November, 2017

Why Do People Resist Change?

Jamie Notter

Sorry for the bait and switch, but that’s actually the wrong question. People don’t resist change. They resist doing things they think are stupid. They resist doing things that go against their own interests. And here’s the big one: they resist doing things that don’t make sense to them.

5 Lessons to Help You Start Using Data Science

Higher Logic

What comes to mind when you think about the term “data science”? Most of us have heard of it, but have trouble translating it into something useful. We struggle to describe data science and actually use it to solve problems, even as it becomes one of the hottest new areas in business.

Trending Sources

A tech budget your association or nonprofit board approves.

YourMembership Blog

Advances in technology don’t standstill for associations or nonprofits, no matter how tight their budget. Every year, even the simplest of computing advancements can require upgrades to some hardware or software. But, failing to keep up with the techno curve and allowing your organization to steadily fall behind can leave your organization in a deep hole. The post A tech budget your association or nonprofit board approves. appeared first on YourMembership. Technology Nonprofit Budget

A New Kind of 80/20 Rule

Eric Lanke

Most people are familiar with the 80/20 rule. If not, Google it, which, oddly in my browser, consistently provides the definition from Wikipedia in a box at the very top of the search results. Maybe I should cut out the middle man and just start searching for things on Wikipedia? But I digress.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” ” The answer is not obvious. For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members.

More Trending

Study says, associations must target Millennial learners.

YourMembership Blog

The Millennial generation—of which I’m a proud card-carrying member—has certainly been a hot topic during the last couple of years. As the largest working generation, we’re shaping how associations recruit, engage and retain membership. Smart association leaders are quickly realizing that continuing education programming is an offering highly valued by young professionals. To learn more, The post Study says, associations must target Millennial learners. appeared first on YourMembership.

You Know You Work for a Nonprofit When.

Wild Apricot Blog

If you’re a nonprofit person, you’ll probably relate to one or more of these 23 classic situations


Being a First-Time Attendee

Spark Consulting

Note: my good friend Joan Eisenstodt had asked for people to share our experiences as first-time attendees for her Fridays With Joan column for Meetings Today.

Book Review: Engine of Impact – Essentials of Strategic Leadership in the Nonprofit Sector

Beth Kanter's Blog

Last week I attended the launch of the book, Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector by William F. Meehan III and Kim Starkey Jonker, with a Foreword by Jim Collins.

Your Culture Has a Story

Jamie Notter

I love data. I’m a cyclist, and in the group of friends I ride with, I’m known as “stats,” because I am always the one to report on our average speed and the number of meters we climbed, etc. So it shouldn’t be a surprise that when it comes to culture, I do like the data.

Evolving Your Community as It Grows

Higher Logic

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years (is this something we can source?). To be a good leader, you need to be able to juggle short term thinking with (very) long term planning.

A season for transformation.

YourMembership Blog

During the past few months, we’ve introduced some exciting new ways to think about the solutions you expect from your association management software (AMS) and the value you create for your members. We’re happy to share a summary of our Summer 2017 and Fall 2017 AMS product updates, celebrating your success as you continue to. The post A season for transformation. appeared first on YourMembership. YourMembership News Product Updates

Every Nonprofit Hashtag in One Big List Plus The Best Hashtag Campaign I’ve Seen

Wild Apricot Blog

Here's a list of all the nonprofit hashtags. I also included all the nonprofit Twitter chats and the best hashtag campaign I've seen. Nonprofit-Twitter Nonprofit-Hashtags


Association Brain Food Weekly: 11.17.17

Reid All About it

The weekly list of free educational events for the association community… Next week, I find hard to believe, is Thanksgiving week so only a few webinars are scheduled. I’m taking that as permission to make my recommended reading list a bit longer than usual.

Keeping your Nonprofit Safe and Happy Online: Dealing with Harassment

Beth Kanter's Blog

Note from Beth: Many nonprofit social media managers are also serve as online community managers, supporting communities of their nonprofit’s fans and supporters on social media channels.

Transitioning from SCORM to xAPI

Web Courseworks Associations

On October 5 th , 2017, the Department of Defense announced that its eLearning curricula would adhere to xAPI standards rather than the more traditional SCORM standards of the eLearning industry.

The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

eBook 36

Diversity and inclusion must move beyond discussion.

YourMembership Blog

Recently, The Ohio Society of CPAs (OSCPA) has been evolving our diversity and inclusion (D&I) efforts to create an intentional culture shift in the association. Why are we making D&I a priority? Research shows companies that elevate D&I beyond just a focus on creating greater demographic diversity financially outperform their peers and an inclusive business. The post Diversity and inclusion must move beyond discussion. appeared first on YourMembership.

Ohio 41

Specific Strategies To Take Your Conference Full Frontal

Wild Apricot Blog

How do you make your conference the purple cow of all conference experiences? Go full frontal. In this guest post by Jeff Hurt, he explains how going "full frontal" can boost engagement at your next conference

9 (little) Things to Be Thankful for at Work


Imagine your work-life without these (shudder)…. Control-Z – for real. Email – what did we without it? Payday – enough said. Chairs with wheels – right? Heat and A/C – even if it’s never the right temperature. Small wins – being able to check something simple off a to-do list.

Cost 19

Can Only the C-Suite Lead Change?

Association Success

Effecting change is within everyone’s reach. Call me optimistic, but I believe in the power of one. Inside each of us is the ability to influence, motivate and lead. While there are many factors at play - which Lauren LeMunyan, Brian Calvary and I discuss in our SURGE session - if you want to be a change agent, you can be, no matter what your formal role at your association may be. Why do I believe this? Because I’ve done it.

Gratitude, Happiness, and Improvement

Smooth The Path

Did you ever feel like you should be happier than you were? I felt like that. My life was good and yet the slog of bill paying, dish washing, and all the other administrative tasks that make our lives work got me down.

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Higher Logic

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Fortunately, many B2B buyers have the same concerns.

10 email marketing best practices for your organization.

YourMembership Blog

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. Surely, they must have been on to something. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. appeared first on YourMembership. Membership & Marketing Email Marketing

Consultants Unmasked

Effective Databse

Consultants Unmasked! Join us on Tuesday, November 14 • 10:45 – 11:45am. This is your chance to ask ANYTHING to three successful AMS selection consultants.


9 Powerful PTA Software Solutions That Save Time and Money

Wild Apricot Blog

If you're in the market for PTA software, here's a list of 9 great PTA software tools that will save you time, money, and engage your members better. Parent-Teacher-Association PTA

Tools 24

Back to Basics: Membership Models

Association Success

The foundations of an association shape the member experience. Associations exist for their membership. Every association has a unique way of working to make their members lives easier, and membership structures are the foundation upon which associations work. The question of how to build the best membership structure for an association can be daunting, as it suggests an overhaul of how we do things from the ground up. But it need not be scary.

Price 18

[Cool Infographic Friday] Tips for Great Storytelling


Love this one!! H/T Poppulo. Photo by Andrew Measham on Unsplash. Cool Infographic Friday

Tips 15

How Can Your Online Community Go Viral?

Higher Logic

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

What professional education can do for Rose McGowan and #metoo.

YourMembership Blog

Last time, I chronicled the challenges faced by Gatorade’s new CEO, then how she overcame them, hoisting the company out of a major slump after decades of success. This time, I’m departing from the ongoing review of “The Power of Little Ideas” by David Robertson. Instead, I’d like to address something that’s had an impact in. The post What professional education can do for Rose McGowan and #metoo. appeared first on YourMembership. Online Learning Professional Development Industry Trends

60 staff but only six users; and that’s OK

Effective Databse

I was working with an association recently, helping them select a new association management system. The association has 60 FTEs, working on a wide variety of issues including regulatory and government affairs. As we worked through the process of identifying their functional needs, it became apparent that although they have a relatively large staff, the number of staff that would actually use the AMS on a regular basis was only six. Six out of 60. How is this possible?

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Trade associations exist to promote the interests and image of members, and there may be no association right now working harder to enhance members’ image than the American Public Power Association.

Practical Tips for Breaking Down Silos

Association Success

Identify the root cause and get people together to target a siloed association culture. Silo has become a buzzword in the association industry. It almost always carries bad connotations, suggesting a culture that stifles connection and collaboration. Silos are groups that emerge in the workplace, in departments, projects or committees, that become so insular they do not share any knowledge or efforts with other silos who may be working on similar issues.

The Surprising Connection Between Fundraising and Workplace Culture


We’re excited to present a new webinar for the Foundation Center ! Here’s the description: At the heart of all organizational capacity building is workplace culture, and nonprofits and foundations are no exception to this rule.

Tips 15