Partnership v. Membership: ROI
NOVEMBER 7, 2019
Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels of investment. In short, create clear Return On Investment (ROI). Which brings us to the ROI of membership, and sharing that ROI with your members. Calls to calculate and share ROI tend to start from a good place.