2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline. In fact, many associations report substantial growth rates.

Report: Remote Work Growing in Prominence

Associations Now

A report from FlexJobs finds that while remote work remains a relatively small part of the work economy, it has seen significant growth in the past decade. The report lays much of this progress at the feet of evolving technology.

Trending Sources

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Companies use IDC services and reports to help them make technology purchasing decisions. Check out IDC’s report summary of Higher Logic here. Higher Logic is one of nine companies that made the final report, which includes SPRINKLR, INC.,

Report: Content Marketing Getting More Interactive

Associations Now

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. The full report is available for download from the ion interactive website.

IBM Report on Social Business

Jamie Notter

IBM is a leader in social business, and I like how their latest report frames the opportunities for companies who want to go in this direction. Based on their research, companies that are doing this are using social business to do three things: Create valued customer experiences.

New Report Examines How Millennials View Leadership

Associations Now

But a recently released report—“ Divergent Views/Common Ground: The Leadership Perspectives of C-Suite Executives and Millennial Leaders ” [PDF]—from The Conference Board, Development Dimensions International, and RW2 Enterprises does just this.

5 Key Takeaways from ISACA’s Cybersecurity Report

Associations Now

The survey, the second part of the association’s annual State of Cyber Security report, called on 633 ISACA members with primary job functions in information or cybersecurity with the goal of assessing how prepared most enterprises feel to combat cyberthreats.

Report: Short Videos Don’t Drive Much Engagement

Associations Now

A new report from the online video marketing firm TwentyThree claims to “bust the myth” that videos are most engaging when they last 90 seconds. ” A few other salient points from the report : Owned platforms mean longer views.

Video 38

Report: Business Travelers Value Tech Integration

Associations Now

When it comes to expense reports, more than 20 percent said it should take half as long to file them as is it does today. The post Report: Business Travelers Value Tech Integration appeared first on Associations Now

2015 Nonprofit Communications Trends Report

Wild Apricot Blog

The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all. nonprofit research

Getting Ready for Annual Reports

Wild Apricot Blog

Here are some best practices and tips for those just getting started with Annual Report planning. annual reports member communication Non-profit Communications

What to Include in Your Annual Report

Wild Apricot Blog

What should you include in your annual report to inspire and inform? Non-profit Communications annual reports

Infographics Out, Quality In: Report Highlights Content Marketing Trends

Associations Now

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. Check out the full report at the Clutch website.

Event Technology’s Biggest Benefit? Actionable Data, Report Says

Associations Now

According to a new report from the Trade Show News Network, the biggest benefit technology has brought to the conference business is data—specifically, the ability to apply it to event planning. Actionable Data, Report Says appeared first on Associations Now

Report: Cashless Payments Surge in Popularity Worldwide

Associations Now

A British data firm reports that cashless transactions, including cards and credit transfers, have seen a major rise in uptake in recent years, suggesting significant long-term growth. The post Report: Cashless Payments Surge in Popularity Worldwide appeared first on Associations Now

Report: Nonprofit Fundraising Stays Strong, But Growth Slows Slightly

Associations Now

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. The post Report: Nonprofit Fundraising Stays Strong, But Growth Slows Slightly appeared first on Associations Now

Report: Public Struggles to Grasp Cybersecurity Concepts

Associations Now

A recent report from Pew tested a group of Americans on basic cybersecurity concepts—and barely anyone was able to answer the questions correctly. However, many struggle with more technical cybersecurity concepts,” the report states.

Report: Philanthropic Field Struggles With Diversity at Executive Level

Associations Now

A new report from the Council on Foundations finds that while the sector tends to have a strong level of diversity overall—both with female and minority employees—it tends to be a bit weaker in the C-suite. labor force,” the report [PDF] stated.

CEIR Report: Tradeshows Continue Growth Streak

Associations Now

Every main metric used in CEIR’s reporting showed an improvement, though some, like real revenue (which rose 5.4 The post CEIR Report: Tradeshows Continue Growth Streak appeared first on Associations Now

Report: Cost-Conscious Business Travel Programs Have Hidden Costs

Associations Now

A new report from Airlines Reporting Corporation makes the case that more flexible travel programs can pay for themselves by ensuring road warriors are happier with their jobs. The full report is available at the ARC website.

Cost 35

New Report: Gauging the Success of Your Association’s Emails

MembersClick

Fortunately, Informz , an email marketing software provider for associations and nonprofits, recently released its 2017 Association Email Marketing Benchmark Report , and in that report, there’s a whole goldmine of information/statistics regarding association email marketing.

New Report Reveals What Agile Finance Leaders Look Like

Associations Now

A report from the American Institute of CPAs and Oracle shows how finance leaders are embracing a new finance model, as well as the skill sets required of their teams. The report describes the three key attributes that CFOs and their teams need to implement a new operating model.

Telling Your Story Through Your Annual Report

Wild Apricot Blog

Here are some tips and examples of how to tell your organization's story to make your annual report more engaging and compelling. Non-profit Communications annual reports

2017 Membership Marketing Benchmarking Report Invitation

Membership Marketing

The questionnaire for the 2017 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. No specific responses will be reported from any individual or association without their written consent.

Report: Meetings Bring More Than Money to Host Cities

Associations Now

A new report from Meetings Mean Business and Skift shows that along with money, meetings bring fresh ideas and inspiration to their host cities, which have long-term impacts on shaping their economies and industries.

Three Top Takeaways from the 2017 State of Community Management Report

Higher Logic

Many people in the community industry look forward to the findings in The Community Roundtable’s annual State of Community Management (SOCM) report, which helps guide their community efforts, ensures they keep up on the latest trends and keeps them competitive in the marketplace.

Class 50

Report: Influencer Marketing Is Still on the Rise

Associations Now

The study reports that 43 percent of respondents are experimenting with influencer marketing. Download the full report at the Traackr website. The post Report: Influencer Marketing Is Still on the Rise appeared first on Associations Now

Report: LGBT-Owned Businesses on the Rise

Associations Now

A first-of-its-kind report from the National Gay & Lesbian Chamber of Commerce suggests a growing economic reach for LGBT-owned businesses, as diversity-focused companies increasingly rely on such firms as vendors.

Report: Cybersecurity Strategy Moving From Prevention to Detection

Associations Now

Cybersecurity spending is on the rise, but it’s being driven by detection and response over prevention, according to a new Gartner research report. The post Report: Cybersecurity Strategy Moving From Prevention to Detection appeared first on Associations Now

Online Video Keeps Growing, Says Marketing Report

Associations Now

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content.

Video 53

Report: Are You Sending Too Much Email?

Associations Now

A recent report covering the retail sector says saturating inboxes with too much email can hurt engagement and lead to complaints from recipients. That’s according to a new report from retail marketing firm First Insight. The post Report: Are You Sending Too Much Email?

CompTIA Report: Despite ROI Concerns, Small Businesses Embrace Tech

Associations Now

A new report indicates that small and medium-sized businesses have embraced the importance of technology, even if it’s not clear how that technology is moving the needle. The post CompTIA Report: Despite ROI Concerns, Small Businesses Embrace Tech appeared first on Associations Now

Report: Coffee Market Surges as Consumers Grab Fancier Drinks

Associations Now

The trade group reports that coffee consumption has surged in the past year. In fact, according to a recent report from the National Coffee Association (NCA) , coffee consumption is increasing, with the trend being driven by gourmet and espresso-brewed drinks.

Association Report: Supply Chains Embracing Robotics, Automation

Associations Now

A recent industry report finds that many companies in the supply chain are planning to introduce robotics and automation tools within the next few years. The post Association Report: Supply Chains Embracing Robotics, Automation appeared first on Associations Now

Report: Nonprofit CEO Gender Pay Gap Persists

Associations Now

A new report from GuideStar indicates that there are more female nonprofit CEOs than ever, especially at smaller organizations, but the compensation gap in the sector persists—and in some cases may be getting worse. The report states that more women than ever are heading large nonprofits.

Report: E-Commerce Gains Currency as a Marketing Play

Associations Now

A new report from the Association of National Advertisers makes the case. In its ANA Survey Report: E-Commerce Insights , the trade group points out that many of its survey respondents—big-name advertisers, largely—tend to use e-commerce as an end goal for their marketing drives.

Report: What Lies Ahead for Meetings in 2017

Associations Now

A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. Hotels may have more to worry about than Airbnb, according to the report.

Report: Focus on Low Overhead Hurts Nonprofits

Associations Now

The post Report: Focus on Low Overhead Hurts Nonprofits appeared first on Associations Now New research from the Bridgespan Group highlights how requirements that nonprofits have low overhead could be making it harder for them to effectively fulfill their missions.

Report: IRS Nonprofit Office Needs Improvement

Associations Now

A new report looks at the IRS’s Exempt Organizations office, and the findings say it could use some help. A new report from the Advisory Committee on Tax Exempt and Government Entities (ACT) found that the IRS office that oversees tax-exempt organizations isn’t prepared to do its job.

Engagement Report Card Shows Members Where They Stand

Associations Now

The International Association of Plastics Distribution’s new member engagement report card shows a member company its past activity and how it compares to top members. Avery says she’ll learn more about the report card’s value as it’s rolled out to IAPD’s full membership.