June, 2024

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Velvet Rope or Come Party with Me?

Spark Consulting

Scene one: I’m in New Orleans on vacation wandering down Frenchmen Street in Faubourg Marigny looking for a good place to hang out and hear some tunes on a Wednesday night. First stop: the Spotted Cat. It was so packed I couldn’t get in the door (literally), so I hung out on the sidewalk with a WIDE mix of characters (and nobody does “characters” like NOLA) for a while enjoying the music wafting out…for free.

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How to improve inefficient processes at your association

NetForum

Association trends research by Community Brands shows that, overall, association professionals are optimistic about the future of associations. But they still face challenges and concerns in reaching their goals. Inefficient processes are one of the big challenges for associations. Here’s how to improve them. How to improve inefficient processes at your association appeared first on NetForum Association Management Software.

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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content.

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The Role of a Nonprofit CRM in Personalized Fundraising

NXUnite

What would you say if someone were to ask you, “What goes into a successful fundraising campaign ?” Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. While it’s true that all of these strategies are important, the groundwork for fundraising success is laid long before you ever start designing a campaign.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Navigating press interviews: essential don’ts for association leaders

The Association 100

In this video , I dive into critical mistakes to avoid during press interviews. It’s vital for association leaders to communicate effectively while maintaining authenticity and strategic awareness. Avoid sounding overly scripted. Preparedness is key, but your responses should reflect sincerity and engagement. Never shy away from asking for clarification on unclear questions – ensuring precision in your answers and avoiding missteps.

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What if associations offered no agenda at the next staff retreat other than “show up and talk about how we can be better?”

Spark Consulting

What if the only thing associations focused on was: “ How can we be better? ” I think this gets to some of the other questions, like: What if we forgot about petty internal politics and focused on the mission? What if we weren’t afraid to share new ideas? What if we removed “we have always done it that way” from our vocabularies?

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How to improve your association’s member experience with engagement scoring

NetForum

Learn how NetForum A-Score helps you enhance the member experience, offering crucial engagement insights. Download this free guide today. How to improve your association’s member experience with engagement scoring appeared first on NetForum Association Management Software.

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Essential Strategies for Transitioning Your Community Platform

Forj

A vibrant online community can transform how people connect, learn, and engage. But creating a space where ideas flourish and collaboration thrives isn't just about gathering people—it's about implementing the right technology.

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4 Tips for Your Association’s Data-Driven Marketing Strategy

AMR Management Services

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention. According to Deep Sync’s guide to data marketing, organizations that use data-driven… The post 4 Tips for Your Association’s Data-Driven Marketing Strategy first appeared on AMR Management

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Mastering media timing: strategic communications for associations

The Association 100

In this recent edition of Association Insights , I address a crucial aspect of PR for associations: the importance of timeliness in media pitching. It’s essential to align our communications with news cycles and industry events, leveraging these opportunities to enhance media engagement and impact. I share strategies for educating stakeholders about using timely relevance, like connecting pitches with current trends and seasonal hooks to maximize media attention.

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Authors Group Declares Bankruptcy

Associations Now

The Romance Writers of America had seen its membership drop precipitously since the pandemic. A leading writers’ organization has filed for bankruptcy following plummeting membership and struggles to bounce back from a high-profile organizational crisis. On May 29, the Romance Writers of America filed for chapter 11 bankruptcy protection. According to reports on the filing published in the Guardian and Publishers Weekly , RWA owed more than $3 million to hotels relating to its conferences (two

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Make Space—Lighten the Load for Your Heavy Lifters

.orgSource

Stuff is falling off your plate. You’re surrounded by a scary pile of responsibilities. You could delegate. But you don’t have the time to bring another staffer up to speed. Or you might hire new talent, but an opportunity to interview and onboard seems as elusive as a vacation day. Unfortunately, this Catch 22 is standard operating procedure in some associations.

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Announcing the Relaunch of the Association Adviser Podcast!

Association Adviser

We’re thrilled to share the exciting news of the newly relaunched Association Adviser Podcast, brought to you by Naylor Association Solutions. Under the insightful leadership of Naylor CEO & President Christine Shaw, the podcast is dedicated to exploring innovative strategies and effective solutions that keep association professionals informed, inspired, and ahead of the curve.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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6 Steps to Revive a Stagnant Online Community

Forj

A vibrant online community is a sign of a thriving, successful organization—it signifies active engagement, robust knowledge-sharing, and a connected membership. On the flip side, a stagnant community can be a silent threat. Disengagement creeps in slowly and steadily, sometimes going unnoticed until it seems too late. Before stagnation creeps in, it's important to recognize the signs of decline and take steps to inject new life into your community.

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How to Harness Peer-to-Peer Networks for Membership Renewal

AMR Management Services

As the main source of your member-based organization’s revenue, securing membership dues is undoubtedly one of your association’s biggest priorities. Strengthening your relationships with existing members is less time- and resource-intensive than cultivating new connections from scratch, which is why membership renewal is so important. Plus, the more members who renew, the larger and stronger… The post How to Harness Peer-to-Peer Networks for Membership Renewal first appeared on AMR Manage

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Podcast: ‘Mental health in the workplace’

The Association 100

Step into the often-overlooked area of workplace mental health with The Association 100 Podcast as my colleagues Meghan Henning, Christine Stay and I explore the critical impact of mental health initiatives within associations. This episode offers a comprehensive look into the role that associations play in shaping a supportive mental health culture.

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Join Aptify at AMS Fest to find the right association management software for your large organization

Aptify

Considering new association management software for your large, complex organization? Join Aptify at AMS Fest to learn all you need to know. Your choice of association management software (AMS) is an important one. The right AMS can help you manage your complex organization more efficiently and grow in new ways. So, make sure you know about the latest AMS solutions on the market today.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Learn how AI can predict the future

HighRoad Solution

If you haven’t already, we recommend that you read the previous Meet the AI Family: the Communicators & and the Translators and Meet the AI family: The Generators & Revivers for reference before diving into this blog. We all know the family members that have an opinion about everything. They're constantly researching historical events. They're always up on the latest trends.

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The Future of Awkward Networking

Elevating Engagement

Did you ever happen to attend an early Tweet Up? Let’s use the Wayback Machine to travel back 16-ish years. At the national professional association where I worked, we had a small but active Twitter following. As the annual conference approached, we saw an appetite among the Twitter community to meet each other IRL. I asked the event crew if we could informally borrow an empty room to hold a Tweet Up (an in-person gathering of Twitter users).

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How to Lead on AI

Associations Now

The technology’s growth has exacerbated fears among staff that we’ve engineered them out of their jobs. Clear goals and straight talk can help. American CEOs are all-in on AI. According to a new survey by KPMG , their enthusiasm for adopting generative AI tools has accelerated, now that they see it as “central to overcoming challenges resulting from compound volatility and gaining a competitive advantage.

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Announcing New Account Executive for Public Affairs, Christian Frankl

Arc 3 Communications

Rising star in public affairs strengthens multi-state advocacy capabilities in the Midwest Arc 3 Communications, a public affairs agency that specializes in content, digital and advocacy , announced that they have hired new account executive, Christian Frankl. With extensive government affairs experience in the private and public sectors, Frankl most recently served as a lobbyist with the government relations team at Fredrikson and Byron P.A. in Des Moines, Iowa.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Evolving leadership and advocacy: insights from CTA’s Kinsey Fabrizio

The Association 100

Join us on The A100 podcast where Kinsey Fabrizio, president of the Consumer Technology Association, shares her comprehensive leadership journey from joining the membership team to steering the organization. Fabrizio discusses the significance of mentorship, strategic succession planning and fostering a nurturing environment for staff and members. She also shares insights on leveraging technology for operational efficiency and enhancing member experiences.

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Top priorities and outlooks of association professionals

YM Careers

Discover the top priorities and outlooks of association professionals, based on association trends research. The post Top priorities and outlooks of association professionals appeared first on YM Careers by Community Brands.

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Know Thy Customer

Velvet Chainsaw

Focus by Jared Cherup I’ve been a big fan of Customer Centricity , a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter.

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Join the Association Chat Roadtrip to ASAE Annual!

AssociationChat

Hit the Road with Association Chat: Your Ticket to the Ultimate ASAE Annual Experience! Are you ready for an adventure like no other? On August 10th, we’re hitting the road in style, and we want YOU to join us! The post Join the Association Chat Roadtrip to ASAE Annual! appeared first on Association Chat.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.