INDUSTRY INSIGHTS YOUR PEERS ARE READING
You never know where mayhem lurks in your association or nonprofit. On the surface, everything seems like business as usual. The IT department is busy keeping the network up and running. However, dig deeper and you can see problems looming. When it comes to technology, everyone does their own thing. MORE
D o members respond well to “tiered” membership plans? Generally, yes, with an important caveat. There must be meaningful differences in member behavior patterns. If all your members pretty much behave the same and use your benefits the same, there’s nothing around which to differentiate tiers. Or if you don’t have enough benefits to allow for it, you really can’t create tiers. MORE
Last week I was got to work on a week-long service trip in Cusco, Peru as part of Wake: Women’s Alliance for Knowledge Exchange #Tech2empower program where womwn in who work in technology volunteer to share their professional skills and knowledge with women-run business owners. MORE
An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. MORE
Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc. MORE
Make your work more effective one project at a time. Revamping can revitalize and grow all aspects of your organization. There are unlimited ways that the concept of revamping can be used in the association arena. However, it comes with risk and uncertainty. MORE
Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. MORE
“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.) MORE
All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change. MORE
Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. MORE
The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. MORE
The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully. MORE
I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization. MORE
I bet I’ve got your attention today with the headline. Let me give you some context. About a month ago, the Moery team came together, and we reconfirmed our values as a company. They are collaboration, dedication, and integrity. MORE
Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations MORE
We are helpless story junkies says author, journalist, and storyteller Michelle Weldon. We can’t help it. It’s part of our human nature to crave and connect with stories. Your brain on story acts very differently than when your brain is receiving data, facts and information. MORE
I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why. MORE
I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you. MORE
The generation isn’t as thick with job-hoppers as the stereotype suggests, but a new study signals increasing impatience. Current leaders will need to do more to keep them around. At this point, we should have collectively shaken off our millennial anxiety. MORE
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. MORE
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. MORE
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them? MORE
Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. MORE
Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value. When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join. MORE
Here’s a dose of reality for associations…. Host JP Moery welcomes to the show Moery Vice President, Elizabeth Johnson who’s been selling sponsorship programs for the past eight years at the Big Red “M.” MORE
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be! MORE
Is your association equipped to manage the next public affair crisis – quickly? How should you best deploy your team and assets when urgent scenarios develop? What’s your narrative on the latest issue? MORE
Something interesting happened this week. The office building where our association is located had a Halloween door decorating contest. MORE
The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership sales. MORE
In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign. MORE
Trying to look into the future to see how you can be the most prepared in 2019? With the average age of the association workforce starting to shift toward the younger generations, it’s crucial that you’re considering what it will take to keep Millennials plugged into your association. MORE
If you’re like most chamber or association professionals, you may be inadvertently focusing on acquiring and engaging your current members without trying to actively retain them for the next season. MORE
Craft breweries—of which there are more than 7,000 nationally—are becoming a major economic force in many communities, as well as a cultural one. Associations looking to build up a strong chapter system would be smart to take notes. MORE
Does your association or chamber currently have a volunteer recruitment strategy in place? Or is that strategy, we ask for volunteers as we need them ? If it’s the latter, while that might work on occasion, chances are, at some point in time, you’re going to come up short. MORE
Has your organization been struggling with engaging virtual participants? These virtual meeting etiquette tips from meeting expert Nancy Settle-Murphy will help. virtual-meeting-etiquette virtual-meetings MORE
Higher Logic
NOVEMBER 6, 2018
“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)
Moery Company
NOVEMBER 6, 2018
Is your association equipped to manage the next public affair crisis – quickly? How should you best deploy your team and assets when urgent scenarios develop? What’s your narrative on the latest issue?
MembersClicks
NOVEMBER 6, 2018
Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value. When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join.
Reid All About it
NOVEMBER 16, 2018
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.
Smooth The Path
NOVEMBER 6, 2018
Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association.
Wild Apricot Blog
NOVEMBER 1, 2018
Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples. year-end-giving-campaign year-end-giving
Higher Logic
NOVEMBER 13, 2018
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Eric Lanke
NOVEMBER 12, 2018
I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why.
Reid All About it
NOVEMBER 9, 2018
The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now.
MembersClicks
NOVEMBER 7, 2018
Does your association or chamber currently have a volunteer recruitment strategy in place? Or is that strategy, we ask for volunteers as we need them ? If it’s the latter, while that might work on occasion, chances are, at some point in time, you’re going to come up short.
Jamie Notter
NOVEMBER 15, 2018
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.
Higher Logic
NOVEMBER 14, 2018
An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.
Moery Company
NOVEMBER 13, 2018
Here’s a dose of reality for associations…. Host JP Moery welcomes to the show Moery Vice President, Elizabeth Johnson who’s been selling sponsorship programs for the past eight years at the Big Red “M.”
Eric Lanke
NOVEMBER 5, 2018
Something interesting happened this week. The office building where our association is located had a Halloween door decorating contest.
Association Success
NOVEMBER 1, 2018
Make your work more effective one project at a time. Revamping can revitalize and grow all aspects of your organization. There are unlimited ways that the concept of revamping can be used in the association arena. However, it comes with risk and uncertainty.
MembersClicks
NOVEMBER 1, 2018
Trying to look into the future to see how you can be the most prepared in 2019? With the average age of the association workforce starting to shift toward the younger generations, it’s crucial that you’re considering what it will take to keep Millennials plugged into your association.
Delcor
NOVEMBER 7, 2018
You never know where mayhem lurks in your association or nonprofit. On the surface, everything seems like business as usual. The IT department is busy keeping the network up and running. However, dig deeper and you can see problems looming. When it comes to technology, everyone does their own thing.
Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!
Moery Company
NOVEMBER 9, 2018
Wild Apricot Blog
NOVEMBER 7, 2018
Start getting your nonprofit to #1 in Google with advice from digital marketing expert Farhad Chikhiwala
Spark Consulting
NOVEMBER 7, 2018
D o members respond well to “tiered” membership plans? Generally, yes, with an important caveat. There must be meaningful differences in member behavior patterns. If all your members pretty much behave the same and use your benefits the same, there’s nothing around which to differentiate tiers. Or if you don’t have enough benefits to allow for it, you really can’t create tiers.
Associations Now
NOVEMBER 4, 2018
The generation isn’t as thick with job-hoppers as the stereotype suggests, but a new study signals increasing impatience. Current leaders will need to do more to keep them around. At this point, we should have collectively shaken off our millennial anxiety.
Beth Kanter's Blog
NOVEMBER 14, 2018
I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you.
Higher Logic
NOVEMBER 15, 2018
The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.
Moery Company
NOVEMBER 11, 2018
The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership sales.
Wild Apricot Blog
NOVEMBER 13, 2018
Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations
Velvet Chainsaw
NOVEMBER 8, 2018
Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc.
Associations Now
NOVEMBER 6, 2018
In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign.
Beth Kanter's Blog
NOVEMBER 1, 2018
Last week I was got to work on a week-long service trip in Cusco, Peru as part of Wake: Women’s Alliance for Knowledge Exchange #Tech2empower program where womwn in who work in technology volunteer to share their professional skills and knowledge with women-run business owners.
Higher Logic
NOVEMBER 8, 2018
Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.
HighRoad Solution
NOVEMBER 8, 2018
All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change.
Wild Apricot Blog
NOVEMBER 6, 2018
Has your organization been struggling with engaging virtual participants? These virtual meeting etiquette tips from meeting expert Nancy Settle-Murphy will help. virtual-meeting-etiquette virtual-meetings
MembersClicks
NOVEMBER 8, 2018
If you’re like most chamber or association professionals, you may be inadvertently focusing on acquiring and engaging your current members without trying to actively retain them for the next season.
Associations Now
NOVEMBER 9, 2018
Craft breweries—of which there are more than 7,000 nationally—are becoming a major economic force in many communities, as well as a cultural one. Associations looking to build up a strong chapter system would be smart to take notes.
Beth Kanter's Blog
NOVEMBER 13, 2018
I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization.
Velvet Chainsaw
NOVEMBER 6, 2018
We are helpless story junkies says author, journalist, and storyteller Michelle Weldon. We can’t help it. It’s part of our human nature to crave and connect with stories. Your brain on story acts very differently than when your brain is receiving data, facts and information.
GrowthZone
NOVEMBER 13, 2018
Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane.
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