To Discount or Not to Discount, That Is the Question

Moery Company

Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. If we can provide you X% discount, will you join?”

Membership Q&A: Discounts

Spark Consulting

Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. Also, when you start offering discounts, you train your members to bad behavior: “Well, I waited to renew last year, and they offered a discount, so I’ll wait again this year and see if I can get another deal.”.


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Let’s Talk Discounting

Aaron Wolowiec

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability? In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them

Planning to Discount Your Membership Dues? - Moery Company

Moery Company

Recently, I’ve been hearing some discussions centered on membership discounting strategies. So, when we discount it; it actually drives down the value of membership. Discounting undermines the overall value of the organization and is a negative strategy. #2 3 Typically, I see discounting happen when budgets are getting a little tight and folks aren’t hitting their goals. The post Planning to Discount Your Membership Dues?

Discounts Are Not Valuable

Jamie Notter

Shortly after this session, I was talking to an association client about the value they provide to members, and the word “discounts” came up a lot. In other words, part of the value of membership was the discounts they would receive when they bought many of the association’s products and services later. I’ve heard a lot of associations claiming that these discounts “pay for” the price of membership.

March Update: Don't miss out on these conference discounts

Wild Apricot

This month's update features information on the new attachments feature, and an introduction letter from our new GM

Why reward late comers with discounts?

SCD Group

Discounted pricing like this is one of the five forms of manipulative marketing that Simon Sinek talks about in his book and Ted talk Start with Why. And, he notes that discounts – like the other four – usually result in short-term gains but long-term losses. Some organizations offer discounts or reduced prices to get members to join or to register. I’ve seen offers of discounted first year dues for new members.

How to offer member-only discounts for your association


In this blog post, we’re highlighting some techniques to offer member-only discounts and make your memberships stand out. . Why offer discounts? Because discounts are quantifiable, members can quickly measure the value they’re getting when compared to the general public. Discounts are used to entice new members to join, and if done right, can be a major component in convincing them to renew again.

Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected. With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price.

Best Benefit Ever: Satellite GPS Device Discounts

Associations Now

The American Motorcyclist Association’s new discount could come in handy on remote roads, where a mobile signal is anything but a sure thing—or if, heaven forbid, a member’s bike is stolen. The American Motorcyclist Association (AMA) is giving its members a discount on SPOT satellite devices , which are useful for everything from enabling phone calls from remote places to preventing thefts to letting loved ones know your whereabouts during a long weekend on the open highway.

Boosting Member Awareness of Association Affinity Discounts

SCD Group

Have you ever bought something and later realized you could have paid less by using a membership discount you forgot you had? In a member survey of alumni, professional, recreational and other associations by loyalty technology company, Larky, 73% of respondents say they “know they are entitled to member discounts, but don’t know what they are or how to get them.” Low numbers of members visit association websites to learn about their perks and discounts.

Do Discounts for Bad Customer Service Work? A Lesson From Newspapers

Associations Now

If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won’t be enough, according to a recent study from the newspaper industry. Will a temporary discount do the trick? According to a recent study, discounts actually discourage customers from sticking around. Discounts can still be part of the strategy if they’re less obvious—by extending them over a period of years rather than months, for example. “In

Best Benefit Ever: Travel Discounts for Early-Career Scientists

Associations Now

And if young members find themselves wooed by the world of conferences, their membership grants them discounted entrée to the Goldschmidt Conference , a premier event for geochemists. The post Best Benefit Ever: Travel Discounts for Early-Career Scientists appeared first on Associations Now A European science association is giving up-and-coming geochemists the chance to boost their careers with international networking. What’s the benefit?

Best Benefit Ever: Discounted Shipping for Member Businesses

Associations Now

Thanks to a partnership with chamber member PostageAnywhere, members of the San Jose Silicon Valley Chamber of Commerce will now be able to ship Priority Mail packages and envelopes at a discount. Shipping labels can be easily printed and attached to packages, which can then be shipped by Priority Mail at a 70 percent discount, with no additional charges or obligations. The post Best Benefit Ever: Discounted Shipping for Member Businesses appeared first on Associations Now

Best Benefit Ever: Restaurateurs Served Fresh Delivery Discounts

Associations Now

A partnership between the New York State Restaurant Association and gives members discounted delivery service. The post Best Benefit Ever: Restaurateurs Served Fresh Delivery Discounts appeared first on Associations Now What’s the benefit? The New York State Restaurant Association (NYSRA) has partnered with to offer members exclusive benefits and lower transaction fees through the online ordering and local delivery service. “We’re

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Push and promote courses or on-demand events that haven’t performed well with discounts, or bundle some best selling content with less popular presentations or courses. The holidays can be a hectic time of year for anyone.

Best Benefit Ever: Patient-Safety Providers Get Info at a Discount

Associations Now

National Patient Safety Foundation members receive discounted rates for an industry-specific journal. Print and online subscriptions to The Joint Commission Journal on Quality and Patient Safety will now be available at a 20 percent discount for active members of the American Society of Professionals in Patient Safety and to organizations that belong to the foundation’s Stand Up for Patient Safety program.

Best Benefit Ever: Two-Way Text Discounts for Information, Referral Providers

Associations Now

Members of the Alliance of Information and Referral Services can get discounts on short text codes for rapid communication. Alliance of Information and Referral Services (AIRS) members can now conduct business more efficiently with the help of discounted two-way text services. The post Best Benefit Ever: Two-Way Text Discounts for Information, Referral Providers appeared first on Associations Now

Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There is an alternative to free and discounted memberships and that alternative is sampling. Instead of devaluing membership with discounts.

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Push and promote courses or on-demand events that haven’t performed well with discounts, or bundle some best selling content with less popular presentations or courses. The holidays can be a hectic time of year for anyone.

Poll Results: Members Value Direct Interaction With Peers and Discounts the Most

Association Adviser

September 2012 -- Did You Know? If you think it's been tougher to find hotel rooms and good seats at association conventions lately, you're not alone. Even in this digital age, many associations are reporting an uptick in attendance at their live events. By Association Adviser staff

Wild Apricot Blog : 5pm offers Easy Online Project Management - with 50% discount for nonprofits

Wild Apricot

If You Build It, Will Teams Come?

Velvet Chainsaw

This may include group discounts, improved organizational learning experiences and/or VIP benefits. Attendance Marketing Uncategorized conference learning design for teams group discounts group strategies team learningThis is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference.

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Leveraging Team Learning at Conferences

Velvet Chainsaw

Attendance Marketing Uncategorized collaboration design for teams leverage teams organizational learning team discounts teamworkTraditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work.

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Orgs versus Humans

YourMembership Blog

It’s easy to leave an organization (regardless of your events, networking, discounts, etc.). Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Pricing. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact. Blog.

11 ideas for partnering with local venues

Aaron Wolowiec

After much negotiation, you’re able to secure the “friends and family” discount; however, it’s still more than you’ve budgeted. Allow participants to register at a discounted rate if they complete a brief meetings portfolio survey that is then shared with the venue. Filed under: Meetings , Sponsorships Tagged: associations , audience , conference center , decision-makers , discount , event , hotel , negotiation , planners , program , speaker.

Take advantage of the benefits gap

Aaron Wolowiec

Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount? Good discount programs include gym memberships, prescription drugs, office supplies and pet products. Filed under: Associations , Membership Tagged: accident coverage , associations , benefits , discount programs , employees , employers , Genius Ave.

20 reasons to book within the official group block

Aaron Wolowiec

With unprecedented access to vacation rentals through websites like airbnb and VRBO , as well as the availability of discount hotel stays through websites like Priceline and Orbitz , it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions.

Association Collaboration – Association Field Report (August 13, 2021)

Moery Company

They want to lower their operational costs by gaining education and training their employees, and they may want discounts for that education. They may want discounts by buying things in your kind of Co-Op or your ecosystem.

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8: Membership 101: Effective Renewal Cycles

Spark Consulting

Offer: Associations may not know what persuades – it’s not always discounts – or what’s worked in the past. In position number 8 of the top ten all time Spark blog posts: Membership 101: Effective Renewal Cycles.

Associations Live: WIIFM

Associations Live

Discounted Conference & Educational Opportunities Say. skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Thursday, February 10, 2011. WIIFM. WIIFM - Answer this question if you are selling memberships, marketing an event, looking for involvement, soliciting volunteers.Whats In It For Me? Posted by Kathy Johnson. at 3:58 PM. 1 comment: chickennoodle. Tips from a webinar I learned. Don't Say.

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Don’t Lead with Lower Prices

Aaron Wolowiec

In this article, we talk about the psychology of how you position discounts, and why it matters Have you ever seen an ad that says “New Low Price” ? What effect did that have on you? Did it make you want to purchase the item? Or did it make you question why the price was lowered?

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5 Membership Recruitment Tips

Moery Company

Delay or discount dues only if a member asks for it and needs it. Don’t put your association in a one down position by discounting something you didn’t have to. These past few months have been an incredible time for associations to show their value to their members and prospects.

How to Set Up a Nonprofit Office Space on a Shoestring Budget & Where to Find Free Computer Equipment and Furniture

Wild Apricot

Here is a list of all the places you can rent and find free or discounted computer equipment and office furniture. If your operating on a shoestring budget but need to give your nonprofit office space an upgrade, you've come to the right place. Office-Space

Four Resolutions to Get More Out of Association Experience

AMR Management Services

Sometimes you get a return on your investment, through networking, problem solving or even affinity programs and discounts. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, January 10, 2012. Four Resolutions to Get More Out of Association Experience. You get what you put into your association leadership experience. Other times you dont get what you bargained for. But is that the organizations fault, or is that your fault for not demanding more out of yourself?

How Do I Know What to Charge?

Spark Consulting

Forecast whether or not you’re going to want or need to offer any sort of discounts (i.e., If so, the price for the first one needs to be high enough that you can discount later on. But remember – it’s much easier to drop a price that was initially a little high (or offer discounts) than it is to raise a price that’s too low, without some sort of major relaunch of whatever the product is with some ostensible reason it should now cost more.

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Should You Give Trial Memberships a Shot?

Moery Company

I’m just not a huge fan of discounts and free trial scenarios because when it comes down to it – your value proposition, the dues levels, and benefits and services must stand on their own for the membership price set by your organization and your board. Discounting undermines the overall value of the organization and could backfire as a negative strategy. IStock/CreditMichail_Petrov-96.

Membership Q&A: How Long Should Our Grace Period Be?

Spark Consulting

For instance, you regularly offer a discount or special deal to members to come back after they’ve lapsed and they’ve learned that you do that, so they wait for it. Maybe offer that discount or special deal ONLY to members who renew on the first notice. Ah, the grace period, the bane of the membership profession’s experience. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My preference is none.

Summer Offer from the Post Office - Experts in Membership Marketing

Experts in Membership Marketing

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Managing Multiple Member Directories in Wild Apricot

Wild Apricot

With Wild Apricot, you can create multiple membership application forms and directories to manage different membership types, and single out categories such as sponsors, discounted membership levels, and more. Find out how! membership database management online database Wild Apricot