July, 2017

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business.

Hot Association Jobs – July 12


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Trending Sources

Amazon consumed Whole Foods. WOW, right?

YourMembership Blog

Amazon entering the world of brick-and-mortar retail and grocery feels like we’re entering a new era in retail competition and offerings. Are these signs we must change and rapidly move towards different strategic objectives to keep up? It seems slightly overwhelming to think of all the moving pieces around us without some guidance and reflection. The post Amazon consumed Whole Foods. WOW, right? appeared first on YourMembership. Membership & Marketing

Analytics Will Make You See Members Clearly

Associations Now

Membership teams have questions about how to build insights from web analytics and data. A few experts explain how membership pros can increase their data visibility and easily spot “dark social” traffic.

15 Utterly Insane Fundraising Ideas People Actually Thought Would Work (And 3 That Do)

Wild Apricot Blog

I was on a thread recently where folks listed some of the craziest suggestions they’ve received from well-meaning know-it-alls. I thought I’d share 15 of the most utterly insane ones. And to make up for it, at the end of this post I share three simple, yet highly effective strategies from some of the best fundraisers I’ve come across. Fundraising fundraising-ideas

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The new member engagement rule of 3.

YourMembership Blog

There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not specifically know what it will provide. The post The new member engagement rule of 3. appeared first on YourMembership. Membership & Marketing Member Engagement

If You Send Marketing Emails to Canada, Here’s What You Need to Do Now

Associations Now

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in.

Wild Apricot Wins Award for Top 5 Easy to Use Membership Management Software

Wild Apricot Blog

It’s with great pleasure that Software Advice, one of the top software review sites, just awarded us their Top Five spot for Ease of Use when it comes to membership management software. Award SoftwareAdvice


Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

An Introvert’s Guide to Growing a Private Online Community

Higher Logic

Several years ago, ASAE’s keynote presentation was by Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking. Her talk – and her book – changed my world.

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A reflection on D&I for July 4


I was leaving the gym this morning when I encountered a trio on the. elevator. The young man looking down at sandal-clad feet said to me “my. mother has bunions too.” His mother immediately shushed him and turned. to apologize as I laughed and said and “she probably doesn’t like hers. any more than I do mine, does she?” The mother said so sorry, he has. autism and just says things. My immediate reaction was there’s no need. to apologize or explain; the beauty of our America is our diversity

YM Careers customers see traffic lift from Google for Jobs.

YourMembership Blog

As the juggernaut in consumer search, Google’s new focus on helping connect job seekers and employers carries with it the weight of tremendous scale. Working with Google, YourMembership (YM) has quickly ensured jobs posted to the career centers of our nearly 3,000 YM Careers customers are indexed and now discoverable in Google for Jobs. The post YM Careers customers see traffic lift from Google for Jobs. appeared first on YourMembership. Career Solutions Job Board Software Google

The Value of a Self-Aware Leader

Associations Now

Even the best executives have blind spots. A little introspection can help uncover them, but getting feedback beyond the performance review is essential.

This Formula Tells You When Your Association Will Die (and what to do about it)

Wild Apricot Blog

Are you worried your association is dying off? Member engagement expert Sarah Sladek gives you a formula that will predict your organization's life expectancy, and shows you how to ensure your association continues to thrive. Sarah-Sladek membership-growth membership attrition leadership member-retention association


Association Brain Food Weekly: 7.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Evidence, not ego, must drive digital transformation , says Gerry McGovern.

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Higher Logic

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings.

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5 Unique Networking Events To Try Out For Your Next Conference


During the summer meeting season, we see all the same social outings listed on everyone’s agenda: hosting a round of golf, running a 5k, taking a city tour, etc. And while that’s okay (there is something to be said about sticking with classic networking events that work!),

New membership models for today’s digital world.

YourMembership Blog

Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response. Membership & Marketing Member Retention

Postconference Surveys: Are You Getting What You Need From Attendees?

Associations Now

Are you asking attendees the same old questions on your postconference surveys? If so, you may want to consider shaking up the script to get a fresh perspective. After I returned from a conference a couple of months ago, the standard postconference survey appeared in my inbox.

Canada Suspends Anti-Spam Lawsuit Provision Legislation


Canada’s anti-spam legislation (CASL) came into effect July 1, 2014. Its purpose is to protect Canadians while ensuring that businesses can continue to compete in the global marketplace. Improve Your Association’s. Email Open Rates ».

Things you WANT to hear about your database

Effective Databse

I was speaking at an ASAE event recently and ran into a woman I had worked with at a past client. She explained to me that she had moved on to another association, to help with their marketing there. As she was telling me about her new job, she said “On the first day there, I opened up their association management software system and I said ‘Wow! I can actually figure out what’s going on in here.’”.

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Mentors are a vital part of any industry. Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology.

Segmenting Your Membership by Generation (And Why That Matters)


Do you currently segment your association’s membership for marketing campaigns? Do you send out varying email messages based on member type, geographic location, special interest group, etc.? What about by generation?

9 Chamber of Commerce Software Solutions That Save Time and Money

Wild Apricot Blog

If you want to spend more time building local businesses up and less time managing the administrative work of your Chamber, Chamber of Commerce software may be for you — here's everything you need to know about Chamber of Commerce software, along with 9 options and how to evaluate between them. chamber of commerce

Alexa, How Much Are My Membership Dues?

Associations Now

As voice recognition apps spread, associations are exploring ways to answer common membership questions and provide popular services using voice command. Before we begin, I need to come clean—I’m quickly becoming an Alexa addict. Recently, I received Amazon’s Echo Dot as a gift.

How to Write an Association Blog People Will Read


A blog post is actually about way more than the topic it covers. Quality association blog posts drive web traffic, and increased web traffic improves your SEO ranking (search engine optimization) – which in turn creates more awareness about your organization.

Beware: Small things can add up to big time suckers…

Effective Databse

When I work with clients, one thing I focus on is process. How is data managed within the organization? What steps are followed? What technology is used? Where does staff spend their time? One thing I’ve learned over the years is that what often seems like a small thing can turn out to be a big time sucker. A process that seems simple enough, repeated many times per day, can really add up. For example, one association I worked with has a corporate membership category.

7 ways to boost engagement in your e-learning.

YourMembership Blog

Got dry, boring content for your e-learning course? Want to make sure your e-learning isn’t just “text and next”? As an education professional at your organization, you can create an engaging learning experience to help people do their jobs better. Yet, if you aren’t strategic about how you go about it, the learning can be. The post 7 ways to boost engagement in your e-learning. appeared first on YourMembership. Online Learning Professional Development

The Wrong Time to Email Your Association’s Members


You probably read a lot about email best practices - when to email your members; what day, time, etc. And while all of that is important (and definitely good to follow!), there’s something a little bigger we should all keep in mind, and that’s the context of our emails in relation to other emails.

Your Brand is Your Association’s Lifeblood

Association Adviser

Brittany Thompson, Naylor Association Solutions. Competitors emerge every day. There is someone out there who claims to do it better, faster and cheaper.

5 Meetings Industry Trends Defining 2017

Associations Now

Meeting planners are dealing with these five conference trends—and finding that cities across Canada are poised to meet their needs. Some association executives would argue that face-to-face conferences have never been more important than they are today.

How Unsuspecting Associations Can End Up in a Lawsuit


Using the internet to find images for your association’s website and social media channels? BE CAREFUL! It’s critical to avoid copyright infringements. Get 30 quick and easy ideas for association social media posts ».

Significant change in CASL Law

Effective Databse

CASL is the Canadian Anti-spam Law, which was passed several years ago, and is now in full effect in Canada. One of its key enforcement features, known as private right of action, which would have allowed lawsuits to be filed against individuals and organizations for alleged violations of the legislation, has been suspended. Click here to read more about that. This doesn’t mean associations are off the hook for dealing with CASL issues, but it does buy some time.

The Secret Value of Conferences

Smooth The Path

Why do people go to conferences even though online learning and books are a better deal? You might say for the networking. Because of relationships. For the experience. For fun. These are all reasons to go to a conference rather than buy a book or take an online class.

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