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Maximizing Member Insights with Google Analytics Events

AMR Management Services

We’ve asked, “Are Associations Still Relevant in a Digital World,” because in the age of digital transformation, data-driven insights have become a cornerstone for organizations seeking to understand their audience better and enhance their offerings.

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Before You Go To Your Go-To Member Insight Methodology

Smooth The Path

Why no member survey may be better than one member survey. The post Before You Go To Your Go-To Member Insight Methodology appeared first on Smooth The Path. Related posts: Why Survey Monkey is dangerous. Beware of one question surveys for associations.

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Announcing an Entirely New Methodology for Member Research

Smooth The Path

When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. But member insights are hard to come by. Because survey fatigue is real. What do you do?

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Board Member Focus Groups Tend To Be Wildly Inaccurate

Smooth The Path

Board members usually are not representative of your core members, or average members, or new members. Board members add a ton of value to the organization, just not accurate member insights. Related: Qualitative research reveals what matters most to members.

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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience.

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Learn About Members’ Why

Smooth The Path

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

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Why your organization needs to reinvest in the state of its member data

Nimble AMS

When your association has solid policies, you’ll have a better foothold to establish data goals and leverage analytics to gain crucial member insights. Use Nimble AMS’ MyTrailhead , built on Salesforce, to help your employees upskill and optimize your member data. .