Membership Q&A: Discounts

Spark Consulting

Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. Also, when you start offering discounts, you train your members to bad behavior: “Well, I waited to renew last year, and they offered a discount, so I’ll wait again this year and see if I can get another deal.”.

Planning to Discount Your Membership Dues? - Moery Company

Moery Company

Recently, I’ve been hearing some discussions centered on membership discounting strategies. So, when we discount it; it actually drives down the value of membership. Discounting undermines the overall value of the organization and is a negative strategy. #2

Discounts Are Not Valuable

Jamie Notter

Shortly after this session, I was talking to an association client about the value they provide to members, and the word “discounts” came up a lot. I’ve heard a lot of associations claiming that these discounts “pay for” the price of membership.

CSAE Canadian Association Financial Operations Study: Participate by November 30 For Free Highlights, Deep Report Discounts!

Portage Group

Participants will receive a free highlight report as well as deep discounts to purchase the full Financial Operations study report when it is published in a few weeks' time. How Does Your Association Stack Up?

March Update: Don't miss out on these conference discounts

Wild Apricot

This month's update features information on the new attachments feature, and an introduction letter from our new GM

Do Discounts for Bad Customer Service Work? A Lesson From Newspapers

Associations Now

If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won’t be enough, according to a recent study from the newspaper industry. Will a temporary discount do the trick? The post Do Discounts for Bad Customer Service Work?

Why reward late comers with discounts?

SCD Group

Discounted pricing like this is one of the five forms of manipulative marketing that Simon Sinek talks about in his book and Ted talk Start with Why. And, he notes that discounts – like the other four – usually result in short-term gains but long-term losses.

Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected. With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price.

Best Benefit Ever: Satellite GPS Device Discounts

Associations Now

The American Motorcyclist Association’s new discount could come in handy on remote roads, where a mobile signal is anything but a sure thing—or if, heaven forbid, a member’s bike is stolen. Benefits Wanted What’s your association’s coolest member benefit?

Best Benefit Ever: Travel Discounts for Early-Career Scientists

Associations Now

And if young members find themselves wooed by the world of conferences, their membership grants them discounted entrée to the Goldschmidt Conference , a premier event for geochemists. The post Best Benefit Ever: Travel Discounts for Early-Career Scientists appeared first on Associations Now

Boosting Member Awareness of Association Affinity Discounts

SCD Group

Have you ever bought something and later realized you could have paid less by using a membership discount you forgot you had? Low numbers of members visit association websites to learn about their perks and discounts. He never buys anything online without a discount.

Best Benefit Ever: Discounted Shipping for Member Businesses

Associations Now

Thanks to a partnership with chamber member PostageAnywhere, members of the San Jose Silicon Valley Chamber of Commerce will now be able to ship Priority Mail packages and envelopes at a discount. Benefits Wanted What’s your association’s coolest member benefit? Tell us about it!

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. The holidays can be a hectic time of year for anyone.

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. The holidays can be a hectic time of year for anyone.

Best Benefit Ever: Restaurateurs Served Fresh Delivery Discounts

Associations Now

A partnership between the New York State Restaurant Association and Delivery.com gives members discounted delivery service. The post Best Benefit Ever: Restaurateurs Served Fresh Delivery Discounts appeared first on Associations Now

Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. Instead of devaluing membership with discounts.

To discount or not to discount?

SocialFish

Tony Rossell posted an interesting comment on the ASAE marketing listserve about discounting member dues the first year. Here's his post, very slightly condensed: Should you discount dues in order to acquire new members? Half were offered membership at full price and the second half received a $10 dues discount. The group receiving the discounted membership dues offer had a 40 percent higher response rate than the group offered the full dues rate.

Best Benefit Ever: Patient-Safety Providers Get Info at a Discount

Associations Now

National Patient Safety Foundation members receive discounted rates for an industry-specific journal. Members can also take advantage of discounts for online patient-safety curriculums, online educational modules, and professional learning webinars.

Best Benefit Ever: Two-Way Text Discounts for Information, Referral Providers

Associations Now

Members of the Alliance of Information and Referral Services can get discounts on short text codes for rapid communication. Alliance of Information and Referral Services (AIRS) members can now conduct business more efficiently with the help of discounted two-way text services.

20 reasons to book within the official group block

Aaron Wolowiec

Filed under: Marketing , Meetings Tagged: airbnb , ASAE , attendees , brochure , Collaborate , conventions , discount , exhibitions , hotel , marketing , members , Orbitz , Priceline , social media , vacation rentals , VRBO , website.

If You Build It, Will Teams Come?

Velvet Chainsaw

This may include group discounts, improved organizational learning experiences and/or VIP benefits. Attendance Marketing Uncategorized conference learning design for teams group discounts group strategies team learningThis is the second installment of a two-part blog on team learning.

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11 ideas for partnering with local venues

Aaron Wolowiec

After much negotiation, you’re able to secure the “friends and family” discount; however, it’s still more than you’ve budgeted. Meetings Sponsorships associations audience conference center decision-makers discount event hotel negotiation planners program speake

Take advantage of the benefits gap

Aaron Wolowiec

Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount?

Leveraging Team Learning at Conferences

Velvet Chainsaw

Attendance Marketing Uncategorized collaboration design for teams leverage teams organizational learning team discounts teamworkTraditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can.

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Poll Results: Members Value Direct Interaction With Peers and Discounts the Most

Association Adviser

September 2012 -- Did You Know? If you think it's been tougher to find hotel rooms and good seats at association conventions lately, you're not alone. Even in this digital age, many associations are reporting an uptick in attendance at their live events. By Association Adviser staff

Wild Apricot Blog : 5pm offers Easy Online Project Management - with 50% discount for nonprofits

Wild Apricot

Orgs versus Humans

YourMembership Blog

It’s easy to leave an organization (regardless of your events, networking, discounts, etc.). Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Pricing. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact. YourMembership.com Blog.

Summer Offer from the Post Office - Experts in Membership Marketing

Experts in Membership Marketing

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Should You Give Trial Memberships a Shot?

Moery Company

I’m just not a huge fan of discounts and free trial scenarios because when it comes down to it – your value proposition, the dues levels, and benefits and services must stand on their own for the membership price set by your organization and your board. IStock/CreditMichail_Petrov-96.

Associations Live: WIIFM

Associations Live

Discounted Conference & Educational Opportunities Say. skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Thursday, February 10, 2011. WIIFM. WIIFM - Answer this question if you are selling memberships, marketing an event, looking for involvement, soliciting volunteers.Whats In It For Me? Posted by Kathy Johnson. at 3:58 PM. 1 comment: chickennoodle. Tips from a webinar I learned. Don't Say.

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Partnership v. Membership: What Behavior Do You Want to Encourage?

Spark Consulting

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e.,

Four Resolutions to Get More Out of Association Experience

AMR Management Services

Sometimes you get a return on your investment, through networking, problem solving or even affinity programs and discounts. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, January 10, 2012. Four Resolutions to Get More Out of Association Experience.

Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!), such as: Pursuing a company that has no connection to your profession/industry.

Membership Q&A: How Long Should Our Grace Period Be?

Spark Consulting

For instance, you regularly offer a discount or special deal to members to come back after they’ve lapsed and they’ve learned that you do that, so they wait for it. Maybe offer that discount or special deal ONLY to members who renew on the first notice. Ah, the grace period, the bane of the membership profession’s experience. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My preference is none.

How to Set Up a Nonprofit Office Space on a Shoestring Budget & Where to Find Free Computer Equipment and Furniture

Wild Apricot

Here is a list of all the places you can rent and find free or discounted computer equipment and office furniture. If your operating on a shoestring budget but need to give your nonprofit office space an upgrade, you've come to the right place. Office-Space

AE on the Verge: Adding expiration dates to association coupons

AE on the Verge

In response to my blog post on expiration dates , David Patt posted this comment: "Add discount coupons to your list. Discount coupons: If you provide coupons for discounts at bookstore, for membership dues, or for events be sure to be extremely specific - including the expiration date and if its transferable to others. AE on the Verge. Association management, meetings and mania. Sunday, November 22, 2009. Adding expiration dates to association coupons.

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Tips for Monetizing Your Webinars

Blue Sky eLearn

Those who did not pay for the live event can receive the recording at the same or discounted rate. We sometimes see clients offer a slight discount due to the fact that those watching the recording will not have the option to ask the speaker questions, participate in live polls, etc.

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How Do I Know What to Charge?

Spark Consulting

Forecast whether or not you’re going to want or need to offer any sort of discounts (i.e., If so, the price for the first one needs to be high enough that you can discount later on.

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7 Creative Ways to Promote LMS Engagement

Blue Sky eLearn

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors.

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Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. flash sales for a discount off any LMS purchase or on specific products to keep your offerings at the front of people’s minds. Your LMS is ready to launch. What’s next?

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