Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon.

Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Velvet Chainsaw

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear. Conference Reform Requires These Leadership Traits.

Developing Your Conference Story Arc To Activate Participants’ Brains

Velvet Chainsaw

Applying a story arc to the conference can activate participants’ brains. You can use the story arc concept to carefully craft the messages and issues you want your conference participants to explore, experience and learn. So exactly how do you use a story arc for your conference?

Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. You can never get enough of what you really don’t need says Eric Hoffer.

Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

Practicing Conference Essentialism: The Disciplined Pursuit Of Less And Better

Velvet Chainsaw

It’s hard for conference organizers to stick to planning the essential elements of their events. As a conference professional, it is your mission each day to keep your focus on the essential elements of your event for your customers’ sake. What is the essence of your conference?

Star Struck: Identifying Your Conference North Star

Velvet Chainsaw

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market.

Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.” Finally, I was pleased to see the conference include a track this year on.

Encourage Your Speakers to Engage Conference Participants

Smooth The Path

The opening keynote speaker sets the tone for the rest of the conference. Then schedule a call in advance of the conference to discuss what you hope to achieve with the opening keynote. Ask to repost their blog posts in pre-conference marketing.

The Secret Value of Conferences

Smooth The Path

Why do people go to conferences even though online learning and books are a better deal? These are all reasons to go to a conference rather than buy a book or take an online class. When you invest in a conference, you give yourself permission to take the time to be there.

Conference Circuit: Soil Science

Associations Now

Conference: 2019 International Soils Meeting. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. The post Conference Circuit: Soil Science appeared first on Associations Now

Time for a Conference Chatbot?

Associations Now

It could also be a great addition to your meetings and conferences by helping answer your attendees’ questions onsite and directing them to meeting rooms and other locations. How do you think a chatbot could improve the attendee experience at one of your upcoming conferences?

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. They own designing the conference customers experience journey.

Good news foodies: Conference venues are listening

Aaron Wolowiec

At a conference dinner earlier this month, a bunch of us, hungry and tired, sat at the table joking that chicken was most likely on the menu. Sounds about right for a conference, yes? Farm-to-food eating is gaining popularity across the globe, so conference venues are taking note.

Inclusive Design Creates Better Conferences

Associations Now

Similar elements can also be used in planning and executing conferences. This year, thanks to the work of May and many others on the team, the conference had an increased focus on accessibility and inclusivity.

American Board of Medical Specialties Conference

Web Courseworks Associations

ABMS , a prominent board of medical specialty boards, will hold its annual conference in Chicago, September 25-27. The post American Board of Medical Specialties Conference appeared first on Web Courseworks.

Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. Surfacing our cognitive conference constructs.

Say Goodbye to These Conference Elements

Associations Now

For meeting planners, here are three conference elements to consider leaving behind in 2018. But this year, I’m taking a different route by looking at three conference elements or practices I really don’t want to see in 2019.

The Conference Lecture Paradox

Velvet Chainsaw

When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Our Love/Hate Affair With Conference Lectures. Five Myths Of Interactive, Participatory Learning For STEM Conferences.

If You Design Conference Experiences, Read This!

Velvet Chainsaw

As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Here are six ways to focus on designing your team’s experience during your next conference planning process.

Misguided And Misinformed Conference Barometers

Velvet Chainsaw

Many of us who plan conferences have become so busy at the logistics of the event that we lose sight of the goal. Misleading Barometers Our own expectations of repeating what we’ve always done for organizing our conferences have become misguided barometers.

Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. One of the sacred cows for associations and their annual conference is attributing notoriety to the office of the president, board chair or annual conference committee chair.

Three Conference Ideas to Steal From Hotels

Associations Now

Consider these three examples—and whether you might do something similar for your conference attendees. While similar to conference apps that many organizations offer their attendees, this one has a playful quality that some associations may want to consider adopting.

The Right Rewarding Student Strategy For Your Conference

Velvet Chainsaw

So is this the right strategy for your association and conference? A large percentage of student attendees won’t make all of your conference constituents happy. Smaller booth sizes and exhibitor churn tend to be attributes of conferences with high student attendance.

What Is Your Conference ROM?

Velvet Chainsaw

So what is your conference’s return on mission? Think of ROM as investments that should move the mission of your organization and conference forward in very real and tangible ways. So how are your investments in your conference moving the mission of your organization forward?

Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past.

Conference Circuit: Air Quality

Associations Now

Conference: 2019 IAQA Annual Meeting. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. Head to Twitter and Facebook for other conference details. Rundown Attendees: 1,100 plus.

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push).

Designing Conference Customers, Not Just Traditional Conferences

Velvet Chainsaw

We are thinking about conference innovation from the wrong perspective. We usually think about conference innovation as something we create for our paying attendees. Conference innovation is a way to design attendees! Evolving Your Conference Customer.

365-Day Conferences Are Unrealistic

Velvet Chainsaw

Conference organizers have been on a quest to create a 365-day community around their big annual event. Most conference organizers do a decent job of delivering education and networking value before and during the event. But what about after the conference?

Conference Circuit: Parking Spot

Associations Now

Conference: 2018 NPA Convention & Expo. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. The post Conference Circuit: Parking Spot appeared first on Associations Now

Conference Cloning: Principles Not Practices

Velvet Chainsaw

We observe what other conferences are doing. Conference Impersonators. Yet too often, conference professionals copy someone else’s idea before they are really prepared to implement it. They search for a model that is working in someone else’s conference. Many of us do it.

Turning Post-Conference Euphoria into Action

YourMembership Blog

The days after a major conference are filled with busy work, attending to all of the things you pushed off leading to the conference. I have 50,000 vendors calling me (yes they call me too, I know how you feel) some from conference and others I politely deferred before conference.

Show Business and Association Conference Business

Smooth The Path

My ears perked up when she said the conference business is “show business.”. Over the years I have been involved in a lot of conference planning and never once did I consider it to be show business. Related: How to seed enthusiasm at your next conference.

Cultivating Conference Kindness Not Cynicism

Velvet Chainsaw

He didn’t like dealing with people, especially disgruntled conference stakeholders. As conference organizers, we can easily fall into today’s culture of cynicism. Instead of fostering and practicing conference kindness, we embrace a stoic armor of rightness, pessimism and skepticism.

Refactor Your Conference Archaic Planning Routines

Velvet Chainsaw

Conference organizers and their planning teams should understand, identify and quash organizational debt. Refactoring As A Metaphor For Conference Improvement. Thus we refactor to improve the conference experience for our customers. Consider it as your conference source code.

Membership Hack: Conference Call Seminars

Associations Now

The National Ayurvedic Medical Association hosts a monthly after-hours seminar by conference call. The conference calls connect members regularly to talk about new and emerging health issues. The post Membership Hack: Conference Call Seminars appeared first on Associations Now

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

Government Shutdown Takes Toll on Weather Conference

Associations Now

For attendees affected by the government shutdown, Gorski reached an agreement with the conference’s six hotels to extend the cancellation deadline from 72 hours out to 24 hours. The post Government Shutdown Takes Toll on Weather Conference appeared first on Associations Now

Conference Circuit: Ed Tech

Associations Now

The NYSCATE Annual Conference begins this weekend in Rochester, New York. Conference: NYSCATE Annual Conference. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org.