July, 2019

Moery Webinar: Always Wondered About the Big Red “M,” But….?

Moery Company

Have you ever wondered about the horsepower driving the Big Red “M’s” total sales solution and the return on investment (ROI) for our client partners – but, haven’t had the opportunity to connect with us?

Association Brain Food Weekly: 7.19.19

Reid All About it

The weekly list of free educational events and resources for the association community… In an article titled, “ Death by Association ,” Mike Maddock shares an interesting perspective on associations and the inevitable governance issues that get in the way of needed change.

A Guide To Effective Team Management For Nonprofits

Wild Apricot

Team management for nonprofits is more complicated than people think. Here are some insider tips on the ins and outs of nonprofit team management

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How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

Partnership v. Membership: What Behavior Do You Want to Encourage?

Spark Consulting

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e.,

A New Perspective on Negative Feedback in Your Customer Community

Higher Logic

What if we build an online community and customers just use it to say bad things about us ? Any company adopting an online community has had this fear. Opening your community to your customers, and even prospects, can feel like you’re handing them pitchforks to use against you.

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More Trending

Association Brain Food Weekly: 7.12.19

Reid All About it

How To Write An Amazing Nonprofit Newsletter + 5 Inspiring Examples

Wild Apricot

Nonprofit newsletters are vital for engaging your members. Here are tips to help you write your very own nonprofit newsletter with examples

The Right Way

Eric Lanke

It's budget time at the association I work for.

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric. We renew everyone at the same time, on a cycle that’s driven by our business needs (often tied to the association’s fiscal year).

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Why small associations should re-think their member retention strategy

YourMembership Blog

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community. The post Why small associations should re-think their member retention strategy appeared first on YourMembership.

Association Hustle – Episode 195: Restructuring Your Membership Business Model? How to Get it Right.

Moery Company

Host JP Moery has been working with a good many associations and hearing the same question, “We’re restructuring our membership model – what benefits need to be added?” This week, he offers a few recommendations. Association Hustle is now available on Stitcher.

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Association Brain Food Weekly: 7.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric.

Choosing Donor Management Software: 19 Options You Can Try Today

Wild Apricot

Managing your donors doesn't have to be difficult. Explore these 19 donor management software solutions to engage, nurture and give value to your donors

Participation Tracking Is Not for the Faint of Heart

Eric Lanke

We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about?

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Keeping Association Leaders and Staff Accountable

Association Leaders

We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers. Everyone knows you can’t hold volunteers accountable right? WRONG!

When’s the Best Time to Send a Marketing Email? It’s Complicated

Associations Now

A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to send that email is Thursday—but numbers vary wildly by industry and may not make sense for your readers. When should you send an email anyway, and what metric matters more than any other?

The #1 Mistake Associations Make With Their Office Space

Moery Company

Hint: Timing can be your greatest asset – or biggest liability. After representing trade associations in the Washington, DC market, for the past 13 years, I can say with 100% certainty: The biggest mistake association executives make is waiting too long to engage in the leasing process.

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

Even the greatest companies out there are bound to lose a customer once in a while. It can be hard to pinpoint a single reason that your customers stay with you or leave. However, if there's one thing we know for sure, it's this: change leads to churn, especially in the SaaS world.

4 Reasons to Launch Your Team of Passionate Messengers Today

Wild Apricot

Learn how to get your passionate team off the ground and spreading your mission

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The Chairman's Gift Revisited

Eric Lanke

I wrote a blog post back in July 2012 called The Chairman's Gift. It's a pretty popular post, making most of my year-end Top Five lists, and capturing the eighth most number of pageviews from among the more than 600 posts that have appeared on this blog.

Manitoba Building Trades Constructs a Safe, Sustainable Centennial

Association Adviser

Sandhu spoke with Association Adviser about the challenges and evolution of the construction industry and how technology will change what and how workers contribute to this vital industry. He explains how MBT plans to grow to meet the needs of Canadian workers for the next 100 years.

Better Data Can Lead to Better Sponsorships

Associations Now

A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more comprehensive, they can keep partners happy and maintain a steady stream of nondues revenue.

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Association Hustle – Episode 197: Should You Give Trial Memberships a Shot?

Moery Company

Host JP Moery recently received a great question about the value of trial memberships – a situation in which a company is offered free membership for 6 months, or so. This week, he shares his experience and recommendations on this strategy. Buckle up and listen in. associationhustle.

Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth Kanter

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity. It was almost ten years ago that we published the Networked Nonprofit during the early days of social media and networks.

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The Top 15 Political Campaign Software Options to Boost Your Campaign

Wild Apricot

Choosing a political campaign software isn't easy. Here is a comprehensive list of the best political campaign software solutions most used in 2019

Five Reasons Google Tag Manager Will Help Your Association Optimize Its Digital Presence

Delcor

Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products.

Geospatial Analysis and Predicting the Future

Association Success

Which visual representation permits your data to come to life in the most palatable, efficient, understandable way? What does it mean not to be behind the geospatial curve?

Innovation and Optimism Drive Membership Growth

Associations Now

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.

Generating New Sponsorship Dollars

Moery Company

Istock/Credit:ArtemSam. Today, I want to share my experience of bringing new sponsorship revenue through the door. Man, I tell you, I know it’s something that folks are really focused on – here are a few observations for you. First and foremost , we’ve learned in our business about 60% of all the sponsorship dollars we sell are new dollars , new money. About 40% is renewal. We’ve learned a great deal about this over the years.

Associations Need to Swing More

Smooth The Path

At a championship little league game a nine-year-old struck out and shuffled back to the dugout, bat held limply, slumped shouldered, head hanging. A teammate saw him and asked, “did you swing?” The dejected boy said, “yes, at all of them.” Well, that is really good then!” said the teammate. .

Over 50 Beekeepers Associations Use This #1 Beekeepers Association Management Software

Wild Apricot

Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money

Just One Good Tip To Address Nonprofit Workload Stress

Beth Kanter

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6 Must-Haves for Association Planning and Success

GrowthZone

For associations to progress, they must adopt best practices for planning, execution, and analysis. There are millions of articles about how organizations can accomplish this. However, what may be right for one association may not be a fit for another.