Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. MORE
Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. All that makes job boards an excellent benefit for acquiring new millennial members. MORE
More time to spend with family and friends, more time for experiences, more time to do things that feel meaningful. Sometimes what members need is a deeper relationship with the association, with us the staff, and with each other. Improve the member experience with curated networking. MORE
Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand? MORE
More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com. MORE
One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. You may be surprised to learn this super frustrating for new members as well. Members join with the intention of engaging. MORE
There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members. MORE
Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing MORE
We’ve gotten used to that quirkiness, probably so have our board members and long-time members but for new members, our quirkiness is odd. Anytime our administrative systems deviate from the norm our members are mildly surprised, probably slightly frustrated. MORE
Email Communication Membership Management Software Member ExperienceI’m attending a wedding next month. MORE
A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human. MORE
Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a long-time member, and I’m bored with the sessions. Related: The problems attendees experience at conferences. MORE
Members love to talk about their conference experience during in-depth interviews with me. We spend a lot of time talking about their conference experience because the conference is where most members get the most value. Members remember those first experiences well. MORE
Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. MORE
To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Top LMS systems allow you to incorporate tests throughout courses to see what content members retain. MORE
And neither do your members. AMS Software Member Experience PersonalizationRemember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser? Do you miss that? Because I don’t. MORE
It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager. Your workload will be more balanced and you’ll be more effective at connecting with members. MORE
The ambassador of the association is whoever a new member interacts with first. That means the ambassador might be a member services coordinator, a receptionist, or maybe even someone in finance if that new member has is a question about billing. How do you , welcome members? MORE
Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. Of course, once members do get involved, they’re more likely to stay with you. MORE
Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). Fueling exceptional new member experiences [e-book]. MORE
Analytics Membership Marketing Association Trends Member ExperienceIt seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed. Just think about technology. MORE
Joy Duling shows you how to avoid the pitfall of throwing away marketing dollars, by following an 8 step formula for keeping members forever. Membership renewal member-experience membership-growth membership Joy-DulingMany membership organizations struggle to grow their membership. MORE
Here’s a model to identify where your association management software comes up short and what to do if it does. Successful association management software is like a well-constructed wedding cake. MORE
And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Supportive board members. They’ll contribute where needed, creating a strong skillset with which you can engage members. MORE
Training Membership Management Software AMS Software Member ExperienceHow many times have you heard someone say that they want to make a difference? MORE
Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. But that’s not to say you can’t customize your member experience at all. MORE
We think new members join for the professional development and networking, but a new member joins for one of these reasons: They believe in the cause. Someone they respect is a member. They know someone who is getting a lot out of being a member. MORE
Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. And that the association itself belongs to the members , anyway. MORE
We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. Move membership from a transaction to an experience. MORE
Volunteers won’t want to recruit their friends if they don’t trust the experience will be good. How big or small do association conferences make members feel? Staff won’t want to share their ideas if they don’t trust their best ideas will be respected. MORE
The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else. MORE
Yes, members want to receive value, but they want more than just that. Members want a relationship with the association. Members want to make an impact in the association, profession, or industry. Members want to feel ownership. Members want to connect. MORE
Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done. MORE
Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. MORE
For the experience. But sometimes members do not feel like they can network. Help members give themselves permission to attend and give them the opportunity to treat themselves to a few days out of the office, a few days of learning, and a few days of experiences. MORE
I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. Not this member. MORE
Customer Engagement Content Strategy Marketing Strategy Member ExperienceAuthor Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again. MORE
How many meaningful connections does each member make during the conference? Are you wondering how that can be when members share the same profession or same title or same industry? From our member’s point of view there is actually a lot of variation. MORE
Value is one part solution, another part story, another part experience. As you think about the value your association delivers to members consider these new trends. Some of us are experimenting with: less owning, more renting (turning from CDs to Pandora). MORE
If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. Experiences are not a moment in time. MORE
One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right member experience is in figuring out how to use the data associations already have. What does that experience feel like to the customer? MORE
Marketing Strategy SEO Association Management Services Member ExperienceThere was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess. MORE
Putting your staff in charge of web management means they’re also tasked with attracting more new visitors to your website and convincing everyone – from new visitors to current members – to come back for more. Pick Your Projects Based on Member Needs. Do more with less. MORE
Member Experience Related Topics Smooth The Path
JUNE 14, 2016
The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else.
Smooth The Path
MAY 22, 2016
If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. Experiences are not a moment in time.
YourMembership Blog
MARCH 9, 2017
Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities.
Smooth The Path
APRIL 5, 2016
I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. Not this member.
Smooth The Path
MARCH 19, 2017
A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human.
Smooth The Path
JANUARY 6, 2016
We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. Move membership from a transaction to an experience.
MembersClick
JANUARY 23, 2017
Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. But that’s not to say you can’t customize your member experience at all.
Membersuite
APRIL 12, 2017
More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com.
KiKi L'Italien's Acronym Soup
MARCH 23, 2015
One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right member experience is in figuring out how to use the data associations already have. What does that experience feel like to the customer?
Smooth The Path
MAY 11, 2017
There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.
Higher Logic
JULY 13, 2017
Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. All that makes job boards an excellent benefit for acquiring new millennial members.
Higher Logic
JULY 6, 2017
It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager. Your workload will be more balanced and you’ll be more effective at connecting with members.
Smooth The Path
MARCH 5, 2017
One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. You may be surprised to learn this super frustrating for new members as well. Members join with the intention of engaging.
Smooth The Path
MARCH 7, 2017
Ask engaged members when they realized the value of the association and many could tell you the exact moment. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). Fueling exceptional new member experiences [e-book].
Smooth The Path
JANUARY 30, 2017
We think new members join for the professional development and networking, but a new member joins for one of these reasons: They believe in the cause. Someone they respect is a member. They know someone who is getting a lot out of being a member.
Higher Logic
MAY 9, 2017
To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Top LMS systems allow you to incorporate tests throughout courses to see what content members retain.
Higher Logic
JUNE 22, 2017
Putting your staff in charge of web management means they’re also tasked with attracting more new visitors to your website and convincing everyone – from new visitors to current members – to come back for more. Pick Your Projects Based on Member Needs. Do more with less.
Smooth The Path
MAY 21, 2017
Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a long-time member, and I’m bored with the sessions. Related: The problems attendees experience at conferences.
Smooth The Path
JANUARY 24, 2017
Members love to talk about their conference experience during in-depth interviews with me. We spend a lot of time talking about their conference experience because the conference is where most members get the most value. Members remember those first experiences well.
YourMembership Blog
MARCH 15, 2017
Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum.
YourMembership Blog
MAY 22, 2017
Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing
Smooth The Path
APRIL 23, 2017
Value is one part solution, another part story, another part experience. As you think about the value your association delivers to members consider these new trends. Some of us are experimenting with: less owning, more renting (turning from CDs to Pandora).
Wild Apricot Blog
MARCH 3, 2017
Joy Duling shows you how to avoid the pitfall of throwing away marketing dollars, by following an 8 step formula for keeping members forever. Membership renewal member-experience membership-growth membership Joy-DulingMany membership organizations struggle to grow their membership.
Smooth The Path
MARCH 12, 2017
More time to spend with family and friends, more time for experiences, more time to do things that feel meaningful. Sometimes what members need is a deeper relationship with the association, with us the staff, and with each other. Improve the member experience with curated networking.
Smooth The Path
SEPTEMBER 13, 2016
We’ve gotten used to that quirkiness, probably so have our board members and long-time members but for new members, our quirkiness is odd. Anytime our administrative systems deviate from the norm our members are mildly surprised, probably slightly frustrated.
YourMembership Blog
JUNE 12, 2012
Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.
Smooth The Path
JULY 18, 2017
For the experience. But sometimes members do not feel like they can network. Help members give themselves permission to attend and give them the opportunity to treat themselves to a few days out of the office, a few days of learning, and a few days of experiences.
Socious
OCTOBER 31, 2016
Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?
Socious
DECEMBER 27, 2016
Customer Engagement Content Strategy Marketing Strategy Member ExperienceAuthor Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.
YourMembership Blog
APRIL 12, 2017
Here’s a model to identify where your association management software comes up short and what to do if it does. Successful association management software is like a well-constructed wedding cake.
YourMembership Blog
MAY 11, 2017
Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.
Socious
OCTOBER 10, 2016
Email Communication Membership Management Software Member ExperienceI’m attending a wedding next month.
Socious
OCTOBER 26, 2016
Training Membership Management Software AMS Software Member ExperienceHow many times have you heard someone say that they want to make a difference?
Smooth The Path
MAY 9, 2017
The ambassador of the association is whoever a new member interacts with first. That means the ambassador might be a member services coordinator, a receptionist, or maybe even someone in finance if that new member has is a question about billing. How do you , welcome members?
Higher Logic
JUNE 29, 2017
And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Supportive board members. They’ll contribute where needed, creating a strong skillset with which you can engage members.
Smooth The Path
DECEMBER 18, 2016
Volunteers won’t want to recruit their friends if they don’t trust the experience will be good. How big or small do association conferences make members feel? Staff won’t want to share their ideas if they don’t trust their best ideas will be respected.
Smooth The Path
APRIL 25, 2017
Yes, members want to receive value, but they want more than just that. Members want a relationship with the association. Members want to make an impact in the association, profession, or industry. Members want to feel ownership. Members want to connect.
Socious
DECEMBER 19, 2016
Marketing Strategy SEO Association Management Services Member ExperienceThere was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.
Socious
DECEMBER 14, 2016
And neither do your members. AMS Software Member Experience PersonalizationRemember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser? Do you miss that? Because I don’t.
Socious
DECEMBER 22, 2016
Analytics Membership Marketing Association Trends Member ExperienceIt seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed. Just think about technology.
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