Developing Your Conference Story Arc To Activate Participants’ Brains

Velvet Chainsaw

Applying a story arc to the conference can activate participants’ brains. You can use the story arc concept to carefully craft the messages and issues you want your conference participants to explore, experience and learn. So exactly how do you use a story arc for your conference?

Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon.

Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. You can never get enough of what you really don’t need says Eric Hoffer.

Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

Star Struck: Identifying Your Conference North Star

Velvet Chainsaw

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market.

Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. One of the sacred cows for associations and their annual conference is attributing notoriety to the office of the president, board chair or annual conference committee chair.

Inclusive Design Creates Better Conferences

Associations Now

Similar elements can also be used in planning and executing conferences. This year, thanks to the work of May and many others on the team, the conference had an increased focus on accessibility and inclusivity.

Membership Hack: Conference Call Seminars

Associations Now

The National Ayurvedic Medical Association hosts a monthly after-hours seminar by conference call. The conference calls connect members regularly to talk about new and emerging health issues. The post Membership Hack: Conference Call Seminars appeared first on Associations Now

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push).

Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. Surfacing our cognitive conference constructs.

Encourage Your Speakers to Engage Conference Participants

Smooth The Path

The opening keynote speaker sets the tone for the rest of the conference. Then schedule a call in advance of the conference to discuss what you hope to achieve with the opening keynote. Ask to repost their blog posts in pre-conference marketing.

Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.” Finally, I was pleased to see the conference include a track this year on.

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. They own designing the conference customers experience journey.

Conference Circuit: Construction Owners

Associations Now

The 2018 Fall Owners Leadership Conference, held by the Construction Owners Association of America, begins next week in La Jolla, California. Conference: 2018 COAA Fall Owners Leadership Conference. Rundown Attendees: 250 plus. Sponsors and exhibitors: 25. Education Sessions: 20.

If You Design Conference Experiences, Read This!

Velvet Chainsaw

As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Here are six ways to focus on designing your team’s experience during your next conference planning process.

Conference Circuit: Parking Spot

Associations Now

Conference: 2018 NPA Convention & Expo. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. The post Conference Circuit: Parking Spot appeared first on Associations Now

American Board of Medical Specialties Conference

Web Courseworks Associations

ABMS , a prominent board of medical specialty boards, will hold its annual conference in Chicago, September 25-27. The post American Board of Medical Specialties Conference appeared first on Web Courseworks.

The Secret Value of Conferences

Smooth The Path

Why do people go to conferences even though online learning and books are a better deal? These are all reasons to go to a conference rather than buy a book or take an online class. When you invest in a conference, you give yourself permission to take the time to be there.

Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past.

Good news foodies: Conference venues are listening

Aaron Wolowiec

At a conference dinner earlier this month, a bunch of us, hungry and tired, sat at the table joking that chicken was most likely on the menu. Sounds about right for a conference, yes? Farm-to-food eating is gaining popularity across the globe, so conference venues are taking note.

The Conference Lecture Paradox

Velvet Chainsaw

When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Our Love/Hate Affair With Conference Lectures. Five Myths Of Interactive, Participatory Learning For STEM Conferences.

Conference Circuit: Crop Science

Associations Now

Conference: 2018 International Annual Meeting. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. The post Conference Circuit: Crop Science appeared first on Associations Now

Misguided And Misinformed Conference Barometers

Velvet Chainsaw

Many of us who plan conferences have become so busy at the logistics of the event that we lose sight of the goal. Misleading Barometers Our own expectations of repeating what we’ve always done for organizing our conferences have become misguided barometers.

What Is Your Conference ROM?

Velvet Chainsaw

So what is your conference’s return on mission? Think of ROM as investments that should move the mission of your organization and conference forward in very real and tangible ways. So how are your investments in your conference moving the mission of your organization forward?

Show Business and Association Conference Business

Smooth The Path

My ears perked up when she said the conference business is “show business.”. Over the years I have been involved in a lot of conference planning and never once did I consider it to be show business. Related: How to seed enthusiasm at your next conference.

Refactor Your Conference Archaic Planning Routines

Velvet Chainsaw

Conference organizers and their planning teams should understand, identify and quash organizational debt. Refactoring As A Metaphor For Conference Improvement. Thus we refactor to improve the conference experience for our customers. Consider it as your conference source code.

Designing Conference Customers, Not Just Traditional Conferences

Velvet Chainsaw

We are thinking about conference innovation from the wrong perspective. We usually think about conference innovation as something we create for our paying attendees. Conference innovation is a way to design attendees! Evolving Your Conference Customer.

Should You Host a Tiny Conference?

Associations Now

For an example an event for 30, check out FemtoConf , which bills itself as “a super-tiny conference for small, self-funded software companies.” The format for this conference: A dozen business owners head to a ski resort and stay together in a house.

Start Your Conference Improvement Process With Enrollment

Velvet Chainsaw

As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. Often our conference planning teams and volunteer advisors follow our lead as we give more precedent to what feels right.

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

365-Day Conferences Are Unrealistic

Velvet Chainsaw

Conference organizers have been on a quest to create a 365-day community around their big annual event. Most conference organizers do a decent job of delivering education and networking value before and during the event. But what about after the conference?

Conference Cloning: Principles Not Practices

Velvet Chainsaw

We observe what other conferences are doing. Conference Impersonators. Yet too often, conference professionals copy someone else’s idea before they are really prepared to implement it. They search for a model that is working in someone else’s conference. Many of us do it.

Cultivating Conference Kindness Not Cynicism

Velvet Chainsaw

He didn’t like dealing with people, especially disgruntled conference stakeholders. As conference organizers, we can easily fall into today’s culture of cynicism. Instead of fostering and practicing conference kindness, we embrace a stoic armor of rightness, pessimism and skepticism.

Conference Purpose With Power And Participants Leads To Profitability

Velvet Chainsaw

Now imagine someone asking your conference participants that question. Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers.

Conference Circuit: Musical Meeting

Associations Now

Conference: 2018 Annual Meeting of AMS and SMT. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. Mark’s Episcopal Church, a short walk from the conference venue.

Your Conference Is Unbalanced!

Velvet Chainsaw

Your conference is out of balance. And most conference organizers don’t even know it. Sure as a conference organizer you know that creativity and innovation are important to your planning. These conferences collect data in myriads of ways.

Turning Post-Conference Euphoria into Action

YourMembership Blog

The days after a major conference are filled with busy work, attending to all of the things you pushed off leading to the conference. I have 50,000 vendors calling me (yes they call me too, I know how you feel) some from conference and others I politely deferred before conference.

Transition Becomes Your New Conference Threshold

Velvet Chainsaw

As you embark on a new vision of conference renovation and reform, you may feel that you are crossing from a comfortable, familiar space to one that is unknown and unsettling. Conference Improvement As Your Threshold To New Growth. What’s your favorite room in your home?

Silos Suffocate Your Successful Conference

Velvet Chainsaw

Conference adaptation of a great analogy from strategist and author Tony Morgan. Same Conference, Segregated Silos. This analogy is a typical image of the traditional conference planning process. They each have specific tasks to attend to for the conference.

Abandon All But Tomorrow When Planning Your Conference

Velvet Chainsaw

Yet deciding to abandon a conference programming element can clear the way for new successful traditions to take hold. It is creating a habit of regularly questioning every conference planning practice and programming component that we currently use.

Conference Creativity Rooms

Reid All About it

Although I didn’t participate in today’s #assnchat about ASAE’s Great Ideas Conference , it still inspired a blog post. Perhaps playing with toys shifts our mindset from serious office mode to relaxed engaged conference mode. The association professionals in today’s Twitter chat had plenty of great ideas (heh heh) for conference creativity rooms and I even have a few of my own. F&B : The Canadians also served poutine at one point during the conference.

Business Improvement Conference Education Trends

Velvet Chainsaw

Does your conference education drive attendees’ business performance? Five Business Improvement Conference Education Trends. Here are five trends in aligning conference education with business improvement efforts. Conference Planning Teams Become Better Business Partners.

The Conference Experience Starts Before the Conference

Smooth The Path

How do you create a great conference experience? By getting attendees ready for a great conference experience! Here are three new things to try out: Rock the pre-conference communications : What are the most common attendee mistakes or misunderstandings?