INDUSTRY INSIGHTS YOUR PEERS ARE READING
A new report finds small associations want more nondues revenue but haven’t focused on achieving it. Small associations are eager to boost nondues revenue but have little time to devote to the task, finds a new report from Community Brands. They take a revenue share. MORE
Did you know that, on average, 50% of association revenue is generated from non-dues sources? We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue. Streamline Non-Dues Revenue, to get all 10 ideas. SEE ALSO: How a Simple Event Change Increased Association Revenue. MORE
Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. Use that to your advantage by turning it into a revenue stream. SEE ALSO: Ideas for Generating Non-Dues Revenue. MORE
Tagging videography services onto your events opens up a whole new avenue for revenue growth. Video content is on the rise - and has been for a while! In fact, it’s estimated that this year, video will make up 80 percent of internet traffic. MORE
The post Rethink Your Revenue Models by Hank Berkowitz first appeared on AssociationAdviser.com. From the Front Lines Revenue ASAE annual association revenue revenue revenue models MORE
It’s the topic that never seems to tire: non-dues revenue. While we could go on and on and on about non-dues revenue ideas , today, we wanted to focus on just one: financial technology. How can we generate more? How can we improve upon the initiatives we’re already executing? MORE
What dues rates will maximize both revenue and participation? The post Membership Q&A: Maximizing Revenue AND Participation appeared first on Spark Consulting. That’s a good one! This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap. MORE
Or do you need assistance generating non-dues revenue from your education offerings? The post 4 Ways to Increase Non-Dues Revenue appeared first on Web Courseworks. Do you currently manage an eLearning department at an association? MORE
The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue. MORE
The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself. MORE
Most of us know that membership software is designed to make association processes easier and more automated, but did you know that your AMS could earn your association essential non-dues revenue? One more element that can help your association earn revenue is the online job board. MORE
That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line. MORE
Programmatic advertising is a potentially vast new source of non-dues revenue for associations. The value for associations include: Adding new, potentially large source of non-dues revenue. Running a revenue-generating online display ad program that virtually runs itself. MORE
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. MORE
Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” MORE
Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline. MORE
Our April 24 webinar about hidden ways to earn more non-dues revenue for your association generated plenty of thoughtful questions! The post Your Non-Dues Revenue Questions Answered: Webinar Q&A appeared first on Association Adviser. Our panelists wrote answers to all submitted questions in this post. Features Webinars webinar MORE
41 Features Revenue advertising association communications Jon Meurlott Laura Taylor NDR non-dues revenue revenue webinar MORE
Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Sponsorship programs are tricky. MORE
A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue. MORE
Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. >> SEE ALSO: 3 Ways to Generate Non-Dues Revenue. Tweet. MORE
Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. Relationship between relevance and revenue. Alex DeBarr. MORE
From advertising and sponsorships to grants, affinity programs and strategic partnerships, always keep the 3Ws of non-dues revenue in mind. The post Non-Dues Revenue Is Alive and Well appeared first. MORE
Membership dues are a big part of your organization’s overall revenue stream. Embracing non-dues revenue streams is a great way to keep membership dues down, while still bringing in the revenue you need to run your organization. MORE
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. MORE
Doing so created a new source of nondues revenue for the association. In so doing, the organization also developed a rich stream of nondues revenue, according to VP of Learning Amanda Beckner. The post Create a Revenue-Generating Licensing Strategy appeared first on Associations Now MORE
But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership. Membership & Marketing Non-Dues Revenue Job Board Software Learning Management System Non-dues RevenueYou work hard to develop programs that deliver value for your members. MORE
Updated profile data is more than just getting current email address information. Data management and data integrity is a demanding job for you and your association. But, it has to be done. Your association is only as good as your member data, and it’s a big task to keep it clean. MORE
Your education, programs and events more revenue-positive? Do you ever wonder how your association stacks up when it comes to your finances? Could your expenses and liabilities be lower? Your operations leaner? MORE
How to Increase Non-Dues Revenue without Nickel-and-Diming Members. Read more about How to Increase Non-Dues Revenue without Nickel-and-Diming Members MORE
But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. MORE
While it’s imperative that your career center evolves to maximize engagement (and revenue), it’s not always. The post Use your association job board to drive membership and increase revenue appeared first on YourMembership. Career Solutions Online Learning Job Board Software Member Engagement Career Center Solutions Learning Management System Non-dues RevenueWe all know that job opportunities rank as one of the top benefits an association can offer its members. MORE
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue MORE
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. MORE
Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? Make generating upsell and cross-sell revenue a priority, empowering your sales team and account managers to reach out when customers may be ready to make an additional purchase. MORE
In his book, Team of Teams, General Stanley McChrystal writes about the need for constant adaptation and resiliency. Like other contemporary management thought-leaders, he argues (from experience) that traditional hierarchy, top-down, command-and-control structures are rapidly gaining obsolescence. MORE
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. MORE
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)? MORE
Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue. MORE
Revenue Related Topics YourMembership Blog
SEPTEMBER 25, 2018
But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership. Membership & Marketing Non-Dues Revenue Job Board Software Learning Management System Non-dues RevenueYou work hard to develop programs that deliver value for your members.
Spark Consulting
FEBRUARY 7, 2019
What dues rates will maximize both revenue and participation? The post Membership Q&A: Maximizing Revenue AND Participation appeared first on Spark Consulting. That’s a good one! This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap.
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.
MembersClicks
OCTOBER 16, 2018
Membership dues are a big part of your organization’s overall revenue stream. Embracing non-dues revenue streams is a great way to keep membership dues down, while still bringing in the revenue you need to run your organization.
Web Courseworks Associations
MAY 15, 2018
Or do you need assistance generating non-dues revenue from your education offerings? The post 4 Ways to Increase Non-Dues Revenue appeared first on Web Courseworks. Do you currently manage an eLearning department at an association?
Wild Apricot
JUNE 12, 2015
Are you maximizing your potential for supplier non-dues revenue? In this guest blog post, Bob Jonas, Managing Director of Association Revenue Solutions, shows you how. revenue nonprofit
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YourMembership Blog
FEBRUARY 1, 2017
Updated profile data is more than just getting current email address information. Data management and data integrity is a demanding job for you and your association. But, it has to be done. Your association is only as good as your member data, and it’s a big task to keep it clean.
Higher Logic
DECEMBER 20, 2018
The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue.
Associations Now
MAY 21, 2019
That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line.
Association Adviser
OCTOBER 15, 2018
Most of us know that membership software is designed to make association processes easier and more automated, but did you know that your AMS could earn your association essential non-dues revenue? One more element that can help your association earn revenue is the online job board.
Association Adviser
AUGUST 31, 2016
The post Rethink Your Revenue Models by Hank Berkowitz first appeared on AssociationAdviser.com. From the Front Lines Revenue ASAE annual association revenue revenue revenue models
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GrowthZone
JANUARY 29, 2019
Did you know that, on average, 50% of association revenue is generated from non-dues sources? We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue. Streamline Non-Dues Revenue, to get all 10 ideas. SEE ALSO: How a Simple Event Change Increased Association Revenue.
GrowthZone
MARCH 7, 2019
Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. >> SEE ALSO: 3 Ways to Generate Non-Dues Revenue. Tweet.
GrowthZone
FEBRUARY 12, 2019
Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. Use that to your advantage by turning it into a revenue stream. SEE ALSO: Ideas for Generating Non-Dues Revenue.
YourMembership Blog
APRIL 17, 2012
But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.
Associations Now
APRIL 10, 2019
A new report finds small associations want more nondues revenue but haven’t focused on achieving it. Small associations are eager to boost nondues revenue but have little time to devote to the task, finds a new report from Community Brands. They take a revenue share.
GrowthZone
OCTOBER 30, 2018
A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue.
YourMembership Blog
MARCH 20, 2012
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue.
Revverberations
SEPTEMBER 16, 2015
In his book, Team of Teams, General Stanley McChrystal writes about the need for constant adaptation and resiliency. Like other contemporary management thought-leaders, he argues (from experience) that traditional hierarchy, top-down, command-and-control structures are rapidly gaining obsolescence.
Association Adviser
APRIL 15, 2014
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)?
Blue Sky eLearn
MAY 13, 2019
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue.
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue.
MembersClicks
NOVEMBER 27, 2018
It’s the topic that never seems to tire: non-dues revenue. While we could go on and on and on about non-dues revenue ideas , today, we wanted to focus on just one: financial technology. How can we generate more? How can we improve upon the initiatives we’re already executing?
Higher Logic
SEPTEMBER 12, 2017
Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Sponsorship programs are tricky.
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue
Association Adviser
APRIL 16, 2013
Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. Relationship between relevance and revenue. Alex DeBarr.
Association Adviser
APRIL 28, 2016
From advertising and sponsorships to grants, affinity programs and strategic partnerships, always keep the 3Ws of non-dues revenue in mind. The post Non-Dues Revenue Is Alive and Well appeared first.
Association Adviser
APRIL 16, 2013
Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.”
YourMembership Blog
AUGUST 18, 2016
Programmatic advertising is a potentially vast new source of non-dues revenue for associations. The value for associations include: Adding new, potentially large source of non-dues revenue. Running a revenue-generating online display ad program that virtually runs itself.
WBT Systems
MAY 7, 2019
How to Increase Non-Dues Revenue without Nickel-and-Diming Members. Read more about How to Increase Non-Dues Revenue without Nickel-and-Diming Members
Wild Apricot
JANUARY 19, 2015
If you''re looking for some insight into using sponsorship to generate some non dues revenue, here are some ideas shared by our Small Membership Advisory Community members. sponsorship
Association Adviser
MAY 8, 2019
Our April 24 webinar about hidden ways to earn more non-dues revenue for your association generated plenty of thoughtful questions! The post Your Non-Dues Revenue Questions Answered: Webinar Q&A appeared first on Association Adviser. Our panelists wrote answers to all submitted questions in this post. Features Webinars webinar
Association Adviser
APRIL 10, 2015
Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline.
MembersClicks
APRIL 23, 2019
Tagging videography services onto your events opens up a whole new avenue for revenue growth. Video content is on the rise - and has been for a while! In fact, it’s estimated that this year, video will make up 80 percent of internet traffic.
Associations Now
OCTOBER 3, 2018
Doing so created a new source of nondues revenue for the association. In so doing, the organization also developed a rich stream of nondues revenue, according to VP of Learning Amanda Beckner. The post Create a Revenue-Generating Licensing Strategy appeared first on Associations Now
Portage Group
FEBRUARY 17, 2017
Your education, programs and events more revenue-positive? Do you ever wonder how your association stacks up when it comes to your finances? Could your expenses and liabilities be lower? Your operations leaner?
Higher Logic
MARCH 10, 2016
The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself.
Association Adviser
FEBRUARY 18, 2016
Features Revenue advertising association communications Jon Meurlott Laura Taylor NDR non-dues revenue revenue webinar
Higher Logic
JULY 11, 2017
Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? Make generating upsell and cross-sell revenue a priority, empowering your sales team and account managers to reach out when customers may be ready to make an additional purchase.
Association Adviser
OCTOBER 25, 2017
Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.
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