Forces Impacting Our Success: MSAE Members Complete PESTLE Analysis

Aaron Wolowiec

During the Michigan Society of Association Executives, members and attendees had the opportunity to participate in a facilitated exercise to identify and explore current forces at play that are affecting them and their organizations.

Geospatial Analysis and Predicting the Future

Association Success

All of this (combined with the knowledge of what type of members go to conferences and how far members and customers travel to conferences) enables us to do some fancy analysis and predict our attendance at an event and how much revenue it will bring in—even if we are planning years ahead. Which visual representation permits your data to come to life in the most palatable, efficient, understandable way? What does it mean not to be behind the geospatial curve?


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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories.

How to Conduct a SWOT Analysis for Association Planning


What is a SWOT Analysis? Taking time to regularly analyze these factors is an important part of strategic non-profit planning and analysis. How to Conduct a SWOT Analysis? For a general analysis, keep it simple. The results of the SWOT Analysis should be used to determine what’s working and where improvements can be made. The first step is making the decision to conduct the analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

The "new normal" is now a little less new, a little more normal. Does that mean your current LMS strategy is in need of a refresh? Join Amanda Davis and Liam O’Malley to learn how to navigate the selection process from beginning to end so that your organization and eLearning content can truly flourish.

Can Real-Time Public Relations Analysis Help Association Marketers?

Associations Now

New research looks at ways that analysis of social media and online forums can help marketers understand their association’s relationship with key stakeholders and evaluate campaign messaging. We can get an analysis of what is happening between your organization and the key public.”.

Root Cause Analysis of Dysfunction in Your Board of Directors

Leading Associations

The post Root Cause Analysis of Dysfunction in Your Board of Directors appeared first on Leading Associations. In part three of my series on Board of Director’s dysfunction, I want to discuss identifying the root cause of the issues within a board.

How Data Analysis Helps Create Better Events

Associations Now

Lend a Helping Hand Data analysis firms like Bear Analytics are quickly gaining popularity in the association space, but if you’re not working with a big budget it might be a challenge to hire an outside firm. Recent trends in data analysis are starting to touch every part of the association business, and that includes tradeshows. Ultimately, Cutts says that association savvy matters more than pure data-analysis capabilities. Selling data analysis to the board?

Data in Action: Acquisition and Analysis

Association Success

Using what we learned and continue to learn, I have put together a guide to successful data acquisition and analysis. A foolproof guide to getting the most out of your association’s research. When exploring new markets as an association, whether that be in new geographical regions or new types of services, it is imperative that you have a map to guide you. You can acquire the information you need before diving in and investing in a project through careful research and data analytics.

Daily Buzz: How Trend Analysis Can Benefit Associations

Associations Now

The post Daily Buzz: How Trend Analysis Can Benefit Associations appeared first on Associations Now Your organization might not engage with every viral trend, but you should pay attention to what fads show about human behavior. Also: how boards can help new leaders. When trends come and go quickly, it can be easy to dismiss them as a passing fancy. But whether you engage with them or not, it pays to study them, says Colleen Dilenschneider on Know Your Own Bone.

Understand what your year-end data is telling you

HighRoad Solution

Data Analysis member engagement goal setting marketing analysisWhether you’re setting annual performance goals, making changes to association programming , or moving into a new membership service, no decision should be made without first examining the previous years’ data.

eBooks and Associations: Anatomy of an analysis

SCD Group

The Wall Street Journal recently ran a column by Nicolas Carr (author of The Shallows: What the Internet is Doing to our Brains) headlined Don't Burn Your Books—Print Is Here to Stay. The e-book had its moment, but sales are slowing. Readers still want to turn those crisp, bound pages. SCDdaily Note : I’m a bit biased on this topic because I do not like eBooks because I generally read “business books” that I yellow highlight and mark with sticky notes.

eBook 61

Guidestar Analysis: Gender Pay Gap Still Significant at Large Nonprofits

Associations Now

The nonprofit reporting firm’s analysis of nearly 100,000 nonprofit 990 forms found that salaries have rebounded nearly to pre-Great Recession levels. But even in an improving salary environment, the gender pay gap persists, especially in large organizations, the analysis found. ” The Guidestar analysis could spark deeper conversations at nonprofits across the board, Nonprofit Quarterly Editor-in-Chief Ruth McCambridge wrote this week.

Analysis: Lobbying Spend Increases in 2017, but Lobbyist Numbers Drop

Associations Now

A new analysis by the Center for Responsive Politics and The Hill found that lobbying spending was at a five-year high for the first half of 2017. The post Analysis: Lobbying Spend Increases in 2017, but Lobbyist Numbers Drop appeared first on Associations Now Many associations and advocacy groups shifted their lobbying strategies to reflect the new political climate.

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

The post Buzz-Worthy Advice for Member Engagement and Market Analysis appeared first on Associations Now A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next.

Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Flickr Photo by Matthew Field. Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?”

Learn about the key indicators that dictate whether you need a new membership model

HighRoad Solution

Lead Generation & Growth Strategies Change Management Data Analysis Membership Growth Adapting new technologies member retention data integration

Hear Reggie and Ron talk association digital maturity

HighRoad Solution

Lead Generation & Growth Strategies Data Analysis member engagement Adapting new technologies data management"Our stacks are mismatched to our future," said Reggie Henry, Chief Information and Engagement Officer at ASAE.

Leverage HighRoad Spark to build your persona segments

HighRoad Solution

Lead Generation & Growth Strategies Personas Data Analysis data management data integrationTruth for most associations—you’re sitting on a mountain of valuable data, but it often feels disconnected.

Understand why data hygiene is a critical marketing element

HighRoad Solution

Lead Generation & Growth Strategies Data Analysis member engagement data managementBreaking up can be hard. Whether you’re ending a romantic relationship or a friendship that’s no longer serving you, saying goodbye to something or someone that feels familiar is uncomfortable.

Hone in on what your virtual conference is telling you.

HighRoad Solution

Lead Generation & Growth Strategies Data Analysis Lead Scoring data management virtual conferenceKate Hudson was onto something. And not because she did the 60s style purple sunglasses and cream-colored boa right in the year 2000 Almost Famous film.

Learning plans for the New Year

Aaron Wolowiec

To determine what should comprise a learning plan for you or your team, consider the following three-step approach: Organizational Analysis. Performance Analysis. January has nearly come and gone. It’s hard to believe. Just this week my chiropractor reminded me that 2015 is about 1/12 over. It seems like only yesterday I was gearing up for the hustle and bustle of the holidays: decorations, cards, presents, baking, parties and the like.

Optimizing Your Data to Deliver Conversions

HighRoad Solution

Personas Data Analysis Marketing Automation member engagement conversion rate optimization Email Automation member conversion data marketing data managementData-based marketing is nothing new. All marketing is based on some data.

Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits?

Beth Kanter

Her most controversial point was: “Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits.”. ” Deborah is concerned that the permission to “relax” will encourage sloppiness in data research methods, although we all did agree that nonprofits do not need to do the kind of quantitative analysis that is has to pass peer reviews in order to be accepted by an academic journal.

R is for Open Source Statistical Analysis Programming Language

High Context

I read in the New York Times today about an open source programming language and environment for conducting statistical analysis. The story indicates it is easier to use by non-programmers who want to do custom analysis. R, the Software, Finds Fans in Data Analysts : R is also the name of a popular programming language used by a growing number of data analysts inside corporations and academia.

How high is high and how low is low? Steady State Analysis is your "Early Warning Advisor"

Experts in Membership Marketing

The formula is called 'Steady State Analysis' and is one of the most important, foundational, formulas you can use to assist you in developing your member acquisition and member retention strategies. Steady State Analysis defines the equilibrium of total membership where members gained will equal members lost. Here are a few examples of how to calculate Steady State Analysis: Annual New Member Input: 1,000 Lapse Rate: 20 1,000/.20

Your Guide to the Most Important Membership Numbers You Need to Know

Membership Marketing

Growth Calluclation Lifetime Value Potential Analysis Renew Steady State Analysis TenureTo find success and be effective in membership marketing there are some essential concepts that you need to master. These concepts are as simple as determining the response rates of your marketing efforts, to the more complex calculations like how to determine the long term steady state of your organization's membership.

Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

Conduct a SWOT analysis. Even conducting a simple SWOT analysis when freshening up your conference plan can really improve implementation. Best Practices Communication action ASAE Basecamp communicate consultant Donna Oser evaluate execution Forbes framework gap Harvard Business Review HBR blog implement insight Nashville Now Daily pitfalls plan Porter''s Competitive Forces power questions scan strategy SWOT analysis

Quick Tips and Ideas – The Role of Market Research and Data Analysis in Recession-Proofing Your Association

Association 20/20

Develop “X-Ray” Vision through Market Research and Data Analysis . Gather and maintain a 360 degree view of the direct and indirect opportunities and threats to your association by observing, measuring and monitoring trends and developments through market research and data analysis.

10 tactics to ensure your strategic plan addresses member learning

Aaron Wolowiec

Conduct a full SWOT analysis to identify learning gaps and priorities, environmental cues and organizational capacity. Explore opportunities for the application of web-based, virtual and hybrid programs based on survey analysis and market research.

Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

Attendance Marketing attendance analysis attendance marketing attendees behavioral data conference best practices engagement Trade show marketingThis is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Conference Attendance Growth Realized Through Group Plans

Velvet Chainsaw

Exhibitors, staff, vendors and speakers are often eliminated from the list to base the analysis on “true” attendees. Four out of five times, this analysis is gold. Uncategorized attendance analysis conference best practices meeting best practices Most of the time, we don’t have a good handle on who is truly attending our conference. Seriously, we don’t. But there is a way to glean insight just by using emails provided at registration.

Four Questions to Answer before Setting a Membership Growth Goal

Membership Marketing

Cost of Wrong Strategy Economics Marketing Channels Marketing Planning Potential AnalysisThe late, great Yogi Berra once said, “If you don’t know where you are going, you might end up someplace else.” His thoughts certainly hold true in membership marketing. Everyone likes a catchy phrase. A leader may have stated a goal like, “20,000 members by the year 2020.”

A 5-Step Framework for a Successful Member Data Project

Higher Logic

Working on a member data analysis project for your association? The post A 5-Step Framework for a Successful Member Data Project appeared first on Higher Logic. This useful framework will guide your efforts.

Web Analytics Association Sets Measurement Standards - TypePad

The Big Picture

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis , aimed at eliminating the confusion around the most basic Web analytics terms. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Happy Birthday, PowerPoint! Main. |

Introducing the Virtual Event Sponsorship Program

Moery Company

The first one is building a custom virtual sponsorship program, starting with an in-depth analysis of your association. Then we will develop a new pricing structure and new sponsorship inventory based on the analysis of your association and industry.

Wild Apricot Software News November 2013

Wild Apricot

Here’s a look at some of the initial groundwork that our design and analysis team has begun for future versions beyond 5.0. news Wild Apricot

What is the difference between reporting and Business Intelligence anyway?


These two analysis tools serve different purposes. Don't get left behind. Find out how Business Intelligence can help you

Plexus Consulting Group?: Strategy for Unpredictable Times

Plexus Consulting

A traditional approach for organizational strategy is based on the view that with sufficient analysis, organizations can make reasonable assumptions about their markets, financial and human resources, technology and customer services, and be successful. skip to main | skip to sidebar. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S.

Plexus Consulting Group?: Strategy for Unpredictable Times

Plexus Consulting

A traditional approach for organizational strategy is based on the view that with sufficient analysis, organizations can make reasonable assumptions about their markets, financial and human resources, technology and customer services, and be successful. skip to main | skip to sidebar. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S.