2019

An Unexpected Solution for Professional Burnout: Association Membership

WBT Systems

An Unexpected Solution for Professional Burnout: Association Membership. Read more about An Unexpected Solution for Professional Burnout: Association Membership

78

11 Elements of a Winning Member Engagement Strategy

Higher Logic

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Membership Q&A: What’s the Most Effective Renewal Cycle?

Spark Consulting

When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.

101 Ways To Get New Members For Your Organization

Wild Apricot

Want to grow your membership? Here are 101 ways your organization can attract and recruit more members both in the short and long term

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. We hope by sharing the ideas below, that you’ll be inspired to try some of these out within your own organization. Anything you think we are missing? Comment below! Education.

More Trending

Participation Tracking Is Not for the Faint of Heart

Eric Lanke

We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about? I'm talking about the sometimes difficult work of maintaining a member participation tracking system in your association. A way of knowing how many and which programs or activities each member is participating in.

System 116

Has Your Leadership Evolved For The New Normal?

Velvet Chainsaw

Change is hard. Foresight—looking forward—is hard. Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness. Your organization’s sustainable success depends upon you transforming from normal to new normal leadership says Radar’s Tod Martin.

Buying Association Management Software in 2019? Start Here.

Delcor

Before embarking on an association management software (AMS) selection this year, get clear on two things: Why you want a new AMS. What you want in a new AMS. LET’S START WITH THE WHY. Why is your organization considering new association management software? Do you need new functionality? Is your software so customized you can’t upgrade it? Is your association starting a new line of business? Identify the reasons for change and the timing behind it , and make sure they’re legit reasons.

Consensus – The Association Leadership Challenge

Association Leaders

Consensus is a collaborative process by which decisions are made based on overwhelming agreement of a group. Ultimately a decision by consensus is one that everyone supports (or can live with). Associations are groups of people or companies with similar interests or in similar professions or industries.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Additional Resources You Can Offer Your Members (At No Extra Cost to You!)

MembersClicks

Member resources directly equate to member value. The more resources you can provide, the more valuable a membership with your association or chamber of commerce will be. That said, what if we told you there was a way to offer your members MORE resources at no extra cost to you? Well good news.there IS! Read on for a few specific ideas to consider: member engagement member retention Small Staff Chatter

Cost 116

What Are You Providing Your Members Through Social Media?

Moery Company

I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some associations tend to use these platforms similar to how we once used previous platforms, like the old membership brochure – “The 10 Reasons You Should Join the Association.”

Associations Provide an Antidote to the Loneliness Epidemic

WBT Systems

Associations Provide an Antidote to the Loneliness Epidemic. Read more about Associations Provide an Antidote to the Loneliness Epidemic

79

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

“Generational hazing has always been a part of our cultural narrative. We need to unite generations to focus on moving forward together.” –Kim Kim Lear, Keynote Speaker, #HLSF18. When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Partnership v. Membership: ROI

Spark Consulting

Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels of investment. In short, create clear Return On Investment (ROI). Which brings us to the ROI of membership, and sharing that ROI with your members. Calls to calculate and share ROI tend to start from a good place.

Cost 150

Why Most Organizations Get New Member Onboarding Wrong — and 3 Ways to Do It Right

Wild Apricot

Associations tend to have very robust renewal programs, but meager new member onboarding programs. Here's how you can create a strong new member onboarding program in 3 easy steps

Why Your Association Shouldn’t Ignore Direct Mail

Associations Now

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And it’s getting more interactive, too. It’s way cheaper to send out another email or social ad than it is to go to all the trouble of physically printing something out and delivering it through the mail.

Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures. But when it gets to “go time,” does that culture manifest at your conferences and meetings?

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Does Your Association’s IT Executive Need a Coach?

Delcor

Are you losing confidence in your association’s IT executive? Perhaps you’re beginning to wonder if you have the right person in the CIO or IT Director role. In professional sports, an owner is quick to replace their head coach when the team isn’t performing. However, when one of your dedicated, hard-working employees is struggling, bringing in a coach for your IT executive is often the best approach. Why an outside coach is best for IT executives.

Keeping Association Leaders and Staff Accountable

Association Leaders

We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers. Everyone knows you can’t hold volunteers accountable right? WRONG!

Continuing Education: Not Just for Meetings and Conferences Anymore

YourMembership Blog

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 264

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Advice for Associations to Succeed in 2020: Improve Your Prospecting Efforts by Cleaning Up Your Data

Moery Company

It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the decision-making process?

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members.

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros.

Membership Q&A: Why Won’t They Join?

Spark Consulting

Why aren’t our prospects joining our association? They don’t see value in joining. Let’s unpack that a little bit. The reason they don’t see value in joining may be because they don’t see it YET, or it may be because it isn’t there. They don’t see value yet. What that means is that you’re moving too fast.

Survey 253

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

Podcasts: Why Members Hire Associations

Potomac Core

Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes. The series is part of a re brand of the weekly podcast series by renowned autho r JP Moery , President & Founder of the Moery Company.

DC 160

You Might Need an Association Management Company If.

MembersClicks

Perhaps you’ve heard the term “AMC” before, short for association management company. But what is an AMC? Well, according to the AMC Institute , an AMC is “a for-profit business that manages associations to help them grow and prosper.”. Sounds great , you might be thinking. But how do I know if I really need an AMC? Couldn’t we all use help with management to a certain extent? Yes, BUT.if