The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. They own designing the conference customers experience journey.

American Board of Medical Specialties Conference

Web Courseworks Associations

ABMS , a prominent board of medical specialty boards, will hold its annual conference in Chicago, September 25-27. The post American Board of Medical Specialties Conference appeared first on Web Courseworks.

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.” Finally, I was pleased to see the conference include a track this year on.

The Secret Value of Conferences

Smooth The Path

Why do people go to conferences even though online learning and books are a better deal? These are all reasons to go to a conference rather than buy a book or take an online class. When you invest in a conference, you give yourself permission to take the time to be there.

The Conference Experience Starts Before the Conference

Smooth The Path

How do you create a great conference experience? By getting attendees ready for a great conference experience! Here are three new things to try out: Rock the pre-conference communications : What are the most common attendee mistakes or misunderstandings?

Boards and Annual Conference Venues

Eric Lanke

I've had two recent experiences that have made me think critically about an association board's role in selecting venues for their association's annual conference. As if that was the only thing that could spell success for the conference.

En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. The post En Route For Next-Gen Conference Audiences appeared first on Velvet Chainsaw.

Great Questions Define Great Conference Experiences

Velvet Chainsaw

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems.

Are We Creating The Wrong Type Of Conference Experiences?

Velvet Chainsaw

It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least. The word is out: we’ve got to create conference experiences, not just conferences that feel like a patchwork quilt of our great grandmother’s dresses.

Mediocrity Is Your Biggest Conference Competitor

Velvet Chainsaw

Your real conference competition is not that event held six months after yours. Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position. Have you normalized conference mediocrity as acceptable?

The Problems Attendees Experience at Conferences

Smooth The Path

Members love to talk about their conference experience during in-depth interviews with me. We spend a lot of time talking about their conference experience because the conference is where most members get the most value. Many conference attendees go to every session.

3 Things Your Conference Attendees Want to Do on Their Phones [Research]


Conference Management Mobile Strategy Event App77% of people say that when they’re attending live events they often (or always) use their smartphones for business. Another 13% say they sometimes use their smartphones, while only 10% say they rarely or never use their phones.

Flourishing Conference Professionals Lead With Purpose

Velvet Chainsaw

As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They design conference experiences that become meaning-making opportunities for their participants. Purpose-Driven Conference Organizers’ Mindset.

Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.

Many Conferences Lack Connective Tissue

Velvet Chainsaw

Your conference is lacking! So how does the metaphor of our body’s connective tissue relate to conferences? Your Conference, That House And Connective Tissue. Your conference is just like that house.

Good Moods are Contagious at Conferences

Smooth The Path

Let’s think about how emotional contagion works at conferences. We, the organizers of the conference, have been working on this event for months. The few weeks leading up to the conference have been more than jam packed. Then pre-conference attendees.

Misguided And Misinformed Conference Barometers

Velvet Chainsaw

Many of us who plan conferences have become so busy at the logistics of the event that we lose sight of the goal. Misleading Barometers Our own expectations of repeating what we’ve always done for organizing our conferences have become misguided barometers.

Designing 21st Century Conference Learning Experiences And Spaces

Velvet Chainsaw

Our conference learning spaces affect our audience. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Are You Putting Lipstick On Outdated Conference Education Models And Calling It A Success?

The Conference Lecture Paradox

Velvet Chainsaw

When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Our Love/Hate Affair With Conference Lectures. Five Myths Of Interactive, Participatory Learning For STEM Conferences.

Conference Circuit: Lab Hours

Associations Now

The Association of Public Health Laboratories’ 2017 Annual Meeting and 11th Government Environmental Laboratory Conference will begin in Rhode Island this weekend. Conference: 2017 APHL Annual Meeting and 11th Government Environmental Laboratory Conference.

Four Personalization Strategies Conferences And Associations Can Adopt From Education

Velvet Chainsaw

Let’s separate reality from fiction regarding personalized conference experiences and personalized learning. Fact: Meeting professionals and conference vendors frequently confuse personalization with configurable conference experiences. So what is conference personalization?

Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI.

Another Secret Reason Why Conferences are So Valuable for Members

Smooth The Path

So some members think of their time at conferences as the only time of the year they are out of the office and away from the fray. The time at the conference is special, and it is valuable because this is their: Time to think. Related: The secret value of conferences.

What Is Your Conference ROM?

Velvet Chainsaw

So what is your conference’s return on mission? Think of ROM as investments that should move the mission of your organization and conference forward in very real and tangible ways. So how are your investments in your conference moving the mission of your organization forward?

Three More Problems Attendees Experience at Association Conferences

Smooth The Path

Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I don’t use what I’ve learned at the conference back in the office. I am not implementing what I learned at the conference.

How to Pick Forward Thinking Conference Topics

Velvet Chainsaw

Much less how to apply forecasting to picking future-focused conference and education topics for my customers.”. Your organization’s conference and education topics need to be forward focused not best-practice or backwards focused on what worked for someone last year. Forecasting!

Conference Circuit: Higher Learning

Associations Now

The 2017 NASPA Annual Conference is set to start this weekend. Conference: 2017 NASPA Annual Conference. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at Rundown Attendees: 5,500.

A Critical Marketing Tool for Association Conferences


It’s summertime and the 2017 association conference season is off to a great start. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc.

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Turning Post-Conference Euphoria into Action

YourMembership Blog

The days after a major conference are filled with busy work, attending to all of the things you pushed off leading to the conference. I have 50,000 vendors calling me (yes they call me too, I know how you feel) some from conference and others I politely deferred before conference.

Patient-Centered Care Conferences

Velvet Chainsaw

Impact on Healthcare Conferences? Here are four questions (and tips) for your conference committee to consider as they navigate this changing landscape: 1. Tip: have each conference committee member reach out to five to ten key attendees to understand their pressing priorities.

Conference Organizer: Proceed With Caution!

Velvet Chainsaw

Danger, conference organizer! Your Conference Data Just Might Be Flailing Its Arms. If you are paying close attention to the right conference data, it might just be flailing its robotic arms shouting danger. So, what is your conference data really telling you?

Embracing Otherness for Conference Uniqueness [Webinar]

Velvet Chainsaw

The future success of your conference will depend on changing your culture to be one of inclusiveness. Want to know more on how you can infuse your conference culture with Radical Hospitality? However, conference radical hospitality welcomes all people, just as they are.

5 Ways to Find Low-Cost Association Conference Speakers


When it comes to finding a conference speaker, associations work with a limited (if any) budget. To find the best fit for your conference, consider the following: Decide what kind of speaker makes sense for your conference and your attendees. Events and Conferences

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Conference Circuit: Healthy Living

Associations Now

Conference: 2016 Annual Meeting and Expo. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at What’s a public health conference without wellness elements? Rundown Attendees: 12,000.

365-Day Conferences Are Unrealistic

Velvet Chainsaw

Conference organizers have been on a quest to create a 365-day community around their big annual event. Most conference organizers do a decent job of delivering education and networking value before and during the event. But what about after the conference?

Good news foodies: Conference venues are listening

Aaron Wolowiec

At a conference dinner earlier this month, a bunch of us, hungry and tired, sat at the table joking that chicken was most likely on the menu. Sounds about right for a conference, yes? Farm-to-food eating is gaining popularity across the globe, so conference venues are taking note.

Your Conference Needs To Focus On Providing 4D Experiences

Velvet Chainsaw

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. Your conference needs more than the gimmick of 3D glasses. Too many of our conference experiences lack depth and authenticity.

10 Ways to Increase Attendee Energy at Your Conference

Smooth The Path

Here are some fun things conference organizers do to increase attendee energy at the conference. Encourage all the speakers, staff, exhibitors, sponsors, and volunteers to come up on stage at the end of the conference. Related: The problems attendees experience at conferences.

As the Calendar Page Turns.It's Tech Conference Season

Association Management

As the calendar page turns, it starts to become conference season. The period from February to June is stacked with industry conferences of all kinds in the tech space. Starting with CES , but moving on to the RSA conference and dozens of others. Technology Conference Planning