February, 2018

4 ways to increase member engagement.

YourMembership Blog

Member engagement is the lifeblood of an association. Active, engaged, passionate members renew their memberships and help to bring even more new members into the fold. But this isn’t simple to achieve. It’s too easy to get wrapped up in the daily operations of your work, forgetting that you’re also supposed to be a cheerleader and champion for the issues. The post 4 ways to increase member engagement. appeared first on YourMembership.

3 Ways to Use Social Media to Grow Membership


This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

Association Brain Food Weekly: 2.9.18

Reid All About it

The weekly list of free educational events for the association community… Ernie Smith at Associations Now provides really smart advice on SEO (search engine optimization) for your website and blog based on Google algorithm changes over the last few years.

DC 35

How to Write a Newsletter Your Members Will Actually Want to Read

Wild Apricot Blog

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read

Start the Churn Predictions, Hal

Association Success

Moving AI beyond prediction and towards prescription. When we think of artificial intelligence, our first thoughts tend toward Hal in Stanley Kubrick’s classic 2001: A Space Odyssey.

More Trending

Association Brain Food Weekly: 2.2.18

Reid All About it

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study.

There’s no need to run parallel systems

Effective Databse

Back in the day (I mean WAY back), the standard practice when switching from one database system to another was to run both systems in parallel. That is, you continue to run the legacy system even as the new system is brought online. Typically this meant double data entry (i.e., the same data had to be entered in both systems). Not only was it incredibly time consuming, but it was also rife with opportunity for error.

Successful Association Sales: Selling Value Instead of Products

Association Success

How value is different from cost – and how we can model our offerings accordingly. What is the difference between cost and value? Cost is the price your customers pay and value is what your customers receive in exchange for their money. Let me give you an example. Suppose you are in the market to buy a new car. You look at a Toyota and a Mercedes and note that for the price of one Mercedes you could buy two Toyotas.

Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit’s Impact

Beth Kanter's Blog

Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit’s Impact – guest post by Neil Parekh. Every second, on average, around 6,000 tweets are posted to Twitter.

Tools 21

Drive traffic to your association’s career center.

YourMembership Blog

Your association’s career center helps you boost member engagement, gain insight into prospective members, and generate valuable non-dues revenue. So, how do you drive more traffic to your center? Here’s how … The post Drive traffic to your association’s career center. appeared first on YourMembership. Career Solutions Career Development Industry Trends

Wild Apricot Launches Mobile App for Members

Wild Apricot Blog

If you want to speed up event registrations and increase engagement among your members, encourage them to download our free Mobile App: Wild Apricot For Members. Member-App Mobile-App


Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers.

Does Middle Management Have a Future?

Jamie Notter

I’ve noticed an interesting pattern in some of the Workplace Genome data of some of my consulting clients lately: Middle managers experience culture as less futurist than BOTH the people above them in the hierarchy, and the people below them. Think about that.

Webinar: Growth Strategies from Top Fundraisers

Spark Consulting

Have you ever wondered how some charitable organizations get major donors to write those five-figure checks? Or, how they manage to attract all those millennials to volunteer? Or, how they put together those beautiful, emotionally-compelling, multi-channel, integrated-end-of-year campaigns? Join me and my Steal Like a Fundraiser co-author Sohini Baliga on Wednesday, March 21 at 2 pm ET for a FREE webinar (thank you, generous host Wild Apricot!) to find out.

Let’s #ReclaimSocial Media for Social Good

Beth Kanter's Blog

Earlier this week, I had the honor of kicking off the first day of a week of workshops for 50 women’s right leaders from the United States through a program called “ Tech2EmpowerUSA.”

Boosting Membership Retention from the Start: Your Members’ First 3 Months


Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew. So the question then becomes.how do you effectively onboard your new members? What should you be doing in their first few months? Here’s a breakdown: association management member retention membership management Association Views

Top 10 Tips for Uber-Efficient Meetings (How to Make Every Minute Count!)

Wild Apricot Blog

If you know your meetings could use a boost in efficiency, you’ve come to the right place. We’ve identified ten of the most common ways time is wasted in meetings and the tips that make them uber-efficent. Nancy-Settle-Murphy meetings

Tips 21

Are You Calculating Your Online Community’s Business Impact? [eBook]

Higher Logic

Your online community wasn’t a whim. You didn’t buy, implement, and grow it for no reason. You did it to make a positive impact on your business. And chances are you’ve been successful. But have you used business metrics to prove that success?

eBook 17

Using Hashtags for Nonprofit Marketing: Tips & Tricks


Studies have shown that posts with a hashtag have an engagement that is 12.6% higher than posts that don’t use hashtags. The power of hashtags is undeniable. People use them to search for the posts they want and marketers use them to find their way to relevant customers.

February Social Media Tips for Associations


From pistachios to polar bears, February is full of random (and not-so-random) holidays. Holiday observances are a great way to keep your association’s social media feeds active. We’ve shared several February themes to get you started: Monthly Observances. American Heart Month. Black History Month.

Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth Kanter's Blog

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? It should be. Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling.

Tools 12

SilkStart Launches Free Stock Photo Platform for Associations and Nonprofits


Associations and nonprofits can now source high-quality and hand-picked photos through an entirely new web platform by SilkStart. February 4th, 2018 (VICTORIA, BC) —SilkStart, a leading Software-as-a-Service (SaaS) Membership Management Platform, today announced the launch of Stock Photos for Associations to connect member-based organizations with high-quality imagery for their websites and marketing efforts.

JP Moery’s Association Playbook – Episode 124: What’s the Biggest Problem in the Association Profession? - Moery Company

The Moery Company

An anemic approach to business development is holding associations back from achieving their missions, says Host JP Moery. He details three factors having the greatest impact on sales rigor within the industry and offers how best to tackle the issue head on.

Two Ways to Demonstrate the Business Impact of Customer Communities

Higher Logic

Revenue. Customer support costs. Acquisition. Retention. These are basic examples of business metrics companies track to evaluate their performance. They’re also metrics any online community can use to show business impact.

Cost 14

What’s in a Name? Why language matters in your Webinar Strategy

Association Success

Paying attention to the naming game can help you with your webinar pricing methods. One of the issues with which I routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. Webinars have become a commodity item often closely associated with content marketing, meaning that a charging for them has become increasingly difficult.

“What I Love Most About Associations Is…”


Love is in the air! Can you feel it? Maybe you’re a fan of Valentine’s Day.maybe you’re not. Well, aside from all the delicious candy, that is.) Either way, we decided to indulge in the holiday a little bit and ask Clickers (what we call MemberClicks employees) what they love most about associations. Here’s what they had to say…. association leadership Small Staff Chatter

Break Your Mobile Phone Addiction: There’s An App for That and More

Beth Kanter's Blog

Having trouble getting that mobile phone out of your hands and checking it when you need to focus on work? There’s an app that can help you break your mobile phone addiction and it makes it fun. The app is called Forest that turns putting down your phone into a game. Here’s how it works.

A Sneak Peak at Wild Apricot’s Online Store

Wild Apricot Blog

Here's a sneak peak at what you'll be able to do with our new Online Store feature once it launches on April 3, 2018. Online-Store


More Compassion for Association Leaders

Smooth The Path

To be honest, giving leaders our compassion is not something I have thought much about. One look at today’s headlines makes it super easy to vilify big corporate CEOs and big government politicians. Some words, however, from digital thought-leader Kevin Kelly , made me pause.

Nimble AMS, Data Privacy and the GDPR


Matt Rist, Director, Product Delivery ​Data privacy and protection are getting increased attention in the software world and the new General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018, is leading the way.

Four Ways to Get the Most out of Video at Your Next Event

Association Success

How to create a video strategy that supports the big goals of your association. Imagine being seated in a giant general session room with thousands of conference attendees. The lights go down, the crowd’s excitement builds, and the giant screens light up with….a a PowerPoint presentation. Event fail!

[Guest Post] Your Association’s Website Is Your Best Member Recruitment Tool


The following blog post was written by SBI Association Management , a Seattle-based and AMCI-accredited association management company. How shopping for an association is a lot like buying a toaster on Amazon. Online purchases for all consumer goods are at an all-time high. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your association.

Trainer’s Notebook: The Importance of Hands-On Learning

Beth Kanter's Blog

For the past five years, I’ve been an adjunct professor at Middlebury College in Monterey teaching a graduate course called “ Networked International Organizations ” for students pursuing an advanced degree in International Development.

Conferences Can Foster And Reclaim Authentic Conversations, Deep Connections And Transformational Community

Velvet Chainsaw

One of society’s greatest paradoxes is that we have more connections today than we did in the past but there is less community and conversation. As a conference organizer, you can seed your annual meeting with experiences that nurture authentic conversations, deep connections and community.