER 27, 2014
In an effort to draw attention to beer’s culinary role, the Brewers Association announced a five-day course on how to best pair the popular beverage with food. The first four days of the course are open to the public.
SocialFish
FEBRUARY 9, 2015
This 90 minute training course shows you how to build your strategy, tips for Twitter and Facebook, and how to measure your results. Take the Social Media Marketing All-in-One For Dummies Video Training Course and reach more customers, make more sales, boost your bottom line today!
SocialFish
APRIL 9, 2014
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.
WBT Systems
JULY 5, 2016
There are a multitude of blogs and articles outlining the benefits of taking free online courses for professional development to advance your career, but do these courses actually deliver the value and opportunity they profess to provide to adult learners?
WBT Systems
FEBRUARY 6, 2018
New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Prepare for the Course Validation Process.
WBT Systems
JUNE 12, 2018
When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. 7 ways to get student feedback on online courses. Also, by the time the course ends, some students will be eager to put it behind them and won’t complete the evaluation.
Smooth The Path
FEBRUARY 11, 2016
The post Mini-Course for Association Professionals: Proving Value in the First 3 Emails to New Members appeared first on Smooth The Path. Association Value Online Course association solutions email member communications member problem member value
Beth Kanter's Blog
OCTOBER 7, 2014
For the rest of the morning, we learned about design thinking by doing it through “ A Crash Course in Design Thinking.” Last month, I participated in a Design Thinking Lab with network leadership practitioners convened by the Leadership Learning Community.
Association Leaders
MAY 17, 2010
The golf course is one of those places. It never ceases to amaze me where simple but effective lessons in leadership are found. Golf is a game of man against hiimself. How can leadership be present without someone to lead? I contend the qualities the game of golf emphasizes are leadership qualities that can be applied in any setting. Here are my top golf qualities: 1. Honesty. Integrity. Humility. Generosity. Do you have any to add? Uncategorized CM Services leadership trust
Smooth The Path
JANUARY 21, 2016
Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Associations tend to lean toward optimizing. Optimizing can become a trap.
.orgCommunity
JULY 19, 2016
From : Blog Entry >> Michelle's Blog Entry There are a multitude of blogs and articles outlining the benefits of taking free online courses for professional development to advance your career, but do these courses actually deliver the value and opportunity they profess to provide to adult learners? The following are the top reasons suggested to promote free, public online courses, such [More].
Associations Now
JUNE 17, 2014
The post Tuesday Buzz: Of Course You’re Online. Having a website isn’t enough; you have to update it. Also: the opening day of #MMCCon.
SocialFish
NOVEMBER 12, 2014
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.
Associations Now
JUNE 2, 2015
The online courses are divided into five modules covering topics from tax and statutory payments to employee rights, auditing, office management, and beyond. ” The post Best Benefit Ever: A Crash Course for Payroll Professionals appeared first on Associations Now
Associations Now
NOVEMBER 3, 2014
APIC and Johns Hopkins worked together on the course at the request of the Centers for Disease Control and Prevention (CDC). The post Infection Control Group Spearheads Online Ebola Training Course appeared first on Associations Now
Wild Apricot Blog
SEPTEMBER 17, 2015
Imagine you’ve just held your latest event--a swanky fundraiser that’s attracted thirty new guests. That’s great! What’s next
WBT Systems
JUNE 12, 2017
Besides offering high-caliber curriculum and instructors, how can you add extra value to your online courses and ensure they stand out from the pack? Make sure your marketing copy includes a description of these additional course benefits. 1 – Provide pre-course resources. Understand the obstacles students must overcome before registering for an online course. Provide a review of the basics or refreshers of prerequisite courses.
WBT Systems
JULY 11, 2017
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.
Association Adviser
OCTOBER 25, 2017
The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association? Brianna Martin, Naylor Association Solutions. Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge.
WBT Systems
JUNE 19, 2017
Introduce them to the concept of spaced learning and provide suggestions on how they can build it into their course design. If you offer prep courses for designation or licensing exams, don’t offer cram courses. Provide study tips at the beginning of the course that include guidance about spaced learning. Build spaced learning into course design. Courses designed for spaced learning are also mobile-friendly—as long as your LMS is responsive.
Association Leaders
JUNE 26, 2012
Of course that doesn’t make logical sense when you realize the goal of the golf tournament isn’t to be closest to par, it’s to have fewer strokes than any other player. A colleague shared an interesting article with me the other day. The article ( attached here ) was about a study done at the Wharton Business School on professional golfers. The premise is professional golfers miss putts for birdie more often than the miss the identical putts for par.
WBT Systems
JULY 18, 2017
If you want to see engaging, transformative online course design in action, add a little poetry to your life. An online Coursera course, Modern American Poetry , aka ModPo, is one of the 50 most popular MOOCs of all time. Typically, a MOOC features a course syllabus, in this case, a ten-week lesson plan with assigned reading (poems), instructor-created video content, discussion forum, peer-reviewed writing assignments, and quizzes.
WBT Systems
MARCH 20, 2018
What does it take to make a seven-figure income from online courses? Her free webinars act as lead generators for her paid online courses. Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course. Webinars help Porterfield’s audience get a sense for what it would be like to participate in one of her online courses. Promoting your online course.
Wild Apricot Blog
MARCH 29, 2009
Did you know that the Massachusetts Institute of Technology offers free online access to course materials? MIT's OpenCourseWare site is a remarkable resource for self-education — or for developing your own training programs for staff and volunteers, especially in the areas of management and communications.( read more ).
Associations Now
APRIL 28, 2015
Now that the International Golf Course Equipment Managers Association has dissolved, its members will reap the benefits of their new affiliation with the Golf Course Superintendents Association of America.
YourMembership Blog
APRIL 27, 2017
Is purchasing or subscribing the best approach to build your association’s online learning courses? April 2017 has been a big month for e-learning authoring tools with the release of Articulate Storyline 3 and Adobe Captivate 2017.
YourMembership Blog
MAY 9, 2017
That’s after 15 years of success and even the mistakes which made them possible. In professional education, like in any field, there’s a preponderance of misconceptions which affect our daily practices and implementations. And the risky part is when they start cementing into practices.
Blue Sky eLearn
SEPTEMBER 21, 2018
Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course.
Off Stage
JULY 5, 2011
5, 2011 - A Crash Course in Landing Pages. This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. 17, 2011 - RE: A Crash Course in Landing Pages. Off Stage. A landing page? Say what??? We’re talking internet marketing here.
Aaron Wolowiec
MARCH 24, 2015
Massive Open Online Courses. Associations need three things: people (SMEs, instructional designers, LMS administrators), processes (course development, marketing) and technology (video, left-navigation layout). Of course, all of this is moot if learners aren’t motivated.
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