Debugging Your Members’ Experience

Smooth The Path

Member retention rates are falling, or perhaps they just are not rising. Or your new member renewal rate is far below the average member renewal rate. Or members join but they do not move up in the engagement hierarchy. Once again talk to members.

Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink

Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities.

Intentionally Designing Member Experiences

Smooth The Path

If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. Experiences are not a moment in time.

Association Trend Watch: Member Experiences

Smooth The Path

The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else.

Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human.

Challenges with Member Experience Facing Associations

KiKi L'Italien's Acronym Soup

One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right member experience is in figuring out how to use the data associations already have. What does that experience feel like to the customer?

Amanda Kaiser Webinar: Fueling New-Member Experiences

GrowthZone

It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? See why engaging new members within 3 days to 3 weeks is critical.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Why Engagement Must Be Built Into the Member Experience

Associations Now

Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. Of course, once members do get involved, they’re more likely to stay with you.

3 New Year’s resolutions to improve your association members’ experience.

YourMembership Blog

The post 3 New Year’s resolutions to improve your association membersexperience. Membership & Marketing Member Retention Professional DevelopmentIf you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. However, it doesn’t have to be this way.

3 Minute Mini-Course for Association Professionals: Better Member Experiences with Imaginative Empathy

Smooth The Path

We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. Move membership from a transaction to an experience.

Asking Members to Opt In After a Bad Member Experience

Smooth The Path

I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. Not this member.

Improve the Member Experience with Curated Networking

Smooth The Path

How many meaningful connections does each member make during the conference? Are you wondering how that can be when members share the same profession or same title or same industry? From our member’s point of view there is actually a lot of variation.

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. And that the association itself belongs to the members , anyway.

Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

But our members see it. What Every CEO Needs to Know About Member Engagement. Debugging Your MembersExperience. What is the job of the IRS? It is to collect taxes to fund the work of the US government.

How to Customize Your Member Experience (With Limited Time and Money)

MembersClicks

Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. But that’s not to say you can’t customize your member experience at all.

4 Ways Online Communities Have Improved the Member Experience

Membersuite

More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com.

The Importance of Language for Your Community

Higher Logic

Once again, knowledge of a community language helps people feel like they are an integral part of the group, fostering a stronger sense of member or customer loyalty. Disney refers to all of their staff as cast members and their engineers as “Imagineers.”

Being Busy Might Be Your Enemy

Smooth The Path

Where and when does the staff get the busiest and how is that member experience during busy times? Related: Experiences you cannot measure might matter more. What every CEO needs to know about member engagement. Our member’s automatic minds do not want to be engaged.

Not Fitting in is Awkward for Many Members

Smooth The Path

Participating in a conference or chapter event or the board meeting or video chat for the first time can be anxiety producing for members. As you onboard your new members think about how to prepare them to fit in. Do your members wear suits every day except Hawaiian shirt Friday?

The Psychology of Color in Marketing and Branding for Your Association

Socious

Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

Reduce Member Anxiety with Clear Instructions

Smooth The Path

There are times when our members want an unfettered creative license to pick their path but, there are many times when our members just want to know what to do. Our members feel anxiety when they do not know where to go during a conference.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. Meeting Members’ Needs Through Education and Connection.

The Whole Conference Experience is Decided in the First 10 Seconds

Smooth The Path

A meeting planner said to me, “the whole conference experience is decided in the first 10 seconds”. But, attendees are assessing the experience. Typically great experiences cost money, right? Not all experiences have to, especially these.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

Members Want to Be Seen

Smooth The Path

The technology will keep getting better, but for now, the experience is lacking. Associations are better positioned than just about any other organization to fulfill our member’s need to be seen. Our members are self-centered [that is okay, we all are!].

Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Welcome new members, they are scared. Related: Members want to be seen.

The Evolution of Experience with Marketing Automation

Higher Logic

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. Personalize the Member Experience.

How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

Email Communication Membership Management Software Member ExperienceI’m attending a wedding next month.

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4 Ways Online Communities Have Improved the Member Experience

Membersuite

Four ways an online community modernizes your association written by guest Andy Steggles from Higher Logic

Responsive Associations Boost Early Member Engagement

Smooth The Path

When members get no response, they may think the association is another bureaucratic mess with no focus on customer service. It is worth noting that most members and potential members are blind to how busy the staff may be pre-conference or during other crunch times.

6 Compelling Reasons to Consolidate Your Association’s Technology Systems

Socious

Training Membership Management Software AMS Software Member ExperienceHow many times have you heard someone say that they want to make a difference?

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Personalization Tips: How to Reach More Association Members Through your AMS Software

Socious

And neither do your members. AMS Software Member Experience PersonalizationRemember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser? Do you miss that? Because I don’t.

How to Seed Enthusiasm at Your Next Conference

Smooth The Path

Imagine members clapping, and cheering, and standing on their feet. Conference Member Experience attendee engagement attendee experience conference conference culture conference experience creating member experiences member experiences

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Socious

Conference Management Mobile Strategy Event App Member Experience“There is no reason anyone would want a computer in their home.”. What a spectacularly incorrect statement.

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.