2019

An Unexpected Solution for Professional Burnout: Association Membership

WBT Systems

An Unexpected Solution for Professional Burnout: Association Membership. Read more about An Unexpected Solution for Professional Burnout: Association Membership

11 Elements of a Winning Member Engagement Strategy

Higher Logic

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

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Membership Q&A: What’s the Most Effective Renewal Cycle?

Spark Consulting

When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.

101 Ways To Get New Members For Your Organization

Wild Apricot

Want to grow your membership? Here are 101 ways your organization can attract and recruit more members both in the short and long term

Here's How to Write an Effective New-Member Welcome Email

Welcome emails have an incredibly high open rate (50-60%). Read here to learn tips for taking full advantage of your valuable, one-time opportunity to reach new members.

Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. We hope by sharing the ideas below, that you’ll be inspired to try some of these out within your own organization. Anything you think we are missing? Comment below! Education.

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Participation Tracking Is Not for the Faint of Heart

Eric Lanke

We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about? I'm talking about the sometimes difficult work of maintaining a member participation tracking system in your association. A way of knowing how many and which programs or activities each member is participating in.

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Has Your Leadership Evolved For The New Normal?

Velvet Chainsaw

Change is hard. Foresight—looking forward—is hard. Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness. Your organization’s sustainable success depends upon you transforming from normal to new normal leadership says Radar’s Tod Martin.

Buying Association Management Software in 2019? Start Here.

Delcor

Before embarking on an association management software (AMS) selection this year, get clear on two things: Why you want a new AMS. What you want in a new AMS. LET’S START WITH THE WHY. Why is your organization considering new association management software? Do you need new functionality? Is your software so customized you can’t upgrade it? Is your association starting a new line of business? Identify the reasons for change and the timing behind it , and make sure they’re legit reasons.

Consensus – The Association Leadership Challenge

Association Leaders

Consensus is a collaborative process by which decisions are made based on overwhelming agreement of a group. Ultimately a decision by consensus is one that everyone supports (or can live with). Associations are groups of people or companies with similar interests or in similar professions or industries.

How to Get Young Professionals to Engage In Your Association

GrowthZone’s guide, The Power of Young Professionals, tackles the challenges of engaging, recruiting, and retaining Gen Z and Millennial members, including: • Why they do or don’t join. • Communication strategies. • Myths and facts

What Are You Providing Your Members Through Social Media?

Moery Company

I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some associations tend to use these platforms similar to how we once used previous platforms, like the old membership brochure – “The 10 Reasons You Should Join the Association.”

Associations Provide an Antidote to the Loneliness Epidemic

WBT Systems

Associations Provide an Antidote to the Loneliness Epidemic. Read more about Associations Provide an Antidote to the Loneliness Epidemic

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

“Generational hazing has always been a part of our cultural narrative. We need to unite generations to focus on moving forward together.” –Kim Kim Lear, Keynote Speaker, #HLSF18. When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now.

Partnership v. Membership: ROI

Spark Consulting

Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels of investment. In short, create clear Return On Investment (ROI). Which brings us to the ROI of membership, and sharing that ROI with your members. Calls to calculate and share ROI tend to start from a good place.

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How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

Why Most Organizations Get New Member Onboarding Wrong — and 3 Ways to Do It Right

Wild Apricot

Associations tend to have very robust renewal programs, but meager new member onboarding programs. Here's how you can create a strong new member onboarding program in 3 easy steps

Why Your Association Shouldn’t Ignore Direct Mail

Associations Now

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And it’s getting more interactive, too. It’s way cheaper to send out another email or social ad than it is to go to all the trouble of physically printing something out and delivering it through the mail.

Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures. But when it gets to “go time,” does that culture manifest at your conferences and meetings?

Does Your Association’s IT Executive Need a Coach?

Delcor

Are you losing confidence in your association’s IT executive? Perhaps you’re beginning to wonder if you have the right person in the CIO or IT Director role. In professional sports, an owner is quick to replace their head coach when the team isn’t performing. However, when one of your dedicated, hard-working employees is struggling, bringing in a coach for your IT executive is often the best approach. Why an outside coach is best for IT executives.

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

Keeping Association Leaders and Staff Accountable

Association Leaders

We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers. Everyone knows you can’t hold volunteers accountable right? WRONG!

Association Brain Food Weekly: 11.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you.

Continuing Education: Not Just for Meetings and Conferences Anymore

YourMembership Blog

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members.

Advice for Associations to Succeed in 2020: Improve Your Prospecting Efforts by Cleaning Up Your Data

Moery Company

It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the decision-making process?

The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members.

Podcasts: Why Members Hire Associations

Potomac Core

Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes. The series is part of a re brand of the weekly podcast series by renowned autho r JP Moery , President & Founder of the Moery Company.

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Membership Q&A: Why Won’t They Join?

Spark Consulting

Why aren’t our prospects joining our association? They don’t see value in joining. Let’s unpack that a little bit. The reason they don’t see value in joining may be because they don’t see it YET, or it may be because it isn’t there. They don’t see value yet. What that means is that you’re moving too fast.

29 Free Nonprofit Webinars for December 2019

Wild Apricot

Here are all the free nonprofit webinars happening in December 2019 that the internet has to offer

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The Guide to Accessible Learning for Associations

Speaker: Dan Streeter, Vice President of Learning Strategy & Development at Blue Sky eLearn

In this 45-minute webinar, we’ll share real-world accessibility solutions and hidden tools in the applications you use every day such as Zoom, Microsoft Suite, Adobe Acrobat (PDF), Articulate Storyline 360, and Articulate Rise 360. This webinar will help you evaluate the accessibility of your current learning efforts and learn about the tools needed to ensure your eLearning is in alignment with the latest Web Content Accessibility Guidelines (proposed WCAG 2.2).

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros.

The Importance of Culture

Virtual

At Virtual Inc., we want to make sure we are achieving goals, driving success and having some fun while we doing it. Our culture enables us to do just that! Listen to Andy Freed’s new “Five Minutes with Andy” podcast on the importance of culture and how we make it work at Virtual.

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Strategies to Justify Association Software

GrowthZone

Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging. Most boards use a “big picture” approach to decision making.