Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon.

Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. You can never get enough of what you really don’t need says Eric Hoffer.

Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

Star Struck: Identifying Your Conference North Star

Velvet Chainsaw

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market.

Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. Surfacing our cognitive conference constructs.

Encourage Your Speakers to Engage Conference Participants

Smooth The Path

The opening keynote speaker sets the tone for the rest of the conference. Then schedule a call in advance of the conference to discuss what you hope to achieve with the opening keynote. Ask to repost their blog posts in pre-conference marketing.

If You Design Conference Experiences, Read This!

Velvet Chainsaw

As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Here are six ways to focus on designing your team’s experience during your next conference planning process.

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. They own designing the conference customers experience journey.

Show Business and Association Conference Business

Smooth The Path

My ears perked up when she said the conference business is “show business.”. Over the years I have been involved in a lot of conference planning and never once did I consider it to be show business. Related: How to seed enthusiasm at your next conference.

Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.” Finally, I was pleased to see the conference include a track this year on.

The Secret Value of Conferences

Smooth The Path

Why do people go to conferences even though online learning and books are a better deal? These are all reasons to go to a conference rather than buy a book or take an online class. When you invest in a conference, you give yourself permission to take the time to be there.

Refactor Your Conference Archaic Planning Routines

Velvet Chainsaw

Conference organizers and their planning teams should understand, identify and quash organizational debt. Refactoring As A Metaphor For Conference Improvement. Thus we refactor to improve the conference experience for our customers. Consider it as your conference source code.

The Conference Lecture Paradox

Velvet Chainsaw

When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Our Love/Hate Affair With Conference Lectures. Five Myths Of Interactive, Participatory Learning For STEM Conferences.

Good news foodies: Conference venues are listening

Aaron Wolowiec

At a conference dinner earlier this month, a bunch of us, hungry and tired, sat at the table joking that chicken was most likely on the menu. Sounds about right for a conference, yes? Farm-to-food eating is gaining popularity across the globe, so conference venues are taking note.

Start Your Conference Improvement Process With Enrollment

Velvet Chainsaw

As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. Often our conference planning teams and volunteer advisors follow our lead as we give more precedent to what feels right.

Conference Purpose With Power And Participants Leads To Profitability

Velvet Chainsaw

Now imagine someone asking your conference participants that question. Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers.

Misguided And Misinformed Conference Barometers

Velvet Chainsaw

Many of us who plan conferences have become so busy at the logistics of the event that we lose sight of the goal. Misleading Barometers Our own expectations of repeating what we’ve always done for organizing our conferences have become misguided barometers.

What Is Your Conference ROM?

Velvet Chainsaw

So what is your conference’s return on mission? Think of ROM as investments that should move the mission of your organization and conference forward in very real and tangible ways. So how are your investments in your conference moving the mission of your organization forward?

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

Conference Circuit: Local Government Leaders

Associations Now

The International City/County Management Association’s Annual Conference begins next week in Baltimore. Conference: 104th Annual Conference. The post Conference Circuit: Local Government Leaders appeared first on Associations Now Rundown Attendees: 3,500 plus.

Transition Becomes Your New Conference Threshold

Velvet Chainsaw

As you embark on a new vision of conference renovation and reform, you may feel that you are crossing from a comfortable, familiar space to one that is unknown and unsettling. Conference Improvement As Your Threshold To New Growth. What’s your favorite room in your home?

Designing Conference Customers, Not Just Traditional Conferences

Velvet Chainsaw

We are thinking about conference innovation from the wrong perspective. We usually think about conference innovation as something we create for our paying attendees. Conference innovation is a way to design attendees! Evolving Your Conference Customer.

Conference Circuit: Highway Safety

Associations Now

Conference: GHSA 2018 Annual Meeting. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. The post Conference Circuit: Highway Safety appeared first on Associations Now

Abandon All But Tomorrow When Planning Your Conference

Velvet Chainsaw

Yet deciding to abandon a conference programming element can clear the way for new successful traditions to take hold. It is creating a habit of regularly questioning every conference planning practice and programming component that we currently use.

Conferences Need More Sharing

Velvet Chainsaw

One of the strongest intangible attributes of a healthy conference is how much sharing takes place. Conversely, conferences that have a higher deal-making quotient tend to hold their cards closer to their chests. The post Conferences Need More Sharing appeared first on Velvet Chainsaw.

365-Day Conferences Are Unrealistic

Velvet Chainsaw

Conference organizers have been on a quest to create a 365-day community around their big annual event. Most conference organizers do a decent job of delivering education and networking value before and during the event. But what about after the conference?

Conference Cloning: Principles Not Practices

Velvet Chainsaw

We observe what other conferences are doing. Conference Impersonators. Yet too often, conference professionals copy someone else’s idea before they are really prepared to implement it. They search for a model that is working in someone else’s conference. Many of us do it.

Cultivating Conference Kindness Not Cynicism

Velvet Chainsaw

He didn’t like dealing with people, especially disgruntled conference stakeholders. As conference organizers, we can easily fall into today’s culture of cynicism. Instead of fostering and practicing conference kindness, we embrace a stoic armor of rightness, pessimism and skepticism.

Conference Circuit: Dam Safety

Associations Now

The Association of State Dam Safety Officials’ 2018 Annual Conference begins this weekend in Seattle. Conference: Dam Safety 2018. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org.

Conference Circuit: Water Pros

Associations Now

The National Rural Water Association’s 2018 WaterPro Conference begins next week in Fort Worth, Texas. Conference: 2018 WaterPro Conference. To help with this, NRWA has made cybersecurity one of the conference’s content tracks. Rundown Attendees: 1,500 plus. Vendors: 150.

Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.

Your Conference Is Unbalanced!

Velvet Chainsaw

Your conference is out of balance. And most conference organizers don’t even know it. Sure as a conference organizer you know that creativity and innovation are important to your planning. These conferences collect data in myriads of ways.

Turning Post-Conference Euphoria into Action

YourMembership Blog

The days after a major conference are filled with busy work, attending to all of the things you pushed off leading to the conference. I have 50,000 vendors calling me (yes they call me too, I know how you feel) some from conference and others I politely deferred before conference.

The Conference Experience Starts Before the Conference

Smooth The Path

How do you create a great conference experience? By getting attendees ready for a great conference experience! Here are three new things to try out: Rock the pre-conference communications : What are the most common attendee mistakes or misunderstandings?

The Conference Owner’s Guide To Customer Experience

Velvet Chainsaw

Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Or perhaps no one is considering the holistic experience of your conference customer? Do you know what your conference target market customer wants?

Silos Suffocate Your Successful Conference

Velvet Chainsaw

Conference adaptation of a great analogy from strategist and author Tony Morgan. Same Conference, Segregated Silos. This analogy is a typical image of the traditional conference planning process. They each have specific tasks to attend to for the conference.

Business Improvement Conference Education Trends

Velvet Chainsaw

Does your conference education drive attendees’ business performance? Five Business Improvement Conference Education Trends. Here are five trends in aligning conference education with business improvement efforts. Conference Planning Teams Become Better Business Partners.

Disney-inspired conference experiences

Aaron Wolowiec

If we dive a bit more deeply into this aspirational culture statement it’s easy to see how the values that make The Walt Disney Company an extraordinary place to work are the same values that are capable of transforming association events into member-centric conference experiences.

Disney-inspired conference experiences

Aaron Wolowiec

If we dive a bit more deeply into this aspirational culture statement it’s easy to see how the values that make The Walt Disney Company an extraordinary place to work are the same values that are capable of transforming association events into member-centric conference experiences.

Conference Creativity Rooms

Reid All About it

Although I didn’t participate in today’s #assnchat about ASAE’s Great Ideas Conference , it still inspired a blog post. Perhaps playing with toys shifts our mindset from serious office mode to relaxed engaged conference mode. The association professionals in today’s Twitter chat had plenty of great ideas (heh heh) for conference creativity rooms and I even have a few of my own. F&B : The Canadians also served poutine at one point during the conference.

Post-Conference Debrief Tips To Improve The Conference Experience

Velvet Chainsaw

In a matter of days, important details about the best conference moments (and the worst moments) will get fuzzier. Ultimately, you team will forget their thoughts about improving the conference experience if they don’t have some type of prompts. The closing keynote was a big hit.

Plan, attack, conquer: A conference strategy

Aaron Wolowiec

13-16, we wanted to share more advice from conference goers to help you capitalize on your experience. Like many people, when I attended my first ASAE conference in 2006, I was overwhelmed and distracted by how the massive number of people, sessions and booths.

Plan, attack, conquer: A conference strategy

Aaron Wolowiec

13-16, we wanted to share more advice from conference goers to help you capitalize on your experience. Like many people, when I attended my first ASAE conference in 2006, I was overwhelmed and distracted by how the massive number of people, sessions and booths.