Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities.

Association Trend Watch: Member Experiences

Smooth The Path

The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else.

Trending Sources

Intentionally Designing Member Experiences

Smooth The Path

If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. Experiences are not a moment in time.

Membership Hack: Storify Member Experiences

Associations Now

Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. The stream of posts became a way to highlight RTDNA members doing the grueling and challenging work of covering a category three hurricane.

Asking Members to Opt In After a Bad Member Experience

Smooth The Path

I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. Not this member.

Improve the Member Experience with Curated Networking

Smooth The Path

How many meaningful connections does each member make during the conference? Are you wondering how that can be when members share the same profession or same title or same industry? From our member’s point of view there is actually a lot of variation.

3 Minute Mini-Course for Association Professionals: Better Member Experiences with Imaginative Empathy

Smooth The Path

We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. Move membership from a transaction to an experience.

How to Customize Your Member Experience (With Limited Time and Money)

MembersClicks

Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. But that’s not to say you can’t customize your member experience at all.

Challenges with Member Experience Facing Associations

KiKi L'Italien's Acronym Soup

One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right member experience is in figuring out how to use the data associations already have. What does that experience feel like to the customer?

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.

4 Ways Online Communities Have Improved the Member Experience

Membersuite

More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com.

The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.

10 Ways to Increase Attendee Energy at Your Conference

Smooth The Path

Related: The problems attendees experience at conferences. More problems attendees experience at conferences. The conference experience starts before the conference. Here are some fun things conference organizers do to increase attendee energy at the conference. Play fun music.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. All that makes job boards an excellent benefit for acquiring new millennial members.

The Most Frustrating Thing New Members Do

Smooth The Path

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. You may be surprised to learn this super frustrating for new members as well. Members join with the intention of engaging.

Choose Wisely: Will an AMS or an Online Community Better Achieve Your Current Goals?

Higher Logic

But for those focusing on member experience, engagement, and growth, it isn’t the best option. An AMS investment will help your staff do their jobs better, but typically won’t do much to improve your member experience or to expand their benefits of membership.

6 Key Features of the Best Learning Management Systems

Higher Logic

To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Top LMS systems allow you to incorporate tests throughout courses to see what content members retain.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

You Need to Know Your Association’s Value Trigger Point

Smooth The Path

Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). Fueling exceptional new member experiences [e-book].

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Dues revenue most commonly comes in as annual payments from organization members. There’s nothing wrong with trying out new member benefits or revenue sources.

Why New Members Actually Join

Smooth The Path

We think new members join for the professional development and networking, but a new member joins for one of these reasons: They believe in the cause. Someone they respect is a member. They know someone who is getting a lot out of being a member.

Why Some Long-Time Members Choose to Stay Engaged with Their Association

Smooth The Path

Many associations see that their most at-risk members, the ones least likely to renew, are new members. But some new members do engage with the association, and they go on to become engaged 3-7 year members. Is the association providing enough value to long-time members?

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. Individual learning experiences are self-study courses.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Higher Logic

It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up. It’s normal, which makes it an unconscious expectation for your members.

An Introvert’s Guide to Growing a Private Online Community

Higher Logic

It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager. Your workload will be more balanced and you’ll be more effective at connecting with members.

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When Chapter Meetings Leave New Members Feeling Like “meh”

Smooth The Path

About 10 minutes later the president came over to introduce himself and said he would send me a new member packet (which he never did). It soon became apparent that everyone in the room was a long-time member except for one other new member and me.

How to Improve First-Year Member Retention

Higher Logic

It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year? That’s what many new association members do. 5 Steps to Increase New Member Retention.

7 vows to marry AMS tech and your association mission.

YourMembership Blog

Here’s a model to identify where your association management software comes up short and what to do if it does. Successful association management software is like a well-constructed wedding cake.

Three More Problems Attendees Experience at Association Conferences

Smooth The Path

Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a long-time member, and I’m bored with the sessions. Related: The problems attendees experience at conferences.

New Research Helps Associations Engage New Members Early to Engage Them for Life

Smooth The Path

When members talk with me about their member experience our conversations often shift back to the beginning. Members of different associations have different new member experiences even members of the same association have different new member experiences.

What 3 things will your association do well this year?

YourMembership Blog

Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.

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The Problems Attendees Experience at Conferences

Smooth The Path

Members love to talk about their conference experience during in-depth interviews with me. We spend a lot of time talking about their conference experience because the conference is where most members get the most value. Members remember those first experiences well.

How Small-Staff Associations Can Get People to Come Back to their Websites (Without Extra Work)

Higher Logic

Putting your staff in charge of web management means they’re also tasked with attracting more new visitors to your website and convincing everyone – from new visitors to current members – to come back for more. Pick Your Projects Based on Member Needs. Do more with less.

Membership Growth Too Slow? Check These 8 Trouble Spots

Wild Apricot Blog

Joy Duling shows you how to avoid the pitfall of throwing away marketing dollars, by following an 8 step formula for keeping members forever. Membership renewal member-experience membership-growth membership Joy-DulingMany membership organizations struggle to grow their membership.

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.

How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant.

The Psychology of Color in Marketing and Branding for Your Association

Socious

Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?

The Secret Value of Conferences

Smooth The Path

For the experience. But sometimes members do not feel like they can network. Help members give themselves permission to attend and give them the opportunity to treat themselves to a few days out of the office, a few days of learning, and a few days of experiences.