Membership Q&A: What’s the Most Effective Renewal Cycle?
JANUARY 14, 2019
When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.