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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Is it getting a certification? We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue 318
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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.

Revenue 230
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Verifiable Credentials: New Technology for Association Membership?

MatrixG

Verifiable credentials could be used for membership, continuing education, certifications, credentialing, and more. Membership credentials could make it straightforward to provide vendor discounts for specific associations. Perhaps an association requires proof of certification to become a member. In many ways!

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Have a temporary membership discount Offering limited-time discounts for new memberships gives you an opportunity to prove that your member benefits are valuable enough to pay the full price. If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership.

How To 130
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests. To encourage your prospect to join, make sure they know that members have full access to even more details on certification, as well as the certification program itself.

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Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. Ask some of your most engaged learners to share which of your online education offerings they’re most looking forward to, or what certificate they just earned, on social media or in your online community. Provide incentives.

LMS 177
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Unlock your learning program’s potential with Crowd Wisdom LMS

Crowd Wisdom

Offer re-enrollment options If you a re like most continuing education programs, your learners need to maintain certifications. Make it simple for learners to take charge of their certifications. Maybe some learners need to complete a certification program, so they want 12 months of courses.

LMS 52