Association Analytics
APRIL 1, 2024
In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.
Achurch
APRIL 2, 2024
“It’s time” The feeling hits you. Your association has outgrown your AMS. Your business rules don’t fit the AMS. People are complaining about the AMS. Maybe all three of those are happening. You know it’s time for a new AMS. So, how can you prepare your organization for an AMS selection ? There are several constituencies that need to be brought on board before moving forward- let’s go through them.
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WBT Systems
APRIL 1, 2024
Building AI into your association’s practices is a careful balancing act. It makes sense to use AI to automate menial tasks and extend your capabilities.
MultiBriefs
APRIL 4, 2024
{summary} Associations need a successful marketing strategy in order to thrive. It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
NXUnite
APRIL 2, 2024
Companies gave $29.48 billion to nonprofits last year, representing an incredible 3.4% increase. Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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.orgSource
APRIL 1, 2024
Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing.
Association Adviser
APRIL 1, 2024
The 2024 Association Benchmarking Survey is now open, and your individual input matters! The Association Benchmarking Survey is one of the most important resources Association Adviser creates each year for the association community. But we need your help gathering your personal experiences as a professional involved in your association’s member engagement efforts.
Freestone
APRIL 1, 2024
Introduction According to the latest Community Brands research, 51% of association members rank continuing education as the most important membership benefit. With the right best practices and a little time, your organization can ensure your continuing education program is a valuable member benefit and a driver of non-dues revenue. Keep learners invested in your learning program.
HighRoad Solution
APRIL 3, 2024
Families are connected. They're committed. They're complicated. They have the right intentions but can come up short at times. But in the end, they represent support. And while family members may take on different roles and drive different dynamics within the brood, they're still best when they're functioning together as a unit. Most wouldn't necessarily see AI as just another family member but I do think it's fair to say, that AI—regardless of the attributes and the functions it serves—is best
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Reid All About it
APRIL 5, 2024
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help.
NetForum
APRIL 4, 2024
Your ability to engage donors and drive revenue effectively depends heavily on the software you select. Here are six fundraising activities your association’s software should help you do better and faster. 6 ways your association management software supports fundraising activities appeared first on NetForum Association Management Software.
Spark Consulting
APRIL 3, 2024
We all know that one of the top reasons people voluntarily leave their jobs is bad management. Bad management can express itself in a variety of ways: the infamous “one person screwed up/took advantage of the organization so let me send out a cranky email to everyone setting up a Draconian new policy,” the capricious boss who takes out bad moods on staff, the micro-manager, the boss who never, ever backs staff members in confrontations with volunteers or members, the boss who plays f
NXUnite
APRIL 5, 2024
When planning an event for your nonprofit or association, you’re probably focused on securing a venue, soliciting sponsor support, and encouraging people to register for your event online. Likely, you’re not anticipating things that could go awry at your event. However, all event organizers know there’s a chance that something will go wrong, such as the internet going out, your check-in software malfunctioning, or attendees getting lost.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Aaron Wolowiec
APRIL 5, 2024
Developing a strategic plan can be complex and time-consuming. It requires a lot of data collection, analysis, and synthesis, as well as creativity, collaboration, and communication. It also requires a lot of flexibility and adaptability because of the need to routinely update and revise a plan to reflect changing realities and opportunities. This is exactly where AI can help.
Associations Now
APRIL 2, 2024
The iSeatz survey features input from members beyond associations, including season-ticket holders and participants in subscription and loyalty programs. Members of a wide variety of groups are looking for value, belonging, and personalized attention, according to a new report. The Benefits of Belonging , released last month by loyalty technology company iSeatz, is based on online surveys of more than 2,000 managers and customers of membership groups, which encompassed clubs, professional associ
AMR Management Services
APRIL 3, 2024
Associations are often looked to provide thought leadership materials, e-books, and even textbooks for the profession or industry they represent, and it’s no secret that traditional print publishing at a small scale can be tricky and expensive. Many associations have turned to electronic self-publishing as a more efficient method to fulfill this element of their… The post Three Simple Steps to Self-Publishing for Associations first appeared on AMR Management Services.
Achurch
APRIL 2, 2024
Generational labels—Boomer, Gen X, Millennial, and Gen Z—are a familiar shorthand used to describe a roughly 20-year cohort. Generational differences may help explain individual mindsets, but overreliance limits your ability to build high performing, connected teams. Below we share common areas where intergenerational friction bubbles up and our tips for managing multi-generational teams.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
CMA Solutions
APRIL 3, 2024
In early 2023, when multiple high-profile regional banks suddenly collapsed , surviving institutions across the country were asked a series of questions by customers and the media. Is our money safe? What measures are in place to prevent a similar crisis? Can you explain the sector’s financial health? Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy.
Associations Now
APRIL 4, 2024
Leaders are under more pressure to speak out on hot topics. The right response is a function of a good plan—and some organizational awareness. The current news cycle is stressful for a lot of associations—at least two major global conflicts, an election year, plus anxiety over immigration, the economy, and more. Even if you as a leader don’t see the need to weigh in on today’s hot topic, there’s a good chance a substantive group of members or other stakeholders do want to see you speak out.
Effective Database
APRIL 3, 2024
Don't be a hoarder! The simple truth is that it's almost "free" to collect data. Or at least that's how it seems. Set up a field in the database, send out an email and ask for the data, and voila, you're collecting new data. The problem is that, in many (most?
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