November, 2018

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Higher Logic

“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)

JP Moery’s Association Playbook – Episode 163: Why Associations Should Evaluate their Public Affairs Infrastructure, with Stuart Roy

Moery Company

Is your association equipped to manage the next public affair crisis – quickly? How should you best deploy your team and assets when urgent scenarios develop? What’s your narrative on the latest issue?

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7 Items to Include in Your New Member Welcome Packet

MembersClicks

Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value. When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join.

Association Brain Food Weekly: 11.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.

Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association.

The Ultimate Guide to Year-End Giving

Wild Apricot Blog

Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples. year-end-giving-campaign year-end-giving

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

More Trending

The Importance of Interviewing for Values

Eric Lanke

I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why.

Association Brain Food Weekly: 11.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now.

Volunteer Recruitment: Crafting a Compelling Email

MembersClicks

Does your association or chamber currently have a volunteer recruitment strategy in place? Or is that strategy, we ask for volunteers as we need them ? If it’s the latter, while that might work on occasion, chances are, at some point in time, you’re going to come up short.

Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.

JP Moery’s Association Playbook – Episode 164: Secrets Every Association Should Know About Sponsorship Sales, with Elizabeth Johnson

Moery Company

Here’s a dose of reality for associations…. Host JP Moery welcomes to the show Moery Vice President, Elizabeth Johnson who’s been selling sponsorship programs for the past eight years at the Big Red “M.”

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We're Number Two!

Eric Lanke

Something interesting happened this week. The office building where our association is located had a Halloween door decorating contest.

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Quick and Easy Tips For Revamping Your Association

Association Success

Make your work more effective one project at a time. Revamping can revitalize and grow all aspects of your organization. There are unlimited ways that the concept of revamping can be used in the association arena. However, it comes with risk and uncertainty.

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How to Convince Association Millennials to Stick Around in 2019

MembersClicks

Trying to look into the future to see how you can be the most prepared in 2019? With the average age of the association workforce starting to shift toward the younger generations, it’s crucial that you’re considering what it will take to keep Millennials plugged into your association.

Does Your Association Have the CIO Mindset?

Delcor

You never know where mayhem lurks in your association or nonprofit. On the surface, everything seems like business as usual. The IT department is busy keeping the network up and running. However, dig deeper and you can see problems looming. When it comes to technology, everyone does their own thing.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!

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Moery Client Partners to be Honored as DCA Live 2018 Nonprofit Leaders

Moery Company

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The 3-Step Playbook to SEO Keyword Research

Wild Apricot Blog

Start getting your nonprofit to #1 in Google with advice from digital marketing expert Farhad Chikhiwala

Membership Q&A: Tiered Benefits

Spark Consulting

D o members respond well to “tiered” membership plans? Generally, yes, with an important caveat. There must be meaningful differences in member behavior patterns. If all your members pretty much behave the same and use your benefits the same, there’s nothing around which to differentiate tiers. Or if you don’t have enough benefits to allow for it, you really can’t create tiers.

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Why It’s Time to Move Millennials Into Leadership

Associations Now

The generation isn’t as thick with job-hoppers as the stereotype suggests, but a new study signals increasing impatience. Current leaders will need to do more to keep them around. At this point, we should have collectively shaken off our millennial anxiety.

Ten Books for Every Nonprofit Professional’s Reading List

Beth Kanter's Blog

I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you.

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Sometimes People Just Need to be Invited [Case Study]

Higher Logic

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.

Are You Asking Your Member Prospect the Right Question?

Moery Company

The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership sales.

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5 Year-End Fundraising Emails That Are Sure to Increase Donations

Wild Apricot Blog

Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations

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Developing Your Conference Story Arc To Activate Participants’ Brains

Velvet Chainsaw

Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc.

Journalism Association Pushes for Member Safety and Support

Associations Now

In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign.

Tech2Empower: The Llama Pack Project

Beth Kanter's Blog

Last week I was got to work on a week-long service trip in Cusco, Peru as part of Wake: Women’s Alliance for Knowledge Exchange #Tech2empower program where womwn in who work in technology volunteer to share their professional skills and knowledge with women-run business owners.

8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.

How to Select the Best Landing Page Software for Your Association

HighRoad Solution

All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change.

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8 Virtual Meeting Etiquette Essentials for In-Person Participants

Wild Apricot Blog

Has your organization been struggling with engaging virtual participants? These virtual meeting etiquette tips from meeting expert Nancy Settle-Murphy will help. virtual-meeting-etiquette virtual-meetings

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What NOT to Do with Your Member Renewal Campaigns

MembersClicks

If you’re like most chamber or association professionals, you may be inadvertently focusing on acquiring and engaging your current members without trying to actively retain them for the next season.

4 Lessons Association Chapters Can Learn From Craft Breweries

Associations Now

Craft breweries—of which there are more than 7,000 nationally—are becoming a major economic force in many communities, as well as a cultural one. Associations looking to build up a strong chapter system would be smart to take notes.

#MyGivingStory Contest 2018

Beth Kanter's Blog

I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization.

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Use A Conference Story Arc To Shift Your Participants’ Brain Architecture And Strengthen Their Neural Connections

Velvet Chainsaw

We are helpless story junkies says author, journalist, and storyteller Michelle Weldon. We can’t help it. It’s part of our human nature to crave and connect with stories. Your brain on story acts very differently than when your brain is receiving data, facts and information.

5 Reasons Why Associations Should Use Vertical Video

GrowthZone

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane.

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