May, 2022

The Pros and Cons of Virtual Events as a Member Engagement Strategy

Moery Company

Events are beneficial for member engagement and also member recruitment. However, over the past couple years, associations were forced to adjust to the current times and hop on the bandwagon of virtual events.

Association Brain Food: 5.13.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Innovation in a hybrid workspace. Achurch Consulting takes in-person brainstorming off its high horse by revealing where it falls short.


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9: Why Is Membership the Only Relationship?

Spark Consulting

In position number 9 of the top ten all time Spark blog posts: Why Is Membership the Only Relationship ?

Association Management Company vs. Software: Which One Is Right For You? (+ Our Top 5 AMS Picks)

Wild Apricot

Thinking of starting an association ? Save yourself the headache and outsource your association management to a company or a software tool. In this post, we’ll take a look at both options, talk about why investing in association management software. organizational-management

10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

Marketing Movers & Shakers: Meet Braden Hon

Higher Logic

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Braden Hon, digital content coordinator at the Australian College of Nursing.

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How to Approach a Potential Sponsor the Right Way

Moery Company

Best Practices for Sponsorship Sales. How you approach a potential sponsor can make or break your ability to close the sponsorship sale. Follow these best practices to help form lasting sponsor partnerships that benefit all parties. How to Find Potential Sponsors.

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Association Brain Food: 5.20.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Keynote speakers. In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. Do keynotes influence the decision to attend?

Applying Our Understanding of Personal & Social Identities Within Associations

Aaron Wolowiec

During the pandemic, I was introduced by my colleague to the University of Michigan Inclusive Campus Collaborative which seeks to foster a campus climate in which all community members feel respected, valued, and empowered to engage in the life of the university.

Why You Should Share a Member Spotlight (+ Sample Questions and Examples)

Wild Apricot

Your members are the heart and soul of your membership organization — everything you do is for them and thanks to them! You already provide your members with amazing benefits , fun events, educational resources, and a community of like-minded. membership

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7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

How to Promote the Value of Credentials to Individuals & Employers


As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press.

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Marketing Movers & Shakers: Meet Annie Henderson

Higher Logic

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International.

How to Spot a Budding Trend

Smooth The Path

When we all rushed to create virtual conferences, it became apparent that a bit of the magic of in-person events was missing. People were missing those accidental but meaningful connections that spontaneously happened in hallways, before sessions, and during meals.

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Association Brain Food: 5.6.22

Reid All About it

The weekly list of free educational events and resources for the association community…. In-house futurist. Take WBT Systems’ advice: become your association’s unofficial in-house futurist and you’ll be the most interesting person in the room.

8 Requirements Executives Should Look For in a New AMS

Selecting a new Association Management System (AMS) can be daunting, even for the most “seasoned” professionals. Learn what top association executives require when it comes to their most crucial investments.

Are Too Many Meetings Wreaking Havoc on Your Employees’ Mental Health?

Aaron Wolowiec

Are you have too many meetings and it's causing you (and your team) mental health issues? Find out here

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Top tips for effective association fundraising

Nimble AMS

Fundraising can be a powerful way to drive non-dues revenue for your association. . Here’s how fundraising can help your association and what best practices you can use to raise funds more effectively. Non-dues revenue plays a big role in ensuring your association’s ability to grow and thrive.

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The ONLY Way to Beat the Great Resignation is with Culture


People are treating the great resignation like some kind of mysterious phenomenon, and it’s not.

Marketing Movers & Shakers: Meet Ashley Baker

Higher Logic

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Ashley Baker, Executive Event Director at NiUG Asia Pacific. .

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

Tap Into an Uncommonly Used Reservoir of Energy

Smooth The Path

Last week while I was innocently taking a walk in a park, I learned that The Wolverine and I have something in common.

Learning Subscriptions: Where Lifelong Learning (and Long-Term Revenue) Is Actually Possible

Leading Learning

image by imageproject from Pixabay. by Jack Coursen of the American Speech-Language-Hearing Association (ASHA). Subscriptions are everywhere.

Gardian of the Month: Andrea Starmer

Aaron Wolowiec

Our Gardian of the Month is Andrea Starmer! She shares how she might help a wallflower loosen up at a networking event, the way she prepared for the CMP, the resource she can't live without (you probably can't either) and just who's life she'd like to live for one day

Why your association should be using an AMS built on a CRM

Nimble AMS

An association management software (AMS) system built on a customer relationship management (CRM) platform offers associations unmatched functionality. . Read on to learn more about the unique advantages of using Nimble AMS, built on the Salesforce CRM platform, for your association.

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The Four Culture Decisions that will Make or Break Your Return to the Workplace

Rethinking Work, Office, and Culture in the New Reality - How will you design the workplace for the needs of employees? How will you define what it means to collaborate or supervise? Find out here.

Work @ Life: Developing Authentic Leaders


Today, there are more leaders that care than ever before, but the data shows they can still be a lot better in many ways they support their teams. Our task at hand is clear: we need to bring more humanity to our interactions, and to make communication more effective.

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How to Get the Most Out of the 2022 ASAE MM&C Conference

Higher Logic

The post How to Get the Most Out of the 2022 ASAE MM&C Conference appeared first on Higher Logic. Find out how to make the out of your time at ASAE MMCC (plus, tips on how to ask to go)! The post How to Get the Most Out of the 2022 ASAE MM&C Conference appeared first on Higher Logic.

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Prime Members for Participation

Smooth The Path

There are times when members hesitate to step in, speak up, or ask questions. Participating might feel a little scary because we are all so used to watching and learning. . When participation is called for, though, there’s a lot more energy if everyone leans in.

Find the Athletes You Need to Innovate


Don Dea and Hugh Lee, the co-founders of DigitalNow, are colleagues I look to as voices from the future. In an interview for our book, “Association 4.0: An Entrepreneurial Approach to Risk, Courage, and Transformation,” Don made this prediction. “In

How to Choose the Right AMS Solution for Your Association

The Buyer’s Checklist for association professionals is designed to help you make an “apples to apples” comparison of association management software (AMS) systems, so you can make the right purchasing decision for your association’s unique needs.

Learn about the key metrics that indicate your members are leaving you

HighRoad Solution

One of the obvious and most critical objectives of any association is to retain membership. Retention is a key performance indicator that impacts brand reputation, member satisfaction, and conclusively—financial statements.

How to successfully recruit and retain staff with innovative technology

Nimble AMS

According to the U.S. Bureau of Labor Statistics latest Job Openings and Labor Turnover Summary, employment openings increased to record levels in March, reaching 11.549 million vacancies.

How to find the right pricing strategy for your association


How do you set the right pricing for your association’s membership, products, and services? . Read on for ideas and resources to help you set prices that balances member value with profitability. When it comes to your association’s pricing strategies, there’s a lot to consider.

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