INDUSTRY INSIGHTS YOUR PEERS ARE READING
Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. MORE
Four ways an online community modernizes your association written by guest Andy Steggles from Higher Logic MORE
Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand? MORE
The post 3 New Year’s resolutions to improve your association members’ experience. Membership & Marketing Member Retention Professional DevelopmentIf you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. However, it doesn’t have to be this way. MORE
More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com. MORE
The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. Consider what your members want. members?of MORE
A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. MORE
It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ). MORE
Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? As a member-based organization, how can your association go about embracing innovation? MORE
Members don’t want to be scammed. Professionals can trust associations, and sometimes we just need to remind members and potential members that we are the trusted source for the profession or industry. MORE
The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%). MORE
Email Communication Membership Management Software Member ExperienceI’m attending a wedding next month. MORE
A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human. MORE
Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. MORE
Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink MORE
And neither do your members. AMS Software Member Experience PersonalizationRemember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser? Do you miss that? Because I don’t. MORE
You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. Personalize the Member Experience. MORE
Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. Resource: 6 Member Benefits that Convince Association Members to Join and Renew. MORE
And for your association or chamber of commerce, the goal is to ensure your members are happy so they’ll renew. Are you consistently sharpening your skills to better delight your members? Regardless of what industry you work in, we’re all in the people business. MORE
Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. Of course, once members do get involved, they’re more likely to stay with you. MORE
3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership. MORE
Member retention rates are falling, or perhaps they just are not rising. Or your new member renewal rate is far below the average member renewal rate. Or members join but they do not move up in the engagement hierarchy. Once again talk to members. MORE
Once again, knowledge of a community language helps people feel like they are an integral part of the group, fostering a stronger sense of member or customer loyalty. Disney refers to all of their staff as cast members and their engineers as “Imagineers.” MORE
Training Membership Management Software AMS Software Member ExperienceHow many times have you heard someone say that they want to make a difference? MORE
Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. But that’s not to say you can’t customize your member experience at all. MORE
Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. And that the association itself belongs to the members , anyway. MORE
Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers. MORE
We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. Move membership from a transaction to an experience. MORE
Contrast this small hotel reservation experience to Marriott or a Hilton or Hyatt where we rarely see language like this. Instead of spending their time messaging their rules, they spend their time trying to provide a nice experience. Related: Some members. MORE
These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. MORE
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. The stream of posts became a way to highlight RTDNA members doing the grueling and challenging work of covering a category three hurricane. MORE
The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else. MORE
I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. Not this member. MORE
The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. Meeting Members’ Needs Through Education and Connection. MORE
Conference Management Mobile Strategy Event App Member Experience“There is no reason anyone would want a computer in their home.”. What a spectacularly incorrect statement. MORE
How many meaningful connections does each member make during the conference? Are you wondering how that can be when members share the same profession or same title or same industry? From our member’s point of view there is actually a lot of variation. MORE
Wondering how to keep your members around forever? Here are 9 ways you can improve their member experience of your organization and engage your members more than ever MORE
If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. Experiences are not a moment in time. MORE
One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right member experience is in figuring out how to use the data associations already have. What does that experience feel like to the customer? MORE
It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? See why engaging new members within 3 days to 3 weeks is critical. MORE
Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people? MORE
Member Experience Related Topics 
YourMembership Blog
JULY 18, 2019
3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.
Smooth The Path
MARCH 14, 2019
Member retention rates are falling, or perhaps they just are not rising. Or your new member renewal rate is far below the average member renewal rate. Or members join but they do not move up in the engagement hierarchy. Once again talk to members.
YourMembership Blog
MARCH 9, 2017
Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities.
Wild Apricot
MAY 2, 2019
Wondering how to keep your members around forever? Here are 9 ways you can improve their member experience of your organization and engage your members more than ever
YourMembership Blog
JANUARY 17, 2019
Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink
Smooth The Path
MAY 22, 2016
If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. Experiences are not a moment in time.
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Associations Now
SEPTEMBER 15, 2017
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. The stream of posts became a way to highlight RTDNA members doing the grueling and challenging work of covering a category three hurricane.
Nimble AMS
OCTOBER 8, 2019
The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. Consider what your members want. members?of
Smooth The Path
JUNE 14, 2016
The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else.
MembersClicks
JULY 8, 2019
And for your association or chamber of commerce, the goal is to ensure your members are happy so they’ll renew. Are you consistently sharpening your skills to better delight your members? Regardless of what industry you work in, we’re all in the people business.
Smooth The Path
MARCH 19, 2017
A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human.
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YourMembership Blog
JUNE 12, 2012
Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.
GrowthZone
OCTOBER 9, 2018
It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? See why engaging new members within 3 days to 3 weeks is critical.
Associations Now
OCTOBER 12, 2016
Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. Of course, once members do get involved, they’re more likely to stay with you.
Nimble AMS
APRIL 22, 2019
Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? As a member-based organization, how can your association go about embracing innovation?
KiKi L'Italien's Acronym Soup
MARCH 23, 2015
One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right member experience is in figuring out how to use the data associations already have. What does that experience feel like to the customer?
YourMembership Blog
JANUARY 5, 2018
The post 3 New Year’s resolutions to improve your association members’ experience. Membership & Marketing Member Retention Professional DevelopmentIf you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. However, it doesn’t have to be this way.
Associations Now
MARCH 16, 2016
Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. And that the association itself belongs to the members , anyway.
Smooth The Path
JANUARY 6, 2016
We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. Move membership from a transaction to an experience.
Smooth The Path
APRIL 5, 2016
I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. Not this member.
Membersuite
APRIL 12, 2017
More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com.
Smooth The Path
JUNE 5, 2016
How many meaningful connections does each member make during the conference? Are you wondering how that can be when members share the same profession or same title or same industry? From our member’s point of view there is actually a lot of variation.
Higher Logic
OCTOBER 17, 2019
Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. Resource: 6 Member Benefits that Convince Association Members to Join and Renew.
MembersClicks
JANUARY 23, 2017
Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. But that’s not to say you can’t customize your member experience at all.
Membersuite
APRIL 12, 2017
Four ways an online community modernizes your association written by guest Andy Steggles from Higher Logic
Socious
OCTOBER 31, 2016
Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?
Higher Logic
MARCH 27, 2019
The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. Meeting Members’ Needs Through Education and Connection.
Higher Logic
APRIL 4, 2019
Once again, knowledge of a community language helps people feel like they are an integral part of the group, fostering a stronger sense of member or customer loyalty. Disney refers to all of their staff as cast members and their engineers as “Imagineers.”
Higher Logic
JUNE 13, 2019
The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%).
Higher Logic
MAY 16, 2019
A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.
Higher Logic
AUGUST 15, 2017
Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.
Higher Logic
FEBRUARY 28, 2019
It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).
Higher Logic
NOVEMBER 29, 2018
Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?
Socious
OCTOBER 10, 2016
Email Communication Membership Management Software Member ExperienceI’m attending a wedding next month.
Smooth The Path
SEPTEMBER 3, 2019
Contrast this small hotel reservation experience to Marriott or a Hilton or Hyatt where we rarely see language like this. Instead of spending their time messaging their rules, they spend their time trying to provide a nice experience. Related: Some members.
Higher Logic
DECEMBER 14, 2017
You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. Personalize the Member Experience.
Socious
OCTOBER 26, 2016
Training Membership Management Software AMS Software Member ExperienceHow many times have you heard someone say that they want to make a difference?
Socious
DECEMBER 14, 2016
And neither do your members. AMS Software Member Experience PersonalizationRemember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser? Do you miss that? Because I don’t.
Socious
NOVEMBER 28, 2016
Conference Management Mobile Strategy Event App Member Experience“There is no reason anyone would want a computer in their home.”. What a spectacularly incorrect statement.
Smooth The Path
SEPTEMBER 5, 2019
Members don’t want to be scammed. Professionals can trust associations, and sometimes we just need to remind members and potential members that we are the trusted source for the profession or industry.
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