January, 2019

JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. During this episode, he outlines several strategies that might be helpful and if you like what you hear, share with a colleague who might be on the job hunt!

How To 231

Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey.

LMS 218

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead.

Don't Put Association Benefits Before Member Outcomes

Eric Lanke

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand.

The 3 Things Every CEO Should Know About Culture

Jamie Notter

One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle.

Using Micro-Moments for Member Engagement 

YourMembership Blog

Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. This approach. The post Using Micro-Moments for Member Engagement appeared first on YourMembership.

More Trending

Association Brain Food Weekly: 1.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study.

Video 208

7 Ways to Refine Your Buyer Personas with Community Data

Higher Logic

All great buyer personas are alike; each bad buyer persona is bad in its own way. Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have.

Give Me Free Afternoons

Eric Lanke

This post in Associations NOW recently caught my eye, arguing, as it does, for association conferences that span a fewer number of days in recognition of the increasing desire for "work-life balance" among association members. I've got a different take.

Aviation, Travel Groups Warn of Shutdown Ripple Effects

Associations Now

The impact of the federal government shutdown on air travel is being felt acutely this week at airport security checkpoints, but other effects could linger long into the future, according to aviation and travel associations.

Cost 113

Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association. The post Social engagement for a great member experience appeared first on YourMembership.

Focusing on the Association Chapter

Moery Company

IStock/Credit_Nastco. One of the significant trends developing in 2019 is the increased interest by national organizations in strengthening their chapter operations.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement.

DC 141

New Year, New Association Goals: 3 Online Community Building Mistakes to Avoid

Higher Logic

The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them?

Tools 151

Why Your Organization Needs a Member Directory

Wild Apricot Blog

Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more

2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. I have a lot to live up to with this year-beginning column.

Price 113

Membership Q&A: What’s the Most Effective Renewal Cycle?

Spark Consulting

When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.

JP Moery’s Association Playbook – Episode 171: How to Manage the Gatekeeper Process in Sales

Moery Company

To be clear, there are two types of gatekeepers, explains Host JP Moery – those who call you to get information about your association membership program; and, those who answer the phone when you’re calling to reach the decision maker. He shares a few thoughts on how to manage the process.

How your association can work smarter in 2019 

YourMembership Blog

Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet. The post How your association can work smarter in 2019 appeared first on YourMembership.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can we better engage our customers? How can marketing and sales teams work more efficiently ? How can we produce more qualified leads? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading.

3 New Year’s Rituals for Nonprofit Professionals to Build Resilience

Beth Kanter's Blog

Flickr photo by Geoff Livingston. I wish you a very happy and healthy 2019! I had a great holiday break, although unfortunately I got sick.

Class 101

Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started.

How to Write a Volunteer Program Report That Proves Your Volunteers’ Impact

Wild Apricot Blog

Want to help your organization see just how valuable your volunteers are? Elisa Kosarin, CVA, explains how to prepare a volunteer report that will prove their value

Report 139

JP Moery’s Association Playbook – Episode 173: How to Structure a Killer Brainstorming Session

Moery Company

Host JP Moery doesn’t hold a brainstorming session without a plan – otherwise, you’re doomed by the same old back and forth – “Hey, John. What do you think? Hey, Bob. What’s your idea?” During his latest podcast, he shares a few ways to successfully map out your approach.

How To 172

Has Your Leadership Evolved For The New Normal?

Velvet Chainsaw

Change is hard. Foresight—looking forward—is hard. Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective.

Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals.

How to Build a Dashboard to Track Membership Statistics

Membership Marketing

When we asked association staff what are the most significant data challenges that they face, 48% of respondents told us that “Inadequate membership dashboard and reporting tools” represented a top problem.

What’s Your Membership Resolution for 2019?

Associations Now

At the start of a new year, you’re probably making a resolution or two. We asked a few association professionals what their 2019 membership resolutions will be. Here’s what they said. Ah, the new year—if one thing’s true, you’re probably going to make a new year’s resolution.

How to Connect Your Wild Apricot Account to Over 230 Apps and Services

Wild Apricot Blog

With the Wild Apricot app on Integromat, you can connect with lots of other software. Find out how you can automate new scenarios - without writing any code

My Top Business Tip

Moery Company

IStock/Credit:phototechno. M y daughter, Grace is home from college and we were chatting about business and some of things that make you successful. It heartens me that at her age – she has an active interest. But, from our conversation, one aspect came up that is so basic – you’re going to laugh.

Tips 167

Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Velvet Chainsaw

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear.

You’ll make incorrect decisions. Acknowledge them and fix it.

Effective Database

A client of mine recently wrote the following to me: “It’s so hard to set up a new database and decide how/where you want to track information when you don’t have a really good understanding of the database and how different fields/screens relate to each other.

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs

GrowthZone

Get 1 CAE credit and and improve your organization’s renewal rates! Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. We’ll be live on Thur.,

Create a Culture That Keeps Employees Motivated and Happy  

Associations Now

When organizations don’t focus on wellbeing, they’ll often see that their employees are exhibiting signs of burnout. Here are few tips for preventing it.

Team 105