October, 2020

How to Leverage Virtual Events for Membership Growth

Moery Company

New member recruitment is just as important as member retention. Here’s how to leverage what you have available to you – in this current environment – to recruit new members.

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Adding Member Value in Time of COVID-19

Callie Walker

This is unchartered territory we’re all in right now — trying to navigate COVID-19 and how it’s not only impacting us, but our key constituents as well. For you, that’s your members


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42 Free Nonprofit Webinars for November 2020

Wild Apricot

Here are all the free nonprofit webinars happening in November 2020 that the Internet has to offer


Association Brain Food Weekly: 10.9.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places. Association mojo.

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eLearning demand is at an all-time high. Pick the right LMS!

The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.

We Have a Match!

Spark Consulting

Update on my fall fundraising for Reading Partners (where I’m both a tutor and a board member): My initial goal was $1000, and, with ten days still to go in the campaign, I’ve raised $1300! To everyone who’s given so far, HUGE thanks.

More Trending

What’s the 411 on Association Membership and Leadership? – Ask JP #039

Moery Company

Recently, I had a great conversation with a really good friend of mine who is an association CEO and he asked, “What’s happening in the area of association leadership? And, in particular, around membership?” ” I shared some insights with him that I want to pass on to you.

Improving Your Membership Renewal Letters: 6 Tips for Success

Higher Logic

The post Improving Your Membership Renewal Letters: 6 Tips for Success appeared first on Higher Logic. Sitting down to write a membership renewal letter can give you writer’s block – these tips will help. Plus, get ways to create engagement year-round.

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Everything you Need to Know About Virtual Sponsorship for Nonprofits

Wild Apricot

Wondering how sponsorships work now that we've all made the shift to virtual events? Here's everything you need to know about virtual sponsorships for nonprofits + 20 great sponsorship ideas


Association Brain Food Weekly: 10.16.20

Reid All About it

The weekly list of free educational events and resources for the association community… The state of associations. Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

NP Tech Podcast: Cut Through the Clutter

Spark Consulting

A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation.

Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months Part I

Blue Sky eLearn

Recently, Blue Sky eLearn’s Senior Sales Director, Lance Simon, sat down with Emilio Alonso-Mendoza, CEO of AG Bell Association for the Deaf and Hard of Hearing, David Ditker, CEO of the Assistive Technology Industry Association, and Dan Streeter, Vice Presid e nt of Learning Strategy and Development at Blue Sky eLearn. .

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2020 Is the Most Important Year for Membership – Association Field Report (October, 9, 2020)

Moery Company

Today, I want to bring some energy to you! We’re heading into the most important membership season and year ever in the history of organizations.

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3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

The Ultimate Guide to Year-End Giving

Wild Apricot

Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples

Rethinking from Scratch to Better Deliver for Members: Emily Crane, Georgia Motor Trucking Association

Association Adviser

Emily Crane, VP of safety and education for the Georgia Motor Trucking Association, tells us how they're supporting trucking companies this pandemic-influenced year and beyond.

I Am Sorry, But We Are Not All “Fine”

Velvet Chainsaw

I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “ It Is Okay Not to Be Okay.” I recommend you read her moving story and then come back. Some days, I can relate! Application for Associations.

Introducing ePly Virtual Venue!


Planning events, whether in-person, virtual, or a combination of the two, is hard enough as is. Finding speakers, securing sponsors, coming up with new and creative ways to engage attendees.it’s s a pretty hefty undertaking (to say the least).

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

How are you adapting your sales for success in the current environment? – Ask JP #38

Moery Company

I had somebody asked me the other day, “How are you changing association sales in the environment that we’re in right now? Specifically, as we’re entering Q4?” ” Be a differentiator with a phone first approach.

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Meet Q&A: A New Way to Support Your Community Members

Higher Logic

The post Meet Q&A: A New Way to Support Your Community Members appeared first on Higher Logic. Higher Logic’s Community Q&A gives you a whole new way to collect, maintain, and measure community questions and answers.


8 GivingTuesday Email Examples that Inspire and Convert

Wild Apricot

GivingTuesday is coming up on December 1, 2020. Get ready to make this your most successful year yet by following best practices from these GivingTuesday email campaigns

Will Your Sponsors Succeed at Your Virtual Event?

Association Adviser

Ensure you're setting the stage for successful, happy virtual event sponsors at your next online event with these 10 tips and recommendations. The post Will Your Sponsors Succeed at Your Virtual Event? appeared first on Association Adviser. Events Features Revenue Digtial Summit virtual events

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Virtual Expo Truths. Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. I’ve got bad news for you.

Seasonal Promotions at Your Association or Chamber


Q4 brings many things, but one of the most loved (and most fun): holidays! There’s Halloween, Thanksgiving, Hanukkah, Christmas, and Kwanzaa (among many others). And let’s not forget about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. Put simply, there’s a lot going on.

Associations Need to Adopt Businesslike Behavior (6:54) – Association Hustle Podcast Episode 256

Moery Company

Associations that have adopted business like behavior are succeeding while those that have not will continue to struggle. Which camp does your association fall into? Hello and welcome to JP Moery’s Association Hustle Podcast.

Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy

Higher Logic

The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

4 Crucial Tips for Improving Your Association’s Website

Wild Apricot

Your association’s website is the main touchpoint for members and prospects. Make sure it’s providing the right experience with these easy-to-implement strategies

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How to get free publicity for your association

Association Success

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency.

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Does the Perfect Virtual Event Platform Exist?

Velvet Chainsaw

The answer, based on my unscientific survey of a dozen association leaders, is a resounding no. Planners are wading through recommendations from colleagues, trusted vendors and online forums to find the best platform for their needs. And it’s a murky and often frustrating experience.