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This month's update features information on the new attachments feature, and an introduction letter from our new GM MORE
A webinar discount, an event discount, a membership dues discount, etc. Q4 brings many things, but one of the most loved (and most fun): holidays! There’s Halloween, Thanksgiving, Hanukkah, Christmas, and Kwanzaa (among many others). And let’s not forget about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. Put simply, there’s a lot going on. But that can honestly make marketing fun! MORE
Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. Also, when you start offering discounts, you train your members to bad behavior: “Well, I waited to renew last year, and they offered a discount, so I’ll wait again this year and see if I can get another deal.”. MORE
Shortly after this session, I was talking to an association client about the value they provide to members, and the word “discounts” came up a lot. In other words, part of the value of membership was the discounts they would receive when they bought many of the association’s products and services later. I’ve heard a lot of associations claiming that these discounts “pay for” the price of membership. MORE
And if young members find themselves wooed by the world of conferences, their membership grants them discounted entrée to the Goldschmidt Conference , a premier event for geochemists. The post Best Benefit Ever: Travel Discounts for Early-Career Scientists appeared first on Associations Now A European science association is giving up-and-coming geochemists the chance to boost their careers with international networking. What’s the benefit? MORE
National Patient Safety Foundation members receive discounted rates for an industry-specific journal. Print and online subscriptions to The Joint Commission Journal on Quality and Patient Safety will now be available at a 20 percent discount for active members of the American Society of Professionals in Patient Safety and to organizations that belong to the foundation’s Stand Up for Patient Safety program. MORE
For instance, you regularly offer a discount or special deal to members to come back after they’ve lapsed and they’ve learned that you do that, so they wait for it. Maybe offer that discount or special deal ONLY to members who renew on the first notice. Ah, the grace period, the bane of the membership profession’s experience. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My preference is none. MORE
Sometimes you get a return on your investment, through networking, problem solving or even affinity programs and discounts. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, January 10, 2012. Four Resolutions to Get More Out of Association Experience. You get what you put into your association leadership experience. Other times you dont get what you bargained for. But is that the organizations fault, or is that your fault for not demanding more out of yourself? MORE
In this blog post, we’re highlighting some techniques to offer member-only discounts and make your memberships stand out. . Why offer discounts? Because discounts are quantifiable, members can quickly measure the value they’re getting when compared to the general public. Discounts are used to entice new members to join, and if done right, can be a major component in convincing them to renew again. MORE
Have you ever bought something and later realized you could have paid less by using a membership discount you forgot you had? In a member survey of alumni, professional, recreational and other associations by loyalty technology company, Larky, 73% of respondents say they “know they are entitled to member discounts, but don’t know what they are or how to get them.” Low numbers of members visit association websites to learn about their perks and discounts. MORE
Thanks to a partnership with chamber member PostageAnywhere, members of the San Jose Silicon Valley Chamber of Commerce will now be able to ship Priority Mail packages and envelopes at a discount. Shipping labels can be easily printed and attached to packages, which can then be shipped by Priority Mail at a 70 percent discount, with no additional charges or obligations. The post Best Benefit Ever: Discounted Shipping for Member Businesses appeared first on Associations Now MORE
This may include group discounts, improved organizational learning experiences and/or VIP benefits. Attendance Marketing Uncategorized conference learning design for teams group discounts group strategies team learningThis is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. MORE
Discounted Conference & Educational Opportunities Say. skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Thursday, February 10, 2011. WIIFM. WIIFM - Answer this question if you are selling memberships, marketing an event, looking for involvement, soliciting volunteers.Whats In It For Me? Posted by Kathy Johnson. at 3:58 PM. 1 comment: chickennoodle. Tips from a webinar I learned. Don't Say. MORE
Best Discount Travel Sites. Kayak enables you to search for the same booking on other discount travel sites and compare prices as a great way to cover more ground by searching multiple sites at the same time. Most other discount sites offer multiple combinations for vacation packages, which typically lets you book flights, a hotel, and rent a car all in one booking, or some other similar combined reservation package. MORE
If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won’t be enough, according to a recent study from the newspaper industry. Will a temporary discount do the trick? According to a recent study, discounts actually discourage customers from sticking around. Discounts can still be part of the strategy if they’re less obvious—by extending them over a period of years rather than months, for example. “In MORE
Forecast whether or not you’re going to want or need to offer any sort of discounts (i.e., If so, the price for the first one needs to be high enough that you can discount later on. But remember – it’s much easier to drop a price that was initially a little high (or offer discounts) than it is to raise a price that’s too low, without some sort of major relaunch of whatever the product is with some ostensible reason it should now cost more. MORE
With unprecedented access to vacation rentals through websites like airbnb and VRBO , as well as the availability of discount hotel stays through websites like Priceline and Orbitz , it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions. MORE
A membership discount, a webinar discount, an event discount (whether for an in-person event or a virtual event), etc. Q4 brings many things, but one of the most loved (and most fun): holidays! There’s Halloween, Thanksgiving, Hanukkah, Christmas, and Kwanzaa (among many others). MORE
Participants will receive a free highlight report as well as deep discounts to purchase the full Financial Operations study report when it is published in a few weeks' time. How Does Your Association Stack Up? The CSAE Canadian Association Financial Operations Study Survey is open for your participation until November 30th. Don't miss this unmatched opportunity to benchmark your organization's financial and operational performance against association sector peers from across the country. MORE
September 2012 -- Did You Know? If you think it's been tougher to find hotel rooms and good seats at association conventions lately, you're not alone. Even in this digital age, many associations are reporting an uptick in attendance at their live events. By Association Adviser staff MORE
Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount? Good discount programs include gym memberships, prescription drugs, office supplies and pet products. Filed under: Associations , Membership Tagged: accident coverage , associations , benefits , discount programs , employees , employers , Genius Ave. MORE
Recently, I’ve been hearing some discussions centered on membership discounting strategies. So, when we discount it; it actually drives down the value of membership. Discounting undermines the overall value of the organization and is a negative strategy. #2 3 Typically, I see discounting happen when budgets are getting a little tight and folks aren’t hitting their goals. The post Planning to Discount Your Membership Dues? MORE
It’s easy to leave an organization (regardless of your events, networking, discounts, etc.). Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Pricing. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact. YourMembership.com Blog. MORE
Here is a list of all the places you can rent and find free or discounted computer equipment and office furniture. If your operating on a shoestring budget but need to give your nonprofit office space an upgrade, you've come to the right place. Office-Space MORE
After much negotiation, you’re able to secure the “friends and family” discount; however, it’s still more than you’ve budgeted. Allow participants to register at a discounted rate if they complete a brief meetings portfolio survey that is then shared with the venue. Filed under: Meetings , Sponsorships Tagged: associations , audience , conference center , decision-makers , discount , event , hotel , negotiation , planners , program , speaker. MORE
The American Motorcyclist Association’s new discount could come in handy on remote roads, where a mobile signal is anything but a sure thing—or if, heaven forbid, a member’s bike is stolen. The American Motorcyclist Association (AMA) is giving its members a discount on SPOT satellite devices , which are useful for everything from enabling phone calls from remote places to preventing thefts to letting loved ones know your whereabouts during a long weekend on the open highway. MORE
A partnership between the New York State Restaurant Association and Delivery.com gives members discounted delivery service. The post Best Benefit Ever: Restaurateurs Served Fresh Delivery Discounts appeared first on Associations Now What’s the benefit? The New York State Restaurant Association (NYSRA) has partnered with Delivery.com to offer members exclusive benefits and lower transaction fees through the online ordering and local delivery service. “We’re MORE
Discounted pricing like this is one of the five forms of manipulative marketing that Simon Sinek talks about in his book and Ted talk Start with Why. And, he notes that discounts – like the other four – usually result in short-term gains but long-term losses. Some organizations offer discounts or reduced prices to get members to join or to register. I’ve seen offers of discounted first year dues for new members. MORE
In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There is an alternative to free and discounted memberships and that alternative is sampling. Instead of devaluing membership with discounts. MORE
Members of the Alliance of Information and Referral Services can get discounts on short text codes for rapid communication. Alliance of Information and Referral Services (AIRS) members can now conduct business more efficiently with the help of discounted two-way text services. The post Best Benefit Ever: Two-Way Text Discounts for Information, Referral Providers appeared first on Associations Now MORE
Attendance Marketing Uncategorized collaboration design for teams leverage teams organizational learning team discounts teamworkTraditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work. MORE
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. If we can provide you X% discount, will you join?” MORE
I’m just not a huge fan of discounts and free trial scenarios because when it comes down to it – your value proposition, the dues levels, and benefits and services must stand on their own for the membership price set by your organization and your board. Discounting undermines the overall value of the organization and could backfire as a negative strategy. IStock/CreditMichail_Petrov-96. MORE
Tony Rossell posted an interesting comment on the ASAE marketing listserve about discounting member dues the first year. Here's his post, very slightly condensed: Should you discount dues in order to acquire new members? Half were offered membership at full price and the second half received a $10 dues discount. The group receiving the discounted membership dues offer had a 40 percent higher response rate than the group offered the full dues rate. MORE
Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Push and promote courses or on-demand events that haven’t performed well with discounts, or bundle some best selling content with less popular presentations or courses. The holidays can be a hectic time of year for anyone. MORE
Delay or discount dues only if a member asks for it and needs it. Don’t put your association in a one down position by discounting something you didn’t have to. These past few months have been an incredible time for associations to show their value to their members and prospects. MORE
Those types of “corporate” memberships are usually more along the lines of group discounts – sign up four staff members and get the fifth for free, buy a ten-pack of memberships that you can distribute among your staff and get a deep discount, we’ll give you 10% off if you handle all the individual memberships at your company on one renewal notice and pay them all at the same time, etc. (On That question is not rhetorical. MORE
In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!), such as: Pursuing a company that has no connection to your profession/industry. MORE
The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected. With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. MORE
Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Push and promote courses or on-demand events that haven’t performed well with discounts, or bundle some best selling content with less popular presentations or courses. The holidays can be a hectic time of year for anyone. MORE
Discount Related Topics Moery Company
NOVEMBER 27, 2020
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. If we can provide you X% discount, will you join?”
Spark Consulting
OCTOBER 2, 2018
Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. Also, when you start offering discounts, you train your members to bad behavior: “Well, I waited to renew last year, and they offered a discount, so I’ll wait again this year and see if I can get another deal.”.
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Moery Company
SEPTEMBER 10, 2018
Recently, I’ve been hearing some discussions centered on membership discounting strategies. So, when we discount it; it actually drives down the value of membership. Discounting undermines the overall value of the organization and is a negative strategy. #2 3 Typically, I see discounting happen when budgets are getting a little tight and folks aren’t hitting their goals. The post Planning to Discount Your Membership Dues?
SocialFish
SEPTEMBER 27, 2019
Best Discount Travel Sites. Kayak enables you to search for the same booking on other discount travel sites and compare prices as a great way to cover more ground by searching multiple sites at the same time. Most other discount sites offer multiple combinations for vacation packages, which typically lets you book flights, a hotel, and rent a car all in one booking, or some other similar combined reservation package.
Wild Apricot
MARCH 26, 2019
This month's update features information on the new attachments feature, and an introduction letter from our new GM
Jamie Notter
AUGUST 19, 2014
Shortly after this session, I was talking to an association client about the value they provide to members, and the word “discounts” came up a lot. In other words, part of the value of membership was the discounts they would receive when they bought many of the association’s products and services later. I’ve heard a lot of associations claiming that these discounts “pay for” the price of membership.
SilkStart
FEBRUARY 27, 2018
In this blog post, we’re highlighting some techniques to offer member-only discounts and make your memberships stand out. . Why offer discounts? Because discounts are quantifiable, members can quickly measure the value they’re getting when compared to the general public. Discounts are used to entice new members to join, and if done right, can be a major component in convincing them to renew again.
Associations Now
JULY 23, 2019
If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won’t be enough, according to a recent study from the newspaper industry. Will a temporary discount do the trick? According to a recent study, discounts actually discourage customers from sticking around. Discounts can still be part of the strategy if they’re less obvious—by extending them over a period of years rather than months, for example. “In
Membership Marketing
DECEMBER 2, 2014
The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected. With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price.
Associations Now
JUNE 24, 2014
The American Motorcyclist Association’s new discount could come in handy on remote roads, where a mobile signal is anything but a sure thing—or if, heaven forbid, a member’s bike is stolen. The American Motorcyclist Association (AMA) is giving its members a discount on SPOT satellite devices , which are useful for everything from enabling phone calls from remote places to preventing thefts to letting loved ones know your whereabouts during a long weekend on the open highway.
Associations Now
OCTOBER 21, 2014
And if young members find themselves wooed by the world of conferences, their membership grants them discounted entrée to the Goldschmidt Conference , a premier event for geochemists. The post Best Benefit Ever: Travel Discounts for Early-Career Scientists appeared first on Associations Now A European science association is giving up-and-coming geochemists the chance to boost their careers with international networking. What’s the benefit?
SCD Group
JULY 21, 2013
Discounted pricing like this is one of the five forms of manipulative marketing that Simon Sinek talks about in his book and Ted talk Start with Why. And, he notes that discounts – like the other four – usually result in short-term gains but long-term losses. Some organizations offer discounts or reduced prices to get members to join or to register. I’ve seen offers of discounted first year dues for new members.
SocialFish
OCTOBER 18, 2007
Tony Rossell posted an interesting comment on the ASAE marketing listserve about discounting member dues the first year. Here's his post, very slightly condensed: Should you discount dues in order to acquire new members? Half were offered membership at full price and the second half received a $10 dues discount. The group receiving the discounted membership dues offer had a 40 percent higher response rate than the group offered the full dues rate.
Associations Now
AUGUST 26, 2014
Thanks to a partnership with chamber member PostageAnywhere, members of the San Jose Silicon Valley Chamber of Commerce will now be able to ship Priority Mail packages and envelopes at a discount. Shipping labels can be easily printed and attached to packages, which can then be shipped by Priority Mail at a 70 percent discount, with no additional charges or obligations. The post Best Benefit Ever: Discounted Shipping for Member Businesses appeared first on Associations Now
SCD Group
MARCH 11, 2013
Have you ever bought something and later realized you could have paid less by using a membership discount you forgot you had? In a member survey of alumni, professional, recreational and other associations by loyalty technology company, Larky, 73% of respondents say they “know they are entitled to member discounts, but don’t know what they are or how to get them.” Low numbers of members visit association websites to learn about their perks and discounts.
Associations Now
DECEMBER 9, 2014
A partnership between the New York State Restaurant Association and Delivery.com gives members discounted delivery service. The post Best Benefit Ever: Restaurateurs Served Fresh Delivery Discounts appeared first on Associations Now What’s the benefit? The New York State Restaurant Association (NYSRA) has partnered with Delivery.com to offer members exclusive benefits and lower transaction fees through the online ordering and local delivery service. “We’re
Blue Sky eLearn
OCTOBER 30, 2018
Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Push and promote courses or on-demand events that haven’t performed well with discounts, or bundle some best selling content with less popular presentations or courses. The holidays can be a hectic time of year for anyone.
Blue Sky eLearn
OCTOBER 30, 2018
Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Push and promote courses or on-demand events that haven’t performed well with discounts, or bundle some best selling content with less popular presentations or courses. The holidays can be a hectic time of year for anyone.
Associations Now
JANUARY 27, 2015
National Patient Safety Foundation members receive discounted rates for an industry-specific journal. Print and online subscriptions to The Joint Commission Journal on Quality and Patient Safety will now be available at a 20 percent discount for active members of the American Society of Professionals in Patient Safety and to organizations that belong to the foundation’s Stand Up for Patient Safety program.
Associations Now
FEBRUARY 24, 2015
Members of the Alliance of Information and Referral Services can get discounts on short text codes for rapid communication. Alliance of Information and Referral Services (AIRS) members can now conduct business more efficiently with the help of discounted two-way text services. The post Best Benefit Ever: Two-Way Text Discounts for Information, Referral Providers appeared first on Associations Now
Velvet Chainsaw
MAY 28, 2019
This may include group discounts, improved organizational learning experiences and/or VIP benefits. Attendance Marketing Uncategorized conference learning design for teams group discounts group strategies team learningThis is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference.
Smooth The Path
AUGUST 20, 2019
In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There is an alternative to free and discounted memberships and that alternative is sampling. Instead of devaluing membership with discounts.
Velvet Chainsaw
MAY 22, 2019
Attendance Marketing Uncategorized collaboration design for teams leverage teams organizational learning team discounts teamworkTraditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work.
Aaron Wolowiec
MAY 5, 2015
With unprecedented access to vacation rentals through websites like airbnb and VRBO , as well as the availability of discount hotel stays through websites like Priceline and Orbitz , it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions.
Wild Apricot
MAY 11, 2008
Association Adviser
SEPTEMBER 13, 2012
September 2012 -- Did You Know? If you think it's been tougher to find hotel rooms and good seats at association conventions lately, you're not alone. Even in this digital age, many associations are reporting an uptick in attendance at their live events. By Association Adviser staff
Aaron Wolowiec
MARCH 3, 2015
After much negotiation, you’re able to secure the “friends and family” discount; however, it’s still more than you’ve budgeted. Allow participants to register at a discounted rate if they complete a brief meetings portfolio survey that is then shared with the venue. Filed under: Meetings , Sponsorships Tagged: associations , audience , conference center , decision-makers , discount , event , hotel , negotiation , planners , program , speaker.
Aaron Wolowiec
AUGUST 19, 2014
Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount? Good discount programs include gym memberships, prescription drugs, office supplies and pet products. Filed under: Associations , Membership Tagged: accident coverage , associations , benefits , discount programs , employees , employers , Genius Ave.
YourMembership Blog
MARCH 8, 2012
It’s easy to leave an organization (regardless of your events, networking, discounts, etc.). Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Pricing. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact. YourMembership.com Blog.
Moery Company
JULY 29, 2020
Delay or discount dues only if a member asks for it and needs it. Don’t put your association in a one down position by discounting something you didn’t have to. These past few months have been an incredible time for associations to show their value to their members and prospects.
MembersClicks
OCTOBER 21, 2020
A membership discount, a webinar discount, an event discount (whether for an in-person event or a virtual event), etc. Q4 brings many things, but one of the most loved (and most fun): holidays! There’s Halloween, Thanksgiving, Hanukkah, Christmas, and Kwanzaa (among many others).
Wild Apricot
OCTOBER 11, 2017
Here is a list of all the places you can rent and find free or discounted computer equipment and office furniture. If your operating on a shoestring budget but need to give your nonprofit office space an upgrade, you've come to the right place. Office-Space
Associations Live
FEBRUARY 10, 2011
Discounted Conference & Educational Opportunities Say. skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Thursday, February 10, 2011. WIIFM. WIIFM - Answer this question if you are selling memberships, marketing an event, looking for involvement, soliciting volunteers.Whats In It For Me? Posted by Kathy Johnson. at 3:58 PM. 1 comment: chickennoodle. Tips from a webinar I learned. Don't Say.
Moery Company
APRIL 29, 2019
I’m just not a huge fan of discounts and free trial scenarios because when it comes down to it – your value proposition, the dues levels, and benefits and services must stand on their own for the membership price set by your organization and your board. Discounting undermines the overall value of the organization and could backfire as a negative strategy. IStock/CreditMichail_Petrov-96.
MembersClicks
OCTOBER 21, 2019
A webinar discount, an event discount, a membership dues discount, etc. Q4 brings many things, but one of the most loved (and most fun): holidays! There’s Halloween, Thanksgiving, Hanukkah, Christmas, and Kwanzaa (among many others). And let’s not forget about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. Put simply, there’s a lot going on. But that can honestly make marketing fun!
Spark Consulting
AUGUST 7, 2019
For instance, you regularly offer a discount or special deal to members to come back after they’ve lapsed and they’ve learned that you do that, so they wait for it. Maybe offer that discount or special deal ONLY to members who renew on the first notice. Ah, the grace period, the bane of the membership profession’s experience. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My preference is none.
AMR Management Services
JANUARY 10, 2012
Sometimes you get a return on your investment, through networking, problem solving or even affinity programs and discounts. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, January 10, 2012. Four Resolutions to Get More Out of Association Experience. You get what you put into your association leadership experience. Other times you dont get what you bargained for. But is that the organizations fault, or is that your fault for not demanding more out of yourself?
Spark Consulting
JULY 2, 2019
Those types of “corporate” memberships are usually more along the lines of group discounts – sign up four staff members and get the fifth for free, buy a ten-pack of memberships that you can distribute among your staff and get a deep discount, we’ll give you 10% off if you handle all the individual memberships at your company on one renewal notice and pay them all at the same time, etc. (On That question is not rhetorical.
Spark Consulting
AUGUST 20, 2019
In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!), such as: Pursuing a company that has no connection to your profession/industry.
Spark Consulting
OCTOBER 28, 2014
Forecast whether or not you’re going to want or need to offer any sort of discounts (i.e., If so, the price for the first one needs to be high enough that you can discount later on. But remember – it’s much easier to drop a price that was initially a little high (or offer discounts) than it is to raise a price that’s too low, without some sort of major relaunch of whatever the product is with some ostensible reason it should now cost more.
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