3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities.

Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. Increased new member engagement over time, improves all member engagement.

Relaunching the New Member Engagement Study

Smooth The Path

Does your association have a new member onboarding, orientation, or welcoming program? Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands.

Career events boost member engagement, too.

YourMembership Blog

Connect your members with companies hiring their skillsets + meeting their professional interests. Your members are the lifeblood of your association. You’re constantly designing programs during the member lifecycle, looking for smart ways to provide value at the right time. Some great times to connect are when: A member experiences a career transition. Career Centers Member Engagement + Retention

Responsive Associations Boost Early Member Engagement

Smooth The Path

When members get no response, they may think the association is another bureaucratic mess with no focus on customer service. It is worth noting that most members and potential members are blind to how busy the staff may be pre-conference or during other crunch times.

Membership Hack: Storify Member Experiences

Associations Now

Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. The stream of posts became a way to highlight RTDNA members doing the grueling and challenging work of covering a category three hurricane.

Personalize your members’ experience throughout their career journey

Nimble AMS

The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. Consider what your members want. members?of

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.

Amanda Kaiser Webinar: Fueling New-Member Experiences

GrowthZone

It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? See why engaging new members within 3 days to 3 weeks is critical.

Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Members mirror these same feelings. Members are most satisfied when they are allowed to engage at the level they want to engage at. Some feel pressure maybe even guilt to become more engaged and members say they do not like that.

The Formula for Member Engagement

Smooth The Path

The new member engagement rule of three. The post The Formula for Member Engagement appeared first on Smooth The Path. Related: . Good moods are contagious at conferences. Who are the Stephanies in your association?

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? Build a robust plan for new member engagement.

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce.

Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

What does this have to do with member engagement? Those member engagement shortcuts may do precisely to our members what the big corporations do to us. Should we force non-members to buy a membership to attend the conference?

Solve Your Member Engagement Problem to Solve Your Acquisition Problem

Smooth The Path

New members typically don’t join for the reasons we think they join. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? Word of mouth is the top reason most new members join.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Organizations of all sizes and types unknowingly deliver poor user experiences. Members are frustrated by websites that don’t remember their login or that they need to manage multiple logins, applications that ask for too much information, unreturned calls, receiving emails that do not apply to them, not getting timely event notifications, and more. Join as a member and read every single automatic message the system sends and note how quickly you have access to resources.

How to Create a Better Member Engagement Scoring Model For Your Association

HighRoad Solution

While their membership may seem homogeneous, even small associations have a great deal of diversity among their members. member engagement Member experience

Why Engagement Must Be Built Into the Member Experience

Associations Now

Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention.

39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%).

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. Deeply understanding members is at the root of it all. Related: Member Engagement Research.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different. Experience.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. Members can just hit reply. Has there been any member feedback?

What 3 things will your association do well this year?

YourMembership Blog

Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.

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7 lucky reasons to attend Xperience 2017.

YourMembership Blog

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.

How to Customize Your Member Experience (With Limited Time and Money)

MembersClicks

Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. Yeah, that would be great (just think of the engagement!),

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention.

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7 vows to marry AMS tech and your association mission.

YourMembership Blog

Here’s a model to identify where your association management software comes up short and what to do if it does. Successful association management software is like a well-constructed wedding cake.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

For companies, it is the foundation of every experience. Considering that many modern-day consumers want to make a real and meaningful difference with their dollar, why not tune into that and involve your customers or members in the opportunity to do so? Purpose – what is it?

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

New Members Feel New For Longer Than We Think They Do

Smooth The Path

Sometimes I’ll ask members how long they have been a member and they’ll say eight years, no wait 15 years. Sometimes a member may have only been with the association for two years and identify as a long-time member (this is rare).

Defining the Goal of Member Engagement

Association Success

Before setting out to increase engagement, ask yourself: what does it look like for our association? What does member engagement mean to you? As a Culture Consultant, my area of expertise is the internal and external cultures of employees, customers, and members. When it comes to member engagement, I believe that engagement is the outcome of a strong culture. First you must decide what engagement means for your association.