Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. It’s the association industry’s first online community and social mobile app built into an association management software.

Creating a member experience that yields growth

HighRoad Solution

Association members follow the same process when they’re making decisions about attending events, renewing their membership, or getting certified. when they engage with your association. member engagement Member experience Email Automation member conversion member retention

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Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink

Member Benefits Take a Back Seat to Member Experiences

Smooth The Path

What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

5 ways an online community is key to delivering a great member experience

Nimble AMS

Delivering value for your members is what your association is all about. You’re the place your members go to stay informed, network, and advance their careers. In fact, Community Brands research shows that networking is one of the primary reasons members join an association.

Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. Find out precisely how your members are suffering and consider offering them solutions by providing information, training, and community.

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. I have been shouting this from the rooftops because members have told me this in interview after interview. Increased new member engagement over time, improves all member engagement. New member engagement programs do work!

5 Unique Ways to Improve Your New Member Engagement Program

Smooth The Path

Shirley looked at the metrics of her 6-month new member email campaign. Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New Member Engagement Study is program planning never really ends. The most successful program managers continually experiment, measure, and evolve their programs.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Responsive Associations Boost Early Member Engagement

Smooth The Path

When members get no response, they may think the association is another bureaucratic mess with no focus on customer service. It is worth noting that most members and potential members are blind to how busy the staff may be pre-conference or during other crunch times. One more step toward engagement. The post Responsive Associations Boost Early Member Engagement appeared first on Smooth The Path.

The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. Their excitement is at an all-time high the moment they click join , and they are super receptive, at least, for awhile… We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members.

Relaunching the New Member Engagement Study

Smooth The Path

Does your association have a new member onboarding, orientation, or welcoming program? Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands. In the two years since my partners at Dynamic Benchmarking, and I created the New Member Engagement Survey, new member onboarding programs have changed.

Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Members mirror these same feelings. Members are most satisfied when they are allowed to engage at the level they want to engage at. Some feel pressure maybe even guilt to become more engaged and members say they do not like that. Some members aspire to participate more but run into barriers and they do not like that either. Rather, members like to pick their level of engagement. There is no one definition of member engagement.

The Formula for Member Engagement

Smooth The Path

The new member engagement rule of three. The post The Formula for Member Engagement appeared first on Smooth The Path. Member Engagement association value association value trigger point attendee engagement creating a member experience delivering value engaged members member engagement member experiences membership value perception of valueRelated: . Good moods are contagious at conferences.

How to Create a Better Member Engagement Scoring Model For Your Association

HighRoad Solution

While their membership may seem homogeneous, even small associations have a great deal of diversity among their members. member engagement Member experienceEver since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc.

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Organizations of all sizes and types unknowingly deliver poor user experiences. Members are frustrated by websites that don’t remember their login or that they need to manage multiple logins, applications that ask for too much information, unreturned calls, receiving emails that do not apply to them, not getting timely event notifications, and more. Join as a member and read every single automatic message the system sends and note how quickly you have access to resources.

Amanda Kaiser Webinar: Fueling New-Member Experiences

GrowthZone

It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? Join us on Thursday, October 11th, when membership expert and guest presenter, Amanda Kaiser, will explain how associations can focus on new members in order to successfully engage all members. See why engaging new members within 3 days to 3 weeks is critical.

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? The New Member Engagement Study , a collaboration between Kaiser Insights LLC, Dynamic Benchmarking , 12 research partners, and 160 association professionals, explores these questions and more.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. Members like Arlene are the ones who enable associations to thrive.

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce. Back then, more members were more engaged. Our organizations cannot continue without engagement. But I do see some association professionals addressing the member engagement problem for their organization.

Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

What does this have to do with member engagement? Those member engagement shortcuts may do precisely to our members what the big corporations do to us. Should we force non-members to buy a membership to attend the conference? But each time we come up with a strategy that benefits the association more than the member, members know. New members hardly know a think about the association. The new member engagement rule of three.

Solve Your Member Engagement Problem to Solve Your Acquisition Problem

Smooth The Path

New members typically don’t join for the reasons we think they join. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? Word of mouth is the top reason most new members join. If you ask new members, most can trace their knowledge of the association back to who first recommended you to them. Our members want the certification and the designation.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Membership Hack: Storify Member Experiences

Associations Now

Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. Storify is a free and easy-to-use tool that aggregates several social media platforms into a single live blog stream, creating a dynamic and engaging way to tell members’ stories as they happen in real time. In many ways, the collection of stories gave members motivation. “We

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? We develop memories surrounding the people, the experiences, and the things we learn.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members.

Personalize your members’ experience throughout their career journey

Nimble AMS

The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. We’ve all come to expect highly personalized online experiences like those of Amazon and Netflix. The findings show that members are interested in receiving personalized content from their associations. Consider what your members want. members?of

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketingDuring ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

What 3 things will your association do well this year?

YourMembership Blog

Member Engagement + Retention Membership Management Thought Leaders association goals association leaders association management association members association membership growth member engagement member experience member re-engagement membership growth membership management membership marketing strategic planningBe selective with where and how you spend your time and resources.

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Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. Now every once in a while, a seemingly inappropriate email from a new member trickles into the Executive Director’s email box. In these emails, new members are asking to get more involved, or are asking for their login credentials, or are asking for a resource the association does not even have.

How to Customize Your Member Experience (With Limited Time and Money)

MembersClicks

Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. Yeah, that would be great (just think of the engagement!), But that’s not to say you can’t customize your member experience at all. There are a few things you can do to make your members feel special, even if you are only a staff of 1 - 2.

Defining the Goal of Member Engagement

Association Success

Before setting out to increase engagement, ask yourself: what does it look like for our association? What does member engagement mean to you? As a Culture Consultant, my area of expertise is the internal and external cultures of employees, customers, and members. When it comes to member engagement, I believe that engagement is the outcome of a strong culture. First you must decide what engagement means for your association.

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

Career Centers eLearning Industry News + Trends Member Engagement + Retention Membership Management Product Information Revenue Solutions Social Media and Business Trends Thought Leaders association career center association industry association leaders association management software disney world learning management system member engagement member experience orlando destinations professional education st.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. What makes it trendy now and soon a staple of learning is it’s shorter, crispier and engaging nature, changing the way your association […]. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum.

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