Higher Logic

JANUARY 29, 2019

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

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Wild Apricot

AUGUST 9, 2019

Want to grow your membership? Here are 101 ways your organization can attract and recruit more members both in the short and long term.

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Associations Now

JANUARY 7, 2019

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. I have a lot to live up to with this year-beginning column. See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.

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Velvet Chainsaw

JANUARY 3, 2019

Change is hard. Foresight—looking forward—is hard. Why? Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness.

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Speaker: John Blackmon - CTO, CAIO ELB Learning

Did you know that (VR) training is becoming more of a mainstream strategy in the eLearning Industry? This learning modality has changed dramatically over the past 2 years, and several organizations have proven it has better results than traditional eLearning - but why and is it worth it? Join John Blackmon, CTO and Chief AI Officer of ELB Learning, and creator of CenarioVR and Lectora, for an honest look at data points and common myths — including needing a camera to get started or a headset to

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Delcor

MARCH 15, 2019

Before embarking on an association management software (AMS) selection this year, get clear on two things: Why you want a new AMS. What you want in a new AMS. LET’S START WITH THE WHY. Why is your organization considering new association management software? Do you need new functionality? Is your software so customized you can’t upgrade it? Is your association starting a new line of business?

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Associations Now

APRIL 5, 2019

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And it’s getting more interactive, too. It’s way cheaper to send out another email or social ad than it is to go to all the trouble of physically printing something out and delivering it through the mail.

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Velvet Chainsaw

JUNE 17, 2019

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures. But when it gets to “go time,” does that culture manifest at your conferences and meetings? Online forums have tackled this issue in recent weeks and it is clear that not all organizations support their on-site operations effectively or consistent

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Delcor

MARCH 1, 2019

Are you losing confidence in your association’s IT executive? Perhaps you’re beginning to wonder if you have the right person in the CIO or IT Director role. In professional sports, an owner is quick to replace their head coach when the team isn’t performing. However, when one of your dedicated, hard-working employees is struggling, bringing in a coach for your IT executive is often the best approach.

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Reid All About it

NOVEMBER 29, 2019

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. Association silos have been a topic of conversation for years now.

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The time is right for nonprofits to do more with learning tech! Nonprofit organizations seem to have accelerated their interest in eLearning tech as of late. Driving this need are several factors including reaching a remote workforce, growing demands for training, and changing regulations. The challenges nonprofits face are not dissimilar from for-profit companies, yet there are notable differences.

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YourMembership Blog

DECEMBER 17, 2019

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have emphasized training and continuing education, are one area where association professionals (Pros) are very focused.

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WBT Systems

NOVEMBER 25, 2019

11 Catalysts for Cross-Departmental Collaboration. Read more about 11 Catalysts for Cross-Departmental Collaboration.

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Higher Logic

DECEMBER 12, 2019

Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare. For example, remember the video of the West Jet airline steward that went viral?

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Blue Sky eLearn

DECEMBER 6, 2019

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Jamie Notter

JANUARY 14, 2019

One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle. And since we push it away as “too complex,” we lack a tangible vocabulary for it, which only serves to reinforce our (inaccurate) conclusion that culture is hard.

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GrowthZone

DECEMBER 3, 2019

Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging. Most boards use a “big picture” approach to decision making. To ensure your board is “seeing the forest for the trees,” prepare a presentation that outlines quantifiable vs. indirect benefits and defines the difference between ROI and VOI (value on investment).

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Wild Apricot

MAY 9, 2019

Crowdfunding for nonprofits might seem intimidating, but many organizations are using it to great success. In this post, I break down the steps your organization needs to take to succeed as well as reviewing 5 common crowdfunding platforms.

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Smooth The Path

DECEMBER 19, 2019

What if you could create a member organization from scratch? What would you do to bake engagement into the structure from the start? I have consulted with a handful of professionals who did just that, and the process was super exciting! Culture experts say that culture will happen no matter what, but the best cultures happen with some planning and encouragement.

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For the 9th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!

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Association Adviser

DECEMBER 17, 2019

Career center networks reinforce membership value and investment in your association. Let's explore three reasons why joining a career center network is smart for associations. The post 3 Reasons to Join an Association Career Center Network appeared first on Association Adviser.

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Association Success

JUNE 6, 2019

5 Ways Associations Can Show the Love to Mid-Career Professionals It begins innocently enough. Career milestones are reached. You find yourself in conference sessions instructed noticeably below your skill level. The interns at your office look, maybe even are, young enough to be your children. You may not yet be a C-Suite leader, but you’d be kidding yourself attending a Young Professionals happy hour.

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Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted th

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YourMembership Blog

NOVEMBER 22, 2019

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. According to the Community Brands Member Engagement and Loyalty Study, job opportunities rank in the top 10 of most important benefits to members of professional associations. The study. The post Does your association value job boards as much as your members do?

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Speaker: Karl Kapp, Ed.D., Professor of Instructional Design and Technology

We all know that L&D organizations need to be ready for the future, but what does being future-proof actually look like? Between new technologies and unpredictable events worldwide, it can be difficult to know what challenges we should be ready for. In this exclusive webinar with Dr. Karl Kapp, you'll learn how to make intelligent, informed decisions for your organization's future by looking to the convergence of technology, learning, and business needs.

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WBT Systems

DECEMBER 16, 2019

In 2020, Stop Busywork and Concentrate on Deep Work. Read more about In 2020, Stop Busywork and Concentrate on Deep Work.

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Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the

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HighRoad Solution

JANUARY 7, 2019

Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark. You would fill up your programs faster and reduce wasted time and money across your organization. What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity?

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Jamie Notter

MARCH 5, 2019

The biggest reason our efforts to improve employee engagement over the last 20 years have been a horrible failure might surprise you: it’s because we’ve been trying to make people happy. Our collective image of an engaged employee is someone who likes coming to work, someone who smiles a lot, someone who has a positive sentiment about their workplace.

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Speaker: Joseph Suarez - Learning Experience Designer at Suarez Media Production

What makes an instructional video engaging and effective? Why do Learning and Development professionals often struggle to produce quality videos? What can we do to change that? In this webinar, Joseph Suarez will break down the craft, the art, and the science of video production and reveal how to leverage the production process to create great videos of all types and sizes.

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GrowthZone

NOVEMBER 26, 2019

More tricks and tips for association new-member onboarding planning. SET A BUDGET. Statistics show that it costs 7x more to obtain a new member than to retain a current one, and that first-year members have the lowest renewal rates. New-member onboarding is a process that is clearly worth investing in, and with some planning and organization, it will make a big difference in an association’s success.

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Wild Apricot

JANUARY 15, 2019

Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more.

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Membersuite

MAY 27, 2019

Millennials are the biggest generation in the workplace, but only account for 19% of association members. Learn how you can do better than this benchmark by improving the membership experience - and retention - for young professionals.

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