Expert insights. Personalized for you.
Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. MORE
Online communities can not only adapt to your business, but it can also foster collaboration among members. Collaboration Community Manager Association Tools Online Communities Business Online Online Software Group Work Member Experience MORE
Four ways an online community modernizes your association written by guest Andy Steggles from Higher Logic MORE
The post 3 New Year’s resolutions to improve your association members’ experience. Membership & Marketing Member Retention Professional DevelopmentIf you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. However, it doesn’t have to be this way. MORE
More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com. Although many people believe that communities help with engagement, broadly, do they actually help MORE
The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. We’ve all come to expect highly personalized online experiences like those of Amazon and Netflix. The findings show that members are interested in receiving personalized content from their associations. Consider what your members want. members?of MORE
Somebody at the TSA figured out how to transform a potentially terrifying experience for little kids into an adventure of intrigue and excitement. What bits of your member experience feel like drudgery for members? Related: Hearing every member’s voice. MORE
For your members to renew, they need to be happy.and it’s hard to be happy with subpar customer service. Regardless of what industry you work in, we’re ALL in the people business. Now there’s a difference between good customer service and great customer service. What’s the difference? MORE
Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? They provide highly-personalized experiences that we’ve all come to expect. MORE
In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great member experience. Here are five of them: Consider the member point of view. Your members’ needs and expectations are always changing. MORE
Organizations spend a great deal of time making assumptions about their members' interests. And there are a number of tools out there to support the collection of behavioral data so that associations can get better and better at getting to know their members. MORE
A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human. Taking an interest, smiling, helping, and thanking members all go a long way when that kind of behavior is too rare. Related posts: The problems attendees experience at conferences. MORE
Association members follow the same process when they’re making decisions about attending events, renewing their membership, or getting certified. member engagement Member experience Email Automation member conversion member retention MORE
Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. It’s the association industry’s first online community and social mobile app built into an association management software. MORE
Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink MORE
Guest post by HeidiAnne Malcom, RSM US Members interact with your organization in many ways, but the main way is through your website. When members and nonmembers visit your website they already have an expectation of the experience they should encounter. members. MORE
As association and chamber professionals, you all know that retention success relies on a member's overall experience from the time they join. The more you can engage a member, the better your chances they'll renew!). MORE
Ready to take your member experience to the next level? Artificial intelligence technologies, like chatbots, can help associations work more efficiently and boost member satisfaction. That’s where chatbots can make a huge difference in the customer experience. MORE
Online communities can not only adapt to your business, but it can also foster collaboration among members. Does your association or organization use an online community platform? There are several ways associations use online communities to address business needs across all industries. MORE
And for your association or chamber of commerce, the goal is to ensure your members are happy so they’ll renew. Are you consistently sharpening your skills to better delight your members? But to really deliver a five-star member experience, we recommend honing in on these five customer service skills: Small Staff ChatterRegardless of what industry you work in, we’re all in the people business. MORE
Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. For associations thinking about member engagement, consider these three perspectives that come from the world of fitness centers and cultural institutions (e.g., Of course, once members do get involved, they’re more likely to stay with you. A New Experience. MORE
3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership. Events and conferences are one of the largest sources of non-dues revenue for associations. Events and conferences are powerful tools for associations. MORE
Member retention rates are falling, or perhaps they just are not rising. Or your new member renewal rate is far below the average member renewal rate. Or members join but they do not move up in the engagement hierarchy. Some associations are still offering solutions to the issues that members had ten, twenty, or forty years ago but, are not providing solutions to the critical challenges members are facing today. Once again talk to members. MORE
What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community. MORE
Many organizations - associations, chambers, businesses, and everything in between - are starting to focus a whole lot more not only on their customer service practices but on the overall experience a customer has from their first interaction to purchasing and beyond. But as association and chamber professionals you’ve always known that your success relies on your members’ experience, because that experience leads to engagement and, ultimately (??), MORE
It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience. MORE
No matter the delivery system (text, email, web copy), straight text misses all the feeling, and the flat copy delivers a blah member experience at best or misunderstandings at worst. And try some more expressive words, so members know how adorably lovable they are. MORE
We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. It is important that we know how we are making members feel. Related: How big or small do association conference make members feel? Move membership from a transaction to an experience. How associations actually push new members away. MORE
Your members expect highly personalized and engaging experiences with your association. Want to make sure your members stick around? Consider these tips for creating a member experience that rivals that of today’s leading for-profit companies. The Salesforce State of the Connected Customer report shows that more than 50 percent of consumers have stopped buying from a company altogether because a competitor beat them on customer experience. experience?you’re?delivering MORE
The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else. With virtual reality or mixed reality as the delivery system we will move the internet from one of information to one of experiences. We used to focus on member benefits. MORE
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. Storify is a free and easy-to-use tool that aggregates several social media platforms into a single live blog stream, creating a dynamic and engaging way to tell members’ stories as they happen in real time. In many ways, the collection of stories gave members motivation. “We MORE
These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. You must meet, and ideally exceed, member expectations.?Otherwise, MORE
I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. After reading a few emails and finding no value most members start ignoring the association’s emails. Most members, when they don’t get value, when things get difficult, when they have a bad experience, opt out. Not this member. MORE
Information sharing is easy and effortless with online community software. There are countless ways to share information including discussion forums, community posts, document sharing and editing, video sharing, and more! Collaboration Community Manager Association Tools #AMSFest information sharin MORE
How many meaningful connections does each member make during the conference? Are you wondering how that can be when members share the same profession or same title or same industry? From our member’s point of view there is actually a lot of variation. Members want to meet others demographically like them. There is also goals focus to consider, members want to meet others who have the same goals. One reason why associations connect members. MORE
Wondering how to keep your members around forever? Here are 9 ways you can improve their member experience of your organization and engage your members more than ever MORE
Delivering value for your members is what your association is all about. You’re the place your members go to stay informed, network, and advance their careers. In fact, Community Brands research shows that networking is one of the primary reasons members join an association. MORE
If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. It’s another to feel the response and then design an experience to elicit that same feeling. Here’s the thing about experiences. Experiences are not a moment in time. Related: The stories members make up. MORE
One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right member experience is in figuring out how to use the data associations already have. What does that experience feel like to the customer? MORE
It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? Join us on Thursday, October 11th, when membership expert and guest presenter, Amanda Kaiser, will explain how associations can focus on new members in order to successfully engage all members. See why engaging new members within 3 days to 3 weeks is critical. MORE
Member Experience Related Topics 
Smooth The Path
JUNE 1, 2021
Somebody at the TSA figured out how to transform a potentially terrifying experience for little kids into an adventure of intrigue and excitement. What bits of your member experience feel like drudgery for members? Related: Hearing every member’s voice.
HighRoad Solution
APRIL 24, 2020
Association members follow the same process when they’re making decisions about attending events, renewing their membership, or getting certified. member engagement Member experience Email Automation member conversion member retention
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Wild Apricot
MAY 2, 2019
Wondering how to keep your members around forever? Here are 9 ways you can improve their member experience of your organization and engage your members more than ever
YourMembership Blog
MARCH 9, 2017
Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. It’s the association industry’s first online community and social mobile app built into an association management software.
YourMembership Blog
JANUARY 17, 2019
Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink
Smooth The Path
MARCH 14, 2019
Member retention rates are falling, or perhaps they just are not rising. Or your new member renewal rate is far below the average member renewal rate. Or members join but they do not move up in the engagement hierarchy. Some associations are still offering solutions to the issues that members had ten, twenty, or forty years ago but, are not providing solutions to the critical challenges members are facing today. Once again talk to members.
Nimble AMS
JANUARY 31, 2020
It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience.
Smooth The Path
JULY 7, 2020
What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community.
ReviewAMS
MAY 19, 2021
Guest post by HeidiAnne Malcom, RSM US Members interact with your organization in many ways, but the main way is through your website. When members and nonmembers visit your website they already have an expectation of the experience they should encounter. members.
Smooth The Path
MAY 22, 2016
If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. It’s another to feel the response and then design an experience to elicit that same feeling. Here’s the thing about experiences. Experiences are not a moment in time. Related: The stories members make up.
Nimble AMS
DECEMBER 14, 2020
Delivering value for your members is what your association is all about. You’re the place your members go to stay informed, network, and advance their careers. In fact, Community Brands research shows that networking is one of the primary reasons members join an association.
|
Breezio
JANUARY 27, 2021
Online communities can not only adapt to your business, but it can also foster collaboration among members. Collaboration Community Manager Association Tools Online Communities Business Online Online Software Group Work Member Experience
HighRoad Solution
MARCH 4, 2021
Organizations spend a great deal of time making assumptions about their members' interests. And there are a number of tools out there to support the collection of behavioral data so that associations can get better and better at getting to know their members.
YourMembership Blog
JUNE 12, 2012
Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.
MembersClicks
JUNE 23, 2020
As association and chamber professionals, you all know that retention success relies on a member's overall experience from the time they join. The more you can engage a member, the better your chances they'll renew!).
Smooth The Path
JUNE 14, 2016
The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else. With virtual reality or mixed reality as the delivery system we will move the internet from one of information to one of experiences. We used to focus on member benefits.
MembersClicks
NOVEMBER 11, 2020
For your members to renew, they need to be happy.and it’s hard to be happy with subpar customer service. Regardless of what industry you work in, we’re ALL in the people business. Now there’s a difference between good customer service and great customer service. What’s the difference?
Smooth The Path
MARCH 19, 2017
A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human. Taking an interest, smiling, helping, and thanking members all go a long way when that kind of behavior is too rare. Related posts: The problems attendees experience at conferences.
Nimble AMS
DECEMBER 16, 2019
Ready to take your member experience to the next level? Artificial intelligence technologies, like chatbots, can help associations work more efficiently and boost member satisfaction. That’s where chatbots can make a huge difference in the customer experience.
YourMembership Blog
JANUARY 5, 2018
The post 3 New Year’s resolutions to improve your association members’ experience. Membership & Marketing Member Retention Professional DevelopmentIf you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. However, it doesn’t have to be this way.
MembersClicks
JULY 8, 2019
And for your association or chamber of commerce, the goal is to ensure your members are happy so they’ll renew. Are you consistently sharpening your skills to better delight your members? But to really deliver a five-star member experience, we recommend honing in on these five customer service skills: Small Staff ChatterRegardless of what industry you work in, we’re all in the people business.
GrowthZone
OCTOBER 9, 2018
It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? Join us on Thursday, October 11th, when membership expert and guest presenter, Amanda Kaiser, will explain how associations can focus on new members in order to successfully engage all members. See why engaging new members within 3 days to 3 weeks is critical.
Breezio
JANUARY 25, 2021
Online communities can not only adapt to your business, but it can also foster collaboration among members. Does your association or organization use an online community platform? There are several ways associations use online communities to address business needs across all industries.
Breezio
FEBRUARY 2, 2021
Information sharing is easy and effortless with online community software. There are countless ways to share information including discussion forums, community posts, document sharing and editing, video sharing, and more! Collaboration Community Manager Association Tools #AMSFest information sharin
Associations Now
SEPTEMBER 15, 2017
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. Storify is a free and easy-to-use tool that aggregates several social media platforms into a single live blog stream, creating a dynamic and engaging way to tell members’ stories as they happen in real time. In many ways, the collection of stories gave members motivation. “We
Nimble AMS
OCTOBER 15, 2019
These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. You must meet, and ideally exceed, member expectations.?Otherwise,
MembersClicks
OCTOBER 29, 2019
Many organizations - associations, chambers, businesses, and everything in between - are starting to focus a whole lot more not only on their customer service practices but on the overall experience a customer has from their first interaction to purchasing and beyond. But as association and chamber professionals you’ve always known that your success relies on your members’ experience, because that experience leads to engagement and, ultimately (??),
KiKi L'Italien's Acronym Soup
MARCH 23, 2015
One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right member experience is in figuring out how to use the data associations already have. What does that experience feel like to the customer?
Nimble AMS
OCTOBER 8, 2019
The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. We’ve all come to expect highly personalized online experiences like those of Amazon and Netflix. The findings show that members are interested in receiving personalized content from their associations. Consider what your members want. members?of
Aptify
MAY 20, 2021
In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great member experience. Here are five of them: Consider the member point of view. Your members’ needs and expectations are always changing.
Nimble AMS
APRIL 22, 2019
Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? They provide highly-personalized experiences that we’ve all come to expect.
Smooth The Path
JANUARY 6, 2016
We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. It is important that we know how we are making members feel. Related: How big or small do association conference make members feel? Move membership from a transaction to an experience. How associations actually push new members away.
Smooth The Path
APRIL 5, 2016
I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. After reading a few emails and finding no value most members start ignoring the association’s emails. Most members, when they don’t get value, when things get difficult, when they have a bad experience, opt out. Not this member.
Associations Now
OCTOBER 12, 2016
Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. For associations thinking about member engagement, consider these three perspectives that come from the world of fitness centers and cultural institutions (e.g., Of course, once members do get involved, they’re more likely to stay with you. A New Experience.
Nimble AMS
NOVEMBER 18, 2019
Your members expect highly personalized and engaging experiences with your association. Want to make sure your members stick around? Consider these tips for creating a member experience that rivals that of today’s leading for-profit companies. The Salesforce State of the Connected Customer report shows that more than 50 percent of consumers have stopped buying from a company altogether because a competitor beat them on customer experience. experience?you’re?delivering
Membersuite
APRIL 12, 2017
More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com. Although many people believe that communities help with engagement, broadly, do they actually help
Smooth The Path
JUNE 5, 2016
How many meaningful connections does each member make during the conference? Are you wondering how that can be when members share the same profession or same title or same industry? From our member’s point of view there is actually a lot of variation. Members want to meet others demographically like them. There is also goals focus to consider, members want to meet others who have the same goals. One reason why associations connect members.
Smooth The Path
APRIL 1, 2021
No matter the delivery system (text, email, web copy), straight text misses all the feeling, and the flat copy delivers a blah member experience at best or misunderstandings at worst. And try some more expressive words, so members know how adorably lovable they are.
Membersuite
APRIL 12, 2017
Four ways an online community modernizes your association written by guest Andy Steggles from Higher Logic
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