Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

It’s the association industry’s first online community and social mobile app built into an association management software. Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back.

What 3 things will your association do well this year?

YourMembership Blog

Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.

Ohio 161

7 vows to marry AMS tech and your association mission.

YourMembership Blog

Here’s a model to identify where your association management software comes up short and what to do if it does. Successful association management software is like a well-constructed wedding cake.

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Membership Software Association Management Software. Management Team. Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ?

How to Customize Your Member Experience (With Limited Time and Money)

MembersClicks

Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. Yeah, that would be great (just think of the engagement!),

Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. Members can just hit reply. Has there been any member feedback?

An AMS to optimize your association’s financial operations.

YourMembership Blog

We’ve been busy at YourMembership, enhancing our technology solutions to improve your association membersexperience, streamline your operations and processes, and help your organization grow. YourMembership’s AMS now integrated with QuickBooks Online and Great Plains.

Five Essential Takeaways from #AskJP

YourMembership Blog

Without question, associations are interested in connecting with millennials as both members and leaders. They also need to utilize technology that captures the member experience. This level of connectivity allows the member to have more control.

What to Do When Your Members Hate Technology

Socious

You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. From my experience, it’s because they’re breaking one key rule without knowing it. Once associations start following that rule, they are able to engage younger members with ease.

The Decision to Renew – What are You Doing to Make it an Easy Choice?

YourMembership Blog

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year.

Living in the Golden Age of Disruption

YourMembership Blog

The pace of change we experience today is both exhausting and exhilarating, depending on your perspective. If you can’t match free same-day delivery, you had better deliver over-the-top customer experience in your stores.”

Austin 130

9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Why Are Member Personas Important?

What’s Next? 6 Membership Trends to Watch in 2017

Socious

A lot has changed on the membership side of things as well and it will continue to change this next year. We talk to dozens of membership organizations every day and we’re constantly amazed by how much has changed for them recently. From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing?

What to do when the Wrong Person Mistakenly Gets Access to a Member Benefit

Smooth The Path

What do we do when a non-member gets access to a member-only benefit? Sometimes the system accidentally gives the wrong person access to member-only resources. Non-members may come to a chapter event without registering. Related: Member-proofing your association.

Our Vision of the Future of Membership Software Technology

YourMembership Blog

Deliver high value content and services to members that align with the organization’s stated values. I want to highlight three areas where we will experience significant change this year that will ultimately have a positive impact on the associations we serve as well as their members.

Become a Member (Again) - Friday Fix

YourMembership Blog

Membership Software Association Management Software. Management Team. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. My experience?

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Membership Software Association Management Software. Management Team. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends.

How to Use Metrics and Data in Membership Organizations

Association Success

How can you leverage metrics and data to increase member engagement? There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. Clarify who your members are. You can capture these quickly and easily using personas and member journey maps. Know your core membership data points.

Five Things Associations Can Learn From Amazon

YourMembership Blog

Membership Software Association Management Software. Management Team. Ideas to help you engage, empower and retain members. January 25th, 2012 | Posted in Membership Management , Social Media and Business Trends. Associations can use this same strategic thinking and customer focus to win over members. Prime membership. Amazon offered a paid membership program that bundled free 2-day shipping, free streaming video and other perks.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey.

Association Brain Food Weekly: 11.9.18

Reid All About it

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . What member data should you collect?