Smooth The Path

APRIL 3, 2016

When you have seemingly unanswerable questions about members it is slow data that holds the answer. Related posts: Please ask members. Before you go to your go-to member insight methodology. Data and association decision making. The post Slow Data vs. Fast Data appeared first on Smooth The Path.

Member Insights 60

Member Insights Conference Member Research Survey 60

Smooth The Path

APRIL 7, 2016

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.

Member Insights 60

Member Insights Member Research Survey Report 60

Higher Logic

JANUARY 23, 2019

If you want to follow up, send another email to confirm your hypotheses about what your members were interested in. As you continue what’s working and improve on what’s not, you’re growing your member insight and using that data to power engaging communications. Better Together.

Marketing 136

Marketing Communications Member Insights Case Study 136

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Member Engagement 74

Member Engagement Member Experience Member Insights Innovation 74

MemberClicks

NOVEMBER 17, 2022

This will help your speakers mold their presentations to the liking of your members (in a broad sense, at least.). Remember: There’s a fine line between giving your members insights and ideas and pigeonholing them into one very specific presentation style.

Member Insights 72

Member Insights Survey Education Examples 72

Protech

APRIL 12, 2023

To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.

Association Software 52

Association Software Software Association Management How To 52

Higher Logic

NOVEMBER 1, 2018

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience.

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Report Tips Marketing Member Insights 200

Nimble AMS

JUNE 15, 2022

Now that you’ve built connections with your staff and members and routinely seek their insights for thought leadership content, both members and non-members will seek your association for industry insights. Follow these steps to increase your organization’s visibility by elevating your member’s experience: .

Leadership 95

Leadership How To Member Experience Survey 95

Nimble AMS

APRIL 6, 2022

The International Association of Chiefs of Police (IACP) leveraged Nimble AMS and predictive analytics to increase its member retention numbers. Predictive analytics helped IACP to streamline segmentation, uncover member insights , turn insights into action, and offer continuous association improvement.

Member Experience 118

Member Experience Revenue Software Innovation 118

Reid All About it

OCTOBER 13, 2017

– Using Marketing Automation for Greater Member Insight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain member insight. Location: Annapolis MD. More info/register. Host: ASAE Partnership Professionals Network.

DC 150

DC Washington Content Member Insights 150

Associations Now

JULY 19, 2019

Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights. So, where does that leave those in the middle level of their careers?

Conference 54

Conference Social Media Member Insights Leadership 54

Smooth The Path

MARCH 10, 2016

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

Member Insights 60

Member Insights Industry Innovation Content 60

Reid All About it

JUNE 10, 2016

– Measuring: Using Digital Metrics to Gain Member Insight. More information/registration. Host/presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere. Fri 6/17 at 3 p.m. For many organizations, digital marketing is a new undertaking.

Member Insights 150

Member Insights millennials System Association Management 150

Reid All About it

JUNE 3, 2016

– Best Practices: Using Digital Metrics to Gain Member Insight. More information/registration. Host: AENC. Facilitator: me! Location: Paragon Bank, 3535 Glenwood Ave., Raleigh, NC. Fri 6/10 at 3 p.m. For many organizations, digital marketing is a new undertaking.

North Carolina 150

North Carolina Raleigh Association Management Conference 150

Smooth The Path

NOVEMBER 6, 2016

The board also has the research results and they are currently developing the strategic plan based on these insights. In the meantime, I’ve been asked to conduct another round of interviews with a different group of members. Related: Slow data vs. fast data.

Case Study 104

Case Study Member Engagement Association Value Member Insights 104

Association Success

NOVEMBER 28, 2017

The telephone interviews we conducted using these questions resulted in a rich vein of member insights. Importantly, we learned that the association provided heightened value at specific occasions in the member company’s growth cycle. But on other occasions, their value waned.

Survey 62

Survey Member Insights Sample Industry 62

Protech

AUGUST 19, 2021

Enhanced member insights: A native community adds layers of vital engagement data that can be used with an engagement meter to better understand your members. . Best of all, with the support of your trusted customer success team, it’s easy and fast to get started. .

Social Media 52

Social Media Cost Resources Software 52

Reid All About it

MAY 5, 2023

Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. Join us for a conversation on how we can have successful events for international populations. CMP credit. More info/register. Host: MPI Wed 5/9 at 11 a.m.

Education 243

Education Chicago Strategy Certificate 243

Associations Now

MAY 28, 2013

The site and related app are the latest regulatory-focused effort by the meat association, which has assisted its members with information on rules and regulations since the 1940s. Department of Agriculture’s Public Health Information System.

Press Release 40

Press Release Member Insights Sample Industry 40

Smooth The Path

FEBRUARY 17, 2016

There’s no sure fire way to overcome this but here are a few ideas: Take some risk out of the process by making member insight driven decisions. Not starting is the biggest barrier for most organizations. Start with small innovation projects and changes, practice, fail, win and then take on bigger innovation projects and changes.

Innovation 60

Innovation Conference Directory Member Insights 60

Higher Logic

NOVEMBER 19, 2015

It has an 80% peer-to-pee response rate, strong advocacy for its industry, daily digest emails with no option to opt out, and uses member insights for new products and services. Example : NJCPA makes sure its community and organization are intertwined. Growth matters: build trust through social capital.

Social Media 120

Social Media Member Engagement Content FAQ 120

Reid All About it

JUNE 11, 2021

Vasan Selliah, Member Insight and Engagement Manager, CSAE. More info/register. Host: Higher Logic. Presenters: Joshua Slyman, Sr. Consultant, Strategic Services, Higher Logic. Jeff Horne, CEO and Co-Founder, Wicket. Nicole Covello, Data Analyst, Wicket. Beth Arritt, Product Marketing Manager, Higher Logic. Thu 6/17 at 2 p.m.

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Certificate Conference Communications Association Management 322

Elevating Engagement

MAY 5, 2023

People are now officially over-surveyed. We can see it in the metrics—response rates are falling. And we can even feel it in our reaction— “Ugh, no, I don’t have time to rate that customer service call.” But sometimes, we still need feedback, so how can we make giving feedback much more engaging? Think out of the feedback box!

Survey 65

Survey Tools Examples Member Insights 65

Associations Now

OCTOBER 25, 2013

The takeaway: Give your members insight into the hard outcome of their generous donation to encourage them to keep donating, while feeling good about the gift they’re giving. How do your members’ donations benefit your organization—and how do you communicate that to donors?

Communications 40

Communications Member Insights New York Report 40

MemberClicks

MAY 9, 2022

What members to target for event insights. With these types of surveys and member insights, you don’t want to just focus on getting the most responses, but also the highest quality of responses you can get. Now that you know what to ask and how you plan on asking it, you need to decide who to blast it out to.

Event Planning 52

Event Planning Survey Member Engagement Social Media 52

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. During breakout groups, great ideas bubble up, and the group creates understanding and excitement around the best ideas.

Conference 78

Conference Report Industry Content 78

Reid All About it

MARCH 22, 2019

Hear about real-world examples of organizations that integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. good data for every stage of the member life cycle experience. Learn how multiple organizations are using?good Host: Impexium.

DC 170

DC Washington Arlington Strategy 170

Reid All About it

MAY 14, 2021

Vasan Selliah, Member Insight and Engagement Manager, CSAE. Host: Higher Logic. Presenters: Beth Arritt, Product Marketing Manager, Higher Logic. Nicole Covello, Data Analyst, Wicket. Jeff Horne, CEO and Co-Founder, Wicket. Joshua Slyman, Consultant, Strategic Services, Higher Logic. Thu 5/20 at 2 p.m.

Conference 341

Conference Member Engagement Strategy Member Experience 341

Reid All About it

APRIL 16, 2021

Vasan Selliah, Member Insight and Engagement Manager, CSAE. Presenters: Joshua Slyman, Consultant, Strategic Services, Higher Logic. Jeff Horne, CEO and Co-Founder, Wicket. Beth Arritt, Product Marketing Manager, Higher Logic. Nicole Covello, Data Analyst, Wicket. Thu 4/22 at 2 p.m.

Strategy 363

Strategy Revenue Conference Organization 363

Smooth The Path

OCTOBER 21, 2021

The Lolcats website has turned into a community. For over a decade, volunteer creators have made and still make memes for participants to read, enjoy, vote on, and pass around. Interestingly the creators and readers developed a language, acronyms, and even spelling unique to the community. Communities do this often.

Member Insights 78

Member Insights Member Research Innovation 78

Smooth The Path

DECEMBER 17, 2020

Just because the board thinks all conferences have to be in-person does not mean most of your members agree. Just because most of the board members love receptions does not mean the majority of members love receptions.

Conference 88

Conference Member Insights Leadership 88

Smooth The Path

FEBRUARY 20, 2020

Have you ever had someone say something that did not mesh with your perception? Maybe the comment was so jolting it stopped you in your tracks. Perhaps the statement created a little fissure that allowed self-doubt to creep in. Or maybe you placed a scrap of mental Kevlar between you and the idea. Who is right? You or them?

System 103

System Process Organization Project 103

Smooth The Path

JULY 30, 2020

Back in the old days of in-person meetings, member conversations helped only the members having the conversations. Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data.

Member Research 78

Member Research Conference Video Report 78

Association Adviser

JANUARY 20, 2017

Channeling member insights, Amanda writes a weekly blog for association professionals at SmoothThePath.net or follow her on Twitter @SmoothThePath. Find it at https://goo.gl/CGue2k. About The Author. Amanda Kaiser is a qualitative researcher for the association industry.

Innovation 60

Innovation Project Team Process 60

Smooth The Path

NOVEMBER 15, 2018

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.

How To 90

How To Member Experience Industry Resources 90

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Research 95

Smooth The Path

JULY 10, 2018

I live in a little village with seven houses. There is a steep hill to the west of us and a sharp curve to the east. All seven homes have blind driveways. Not a week goes by when a passerby doesn’t get surprised by one of us backing out of our driveway and is prompted to respond with the brake peddle to the floor and palm on the horn.

Member Engagement 89

Member Engagement Conference Member Experience Organization 89