Before You Go To Your Go-To Member Insight Methodology

Smooth The Path

Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Why no member survey may be better than one member survey. Consider what the methodology is best at doing.

How to Leverage Your Association’s Super-Members

Smooth The Path

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. Don’t ask them to guess what new members need or want.

Sorting Out the Opinions that Matter the Most for Our Associations

Smooth The Path

Member Insights core member engaged feedback helpful member insightsThe post Sorting Out the Opinions that Matter the Most for Our Associations appeared first on Smooth The Path.

Whose Feedback Matters Most to the Future of the Association?

Smooth The Path

Related: Identify innovating members. We should value the members who value the association the most. Is the association providing enough value to long-time members? The post Whose Feedback Matters Most to the Future of the Association? appeared first on Smooth The Path.

Don’t Ask for Feedback from Members Who Are Too New

Smooth The Path

Should we look outside the association to talk to prospective young members? The post Don’t Ask for Feedback from Members Who Are Too New appeared first on Smooth The Path. Related: Data and association decision-making. Beware of one question surveys for associations.

When is it Time to Turn to Qualitative Member Research?

Smooth The Path

When surveys stop working but you still need to learn more about member’s challenges, problems, opinion, needs, wants, and goals. You analyzed member data and conducted surveys, here’s what is next. Helping members answer the questions that matter most.

Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this?

Slow Data vs. Fast Data

Smooth The Path

Slow data is the data we accumulate after talking to members at event after event after event, by job shadowing or in member phone interviews. When you have seemingly unanswerable questions about members it is slow data that holds the answer. Related posts: Please ask members.

Our Members Have No Idea What is Going On Behind the Scenes at Our Association

Smooth The Path

Our members have no idea that: We have 30,000 other things going on in addition to answering the phone. We are about to go on-stage before 3,000 members, and we are a little nervous. Our members have no idea, and if we were in their shoes, we would have no idea either.

Asking Members to Opt In After a Bad Member Experience

Smooth The Path

I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. Not this member. At the same time invite more member collaboration.

What Association CEO’s Need to Do About Membership

Smooth The Path

CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics. Membership departments tend to focus on members or they focus on the mechanics of membership.

Association Volunteers Do Not Engage Because of Time and Timing

Smooth The Path

Related: Member participation, volunteerism, and contribution are declining. Member Engagement Member Experience association strategy engaged members member engagement member experience member insights volunteering volunteers

Common Trap for Association Professionals

Smooth The Path

” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

When Members Believe the Association is Their Cause

Smooth The Path

From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. When the association needed a new website a member lead the refresh. A team of members is putting together a new product plan.

5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. I am proud to be a member. I aspire to meet the other members of this association. Or the staff, board, and members go above and beyond.

Our Point of View is Not Our Members’ Point of View

Smooth The Path

Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. Members see three precious days out of the office, away from their families.

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Why Some Long-Time Members Choose to Stay Engaged with Their Association

Smooth The Path

Many associations see that their most at-risk members, the ones least likely to renew, are new members. But some new members do engage with the association, and they go on to become engaged 3-7 year members. Is the association providing enough value to long-time members?

Differentiating Between Member Feedback and Member Criticism

Smooth The Path

Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. Member feedback helps the new change or product reach its fullest potential. What is your association’s take on member feedback?

A Cheaper, Faster Way to Conduct Your Member Listening Tour

Smooth The Path

Imagine what you can learn by listening to your members share their thoughts, ideas, goals, and problems. The post A Cheaper, Faster Way to Conduct Your Member Listening Tour appeared first on Smooth The Path.

One Thing We can do to Prepare for Change

Smooth The Path

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? Association Strategy Member Research change innovation member insights member problems risk strategy technology

Members Leave Associations Without a Sound

Smooth The Path

Related: Don’t ask for feedback from members who are too new. Asking members to opt in after a bad member experience. The post Members Leave Associations Without a Sound appeared first on Smooth The Path.

Is it Day 1 or Day 2 for Associations?

Smooth The Path

True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged.

Engaging Not New or Long, But Medium-Time Members with Your Association

Smooth The Path

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Related: How new members are prompted to engage. The new member engagement rule of three.

Why We Might Be Interpreting Our Association’s Data All Wrong

Smooth The Path

Our assumptions about our members can be wrong. We see the data footprints members leave in their wake, the renewals, the ways they engaged, the content they read. The only way to overcome this bias is to find out what is driving our member’s actions, goals, fears, and challenges.

How New Members are Prompted to Engage

Smooth The Path

New members are the most at risk members of most associations, but some members do engage. Knowing why they engage, might help us guide more new members in this direction. So what prompts new members to engage? They went to the conference as a non-member.

Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

Our Members Are Not Crazy

Smooth The Path

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.

Please Ask Members

Smooth The Path

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members.

Data and Association Decision-Making

Smooth The Path

We feel better when we can say 75% of our members do this. When making a strategic decision on the basis of qualitative data (a member survey, our own data or third party data) ask these questions: Who responded and are these the members we most need insight from?

Millennials and Our Associations

Smooth The Path

Related: The wonder of new members. A new way to think about why members join. Member Experience Member Insights member segmentation Millennials new-to-the-profession professional development professional life event young professionals

A New Way to Think About Why Members Join

Smooth The Path

Over and over we hear that professional development and networking are the top reasons members join any association. Here’s another way to think about why members join. Here are some of the things they are searching for: How do we know exactly what our members are searching for?

Mind the Member Gap

Smooth The Path

When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. Members get value when we help them solve their problem.

Warning Attendees to Not Attend The Conference Again

Smooth The Path

Improve the member experience with curated networking. Conference Member Insights attendee experience first impressions member experience member focused networking observation professional developmentA tire pressure sensor is broken on my husband’s truck.

Members Who Share Their Opinions Expect Action (here is what we are going to do!)

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Our members won’t want to give 45-minutes to hour of their time for an interview is a common worry among many association executives. But I find that members actually do. The good news is these are exactly the members we most need to talk to. Members want to be heard.

Helping Members Answer the Questions that Matter Most

Smooth The Path

There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do.

Overcoming Association Change Fatigue

Smooth The Path

If you are walking into an association where one or a combination of any of these things have happened, you may see that everyone is fatigued; staff, board and maybe even members. One great way to build trust is learn about members and help everyone else to learn about members in a new way.

What We Can Do to Get Members to Rave About the Association

Smooth The Path

For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. What else can we do to get members to rave about our association? Related posts: The members we should focus on.

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There are Important Things We May Not Know About the Association

Smooth The Path

There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved.

Am I Going to be the Only One Like Me?

Smooth The Path

Before a member joins, before an attendee registers, before a new member puts their first chapter event on their calendar, they wonder: Will I be the only one like me? Member culture: setting the tone for better learning, engagement and connection.

The Award-Winning Process for Association Innovation

Smooth The Path

For now this outside-in approach only cares about the end user or in our case our members. What are our members’ most pressing problems? The same goes for associations: now we understand our members’ biggest problems.

Einstein & Artificial Intelligence for Associations

NimbleUser

It means that machine learning, deep learning, predictive analytics and more translate to intelligent member insights, smart automation and personalized experiences.

eBook 52

Einstein & Artificial Intelligence for Associations

NimbleUser

It means that machine learning, deep learning, predictive analytics and more translate to intelligent member insights, smart automation and personalized experiences.

eBook 52

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

You might find that you gain a quarter of your membership in May and September but lose members in December. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. How long are your members staying on board?

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